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All Episodes

On the Record...Online — 300 episodes

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Title
1

Los Angeles PR Firm Leader Howard Bragman Passes at 66

2

Inside The SAP Global Brand Advocacy Program

3

Digital Marketing for Financial Services Companies with Mike Langford

4

Top PR Firms Commit to Abide by Wikipedia Terms of Use

5

Enterprise Social Compliance Best Practices

6

Federal Judge Calls Social Media Disclaimers Unlawful

7

HOW TO: Document Social Media Policy Violations

8

FDA Social Media Guidance on Pharmaceutical Digital Marketing with John Mack

9

Gun Violence Trigger Social Media Policy Failure

10

Exploring the Implications of Net Neutrality Repeal with Corynne McSherry

11

INTERVIEW: Marcia Stepanek on the Digital Anti‑Establishment

12

Social Media in Higher Education

13

HOW TO: Prevent a Social Media Crisis

14

Social Media Education for Employees

15

How to Leverage Big Data for Marketing Success with Jeff Jonas at IBM

16

Navigating the Landscape of Big Data: Insights from IBM’s VP of Big Data Inhi Cho Suh

17

Top 5 Things NOT to Share on Facebook

18

Social Media Marketing Training Programs at Intel

19

Crowdfunding for Startups: Investment Opportunities for Business Ventures

20

Optimize Your Content Marketing with Lee Odden

21

State of Sponsored Content with Steve Rubel

22

Recruitment Marketing: Gerry Crispin of the Best Online Sources for Hiring

23

Social Media Marketing with Brian Solis

24

Legal Privacy Rights on Social Media with Attorney James DeSimone

25

Does Human Resources Understand Social Media with Tim Sackett

26

Media Monitoring with Feedly

27

Employment Marketing at Sodexo: Attracting Talent through Content Marketing

28

Strategies for Successful Social Media Recruiting

29

Social Media Monitoring with Netvibes

30

SEC Ruling on Social Media with Glen Gilmore

31

B2B Social Media Panel at Social Media Club L.A.

32

Mayo Clinic Lawyer Explains HIPAA and Social Media

33

Le Web Wrap Up Report

34

Eric Schwartzman Featured on Social Pros Podcast with Jay Baer

35

Why Your Social Media Policy May Need an Update with Lisa Milam-Perez

36

Auto Industry Bailout PR at GM

37

B2B Growth Marketing and Lead Generation on Linkedin

38

The Unspoken AirBNB Risk Factor

39

Facebook Marketing Update

40

Major Marketing Insights from Le Web in Paris

41

Why Employers Block Access to Social Media

42

HOW TO: Find Online Influencers

43

My Digital Marketing Keynote at Social Media Week in Beverly Hills

44

Le Web Conference Preview

45

Shira Lazar’s Online Media Empire

46

Social Tips and Netiquette Rules with Philip Galanes

47

Social Media in Berlin

48

HOW TO: Pick the Best Open Source WordPress Designer

49

HOW TO: Create Online Training Courses

50

Shani Higgins Presents Business Blogging Stats at PR Summit

51

The Science of Increasing Your Online Influencer Score

52

Kara Swisher on Murdoch, Huffington and Pogue

53

HOW TO: Master Social Media Engagement with Chris Brogan

54

How Black Hat SEOs Game Google Search

55

How to Make a Facebook Posts Go Viral

56

HOW TO: Sell the ROI of Social Customer Service

57

Digital Marketing Reporting with Google Analytics featuring Justin Cutroni – Part 2

58

HOW TO: Build a Mobile App

59

Google Analytics Deep Dive with Justin Cutroni – Part 1

60

Overcoming Digital Illiteracy at Work

61

Digital Marketing Advice from Dan Zarella on When to Share on Facebook and X

62

B2B Digital Marketing Keynote Highlights

63

Managing Online Communities with Rachel Happe

64

The B2B Social Media Marketing Show – 8

65

Mobile App Marketing Strategy with Rich Devine [Part Two]

66

Mobile Search Strategy – Part One

67

Digital Marketing Research for Reputation Management at Amway

68

Private Social Networks for Internal Communications

69

The B2B Social Media Marketing Show – 7

70

The B2B Social Media Marketing Show – 6

71

Haitian Earthquake Crisis Management Case Study: Three Insights on Communicating from the Epicenter

72

Public Relations and Social Media Marketing Travel in Recession

73

The B2B Social Media Marketing Show – 5

74

The B2B Social Media Marketing Show – 4

75

Social Media Advocacy Campaign Shapes AARP Healthcare Public Affairs Outreach

76

The B2B Social Media Marketing Show – 3

77

The B2B Social Media Marketing Show – 2

78

The B2B Social Media Marketing Show – 1

79

PR Agency Develops Social Crisis Media Simulation App

80

Digital Marketing Case Study: How Amazon and Spotify Promote their Brands on Facebook

81

Website Marketing Case Study: How to Market Your Website with Facebook Like Buttons

82

Facebook Page Marketing and Facebook Advertising Explained

83

Public Relations Society of America Technology Section Chair Rich Teplitsky

84

Social Media Update from Le Web in Paris

85

Bad Press from Environmentally Unfriendly Actions

86

Le Web Survival Guide

87

Extending Public Affairs Outreach through Social Media at the US Department of Defense

88

Social Media Monitoring Insights from Marketing Research Industry Thought Leaders

89

Public Relations Society of America CEO and Chair-Elect Rosanna Fiske

90

How to Drive Website Traffic and Acquire Customers with QR Code Marketing

91

Financial Press Release Disclosures: NASDAQ Explains Rules on Reg FD Compliance to PR Firms

92

Best Social Media Management Dashboard for Digital Marketing Companies

93

Managing the Fiskateers Scissors Brand Ambassador Program with PR Firm Leader Geno Church

94

Power of Public Relations Firms that Know SEO with Rebecca Lieb and Sally Falkow

95

Grassroots Advocacy Briefing from American Beverage Association President Susan Neely

96

Location Based Social Media Marketing at New York Fashion Week

97

Communications Strategy and Confirmation Bias

98

Facebook Marketing Campaign Measurement Briefing

99

Mastering Media Relations in a World of Diminishing Press Opportunties

100

Promoting HBO’s Flight of the Conchords with Dave Fletcher

101

Growing Your Facebook and Twitter Followers through Social Automation

102

Nuclear Regulatory Commission Chief Spokesperson Eliot Brenner

103

Political News and Social Media with Politico Editor Jim VandeHei

104

Exploring Social Media Strategy and Leadership Insights with Charlene Li

105

Kodak Before Instagram with Jeffrey Hayzlett

106

New York Times Social Media Editor Jennifer Preston

107

Google Director of Communications and Public Affairs Gabriel Stricker

108

Facebooking Event Marketing Aloha Style with Paul Klink

109

Digital Strategic Communications for Public Affairs at US Pacific Command

110

Expert Insights: Developing Key Messages in Political Campaigns – White House Press Secretaries Panel

111

Past Attendees Discuss my Digital Marketing Seminars

112

Entertainment PR Agency Leader Stan Rosenfield

113

Digital Public Affairs at the United States Marine Corps

114

How Social Media Killed the Cold Call

115

Crisis Management in the Wake of Catastrophe: Lessons from the 2010 BP Oil Spill

116

Building a Niche B2B Social Network for the Restaurant Trade

117

Selling Social Media into the Enterprise

118

Activity Streams Will Change Your Business

119

Digital Marketing Strategy Deep Dive with Jeremiah Owyang

120

Developing a Corporate Social Media Usage Policy for Employees

121

Trust and Loyalty through B2B Social Networks

122

B2B SEO Tactics and Strategies

123

Digital Marketers Guide to Producing Live Webcasts with Steve Garfield

124

How to Dominate Your Public Image in the Digital PR Spectrum

125

Twitter CEO Evan Williams Unveils @Anywhere at SXSW

126

The Rule of Cannibalization: Mashable CEO Pete Cashmore Disintermediation

127

Selling Digital Marketing Campaigns with Brian Solis

128

B2B Digital Content and Community Management Best Practices

129

Edelman CEO Richard Edelman on Reputation Management

130

How to Conduct Employee Monitoring without Violating Workplace Privacy Laws

131

Podcasting in Public Relations Campaigns

132

Why Doublespeak is Dangerous

133

Power Social Networking with Jeff Pulver

134

B2B Lead Generation Best Practices on SlideShare

135

Humanizing Brands and Building Loyalty on Twitter with Shel Israel

136

How To Generate Leads with B2B Social Networks

137

Social Media Monitoring with Rob Key

138

Public Affairs Strategy of the Obama Campaign: Case Study

139

Building a Social Media Policy with Rich Teplitsky

140

Public Affairs Strategy of Embedding Journalists in the Iraq War

141

Public Relations Crisis Management Case Study: Inside the WaMu Meltdown

142

Edelman and Hill & Knowlton PR Agency Vet Gary Goldhammer on Digital PR Strategy

143

Public Relations Society of America with President and CEO Michael Cherenson

144

Guantanamo Bay Public Affairs Chief on Managing Online Engagement and the Mainstream Media Relations

145

Inside the Public Relations Society of America Boardroom

146

Public Relations Firm Leader Deirdre Breakenridge

147

Public Affairs at the Pentagon with War Court Spokesperson Ann Peru Knabe

148

Public Relations in Mexico with Marco Herrera of the Grupo Public

149

Public Relations for Concerts and Arena Shows with Andy Perez

150

Public Relations Firm Leader Rita Tateel on Celebrity Endorsements

151

Public Relations Firm Leader Joe Jaffe Bursts the Twitter Bubble

152

Marketing for Nonprofits with Beth Kanter

153

Public Affairs in the Age of Digital Diplomacy with US Embassy to Vienna Press Officer Karin Czerny

154

Climate Communications: How Global Warming Became Climate Change at the US Dept. of State

155

Social Media Marketing Music Recording Artists with Ariel Hyatt

156

Social Media Ambassador Marketing Programs with U.S. Army Lt. Col. Gerald Ostlund

157

Public Affairs with Briefing with Pentagon Secretary of Defense Robert Hastings

158

Public Affairs Case Study: Balancing Freedom of Information against Operational Security

159

Public Affairs and Social Media in Vienna with Austrian Online Influencers

160

Investor Relations Spotlight: SEC Attorneys on Fulfilling Nonselective Disclosure without Press Releases

161

Digital Public Affairs Training at the US Defense Information School

162

How Public Relations Firms Monitor the News Media with Prime Research CEO Mark Weiner

163

Quantitative vs Qualitative Communications Keynote Speech by White House Advisor Todd Buchholz

164

Digital Advertising Agency Business with ‘On the Media’ Host Bob Garfield

165

FEMA Crisis Management Case Study with John Shea

166

Smith-Mundt Fails to Protect Americans from Fake News

167

Twitter Marketing Training from PR Firm Leader Sarah Evans

168

Social Media Crisis Management at the Virginia Tech Massacre

169

Online Newsrooms with Toyota’s Internal Communications Head Scott Deyager

170

SEO Consulting Secrets from Google’s Danny Sullivan

171

PR Pitching Tips for Wired Magazine from Editor Frank Rose

172

Content Marketing via Video On-Demand with Dina Kaplan

173

Social Media Management with CC Chapman

174

Political Public Relations at the DNC with Jason Rosenberg

175

Advice to PR Job Seekers from Don Spetner at Korn Ferry

176

Strategies and Tools for Corporate Blogging with John Cass Marketing

177

Kevin Roderick of the LA Times on Newspapers in Transition

178

Sunday Styles PR Pitching Tips with New York Times Reporter Allen Salkin

179

Email Marketing Secrets with Daily Candy Editor Dany Levy

180

Market Research Explains Why We Trust Strangers Online

181

Digital Marketing Mash Up Podcast with Christopher Penn and John Wall

182

Digital Marketing Training Courses at Media Bistro

183

PR Agency Hiring Best Practices with Jon Greer

184

Free Media Training for Corporate Spokespeople

185

Tech Startup Marketing with Loic LeMeur

186

Public Relations Crisis Communications Workflows with Gerald Baron

187

Edelman EVP, Media Insights and Strategy Steve Rubel on the State of News Media Relations

188

Social Media Management Best Practices with Mike Manuel

189

Elevating Professional Development: Insights from PRSA CEO Michael Cherenson

190

Telecomm Public Relations: Exclusive Interview with Eric Rabe, Chief of Media Relations at Verizon

191

Public Relations Leader Michael McDougall at Bausch & Lomb on Digital PR Strategy

192

How Press Release Newswires Work with Kye Strance

193

MSL Group PR Firm CEO Mark Hass on Public Relations and Social Media Marketing in the Boardroom

194

Mumbai Terrorist Attacks: Social Media Monitoring with Matthew Ingram

195

Social Media Management with Blogger Jason Falls

196

Word of Mouth Marketing with New York Times Director Jeffrey Graham

197

How to Pitch the Los Angeles Times Editorial Board with Jon Healey

198

Sports PR with NFL Detroit Lions Spokesman Tim Pendell

199

FEMA Director Behind Fake Press Conference Apologizes

200

End of Classified Ads with Craigslist.org Founder Craig Newmark

201

Restoring America’s Relationships with the World

202

Ruder Finn Chief Emmanuel Tchividjian on Social Media in Public Relations Ethics

203

Sending Press Releases Out with PR Newswire Chief David Armon

204

How to Pitch Entertainment News Veteran John Horn

205

Pitching Trade News to PR Week

206

How to Book Guests on NPR’s “All Things Considered” with Carol Klinger

207

SEO Russell Wright Teaches Keyword Theming

208

Pitching Stories to PR Tactics & Strategist Editor-in-Chief John Elsasser

209

New York Times Media Business Columnist David Carr on the Rise of Social Media

210

PR Agency Management Deep Dive with PRSA Fellow Ira Yellen

211

Basics of Pitching Company News with Veteran Journalist Spencer Ante

212

Pitching Stories to Opinion Page Journalists

213

Social Media Public Relations Training in Singapore

214

Managing Public Relations at Coca-Cola with Ray Crockett

215

Forrester Analyst and Groundswell Co-author Josh Bernoff

216

Managing Public Relations at Cisco with Maureen Kasper

217

Pitching Company News to Business Journalists with Jon Fine

218

Debunking the Wisdom of the Crowds Myth with Slate Reporter Chris Wilson

219

Marketing through Podcasts with Disneyland VP Duncan Wardle

220

SEO Training Deep Dive with Lee Odden

221

Are Facebook Friendships Real?

222

PRSA Chairman Jeff Julin Shares His Vision for His Term

223

Globalization and PR with CIPR Director Colin Farrington

224

Integrating Social Media into Public Relations Campaigns with Josh Hallett

225

Waggener Edstrom PR Agency Leader Marianne Allison on Managing Microsoft’s Public Relations

226

Building a Global PR Firm with Weber Shandwick Founder Larry Weber

227

The Digital Transformation of the World Bank with Edith Wilson

228

Public Affairs in the White House with Public Relations Director Karen Hughes

229

Social Media Monitoring with PR Consultant Kami Huyse

230

Public Relations Impact of Social Media Ethics with Dov Seidman

231

Writing Effective Press Releases with Business Reporter Joseph Weber

232

Digital Marketing Advice to PR Firms from Forbes CEO James Spanfeller

233

Covering the Media Business with New York Times Columnist David Carr

234

Understanding B2B Online Influencers with Paul Gillin

235

Digital Marketing Transformation with HBR Editor Jimmy Guterman

236

How Public Relations Firms and Digital Marketing Agencies are Adapting to Digital with Dave Friedman

237

Social Media Ethics with Stowe Boyd

238

Disclosing the Tribune Acquisition with David Greising

239

Reputation Management via Social Media at the World Economic Forum with Matthias Lufkens

240

Reputation Management at Cisco with Jeanette Gibson

241

Social Media Marketing Masters Panel [Part 2]

242

Social Media Marketing Masters Panel [Part 1]

243

Legendary Entertainment PR Man Warren Cowan Shares Public Relations Stories

244

Awards PR Campaigns with Hollywood Reporter Editor Anne Thompson

245

Award Season Public Relations Strategy with Daily Variety Editor Steven Gaydos

246

Academy Awards PR Campaigns with Deadline Hollywood Columnist Nikki Finke

247

How to Pitch Story Ideas Billboard Magazine with Antony Bruno

248

Entertainment PR Legend Julian Myers on Repping Marilyn Monroe

249

Using a Digital Marketing Agency to Promote a Podcast

250

Pioneering a Digital Music Chart for Billboard Magazine

251

Film Preservation, Digital Imaging, and Wearable Tech Insights with HP VP Howard Taub

252

Disruption of News Media Business with Digiday Editor Brian Morrissey

253

Inside the Early Digital Hip Hop Years with Quincy Jones III

254

Inside the Ad Tech Revolution with Omnicom Digital CEO Jonathan Nelson

255

Influencer Marketing in Public Relations with Emily Riley

256

Video Game Public Relations Primer with Dean Takahashi of Venture Beat

257

Podcast Audience Measurement and Valuation with Ron Bloom

258

Podcast Marketing Strategy with Nielsen Analyst Larry Gerbrandt

259

Podcast Marketing Metrics with David Sifry

260

Digital Media Analytics at the Audit Bureau of Circulations

261

Podcast Advertising and Measurement with Michael Dunn

262

Podcast Marketing with Pete Blackshaw at Nielsen

263

Podcast Marketing Deep Dive with Gregory Galant

264

Podcast Marketing with Google Ventures Partner Rick Klau

265

PR Pitching Tips for Los Angeles Times Columnist Joel Stein

266

PR Pitching Tips for Technology Writer Steve Lohr at The New York Times

267

Promoting Podcasters in Los Angeles with LA Podcasters

268

PR Pitching Tips with Reuters News Editor Martin Howell

269

Inside Financial Services PR with Alan Elias of Washington Mutual

270

Automotive Public Relations at Mitsubishi Motors

271

Crisis Management at the Red Cross during Hurricane Katrina

272

Public Relations Agency Management with Tony Sapienza

273

PR Pitching Tips for the Wall Street Journal with Editor Matt Murray

274

Telecomm Public Relations Expert Eric Rabe of Verizon Shares Strategic Communications Roadmap

275

Media Training Tips from Senior Public Relations Counselor Jim Cameron

276

Fashion PR Pitching Tips with Glamour Magazine with Editor Wendy Naugle

277

Sports Public Relations at the National Hockey League with Bernadette Mansur

278

PR Pitching Tips for Broadcast News with CNN Anchor Ali Velshi

279

Public Relations Master Class with Peter Himler

280

Golin Harris Founder Al Golin on Public Relations Management Best Practices

281

Burson-Marsteller Founder Harold Burson on Importance of PR Consulting Experience

282

Pitching Hard News with CNN Anchor Renay San Miguel

283

User Experience is the New PR with Jakob Nielsen

284

Digital PR Keynote for the PRSA Independant Practitioners Group

285

How to Pitch the Washington Post Editor Chet Rhodes

286

Public Relations Campaign Analysis with Katie Paine

287

Media Relations and User Generated Content with J.D. Lasica

288

Startups Guide to PR with Francios Gossieaux

289

Media Relations in the Network Age with Dan Gillmor

290

Public Relations Podcasters Panel

291

Best Company Blogs with Robert Scoble and Shel Israel

292

Social Media Management with Phil Gomes and Steve Rubel

293

Club Promoter Ivan Kane Explains What Makes Cool

294

Pioneering Online Public Relations with Elizabeth Albrycht

295

Blogger BL Ochman on Blogging for Public Relations

296

Up Close with New Yorker Magazine Columnist Ken Auletta

297

Media Relations Tips from Consumer Electronics Reporter Walt Mossberg

298

Up Close with Open Source Evangelist with Doc Searls

299

State of Public Relations Panel

300

Up Close with Joe Hayashi of Yahoo! Podcasts