All Episodes
May The Best Brand Win — 179 episodes
Ep 182: Talking Privacy with Jodi Daniels
Ep 181: Getting Your Relationships Right
Ep 180 The Power of Media Reviews
Episode 179: Crazy Sexy Marketing
MTBBW Ep178: Visual Branding
Episode 177: Big Data, Big Lies
Episode 176: Web Words
Episode 175: What 21st Century Marketing Is (And Isn't)
Episode 174: Looking at Syndicated Content with Rick Smith, CEO of NewsUSA
Episode 173: Let’s Make This Interesting
Episode 172: Real Communications in a Fake World
Episode 171: When You Say Lead Generation, I Think You Mean Something Else
Episode 170: 2020 Marketing Recap
Episode 169: Eddy Pham, Master Marketer Behind the Snuggie
Episode 168: Dave Craver and Living Image — Bringing Packages to Life
Episode 167: The State of Retail in 2020 and Beyond
Episode 166: Garbage Marketing
Episode 165: No NAMM, Now What?
Episode 163: An Entrepreneur’s Successful Marketing Journey
Episode 162: You Call THAT Marketing!
Episode 161: Marketing's Order of Operations
Episode 160: Making Sure Your Price is Right With Science
Episode 159: When There's No Time Left for Marketing
Episode 158: Three Big Ways Social Media Scares Us
Episode 157: Gimme Three Steps to a Better Website
Episode 156: How Public Opinion Is REALLY Formed
Episode 155: The Dangers of Media Wordplay
Episode 154: What We Know About People
Episode 153: Save a Life. Stop Breathing (And other bad messages during trying times)
Episode 152: The Emotion of Marketing Design
Episode 151: After the Rain
Ep. 150: Betraying the Public Trust
Episode 149: More Than Words
Episode 148: The Confusion and Power Around Free Stuff
Episode 147: PR Beyond the Press Release
Episode 146: Super Bowl Ad Stories
Episode 145: NAMM 2020
Episode 144: Report from CES 2020
Episode 143: Why Everyone Deserves Great Marketing But Doesn’t Get It
Episode 141: Giving Your Customers a Path
Episode 140: Conscience and Reputation
Episode 139: Scott’s Top Ten Marketing Hacks
Episode 138: Creepy Marketing
Episode 137: You Understand, RIGHT!
Episode 136: What Marketers Should Know About The California Consumer Privacy Act
Episode 135: Getting Fractional
Episode 134: Reputation in a World of Fakes
Episode 133: Using AI in a World That Only Cares About ME
Episode 132: What Winning Brands Do
Episode 131: Giving Customers What They Want
Episode 130: Summer NAMM 2019
Episode 129: Are You a Stunt Man?
Episode 128: Crisis Me a River
Episode 127: Sizing Up E3 2019
Episode 126: Making Indie Artists Major League with Javan from Octiive
Episode 125: Using LinkedIn WITHOUT Annoying Your Contacts
Episode 124: Friends in Low Editorial Places
Episode 123: Rage Against the Machine Language
Episode 122: State of the Media 2019
Episode 121: Tone
Episode 120: More on Brand Messaging
Episode 119: Privacy: Such A Lonely Word
Episode 118: More Than Brand Awareness
Episode 116: Nobody TALKS Like That
Episode 115: What's in a Rebrand?
Episode 114: Funnels & Magnets
Episode 113: The Power DISC
Episode 112: The Super Bowl of Marketing
Ep. 111: NAMM Right!
Episode 110: CE-Hell Yes!
Episode 109: CE-Yes! (or no?)
Episode 108: Winners and Losers of 2018
Episode 107: Risks and Real Costs of Communicating
Episode 106: Funnel Fallacies
Episode 105: What’s Really Working in Marketing Today?
Episode 104: The Future of Digital Marketing
Episode 103: Designing With Your Feelings
Episode 102: AES Holes
Episode 101: Un-sucking Modern Marketing
Episode 100: The Modern Marketing Stack
Episode 99: Celebrities and Branding
Episode. 98: Flawed Marketing
Episode 97: What’s in a Brand Name?
Episode 96: Marketing: Cost or Investment?
Episode 95: Marketing Strateegery
Episode 94: Unfinished Messaging
Episode 93: Marketing v Privacy Round 10
Episode 92: Influencer Marketing Revisited
Episode 91: Uncommon Sense
Episode 90: Shaping Public Opinion
Episode 89: Brands of E3
Episode 88: The Other Side of the Sword
Episode 87: GDPR - The Consumer Strikes Back
Episode 86: The Science of BS
Episode 85: Start Me Up
Episode 84: Stepping in It
Episode 83: The Really Dumb Things Companies Say
Episode 82: Shining or Shrinking in The Media Spotlight
Episode 81: PESO Happy
Episode 80: The T-Word
Episode 79: Blaming Your Customers
Episode 78: Measurement
Episode 77: Love Letter to the Press
Episode 76: Collateral Brand Damage
Episode 75: Best Brands of NAMM 2018
Episode 74: Reviewing Your Year-End
Episode 73: Mind Science
Episode 72: Firing the Client
Episode 71: Incite-ful Media - 10/27/17
Episode 70: Marketing Evils - 10/20/17
10/13/17 Episode 69: An Emotional Transference Breakthrough
10/06/17 Episode 68: Confusing Comms
09/29/17 Episode 67: Upwardly Mobile
09/22/17 Episode 66: Watch Your Language
09/15/17 Episode 65: Moves Like Jaggi
09/01/17 Episode 64: Outside The Box
08/25/17 Episode 63: And What THAT Means Is…
08/11/17 Episode 62 What PR Isn't
08/04/17 Episode 61: What Other People Think
07/28/17 Episode 60: Web of Lies
Episode 59: Crazy Marketing
Episode 58: Just Because You Can…
06/30/17 Episode 57: Feels Like the First Time
06/23/17 Episode 56: The Order of Things
06/16/17 Episode 55: What You Know For Sure That Just Ain’t So
06/20/17 Ep. 54: It’s Just Social Business
05/26/17 Episode 53: All the Small Things
05/19/17 Episode 52: Talkin' Bout That Reputation
05/05/17 Episode 51: Things That Sound So Great
04/21/17 Episode 50: The Fake News with Sarah Jones, Editor at Mix Magazine
04/14/17 Episode 49: Spin Sucks
04/07/17 Episode 48: Beyond Awareness
03/31/17 MTBBW: Episode 47: Dumb Stuff
03/24/17 Episode 46: Insert Content Here
03/10/17 Episode 45: Subliminal
03/04/17 Episode 45: Marketing Mind Games
02/17/17 MTBBW: Episode 43: Under PR’s Hood
02/10/17 Episode 42: What Really Works in Social Media
02/03/17 Episode 41: Invasive Procedures
01/27/17 Episode 40: Marketing v. Communications — Making it All Work Together
01/13/17 Episode 39: Happy New Gear!
12/16/16 Episode 38: 2016 Marketing in Review
12/09/16 Episode 37: Being Different
11/02/16 Episode 36: Learning About Relations
11/18/16 Episode 35: Going All Guerrilla
11/11/16 Episode 34: Ethical Marketing
11/04/16 Episode 33: Storytelling
10/28/16 Episode 32: Marketing Encouragement
10/21/16 Episode 31: Twisted Communications
10/14/16 Episode 30: A Failure to Communicate
10/07/16 Episode 28: Influence and Influencers
09/30/16 Episode 28: Everything Counts
Episode 27: Everyday Creativity
09/09/16 Episode 26: All About That Audience
Episode 25: Dealing with Bias
081216 Episode 24: Consumer Behavior
08/05/16 Episode 23: Bad Marketing:
07/29/16 Episode 22: Inbound Marketing
07/22/16 Episode 21: B2theB
May The Best Brand Win: Episode 20 – The In’s and Out’s of LinkedIn
07/08/16 Episode 19: Message Delivery
07/01/16 Episode 18: Mastering Trade Shows and Special Events
06/17/16 "Getting Paid" with Paid Media
06/10/16 Episode 16: Offensive Communications
06/03/16 Episode 15 — SE-Whoa! More Digital Marketing Tips
05/27/16 Episode 14: Marketing Mythbusting
05/20/16 Episode 13: When Your Crisis Comes: All you need to know about crisis communications
05/12/16 Ep. 12: Ready, Set, Launch!
05/06/16 Episode 11: Lead Gen – The Marketing Profession’s Latest Blitzkrieg
04/29/16 Episode 10: Listening and Research
04/22/16 Episode 9: Dialing in Your Perfect Marketing Mix
04/15/16 Marketing War Games
04/08/16 Episode 7: Changing Communications
04/01/16 Episode 6: Marketing’s April Fools and Regular Fools
03/25/16 Episode 5: Web Marketing - The Good and the Mostly All Bad
03/18/16 Episode 4: R is for Relationships
03/11/16 Episode 3: Building Trust
03/04/16 Second One - Host Scott Robertson talks music business branding
02/26/16 Episode I: The Brand Awakens