Playbook HQ

Over 80% of commercial coffee contains traces of mold and mycotoxins. The headaches, the stomach aches, the brain fog you blame on caffeine? It might be something else entirely.Caleb Sloop survived a rare stage 4 cancer diagnosis at age 2, competed in gymnastics for 14 years with one eye, and built Seek Coffee as a teenager after watching his mom suffer through chronic illness worsened by conventional coffee. In this conversation, he breaks down the coffee industry's dirty secret, why the US has no real regulatory standard for contamination, and what it actually takes to make a clean cup.If you care about what goes into your body — this one's worth your time.👇 Episode Sponsors👇amp | This smart fitness device is reinventing how we workout at home. Select from over 500 guided exercises, everything from strength straining and HITT to pilates and mobility. Use my partner link ⁠here⁠.SISU | The best wood burning American made sauna's in the game. Use code PLAYBOOK for $250 OFF or click my partner link ⁠⁠here⁠⁠.Plunge | The #1 cold plunge brand in the world. I use them for mindset purposes but the health and wellness benefits are endless. Use my partner code ⁠⁠here⁠⁠.HAELO | An innovative recovery system using Pulsed Electromagnetic Field (PEMF) therapy to help recharge your body at the cellular level. Get $300 OFF with code PLAYBOOK using my partner link ⁠⁠⁠⁠here⁠⁠⁠⁠.

Tyler Smith built and sold SkySlope — the dominant real estate SaaS platform used in two-thirds of all North American transactions — then spent years investing in the longevity space before realizing the same gap kept showing up everywhere: great data, no action plan.When his own biological age test came back at 47 (at age 39), he went all in. Elite doctors. Deep lab work. Sleep optimization. Strength training. A complete reset. He reversed his biological age by 15 years — and then built Hundred Health so that level of care doesn't require a fortune to access.We dive into the 100-day protocol and why habit science says 100 days is the right window, why the annual physical is fundamentally broken, what it means to democratize elite healthcare, and what Tyler actually does every day to optimize his own performance and longevity.👇 Episode Sponsors👇amp | This smart fitness device is reinventing how we workout at home. Select from over 500 guided exercises, everything from strength straining and HITT to pilates and mobility. Use my partner link here.SISU | The best wood burning American made sauna's in the game. Use code PLAYBOOK for $250 OFF or click my partner link ⁠here⁠.Plunge | The #1 cold plunge brand in the world. I use them for mindset purposes but the health and wellness benefits are endless. Use my partner code ⁠here⁠.HAELO | An innovative recovery system using Pulsed Electromagnetic Field (PEMF) therapy to help recharge your body at the cellular level. Get $300 OFF with code PLAYBOOK using my partner link ⁠⁠⁠here⁠⁠⁠.

Ryan Duey, co-founder of Plunge, joins the Playbook HQ to share the origin story of building the world’s #1 cold plunge — starting from a garage during COVID.We dive into:Why cold plunging creates an instant mental resetNervous system regulation, hormesis, and “losing your breath” on purposeA powerful customer story that shows how deep these modalities can goWhy Plunge built a high-heat sauna and what makes it differentPlus Ryan’s flow stack: morning plunge, nighttime sauna, mini-trampolines, and his fundamental supplement stack

Ultra founder Eric Drymer joins the Playbook HQ Podcast to talk about building a nicotine-free performance pouch brand in one of the fastest-growing categories in consumer goods.We cover:What Ultra is and why pouches beat drinks for on-demand focusHow paraxanthine works — and why it’s cleaner than caffeineSelling 1M+ cans in six months and raising an $11M Series AWhy 30% of Ultra users have never used nicotineEric’s personal flow stack and leadership philosophyNot another energy drink story. This is a new performance ritual.👇 Episode Sponsors👇HAELO PEMF TherapyHAELO is an innovative recovery system using Pulsed Electromagnetic Field (PEMF) therapy to help recharge your body at the cellular level. Support better performance, faster recovery, and overall wellness with targeted PEMF sessions you can use at home or in the gym. Get $300 OFF any HAELO device with code PLAYBOOK using my partner link ⁠⁠⁠here⁠⁠⁠.Ion LayerIon Layer uses medical-grade transdermal patches to deliver key compounds straight into the bloodstream — no needles, no pills, no gut irritation. Just clean, controlled delivery designed for performance, focus, and recovery. Get $100 OFF your first kit with code PLAYBOOK at checkout using link ⁠⁠⁠here⁠⁠⁠.Somnee Sleep HeadbandSomnee is the only headband that not only tracks your sleep, but actively improves it. Built with lab-grade EEG sensors and personalized neurostimulation, Somnee helps you fall asleep faster and stay asleep longer — without pills or gimmicks. Co-founded by world-renowned sleep expert Dr. Matt Walker. Shop Somnee through my partner link ⁠⁠⁠here⁠⁠⁠ and experience performance-grade sleep.Superpower – Health OSSuperpower is your personal Health Operating System — built to decode, track, and take control of your health. Get 100+ biomarker lab tests at the start of each year, plus ongoing insights and guidance with no hidden fees. HSA/FSA eligible and designed for people who take performance, longevity, and prevention seriously. Use my Superpower partner link ⁠⁠⁠here ⁠⁠⁠to get started and unlock your health data.RORRA Water Filter Not your average water filter. RORRA’s countertop system is smart, simple, and powerful — using submicron filtration to remove microplastics, PFAS, and other contaminants without stripping essential minerals. HSA/FSA eligible and built for people who care about what actually goes into their body. Get 15% OFF your RORRA Countertop System using my partner link ⁠⁠⁠here⁠⁠⁠.

SISU Sauna founder Peter Nelson II joins the Playbook HQ Podcast to unpack the intersection of recovery, endurance, and entrepreneurship.From traditional sauna science and ultra running to scaling a physical product business and raising money for cancer patients, this episode is a masterclass in grit. Peter also shares his personal flow stack — the practices, gear, and recovery tools that keep him performing at a high level.Checkout their full lineup of sauna's here and use code PLAYBOOK for $250 OFF.

Dr. Tyler Lesher is an NBA performance therapist redefining how rehab, recovery, and performance connect.In this episode, we explore his path through the NBA, the tools powering modern recovery, why rehab is just performance with constraints, and the habits he uses to stay sharp physically and mentally.If you care about longevity, elite recovery, and doing the basics at an elite level — this one’s for you.👇 Episode Sponsors👇HAELO PEMF TherapyHAELO is an innovative recovery system using Pulsed Electromagnetic Field (PEMF) therapy to help recharge your body at the cellular level. Support better performance, faster recovery, and overall wellness with targeted PEMF sessions you can use at home or in the gym. Get $300 OFF any HAELO device with code PLAYBOOK using my partner link ⁠⁠here⁠⁠.Ion LayerIon Layer uses medical-grade transdermal patches to deliver key compounds straight into the bloodstream — no needles, no pills, no gut irritation. Just clean, controlled delivery designed for performance, focus, and recovery. Get $100 OFF your first kit with code PLAYBOOK at checkout using link ⁠⁠here⁠⁠.Somnee Sleep HeadbandSomnee is the only headband that not only tracks your sleep, but actively improves it. Built with lab-grade EEG sensors and personalized neurostimulation, Somnee helps you fall asleep faster and stay asleep longer — without pills or gimmicks. Co-founded by world-renowned sleep expert Dr. Matt Walker. Shop Somnee through my partner link ⁠⁠here⁠⁠ and experience performance-grade sleep.Superpower – Health OSSuperpower is your personal Health Operating System — built to decode, track, and take control of your health. Get 100+ biomarker lab tests at the start of each year, plus ongoing insights and guidance with no hidden fees. HSA/FSA eligible and designed for people who take performance, longevity, and prevention seriously. Use my Superpower partner link ⁠⁠here ⁠⁠to get started and unlock your health data.RORRA Water FilterNot your average water filter. RORRA’s countertop system is smart, simple, and powerful — using submicron filtration to remove microplastics, PFAS, and other contaminants without stripping essential minerals. HSA/FSA eligible and built for people who care about what actually goes into their body. Get 15% OFF your RORRA Countertop System using my partner link ⁠⁠here⁠⁠.

Ultra-runner Robbie Balenger joins The Playbook to unpack his return to the Leadville 100, the evolution of his training, and how endurance creates flow on and off the trail.We talk recovery, sleep, sauna, clean fueling, and the mindset shifts that come from pushing long distances. Robbie also shares lessons from running across the U.S., building The Audacious Report, and stepping into fatherhood.A grounded conversation on performance, presence, and longevity.👇 Episode Sponsors👇HAELO PEMF TherapyHAELO is an innovative recovery system using Pulsed Electromagnetic Field (PEMF) therapy to help recharge your body at the cellular level. Support better performance, faster recovery, and overall wellness with targeted PEMF sessions you can use at home or in the gym. Get $300 OFF any HAELO device with code PLAYBOOK using my partner link ⁠here⁠.Ion LayerIon Layer uses medical-grade transdermal patches to deliver key compounds straight into the bloodstream — no needles, no pills, no gut irritation. Just clean, controlled delivery designed for performance, focus, and recovery. Get $100 OFF your first kit with code PLAYBOOK at checkout using link ⁠here⁠.Somnee Sleep HeadbandSomnee is the only headband that not only tracks your sleep, but actively improves it. Built with lab-grade EEG sensors and personalized neurostimulation, Somnee helps you fall asleep faster and stay asleep longer — without pills or gimmicks. Co-founded by world-renowned sleep expert Dr. Matt Walker. Shop Somnee through my partner link ⁠here⁠ and experience performance-grade sleep.Superpower – Health OSSuperpower is your personal Health Operating System — built to decode, track, and take control of your health. Get 100+ biomarker lab tests at the start of each year, plus ongoing insights and guidance with no hidden fees. HSA/FSA eligible and designed for people who take performance, longevity, and prevention seriously. Use my Superpower partner link ⁠here ⁠to get started and unlock your health data.RORRA Water FilterNot your average water filter. RORRA’s countertop system is smart, simple, and powerful — using submicron filtration to remove microplastics, PFAS, and other contaminants without stripping essential minerals. HSA/FSA eligible and built for people who care about what actually goes into their body. Get 15% OFF your RORRA Countertop System using my partner link ⁠here⁠.

What does it take to win three 200-mile races in one season?For Kilian Korth, it took years of failure first.In this episode, Kilian breaks down the mental toughness behind ultra endurance, the DNFs that almost ended his career, and the mindset shift that finally unlocked a Triple Crown sweep at Tahoe 200, Bigfoot 200, and Moab 240.We talk training philosophy, coaching athletes with real-life constraints, why running creates clarity beyond fitness, and how embracing discomfort can reshape how you show up everywhere else in life.👇 Episode Sponsors👇HAELO PEMF TherapyHAELO is an innovative recovery system using Pulsed Electromagnetic Field (PEMF) therapy to help recharge your body at the cellular level. Support better performance, faster recovery, and overall wellness with targeted PEMF sessions you can use at home or in the gym. Get $300 OFF any HAELO device with code PLAYBOOK using my partner link here.Ion LayerIon Layer uses medical-grade transdermal patches to deliver key compounds straight into the bloodstream — no needles, no pills, no gut irritation. Just clean, controlled delivery designed for performance, focus, and recovery. Get $100 OFF your first kit with code PLAYBOOK at checkout using link here.Somnee Sleep HeadbandSomnee is the only headband that not only tracks your sleep, but actively improves it. Built with lab-grade EEG sensors and personalized neurostimulation, Somnee helps you fall asleep faster and stay asleep longer — without pills or gimmicks. Co-founded by world-renowned sleep expert Dr. Matt Walker. Shop Somnee through my partner link here and experience performance-grade sleep.Superpower – Health OSSuperpower is your personal Health Operating System — built to decode, track, and take control of your health. Get 100+ biomarker lab tests at the start of each year, plus ongoing insights and guidance with no hidden fees. HSA/FSA eligible and designed for people who take performance, longevity, and prevention seriously. Use my Superpower partner link here to get started and unlock your health data.RORRA Water FilterNot your average water filter. RORRA’s countertop system is smart, simple, and powerful — using submicron filtration to remove microplastics, PFAS, and other contaminants without stripping essential minerals. HSA/FSA eligible and built for people who care about what actually goes into their body. Get 15% OFF your RORRA Countertop System using my partner link here.

Nicotine has a brutal PR problem — and for good reason. Decades of tobacco use, vapes, and gas-station branding turned it into something athletes hide, not something they talk about.In this episode, Alec sits down with Jason Winn, former Texas Tech QB, Bonk Breaker founder, and now co-founder of Athletic Nicotine, a low-dose, slow-release, tobacco-free nicotine pouch built specifically for adult athletes and high performers.They get into Jason’s background in sports nutrition, why nicotine has always been quietly present in elite sports, and how Athletic Nicotine is trying to destigmatize it with cleaner formulas, WADA-tested transparency, and a “less is more” dosing philosophy. Jason also shares hard-earned lessons on choosing the right co-founders, building in a heavily regulated space, and the flow stack that keeps him sharp as a founder, dad, and lifelong athlete.Nothing here is medical advice or a push to start using nicotine. It’s a real conversation about a tool many athletes already use — and what it looks like to rebuild that category with better intent.Episode SponsorsHAELO PEMF Therapy HAELO is an innovative recovery system using Pulsed Electromagnetic Field (PEMF) therapy to help recharge your body at the cellular level. Support better performance, faster recovery, and overall wellness with targeted PEMF sessions you can use at home or in the gym. Get $300 OFF any HAELO device with code PLAYBOOK using my partner link here. Ion LayerIon Layer uses medical-grade transdermal patches to deliver key compounds straight into the bloodstream — no needles, no pills, no gut irritation. Just clean, controlled delivery designed for performance, focus, and recovery. Get $100 OFF your first kit with code PLAYBOOK at checkout using link here. Somnee Sleep HeadbandSomnee is the only headband that not only tracks your sleep, but actively improves it. Built with lab-grade EEG sensors and personalized neurostimulation, Somnee helps you fall asleep faster and stay asleep longer — without pills or gimmicks. Co-founded by world-renowned sleep expert Dr. Matt Walker. Shop Somnee through my partner link here and experience performance-grade sleep.Superpower – Health OSSuperpower is your personal Health Operating System — built to decode, track, and take control of your health. Get 100+ biomarker lab tests at the start of each year, plus ongoing insights and guidance with no hidden fees. HSA/FSA eligible and designed for people who take performance, longevity, and prevention seriously. Use my Superpower partner link here to get started and unlock your health data.RORRA Water FilterNot your average water filter. RORRA’s countertop system is smart, simple, and powerful — using submicron filtration to remove microplastics, PFAS, and other contaminants without stripping essential minerals. HSA/FSA eligible and built for people who care about what actually goes into their body. Get 15% OFF your RORRA Countertop System using my partner link here.

Serial founder Jacob Peters almost lost his life to Crohn’s disease and a broken, reactive healthcare system. Today, he’s the co-founder of Superpower, a prevention-first health platform using 100+ lab tests, AI diagnostics, and concierge care to help members catch problems early and optimize performance year-round.In this episode of The Playbook, Jacob and Alec break down:The hospital experience that shattered his faith in traditional careHow Superpower aggregates your records, runs deep biomarker panels, and turns the insights into one-click actionWhy they’ve priced the membership like a consumer subscription and how they’re on pace toward 100,000 membersRaising a $30M Series A with Forerunner and a slate of high-profile investorsJacob’s personal flow stack for energy, focus, recovery, and long-term healthPerfect for anyone who lives at the intersection of sports, fitness, performance, and business — and wants their healthcare to finally match the way they train.

What if the secret to better performance, faster recovery, and better cognition wasn’t a supplement… but your brainwaves?In this episode, Alec sits down with Tim Rosa, CEO of Somnee and former CMO of Fitbit, to unpack the neuroscience breakthrough built by UC Berkeley researchers including Dr. Matt Walker (Why We Sleep). Somnee uses lab-grade EEG plus a patented form of electrical neurostimulation to help your brain reach its optimal sleep rhythm — so you fall asleep faster, stay asleep longer, and wake up with more stable energy. The results?In an NBA-backed study, Somnee users gained 37 minutes of extra sleep per night and cut sleep onset time from 24 minutes down to 8. It’s why the NBA invested. It’s why elite athletes are already using it. And it’s why Somnee may be the biggest shift in sleep tech since wearables.Tim also breaks down the difference between real EEG sleep data and the guesswork from most wearables, plus how the company is building toward an AI-driven future of personalized sleep and health insights.To close, Tim shares his Flow Stack — Rogue AirBike training, Equinox sessions, surfing and mountain biking in Marin, Brooks trail shoes, Eight Sleep for temperature control, and a simplified supplement approach built around creatine and Somnee.If sleep has ever held back your performance, recovery, or longevity… this episode is your playbook.Find them at somneesleep.com.

Alec sits down with Lori Oliver (CEO/co-founder, The Inactive Company) to unpack sleep as a performance skill and the science-forward design behind the Inactivator—a mask that delivers true blackout and integrated temperature regulation without bulk.They discuss why the NFLPA equips players with the mask (including IR), how to fix your light hygiene (morning sunlight, dim evenings, 30-minute no-device rule, cave-dark bedroom), and why Lori builds lean, in public (prototype → user test → iterate). Plus a preview of Inactive Wear, a techy sleep/leisure line built for planes and pillows.Topics: sleep as the ultimate enhancer • mask design (ergonomics, materials) • temp regulation • pro sports validation • leadership & “ask questions” culture • stepwise stacking for real habitsNote: Educational content only—not medical advice.

Alec sits down with Rico Rogers, founder of Box Altitude, to unpack how simulated-altitude sleep builds real-world performance. We dig into the mechanism (lower inspired oxygen → EPO → hemoglobin mass ↑), the protocols (blocks, maintenance, ~8 hrs/week), and the tech (Sleep Cloud, Training Cloud, full Bedroom installs with app control + SpO₂/HR logging).You’ll hear how top cyclists and pros program altitude at home, why colleges are a perfect fit, and where this all lands for longevity-minded athletes who want lower resting HR and better oxygen efficiency over time. Plus, Rico’s personal Flow Stack: Eight Sleep, Apple Health, omega-3, collagen/colostrum, real-food fueling, and a race-ready Pinarello.Topics: altitude sleep vs. camps • VO₂ max improvements • hemoglobin mass • app-guided exposure • B2B vs. D2C strategy • recovery tech (hyperbaric) • supplements & sleep environmentNote: This episode is for educational purposes only and is not medical advice. Always consult a qualified professional before using simulated altitude.👉⁠⁠ ⁠⁠View The Full Web Article Here ⁠

In this episode of The Playbook Podcast, Alec Grawe sits down with Matt Wan, founder of Sett and former CEO of Momentous, to unpack the rise of “vice-wellness” and the science behind Ceretine™ — a first-of-its-kind nicotine alternative delivering clean focus without tobacco, microplastics, or harsh side effects.Matt breaks down how Ceretine™ works in the brain, why it may be less habit-forming, and how early users are seeing meaningful improvements in sleep quality and HRV after switching from nicotine.They also dive into Matt’s personal Flow Stack — from supplements and recovery rituals to the products and habits helping him perform at a high level every day.🎙️ Topics Covered:What makes SETT different from nicotine pouches like ZYNHow Ceretine™ binds to focus receptors without driving addictionThe psychology behind “vice wellness” and behavior changeMatt’s supplement stack for energy, recovery, and sleepHow athletes can rethink their relationship with stimulants👉⁠ View The Full Web Article Here

Rob Gregg, founder and CEO of STAND+, joins The Playbook Podcast to share how a former luxury shoe designer ended up creating the “slowest shoe in the world” — a recovery shoe built to dissipate impact instead of store it.From volunteering with nurses during the pandemic to seeing pro athletes adopt STAND+ in locker rooms, Rob’s story is about rethinking performance from the ground up. He also dives into his digital “flow stack,” using GPTs to automate his business and life, and how stepping outside your comfort zone can unlock your best work.Listen for:The aha moment that started STAND+Why recovery footwear matters for athletes and workersHow Rob builds with AIThe power of standing for those who stand for others🎙️ Follow The Playbook for more stories at the intersection of sports, fitness, and performance innovation.

From the Pentagon’s private think tank on human performance to coaching elite executives, Andrew Herr has spent his career at the intersection of science, strategy, and human potential.Today, he’s the founder of Flykitt — the first product proven to eliminate jet lag. What started as a Word doc protocol of supplements and blue light glasses is now an AI-powered system trusted by pro and Olympic athletes worldwide. In a study with Inter Miami, players using Flykitt saw 94% fewer travel symptoms on a 4 city, 5 game around the world trip that their performance staff tracked.Now expanding beyond pros, Herr has launched Flykitt Domestic, bringing the same technology to everyday flyers. And with new tools for building workouts in any gym and finding healthy food worldwide, Flykitt is becoming a full performance ecosystem for life on the move.Tune in for Andrew’s journey from bioweapons defense to disrupting global travel, the science behind Flykitt, and the daily flow that keeps him performing at his best.

From LSU trainer to Head Athletic Trainer at Miami FC, Gabby Arancio has spent years on the frontlines of sports performance, helping athletes push their limits while staying healthy. She’s now the founder of Gameplan, an athlete-focused skincare brand inspired by her experience working with collegiate and professional athletes.Gabby shares how her years on the sidelines shaped her mission to solve overlooked problems for athletes, from hygiene to recovery, while building confidence on and off the field.From youth sports to run clubs to HYROX, her products are designed to fit seamlessly into the daily routine of any athlete or weekend warrior. The packaging itself was inspired by Stephen Sullivan and Terrace Marshall, who drew the route trees featured on the Gameplan packaing you see today.Tune in for her journey from trainer to entrepreneur, the importance of community, and the daily flow that keeps her at her best.

In this episode of the Playbook Podcast, Alec Grawe interviews Steve Michaelsen, CMO and co-founder of Leisure Hydration. They discuss the inception of Leisure Hydration, a lifestyle hydration drink aimed at a younger audience, and the challenges and triumphs of launching a beverage startup. Steve shares insights on market positioning, the importance of hydration, and his personal inspirations from the athletic world. The conversation also delves into Steve's daily routine and future plans for the brand.

In this episode, we dive deep with Andrés Preschel, founder of Know Your Physio, as he shares his journey from obsession with self-improvement to becoming a high-performance coach. Discover how he leveraged neuroplasticity, physiological intuition, and key performance metrics like VO2 max, HRV, and sleep efficiency to optimize his health and performance.Andres breaks down his Flow Stack, sharing the tools, practices, and supplements that help him maintain peak physical and cognitive performance, including:Sprinting & Social FitnessPrimal ChallengesLife Cider X & Nic Nac NaturalsRecovery Days & Ketone Aid KE4Vivobarefoot, WYR, Wear Shepherds & RA OpticsBrickd (the social app blocker that protects focus)If you want to understand how science, lifestyle, and community can unlock your true potential, this episode is a must-listen.

Joe Rotondo, the CEO and co-founder of Smearcase, shares his journey of creating a healthier ice cream alternative using cottage cheese as a protein source. He discusses the challenges of entering the frozen food industry, the inspiration behind the brand, and his experiences with fitness events like Hyrox. Joe also reveals his daily rituals that keep him focused and shares his vision for the future of Smearcase as a national brand.

Chase Price shares his transformative fitness journey, starting from his early days in the gym to becoming a competitive ultra runner. He discusses the pivotal moment that led him to attempt a 100-mile race, the importance of having a coach, and the supportive community he has built through his coaching program. Chase reflects on the lessons learned from his experience at the Leadville 100, including the significance of recovery and nutrition. He also shares his current practices and tools that help him maintain peak performance, known as his 'flow stack.'

Join me for an exclusive interview with Coach Cummings, a world-renowned strength and conditioning coach whose expertise bridges athletic training, neuroscience, and behavioral psychology to redefine sports performance.With a degree in kinesiology from SDSU and certifications in strength training, rehabilitation, and brain training, Coach Cummings has worked with elite clients and organizations, including Westin Hotels, Equinox, Amazon, SKLZ, and EXOS. His insights have impacted national teams from the USA, China, Japan, and Germany, as well as professional leagues like the NBA, NFL, MLB, and World Rugby League.Beyond training, Coach Cummings is a sought-after international speaker, delivering keynotes at events like the Dubai Leadership Summit, NSCA, ACE, and the University of Shanghai. His innovative approach combines neuroscience and positive psychology, helping athletes and organizations achieve unparalleled results.

In this episode of The Playbook Podcast, host Alec sits down with Phil Lembkey, the co-founder of ELVT Breath Control, to discuss the transformative power of breath work and the innovative ways his company is providing solutions. Phil shares how discovering books like The Oxygen Advantage by Patrick McKeown and Breath by James Nestor sparked his journey into nasal breathing and breath optimization. From working with the legendary Gracie family to curing his own sleep apnea, Phil explains the profound impact proper breathing can have on health, athletic performance, and mental clarity.They dive into the science behind the Elevate patch, designed to retrain your respiratory system, improve CO2 tolerance, and unlock untapped potential in both training and daily lifePlus, Phil reveals his personal fitness journey, the importance of breathing in mixed martial arts and surfing, and how nasal breathing can enhance hydration, endurance, and focus during high-intensity activities.Stay tuned as Alec and Phil explore Phil's Flow Stack, including his favorite nasal spray, Sovereign Silver, and tips for integrating breath work into your routine.

Zack Abbott discusses ZBiotics, the world's first genetically engineered probiotic, designed to break down acetaldehyde, a toxic byproduct of alcohol metabolism. He explains the science behind probiotics, shares his personal journey from microbiology to entrepreneurship, and introduces their new product, Sugar to Fiber, aimed at addressing fiber deficiency in diets. Zack also reflects on his inspirations and current health practices, emphasizing the importance of gut health and innovative solutions in the field of synthetic biology.Stay tuned for the end where Zack drops his current core flowstack featuring mushroom coffee and his new favorite protein powder.

Join us as we chat with Yaniv, the creator of BlazePod, the innovative reaction training platform used by top athletes like Max Verstappen from Red Bull Racing and Steph Curry. Discover how BlazePod is enhancing reaction time, agility, and performance for professionals and fitness enthusiasts alike. Yaniv shares the science behind this groundbreaking technology and its impact on training, making it a game-changer for athletes at every level. Tune in to learn how BlazePod is taking training to the next level!

Ryan Rosenthal is a relentless athlete and trainer with a deep understanding of the body and mind connection that drives peak performance.As someone who has trained extensively and pushed himself to the limits, Ryan's approach to fitness and recovery is meticulous, focusing on optimization and balance. He’s always in pursuit of that perfect "flow state," where mind and body become one, allowing him to perform at his best. Here’s a look at what fuels his routine and keeps him at the top of his game:

Meet Dr. Zach Colls✖️Doctor of Physical Therapy💥 Sports Performance Coach🚀 NFL/NBA Rehab, Recovery & PerformanceLearn his thoughts on innovative training and recovery devices, how important mindset is for players, and how his training starts at 4:30 AM everyday. Also, Dr. Zach reveals his favorite training gear, supplements, and more!

Join us as we dive into the inspiring journey of Matt Tralli, a former football player turned elite fitness trainer! From growing up in a small town in New York to training Hollywood’s biggest names at Dogpound, Matt's story is one of relentless passion and dedication.

Jason Loebig shares the core supplements, gear, and daily routines that keep him at the top of his game, from his favorite whey protein isolate by Astroflav to the versatile RAD Global training shoes.Discover how he incorporates ketones into his regimen, why he's switched to the healthier No Gum, and how his nightly sauna sessions have become a sanctuary for reading and writing.Stay tuned as Jason also reveals his current reading list, including must-reads like "Diary of a CEO," "Flash Boys," and Rick Rubin's "The Creative Act: A Way of Being."

John Graham Harper, renowned for his competitive athleticism and innovative approach to health, shares his top Flow Stack—essential tools and products that elevate his performance and well-being.He is the CEO and founder of Lumaflex, the leading provider of cutting-edge red light therapy devices.John shares stories about him boxing with Tyson fury, battling a brain tumor caused from micro traumas, and his favorite game-changing products to help him unlock performance and recovery. Lean insights on the importance of focusing on the basics such as light, hydration, and sleep, rather than jumping straight into advanced supplements and meal prep.

Meet Jordan Battaglia, the CEO and founder of PlayOnJordan is a walking display of perseverance, authenticity, and pure grit. In this episode Jordan reveals his life-changing experience after completing 75 hard by (Andy Frisella), PlayOns patented pain relief technology, and what it means to take action in todays world.Enjoy Fam! 🫡