All Episodes
Backcountry Marketing — 245 episodes
Turning Brand Strategy Into Creative Behavior that Drives Sales | Episode 2
Bold Creative Is a Growth Strategy
Can Organic Content Drive Business Growth? | Episode 1
How Brands Grow According to Research
The Forces Reshaping Marketing | The Relevance Project
Meet the Three Brands | The Relevance Project
Marketing Sucks | Andy Pearson from Liquid Death
15 Brands Have Applied | The Relevance Project
Let's Build in Public | The Organic Content Experiment
Why Outdoor Brands Still Get Social Wrong | Former Head of Social at Columbia
Save $10,000 a Month With Organic
Brand Is Social, Social Is Brand: How Outdoor Brands Can Rethink Social Media
Resilient Brands Build Audiences
How DECKED Is Trying To Balance Brand and Performance
Great Creative Doesn't Start With The Algorithm
How to Stand Out When Everyone Has the Same Origin Story
Are Brand Impressions Irrelevant?
Navigating Change: Chris Burkard on Creativity, Risk, and Authenticity
Why "Brand" Has Lost Its Meaning
Brand Marketing is a Comfortable Lie Without Product Marketing
2025, The Year that Almost Broke Us
Get Lazy, Get Dropped: Inside SATISFY's Brand + Content Strategy
Why Brand Belongs in Product Development
Creatives Aren't Commodities: Red Bull's Chris Whitten
How Passion Blinds Brands to Strategy
Why Your Campaigns and Branded Content Aren't Working
Brand Is Social, Social Is Brand: How Outdoor Brands Can Rethink Social Media
Respect Your Audience
Experience a New High: The Strategy Behind Altra's Latest Campaign
How to Be Creative
Your Audience is Tired
Hitting the Reset Button on Creative with Vail Resorts' Dillon Snyder
Why Superfeet Rebuilt Their Brand Around Emotion
One Question That Could Justify the ROI of Branded Video Content
The Worst Mistake a Brand Can Make | Inside Sorel's Re-Brand
The Art of Letting Go: Building a Brand with Your Community
Great Creative is Risky with Chris Burkard
Why Your Content Isn't Pulling Its Weight
How Should Startup Brands Invest in Brand Awareness?
How Finisterre Uses a Brand Muse to Guide Creative Strategy
Will Creative Risk Aversion Kill Your Brand?
The Super Bowl Commercial that Didn't Cost a Dime
Most Outdoor Video Content is Forgettable
How Tracksmith Builds Emotional Brand Stories
The Simple Question That Can Make or Break Your Content
Bad Creative Briefs and Bold Ideas
What We've Learned From 200 Episodes | The Backcountry Marketing Filter
Your Outdoor Brand is Competing for Attention—And Losing
Content in Motion: Traditional vs. Outdoor Sports
TREW Gear - Creating a Branded Film Festival
The Future of this Podcast
Inspire, Activate, Celebrate: Outdoor Storytelling with Robin Thurston
Navigating Change: Chris Burkard on Creativity, Risk, and Authenticity
Inside the Creative Process with Garmin's Lead Producer, Kyle Pusateri
Huckberry's DIRT Uncovered
Streaming Wars: Why Outdoor Brands Need a Strategy
Storytelling and Heritage: How Weatherby Engages the Next Generation
A Field Guide to Designing Product Based on Consumer Needs
Fireside: Creating Relevant Content with Gore-Tex
Crafting Relevant Content and Maximizing Storytelling ROI at Gore-Tex
Fireside: Problem-First Creative: Prioritizing Purpose Over Story in Video Production
How Constraints Fuel Creative Innovation
Navigating the Congested Outdoor Media Landscape
Why Make Meaningful Content When the Algorithm Says Dance?
Fireside: Latest Updates and Some Changes to the Show
Marketing as a Laboratory: Crafting Outdoor Magic through the Outside Festival
Breaking the Barriers: What Can the Outdoor Industry Learn from Mainstream Sports?
The Galactic Upheaval in Media with Fitz Cahall
Back to the Basics - Performance Marketing is Changing
Maximizing Your Cause Marketing Efforts
Tectonic Forces are Changing the Industry - Will We Listen?
Seven Needs of Generation Z
Mountainfilm Uncovered: The Future of Storytelling in Marketing
Building a Movement that Inspires Change
The Art of Crafting Relationships in Business
Fireside: What Can Democracy and Marvel Teach us about Impactful Storytelling?
When In Doubt, Care About Your Audience
Fireside: Can Storytelling Transform our Industry?
Our Industry is at an Inflection Point
Fireside: What Makes a Compelling Story?
State of the Outdoor Economy
Fireside: The Bedrock of Storytelling - Art of the Interview
Stop Marketing My Town - Marketing & Overtourism
Fireside: The ROI of Brand Loyalty and Building Loyalty through Brand Storytelling
AI - The Future is Changing
Fireside: Is Your Jacket Really Unique?
How Marketing has Impacted the Evolution of Mountain Biking
Beyond the Podium - Have We Setup Athletes to Fail?
Fireside: The Missing Ingredient in Outdoor Storytelling
Is Print Media Still Relevant?
The Most Undervalued Tool in Marketing
2023 Thank You
What Role Does Passion Play in Marketing?
6 Steps to Building a High Performing Team
Words Matter: How to Get Your Messaging Right
Passion Alone Won't Land You The Job: How to Get Hired in 2024
Is The "Why" Behind a Brand Still Important?
Strategy Roadmap: How to Develop a Business Strategy
What is the Future of Industry Events?
The Golden Age of Branded Films is Dead
YouTube is the Future for Outdoor Media
How to Start an Agency
The Art of the Creative Brief | Storytelling Series Part 4 of 4
Developing Insights | Storytelling Series Part 3 of 4
Understanding Your Audience | Storytelling Series Part 2 of 4
The Power of Stories | Storytelling Series Part 1 of 4
How to Leverage YouTube as a Brand
Rebranding Gone Wrong
Consumer Attention is Fragmented - Brands Need to Meet Consumers
The Journey to Brand Maturity
Building a Global Brand with Athletic Brewing's CMO, Andrew Katz
How to Beat the Attention Economy
How to Scale a Brand
How Brands Are Wasting Money on Social Media
How Brands Can Support Retail in 2023
The Next Frontier in Product Sustainability
SHOT Show 2023 Recap
Building a High-Performing Team
Leading a Creative Team
When to Build an Internal Production Studio
2022 Thank You
Why Conservation Depends on Storytelling
Website Development for 2023
How to Build Loyal and True Fans
Mental Health and CTE in the Workplace | David Meredith | Full Speed Ahead
Break All The Rules | Kris Hampton | Power Company Climbing
Marketing a Commodity | Dax Myers | MountainFLOW eco-wax
Fire Your Marketing Guy | Stix Nilsen | Liquid Death
What IS a Content Strategy? | Chris King | Outdoor Research
The Outerverse | Ariel Macrae | Outside Inc.
The Changing Production Landscape | Graeme Meiklejohn | Director of Photography
Ambassador, Athlete or Influencer? | Maddie Duffy | Mystery Ranch (Throwback)
Product Design and Brand Development | Josh Buesseler | Delicious, LLC
Ben O'Meara | Foundations of Huckberry | Huckberry (Throwback)
Aligning Internal Brand and External Brand | Julia LoVecchio | CMH Heli-Skiing and Summer Adventures
Building a Creative Manifesto | Marc Gutman | Wildstory
How Company-to-Customer Communication Delivers Value | Erica Aarons | Rumpl
Building a Brand Versus Building an Online Retailer | Moez Faruqi | White Duck Outdoors
How to Run a Startup Marketing Plan | Jax Mustafa | Erem
How Emerging Technologies Impact Marketers | Bethany Evans | The North Face
Why Consumer Research is so Important | Megan Averell | The Insight Inn
Building a Non-Transactional Relationship With Your Customers|Darren Josey | NEMO Equipment
How to Find Your Brand Voice on Social | Kami York-Feirn | Ruffwear
How to Work with An Agency | John Entwistle | Origin
Managing Clients as a Freelancer | Maari Casey | Uncompany
Freelancing Q&A | Cole Heilborn & Emily Holland | Port Side Productions
Dealing with Money as a Freelancer | Justine Mulliez | Just a Wild Thought
Finding Your Focus As A Freelancer | Jon Glassberg | Louder Than 11
Finding the Balance Between Vision and Expectations | Mason Gravley | Athletic Brewing
Jonathan Wegner | Perceived Value of a Brand | SOG Knives
Mike Arzt | Camera Guy or Business Guy? | The Public Works
Liz Esche | Marketing Through a Re-Brand | Gnarly Nutrition
Nicole Handel | Consumer Psychology and Marketing | MAMMUT
Conor McElyea | Cause Marketing and Making a Difference | Conservation Alliance
Emily Holland | Starting a Podcast | Nature Untold Podcast
Quinn Lanzon | Difference Between Agency and In-House | OneUp Components
Jeremy Jensen | Using Flow State to Improve Creativity and Productivity | Crux Academy
Chloe - Anne Swink | Value Based Marketing for Small Business Owners | Chloe - Anne Copy Agency
Justine Mulliez | Creatives in the Wild | Just a Wild Thought
Chris Cashbaugh | When to Blaze New Trail | SOG
Nicole Handel | Consumer Psychology and Marketing | MAMMUT
Viktor Marohnic | User Acquisition and Lowering the Point of Entry | 57 Hours
Jeremy Jensen | Using Flow State to Improve Creativity and Productivity | Crux Academy
Al Perkinson | 5 Steps to Building a Community | Bajio Sunglasses - Part 2
Jonathan Ronzio | Why Process Leads to Better Creativity | Trainual
Darren Kinnaird | Event Marketing, Maintaining Sponsorships and COVID | Crankworx
Rick Saez | The Podcast Opportunity for Brands | Outdoor Biz Podcast
Ian Coble | Licensing Rights and Photography | Ian Coble Photography
Al Perkinson | 5 Steps to Becoming an Authentic Brand | Bajio Sunglasses - Part 1
Roberto Gutierrez | Bringing Jack Wolfskin to North America | Jack Wolfskin
Evan Poitras | Aligning the Intricacies of Content with Brand| Norco Bicycles
Colton Jacobs | Finding Work as a Photographer | Colton Jacobs Photography
Emily Holland | Starting a Podcast | Nature Untold Podcast
Ben O'Meara | Foundations of Huckberry | Huckberry
Dave Taylor | Be a Fan, Not a Cynic | Okaybro
Bonie and Jordan | Re-Launching an Iconic Brand | Ibex
Rob McSkimming | Origins of Crankworx | Whistler Blackcomb
Lloyd Vogel | Finding Success as a Cottage Brand | Garage Grown Gear
Chris Dickerson | Go-to-Market | Verde Brand Communications
Shaun Durkee | Slow and Steady | Alpen Fuel
Andy Bethune | Something to Everyone | Origin Outside
Maddie Duffy | Ambassador, Athlete or Influencer? | Mystery Ranch
Carie Behe | Inclusivity and Marketing | Cotopaxi
Chase White | Contract Creatives in 2021 | Chase White Photography
David Zimberoff | Leadership & Spending Brand Culture | SRAM
Mike Somerby | Building Customer Loyalty | Duckworth
Alex Sherbinow | Understanding Your Consumer | Old Town Canoe and Kayak
Drew Eakins | To Specialize or Not? | Hestra Gloves
Diana Ralston | Re-Branding a Non-Profit | Can'd Aid
John Salzinger | The Advertisers Responsibility | MPOWERD
Scott Holley | On Water Marketing | Eddyline Kayaks
Zach Vestal | Bikes, Storytelling, Growth in Challenge | Niner Bikes
Justine Mulliez | Creatives in the Wild | Just a Wild Thought
Kansas Sartin | Never Settle | PAKMULE Cargo Carrier
Cory Van Auken | Digital Marketing and PR | Darby Communications
Peter and Spencer | The Low Impact Camper | Super Pacific
Sean and Shandi | An Award Winning Story | Forever is Now
Chatham Baker | Integrated Licensing | SPG Company
Christian Lepley | An Awakening | GU Energy Labs
Rich Hohne | True to the Trail | Oboz Footwear
Eli Kerr | The Whole Self | Gnarly Nutrition
Kyle McCann | Jumping Ship | Canyon Bicycles USA
Mary Kate Baumann | The (huge) Social Dilemma | GOAL ZERO
Jo Salamon | Preserving Heritage and Saving Lives | Mustang Survival
Amanda Goad | Building a Brand Voice | BoldBrew
Chris Killen | Strategy is the new King | Bell Helmets
Jensen and Nikolai | Founders Dream| Ombraz Sunglasses
Rick Wittenbraker | Community over Self | Howler Brothers
Jen Gurecki | Snow for All | Coalition Snow
Linda Balfour | E-commerce Pivot | Superfeet
Maddie Petry | Down the Mountain | Mammut
Patrick Tullos | Mental Health in the Outdoors | Adidas
Andrew Gibbs-Dabney | More with Less| LIVSN Design
John Holdmeier | The Shakedown | UST Gear
Eric Porter | Ride On | Porter MTB
Todd Bischoff | Positively Disrupt | Gerber Gear
Gary Boulanger | Make the Jump | FOX Factory
Adam Vicarel | Art and Business | Vicarel Studios
Erica Rosen | One Watt at a Time | BioLite
Austin Whitman | Brand Power | Climate Neutral
Adam Saraceno | Kickstarter 101 | Peak Design
Patrick McCarthy | Turn by Turn | 686
Ian Mathias | Get Out Of My Feed | Strava
Ian McWilliams | Authenticity - It's Everywhere | Klean Kanteen
Becky Marcelliano | We All Have a Story | Salomon
Katie and Sara | Beyond the Name | Jetboil
Rachel Popp | Find a Mentor and Ask Questions | Big Fish Collective
Lisa Slagle | Loving the Process | Wheelie
Nate Nichols | Racism and the Ad Industry | Palette Group
Brennah Rosenthal | The Changing Production Landscape | Great Escape Media
Chad Perrin | Shot with a Purpose | Ride Concepts
Jill Nazeer | Brand Differentiation | Alta Cycling
Chris Dickey | The New Era of PR | Purple Orange and Visably
Josh Weichhand | Finding and Using your Voice | Chaco
Jay Matthews | The Conscious Consumer and Brand Trust | Sitka Gear
John Drake | A Life in the Ad World | Drake Cooper
Jess Anthony | Kickstarter Success and Equality in the Outdoors | Oru Kayak
Charlie Lozner | Climate Change and Personal Responsibility in the Outdoor Industry | Backbone Media
Casey Lorenzen | Moving Backwards in Life by Giving up Working for Yourself? | Fjällräven
Stephen Matthews | Race Results Aren't the Only Thing that Matters| Rocky Mountain Bicycles
Tom and Kyleigh | How YouTube has Grown their Business | Freedom Vans
Doug Thielen | The 120 year old startup | Filson
Mike Goldstein | Running a Successful Production Company | The Heist
Sean Fields | Sustainability in the Outdoor Industry | Gear Aid
Brian Seales | Small Town Agency; Tasty Results | Ketchup and Mustard