All Episodes

260: What do parents take away?

259: Trends in school experience – Interview with Dr David Willows and Suzette Parlevliet

258: Short-termism weakens trust

257: Turning strategy into action – Interview with Chris Post

256: Trust through repeated proof

255: Deep Dive – Interview with Ros Curtis AM

254: The Head as Asker In Chief – Interview with Alan Jones

253: Visible difference, meaningful value – Part 2

252: Replacing assumptions with clarity – Interview with Tim Watson

251: Visible difference, meaningful value – Part 1

250: School choice: what's changed, what's next – Interview with Graham Catt

249: Strategy drives story. Meaning before message.

248: Reputation risk management with your board – Interview with Tracey Cain

247: Experience beats message

246: Deep Dive – Interview with Shane Hogan

245: The new parent mindset reshaping school choice – Interview with David Woodgate

244: Can a school create external confidence before it has internal coherence?

243: Enrolment pressure and the new parent priorities – Interview with Chris Lang

242: Is your brand yours to reshape or yours to steward?

241: Are you leading or just explaining?

240: School fees, affordability and enrolments – Interview with Jack Stevens

239: Is your brand a strategy or a symptom?

238: Is your mission decorative or directional? – Part 2

237: Deep Dive - Interview with Dr Mark Merry

236: Is your mission decorative or directional? – Part 1

235: Why should I choose your school? - Interview with Brendan Schneider

234: First principles

233: Closing the gap between insight and action – Part 2

232: Closing the gap between insight and action – Part 1

231: The enrolment journey – Interview with Anthony McCausland

230: How Heads build marketing maturity

229: Attracting staff – Interview with Sue Ellson

228: The Head's guide to managing message drift

227: This episode is not about AI – Interview with Bart Caylor

226: Relentless and remorseless

225: Practical strategy gains through AI

224: How to hire a marketer

223: The art of qualitative conversations – Interview with Jill Goodman

222: Consistency vs creativity – Part 3

221: Innovation in School Marketing and AI – Interview with Dr Adrian Camm

220: Consistency vs creativity – Part 2

219: WhatsApp Warriors – Interview with Phillip Heath

218: Consistency vs creativity – Part 1

217: AI avatars to augment your communication and training – Interview with Nick Jensen

216: The funnel is broken

215: Build your lighthouse

214: When your why is different – Interview with Brian Harris

213: Be a lighthouse, not a lifeboat

212: How demographics will shape your school - Interview with John Black

211: Escape the campaign trap

210: Pulling in the same direction - Interview with Mike Connor - Part 2

209: Why campaign thinking fails schools

208: Pulling in the same direction – Interview with Mike Connor - Part 1

207: The truth about parent focus groups

206: Saying more with less

205: Rebrand for the right reasons

204: Rebrand or rethink? Fixing the real problem

203: Beyond the waitlist – The case for continuous marketing

202: The power of flaws: Turning brand weaknesses into assets

201: School Choice Counts – interview with Graham Catt

200: What 200 episodes have taught us about Heads as leaders in school marketing

199: Why Heads must own marketing

198: How AI can help school Heads with strategy – interview with Graham Kenny

197: Don't be the best. Be their favourite.

196: How communication drives thriving school communities – Interview with Ashley Fell

195: Reimagine the school business model – interview with Peter Baron

194: From challenge to clarity: Enrolment insights

193: Keep your brand promise

192: Discovering your differentiators – Interview with Clayton Johnston

191: Lights, camera, enrolments! – Introducing imageseven's new video service

190: Communicating change: a framework

189: Leading change in school marketing

188: No budget required

187: The future is fractional

186: Limit the logical

185: Boosting productivity and growth – AI in your school marketing

184: Strategy – How will you win? – interview with Tom Olverson

183: School marketing starts on the inside

182: Email newsletters – interview with Dan Oshinsky

181: Your second chance at a first impression

180: Substantiating teacher quality - interview with Matt Pfeiffer

179: Global lessons from the 2024 IBSC Annual Conference

178: AI 101 for school Heads

177: Marketing buzzwords you should know – Part 2

176: Truth and Tradition: Writing Authentic School Histories – interview with David Hastie

175: The marketing buzzwords you should know – Part 1

174: Strategy with the customer in mind – interview with Tom Olverson

173: Branding is expecting. Marketing is parenting

172: Unlocking your school's value

171: Why video documentaries work for schools – interview with Ryan Koral

170: How good is your email newsletter?

169: Are you distinct or distinctive?

168: The power of print magazines

167: How to pivot your school from mission, to brand, to growth – part 4

166: When to say what to whom

165: How to pivot your school from mission to brand to growth – part 3

164: Navigating issue management – a guide for school Heads

163: How to pivot your school from mission, to brand, to growth – part 2

162: Preparing for a deepfake crisis

161: How to pivot your school from mission to brand to growth – part 1