All Episodes
Tactical & Practical — 101 episodes
6 Steps To Fix Your Meta Ad Performance, with Cody Wittick
Gifting Messaging Without The Discount
Linear TV Outpaces Meta At Better ROAS
To Iterate? Or Not To Iterate?
Fashion Meets Marketing
Country Music Meets Creative Strategy
Bottom's Up Copywriting (I want to write copy for you)
Media buying can be deadly (Connor MacDonald from Ridge speaks)
Why Split Testing Doesn't Work For Some Of You
The Difference Between $50mm/yr and $10mm/yr
How I Build Marketing Teams
AI: The Good, The Bad, And The Ugly Side Of Artificial Intelligence
Performance Marketers vs Brand Builders (Not What You Think)
Don't Launch That New Channel... Until You Try This
You're Under Utilizing Your Post Purchase Survey
Influencer? I barely know her
How to Market To Happy & Sad Customers
$75k from one campaign? In this economy?
Doubling Ad Spend While Increasing aMER
Addition by Extraction: w/ Kyle Yeoman From Groove
Keys To Scaling Past $10mm/year
Starting a Brand From Zero
Don't Build A Brand, Develop Personality
Give Rich Customers A Chance
Discounts Are Like Binge Drinking
How Connor MacDonald Plans For Next Year
The Best Ad I Saw All October
Lazy marketers are better than wasteful ones
E2 UNDEFEATED Advertising Tactics
7 Metrics To Measure FUNNEL FILLING Effectiveness
Trickle Down Tactics
I Quit My Job (3 biggest lessons learned)
Practical Price Anchors
PRO Checklist: Countdown To Black Friday
How Marketing Should Influence Product Development
Countdown To Black Friday: INFLUENCERS
How To Create New Acquisition Offers
Concussed Copywriting (LIVE FROM NYC)
EFeeling Ignored? 3 Steps to Make Leadership LISTEN
Nate Answers Your DMs
My 10 Word Marketing Strategy
5 Reasons Why I Don't Use Cost Caps
Should You Charge Customers For Shipping?
Skoal, Chevy, and Browning
Market To The Individual, Not The Averages
Where Should You Send Your Ad Traffic?
5 Ways To Craft Profitable Acquisition OFFERS
Messaging MATTERS
Your Ad Account Is NOT a Reliable Testing Ground, Your Website Is
A Deep Dive On Price Testing
Intro To Split Testing Like a PRO
Who You Should (& SHOULD NOT) Listen To
Nate ROASTS Cold DMs
EROAS Doesn't Matter, AOV Does
Lessons From Lynchburg (At The Jack Daniel's Distillery)
I'm Upset
PROFIT MORE: Our Bundles Are RIPPING
Overcome Tariffs By Price Testing
The BILLION Dollar Headline Format
Clear Your Funnel, Empty Your Warehouse, Fill Your Bank Account
Don't JUST Listen To Your Customers, Watch Their Actions
Be a Top 10% Marketer
Easy 7-Minute Tactic To Increase FB Ad Performance
How & Why We Run Creator Whitelisted Ads On Meta
Writing The "Century Watch" Headline (20% increase in CVR)
Badvertising: Our Biggest Mistakes In Ads w/ Sarah Levinger
Unscripted Ranting: NOT ALL PRODUCTS DESERVE AD SPEND
Steal These Campaign Ideas
What's Currently Crushing For Portland Leather Goods w/ MacCoy Merkley
Transitioning From Individual Contributor to Manager
How To Communicate Marketing Performance To CEOs & Founders
Currently Crushing: Wins From January 2025
How To Extract MORE REVENUE From Your Email List - w/ Jimmy Kim
Don't Confuse Symptoms For A Diagnosis (low ROAS isn't the problem)
The 3 Pillars of Our CRO Strategy
My 10 Biz-Related New Year's Resolutions (Recorded LIVE)
How To Understand Your True Value Props with Sarah Levinger
How To Diversify Into New Product Categories with Sean Frank
Currently Crushing: Our MYSTERY Watch Promo
You cannot serve two METRICS: How to Align Finance & Marketing
How To Align Marketing & Ops To Maximize Profits
How To Start & Advance Your Career In Ecom: With Connor MacDonald, Connor Rolain, and MacCoy Merkley
BONUS EPISODE: What's Currently Crushing For Me In November of 2024
We Doubled Our AOV (With Ryan Beltran, Co-Founder of Original Grain)
SMS Tactics That Print Money with Alex Beller
How I Run FB Ads: Increase ROAS While Spending 150% More YoY
Do you know WHY you run ads?
How To Write Copy With Connor MacDonald (Ridge CMO) & ChatGPT
A Step By Step Guide To Product Launches
A Dire Warning About Q4
REAL ROAS (Not sponsored by an attribution SaaS)
AJ Vaynerchuk Teaches Me About Athlete Endorsement Deals
3 E-mail Campaigns That PRINT MONEY
An Unscripted Rant: Marketing in Times of "Crisis"
Math That Makes Sense (& Dollars): Understanding The Economics Of E-commerce
How To Decrease Your CAC Without Sacrificing AOV or LTV
Defeat Rising CAC By Increasing AOV & LTV
How To Make Money By Giving Stuff Away
Finding Price-Market-Fit (in this economy)
How we partnered with Jack Daniel's, Bob Marley, and more
Profitable Influencer Marketing in 2024