Sales as Service

What does it mean when your offer stops converting? Most founders go straight to the copy — rewriting, repositioning, polishing. Becca Camp says that's usually the wrong place to look. In this live episode recording, we get into the deeper reason offers don't land, and it has everything to do with what's happening in your body when you're in the room.Becca is the founder of Fearless Femmes and a former Silicon Valley product leader who now helps women transition from corporate into consulting businesses built around their authentic strengths. Her approach blends practical business strategy with somatic practice and nervous system training — and the conversation we had was one of those that went well beyond marketing advice.This is a live session, so you'll hear real questions from the room, real moments of recognition, and at least one concept — the glitter — that had me taking notes mid-interview.In this episode:Why 80% of whether your offer converts has nothing to do with the words you're usingThe three-part framework Becca uses to help clients package their expertise — including the question most people never think to askWhat your body is broadcasting in a sales conversation before you say a single wordWhy perfectionism is a physiological symptom, not a personality flawHow to build the nervous system capacity to show up consistently — and why that's the real competitive edgeFind the complete show notes here →https://studiothree49.com/podcast/ep-48-becca-campSales as Service Challenge — Start Now!Write your offer in one sentence. Not the polished website version. Not the paragraph. One sentence."I help ___ achieve ___ by ___."Then use it in three real conversations this week — a networking conversation, a DM, a sales call, a coffee chat, wherever you naturally connect with people.Pay attention to where you hesitate. Where you ramble. Where you soften the value or pull back.Those moments are data. Not proof you're doing it wrong — just a signal pointing to where your next layer of clarity lives.Links & Resources:Learn more about Fearless FemmesConnect with Becca on LinkedInYour next client - Calculate what it takes Simply sales with the VIP Power Hour - Download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - Book an Alignment CallHave an episode idea? DM me on LinkedIn and let me know!Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

For a lot of women founders, being “the one who handles everything” becomes part of our identity.At first, it feels like a strength. We become dependable, resourceful, capable. We figure things out. We solve problems. We carry the business on our backs because that’s what it takes to get something off the ground.But eventually, the same habits that helped us build the business begin limiting its growth.In this episode of Sales as Service, I’m joined by fractional COO Johanna Voss for a conversation that goes far beyond systems and operations. We unpack the emotional weight many women founders carry inside their businesses, the resistance to asking for help, and why “I’ll just do it myself” often becomes one of the biggest barriers to scaling sustainably.Johanna shares what she sees behind the scenes when founders hit a plateau, how over-responsibility quickly creates operational chaos, and why gratitude and ambition are not mutually exclusive.Inside this episode, we discuss:Why women founders often become the bottleneck without realizing itThe hidden cost of over-functioning and “doing it all”How founder identity impacts delegation, hiring, and leadershipWhy asking for help feels emotionally difficult for so many entrepreneursThe mindset shift that allows businesses to grow beyond founder dependencyFind the complete show notes here → https://studiothree49.com/podcast/ep-47-johanna-vossSales as Service Challenge — Start Now!This week, identify one place in your business where you are still operating from: “I’ll just do it myself.”Maybe it’s:A task you should have delegated months agoA conversation you’ve been avoidingA hire you know you need to makeOr an area where you know you simply need outside perspective or supportThen ask yourself honestly: “Is this actually serving the growth of my business… or just protecting my comfort zone?”Finally, take one concrete action this week: Send the inquiry. Post the job. Delegate the task. Book the strategy call. Start the conversation.Because momentum rarely comes from having everything figured out. It comes from deciding to stop carrying it all alone.Links & Resources:Learn more about how Johanna runs companiesConnect with Johanna on LinkedInFollow Johanna on SubstackYour next client - Calculate what it takes Simply sales with the VIP Power Hour - Download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - Book an Alignment CallHave an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

The longer you’re in business, the more you realize—this isn’t just about strategy.It’s about how you see yourself.In this episode, I sit down with Samantha Kaye Harris, Workforce Retention and Confidence Strategist, to unpack what’s really happening beneath the surface for so many female founders and business owners. We get into the conditioning that keeps us second-guessing, waiting for validation, and holding back from fully owning our value—and how that shows up directly in our sales conversations and business growth.Samantha shares her Brag Bag™ Strategy and TRUTH Method™ as practical tools to help you move from self-doubt to self-trust, so you can communicate your value clearly, confidently, and without hesitation.In this episode, we cover:Why “waiting to be chosen” is keeping you stuck in your businessHow lack of confidence shows up in your sales process (and costs you opportunities)The Brag Bag™ Strategy and how to use it to articulate your valueWhat it means to stand in your truth—and how that changes how you sellThe direct connection between clarity, confidence, and revenueSales as Service Challenge — Start Now!Build your first version of a Brag Bag. Set a timer for 15 minutes and write down:5 problems you’ve solved for clients5 results or outcomes you’ve helped create5 reasons someone chooses to work with youWrite it down, print it out, post it where you can see it. Add it to the notes app on your phone for the moments when you need a reminder of just how capable and accomplished you are.Links & Resources:Learn more about Samantha Kaye HarrisConnect with Samantha on LinkedIn and InstagramYour next client - Calculate what it takes Simply sales with the VIP Power Hour - Download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - Book an Alignment CallHave an episode idea? DM me on LinkedIn and let me know!Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

If your pipeline feels inconsistent, it’s easy to assume you need more leads, more content, or more visibility.But what if the real issue isn’t volume—it’s clarity?In this episode, I sit down with messaging strategist Stacy Eleczko to unpack why so many service-based founders struggle to convert interest into real conversations—and how unclear, overly safe messaging is often the root cause. We talk about the discomfort around hearing “no,” the tendency to soften your message to stay likable, and what actually changes when you get clear on who you’re for (and who you’re not).This is a grounded, practical conversation about messaging that supports real sales—not just attention.In this episode, we cover:Why unclear messaging creates more rejection—not lessThe difference between being liked and being understoodHow people-pleasing shows up in your sales conversationsWhy “no” feels personal—and how to reframe itWhat to prioritize on your website to actually convertSales as Service Challenge — Start Now!This week’s Sales as Service Challenge: Practice clarity.Step 1: Identify one place where your message feels vague—your LinkedIn headline, website, or how you introduce yourself. Rewrite it in one clear, direct sentence.Step 2: Initiate three conversations using that clearer message. No pitch—just start the conversation.Step 3: Ask one direct question that allows for a real answer: “Does this feel relevant for you right now?”Let the response be what it is. Every clear “no” gets you closer to the right “yes.”Links & Resources:Learn more about Stacy Eleczko and how to become the obvious choice.Connect with Stacy on LinkedIn. Join Stacy on her listening tour - book a time Your next client - calculate what it takes Simply sales with the VIP Power Hour - download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - book an Alignment Call Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

Referrals are a strong signal that your work matters—but they’re not a strategy you can rely on long term. In this conversation, I sit down with leadership coach Kimberly Boyd to talk about what happens when a referral-based business starts to feel inconsistent—and what it takes to build something more stable.When we started working together, Kimberly’s business was built almost entirely on word-of-mouth. It worked… until it didn’t. What you’ll hear in this episode is how she shifted from “cross your fingers and hope” to a more intentional, consistent approach to business development—and what changed as a result.This isn’t about doing more. It’s about understanding the difference between waiting for opportunities and creating them.In this episode, we cover:Why referrals can create a false sense of security in your businessHow referrals shortcut the sales process—and why that mattersThe mindset shift from “I’m bad at sales” to building a repeatable practiceWhat business development discipline actually looks like week to weekThe real opportunities that start showing up when you create consistencySales as Service Challenge — Start Now!This week, I want you to stop waiting—and start initiating.Your challenge:Identify 5 people already in your network(past clients, warm leads, referral partners, or peers)Start 5 intentional conversationsNo pitch. No pressure. Just reconnect, check in, or share something relevant.Focus on connection—not conversionBecause this is where a real pipeline starts.Links & Resources:Learn more about Strategic ClarityConnect with Kimberly on LinkedInYour next client - Calculate what it takes Simply sales with the VIP Power Hour - Download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - Book an Alignment Call Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

Somewhere along the way, sales became more complicated than it needs to be.Funnels, tech stacks, automation all before we ever have a real conversation. But when you strip it back, every new client opportunity comes down to four simple steps: finding the right people, connecting with them, nurturing the relationship, and making an offer when there’s a genuine fit.In this episode, I’m joined by Sean Malone, Co-Founder of FlowChat, author of DM Me, and someone who has been part of more than 1.5 million direct message conversations. Together, we break down why most founders don’t have a lead problem—they have a consistency problem—and how direct messaging creates the fastest, most human path to starting real conversations that lead to new business.In this episode, we cover:The 4-step framework behind every client opportunityWhy inconsistency and not lack of leads is the real problemHow direct messaging removes friction and accelerates conversationsWhat most people get wrong about outreach (and how to fix it)Why human connection matters more than ever in an AI-driven landscape Sales as Service Challenge — Start Now!For the next 5 days, block one hour on your calendar and follow this structure:20 minutes: Nurture your networkRespond to messages. Check in with a past client or connection. Make an introduction.20 minutes: Build visibilityPost something. Engage with people in your space. Show up in conversations that matter.20 minutes: Strategic outreachIdentify 2–3 people you want to connect with and send a thoughtful, specific message.No scripts. No overthinking. Just consistent, intentional action.This is how you move from waiting for opportunities to creating them.Links & Resources:Learn more about FlowChatConnect with Sean on Facebook, Instagram, LinkedIn, X and YouTubeYour next client - calculate what it takes Simply sales with the VIP Power Hour - download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - Book an Alignment Call Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

We’ve been taught that consistency and visibility are the keys to growth. Show up, post regularly, build an audience—and the clients will follow.But what happens when the content is working and the sales aren’t?In this conversation, I sit down with Ashley Kruse to unpack the gap between attention and decision. We get into what actually drives someone to take action, what needs to be in place before you ever spend money on ads, and why most content falls flat when it comes to conversion.Ashley brings a clear, data-driven perspective to marketing and challenges the idea that more visibility automatically equals more revenue.In this episode, we cover:The difference between content that gets attention vs. content that drives decisionWhat a “proven offer” actually means before investing in paid trafficWhy most messaging feels flat—and how to develop a stronger point of viewHow to turn visibility into real conversations and qualified leadsWhat founders need to understand about the long game of marketing and salesSales as Service Challenge — Start Now!Audit your messaging for neutrality.Look at your website, your social content, or your sales page and ask:Where am I trying to be agreeable instead of clear?Where am I softening what I actually believe?Where could this message belong to anyone in my industry?Then choose one belief you hold about your work—and say it plainly.No hedging. No watering it down.Next, anchor your content this week to one specific decision your buyer is trying to make.Links & Resources:Learn more about Baddie CreativeConnect with Ashley on LinkedIn and InstagramJoin us for the next SAS LIVE Office Hours Event! Simply sales with the VIP Power Hour - download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - Book an Alignment Call Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

There’s a lot of people out there who do what you do.From the outside, it can feel like you’re competing on the same offer, the same services, the same outcomes. But what actually sets your business apart isn’t what you sell—it’s the experience of working with you.In this conversation, I sit down with Vance Morris, former Disney leader turned entrepreneur, to break down how customer experience directly impacts retention, referrals, and long-term growth. We talk about the small, often overlooked moments that shape how clients perceive your business—and why those moments matter more than any new strategy or tactic.If you’ve been focused on finding the next big thing, this episode is a reminder that your biggest opportunity might already be inside your business.In this episode, we cover:Why customer experience is your real competitive advantageThe gap between the journey you design and what clients actually experienceSimple ways to elevate your client experience without more time or budgetWhere businesses unintentionally break trust (and how to fix it)How small moments drive referrals, retention, and repeat businessSales as Service Challenge — Start Now!Look at one part of your client experience—just one.Instead of asking, “What do I need to add?”Ask yourself: Where am I overlooking the obvious?Where could you be more thoughtful?More responsive?More intentional?Then choose one simple upgrade:Pick up the phone instead of sending the emailSend a handwritten noteImprove one moment that feels rushed or transactionalKeep it small. Keep it doable.Links & Resources:Learn more about Vance MorrisConnect with Vance on LinkedIn and YouTubeDownload 52 Ways to Wow Your CustomerJoin us for the next SAS LIVE Office Hours Event! Simply sales with the VIP Power Hour - download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - Book an Alignment Call Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

What if the version of success you’ve been chasing is not actually the one you want?In this episode, I sit down with Erin Hines, founder of Darn Good Business Coach, to talk about the pressure so many business owners feel to keep doing more, growing bigger, and pushing harder. We unpack the conditioning behind that mindset and explore what it looks like to build a business that feels aligned with your values, your energy, and the life you actually want to live.Erin brings a holistic perspective to business growth, blending strategy, Human Design, and a clear-eyed look at burnout, boundaries, and overdoing. This conversation is especially timely for anyone who has been questioning whether scale is really the goal — or whether success might look more personal, more intentional, and more sustainable than what the business world often celebrates.In this episode, we talk about:Why bigger is not always better in businessThe difference between growth you truly want and growth you feel you should wantWhat “undoing” looks like in a real workweekHow to honor your boundaries when there is still work left undoneThe role of energy, decision-making, and self-trust in sustainable business growthSales as Service Challenge — Start Now!Take one look at your sales or business development process this week and ask yourself:Am I doing it this way because it works for me, or because I think this is what I’m supposed to do?Then make one small adjustment this week that brings your process back into better alignment with your values, your capacity, and the way you actually want to work.The goal is not to do less just for the sake of doing less. The goal is to build a sales process and business development rhythm you can actually sustain.Links & Resources:Learn more about ErinConnect with Erin on LinkedIn and InstagramListen to the Rebel to Rise podcastJoin us for the next SAS LIVE Office Hours Event! Simply sales with the VIP Power Hour - download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - Book an Alignment Call Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

What if one of the biggest growth opportunities in your business isn’t finding the next client, but keeping the ones you already worked so hard to win?In this episode, I’m joined by Erica Wood, founder of Client Journey Advisors. Erica helps growing service-based businesses transform reactive service delivery into intentional, scalable client journeys that build trust and reduce churn. We talk about what “client journey” really means, why it starts earlier than most people think, and how easily trust can break down when founders get too focused on acquisition and not focused enough on the experience happening after the sale.This conversation is a reminder that sales is not just about getting the yes. It’s about what happens next. Erica shares practical insight on where trust tends to slip, why the first 30 days matter so much, and how a few intentional touchpoints can make a real difference in retention, referrals, and client growth.In this episode, we cover:What a client journey actually is in a growing service-based businessWhy the most important client is the one you have right in front of youEarly warning signs that growth is starting to strain the client experienceHow to create intentional retention touchpoints, especially in the first 30 daysSmall changes founders can make to reduce churn and build more trust over timeSales as Service Challenge — Start Now!Take 20 minutes this week and map out your current client journey from the moment someone says yes to the moment the project or engagement ends.Look at each step and ask yourself: Where might a client be confused, disconnected, or unsure of what happens next?Then choose one place in that journey where you can add more clarity or more care this week.That might look like:Improving your onboarding emailAdding a proactive check-inSending a simple “here’s what to expect next” message=Creating a clearer offboarding step that keeps the relationship openDo not try to rebuild everything at once. Just find one place where trust may be leaking and fix that first. Links & Resources:Learn more about Client Journey AdvisorsConnect with Erica on LinkedInJoin us for the next SAS LIVE Office Hours Event! Simply sales with the VIP Power Hour - download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - Book an Alignment CallHave an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

We've all been there — refreshing our analytics, watching a post disappear into the void, and wondering why the clients aren't coming. But what if the algorithm isn't actually the problem?In this solo minisode of Sales as Service, I'm breaking down why content alone was never meant to carry the full weight of your business development — and what to do instead.We explore:Why posting feels productive but isn't a sales strategyThe real difference between visibility and initiationHow to stop blaming the algorithm and start building on purposeThe math behind consistent, predictable revenueWhy female founders hesitate to initiate — and how to shift thatGot a question about sales, warm outreach, or leading your own sales process? This show is shaped by real questions from agency owners and service-based founders. Send yours via LinkedIn or email Tam directly at [email protected] — if you're dealing with it, chances are you're not the only one.Sales as Service Challenge — Start Now!This week, set aside 20 minutes a day for initiation only. Reach out to three people:One past contactOne warm prospectOne new aligned connectionStart with something real — a thoughtful question, a relevant observation, a resource, or a referral. Do that for a month, then tell me the algorithm is your biggest problem.Links & Resources:Join us for the next SAS LIVE Office Hours Event! Simply sales with the VIP Power Hour - download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - book your free strategy callHave an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

For so many women — especially those of us who built our careers inside structured environments — waiting to be chosen becomes second nature. We wait for the promotion, the opportunity, the client, the seat at the table.But at some point, the waiting stops working.In this episode of Sales as Service, I sit down with Kirstin Brenders, Online Business Mentor and Founder of Kirstin Brenders & Company, to talk about what shifts when you stop waiting for permission and start initiating your own growth.Kirstin shares her transition from corporate manager to entrepreneur and how she now mentors women who want to pivot into online business — without building an empire, burning out, or abandoning their values.We explore:Why high-achieving women are conditioned to wait to be chosenThe hidden cost of “more time” thinking in corporate and entrepreneurshipHow visibility builds confidence before revenue followsThe difference between selling for validation and selling from self-trustHow one small proactive step can unlock new momentum in businessSales as Service Challenge — Start Now!This week, identify one opportunity you’ve been quietly waiting on — a collaboration, a client, a raise, a conversation, or a new direction.Instead of waiting for clarity or confidence, take one small visible step:Send the message.Ask for the meeting.Share the post.Raise your rate.Not the five-year plan. Just the next right move.Sales growth doesn’t come from being chosen. It comes from choosing yourself. Links & Resources:Learn more about KB&CoConnect with Kirstin on LinkedinJoin us for the next SAS LIVE Office Hours Event! Simply sales with the VIP Power Hour - download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - Book your free strategy callHave an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

Longevity in business isn’t built on intensity. It’s built on discipline and consistency.In this episode, I sit down with Laura Patterson, Founder and President of VisionEdge Marketing, a strategic growth consulting firm she launched in 1999. With more than 25 years of experience helping companies drive measurable growth, Laura shares what it really takes to build a business that endures.We unpack customer-centric growth, the danger of “random acts,” and how to align sales and marketing around outcomes that actually matter. If you’ve ever felt busy but unsure whether your activity is translating into traction, this conversation will sharpen your thinking.In this episode, we cover:Why defining outcomes in customer terms changes everythingThe difference between performance targets and dashboardsHow to identify and eliminate “random acts” in your businessWhat profitable, sustainable growth actually requiresHow to align daily sales activity with long-term strategic outcomesSales as Service Challenge — Start Now!Pick one specific customer outcome you’re driving toward this quarter.Maybe it’s acquiring X new clients.Maybe it’s expanding services within X existing accounts.Then ask yourself:What am I currently doing that directly supports that outcome?And just as importantly —What am I doing that doesn’t?If it doesn’t clearly connect, it might be a random act.And random acts may feel productive… but they dilute profitable growth.This week, eliminate one random act.Then reallocate that time toward something that directly supports your defined customer outcome — whether that’s initiating five intentional conversations, deepening relationships with existing clients, or tightening your positioning around a specific niche.Clarity creates focus. Focus creates traction. And traction creates the foundation for sustainable growth.Links & Resources:Learn more about VisionEdge MarketingConnect with Laura on LinkedInFind VisionEdge Marketing on YouTubeJoin us for the next SAS LIVE Office Hours Event! Simply sales with the VIP Power Hour - download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - Book your free strategy callGet on the list - Become a SAS Email Insider Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

Sales has never been more automated.AI can write your emails, personalize outreach, and schedule follow-ups. But as tools multiply, something important is getting lost: the discipline of direct, human connection.In this episode of Sales as Service, I sit down with Bryan Coble, President of ACC Go to Market Consulting, to unpack why relationship-based business development is not passive — it’s an intentional, structured practice. We talk about the difference between marketing visibility and real pipeline creation, how AI should enhance (not replace) relationships, and why predictable revenue is built over years, not weeks.If you’ve been waiting for pipeline to “kick in,” this conversation is your reminder: stop waiting. Start initiating.In this episode, we cover:Why automation is increasing noise — and making genuine connection more valuableThe difference between posting content and practicing business developmentHow to build an intentional referral network (beyond just client referrals)Relationship-driven KPIs that matter more than vanity metricsWhy consistent outreach over time creates sustainable, predictable revenueSales as Service Challenge — Start Now!Initiate five intentional conversations in the next 7 days.Reach out to:A current client you haven’t checked in with recentlyA past client who loved your workA referral partner you should be nurturingA potential collaboratorOr someone you genuinely admire in your spaceYour goal is simple:Reconnect.Ask what they’re working on.Look for ways to support them.Make sure they clearly understand who you help and how you serve.That’s it.Build the habit of initiating consistently, and revenue will start to feel more predictable — because you’re no longer waiting for opportunities to appear.You’re creating them.Resources & LinksLearn more about ACC Go to MarketConnect with Bryan on LinkedInJoin us for the next SAS LIVE Office Hours Event! Simply sales with the VIP Power Hour - download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - Book your free strategy callGet on the list - Become a SAS Email InsiderHave an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

Facts tell—but stories sell.In this episode of Sales as Service, I’m joined by Kendall Cherry, founder and executive ghostwriter at The Candid Collective, for a conversation about what story-driven sales actually looks like in practice. We explore why so many founders are creating content that resonates emotionally but fails to convert—and what’s usually missing when that happens.Kendall breaks down how stories build trust faster than facts alone, why testimonials are one of the most underutilized sales assets in most businesses, and how founders can use story to initiate conversations without forcing a pitch. We also dig into the deeper resistance many founders feel around selling—and why that resistance has less to do with tactics and more to do with self-belief.In this episode, we cover:Why facts inform, but stories are what drive decisionsThe one story every founder needs to be able to tellHow to turn testimonials into sales-ready narrativesWhat makes content resonate but not convertHow to use story to attract aligned, ready-to-buy clientsSales as Service Challenge — Start Now!Turn one client experience into a sales story.Set aside 30 minutes and pull one testimonial, email, or message from a client where they describe what changed after working with you.Don’t focus on praise or outcomes alone. Look for:What they were struggling with beforeWhat felt uncertain or messy in the middleWhat shifted as a result of working togetherRewrite that into a short story. Then put it to work:Share it in a postInclude it in a follow-up emailOr use it as the foundation for a warm outreach messageFinish with a simple invitation:“If this feels familiar, here’s how I help.”Selling isn’t about convincing.It’s about helping the right people recognize themselves in the story.Links & Resources:Learn more about The Candid CollectiveConnect with Kendall on LinkedIn Join us for the next SAS LIVE Office Hours Event!Simply sales with the VIP Power Hour - download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - Book your free strategy callGet on the list - Become a SAS Email Insider Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

Selling isn’t just a skill. It’s emotional. And for many women founders and service-based business owners, that emotional weight shows up as guilt, second-guessing, and a constant fear of “doing it wrong.”In this episode of Sales as Service, Tam Smith sits down with Dr. Nadia Brown for a candid conversation about what really holds women back from consistent revenue. Together, they unpack why selling your own work feels so personal, how money stories quietly influence decision-making, and what it looks like to sell with dignity instead of pressure.This isn’t about scripts or hard closes. It’s about courage, leadership, and building a sales practice that actually feels like you.In this episode, we explore:Why selling your own work triggers guilt and self-doubt—even for experienced sellersHow perfectionism and overgiving quietly derail revenueThe reframe from “closing” to making a clear invitationWhy rejection feels personal—and how to recover without spiralingHow courage, not confidence, becomes the real growth lever in salesSales as Service Challenge — Start Now!Practice Courage. Not PerfectionOver the next seven days, choose one courageous sales action and take it without trying to make it perfect.That might look like:Following up with a lead you’ve been avoidingMaking a clear invitation instead of hintingStating your price and stopping yourself from over-explainingAfterward, write down two things:What emotions came up for you?What actually happened—separate from the story you told yourself about it?This isn’t about getting the yes.It’s about building the muscle to show up consistently.Selling is a practice.And courage counts.Links & Resources:Learn more about The Doyenne AgencyConnect with Dr Nadia on Instagram and LinkedInJoin us for the next SAS LIVE Office Hours Event!Simply sales with the VIP Power Hour - download the FREE guideLearn how to consistently book 3–5 sales-qualified meetings each week - Book your free strategy callGet on the list - Become a SAS Email InsiderHave an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

As founders, we spend a lot of time thinking about how to attract clients—offers, messaging, pipelines, and conversion. But what often gets overlooked is the internal foundation that makes sales sustainable in the first place.In this episode, I’m sitting down with Brooke M. Dukes, Founder of BMD Consulting, to explore why culture isn’t a “later” problem and how leadership, communication, and internal alignment directly impact sales performance and growth.Together, we unpack what it looks like to prepare your business to scale successfully instead of working backwards to fix misalignment, burnout, or breakdowns inside your team.In this episode, we cover:Why internal culture shows up in every client interactionHow outdated leadership and communication systems quietly stall salesThe connection between culture, trust, and consistent revenueWhat founders can do early to avoid fixing problems laterHow to build a sales foundation that supports sustainable growthSales as Service Challenge — Start Now!Block 30 uninterrupted minutes on your calendar and take an honest look at your internal culture.Ask yourself:Does my team understand and believe in our vision?Are we hiring and partnering for culture fit—or just filling seats?When was the last time I checked in on how people actually feel about working here?Write down what you discover, not what you hope is true, but what’s happening right now.If you’re a solopreneur working with contractors, this applies to you, too. Your contractors are your internal clients. How you show up for them directly impacts how they show up for your external clients.Culture isn’t something you earn the right to focus on later. It’s the foundation everything else is built on.Links & Resources:Learn more about BMD Consulting. Connect with Brooke on LinkedIn. Join us for the next SAS LIVE Office Hours Event!Simply sales with the VIP Power Hour - download the FREE guide. Book your free strategy call and learn how to consistently book 3–5 sales-qualified meetings each week. Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

For a long time, sales has been framed as persuasion—pitch harder, prove value, create urgency. But modern buyers don’t want pressure. They want confidence, clarity, and a partner who understands their risk.In this episode of Sales as Service, I’m joined by Travis Pomposello, former media executive turned advisor, to explore the mindset shift creative agency owners must make to move from vendor thinking to trusted strategic partner. Drawing from decades in media, building and selling his own agency, and his work inside the Creative Agency Accelerator, Travis breaks down how agencies can win high-value clients without compromising integrity.This is also a personal conversation. I share how a simple LinkedIn DM led to mentorship, collaboration, and becoming a student inside Travis’s program—proof that when used well, relationship-first outreach can change your business.In this episode, we cover:Why persuasion is losing power—and partnership is replacing itThe Four Pillars of Modern Buying and how they show up in real sales conversationsHow to stop selling services and start selling outcomesWhat it actually means to de-risk the decision for your clientsWhy trust is built in the process, not the pitchSales as Service Challenge — Start Now!Pay attention to how you’re showing up in your sales process—not just the outcome you want, but the experience you’re creating.On your next discovery call, networking conversation, or DM exchange:Slow yourself down and listen longer than you pitchLead with questions that help the other person feel seen and understoodReplace urgency with proof—a case study, example, or part of your process that shows how you protect client successThe best closers don’t rush decisions. They remove uncertainty and help clients feel safe moving forward.Links & Resources:Learn more about Creative Agency Accelerator. Connect with Travis on LinkedIn. Join us for the next SAS LIVE Office Hours Event!Simply sales with the VIP Power Hour - download the FREE guide. Book your free strategy call and learn how to consistently book 3–5 sales-qualified meetings each week. Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

You’ve built the thing. The offer works. Clients are saying yes. But behind the scenes, the business feels heavier than it should.In this episode of Sales as Service, I’m joined by Gary Fredericks, CEO and Co-Founder of OnPoint Partners, to talk about what happens after early traction—when internal structure becomes just as important as external sales and marketing.We explore how founders and service-based business owners can borrow the right lessons from bigger businesses—things like clarity, ownership, and disciplined processes—without adding unnecessary complexity or losing flexibility. Because when roles are blurry and everything still runs through you, your clients feel it. Your team feels it. And growth quietly slows.In this conversation, we cover:Why growth plateaus are often internal—not sales problemsHow unclear roles and processes show up in the client experienceWhat “enterprise discipline” really means for small businessesWhy founders become the bottleneck without realizing itHow simple structure creates more time for revenue-generating workSales as Service Challenge — Start Now!Identify one “five-minute task” you keep holding onto.The thing you tell yourself is easier to just do yourself. The thing that interrupts your focus more than you realize.Then:Write a simple SOP for it (not perfect—just clear)Define what “done well” actually looks likeDecide whether it should be delegated, simplified, or removedThis isn’t about giving up control. It’s about protecting your time, your energy, and your role as the growth driver in your business.Because just because you can do the thing doesn’t mean you should.Links & Resources:Learn more about OnPoint PartnersConnect with Gary on LinkedInJoin us for the next SAS LIVE Office Hours Event!Simply sales with the VIP Power Hour - download the FREE guide. Book your free strategy call and learn how to consistently book 3–5 sales-qualified meetings each week. Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

Your next client has already Googled you.That’s the core message personal brand strategist Darren Mass drives home in this high-impact episode. We explore how your digital footprint shapes perception long before discovery calls, and why personal brand is the invisible hand that accelerates (or derails) sales.If you’ve ever hesitated to post or wondered if your brand voice really matters—this is your episode. Darren and I dive into:Why “building in public” accelerates trust and shortens the sales cycleThe four content pillars every founder should define—and how to find yoursWhat most people get wrong about visibility and timingThe mindset shift required to write like you speak (and why that matters)A real-world example of a founder who pivoted after a branding gut-checkDarren shares battle-tested insights from two decades in entrepreneurship and exits, plus practical tools you can start using today. You’ll walk away seeing content not as a chore—but as a conversation starter with your next best client.Sales as Service Challenge — Start Now!Review  your own digital presence.Google yourself. Look at your LinkedIn profile and read your last three posts. Ask yourself:Does this sound like me?Is my point of view clear?Would I want to take a meeting with me?If the answer isn’t a strong yes, pick one small action: ✅ Update your headline ✅ Share one POV post ✅ Clean up your profile summaryLinks & Resources:Learn more about Brand Built.Connect with Darren on LinkedIn.Join us for the next SAS LIVE Office Hours Event!Simply sales with the VIP Power Hour - download the FREE guide. Grab your 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

Welcome back to Sales as Service—and happy new year. To kick off Season 2, I’m sharing a special episode: my guest appearance on Melissa Snow’s Powerful Women Rising podcast.In this conversation, we unpack the relationship between marketing and sales—why they’re not the same thing, why marketing alone can leave you waiting, and what it looks like to create opportunity proactively without falling into pushy, transactional tactics.If you’ve been showing up consistently but still wondering why it’s not translating into revenue, this episode offers a grounded path forward.In this episode, we cover:Marketing vs. sales: “building the room” vs. “starting the conversation”Why referrals are great—but not predictable or scalableThe mindset shift that makes sales feel human (not “salesy”)The difference between building awareness and actually inviting people to work with youThe 90-day rule for sales results (and why you’re probably giving up too soon)Sales as Service Challenge — Start Now!The 3–2–2 Method (30-Day Outreach Practice)For the next 30 days, build proactive outreach into your day using this simple rhythm:3 thoughtful comments on posts from people you genuinely want to build a relationship with (Not “Great post!”—add something real.)2 outbound messages to new connections (No pitch. Lead with a real reason you’re reaching out.)2 touch points to your existing network (Past clients, collaborators, referral partners—stay visible and supportive.)Track it. Don’t overthink it. Watch what happens. Links & Resources:Learn more about Powerful Women Rising Listen to the Powerful Women Rising PodcastConnect with Melissa on LinkedIn, Facebook and InstagramJoin us for the next SAS LIVE Office Hours Event!Simply sales with the VIP Power Hour - download the FREE guideBook your free strategy call and learn how to consistently book 3–5 sales-qualified meetings each weekHave an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

We’re closing out Season 1 with a minisode that’s part reflection, part field notes. When I launched this show, I didn’t realize how much it would shape my own consistency and confidence—especially after seeing how hard sales gets when you don’t have an online footprint you can lean on.For this wrap-up, I pulled one question I asked every guest: “What’s the best advice you’ve ever received about sales and business development?” Their answers were surprisingly aligned—six themes came up again and again, no matter their niche or business model.If you’re heading into a new year thinking you need a brand-new strategy, start here instead.Links & Resources:Apply to join Jamie Cox inside the Brand Clarity LabHoliday special offers for SAS ListenersJoin us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your  5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away. Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

So many business owners chase the perfect pitch or sales strategy—while quietly avoiding the deeper question:Why don’t I feel ready to be seen?In this episode, I’m joined by Tricia Lanette, founder of Electric Paradise Creative and the “Fairy Godmother of Personal Branding.” But this conversation goes beyond visuals. We explore how confidence, clarity, and mindset impact your visibility, your sales, and your ability to truly take up space in your business.Because when your brand doesn’t feel aligned, you hesitate. You overthink. You hold back.But when it does? You lead with clarity. You move with ease. You sell from a place of self-trust.We cover:The hidden mindset blocks that often look like “sales problems”Why branding isn’t about looking polished—it’s about feeling like yourselfHow confidence and clarity shift your presence in every client interactionA simple way to get unstuck if your brand no longer reflects who you areThe real reason you might be avoiding visibility (and what to do about it)Sales as Service Challenge — Start Now!Pick one client-facing touchpoint—your LinkedIn bio, website homepage, or email signature—and give it a gut check.Ask yourself:Does this still reflect who I am and how I want to show up?If the answer is no—or even a hesitant “kind of”—choose one small update to bring it into better alignment. No full rebrand required. Just one small move that feels more like you.If that stirs up resistance or perfectionism? That’s part of the work. Start anyway.Links & Resources:Learn more about Electric Paradise CreativeConnect with Tricia on LinkedIn and InstagramJoin us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your  5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away. Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

If you’ve been curious about AI but hesitant to dive in, this conversation is designed for you. In this episode of Sales as Service, I sit down with AI strategist and GenX advocate Ed Weeks Jr. to strip away the hype and focus on what actually matters—practical, real-world applications that help agencies and service pros work smarter and sell more effectively.Ed shares how he rebuilt his business after a major setback by embracing simple AI tools that made his sales, operations, and content workflows faster and easier. We explore the fear many founders feel when they hear the word “AI,” why that hesitation makes sense, and how to start experimenting in ways that feel supportive—not overwhelming.In this grounded, tactical conversation, you’ll hear how AI can become a thought partner, a time-saver, and a powerful ally for small teams who need efficiency without losing the human touch.Inside the episode, we get into:How founders can use AI without feeling behind or “not technical enough”The easiest AI entry points for sales, marketing, and operationsHow to use transcripts, voice notes, and summaries to upgrade your prep and follow-upThe three tools Ed uses daily—and why they matterWhy experimenting beats overthinking when it comes to AISales as Service Challenge — Start Now!Before your next sales conversation, open the voice memo app on your phone. Record a 60–90 second debrief immediately after the call and answer:What went well?What didn’t land?What questions or objections came up?What’s the next step?Upload that transcript into your AI tool of choice and ask:“Act as my sales coach. What did I miss, and what could I improve next time?”One small reflection—amplified by AI—can meaningfully improve the way you sell.Links & Resources:Learn more about Ed Connect with Ed on LinkedInApply to join Jamie Cox inside the Brand Clarity LabHoliday special offers for SAS ListenersJoin us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away. Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

As the year winds down, it’s easy to hit pause on your business development efforts. But what you do now will shape your Q1. This episode is your invitation to take inventory, revisit how you're showing up, and bring more intention into the way you lead and sell.Ryan O’Keeffe is a founder, father, and people promoter. He leads Jago, the first and only BCorp-certified personal brand consultancy helping purpose-led leaders gain clarity on who they are and the value they bring to the world—so they can lead with more presence and impact.We explore how emotional intelligence shows up in the sales process, and why soft skills are your most underrated business advantage.In this episode, we cover:Why your personal brand is already speaking for you—intentionally or notHow emotional triggers show up in sales (and what to do with them)Why EQ matters more than polish when building trustWhat most founders get wrong about visibilityHow to assess your brand with one simple (free) toolSales as Service Challenge — Start Now!This week’s challenge is simple but powerful:Take 10 minutes to complete Jago’s free Personal Brand Health Check.Whether you’re running solo or leading a full team, your personal brand shapes how people connect with you, refer you, and remember you. This tool helps you reflect on where you're aligned—and where your visibility might need a reset.Links & Resources:Learn more about JagoConnect with Ryan on LinkedInHoliday special offers for SAS ListenersJoin us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your  5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away. Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

If your services feel hard to explain—or even harder to sell—this episode is for you.Tam Smith is joined by Rhiannon Franz, Founder and CEO of RhiVive Marketing, to unpack what really changes when you stop customizing everything and start productizing your expertise. Rhiannon helps ex-corporate pros simplify their messaging, position their value clearly, and create offers people actually understand and want to buy.Whether you're stuck in the custom-to-order cycle or unsure how to turn your process into a sellable package, this episode offers the mindset shifts and practical steps you need to create offers that spark demand and make selling feel easier.In this episode, we cover:Why unclear offers are costing you clients (and what to do instead)What it really means to “productize” your services—and why it mattersHow to structure an offer that scales (even if you're just starting)The difference between marketing copy and messaging that sellsWhat to include in your first offer auditSales as Service Challenge — Start Now!Block 30 minutes this week to audit your current offer.Ask yourself:Is it clear who it’s for and what problem it solves?Is there a defined outcome or transformation?Would someone seeing it for the first time instantly understand what they’re buying?If not, pick one service to start simplifying and packaging. Give it a name. Define the scope. Put it in writing.Clarity sells—and productizing your service is the first step to making it easier to buy, refer, and deliver.Links & Resources:Learn more about RhiVive MarketingConnect with Rhiannon on LinkedIn and InstagramGet Rhiannon’s Cash-Out BlueprintBuilt to Sell: Creating a Business that Can Thrive Without YouJoin us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away. Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

Tired of cold pitches that miss the mark? In this Sales as Service mini episode, Tam breaks down what makes a “pitch slap,” how to fix it, and how to turn cold outreach into real conversations. Learn a four-step framework for writing messages that build trust, create dialogue, and convert with integrity.Help turn bad outreach into better sales - Submit a Pitch SlapLinks & Resources:Join us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your  5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

If your brand is getting attention but not turning into action, you’re not alone—and you’re not broken. This week, I’m joined by Emily Paulsen, founder of Electric Collab, a psychology-based brand studio that helps founders go from "getting seen" to getting chosen.With a background that spans global brands like Abercrombie & Fitch and The Wendy’s Company, Emily brings a grounded, emotionally intelligent approach to branding—one that helps small teams show up with more clarity, connection, and conversion across the entire buyer journey.We dig into the real reasons your brand might be attracting the wrong clients (or none at all), and what it actually takes to build a brand that supports—not sabotages—your sales process.Inside this episode, we talk about:The difference between branding for attention vs. branding for actionHow brand psychology shapes client perception before the first callWhat it really means to “own your brilliance” and show up with clarityThe silent friction points that could be costing you conversionsWhy your brand visuals and messaging need to evolve as you growSales as Service Challenge — Start Now!Block 15 minutes for a brand audit.Pick one high-visibility entry point—your homepage, Instagram grid, LinkedIn bio, or email opt-in sequence—and ask:Does this reflect who I really am today as a founder?Is the info current and accurate?Does it clearly communicate who I help and how?Would it make my ideal client feel seen and understood?If the answer is “sort of” or “not really”—choose one small update you can make this week to better align your brand with your buyer’s journey.Links & Resources:Learn more about The Electric Collab. Find Emily and The Electric Collab on Instagram. Connect with Emily on LinkedIn. Join us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your free 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

In a successful sales process, you actually spend the least amount of time selling. The real work happens long before the discovery call—when you’re shaping the story that speaks for you.In this episode, I sit down with Hersh Rephun, brand strategist, storyteller, and host of the Yes Brand podcast, to talk about how brand clarity and authentic messaging drive trust, connection, and conversion. Hersh’s “Holistic Brand Therapy” framework helps founders and creative agencies align who they are with how they show up—so their message connects as naturally as conversation.Together, we explore how humor, self-awareness, and consistency can help brands sound like humans again—and why authenticity isn’t just a value, it’s a strategy.In this episode, you’ll learn:Why your prospects decide to buy long before the first callHow to uncover the real story behind your business strategyThe difference between brand performance and brand truthHow humor and honesty can become your brand’s secret advantageA simple three-step exercise to define your Signature Sales StatementSales as Service Challenge — Start Now!Create your Signature Sales Statement: Block off 25 focused minutes this week and run through these three steps with your team—or on your own if you’re solo:Write your Signature Sales Statement. We help [ideal client] achieve [outcome] through [how we do it differently—your competitive differentiator].Make it unmistakably yours. Add one human detail—a bit of humor, a client story, or a vivid example—so it couldn’t come from any other brand in your space.Test it in the wild—once inbound, once outbound.Inbound: Add it to your LinkedIn headline, website hero copy, or About page.Outbound: Use it to open your next outreach email or discovery call.When your brand voice and values align, selling stops feeling like chasing—and starts feeling like connection.Links & Resources:Learn more about Hersh, and YES BRAND.Connect with Hersh on LinkedinFind Hersch on Facebook, Instagram and YouTube. Join us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your free 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away. Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

Too many founders hold back from selling because they think they’re just not cut out for it. But today’s guest, Joshua Schulman, is here to challenge that belief. As a communication coach with a background in public speaking, acting, and even poker, Joshua helps entrepreneurs ditch the “natural salesperson” myth and replace it with real, repeatable skill.In this episode, we dig into why performance, not personality, drives sales confidence. Whether you're leading discovery calls, pitching investors, or just trying to get through outreach without freezing, Joshua shares practical ways to rehearse your way to clarity—and even enjoy the process.Here’s what we cover:Why being “bad at sales” is just a lack of practice—not a fixed identityHow to gamify key moments in your sales process to reduce pressureWhat acting, chess, and poker teach us about handling objections and staying presentThe Sales Process Flow method that helps founders ditch guessworkOne challenge you can take this week to build communication muscle memorySales as Service Challenge — Start Now!Pick one moment in your sales process—and rehearse it.That’s it. Just one.It could be: — How you open a discovery call — The way you introduce your offer — Or how you handle a common objectionWrite it down. Say it out loud. Try it a few different ways. Play with tone, pacing, and delivery.The goal isn’t to memorize—it’s to practice being present, so you feel more confident and less reactive in the moment.Links & Resources:Learn more about Schulman Communications Interactive (SCi)Connect with Joshua on LinkedInJoin us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

If you’ve ever felt like you’re doing all the things—posting here, showing up there, and still wondering why it’s not translating into sales—this episode is for you.I’m joined by podcast strategist and founder of iMoves Management, Tahjma VanBuren, for a conversation about what happens when you stop chasing every channel and start showing up with intention.We talk about how to shift from content overwhelm to focused creation, and why building consistency on one platform—like podcasting—can unlock real traction in your business.In this episode, we cover:Why choosing one platform to master is more strategic than trying to be everywhereHow podcasting supports your sales process—even before the first conversationWhat “creation over consumption” really looks like in practiceHow to repurpose one piece of content into a week’s worth of visibilityWhy a consistent digital presence can shorten your sales cycle and attract right-fit leadsSales as Service Challenge — Start Now!This week, your challenge is to simplify and focus:Block 30 minutes to pick your lane.Choose one primary platform to focus on for the next 90 days.Decide on a realistic content creation schedule you can stick to—whether that’s one post a week or one newsletter a month.Then, pick one piece of content you’ve already created and repurpose it.Maybe it’s a blog post turned into 3 LinkedIn posts or a social post expanded into an email.Because clarity comes from action—and consistency is what builds trust before the sale ever starts.Links & Resources:Learn more about iMoves ManagementConnect with Tahjma on LinkedInJoin us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

Revenue isn’t just about reach—it’s about clarity. In this episode, I’m joined by website messaging expert Krista Walsh to talk about how your website can actually support your sales process.We explore the shift from “here’s who I am” copy to content that meets your clients where they are—specifically in the moment they’re ready to hire. Whether you’re running a creative agency, coaching business, or service-based consultancy, this is your reminder that a beautiful website isn’t enough. You need words that work.Key Takeaways:Most websites talk at clients instead of speaking to them. The goal is clarity, not cleverness.Treat your website like the bottom-of-funnel sales tool it should be—not a static brochure.The best content starts with one question: “What does my client need to hear to take the next stepSales as Service Challenge — Start Now!Pull up one piece of content—your homepage, your services page, or even a recent email or LinkedIn post—and ask:— Is this speaking directly to someone ready to take action?— Does it answer their questions and reflect their mindset?— Or is it still centered on you, instead of them?Revise one piece of copy with your ready-to-buy client in mind. Small shift. Big impact.Learn more about Krista: Krista on LinkedInKrista on InstagramLinks & Resources:Join us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator mini-course to learn how to turn simple daily actions into real conversations with potential clients. Grab your 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

Revenue looks great on paper—but is it turning into profit you can actually use? I’m joined by Chris Ortega, CEO of Fresh FP&A, to unpack the habits and small decisions that make the difference. We dig into the two numbers every owner should watch each week, the sneaky places profit leaks (and how to plug them), and a few simple cash moves you can start this month to pay yourself, support your team, and fund your next smart bet.Key Takeaways:Track your non-negotiables: cash burn and cash runway. If growth isn’t showing up in cash, it’s time to pay attention—track both every week.Watch the timing: misaligned payment terms—like paying contractors in 45–60 days while clients pay in 90—choke your cash. Renegotiating terms or using card float can shift the cycle.Start with the foundation: people, process, and partnership first. Then scale with tools, performance, and profit optimization. That’s what builds confidence to bet bigger.Sales as Service Challenge — Start Now!Run a margin check. Pick your top 3 clients or projects from last month. Jot down revenue, direct delivery costs, and gross profit %. Circle anything that makes you wince.Pick one lever. Tweak your next proposal or renewal: tighten scope, raise a rate, add a minimum, or cap revisions.BONUS: Start a monthly money recon. Set up a simple spreadsheet. Compare what’s coming in vs. going out—across checking and credit cards.Pro tip: Audit your tech stack. Keep what you use, cancel the rest. Optional: mirror your accounting tool in a quick Google Sheet for a better at-a-glance view.Learn more about Chris:Fresh FP&ALinkedInLinks & Resources:Join us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

So many of us start our businesses with big hearts and a drive to serve—only to find ourselves uncomfortable (even apologetic) when it comes time to charge for our work. In this episode, I’m joined by Reland Logan, founder of Gray Digital Marketing and creator of the Luxe Invite Framework.We unpack what it looks like to build a sales funnel where every step is paid, why confidence is often the missing link in pricing, and how to reframe your first offer as a preview of your brilliance—not a giveaway of your time.If you’ve been stuck in the free consult > custom proposal > fingers crossed loop, this one’s for you.Key Takeaways:Clarity builds confidence—and confidence builds trust.Charging for the first step in your funnel creates buy-in, not barriers.The right funnel should feel like a guided invitation—not a performance or a pitch.Sales as Service Challenge — Start Now!Audit your sales process and identify one place where you’re giving too much away for free. Ask yourself:Could this step be positioned as a paid strategy session or workshop?Can I offer to credit this back toward the full engagement if they move forward?This small shift can protect your time, reinforce your value, and build trust before the sale even closes.Learn more about Réland:graydigitalmktg.coConnect with Réland on LinkedInExplore the Luxe Invite Framework Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

If you've been telling yourself you'll "get serious about email marketing" someday—this is the episode to make that day today.In this conversation, I’m joined by Tracy Beavers, Visibility & List Growth Strategist and host of the Create Online Business Success podcast. Tracy helps business owners build simple, organic systems that grow their email list and generate leads every day—without relying on paid ads or complicated funnels.We dig into the why behind list building, what’s actually working right now, and how to take the overwhelm out of email marketing with systems that run in the background of your business.Key Takeaways:Why your email list is still one of the most valuable assets in your business—and how to treat it like oneThe difference between showing up online and actually being visible to the right peopleWhat’s working right now for organic list growthHow to build background lead flow that works even when you’re not actively sellingTips for re-engaging a quiet list without overcomplicating the processThe mindset shift that makes visibility feel more sustainable—and less like a choreFind the complete show notes here → https://studiothree49.com/podcast/simple-organic-ways-to-grow-your-email-list-with-tracy-beaversSales as Service Challenge — Start Now!Choose one quick-win problem your ideal client is already trying to solve.Write a short, helpful email sharing a tip, story, or simple framework to address it.Pro tip: Look at your last social media post. Instead of starting from scratch, repurpose that content into an email.Add a clear call to action—or better yet, ask a question to boost engagement. It could be as simple as asking them to hit reply and share their biggest challenge around the problem you solve.Learn more about Tracy:FB Business: facebook.com/tracybeaverscoaching FB Personal: facebook.com/tracy.l.beavers   FB Group: facebook.com/groups/beaconfidententrepreneur  LinkedIn: linkedin.com/in/tracy-beavers-b650449/  YouTube:  youtube.com/@tracybeaverscoaching Website: tracybeavers.comLinks & Resources:Join us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Grab your free 5-Minute Sales Audit for a quick scan to show what’s working, what’s not—and one thing you can improve right away.Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

Most small business owners wrestle with the same question: is it a sales problem or a marketing problem?I recently recorded our very first Sales as Service LIVE office hours - and Shannon Kinney, Founder & CEO of Dream Local Digital, joined me to dig into exactly that. Shannon brings more than 30 years of leadership experience building scalable digital strategies for brands like LinkedIn, Google, eBay, and Microsoft. Since founding Dream Local Digital in 2009, she’s helped thousands of small businesses and media companies develop marketing strategies designed to grow and scale.If you’ve ever asked yourself, “Do I need more leads, or do I just need to get better at closing the ones I have?” - this conversation will give you a clear way to answer that.Key TakeawaysThe simple way to know if you have a sales problem or a marketing problem - and why the fix is rarely “do more of everything”Why marketing generates attention, but sales is what turns that attention into revenueThe risks of relying only on referrals and inbound interest (and how to break the waiting game)Practical first steps to build consistency without a full sales and marketing teamThe small, repeatable actions that keep your pipeline full month after monthLearn more about Shannon:Dream Local DigitalLinkedInSales as Service Challenge — Join Now!This week, run a quick 30-day audit to find out if you’re facing a marketing gap or a sales gap:Look back at the past 30 days:How many new leads or opportunities came in?Where did those leads come from?Of those leads, how many converted into paying clients?Diagnose the gap:Low new leads? That’s a marketing problem. Time to revisit your audience, offer, or messaging.Lots of leads, low conversions? That’s a sales problem. Focus on follow-up, qualification, and guiding prospects to a decision.Stuck waiting on referrals or the occasional inbound? That’s not a growth strategy. Make space for intentional, proactive outreach.Run this audit monthly and use what you find to focus your efforts where it matters most.✨ Share your audit results or next step with the hashtag #SalesAsService so I can cheer you on.Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

You don’t need more leads - you need the right ones. In this episode, I sat down with Jamie Cox, a Nashville-based brand and marketing strategist who helps B2B service providers get off the content hamster wheel by getting crystal clear on who they serve - and just as importantly, who they don’t.Jamie’s approach to brand strategy isn’t about logos or color palettes. It’s about making your brand a filter. One that calls in the work you actually want to do and creates enough of a point of view to repel the rest. Because when your brand is built to be felt - not just seen - it naturally supports your sales process.If you’ve ever found yourself spiraling over your messaging or stuck trying to “do it all” on social, this is a conversation you don’t want to miss.Key TakeawaysWhy brand clarity isn’t just about visuals - it’s the foundation of a sales strategy that attracts the right people and repels the wrong onesHow to define your not-for list to get clearer on your actual nicheThe referral engine that clarity creates - and how to make it easier for people to talk about your work in rooms you're not inA simple mindset shift that makes visibility feel more like connection and less like performanceThe rhythms and systems that help solopreneurs stay consistent—even when client work takes overSaS Challenge — Join Now!This week, let’s focus on filtering for fit - so your brand can do more of the heavy lifting in your sales process.Pick one platform where you want to build a more consistent presence—whether it’s LinkedIn, your email list, or your website.Set a timer for 30 minutes. Jot down 3 characteristics of your best-fit clients - and 3 warning signs that someone’s not for you.Publish one piece of content this week that speaks directly to the client you want more of.✨ Share with the hashtag #SalesAsService, so I can cheer you on.Links & Resources:Join us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Download the VIP Power Hour free guide.Learn more about Jamie: jamiercox.com; newsletter.jamiercox.com; linkedin.com/in/jamiercox13Resources mentioned in this episode: Jamie’s Brand Clarity Lab: jamiercox.com/brand-clarity-lab Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

When Studio Three 49 shifted from all-things digital to a focus on sales systems, I ran right into the same inconsistency many of my clients face - a thin digital footprint.Blogging felt like a slog. Video was a hard no. But talking? That I could do.In this episode, I’m joined by Jess Milanes, founder of KNWN, a boutique agency that helps founders turn one recorded conversation into a full content ecosystem. She’s also our podcast producer - and the person who helped me shift my mindset from “podcasting is a heavy lift” to “podcasting is my content engine.”Eleven episodes later, this show anchors every piece of marketing I create. Today, we’re pulling back the curtain so you can see how a lean, doable launch puts your voice in your buyers’ earbuds - long before the discovery call.Key TakeawaysWhy podcasting is more than a visibility tool - it’s a sales strategyHow to go from concept to confident launchThe lean gear stack that gets the job doneA simple roadmap that makes podcasting feel doableThe mindset shifts that help founders get out of their own waySales as Service Challenge — Join Now!Pick one platform you can realistically commit to: podcast, LinkedIn articles, weekly newsletter, or short-form video.Brainstorm three anchor pieces that answer your buyers’ biggest questions or pain points—timer set for 30 minutes.Block time on your calendar and ship the first piece this week. Share your chosen platform with the hashtag #SalesAsService, so I can cheer you on.Links & Resources:Join us for the next SAS LIVE Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Learn more about Jess: Website: theknwn.com Instagram: @jessmilanesLinkedIn: linkedin.com/in/jessmilanesResources mentioned in this episode: Gear Recommendation: Audio-Technica ATR2100x MicRecording Platform: Riverside.fm Hosting Platform: BuzzsproutHave an episode idea? DM me on LinkedIn or Instagram and let me know.Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

When we talk about scaling a service business, we often focus on tactics, funnels, and conversion rates. But what if the real lever for growth was… gratitude?In this episode of Sales as Service, I’m joined by Sloane Scott—Chaos Pilot and strategic advisor to 80+ founder-led businesses, including more than 30 that scaled to exit. We talk about what it actually looks like to weave gratitude into your customer journey from first touch to long-term retention.This is more than saying “thank you.” It’s about building a business where appreciation, generosity, and intention are part of the system—not just the sentiment.Whether you’re crafting a go-to-market strategy, revisiting your onboarding process, or trying to deepen client loyalty, this episode will help you rethink the way you show up in every step of your sales and delivery experience.Key Takeaways:Why gratitude is not just a personal value—but a strategic advantage in businessHow to incorporate appreciation at every stage of the customer journey: from first outreach to renewal or offboardingSimple, repeatable ways to make gratitude part of your sales processThe “pre-posal” approach: a low-pressure, collaborative way to co-create client solutionsHow gratitude and generosity can increase referrals, improve retention, and strengthen your brand reputationThe mindset shift from short-term revenue to long-term relationship buildingWhy leading with curiosity (and care) always creates more traction than trying to “sell”Sales as Service Challenge - Join Now!Choose one moment in your sales or client experience where you can intentionally express gratitude.Whether it's a handwritten note, a simple thank-you voice memo, or a check-in that doesn’t try to sell - let it be genuine. Then notice how it changes the relationship.Links & Resources:Join us for the next SAS Office Hours Event!Check out the LinkedIn Lead Generator to learn how to turn simple daily actions into real conversations with potential clients. Learn more about Sloane: sloane-co.comlinkedin.com/in/sloanescottResources mentioned in the episode:Unreasonable Hospitality by Will GuidaraHave an episode idea? DM me on LinkedIn or Instagram and let me know. Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

In this week's episode of Sales as Service, I'm joined by Andrew Brummer, CEO of The Ardunan Village and author of the insightful book, You Decide. Andrew brings a refreshing perspective to networking and relationship-building, emphasizing authenticity, intentionality, and genuine human connection—particularly on LinkedIn.Andrew shares his personal journey, from navigating career uncertainties to discovering his true strengths in relationship-building and mentorship. He reveals how embracing vulnerability, curiosity, and genuine interactions transformed his professional life and continues to deliver meaningful results.Key Takeaways:Stop Selling, Start Connecting: Andrew emphasizes shifting from a transactional mindset to building genuine, value-driven relationships.Intentional Networking: LinkedIn isn't just a platform—it's an international conference at your fingertips. Use it thoughtfully and strategically to foster real connections.Humanize Your Outreach: Andrew shares practical insights on creating meaningful interactions that lead to lasting professional relationships rather than mere pitches.Find Your Unique Voice: Andrew’s journey underscores the importance of self-discovery, authenticity, and finding your unique brand voice.Get Out of Your Home Office: Embrace face-to-face interactions to build deeper, more memorable connections.Sales as a Service Challenge!:This week's challenge is straightforward but powerful: Take the first step and reach out to one new person you admire or want to learn from. No pitches—just genuine conversation and curiosity.If you enjoyed this episode or have specific topics or challenges you'd like me to cover, reach out on LinkedIn or Instagram. I'd love your input to keep making Sales as Service even more valuable!Want to connect with Andrew? Follow him on LinkedIn and visit the The Ardunan Village website to learn more about his executive and one-on-one coaching. Resources mentioned in the episode:You Decide: Supercharge Your Networking – Starting with LinkedInRead more or request a copy: ardunan.com/village/books/you-decideInterested in generating more high-quality leads? Check out my LinkedIn Lead Generation program, designed specifically to help you attract and engage ideal clients through proven strategies. https://www.studio349.com/linkedin-leads Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

Carl Cleanthes, founder of Epic Made, joins me to talk about how he built a thriving creative studio by staying rooted in purpose, clarity, and aligned clients. With nearly two decades in business, Carl shares what helped Epic Made outlast trends and grow without compromising its creative core. We dive into his niche-focused approach, the intentional way he filters for clients, and how AI has found a place in his creative workflow without diluting the work.Key Takeaways:Clarity is a sales tool. Carl’s deep niche in geek culture and entertainment allows Epic Made to attract aligned clients without chasing trends.No convincing required. If he has to talk someone into working with him, it's already a misalignment.AI is a collaborator, not a replacement. It’s part of his process—but the human touch still leads.Playing the long game pays off. Carl worked 15 years without a profit to build a brand he believed in.Your voice attracts your people. Carl’s content and creative style speak directly to his audience’s values—no mass appeal needed.Sales as Service Challenge - Join In! Take 15 minutes to write down three traits of your dream client. Not just demographics—but behaviors, values, how they show up in the sales process, and what makes the work with them feel effortless and energizing.Then, use that list to audit your next inquiry. Do they align? Where’s the red flag? Where’s the green light?The goal isn’t to close everyone. The goal is to recognize who’s actually a fit—and stop convincing those who aren’t.Links & Resources:Check out the LinkedIn Lead Generator Challenge to learn how to turn simple daily actions into real conversations with potential clients:  https://studiothree49.com/linkedin-leadsLearn more about Carl and Epic Made: https://www.linkedin.com/in/cleanthes  https://www.instagram.com/colorfulcarl/https://www.epic-made.com/https://www.youtube.com/@ColorfulCarlArt/podcastsResources mentioned in the episode:https://juliacameronlive.com/books-by-julia/https://lunchclub.comhttps://jasonswenk.com/Have an episode idea? DM me on LinkedIn or Instagram and let me know.Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

In this episode, I talk with Natasha Walstra, founder of NearPoint Strategies, about how business owners, especially introverts, can leverage LinkedIn to build genuine relationships and grow their business without feeling salesy. Natasha shares her journey from struggling with cold calling as a sales development rep to discovering how authentic engagement and strategic personal branding on LinkedIn can turn the platform into a revenue engine. She emphasizes the importance of optimizing your profile’s headline and banner, engaging thoughtfully in comments, and rethinking LinkedIn as a virtual networking event. Natasha also provides practical tips for overcoming the fear of putting yourself out there, and how consistency in authentic activity can lead to new clients, referrals, and opportunities.Key takeaways:Your LinkedIn headline and banner are prime real estate to communicate who you help and how—use them intentionally.Building relationships happens by commenting, not just posting content—engage in conversations that matter.Focus on quality over quantity: meaningful interactions are more powerful than large-volume outreach.Reframe LinkedIn as a virtual networking event, not just a digital resume or sales pitch platform.Consistency in engaging and sharing genuine content builds trust and long-term growth.Sales as a Service Challenge!Spend 20 minutes this week optimizing the top section of your LinkedIn profile. Specifically:Update your headline to clearly state who you help and how, using a positioning statement instead of a job title.Refresh your banner to visually communicate your core message.Leave thoughtful comments on five posts from people you genuinely want to connect with—offer value and start real conversations.Bonus! Share one simple, authentic post this week to start engaging your network more intentionally.Tag me and Natasha when you share your progress. I’d love to see you put this into action!Want to connect with Natasha? Visit her website at NearPoint Strategies, her Instagram, or find her on LinkedIn. Resources mentioned in this week’s episode:LinkedIn Platform: https://www.linkedin.com Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigatorCalendly: https://calendly.com Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

In this episode, I talk with Devin Lee, systems strategist and the Founder behind helping overwhelmed business owners create custom processes that simplify operations. Devin specializes in transforming chaos into clarity, enabling businesses to scale efficiently without hitting plateaus. She shares her expertise in streamlining workflows, automating tasks, and implementing effective delegation strategies to enhance client experience and boost revenue.Devin dives into her journey from professional organizing and virtual assisting to becoming a sought-after business management expert, explaining why efficient systems are essential for growth. She also highlights common inefficiencies in service-based businesses, the critical role of first impressions in sales, and the importance of automating client onboarding to create lasting positive experiences.Key takeaways:Effective systems are foundational to scaling a business without burnout.Overly manual processes can harm sales, client relationships, and retention.Automating routine tasks and delegating effectively frees up creative space for strategic growth.Business owners often become bottlenecks by holding onto tasks rather than empowering their teams.Regularly mapping out processes helps identify inefficiencies and areas for improvement.Sales as Service Challenge - Join In! This week’s Sales as Service Challenge is to do a 15-minute Process Audit in your business.Here’s how to do it: Choose one core process - this could be client onboarding, scheduling sales calls, or delivering your service. Write down every single step in that process. (You’re likely doing more than you realize!)Identify:- What can be automated?- What can be delegated?- What do you actually need to own?Streamlining even one process can save you time, create a better client experience, and remove unnecessary friction from your sales cycle. Take the challenge and let me know how it goes - DM me on LinkedIn or Instagram! #SASChallengeWant to connect with Devin? Visit her website at DevinLee.com, where you can subscribe to her highly recommended newsletter, or find her on LinkedIn to explore more insights into systematizing your business for sustainable growth.Resources Mentioned in this week’s episode:Airtable Relationship Management Template: https://devinlee6.gumroad.com/l/relationship-database-autoAirtable (Recommended Tool): https://www.airtable.comZapier (Automation Tool): https://zapier.com Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

In this episode, I chat with Amber Irwin from Social Speak Network about transforming your social media presence into a powerful, strategic tool for business growth. Amber shares her effective method for maximizing productivity: dedicating just one hour per day to create impactful short-form videos that fuel your content strategy across multiple platforms.Amber emphasizes the importance of treating yourself as a client, scheduling time specifically to work "on" your business, and staying committed to these time blocks. She discusses the positive impact consistent video creation can have on client engagement, brand visibility, and overall business momentum.Amber also offers practical advice for overcoming common obstacles like procrastination and perfectionism, underscoring the importance of progress over perfection.Key takeaways:Investing just one dedicated hour daily in strategic content creation can significantly enhance your business growthShort-form videos are an efficient way to create versatile, engaging content across multiple platformsPrioritize working "on" your business with the same seriousness as client workConsistency and commitment in content scheduling prevent procrastination and maintain business momentumOvercoming the fear of video creation becomes easier with regular practice and a focus on genuine connectionThis week's challenge: Record one short video (30-60 seconds) sharing a quick tip, answering a common client question, or giving a behind-the-scenes look at your work. Post this video to your preferred social media platform. Remember, progress matters more than perfection—just hit record and start building those connections!Want to connect with Amber? Visit any of her links listed below and book a consultation to supercharge your content strategy.Guest Links:Social Speak Website: https://socialspeaknetwork.comSocial Speak Instagram: https://www.instagram.com/socialspeaknetworkAmber LinkedIn: https://www.linkedin.com/in/amberirwin/Book a Consultation with Amber: https://socialspeaknetwork.com/contact-us/Resources Mentioned:Canva (Recommended Content Creation Tool): https://www.canva.comChatGPT for Content Ideas: https://openai.com/chatgptMel Robbins Podcast (Amber’s go-to for motivation): https://www.melrobbins.com/podcastHave an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

In this episode, I sit down with Brandon Rush, founder and CEO of Small Axe Sales, to talk about transforming traditional sales into authentic service-driven relationships. Brandon shares how Small Axe Sales helps businesses shift from transactional selling to building meaningful connections, enhancing long-term customer loyalty and sustainable growth.We get into Brandon’s journey from high-pressure corporate sales environments to creating his own methodology that emphasizes empathy, active listening, and genuine problem-solving. He explains why sales should be seen as an act of service, and how adopting this mindset can significantly boost both employee satisfaction and bottom-line results.Key takeaways:Sales becomes more effective when it prioritizes genuine service and customer wellbeing over short-term gainsEmpathy and active listening are crucial skills for building trust and long-lasting relationships with clientsTraditional high-pressure sales tactics often lead to burnout, poor morale, and high turnoverTraining your sales team in consultative selling creates a more engaged, satisfied workforceAdopting a service-driven sales culture leads to sustainable business growth and higher client retentionBrandon also provides practical insights into training sales teams to become consultative partners rather than just revenue-generating machines, highlighting real-world examples from businesses he's transformed.This week's challenge: Reflect on your current sales interactions and identify one area where you can shift your approach from transactional to service-oriented. Commit to actively listening to understand your client's deeper needs in your next sales conversation, rather than focusing solely on closing the deal.Want to connect with Brandon and Small Axe Sales? Find him on LinkedIn and visit Small Axe Sales' website to explore how his approach can help revolutionize your sales strategy. Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

In this episode, I talk with Emily Dean, founder and lead strategist at Bolt & Bloom, about how female founders can scale their businesses past $1 million without burning out.Emily shares how she helps women entrepreneurs who've hit a growth wall create sustainable systems that support both profit and wellbeing. After 15 years in corporate marketing with brands like MTV, Nickelodeon, and Paramount Global, she saw firsthand how hustle culture was taking a toll, and now helps founders rebuild their businesses from the inside out.Key takeaways:Success and hard work don't have to mean constant grinding and exhaustionPerfectionism and the need to do everything yourself are major barriers to sustainable growthCorporate lessons that apply to small businesses: strategic thinking, data-driven decisions, and consistent messagingBuild systems that allow your business to "run while you sleep"Use mindfulness practices to rebuild your relationship with your businessEmily also shares insights from her yoga teacher training in Thailand and how that experience completely reframed her definition of success - focusing on creating a calm nervous system rather than constant hustle.This week's challenge: Take 15 minutes to do an energy audit of your work. Categorize tasks as: "Do" (your zone of genius), "Delegate" (necessary but not for you), or "Delete" (tasks draining you without adding value). Then make one immediate shift based on your findings.Want to connect with Emily? Find her on Instagram, TikTok, and LinkedIn, or reach out about her Brand Reset Lab designed to help founders realign their businesses with their true vision and values.Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

In this episode, I talk with Elizabeth Howell, owner of Howell Media, about the power of organic marketing for small business owners and solopreneurs.Elizabeth shares how she helps entrepreneurs fight marketing indecision by focusing on just two powerful strategies: LinkedIn and podcast guesting. As someone with extensive media experience, she discovered this combination gives the biggest return on time investment without requiring a massive budget.Key takeaways:Combine podcast guesting with LinkedIn to maximize your marketing ROIOne podcast appearance can generate multiple content pieces across platformsMake marketing fun by leaning into formats that energize youReal results: one guest generated $50,000 in coaching sales from a single podcastComments on LinkedIn can drive more growth than daily postingElizabeth also shares her "Goals + Actions" exercise for creating LinkedIn content, where you map client goals against what they need to know, giving you endless content ideas.This week's challenge: Create five LinkedIn post ideas using Elizabeth's goals + actions exercise.Want to connect with Elizabeth? Find her on LinkedIn: https://www.linkedin.com/in/euh24/Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

In this episode, I talk with Nelson Dickson, founder of C3 Creations, about the power of relationships in sales.Nelson shares how he built his marketing brokerage by focusing on genuine connections rather than transactions. As a self-described introvert, he changed his approach to networking by asking "How can I help?" instead of "What can I get?"Key takeaways:60-70% of Nelson's business comes from referralsShift your mindset from collecting business cards to making real connectionsGive more value than you gainBe authentic - people can spot "quota breath" from a mile awayDon't be afraid to stand out (like wearing silly Christmas suits!)Nelson also recommends consistent content posting and doing a yearly "relationship audit" to strengthen connections that matter.This week's challenge: Take 15 minutes to reconnect with one contact - no pitch, no agenda, just genuine connection.Want to connect with Nelson? Find him on LinkedIn or visit c3creations.com.Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.

From corporate dropout to sales marketing entrepreneur, Tam Smith is on a mission to transform how you view sales. Forget pressure-filled transactions—Tam's approach focuses on building relationships that create genuine value. After weathering layoffs, family crises, and a pandemic pivot, she's discovered her true calling: helping brilliant ideas find their perfect audience.In this podcast you'll get a peek behind the scenes with sales and brand-building experts who are in the trenches to find out what actually works.Each episode will end with a practical "sales as service challenge" for you to implement immediately.Subscribe now to stop spinning your wheels and start making meaningful connections that drive real growth!Have an episode idea? DM me on LinkedIn and let me know!—Nothing happens in business — or life — until someone says hi. That's the philosophy behind Tam Smith's work as founder of Studio Three 49.As a Sales Growth Strategist, she helps service founders build relationship-first sales systems through focused 1–3 day intensives — so they can stop relying solely on referrals, no cold pitching required. With 15+ years in sales leadership, Tam believes sales is an act of service. It's about what you give, not what you get. And when you serve well, the results always follow.When she's not working with clients, you'll likely find her rock climbing or mapping out her next adventure with her Supermutt, Ila, in Durham, NC.