Marketing B2B Technology cover art

All Episodes

Marketing B2B Technology — 107 episodes

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Title
1

Mastering B2B Marketing: Power of Differentiation with Alex Wood at Avnet

2

AI Meets Direct Mail: Enhancing Marketing Strategies with Brad Kugler at DirectMail2.0

3

The Evolution of AI in Marketing: A Discussion with Rafa Flores at Treasure AI

4

Harnessing AI for Breakthroughs in Marketing with Jon Benson at BNSN

5

AI and PR: The Future of Media Engagement with Iskren Lilov, Muck Rack

6

The Power of Ownership: Data Sovereignty and Survey Tools - Elliot Kim - Checkbox

7

Scaling AI-Powered Personalised Marketing - Eric Frankel - AdGreetz

8

The Evolution of Sales Enablement in the Age of AI - Yega Kumarappan - Paperflite

9

Inside Menlo Microsystems: Marketing Switch Technology Innovation

10

Maximizing Content Creation: The Power of AI and Video in Modern Marketing

11

Unlocking ABM Success in B2B Marketing: Insights from Anna Symbolist of Influ2

12

Harnessing AI for Video Editing: Insights from VideoGen's CEO Anton Koenig

13

The Future of B2B Buyer Experiences: ABM, AI and Personalization – Katie Jones – PathFactory

14

Transforming B2B Marketing with Data-Driven Insights – Alexandra Szynkarski – Amplitude

15

The Future of Marketing: AI, Audience Understanding, and Innovative Campaigns – Andrea Rosi – StatSocial

16

Why B2B Needs Its Own Social Media Platform – Adi Krysler – Oktopost

17

Mastering Social Media in B2B – Emily Thompson – CoSchedule

18

The Role of Video in Engaging Customers – RS Raghavan – Animaker

19

The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi

20

The Power of Gifting in B2B Marketing: Insights from Ben Smith of Reachdesk

21

Unlocking Data: How to Simplify Data Integrations – Data Fetcher - Andy Cloke

22

From Curiosity to Conversion: The Power of Experimentation - Kameleoon – Collin Crowell

23

Transforming the Customer Journey: How Funnelytics is Redefining Funnel Visualization with Mikael Dia

24

The Future of B2B Marketing: Trust, AI & Human Connection – B2B Marketing – Joel Harrison

25

Unlocking Demand Generation – Alex Alexin – Insightful

26

Why B2B Needs to Embrace Experimentation – Convert.com – Eddie Casado

27

Navigating the Future of Content Management - Mark Wheeler - Storyblok

28

From Data to Decisions - Lars Grønnegaard - Dreamdata

29

Navigating Social Media Chaos - Emeric Ernoult - Agorapulse

30

The Power of Brand Marketing: Transforming B2B Marketing Strategies – Sean Adams – Brand Metrics

31

Harnessing Intent Data: How to Drive Effective B2B Campaigns – Riaz Kanani – Radiate B2B

32

Unlocking ABM Success: How Recotap Empowers Companies on LinkedIn

33

Empowering Marketers with AI – Sam Mallikarjunan – agent.ai

34

The Power of Audience Narratives – Francesco D’Orazio – Pulsar

35

Return on Investment or Risk of Ignoring? – Gurmeet Dhaliwal – Diodes Incorporated

36

The Evolution of PR – James McCann – Everhaze

37

Navigating Programmatic Advertising – David Nelson – Limelight Inc

38

How to Make B2B Marketing Exciting – Dan Ruby – Nobl9

39

Navigating the Future of Marketing: Insights from a Fractional CMO - Andy Culligan

40

Building Relationships in Digital PR - Vince Nero - BuzzStream

41

Lead Generation: The Power of Quiz Marketing - Maxwell Nee - ScoreApp

42

The Future of Marketing through Gifting and Direct Mail - Kris Rudeegraap - Sendoso

43

Build Trust: The Secret to Closing Sales Effectively - Sophie Neate - ABB

44

Go-To-Market Strategy and Social Media for B2B - Andy Lambert - Adobe

45

Simplifying SEO: How to Demystify Search Engine Optimization - Moz

46

From Grunt Work to Creativity: Automating Marketing Tasks - Lutra AI

47

The reality of 3D printing: overhyped or a true game changer? – Forward AM

48

Interview with Cody Schneider - Swell AI

49

Interview with Suzi McNicholas - Johnson Controls

50

Interview with John Harrison - Schaffner

51

Interview with Thomas Lewis – Semiconductor Marketing Leader

52

Interview with Masha Petrova - Nullspace

53

Interview with Xenia Muntean - Planable

54

Interview with Andrus Purde - Outfunnel

55

Interview with Mark Donnigan – Virtual CMO

56

Interview with Molly Bruckman - Mutiny

57

Interview with Lisa Rees - Avnet

58

Interview with Georgios Grigoriadis - Baresquare

59

Interview with Stefan Debois - Pointerpro

60

Interview with Emir Zecovic - CMO

61

Interview with Sean Campbell - Cascade Insights

62

Interview with Darren Mitchell - Sales Leader

63

Interview with Inge Boubez - Moz

64

Interview with Rob May - BrandGuard

65

Interview with Sara Madison - Outbrain

66

Interview with Avetis Ghazaryan - Growth Hunter

67

Interview with Christopher Rack - MRP

68

Interview with Nathan Schlaffer - MarketMate AI

69

Interview with Asaf Darash - Regpack and Kirsty Dawe - Webeo.

70

Interview with Joe Zappa - Sharp Pen Media

71

Interview with Mariam Lochoshvili - Sensata Technologies

72

Interview with Matt Swalley - Omneky

73

Interview with Jodi Cerretani - RollWorks

74

Interview with Mario Blandini - iXsystems

75

Interview with Jim Kraus - Buyer Persona Institute

76

Crossover Episode - Can AI Really Support Content Generation?

77

Interview with Bugra Gunduz - HockeyStack

78

Interview with Sharekh Shaikh at CleverX

79

Interview with Bonnie Crater at Full Circle

80

Interview with Farzad Rashidi at Respona

81

Interview with Evan Kramer at MotionPoint

82

Interview with Morgan McLintic at Firebrand

83

Interview with Domenica Di Lieto at Emerging Comms

84

Interview with Haralds Gabrans Zukovs at Credolab

85

Interview with Jeff Day at Act-On

86

Interview with William Hearn at Sendinblue

87

Interview with Ruben Vardanyan at Joomag

88

Interview with Mark Williams-Cook at AlsoAsked

89

Interview with Abhi Godara - Rytr

90

Interview with Rena Fallstrom - Pure Storage

91

Interview with Mark Stouse - Proof Analytics

92

Interview with Karthik Suresh – Ignition

93

Interview with Jeffrey Mack – Agility PR

94

Interview with Jason Byer – Crowdspring

95

Interview with Sam Oh – Ahrefs

96

Interview with Darby Sieben – Unbounce

97

Interview with Terri Delfino – FormAssembly

98

Interview with Daan Reijnders – Foleon

99

Interview with Chad Reid – Jotform

100

Interview with Ian Ferguson – Lynx

101

Interview with Mike Roberts – SpyFu

102

Interview with Hannah Ingram – Ignys

103

Interview with Zachariah Moreno – SquadCast

104

Interview with Alex Price – Vicor

105

Interview with Cat Anderson – Sprout Social

106

Interview with Marc Mustard – ABB Robotics

107

Interview with Shannon Martin – Podbean