Ok, Here’s The Thing...

We all know that voice. Your inner critic sitting in the corner of your brain waiting to weigh in on each & every thing you’re trying to do. During our last Substack Live, we got into the reality of that inner critic, that all-too-familiar voice that can really mess with your confidence and hold you back. If you’ve ever felt challenged by the noisy critic in your head, this one’s for you. Learn about why the inner critic gets so damn loud, how to recognize its various personas, and most importantly, simple steps to quiet it down. From understanding your nervous system’s reactions to proving your inner critic wrong, this chat is packed with insights & advice to help creative entrepreneur women push past their doubts, move toward their dream goals & tell that inner critic to shut up. Here is this week’s Substack post and check out all the October goodness!October Workshop: Using Your Voice In Your Content - Wed, October 22ndClick here for info & to grab your set!And coming next month:The 5 Day Content Confidence Challenge - Monday, Nov 3 - Friday, Nov 7Wait, you’re not Inside The Haven with me?! Get on in here! Timestamps:00:38 Understanding the Inner Critic01:23 The Impact of the Inner Critic on Women01:42 Steps to Silence the Inner Critic02:30 Recognizing the Inner Critic’s Voice03:53 The Nervous System’s Role05:15 Personal Experiences and Insights07:16 Confronting the Inner Critic09:28 Step-by-Step Guide to Silence the Inner Critic11:56 Identifying the Inner Critic’s Motivations16:21 Proving the Inner Critic Wrong19:28 Final Thoughts and Encouragement22:04 Conclusion and Upcoming Events This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Here’s the thing about content creation: there is no magic formula but there are ways to make sure that what you’re putting out for whatever reason - business, personal, for the aliens - is categorically good.This week on our Substack Live, we got a bit deeper into what makes content truly good and why it’s a non-negosh for those of us building & running businesses & brands online. We talk about the four elements of quality content: clarity and relevance, authenticity, creating connections, and having a clear purpose. Whether you’re just starting out in content creation or looking to refresh & refocus your overall content strategy, this episode is all about things you can do right now to help you connect with your ideal audience. Click here for this week’s Sustack post: What Even Is Good Content?Come hang out on Substack: Inside The HavenAll my stuff is here: Links & Good Stuff This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

I’m not a pumpkin spice Fall girl. I’m a let’s-get-quiet-and-reconnect-with-our-magic Fall girl. So in this house, Fall is when we reset, reconnect and find a bit of forward motion clarity. And this year, coming off a summer of ‘I don’t know’, I'm sharing the reset I’ve done the last few years - with some new added clarity steps. The Fall Reset Workbook & Guide combines my love for purging what’s not serving us, refocusing on actual self-care, and the concept of 'tiny experiments' over rigid goal setting. (Members of The Haven, let me know what you think of the guide! It was in your email this week ☺️)Click here to get your instant downloadWhether it's through spiritual resets, energy audits, imaginative play, or physical space cleanups, this reset guide is designed to help you find clarity and move forward in a way that feels truly right for you. Oh also! I’ve included some awesome cozy playlists and EFT tapping resources to keep your nervous system regulated. Let's lean into the energy of the season and reset for ourselves. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

A whole lot of forward motion focused stuff in this one!We chatted all things clarity, forward motion & being ok with the “I don’t know” parts of life.I walked thru the 4 step clarity process I’ve been taking myself through and if you’d like to do it too here’s yesterday’s post that lays it all out. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Inside The Haven is where midlife moms building businesses (and def needing a nap) come to feel seen, supported, and reminded they’re powerful as hell.Part pep talk 💕, part permission slip 👍🏻, part practical magic ✨ & all for you.With this powerful New Moon in Cancer over us today, I decided to do a New Moon Activation Spread with my Goddess Power Oracle deck - one of my absolute faves. I did this spread as a collective reading & would love to know what resonated with you! There we sooo many things that hit home for me here. If you’re curious about this deck, you can check it out here. Thank you to everyone who tuned in! Happy New Moon!🏝️ Hey, wanna come hang out on our island?Inside The Haven is more than a newsletter—it’s a cozy, empowering space for entrepreneurial women figuring it out in business, motherhood, healing, growth & a whole lot more.We don’t do fake, we don’t do hustle.We do the real life s**t that makes or breaks us - and even if we’re breaking, we’re still doing a damn good job.As a paid subscriber on The Grounds, you’ll get access to:→ Weekly content prompts→ Substack Live sessions + replays→ Full archive of posts & resources→ Bi-weekly co-working calls→ Discounts on workshops & masterclasses (those happen in The Clubhouse)→ And a whole lot of soul-aligned, no bs, deeply empowered supportIt’s $15/month & just for you.I’m so glad you’re here! Subscribe below & we’ll catch up soon! xo, Katie This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Today’s Mini-Stack Monday is alllll about The Haven!Did you know that The Haven isn’t just a fabulous, super engaging Substack newsletter?It’s my virtual community for Entrepreneur Moms, and Entrepreneur Moms ONLY.The doors are open now (and for the next 2 weeks) for our next group of fabulous business owning moms! I went Live today to talk about the whats, whys & hows of The Haven…* How community frustration led to community creation* Why I think mom’s deserve a space all their own* What happens inside our community * What’s coming up in May & beyond* Why community - especially for women - is going to be the thing that saves humanity (not to get too dramatic about it 😏)Ready to learn more?Or just jump right in?Click here or on the image below….And thank you to everyone who tuned into my live video! I’ll be going Live again this week (keep an eye on your notifications) to talk more about marketing, mindset & mom life!Join me, won’t you? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

For those of us who have days when we are ready to fling a lit match onto the pile & watch it burn, I hear you, I see you, I am you....But before you light it up, take a quick & dirty pause.Entrepreneurship is a rollercoaster of good, bad, ugly & brilliant. And we all have moments, days or even weeks where we want to give it up & walk away.But do we?I'm sharing my own recent "burn it down" day & how I got to the other side. _____________________________________________Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community?Check out The Haven!The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner.Doors open for our next group of badass business owning mom on April 28th - jump on the waitlist!__________________________________________Are You Ready Summer!?Summer as a business owning mom can be so fun, so memorable, so successful or an insane mixture of it all. OR it can be an overwhelming mess of missed opportunities & guilt. Take the quiz & find out how ready YOU are to make this summer exactly what you want it to be - for you, your kids & your business. Take The Summer Ready Quiz here!__________________________________________🔗 Connect with Katie: Substack - @katiekastnermarketingThreads - @katiekastnermarketingTikTok - @katiekastnermarketingBlog - www.katiekastner.com Leave a review & know that you make a difference!  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Thank you Kristi Keller 🇨🇦, Sarah, and the other almost 3 dozen people who came to hear us yap & think & wonder & challenge & f****n’ LAUGH for an hour!This week’s live with Dre Beltrami was, per usual, so much fun and the convo was SO important. Visibility - getting visible for your business, brand, whatever - is not everyone cup of tea. And for so many it’s more like a cup of anxiety. BUT if getting visible is something you truly what you want to do, no matter the reason, you have to just to do what Melinda Mae did in the Shel Silverstein poem (thank you to the wonderful person who helped me remember the name!). You take one small bite after another until you’ve eaten the whole damn whale. (I can’t find my book, it’s really bugging me, but here’s the poem & illustrations) Melinda Maeby Shel SilversteinHave you heard of tiny Melinda Mae,Who ate a monstrous whale?She thought she could,She said she would,So she started in right at the tail.And everyone said,'You're much too small,'But that didn't bother Melinda at all,She took little bites and she chewed very slow,Just like a little girl should......and eighty-nine years later she ate that whaleBecause she said she would! ! !Getting visible means simply doing the thing that scares you one little bit at a time until it’s not as scary any more. Until you conquered your whale. And now I need someone to tell me I’m not alone in my childhood love of Shel Silverstein! We read Where The Sidewalk Ends every night before bed for years. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

It was true on it's first release in Jan 2024 & it's still true now!Breaking Free from the Overnight Success Myth We dig into the societal (and social media) obsession with overnight success, how it impacts entrepreneurs and shapes our perceptions of success.I also ask 3 pretty big questions to help you determine & redefine success on your own terms.Entreprenuer Moms, get ready to challenge the status quo and find a healthier, more 'You' version of success!00:00 Introduction and Host Welcome00:19 Revisiting a Popular Episode01:00 The Obsession with Overnight Success05:16 Impact of Media on Success Perception10:16 Redefining Success for Yourself12:38 Conclusion and Call to Action__________________________________Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community?Check out The Haven!The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner.Doors open for our next group of badass business owning mom in April - jump on the waitlist!__________________________________________🔗 Connect with Katie: Substack - @katiekastnermarketingThreads - @katiekastnermarketingTikTok - @katiekastnermarketingBlog - www.katiekastner.com Leave a review & know that you make a difference!  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Another too-good-to-leave-in-the-past episode!From April 2024, this was such a great one & dug into the big lessons I've learned as a business owner and what I'd do differently if I started over today.We talk mindset, understanding your audience, and developing passive income streams early on.This is honest truth about the reality of entrepreneurship. 00:00 Introduction and Welcome00:26 Revisiting Popular Episodes01:15 Springtime Reflections02:08 Entrepreneurship Insights04:16 Three Key Lessons for Entrepreneurs12:28 Engaging with the Community14:15 Closing Remarks and Call to Action_____________________________________________Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community?Check out The Haven!The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner.Doors open for our next group of badass business owning mom on April 1st - jump on the waitlist!__________________________________________🔗 Connect with Katie: Substack - @katiekastnermarketingThreads - @katiekastnermarketingTikTok - @katiekastnermarketingBlog - www.katiekastner.com Leave a review & know that you make a difference!  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Grab a cup of something & tuck in.Truth bombs, unlearning ah-ha’s, facing the uncomfortable to find our freedom.My god this was one of the best conversations I’ve ever had - and that’s saying something. Thank you Jenn- jscreative, Kat Nisson, and many others for tuning into my live video with Dre Beltrami! Join Dre & I on March 20th for our next Weird, Wonderful & Human Live! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

When it's so good, we have to hear it again!Join me as I revisit a super popular episode from the past year. We're talking about the often overlooked challenge of loneliness in entrepreneurship.I share my own journey & strategies to combat loneliness. And get into why community and support networks are the answer to almost every loneliness dilemma.Learn about the value of networking groups, finding mentors, and seeking mental health support when needed. This episode is a heartfelt love letter to entrepreneur moms, reminding you that you are not alone in your journey.00:00 Introduction and Podcast Milestone00:26 Re-releasing Best Episodes02:17 The Lonely Hearts Club of Entrepreneurship06:24 Combating Loneliness in Entrepreneurship11:20 Seeking Support and Mentorship13:47 Final Thoughts and Community Invitation____________________Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community?Check out The Haven!The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner.Can't wait to have you inside!__________________________________________🔗 Connect with Katie: Substack - @katiekastnermarketingThreads - @katiekastnermarketingTikTok - @katiekastnermarketingBlog - www.katiekastner.com Leave a review & know that you make a difference!  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Join me for my next live video in the app This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

We've all been there - you get yourself caught in a loop of planning/thinking/wondering/worrying/learning but you can't seem to actually get started on that big thing you want to do. I call it the "thinking about maybe starting" mindset trap and in today's quick & dirty episode, I'm sharing my favorite ways to get the hell out of our own way. Here's the link to the Substack post I mentioned: The 'Thinking About Maybe Starting' Mindset TrapBooks mentioned:The Big Leap - Gay HendricksThe Four Agreements - Don Miguel Ruiz_____________________________________Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community?Check out The Haven!The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner.Can't wait to have you inside!__________________________________________🔗 Connect with Katie: Substack - @katiekastnermarketingThreads - @katiekastnermarketingTikTok - @katiekastnermarketingBlog - www.katiekastner.com Leave a review & know that you make a difference!  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Join me for my next live video in the app This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Join me for my next live video in the app This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Starting, building & running a business as a mom isn't simply "work when the baby sleep" because what if they're simply bad nappers?Join me & fellow Entrepreneur Mom, Amanda Russell, as we chat about what life looks like, how we manage it & what we hope to impact as business owning moms. Amanda Russell is an entrepreneur mom of 3 who lives her life coordinating chaos. As a copywriter and content strategist, she helps business owners find their voices and share their missions.Since she started her business in 2019, she has worked with entrepreneurs, coaches, small businesses, and nonprofits to write compelling copy for websites, sales pages, email sequences, blog content, and social media. She loves working with badass entrepreneurs, small businesses making big impacts, and people with community-centric missions. Connect with Amanda:www.chaoscoordinationllc.comtinyurl.com/chaoscoordinationllcwww.threads.net/@chaoscoordinationllcsubstack.com/@chaoscoordination______________________________________Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community?Check out The Haven!The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner.Can't wait to have you inside!__________________________________________🔗 Connect with Katie: Substack - @katiekastnermarketingThreads - @katiekastnermarketingTikTok - @katiekastnermarketingBlog - www.katiekastner.com Leave a review & know that you make a difference!    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Join me for my next live video in the app This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Sometimes a refresh is just the thing!Marketing In The Margins was good to us but it's time for shift. Welcome to "Ok, Here's The Thing"!A podcast for the Entrepreneur Mom where we talk all about marketing motherhood, and the mess in the middle of it all.I hope you'll stick around & be sure to follow for next week's episode - Keeping Community-Centric In The Age of Individualism with Amanda Russell. Amanda is a copywriter & content strategist and also a member of The Haven, my community for business owning moms. We chat motherhood (the good, bad & messy) and what it means to be building a business in the age of individualism. Talk to you soon! __________________________________________ Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community?Check out The Haven!The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner.Can't wait to have you inside!__________________________________________🔗 Connect with Katie: Substack - @katiekastnermarketingThreads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference!  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Are you ready for a bit of a break from the social media marketing hamster wheel?Does the idea of a way to market your small business without a heavy social media focus sound so great to you?I'm so glad you're here! On the episode of Marketing In The Margins, I'm introducing The Low Social Marketing Method!Click here to get your free starter guide.__________________________________________Mentioned In The Episode:"I Quit TikTok for 8 Weeks & It Changed Everything"__________________________________________ Are you an Entrepreneur Mom ready for some business/marketing/YOU focused community?Check out The Haven!The Haven is a safe, supportive and empowering space for women to find community, learn business skills and put a focus on what it means to be a woman, mom and business owner.Can't wait to have you inside!__________________________________________🔗 Connect with Katie: Substack - @katiekastnermarketingThreads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference!  👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Imagine having actual plans, systems & a framework for some of the most important & precious pieces of your life. That's exactly what today's guest does!Michelle Martinez is a Life Systems Strategist and the CEO & Founder of MM Virtual Resources and she empowers busy moms and chronic illness girlies to successfully navigate life’s beautiful bitchiness with a focus on actionable, personalized solutions that make it easier to create their version of a balanced, thriving life.Michelle provides compassionate, relatable support to help her clients reclaim their time, energy, and well-being through personalized life systems & strategies.Take Michelle's free assessment: Which Life System Fits Me This Season?Connect with Michelle:Blog: https://www.mmvirtualresources.com/blogTikTok: https://www.tiktok.com/@lifesystems_michelleThreads: https://www.threads.com/@lifesystems_michelleInstagram: https://www.instagram.com/lifesystems_michelleMicro-podcast: https://www.swellcast.com/lifesystems_mm______________________________________________________________Hey fellow Entrepreneur Mom! Have you been curious about The Haven but not quite ready to commit?Sign up before Jan 31, 2025 & jump into a FREE 2 week trial inside our community!Hang out, get on some calls, dig through the resources & see if The Haven is a good spot for you :)Click here to grab your free 2 weeks!______________________________________________________________🔗 Connect with Katie: Substack - @katiekastnermarketingThreads - @katiekastnermarketing TikTok - @katiekastnermarketing Blog - www.katiekastner.com Leave a review & know that you make a difference!   👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur. And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

We are addicting to "doing". But what happens when the constant doing takes us out at the knees?In today's Quick & Dirty minisode, we're talking about one of my life & business non negotiables - Slug Days. Is taking the breaks you body is asking for the key to your success? It just might be.  🔗 Connect with Katie:Threads - @katiekastnermarketingTikTok - @katiekastnermarketingBlog - www.katiekastner.comJoin me over on Substack for the real meaty marketing & mom stuff! Leave a review & know that you make a difference!👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

What if we eased into the new year refreshed, focused & cared for instead of "hitting the ground running" January 1st?Because I don't know about you but just the idea of that is exhausting!In this episode of Marketing In The Margins, I'm breaking down the concept of 'Low and Slow January,' a mindful and restorative approach to starting the new year without the pressure of hustle culture.Learn how to set realistic business and personal goals, manage your energy, and create quality content that moves the needle forward.Download the free Low and Slow January planning guide, and join the 'The Haven' community for daily tips and support throughout January! We're taking the hustle out of our business culture in 2025!Grab your Low & Slow January Planning Guide here! __________________________________________________________🎉 The Haven - Our Community For Entrepreneur Moms - is ready for you! Click here to learn more or join us inside!__________________________________________________________🔗 Connect with Katie:Threads - @katiekastnermarketingTikTok - @katiekastnermarketingBlog - www.katiekastner.comSubstack - @katiekastnermarketingLeave a review & know that you make a difference!👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Let's talk about our capacity during the holiday season in this inaugural 'Quick and Dirty' minisode of Marketing in the Margins! (Quick & Dirtys are going to be bite-sized chats focused on high value and quick inspo for Entrepreneur Moms)Knowing your personal capacity & bandwidth is so important for us business owning moms and during the chaos that is the holiday, it's downright crucial.I'm going to touch on the challenges of balancing business duties with increased holiday responsibilities and the absolute need for honest self-assessment.And how would a Low & Slow January sound to you?! I'm offering tips for planning ahead and maintaining a healthy work-life balance without the hustle culture emphasis that usually rules the new year.Links from this episode:Come check out The Haven - Our Community For Entrepreneur MomsLow & Slow January Planning GuideJoin me over on Substack for the real meaty marketing & mom stuff!  🔗 Connect with Katie:Threads - @katiekastnermarketingTikTok - @katiekastnermarketingBlog - www.katiekastner.comLeave a review & know that you make a difference!👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

How many times have you wanted to do something, start something or try something but you're first response was, "but I don't have the time"?If you're like me & millions of other women, it's too may to count. On today's episode we're talking with Audrey Rose, Women's Personal Development Coach & Community Builder, about all the ways women turn over their lives to the 'shoulds' and 'want to's' and why it's leaving us feeling uninspired, unmotivated & second guessing everything.This conversation is needed & necessary for all women.Meet Our Guest:Audrey Rose is the founder of Hello Audrey Rose, a movement helping women break free from people-pleasing, self-doubt, and the pressure to live up to society’s expectations. She empowers women to reconnect with who they are at their core and create a life that feels true and fulfilling.After battling depression and feeling trapped by societal “shoulds,” Audrey transformed her life and now combines her journey with extensive training in healing practices to guide others. As a published author, retreat leader, and host of the top 1.5% global podcast Ready to Rise, she offers safe spaces for growth, connection, and transformation. Through her RISE Sisterhood community, Audrey brings women together with expert workshops, empowering support, and meaningful bonds, inspiring them to embrace their true selves and build lives they’re obsessed with.DM the word "challenge" to Audrey on IG @helloaudreyrose for a FREE 6-Day Self-Love Challenge.Connect With Audrey:Audrey on InstagramReady To Rise PodcastRISE Sisterhood__________________________________________________________🎉 The Haven - Our Community For Entrepreneur Moms - Is Open!! Click here to learn more or join us inside!__________________________________________________________🔗 Connect with Katie:Threads - @katiekastnermarketingTikTok - @katiekastnermarketingBlog - www.katiekastner.comLeave a review & know that you make a difference!👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

One thing we know as entrepreneurs, tech overwhelm is REAL. Especially if you don't quite know where to start, what's right for you or what to let go of. On today's episode, we talk about ALL of that with Systems & Operations Consultant, Lauren Glynn of Lauren Glynn Consulting! Ready for some honest & truly helpful tech advice? We've got it right here!Meet Our Guest:Through her consulting business, Lauren empowers established small business owners to work fewer hours and make more money without chaos and overwhelm. Drawing from her extensive experience with Fortune 500 companies and federal agencies, Lauren provides tailored coaching and done-for-you implementation services to help clients build scalable systems, work fewer hours, increase revenue, and achieve better work-life balance.Lauren's free email mini course for us!Boost Your Profits in 7 Days:Streamline Your Systems for SuccessConnect with Lauren:Lauren on InstagramLauren on ThreadsLauren on YouTubewww.laurenglynn.com  🎉 The Haven - Our Community For Entrepreneur Moms - Is Open!! Click here to learn more & secure Founding Member pricing thru Nov 15, 2024. 🔗 Connect with Katie:Threads - @katiekastnermarketingTikTok - @katiekastnermarketingBlog - www.katiekastner.comLeave a review & know that you make a difference!👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!   This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Is imposter syndrome - and everything that comes with it - holding your back on your journey of entrepreneurship?On today's episode we talk with Leadership & Mindset coach Josi Dumont.We dive into Josi's inspiring journey from corporate finance to coaching, and uncover practical tips on building self-trust and making confident decisions. This episode offers valuable insights into navigating mindset shifts, creating effective strategies for self-celebration, and leveraging community support like we do inside The Haven.Ready for a dose of real life empowerment and practical advice tailored to entrepreneur moms and women striving to achieve their best selves? We've got it here! Meet Our Guest:Josi Dumont is a certified and ICF accredited Leadership & Mindset Coach for highly capable leaders worldwide who seek to make an impact in their industry in their own authentic way. Trained with CTI, the largest experiential coach training and leadership development organization in the world, Josi combines these skills with her own expertise and experience to help clients overcome self-doubt in the form of Imposter Syndrome.By building deep self-trust through focusing on leadership, aligned action taking, well-being, and fostering a strong mindset, Josi's clients transform not only themselves but their entire life and business.To empower as many women as possible to lead a life they love, Josi authored the book “And There She Goes Her Way - Bridging the Gap Between Your Current and Best Self.”She also hosts “The Josi Dumont Podcast,” where she shares highly valuable lessons, advice, and stories from inspiring guests on authentic leadership.Connect with Josi:The Josi Dumont PodcastJosi on InstagramJosi on ThreadsJosi on LinkedInwww.josidumont.comGet Josi's book: And There She Goes Her Way 🎉 The Haven - Our Community For Entrepreneur Moms - Is Open!! Click here to learn more & secure Founding Member pricing thru Nov 6, 2024. 🔗 Connect with Katie:Threads - @katiekastnermarketingTikTok - @katiekastnermarketingBlog - www.katiekastner.comLeave a review & know that you make a difference!👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Time to start making our businesses work for our lives! In this episode of Marketing in the Margins, we chat with Andria Singletary, a mom of two, entrepreneur, and visibility strategist.Andria shares her journey from being a 9-to-5 preschool director to running her own business during the pandemic. She discusses the challenges of balancing motherhood with business, emphasizes the importance of finding a suitable marketing strategy that doesn't rely heavily on social media, and highlights her focus on podcasting and collaborations.Andria also shares about her membership, The Social Media Detox Club, which provides visibility strategies for entrepreneur moms, and shares insights on effective collaboration techniques for increased visibility and lead generation.The Social Media Detox Club - Click here to learn more Meet Our Guest:Andria Singletary is a wife, mom of two, and a visibility strategist for mom business owners. On her podcast, Mama Turned Mompreneur, she talks about all things motherhood and business life. Her biggest passion is helping other moms build a business that fits their current season of life because, let's be honest, life as a mom is ever-changing, and finding what aligns with you is key. She takes pride in helping her clients succeed and grow their clientele off social media through podcasting and collaborations so they can spend less time on their phones and more time with their littles.Connect with Andria:Mama Turned Mompreneur podcast Andria on InstagramAndria on Threads 🔗 Connect with Katie:Threads - @katiekastnermarketingTikTok - @katiekastnermarketingBlog - www.katiekastner.comLeave a review & know that you make a difference!👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Is it possible for Entrepreneur Moms to find that ever illusive work/life balance? I think so!In today's episode we get into the ways you can start to create a more balanced and grounded life - one that supports your life and business.We cover:- 3 simple ways to find your grounded center so you can create balance- My go-to resources for a mindfulness and meditation practice - Simple ways to start creating work/life balance in your everydayAll the links:Calm appMindfulness & Meditation YouTube PlaylistTo Be Magnetic (affiliate link, use code KATIE8020 for 15% off)5 Ways To Create A Personal Oasis - blog post to help you find your workspace__________________Ready to join of community of fellow Entrepreneur Moms who just get it?Check out The Haven!🔗 Connect with Katie:Threads - @katiekastnermarketingTikTok - @katiekastnermarketingBlog - www.katiekastner.comLeave a review & know that you make a difference!👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Imagine a place just for you - a community of small business marketing resources, business building expertise & women, just like you, navigating the world of entrepreneurship while also raising families. Welcome to The Haven - A Community For Entrepreneur Moms! Doors open soon but today I'm giving you a peek inside!All the links:The Haven - Info & 'Can't Wait'listBTS Blog Post - Read here ______________________________🔗 Connect with Katie:Threads - @katiekastnermarketingTikTok - @katiekastnermarketingBlog - www.katiekastner.comLeave a review & know that you make a difference!👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Blogging is no longer just about mom life & recipe posts! In today's episode, we're looking at 5 sort of big & truly beneficial reasons why you should consider blogging for your business. Did you know that still, in 2024, businesses who create consistent, high value blog content receive 97% more links to their website & web traffic than those that don't.That's nothing to sneeze at!5 Reasons To Be Blogging For Your Business - read the blog post here 1. SEO SEO SEO2. Build Authority & Brand Trust3. Generate New Leads & Nurture Current Audiences4. Create A Content Marketing Hub5. Grow An Engaged CommunityReady to start blogging for your business?The Blogging For Business ToolkitOther links mentioned:How To Build A Marketing Funnel For Your Small Business  🔗 Connect with Katie:Threads - @katiekastnermarketingTikTok - @katiekastnermarketingBlog - www.katiekastner.comLeave a review & know that you make a difference!👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

You can skip some episodes, but not this one!In today's episode, we are talking with Licensed Professional Counselor, Miriam Leya about why your nervous system - and how well you can regulate it - impacts all the biggest aspects of your life. For us women business owners, especially those who also have the role of 'Mom', the way we can manage daily stress & chaos, as well as our own trauma, can make or break the goals we have for ourselves.In this incredibly valuable interview we talk "what is", "how come" and "what we can do" when it comes to nervous system regulation. Meet Our Guest:Miriam Leya is a trauma-focused Licensed Professional Counselor with a passion for helping individuals who have been let down by traditional tools and supports. She believes everyone has the right to be true to themselves by following their intuition, or internal guidance, to live the life that feels right for them. Miriam received her Masters of Science in Clinical Psychology in 2013, and uses a variety of tools to get to the root of each issue including Jungian, cognitive, and somatic therapies, integrating neuropsychology with a playful and artistic approach. Links From The Episode:Connect with Miriam: [email protected] Stimulation Playlist on Spotify - Click HereGuided Meditation - Click HereProgressive Muscle Relaxation - Click HereVagus Nerve Exercise - Click HereLocus of Control Info - Click Here  🔗 Connect with Katie:Threads - @katiekastnermarketingTikTok - @katiekastnermarketingBlog - www.katiekastner.comLeave a review & know that you make a difference!👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

We're back! Summer is over & Marketing In The Margins is back from her (unintentional) summer hiatus :)In today's episode we talk about something that I KNOW matters for women business owners who are also moms. To my fellow Entrepreneur Moms, community is one of the best things we can do for ourselves - whether in business or motherhood. This episode breaks down the WHY behind a community that is built for us, and no one else but us. Community provides support in more ways than you realize!And because us Entrepreneur Moms deserve a community just for us, I'm starting one!The Haven Community For Entrepreneur Moms opens this October 2024 & I'd love you to be there!Check the links for info & to jump on the 'Can't Wait!' List.The Haven Community: Jump on the waitlist! 🔗 Connect with Katie:Threads - @katiekastnermarketingTikTok - @katiekastnermarketingBlog - www.katiekastner.com Leave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Sometimes one of the best things you can do for yourself, your mental health & your business is STOP.On this episode of The Marketing In The Margins podcast, I'm talking about the 8 week TikTok hiatus that changed the way I'm running my business. Biggest talking points..- What I thought was social media annoyance was actually burnout- The biggest lessons I learned from 8 weeks off the platform- How this is all shaping the future of my business marketing And head over to Insta, shoot me a DM and tell me if you've taken a big 'ole social break for yourself, how'd it go??Past episode mentioned: Listen on SpotifyListen on Apple Podcasts __________🔗 Connect with Katie:Threads - @katiekastnermarketingInstagram - @katiemkmarketingBlog - www.katiekastner.comLeave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it - growing a community is the best way to thrive in business and in life!   This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Sometimes when we are feeling all the burnout, feeling all the frustration, feeling like a creative Sahara desert and inspiration is nowhere to be found...we need to let it be. On this episode of The Marketing In The Margins Podcast, I'm sharing the thing I did today that made a difference. My life didn't change drastically, I didn't make $100k overnight but I did feel better.And we all know that sometimes just feeling better is all you need for your next right step. So sit back and enjoy this quick episode all about allowing a reset and simply letting it be. __________🔗 Connect with Katie:Threads - @katiekastnermarketingInstagram - @katiemkmarketingBlog - www.katiekastner.comLeave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it - growing a community is the best way to thrive in business and in life!   This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Social media burnout anyone?Yea, me too. But we need to market and promote our businesses online! What's the alternative?I've got 18 marketing tactics that are either low social or NO social!On this episode we chat about the bloom coming off the social media rose and how we can continue to market & grow our businesses in the online space without spending so much time, energy and valuable mental bandwidth on social media marketing.This episode is for you if:- you're growing a business using online marketing and you're feeling stuck with social media as your only option.- you're feeling burnt the f out on social content creation- you feel like you've tried all the tips and tricks and still don't have a clear social strategy- you're ready for something different in your business marketingSettle in, my love, I've got it all here for you! Resources mentioned in this episode:Blog post: Small Business Marketing With Less Social Media? YesContent Inc. Podcast - The New (Old) Content Entrepreneur Business Model  Connect with Katie:Threads - @katiekastnermarketingInstagram - @katiemkmarketingBlog - www.katiekastner.com Leave a review & know that you make a difference!  👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Welcome back to The Marketing and the Margins podcast!This is where we talk about marketing your business, while also running your business and living your life. On this week's episode, I'm sharing the 3 things I'd do differently if I started my business today -  knowing what I know as an entrepreneur with years under my belt. Starting, running and growing a business can truly be lesson after lesson, and as part of the women entrepreneur community, I want to share some of those lessons. The 3 things I would have done differently:1. Work on mindset from the beginning. It matters!2. Spend as much time learning about your audience as you do you creating offerings for them.3. Build multiple streams of income as you build your business. And I want to hear from you!If you're a business owner with a few years experience, what would you do differently if you were starting over with all that knowledge?Head over to Insta and tell me! It's so important that we talk about the hard parts of business just as much as we celebrate the wins!__________More resources & how to hang out with me!Get the marketing funnel workbook here:How To Build A Marketing Funnel For Your Small BusinessFree resources: All the freebies! 🔗 Connect with Katie:Instagram - @katiemkmarketingThreads - @katiekastnermarketingBlog - www.katiekastner.com Leave a review & know that you make a difference!  👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!   This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Welcome back to The Marketing In The Margins podcast!Where we talk about the how-to of marketing your business, while also running your business and living your life. This week's episode is all about lead magnets - sometimes called freebies - and how you can choose the right lead magnet topic and format for you and your audience. This topic was actually chosen by my awesome audience over on Threads and lead magnets are one of those pieces of marketing content that doesn't get the love it deserves!In this episode, we cover:- Why you need a lead magnet for your business- How to decide what topic to focus on- Insights into choosing the right format for your lead magnet Click here to check out all my freebies 🔗 Connect with Katie:Instagram - @katiemkmarketingThreads - @katiekastnermarketingBlog - www.katiekastner.comLeave a review & know that you make a difference! 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about marketing your business, while also running your business and living your life. This week: Marketing Funnels; What Are They? Do I Need One? One of the topics/questions that comes up consistently for me in the "I have no idea" category are marketing funnels. And I get it, there's A LOT out there to wade through and honestly, the funnel has been really overcomplicated!This episode is actually a Live I did on Instagram as part of the launch for my new workbook - How To Build A Funnel For Your Small Business - and I answered questions, riffed on a few things and gave some insight into creating a funnel that is right for you. Key Points Discussed:What is a marketing funnel?: It's a much simpler idea than we've been led to believe. Not always "easy" to build, but simple to plan. Do I need a marketing funnel?: The answer, annoyingly, is yes-ish.Does your funnel have to have a freebie?: It doesn't HAVE to but it sure does help!Other Tidbits:Getting of TikTok & falling in love with ThreadsWhy "fundamentals are the building blocks of fun" is my mantra Email sequences as a nurturing powerhouseGet the workbook here:How To Build A Marketing Funnel For Your Small Business 🔗 Connect with Katie:Instagram - @katiemkmarketingThreads - @katiekastnermarketingBlog - www.katiekastner.com Leave a review & know that you make a difference!  👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

It's Women's History Month & we are celebrating amazing women entrepreneurs who blazed a badass trail for the generations that followed them!On this episode of The Marketing In The Margins podcast, I'm sharing the story of 17 year old Eliza Lucas Pinckney. Eliza took over her family's failing plantations in 1793 and within just a few years turned it all around. In a time when women had quiet literally no rights, Eliza made not just a name for herself in business but also created a pretty impressive legacy! 🔗 Connect with Katie:TikTok - @katiekastnermarketingInstagram - @katiekastnermarketingBlog Articles - www.katiekastner.com 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value, inspiration or helpful resources in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about the how-to of marketing your business while also running your business and living your life!So you know you need to start doing some more strategic marketing for your business but you're not sure where to start...No problem! Start here!In this episode I lay out how to create your marketing mix.What is your Marketing Mix?It's the basic marketing strategies and info you need to begin crafting messaging and creating content to promote your business and reach your dream audience. The Marketing Mix breakdown...Step 1 - Get to know your audience so so well. Know what their needs & desires are AND where they spend their time online. (This will help you plan where to create content and focus your efforts)Step 2 - Based on the info you gather about your dream audience, what content do you need to focus on? Is it content you already feel confident creating? Is it content and platforms that you need to spend some time learning?Step 3 - Be ready to be flexible as your business evolves and your audience grows! Marketing is an art, not a science, so be in a learning & growth mindset always. Use this is a solid jumping off point for planning and refining your marketing strategy! 🔗 Connect with Katie:TikTok - @katiekastnermarketingInstagram - @katiemkmarketingBlog - www.katiekastner.com 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Welcome back to another episode of the Marketing and the Margins podcast, where we discuss the art of marketing your business while dealing with everyday chaos. The Big Takeaways...Importance of Mindset: A positive mindset is vital for entrepreneurial success.Identifying Growth Areas: Self-improvement starts with recognizing areas for growth.Work Commitment: Mindset work involves confronting the issues that fuel negativity.Healing Benefits: Mindset shift triggers a transformative healing process.Self-Love Through Mindset: Nurturing your mindset is a profound act of self-care.Resources mentioned:30 Days to Your Highest and Best: Free daily affirmations to foster growth and confidence.Rich As F*ck - Amanda FrancesHomework (for my star students!)Start working on your mindset using the free affirmations resource. Share your mindset stories or strategies with me on Instagram. Let's chat about personal growth!🔗 Connect with Katie:TikTok - @katiekastnermarketingInstagram - @katiemkmarketingBlog - www.katiekastner.com 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about marketing your business, while also running your business and living your life. Key Points Discussed:Loneliness in Entrepreneurship: We explore feeling isolated when running a business, especially as solopreneurs. During our weekly accountability call, I share a personal anecdote about how the phrase "the Lonely Hearts Club" sparked a conversation about this issue with a fellow entrepreneur friend.Passion for Business: Despite our love and passion for our businesses, solitude can sometimes feel overwhelming. I reflect on how this love for what we do can ironically lead us to a sense of loneliness, akin to being members of a "Lonely Hearts Club."Entrepreneurial Bravado: There's a common misconception that entrepreneurs are always confident and self-assured adventurers. While this can be true, we are also humans who crave community and connection.Finding Support: I stress the importance of seeking out networking groups and communities, such as FemCity, which I joined and found incredibly beneficial. These groups can act as a support system, providing camaraderie and advice.The Weight of Responsibility: I discuss the heavy burden of being solely responsible for the success or failure of your business and how this can contribute to feelings of loneliness.Lack of Immediate Support: Entrepreneurship can be particularly lonely for those without immediate support from family and friends. I emphasize the importance of finding a community that understands and supports your journey.Burnout and Creativity Loss: I share my experience with burnout and how it was linked to my loneliness. Recognizing the need for support and community was crucial in overcoming this challenge.Strategies to Combat Loneliness:Professional Networking Groups: I encourage listeners to search for and join professional networking groups, both online and in-person, to find like-minded entrepreneurs.Finding a Mentor: Having a mentor who is further along in their entrepreneurial journey can provide invaluable support and guidance.Seeking Professional Help: If loneliness leads to burnout or other mental health concerns, I recommend speaking with a therapist or mental health professional.Homework (for my star students!)I invite listeners who have experienced loneliness in their entrepreneurial endeavors to contact me via Instagram, DM, or email. Sharing our experiences can help us realize that we are not alone.Check out FemCity - click here 🔗 Connect with Katie:TikTok - @katiekastnermarketingInstagram - @katiemkmarketingBlog - www.katiekastner.com 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about the how-to of marketing your business while also running your business and living your life!In this episode, I discuss the importance of creating content that resonates with your dream audience and share insights on making your marketing messaging impactful by ensuring it speaks directly to the experiences and perspectives of your target customers. Key Takeaways:February Focus: This month is about reprogramming and rethinking our approach to business and life.Content Creation: Creating content that makes your audience feel seen and heard is crucial.Universal Experiences: Everyone has universal experiences, but the individual context can vary greatly.Content Buckets: I discuss using content buckets to organize content around universal experiences.Targeted Messaging: I emphasize the importance of creating specific messaging for individuals within the broader audience.Content Strategy: I share my strategy for balancing general messaging with specific, targeted content.Humanizing Marketing: I emphasize the goal of bringing humanity back into marketing and building genuine connections with audiences.HOMEWORK ASSIGNMENT (for my star students!)Identify a universal experience, create three personas with unique perspectives on that experience, and then craft content that speaks to one of those specific perspectives. Tag me on any social media content you create so I can give you an A+ and feedback!🔗 Connect with Katie:TikTok - @katiekastnermarketingInstagram - @katiemkmarketingBlog - www.katiekastner.com 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!   This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Welcome back to another episode of the Marketing and the Margins podcast! This is where we talk about the how-to of marketing your business, while running your business and living your life. In this episode, I dive deep into the process of Content Mapping.When it comes to planning your content, this step-by-step process takes the guesswork out of it all and makes everything more strategic. In this episode I use my free guide - Content Mapping In An Hour - as the template and you can download that right here.🌱In this episode:What is the Content Mapping?Why is it so helpful to your content planning process?How do identify your dream audienceIdentifying content buckets & the content to fill themAn overview of what the customer journey isA few right-now tips for creating content for your digital businessThe content mapping process is super valuable and can be done with new or existing content so dive in with me & let's map some killer content!   🔗 Connect with Katie:TikTok - @katiekastnermarketingInstagram - @katiemkmarketingBlog - www.katiekastner.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Welcome back to another episode of the Marketing and the Margins podcast! This is where we get real about juggling the art of marketing your business while also living life! We are doing it all in the margins, babydolls, and we're keeping it real along the way!  In this episode, I dive into the concept of my "Seed in the Snow" month - something that's become a yearly tradition of mine. I use January as a time for recalibration and planning after the hectic holiday season. Despite the cold, challenges and general chaos of the season, I emphasize the importance of using this time to reset personally and professionally. I discuss how I've learned to embrace this period for stillness and preparation rather than rushing into new launches or projects.🌱In this episode:What is the "Seed in the Snow" mindset?January (or any month, day, hour you choose) can be the perfect time for recalibration.The importance of planning over immediate action.Reflecting vs. rushing – finding the balance for better outcomes.Why big business launches might need to wait.Reestablishing routines and order in your life and home.Prioritizing self-care and health in the new year.How can the family get involved and benefit from this mindset?I also touch on the importance of self-care, especially as I navigate my recent Lupus diagnosis, and how my family has adopted this mindset, benefiting from the calm and structure it brings.I encourage listeners to consider adopting a "Seed in the Snow" mindset in their own lives, whether for a month, a weekend, or just an afternoon, to build a strong foundation for the year ahead.4 Key Aspects of My “Seed in the Snow” Approach:Prioritizing planning over immediate action.Reflecting on ideas rather than hastily executing them.Avoiding big business launches in January.Reestablishing routines and order in both my personal life and business___________________________🔗 Connect with Katie:TikTok - @katiekastnermarketingInstagram - @katiemkmarketingBlog - www.katiekastner.com👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

Welcome back to another episode of The Marketing and the Margins podcast! This is where we get real about juggling the art of marketing your business and dealing with the everyday chaos. In this episode, I'll share my journey and give you some top strategies for tackling those mindset blocks that can slow down your business growth. So, sit back, relax, and let's dive in! 🧠 In this episode:My approach to business planning in January and why it's her "seed in the snow" month.The importance of mindset work in marketing and entrepreneurship.A three-step process to identify, reframe, and overcome limiting beliefs.My battle with a mindset monster and how she's working through it.Practical tips for finding evidence to debunk your limiting beliefs.Three-Step Process to Overcoming Limiting Beliefs: Identify Your Limiting Beliefs: Be brutally honest with yourself to pinpoint the narratives holding you back. Reframe Each Belief: Use positive, supportive language to shift your perspective on these beliefs. Find Concrete Evidence: Find real-life proof that contradicts your limiting beliefs and reinforces your reframed mindset. 🔗 Connect with Katie:TikTok - @katiekastnermarketingInstagram - @katiemkmarketingBlog - www.katiekastner.com 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

When we started to let the internet define what success actually is.Let's take a deeper look at the TikTok-ification of success and why its better to define it for yourself than let the algorithm do it's thing.___________________Wanna be pals? Follow me & let's hang out!Instagram - @katiekastnermarketingTikTok - @katiekastnermarketingWebsite - www.katiekastner.com  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

There's been a lot of 2024 marketing trends talked about but which ones actually apply to you, the small business owner. I've sifted through it all and pulled out 4 trends that matter to your small business & that you, the solopreneuer doing it yourself, can start to use!Trend 1 - Good 'Ole AI Trend 2 - Interactive Live Content For Community BuildingTrend 3 - Thinking of Social Content As Search ResultsTrend 4 - Sharing Brand Value To Build Business_________________Wanna be pals? Follow me & let's hang out!Instagram - @katiekastnermarketingTikTok - @katiekastnermarketingWebsite - www.katiekastner.com  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com

The first episode! We talk marketing for soloprenuers, entrepreneur life and all the big dreams that get built in the margins. I'm Katie, your host! I'm a marketing strategist, content writer, WFH mom& all around margins-of-life master!TikTok - @katiekastnermarketingInstagram - @katiekastnermarketing  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com