Tactical & Practical cover art

All Episodes

Tactical & Practical — 101 episodes

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Title
1

6 Steps To Fix Your Meta Ad Performance, with Cody Wittick

2

Gifting Messaging Without The Discount

3

Linear TV Outpaces Meta At Better ROAS

4

To Iterate? Or Not To Iterate?

5

Fashion Meets Marketing

6

Country Music Meets Creative Strategy

7

Bottom's Up Copywriting (I want to write copy for you)

8

Media buying can be deadly (Connor MacDonald from Ridge speaks)

9

Why Split Testing Doesn't Work For Some Of You

10

The Difference Between $50mm/yr and $10mm/yr

11

How I Build Marketing Teams

12

AI: The Good, The Bad, And The Ugly Side Of Artificial Intelligence

13

Performance Marketers vs Brand Builders (Not What You Think)

14

Don't Launch That New Channel... Until You Try This

15

You're Under Utilizing Your Post Purchase Survey

16

Influencer? I barely know her

17

How to Market To Happy & Sad Customers

18

$75k from one campaign? In this economy?

19

Doubling Ad Spend While Increasing aMER

20

Addition by Extraction: w/ Kyle Yeoman From Groove

21

Keys To Scaling Past $10mm/year

22

Starting a Brand From Zero

23

Don't Build A Brand, Develop Personality

24

Give Rich Customers A Chance

25

Discounts Are Like Binge Drinking

26

How Connor MacDonald Plans For Next Year

27

The Best Ad I Saw All October

28

Lazy marketers are better than wasteful ones

E
29

2 UNDEFEATED Advertising Tactics

30

7 Metrics To Measure FUNNEL FILLING Effectiveness

31

Trickle Down Tactics

32

I Quit My Job (3 biggest lessons learned)

33

Practical Price Anchors

34

PRO Checklist: Countdown To Black Friday

35

How Marketing Should Influence Product Development

36

Countdown To Black Friday: INFLUENCERS

37

How To Create New Acquisition Offers

38

Concussed Copywriting (LIVE FROM NYC)

E
39

Feeling Ignored? 3 Steps to Make Leadership LISTEN

40

Nate Answers Your DMs

41

My 10 Word Marketing Strategy

42

5 Reasons Why I Don't Use Cost Caps

43

Should You Charge Customers For Shipping?

44

Skoal, Chevy, and Browning

45

Market To The Individual, Not The Averages

46

Where Should You Send Your Ad Traffic?

47

5 Ways To Craft Profitable Acquisition OFFERS

48

Messaging MATTERS

49

Your Ad Account Is NOT a Reliable Testing Ground, Your Website Is

50

A Deep Dive On Price Testing

51

Intro To Split Testing Like a PRO

52

Who You Should (& SHOULD NOT) Listen To

53

Nate ROASTS Cold DMs

E
54

ROAS Doesn't Matter, AOV Does

55

Lessons From Lynchburg (At The Jack Daniel's Distillery)

56

I'm Upset

57

PROFIT MORE: Our Bundles Are RIPPING

58

Overcome Tariffs By Price Testing

59

The BILLION Dollar Headline Format

60

Clear Your Funnel, Empty Your Warehouse, Fill Your Bank Account

61

Don't JUST Listen To Your Customers, Watch Their Actions

62

Be a Top 10% Marketer

63

Easy 7-Minute Tactic To Increase FB Ad Performance

64

How & Why We Run Creator Whitelisted Ads On Meta

65

Writing The "Century Watch" Headline (20% increase in CVR)

66

Badvertising: Our Biggest Mistakes In Ads w/ Sarah Levinger

67

Unscripted Ranting: NOT ALL PRODUCTS DESERVE AD SPEND

68

Steal These Campaign Ideas

69

What's Currently Crushing For Portland Leather Goods w/ MacCoy Merkley

70

Transitioning From Individual Contributor to Manager

71

How To Communicate Marketing Performance To CEOs & Founders

72

Currently Crushing: Wins From January 2025

73

How To Extract MORE REVENUE From Your Email List - w/ Jimmy Kim

74

Don't Confuse Symptoms For A Diagnosis (low ROAS isn't the problem)

75

The 3 Pillars of Our CRO Strategy

76

My 10 Biz-Related New Year's Resolutions (Recorded LIVE)

77

How To Understand Your True Value Props with Sarah Levinger

78

How To Diversify Into New Product Categories with Sean Frank

79

Currently Crushing: Our MYSTERY Watch Promo

80

You cannot serve two METRICS: How to Align Finance & Marketing

81

How To Align Marketing & Ops To Maximize Profits

82

How To Start & Advance Your Career In Ecom: With Connor MacDonald, Connor Rolain, and MacCoy Merkley

83

BONUS EPISODE: What's Currently Crushing For Me In November of 2024

84

We Doubled Our AOV (With Ryan Beltran, Co-Founder of Original Grain)

85

SMS Tactics That Print Money with Alex Beller

86

How I Run FB Ads: Increase ROAS While Spending 150% More YoY

87

Do you know WHY you run ads?

88

How To Write Copy With Connor MacDonald (Ridge CMO) & ChatGPT

89

A Step By Step Guide To Product Launches

90

A Dire Warning About Q4

91

REAL ROAS (Not sponsored by an attribution SaaS)

92

AJ Vaynerchuk Teaches Me About Athlete Endorsement Deals

93

3 E-mail Campaigns That PRINT MONEY

94

An Unscripted Rant: Marketing in Times of "Crisis"

95

Math That Makes Sense (& Dollars): Understanding The Economics Of E-commerce

96

How To Decrease Your CAC Without Sacrificing AOV or LTV

97

Defeat Rising CAC By Increasing AOV & LTV

98

How To Make Money By Giving Stuff Away

99

Finding Price-Market-Fit (in this economy)

100

How we partnered with Jack Daniel's, Bob Marley, and more

101

Profitable Influencer Marketing in 2024