All Episodes
The Billboard Mastery Podcast — 151 episodes
Beware The Bankruptcy Ad Blitz
All About Access
All About Roof Mounts
Lessons Learned From Digging Holes
The Key To A Good Ground Lease Is What Happens
All About All-Night Lighting
How To Operate With Maximum Efficiency
All About Tiny Signs
What To Do When New Billboard Construction Is Banned
Playing With Numbers
All About Offsets
The Implications Of The Sale Of Clear Channel
The Dangers Of Guessing
Things You Should Never Try To Do Yourself
Tough Negotiators
How To Remove Obstructions
The Dangers Of Talking Too Much
Why Signs Are As Close To "Mailbox Money" As You'll Ever Find
The Good And Bad Of "Cigar-Butt" Signs
The Importance Of Staying The Course
How To Ask For A Bank Loan
Things Business Books Won’t Teach You
The Billboard Owner's Lifestyle
The Laws Of Negotiation
Tricks To Stay Out Of Harm's Way
Why I Drop A Dime Down Every Hole
When To Be Loose – And When To Be Tight – In Documents
What You Want To See In A Location
Where The Industry Went Wrong
All About Three-Dimensional Ads
All About Bartering
Lessons Learned On Lights
Steel Vs. Wood
Why I Love Recessions
Recession-Resistant Advertisers
Don’t Get Complacent
Surviving Banking Reversals
How To Get A Wallscape
The Science Of Color
It’s Too Big To Guess
The Potential In Exurban And Supercommuter Markets
Has The Tide Turned?
How Honesty Is A Strong Negotiating Tool
Tips On How To Set Property Owner Compensation
Strategies To Own The Land Under Your Sign
Thoughts On "Founder Mode"
Two Important Ways To Protect Your Ground Lease
Your Best-odds Advertiser List
What Would “Chainsaw Al” Say?
What Happens When A Property Owner Says No
How Advertisers Have Changed Yet Remained The Same
Methods To Weather The Storm
Why All Good Leases Have No Official End Date
Out-of-home Is More Than Just Highway Signs
All About Typestyles
Revisiting Combo Signs
How To Be Inclusive In Negotiating With The Property Owner
The Science Of Fixing Obstructions
Making Billboards Blend In With Their Environment
Why Signs Aren’t On Roofs Anymore
How Small Is Too Small?
How To Improve Your Expression Of Numbers
All About Saving Gas
Forging The Correct Advertising Lease Length
All About Renting Non-lighted Signs
The Joy Of Cigar Butts
How To Find A Wooden Sign Contractor
The Whole Industry In One Simple Formula
How To Rent Any Billboard In Five Easy Steps
Motivating The Landowner Who Thinks Money Doesn’t Matter
Think Like Elvis
Nobody Ever Went Broke Taking A Profit
Keeping A Leash On Your Attorney
Understanding CPM
What To Do When An Advertiser Won’t Pay You
Helping Advertisers Get Creative
How The Death Of Radio Will Help Billboard Investments Immensely
The Beauty Of Being Federally Regulated – And Hated
Fixed Vs. Percentage Ground Rent
Taking Action Responsibly
The Best Deals I Ever Did
Signs And Storms
The Risk/Reward Matrix
Everything Old Is New Again
Harnessing Your Audie Murphy Moment
Tips On Drawing Exhibits
The Dangers of Timing Out
Why I Drop A Dime Down Every Foundation Hole
Extreme Risk
Reducing The Size of A Sign
Dealing with Obstructions
Don’t Let Anyone Tell You “It’s Not Enough Money”
The Art Of Pre-Leasing Signs
What Happens At The End Of The Lease?
What Should Be Your Sign’s Corporate Uniform?
When There Are No Poles At All
Making Money The Walmart Way
When A Landowner Goes Bankrupt
All About Length of Lease
Taking The Terror Out of Drilling Holes
Filling A Need
A Primer on Recording Leases
Billboard Lease Trivia - Part 2
Billboard Lease Trivia - Part I
Understanding Risk
My Favorite Ways To Rent A Billboard
Nightly Planning Yields Big Results
Don’t Forget Access
Don’t Let Anyone Stand In Your Way
Carving An Old-Fashioned Niche In A Technology World
Closing Deals
Making Money Simply Through A Better Use Of Space
Things To Watch Out For With Old Signs
Notes On Preparing For High Winds
Bootstrap Borrowing
Tips On Longevity
Don’t Be Afraid To Be Different
Opportunity All Around And Nobody Notices
The Timeless Power of Old-Fashioned Co-op Programs
Why Strong Things Grow Slowly
How Low Can You Go?
The Right – And Wrong – Way To Collect Sign Rent
Reinforcement After The Sale
What To Do When Everybody Wants Your Sign
Working From The Outside In
Is There A Better Use of Your Time?
The Exact Moment I Got Serious About My Future
Harnessing The Power of Rural Roads
Noticing Poles
Albert Einstein Was Right
Should You Ask For Forgiveness Or Permission?
Rules of Thumb When Buying An Existing Sign
Why Digital Is Not The Answer
Finding The Capital To Build Or Buy Billboards
Permits, Permits, Permits
Tips On Sign Construction Materials
The Beauty of Not Providing Content
Anything Is Possible With Scale
When An Advertisement Becomes A Liability
Natural Advertisers
Ground Leases
Understanding Visibility
Drilling And Hitting Things That Are Not Oil (But Sometimes Are)
Hiring Yourself and Keeping From Getting Fired
Permanent Easements From A to Z
Looking Big When You’re Small
David And Goliath
Billboard Frankenstein
How Billboard Economics Works
The Billboard Menu
Why Invest In Billboards?