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All Episodes

How To Founder — 207 episodes

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Title
1

206 Build Brand Before the Cult

2

205 Build Luck Before You Need It

3

205 Build Luck Before You Need It

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204 Kill Weak Ideas Before They Eat the Good Ones

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203 When to Hire and Fire Your Marketing Agency

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202 Your Real Competitor Isn't in Your Category

7

201 Why Your First Pitch Can Kill Your Patent Rights

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200 The Musk Algorithm

9

199 The Loneliness Tax: Managing Isolation at the Top

10

198 Why Hiring a Sales Rep Too Soon Kills Deals with Joel Miller

11

197 The Founder Tax: What Buyers Discount at Exit

12

196 The Real Reason Employees Lie with Anthony, Chris

13

195 The Real First 100 Days Done Backward

14

194 Why Founders Who Learn AI First Win with John Kaplar

15

193 Why Your Impact Initiative Will Fail with Jim Tracy

16

192 Why Your Best Advisors Are Your Biggest Threat

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191 Your Business Is Profitable and Broke with Abir Syed

18

190 User Experience with Anthony, Chris, and Steph

19

189 What No One Tells You About Selling Your Business with Veronica Zora Kirin

20

188 The Hidden Tax of Keeping Your Options Open with Anthony, Chris, Stephanie

21

187 Your Worst Habit Sets Culture with Lisa Johnson

22

186 Why Your Growth Is Breaking Your Company with Chris & Stephanie

23

185 From Employee to Entrepreneur with Randy Gage

24

184 Crushing Customer Service with Steve Anderson

25

183 What If Your Cloud Bill Is Lying About Your Usage? with Vidar Hokstad

26

182 Why Zero Price Pushback Means You're Leaving Money Behind

27

181 When Perseverance Becomes the Problem with Ralph Brewer

28

180 The Real Reason You Haven't Fired Them with Bill Kasko

29

179 Why Your Team Keeps Dropping the Ball (It's Not Them) with Chaz Wolfe

30

178 What Founders Actually Want When Hiring with Anthony, Chris, Stephanie

31

177 Why Your Three Sets of Financials Are Killing Your Fundraising

32

176 Your Most Profitable Month Is Your Most Dangerous

33

175 The Human Side of Layoffs Every Founder Dreads with Anthony, Chris, Stephanie

34

174 The IPO Readiness Checklist Most Founders Skip with Aman Verjee

35

173 Why Your Safest Hire Might Be Your Riskiest Bet

36

172 Your Org Chart Is a System with Todd Hagopian

37

171 Why Marketing and Sales Fight (And How to Stop It) with Jon Ferrara

38

170 The Decisions You're Avoiding Are Costing You Everything with Anthony, Chris, Stephanie

39

169 The CEO Job Changes Every Time Your Company Doubles with Anthony, Chris, Stephanie

40

168 Stop Chasing Leads That Were Never Going to Buy with Dr. Deepak Bhootra

41

167 The Solo Founder Path: When NOT To Have Employees with Anthony, Chris, Stephanie

42

166 Authority Over Consensus with Blima Ehrentreu

43

165 The Compensation Model That Eliminates Micromanagement

44

164 Stop Paying the Premature Manager Tax with Anthony, Chris, Stephanie

45

163 Why Founders Fear The Psychology That Actually Closes Deals with Wes Schaeffer

46

162 Why Your First Follower Believes in Themselves, Not You

47

161 Turning Customers Into Your Best Sales Team with Brandon Barnum

48

160 The Hidden Psychology Sabotaging Your Startup Growth with Anthony, Chris and Steph

49

159 When Debt Beats Equity (And Why Most Founders Get This Wrong)

50

158 Turn Cold Emails Into Warm Conversations with Lirone Glickman

51

157 When to Pull the Plug on Your Failing Business with Anthony, Chris, and Stephanie

52

156 Life After Exit: Building Your Second Act with Tom Freiling

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155 Stop Paying Your Benefits Broker to Rob You with Donovan Pyle

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154 Security Theater is Bleeding You Dry with Tolulope Michael

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153 Tax Architecture: Build Your Business Around IRS Rules, Not Despite Them with Mike Jesowshek CPA

56

152 Tackling Hard Conversations - Your Secret Weapon

57

151 Build Processes Like Products (Or Watch Them Gather Dust) with Colin Gray

58

150 The Hidden Truth About Leadership Performance with Andrew Poles

59

149 Your Comfort Zone is Killing Your Company with Anthony, Chris, and Stephanie

60

148 Your Leadership Style Is Holding You Back with Christiane Schroeter

61

147 Why Your Execution Skills Are Sabotaging Your Leadership with Andrew Poles

62

146 Are You Really Ready To Raise or Just Wishful Thinking?

63

145 Strategic Spending: The Expenses That Actually Save Your Business with Loic Potjes

64

144 Why Legacy Tech Beats Shiny New Tools with Lucas Erb

65

143 When Brand Consistency Becomes Your Biggest Liability with Aurora Winter

66

142 Partnership Isn't a Legal Problem—It's a Self-Awareness Problem with Travis

67

141 Psychological Money Scripts That Sabotage Success with Dr. Travis Parry

68

140 Master Your Sales Toolkit with Chris Franks and Stephanie Hays

69

139 From Scrappy to Strategic with Sardor Umrdinov

70

138 When To Rebrand (Hint: Almost Never) with Anthony, Chris, Stephanie

71

137 Culture as Your Secret Weapon with Chris Franks and Anthony Franco

72

136 AI-Proof Your Personal Brand with Jason Barnard

73

135 The Secrets Behind Customer Loyalty with Anthony, Chris and Steph

74

134 The Hidden Formula Behind Success Revealed with Aidan Sowa

75

133 Building Your Tech Foundation with Drake Wolf

76

132 Defining Marketing with Stephanie and Anthony

77

131 Leading Through a Crisis with Holly Porter

78

130 The Sales Funnel is Dead: Long Live The Sales Funnel with Dan Goodstein

79

129 Manifesting Luck: Reversible Decisions that Trigger Serendipity with Anthony Chris and Stephanie

80

128 Competitive Intelligence Essentials with Steven Schneider

81

127 Founder-Led Sales: How to Cure Your Allergy to Selling with Anthony, Chris and Stephanie

82

126 The Psychological Secrets Behind Winning Investor Pitches with Ben Wiener

83

125 The Financial Case for Purpose-Driven Marketing with Dan Grech

84

124 Timing is Everything: Market Readiness Decoded with Anthony, Chris, and Stephanie

85

123 The Art of Difficult Conversations with John Knowlton

86

122 The Psychology of Lead Nurturing Revealed with Roger Martin

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121 Influence Without Authority: Building Team Dynamics with Blima Ehrentreu

88

120 Organic Growth Alchemy with Dan Shinder

89

119 Traction and the Entrepreneurial Operating System with Hark Herold

90

118 The Commitment Cliff: Side Hustle vs Small Business with Seth Goldstein

91

117 Your Financial Forecast is Probably Wrong with Jon Morris

92

116 - The Hidden Power Struggle: Handling High-Value Clients with Stephen Skeel and Michael Ayjian

93

115 The B2C Sales Trap That's Killing Your Revenue with Anthony, Chris, Stephanie

94

114 The Hidden Cost of Short-Term Thinking with Adam Torres

95

113 The Goal Setting Trap That's Killing Your Momentum with Leanne Linsky

96

112 SEO Secrets That Drive Traffic with Andrew Laws

97

111 The Growth Hacks That Actually Work (Not the BS) with Chris, Steph & Anthony

98

110 The Dark Side of Leadership: Identifying Your Own Toxic Traits with Cory Blumenfeld

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109 Why Your Financial Stress Is Actually A Survival Mechanism with Dwight R Heck

100

108 Stop Building Sales Processes That Turn Customers Into Ghosts with Drewbie Wilson

101

107 What Got You Here Won't Get You There with Derek Fredrickson

102

106 Technical Debt Will Murder Your Company Unless You Plan For Scale with Sonia Couto

103

105 What if helping other founders is actually the fastest way to scale your own business? with Jan van Schuppen

104

104 Why Your IQ Won't Save Your Startup (But Your EQ Might) with Lee Povey

105

103 Small Circle, Big Business with Dr. Brent Ridge & Josh Kilmer-Purcell

106

102 The Real Reason Your Decisions Keep Backfiring with Erich Archer

107

101 What if your best employees are secretly planning their escape right now? with Francie Jain

108

100 Scaling Smart Not Just Scaling Fast with John St_Pierre

109

099 Bar Napkin or Billion-Dollar Baby with Dennis R. Mortensen

110

098 The Hidden Truth About CEO Transitions with Betsy Pepine

111

097 Unlock Business Growth Through Personal Development with Eric McHugh

112

096 Hack Your Customer's Brain: The Science Behind Buying Decisions with Shira Abel

113

095 Breaking Leadership Myths: How Service Drives Revenue Growth with Roy Osing

114

094 The Entrepreneur's Tightrope: Working In vs Working On with Best Selling Author Greg Mohr

115

093 Mastering Your Inner Critic: The Hidden Battle Every Founder Faces with Scott Grace

116

092 Master Personal Marketing: How Machines Decide Your Success with Jason Barnard

117

091 Making Prospects Chase Your Solution - Where They Beg to Buy

118

090 Unlocking the Profit-Boosting Power of Purpose with Elona Lopari

119

089 Building Your Business to Exit Wealthy (Even If You Never Sell) with Stephanie Hayes

120

088 Why Empathy Beats Price Every Time: Building a Service Culture that Creates Loyalty with David Sidoni

121

087 The Strategic Capital Decision: Bootstrap or Investor Money with Salvatore Tirabassi

122

086 First Principles Thinking: Your Business Complexity Antidote with Robin Waite

123

085 Financial Statements Decoded: Stop Checking Just Your Bank Balance with Sarah Webb

124

084 Scale Your Business Without Headcount Headaches with Liz Steblay

125

083 The Hidden Profit Machine Inside Your Messy Operations with Previn Pillay

126

082 Creating Marketing Ecosystems That Generate Millions With Less Effort with Angela Frank

127

081 Building Cultures Where Smart Teams Actually Thrive with Christian Espinosa

128

080 Stop Wasting Money on Paid Media

129

079 The Hidden Profit Engine of Compassionate Leadership with Bruno Cignacco

130

078 From Iranian Refugee to Fearless Founder: Building a Platform for Working Moms with Arezou Zarafshan

131

077 The Hard Truth About Performance Management with Carly Pepin

132

076 Fast Decisions Drive Growth: Speed Up or Get Left Behind with Jurriaan Kamer

133

075 Inside Shark Tank: A Founder's Guide to Getting on TV's Biggest Stage with Anthony Franco

134

074 The Hidden Psychology of Building an A-Team with Dr. Michael Neal

135

073 The Secret Behind Explosive Growth: Mastering Prioritization

136

072 Understanding When Competition Actually Matters (And When to Ignore It)

137

071 - Founder Spotlight: Five Questions with John Cousins

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070 Building Business Empires: From Founder to Chief of Chiefs with John Hewitt

139

069 Values, Politics & Religion in Business: Creating True Psychological Safety with Robert Hunt

140

068 Breaking Through the Founder's Ceiling with Scott Ritzheimer

141

067 Reality Check Your Business Idea: The Hard Truth About Market Research with Andrew Muir Wood

142

066 The Hidden Psychology of High-Stakes Business Decisions with Mike Handcock

143

065 Give Away Your Best Stuff: Five Questions with Danny Brassell

144

064 The Hidden Power of Design: Turn Your Pitch Deck into a Funding Magnet with Emily Schneider

145

063 Zero to Hero: The Underground Playbook for Initial Traction with Colin McIntosh

146

062 Transform Your First Hire from Gamble to Growth Engine with Scott Morris

147

061 From Wall Street to Startup CEO: Nick Jain's Leadership Journey

148

060 Transform Your Business with Rock-Solid Systems with Marianne Page

149

059 Client Acquisition Secrets That Make Your Competitors Tremble with Justin Michael

150

058 The Pivot Paradox: Transform Market Shifts Into Opportunities with Jason Sherman

151

057 Mastering Earned Media: From Reviews to Recognition with Alex Sanfilippo

152

056 The Secret to Crafting Irresistible Positioning with Shahar Boyayan

153

055 How Mindfulness Impacts Leadership with Bob Martin

154

054 Fearless Growth: Why Ideas Are Easy and Execution Is Hard with John Cousins

155

053 Strategies for Finding the Right Co-Founders

156

052 Craft a Killer Messaging Strategy with Angelo Ponzi

157

051 Superior Team Communication Revealed with Noah Healy

158

050 The Exit Gameplan: Strategies for a Smooth Goodbye with Darryl Bates-Brownsword

159

049 Unlock Free Money: Non-Dilutive Financing with Matthew Lesko

160

048 Killing Idea Infatuation with Terry Whalin

161

047 The Power of Lateral Mentoring Revealed with Deborah Heiser

162

046 Unleash Your Speaking Power with Danny Brassell

163

045 Tackle Taxes Early for Major Savings with Morgan Anderson

164

044 The Importance of Entrepreneurial Curiosity with Andy Paige

165

043 Why Sales Isn’t a Dirty Word with Debra Bowers

166

042 The Art of the Launch: Proven Strategies for Business Buzz

167

041 Grit Your Edge in Surviving as a Founder

168

040 Master Your Pitch: Tips from Sergio Yankovenko

169

039 Becoming a B2B Thought Leader with Ann Carden

170

037 Master Your Time With Guest Roman Fischer

171

036 Aligning Strategy and Execution

172

034 Give Credit, Take Blame: The Leadership Balancing Act

173

035 Cash Is King: Mastering Cash Flow to Keep Your Startup Thriving

174

038 Creating a Budget That Works With Nick Jain

175

033 Ditch the Consensus: How Real Collaboration Drives Success

176

032 Leading vs. Managing: Why Knowing the Difference Matters

177

031 Network Like a Pro: Building Connections That Count

178

030 Deciding Without Doubt: The Founder's Guide to Making Effective Choices

179

028 Breaking the Mold: Cultivating an Adaptive Founder Mindset

180

029 Customer Centric 101: Why Your Customers Should Be Your

181

027 The Art of Saying No: Protecting Your Time as a Founder

182

026 Risk Isn't a Four-Letter Word: Mastering Uncertainty as a Founder

183

024 The Art of Storytelling: How Founders Can Use Stories to Drive Sales, Inspire Teams, and Win Over Investors

184

027 The Art of Saying No: Protecting Your Time as a Founder

185

025 Why Your Company Culture Sucks (and How to Fix It)

186

023 Quit or Grit: Deciding When to Persevere, Pivot, or Pull the

187

021 Advice Discernment: How Founders Can Prioritize and Navigate Outside Opinions

188

020 Fear and Risk: How Founders Can Manage the Stress of Leading a Startup

189

019 How Founders Can Manage Personal Relationships

190

018 Burnout and Stress: How Founders Can Protect Their Mental Health and Thrive

191

017 To Franchise or Not to Franchise: Deciding the Best Path for Your Business

192

016 Building Early Momentum and Traction

193

015 Navigating Co-Founders: Setting the Stage for Success and Avoiding Disaster

194

014 Big or Stay Small? How to Define the Right Scale for Your Startup

195

013 Building Your Personal Brand

196

012 Every Founder's Biggest Flaw That Holds Their Business Back

197

011 Making the Leap from Employee to Entrepreneur

198

010 Fail Fast, Fail Often: Embracing Failure for Startup Success

199

009 Uncovering the Real Reasons Companies Fail

200

008 Miracle or Myth? Exploring the Truth Behind Minimum Viable Products

201

007 The Myth of Work-Life Balance: Chasing It Could Be Hurting Your Success

202

006 - Dos and Don'ts of Incorporating Your Business

203

005 Do Not Become an Entrepreneur - Quit Now and Save Yourself

204

004 Defining your Company's Mission, Vision, and Values

205

003 Do You Need To Write A Business Plan?

206

002 What is A Brand and How To Define it for your Startup

207

001 Defining Your Startup's Noble Cause