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All Episodes

Thrivecast — 70 episodes

#
Title
1

Why Great Products Fail And How to Shorten the Adoption Curve

2

Beyond Vibe Coding: The AI Software Factory

3

From Agency Hustle to an Exit: The AI-Native GTM Playbook

4

AI in GTM: Hype, Hope, and What Actually Works

5

Product Got Easier. Distribution Got Brutal.

6

Revenue is not a North-Star metric

7

How Cloudinary scaled from 0-$100M+ ARR

8

GTM Growth Audit - by Marlena Sarunac

9

Rethinking the Funnel: How B2B Growth is Being Rewritten by AI

10

The Growth Operating System — Building Alignment, Activation, and Accountability

11

Why We Buy: The Hidden Psychology of Conversions

12

Freemium in the Age of AI: Myth, Model, or Growth Engine?

13

Future of SaaS, Investments and Innovations: A Fireside Chat with Dave Hersh

14

Product Activation: Key Drivers and Growth Leaks

15

From BigQuery to MotherDuck: Reinventing the Data Warehouse with Jordan Tigani

16

#49 — Scaling Smart: Lessons from Christian Nielsen on Bootstrapping a PLG SaaS

17

#48 — Ignite Startups: Gururaj Pandurangi on Product-Led Growth and Startup Strategies

18

#47 — Bootstrapping to Scaling Revenue to Exit: GTM Conversation with Gururaj Pandurangi, 3x Founder

19

#46 — Stop being lazy, Innovate with AI, ft. Sam Mallikarjunan

20

#45 — PR does not mean just Press Release, ft. Doyle Albee

21

RevOps: Trends and Practices

22

#44 — Product-Led Playbook, ft. Wes Bush

23

PLG + Sales are better together

24

The Role of a Startup Community for Early-Stage Startups

25

1/3 To PLG or Not To PLG

26

Sell Big (ABM) and Sell Small (PLG) are in your control

27

How is Marketing Evolving in the Era of Product-Led Growth and Self-Serve Models?

28

#43 — Automating Customer Journeys with Email automation, ft. Jane Portman, Co-Founder Userlist

29

#42 — 2024 B2B SaaS Growth - Marketing ideas to help startups THRIVE, ft. Neil Patel

30

#41 —Building Community and Product: Advise to early-stage startups, ft Ben Lang

31

#40 — The ongoing PLG journey of Superhuman, ft Gaurav Vohra, Head of Growth

32

#39 — Has SaaS Lost Go-To-Market Fit? ft. Dave Boyce

33

#38 — Inside story of Engineering the Amplitude Plus Plan, Ft Kelson Warner, Head of Growth Engineering

34

#37 — The Inevitable Convergence of PLG & UX ft. Kate Syuma

35

#36 — The ongoing PLG journey of Zuora, ft. Dana Yobst, Ex-Head of Growth

36

#35 — How are Startups reacting to the increased time between venture rounds? Ft. Peter Walker, Carta

37

#34 - 2/2 Amplitude Plus Plan - Word of Advice ft. Katya Feuntes

38

#33 — The awesome tale of Userflow, a PLG enabler - from Zero to Acquisition ft. Esben Friis-Jensen

39

#32 — SaaS Metrics and Tactics to drive Customer Acquisition and Activation ft. Mariano Martene

40

#31 — PLG and Importance of Lead Enrichment ft. Jason Saltzman

41

#30 — GTM Journey from Seed to Scale ft. Kevin White, Common Room

42

#29 - 1/2 Amplitude Plus Plan - A leap into Self-Service and transparent pricing ft. Katya Fuentes

43

#28 — Revenue Intelligence for Startups, ft. Francis Brero, CPO MadKudu

44

#27 — Trends and Insights into Product-Led Growth ft. David Yockelson, Gartner

45

#26 — Product Evolution - Exploring Strategies, Organizational Structure, and Roles ft. Elena Avramenko

46

#25 — Exploring Storylane’s PLG Journey: Innovating Interactive Demos with PLG Distribution ft. Nalin Senthamil

47

#24 — Common Paper's Onward Journey to Growth ft. Jake Stein | CEO

48

#23 — Building Bridges: The Quest for a Unified Playbook in SaaS Growth ft. Arjun Saksena

49

#22 — Building & Nurturing a Growth Team ft. Pierre-Jean Hillion (Growth @BlaBlaCar)

50

#21 — Narrato.io's PLG Journey Building an AI Content Workspace for Marketers & Creators ft. Sophia Solanki

51

#20 — Activate Your Customers with PLG Simple Onboarding Techniques ft. Yaakov Carno

52

#19 — Evolution of SDR role in a Product-Led Era ft. David Zeff

53

#18 — PLG Infrastructure: Building the Foundation for PLG Success from Startups to Scaleups ft. Hila Qu

54

#17 — Layering PLG over SLG: Challenges and Mitigations ft. Chetan Rawal

55

#16 — Is there a prescriptive guide to implementing PLG? ft. Mario Araujo

56

#15 — Modern GTM for Developer focused companies ft. Achintya Gupta

57

#14 — Implementing Self-Serve Monetization ft. Robin Gauvreau

58

#13 — Trials and tribulations of PLG implementation ft. Aditya & Angad, Sumo Logic

59

#12 — How should early stage startups think of starting a PLG journey? ft. Maja Voje

60

#11— How product-led should you be? ft. Yves Delongie

61

#10 — OpenTHC's Self Service Journey: Innovation Through Open Source ft. David Busby

62

#9 — Why is PLG Trial Management difficult to implement? ft. Theo Ohene

63

#8 — Building Virality into Products ft. Brian Paget

64

#7 — Why is Product Messaging Important For Startups?

65

#6 — Unveiling the Pillars of Customer-Centric Growth in PLG

66

#5 — A Deep Dive into Customer Journey Optimization

67

#4 — How does a Startup Implement Growth?

68

#3 — Impact of Customer Discovery on Shaping Products

69

#2 — Startup Growth Stack Challenges ft. Kshitij Ingle

70

#1 — Self-serve as the 1st Step to Implementing PLG in Your SaaS Business