Social Goals: Social media strategy for small businesses

Forget content "balance". What your business actually needs is a content flow. In this Social SOS episode, Kat answers a question from a brand photographer inside the Social with Kat Club who wants to know how to balance educational, personal, and sales content without a formal launch period.Kat breaks down why the idea of balance is a myth (for your content and your life), and shares a practical framework for cycling through promotional and nurture periods — so you're selling consistently without burning out or annoying your audience.Submit your Social SOS question: https://telbee.io/channel/bkcxdbbywolzdwqk7-yifw/Chatted about in this episode: 🪩 Why "balance" isn't the right framework for content creation🙏 What content flow actually looks like in practice✨ How to identify the right times of year to run promotional periods👀 What a promotional week or 10-day push looks like in content terms🗓️ Why promotional content can underperform on vanity metrics but still drive real revenue🩷 How to schedule recovery time after a promo push — for you and your audience☺️ Using top-performing evergreen content during low-promo periods📝 Homework: map your next 2 months and schedule your next promotional windowDon't forget to like, subscribe, and leave 5 stars!☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:Instagram: https://www.instagram.com/socialkatmedia/Threads: https://www.threads.net/@socialkatmediaLinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business: https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

I'm joined by one of my favourite follows of all time, Kalin Sheick — florist, storyteller, boundary queen, and founder of Sweetwater Floral — for an honest conversations about building community on social media. Kalin has built Sweetwater Floral to over 46K Instagram followers and her personal brand, Kalin Sheick to 27K+ through 12 years of consistent, authentic storytelling. And she's here to share exactly how she did it (and what she'd do differently).In this episode, we talk about:🌸 How to set real boundaries around your phone, your clients, and your time🌸 The story behind "clinks" and how an accidental Instagram Stories habit helped build her community🌸 Why consistency beats virality every single time🌸 The behind-the-scenes of her move to Substack and why she's finally monetizing her writing🌸 How to share authentically online while still keeping your private life privateResources & Links Mentioned:Follow Sweetwater Floral on Instagram: @sweetwaterfloralFollow Kalin Sheick on Instagram: @kalinsheickConnect with Kalin on Substack: Lucky Girl: Essays for Women Doing Great, MostlyJoin the (free!) Lucky Girl Book Club: https://kalinsheick.com/bookclubRot Stop app: https://www.rotstop.app/Foqos app: https://www.foqos.app/Opal app: https://opalapp.com/Don't forget to subscribe and rate 5 stars!☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:Instagram: https://www.instagram.com/socialkatmedia/Threads: https://www.threads.net/@socialkatmediaLinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business: https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

This week's podcast episode features a Social SOS — a listener questioner! We dive into one of the most important questions for service providers and coaches: how do you build trust quickly on social media?Spoiler: it's not about picking the "right" content type. It's about community content — content that makes your audience feel deeply seen.In this episode:🫶 Why the real foundation of trust isn't education, storytelling, or client wins — it's community content📖 How to write content so specific that your audience feels like you read their diary👀 The "7pm dread" example and why specificity converts way better than broad messaging✨ Where to find the exact words your audience uses (even if you're a newer business)🩷 How community content, educational content, and client wins work together to bring people in and convert themReady to create more community content? Steal these hooks: ✨ Me waiting for all the [IDEAL CUSTOMER]s to find me so I can show them my [PRODUCT/SERVICE] so they can [OUTCOME/FEELING THEY’LL GET]✨ Respectfully, if you’ve never [THING YOU & YOUR AUDIENCE HAVE TO DEAL WITH] then I don’t want your [NICHE/INDUSTRY] advice✨ POV: You’re a [HOW YOUR AUDIENCE DESCRIBES THEMSELVES] and started [TIP YOU’RE GIVING THEM] and now [OUTCOME/BENEFIT]Don't forget to like, subscribe, and leave 5 stars! ☆ Learn how to create community content that stops the scroll with the Social Goals course: https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

I'm just going to tell you what to post. In this episode (the first of a monthly series!), Kat breaks down three ready-to-create posts you can add to your content calendar for the week ahead: low-effort and high-impact ideas rooted in strategy to help you scroll less and sell more.In This EpisodeWhy consistency doesn't mean posting the same amount every single weekThe difference between "launching mode" content and "steady flow" content3 specific posts you can create this week — covering all 3 pillars of core contentVisit the blog post for examples and scripts: Don't forget to like, subscribe, and leave 5 stars! ☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

"B-roll" gets thrown around a lot in the social media world, but what does it actually mean — and how do you use it well? In this episode, Kat breaks down exactly what B-roll is, how to film it effectively with just your phone, and gives a tailored shot list for every type of small business owner.Key TakeawaysB-roll definedFilming tips for better B-rollShot ideas by business typeHow to stay organized (and save storage space)Ready to build your content library?📋 Free B-Roll Checklist & Filming GuideDon't forget to like, subscribe, and leave 5 stars! ☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

This week's episode is a special one! It's the first listener question episode! Kat answers a question submitted by an Ontario flower farmer asking what to post on social media during the off-season. Whether you're in agriculture, a product-based business with slow seasons, or a service business that's fully booked, this episode is packed with practical content ideas for your "downtime."Key TakeawaysYour product isn't the whole story. Off-season is the perfect time to build connection through your story (not just your offerings). Audiences who know you are more likely to choose you when buying season arrives.Bring people behind the scenes. Show the "boring" parts: seed orders, spreadsheets, planning for the year ahead. What feels mundane to you is genuinely interesting to your audience.Lean into the season your audience is actually in. Tap into how your followers are feeling right now (hello, February despair) and create content that speaks to that like a countdown to warmer days or a "spring is coming" reminder post.Share your unique point of view. Use the off-season to differentiate yourself. Why do you do things a certain way? What won't you find at your farm? Talk to camera and let your beliefs and values shine.Content types to experiment with:B-roll reels with on-screen textPhoto + text carousels (performing really well on Instagram right now!)Voiceover videosTalk-to-camera reelsEpisode Mentions🎙️ Submit your own voice note question📱 Why the "Boring" Content MattersDon't forget to like, subscribe, and leave 5 stars! ☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

It's February 2026, and if you're feeling like social media is louder, harder, and more soul-crushing than ever — you're not wrong. But here's the thing: this year isn't about doing more content or chasing every trend. It's about being intentional, strategic, and (dare I say) a little braver with how you show up.In this episode, I'm breaking down what a real 2026 social media strategy looks like for small business owners who want results without the burnout. We're talking variety of content (not just B-roll!), why you need to schedule social like any other business task, and how being bolder — not controversial, just you but louder — can transform your connection with your audience.Plus, I'm giving you permission to stop doing only one thing and start experimenting with content that actually builds relationships, not just views.In this episode:Why you need to treat social media like a real task in your calendar (not a 10 p.m. scramble)The types of content that matter in 2026: B-roll, talk-to-camera, voiceovers, carousels, and moreHow to create variety without overwhelm — start with just one new format this monthWhy talk-to-camera and voiceover reels might get fewer views but deeper connectionThe power of storytelling carousels (and why they're driving hundreds of new followers for club members)What it means to be braver and bolder on social — without being clickbaity or controversialHow to use your voice, your story, and your opinions to stand out in a noisy feedFree resource mentioned in this episode:Get my free B-roll checklist and shooting guide here: https://socialkatmedia.com/resources-broll?utm_medium=podcast&utm_source=social-goalsDon't forget to like, subscribe, and leave 5 stars!☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:Instagram: https://www.instagram.com/socialkatmedia/Threads: https://www.threads.net/@socialkatmediaLinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business: https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

We’re halfway through January, and no — I didn’t do a “new year, new me” vibe this time around. But I did finally sit down to look back at my content from 2025, and in this episode, I’m sharing what worked, what flopped, and what I’m taking with me into 2026.From a quick holiday carousel that brought in over 100 new followers to a sad-girl Blue Jays reel that unexpectedly blew up, I’m walking you through the posts that performed, the ones that didn’t, and — more importantly — why. If you’ve been feeling the pressure to have everything figured out by January 1st, this is your reminder that your timeline is valid, and it’s never too late to start fresh.Plus, I’ll show you how to run this kind of content review for your own business so you can head into 2026 with way more clarity and confidence.In this episode:My most viewed post of the year — and why it took 10 minutes to makeThe Blue Jays reel that got shared over 3,000 times (IYKYK)What trial reels taught meWhy sales posts might tank in views (but still be worth it)How to actually use your insights to plan better contentSee the posts I'm talking about in this episode here.Don't forget to like, subscribe, and leave 5 stars!☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

In this refreshingly honest episode of Social Goals, host Kat Tepylo Murphy sits down with Ashley Wyatt—creative director, mom of two under three, and founder of Monarch Design Co. Ashley shares her winding journey from teaching herself calligraphy to becoming a sought-after branding and web design expert. She dives deep into building a business that honours motherhood, managing marketing without burnout, embracing timeless over trendy design, and using real-life content to foster meaningful connections.Whether you're a creative entrepreneur, a parent balancing it all, or someone looking to create sustainable growth in business, this episode is full of golden insights.💬 In this episode: Ashley's evolution from Etsy shop owner to creative director and agency founderHow she built a business that supports (not competes with) motherhoodSmart marketing strategies for limited time and bandwidthWhy personal, behind-the-scenes content builds stronger brandsThe power of SEO, blogging, and relationship marketing in 2026Lessons learned from navigating maternity leaves as a self-employed parents🔗 Resources & Mentions:Connect with Ashley on Instagram: @monarchdesigncoVisit: themonarchdesignco.comListen to Ashley’s podcast: Self-Made Life: https://themonarchdesign.co/category/podcast/Kat’s episode on Self-Made Life: https://www.podbean.com/media/share/pb-892hn-19f1026Don't forget to like, subscribe, and leave 5 stars! ☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

As small business owners, we often dismiss our daily routines as “boring” but that’s exactly what makes them valuable on social media. In this episode, Kat explains why your everyday behind-the-scenes is a superpower, not a snoozefest. With two actionable content ideas to try today, you’ll discover how to turn the mundane into magnetic content that keeps your audience cheering you on and clicking “follow.”🫶 What you'll learn from the episode:You have a unique edge as a small business owner: your personal connection.What’s boring to you is fascinating to others — especially if it’s outside their daily experience.Behind-the-scenes content builds trust, relatability, and loyalty.Day-in-the-life videos and long-form real-time clips are powerful (and easy!) content formats to try this month.Don't forget to like, subscribe, and leave 5 stars! ☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

In this episode, Kat tackles one of the most misunderstood and ever-changing parts of social media: hashtags. With Instagram now testing new limits of just 3 to 5 hashtags per post, this episode unpacks what’s really happening, how it affects reach and discovery, and what local small business owners should do to stay strategic — and sane — on social media.What this episode covers 👀 Instagram is testing new hashtag limits: 3 or 5 instead of 30.Hashtags are no longer a major driver of reach — they’re now used more for search and categorization.The Instagram algorithm reads your entire post, not just hashtags: image, caption, text on screen.Relevance matters more than quantity: 3–5 strategic hashtags > 30 generic ones.Go local and specific: use location-based and niche keywords to improve discoverability.Focus on creating content that tells your story and centers your audience.Don't forget to like, subscribe, and leave 5 stars!Sticker shoutout: https://www.instagram.com/justfollowyourartshop/ ☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

If marketing feels like a chore, your audience can tell—and your results will suffer. In this energizing solo episode, Kat breaks down the mindset shift that every small business owner needs: fun is not just a bonus, it’s the key to effective marketing. Kat shares how embracing joy in your content creation can radically transform engagement, consistency, and connection with your community.From her journey working with makers, main streeters, and hometown service providers to the mission behind the Social with Kat Club, this episode is packed with inspiration and practical encouragement to help you rediscover the joy in your marketing routine, especially during the hectic holiday season.Whether you’re prepping for Black Friday, planning for 2026, or just trying to show up more confidently online, this episode is a reminder that fun drives results.Tune in to learn:👀 Why dreading your marketing leads to lackluster results🫶 The difference between “fun and effective” and “fun is effective”🩷 Who the Social with Kat Club is really for (hint: it’s more than just small-town businesses)😃 How to bring joy back into your content creation process🎄 Real-life holiday content ideas to spark creativity✨ The role of community and wraparound support in staying consistent🎁 Sneak peek at Black Friday offers for the Social with Kat ClubDon't forget to like, subscribe, and leave 5 stars! ☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goalsBLACK FRIDAY SPECIALS valid Nov 26-28: https://socialkatmedia.com/club-black-friday?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

Black Friday is one of the noisiest times on social media—but that doesn’t mean you have to run a sale to be heard. In this episode, Kat breaks down powerful strategies for both participating in and opting out of Black Friday promos without sacrificing connection, sales, or your sanity. Whether you're launching your biggest sale of the year or skipping it entirely, you’ll learn how to show up intentionally, tell your story, and engage your community without burnout. Plus, Kat shares personal insights on planning around your energy levels, repurposing high-performing content, and making sure your marketing is human-first and strategy-led.🎄 Covered in this episode Why not having a Black Friday sale can be a marketing opportunityHow to share your “why” with your community (sale or no sale) to build trustStrategies for staying visible during this high-traffic seasonSelf-care tips for avoiding burnout during holiday promotionsThe power of repurposing past content—including Kat’s viral exampleHow your cycle or energy rhythms can inform your marketing calendarCreating content that connects emotionally during peak sales periodsDon't forget to like, subscribe, and leave 5 stars! ☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

After a brief podcast pause (because life happens!), Kat returns with the most adorable guests yet— her kids! This candid, cozy, and laughter-filled episode is a nod to all the multitasking, magic-making parents running businesses and raising families at the same time. Get ready for giggles, kid logic, and the kind of joy that reminds you why you started your business in the first place. From sweet insights on what “Mama does for work” to podcast recommendations for kids, screen-time boundaries, and the magic of Lego and baking— this is the most adorable strategy break you didn’t know you needed.This episode features: 💼 A kid’s take on what “Mama” does for work🧠 Chatting about screen time and healthy boundaries🎧 Our family’s favourite kids’ podcasts 🎨 The role of baking, Lego, and crafts in balancing business + family life🤹‍♀️ Real talk on being a parent and entrepreneur during the holidaysDon't forget to like, subscribe, and leave 5 stars! ☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

Lisa Couture, founder of Couture Candy, joins Kat for a heartfelt conversation about running a small business rooted in kindness and community. From launching during the pandemic to navigating multiple storefronts and getting serious about social, Lisa offers an honest look at the emotional and practical realities of entrepreneurship. Learn how Lisa built a loyal following, grew her Instagram by 5,000+ followers in just a few months, and continues to make a real impact with every piece of candy sold.What we chat about in this episode:🎂 Celebrating 5 years in downtown Peterborough🍬 The origin story of Couture Candy and its deeper mission😢 The emotional rollercoaster of running a business🧠 Lisa’s content strategy shift for Instagram growth🛍️ Why storytelling is key for small businesses📦 The power of candygrams in connecting people💬 Setting boundaries and giving back with intention📲 How Lisa uses trends, AI, and scheduling to show up authentically onlineDon't forget to like, subscribe, and leave 5 stars!Connect with Lisa:Follow Lisa on Instagram: @couturecandy.ptboTune into Lisa’s live sales: Thursdays at 8:30PM EST on Instagram and TikTokShare this episode with your fellow small biz ownersSupport small businesses by shopping local and spreading kindness 💕 ☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

Branding is so much more than picking pretty colours—it’s about alignment, storytelling, and owning your space as a leader. In this episode, Kat sits down with Stacy Aguilar, brand and web designer, strategist, and creator of The Good Design Method, to talk about building a visual identity that actually works.Stacy shares how to avoid visual boredom while staying consistent, why design is an act of leadership, and how to confidently show up—even before you feel "ready." Whether you're DIY-ing your brand or prepping to outsource, this conversation is packed with encouragement, actionable design strategies, and mindset shifts to help you take up space as the expert you already are.🩷 We chat about:Visual consistency ≠ boring: Stacy breaks down how to keep your brand visually consistent and creatively dynamic.Design is leadership: A strong brand empowers you to show up confidently and helps others believe in your expertise.Start where you are: Your visuals don’t have to be perfect to be powerful. Start with what you have and build as you grow.DIY doesn’t mean “do it alone”: Leverage tools, templates, and guidance (like The Good Design Method) to make confident design decisions.Content batching tips: How to create reusable graphic templates and reduce design overwhelm with smart systems.Brand archetypes matter: Why understanding your brand personality influences every visual decision you make.📣 Connect with Stacy:Instagram: @stacyeaguilarWebsite + Program Info: https://www.stacyeaguilar.com/the-good-design-method-waitlistDon't forget to like, subscribe, and leave 5 stars!☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

In this episode of Social Goals, I sit down with Canadian maker Bonnie Smith — the creative force behind Concrete Barn Co. and CBCo.Designs. From managing three Instagram accounts to batching a week of content in just two hours, Bonnie offers real, relatable insight into what it’s like to wear all the hats. You’ll walk away with practical strategies for streamlining your content and showing up authentically — even if you're an introvert.Meet Bonnie:Bonnie Smith is a laser file designer, physical product creator, and consultant based in Canada. She runs Concrete Barn Co., a shop selling laser-cut keepsakes and home decor, and Cbco.Designs, a digital storefront offering cut-ready files for makers. A mom, a maker, and now a full-time entrepreneur, Bonnie is passionate about helping other creatives balance time, creativity, and sales — without the burnout.Episode Highlights:🛠️ Managing Multiple Accounts: How she creates content for 3 Instagram accounts every week — in under 2 hours.🧰 Systems that Work: The simple photo and B-roll organization strategy that keeps content creation stress-free.🎬 Showing Up Authentically: From refusing to show her face to confidently sharing stories (no dancing required!).🔁 Repurposing Like a Pro: Why she never starts from scratch with seasonal content — and you shouldn’t either.📈 Intentional Growth: How one viral lip-sync reel took off and why mixing content types matters.🤝 The Power of Connection: How the Social with Kat Club gave her structure, fresh ideas, and community.Connect with Bonnie:Laser-cut products: @concretebarnco Digital files for makers: @cbco.designsDon't forget to like, subscribe, and leave 5 stars! ☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

In this epi of Social Goals, I chat with farmer, florist, and creative entrepreneur Kelsey Jibb, the powerhouse behind Cold Springs Flower Farm in Cobourg, Ontario. As a busy mom of three, Kelsey shares how she juggles farming, motherhood, and marketing — all while building a flower business that’s anything but boring.Kelsey opens up about her journey into content creation, how social media became a vital part of her growth strategy, and why showing up authentically (Merlin bird app and all!) makes all the difference. Plus, she shares her honest take on being part of the Social with Kat Club and how it transformed her marketing workflow.Meet the guest:Kelsey Jibb is the founder of Cold Springs Flower Farm, a micro flower farm in rural Ontario known for its bright, bold, and personality-filled blooms. Through subscriptions, a farm stand, and seasonal experiences, Kelsey’s mission is to make flowers feel fun and help women reconnect with nature—one bouquet at a time.What we chat about:🌻 Weathering the Storms: Kelsey shares how this year’s brutal growing season (42 days without rain!) has impacted the farm — and how she’s staying resilient.📲 The Power of Personality: Why showing up authentically on social (even as a bird-nerd) creates deeper audience connections.🧠 Behind-the-Scenes is the Strategy: How showing the not-so-glamorous parts of farm life actually boosts engagement.📅 Marketing Workflow Tips: Kelsey walks through her weekly content routine — including how she batch-creates content and schedules it without burnout.🎯 Finding the Right Audience: The mindset shift that helped her finally start speaking to her real target market.💬 The Club Effect: How the Social with Kat Club helped Kelsey reclaim her time, creativity, and confidence as a content creator.Connect with KelseyGet her Free Checklist for Fresh Cut Flower Care to help your blooms last longer: https://coldspringsflowerfarm.myflodesk.com/ Follow Kelsey on Instagram: @coldspringsflowerfarm – for behind-the-scenes farm life, content creation inspo, and seasonal updates (pumpkins included 🎃).Don't forget to like, subscribe, and leave 5 stars! ☆ Join the Social with Kat Club: Fun & effective content prompts, coaching, and community for small business owners https://socialkatmedia.com/social-with-kat-club?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

When you’re a small business owner who prides yourself on supporting local, what happens when someone calls you out— for buying Starbucks? In this heartfelt episode, I open up about a personal experience that left me spiralling and the lessons I learned about imperfection, judgment, and the pressure to perform perfectly as a values-driven entrepreneur.I also share how this moment became a catalyst for change, leading me to show up more transparently in my business and communicate the causes I support behind the scenes. This is a conversation about nuance, empathy, and giving ourselves grace while still doing our best to make a difference.If you’ve ever felt like you’re not doing enough or questioned whether your values align with your actions, this one’s for you.🔗 Resources Mentioned:🌍 Oxfam Canada – Fighting poverty and inequality through women’s rights☕ Prompts to Posted Workshop – Batch a week of content + support a good cause ($5 from each ticket goes to Oxfam)☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

If you’ve ever found yourself doom-scrolling at night instead of doing something you actually enjoy (hi, guilty), this episode is for you.I’m sharing the biggest game-changer I’ve made when it comes to phone boundaries — getting a business-only phone — and all the little tweaks I’ve tested to help me feel better and create better. This one's about giving yourself some breathing room from the apps that are literally designed to keep us scrolling.If you’re a small biz owner who’s also a content creator (aka all of us), you’ll walk away from this episode with realistic, non-judgy tools to protect your peace and your productivity.In this episode, I talk about:* The real reason I needed better phone boundaries (hint: it’s not just business)* Why having a separate business phone has changed everything* The apps, habits, and tools that helped me scroll less (https://one-sec.app/ and https://www.forestapp.cc/) * How I’m modelling better screen use for my kids (imperfectly, of course)* My thoughts on things like the Phone Box, the Brick, and even a “kitchen phone”* What’s working for me right now — and where I’m still figuring it outIf you’re ready to make your social media habits work for you (not against you), this is your episode.Don't forget to like, subscribe, and leave 5 stars! ☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

There’s no rule book for running a business and raising kids — and the picture-perfect version we see on social media often does more harm than good. In this episode, Puja and I go deep into the reality of ambition, motherhood, and identity as women entrepreneurs.From introvert-friendly ways to show up online, to the importance of separating your personal brand from your business brand, to letting go of the “balance” myth, Puja shares how she’s built a sustainable business while staying true to herself. Whether you’re a fellow creative, a small business owner, or a mom navigating similar challenges, you’ll walk away with both validation and actionable strategies.We chat about:💡 The difference between “balance” and “harmony” in work and life✨ Why Puja separated her personal brand from ROOP Creative — and how it changed her content🎯 Introvert strategies for networking, events, and social media🚫 The myth of the “perfect” working mom image online🤝 How community and mentorship can change your business trajectoryConnect with Puja:Instagram: @thepujamalhotraROOP Creative Agency: @roopcreativeagencyLearn about her Corporate Dropout mentorship: roopcreativeagency.com/mentorshipDon't forget to like, subscribe, and leave 5 stars! ☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

Instagram has rolled out three new updates this week — and they’ve got small business owners talking. In this episode of Social Goals, I break down:The controversial new Map feature and why you should think twice before turning it on.How to use Reposts strategically to boost engagement without hurting your analytics.What the new Friends tab in Reels means for your content visibility.You’ll walk away with practical safety tips, fresh marketing ideas, and a clear plan for leveraging these changes in a way that actually helps your local business grow.What I cover in this episode: 🚫 Map feature risks: what it does, how it works, and why keeping it off is safest.📲 Repost button: smart ways to use it for UGC, events, and collaborations.👯‍♀️ Collab vs. Repost: when each makes the most impact on your reach.🎯 Friends tab in Reels: how it reflects Instagram’s push toward private sharing and conversations.💡 Why a chronological feed wouldn’t solve your reach problems.Don't forget to like, subscribe, and leave 5 stars! ☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

What’s the difference between “just copy” and compelling messaging that actually connects? In this episode of Social Goals, Kat sits down with Kira from Handle and Hone to unpack the essential (and often skipped) foundation behind great marketing: messaging strategy.Together, they dive into why your words may not be landing—even if you're using the “right” templates—and how to create a message that not only reflects who you are, but truly resonates with your audience. From copy myths to voice-of-customer gold, this is a must-listen for business owners ready to ditch surface-level tactics and get real with their brand voice.What You’ll Learn:Why messaging is the “deep work” behind all great marketingThe iceberg analogy: what messaging is vs. what copy isHow to balance your voice with your audience’s desiresWhere to start when your content doesn’t sound like youTactical ways to collect and use Voice of Customer (VOC) dataWhy demographics don’t matter as much as motivationsHow to know if it’s time for a rebrand—or just better messagingConnect with Kira:👉 Download Kira’s Freebie: Their Words, Your Copy🔗 Kira’s Website: Handle and Hone📱 Follow Kira on Instagram: @handleandhone☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/Don't forget to like, subscribe, and leave 5 stars! ☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

In this solo episode, Kat unpacks why your story matters more than you think—and how sharing it authentically on social media can transform your business. Learn why your “why” is often the missing piece in your marketing strategy and how to uncover and share it confidently, even if it doesn’t feel “big enough.” Kat also walks you through a practical brainstorming exercise to start identifying the powerful moments that shaped your business journey.Whether you’re a service provider, a creative, or a small-town business owner, Kat shows you how connecting through your personal story builds trust, loyalty, and a community that’s invested in you—even before they’re ready to buy.'📌 Resources & Mentions:Simon Sinek's TED Talk – Start With WhyBook: Start With Why by Simon SinekDon't forget to like, subscribe, and leave 5 stars! ☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

In this breaking-news episode, Kat Tepylo Murphy is joined by Canadian lawyer Jaime Bell to unpack the controversial updates to CapCut’s Terms of Service—and why they matter to small business owners, social media managers, and creators.Jaime explains how CapCut now claims sweeping rights to any content you upload—including drafts—and why this could impact your copyright, your clients, and even your legal liability. If you're creating content for clients or using trending music in your videos, this conversation is a must-listen.From risk tolerance to legal compliance and smarter app alternatives, Kat and Jaime deliver the essential insights every content creator needs right now.✨ Key Highlights:What CapCut’s updated terms really say and why they’re alarmingCopyright, royalties, and third-party licensing risksWhat you can (and can’t) do if CapCut uses your contentThe legal risk of using trending music in business contentRisk tolerance and protecting client contentLegal must-haves for small biz marketing: privacy policies, testimonials, contractsFTC rules you didn’t know you were breaking📌 Resources & Mentions:Contracts Market by Jaime Bell (Affiliate Link)Jaime’s Instagram: @contractsmarketDon't forget to like, subscribe, and leave 5 stars! ☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

Sometimes the best-performing content is the least polished. Kat and Mariah dive into why embracing playful, real-life moments in your content can be a game changer for your business. They discuss the power of creating alongside friends, how to build your brand voice through low-pressure Reels, and why showing up imperfectly often leads to deeper audience connection. They also share strategies for starting conversations and pitching in the DMs without feeling slimy — plus a free guide to help you do it better.☺ Connect with Mariah:Free Guide: Pitch BetterFollow Mariah on IG: @mariahmakesithappen☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goalsDon't forget to like, subscribe, and leave 5 stars! ☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals

Social media growth doesn’t have to mean burnout. In this solo episode, Kat breaks down a realistic and human-centered approach to reaching your next 1,000 followers. Learn why attracting the right followers matters more than going viral, how to create consistent content with ease, and the importance of balancing online visibility with offline connection and rest. Whether you’re just getting started or ready to grow again, this is your go-to plan.Don't forget to like, subscribe, and leave 5 stars! ☆ Get 40+ easy-to-customize B-Roll Hooks for $7: https://socialkatmedia.thrivecart.com/hooked-the-reel-vault/?utm_medium=podcast&utm_source=social-goals ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

In this episode of Social Goals, Kat sits down with Heather Litster — holistic health practitioner and founder of Moon & Bloom — to talk about creating content that flows with your energy, not against it. Heather shares how one reel went viral (over 3.5 million views!) and the unexpected emotional weight that followed. Together, they unpack how to prepare for virality, why capturing simple B-roll is a must, and how syncing your content creation with your menstrual cycle can make social media feel a whole lot easier. If you’ve ever felt content fatigue or worried you can’t keep up, this episode offers both relief and strategy.'Don't forget to like, subscribe, and leave 5 stars!☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Connect with Heather:Moon & Bloom on InstagramCycles of Change ProjectHeather’s Website☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goalsB-Roll Checklist: https://socialkatmedia.com/resources-broll?utm_medium=podcast&utm_source=social-goals

Small businesses don’t need clickbait or manipulation to thrive. In this episode of Social Goals, Kat is joined by copywriting expert Maddy Aucoin to share how small business owners can use authentic, honest marketing to build real community — without relying on sleazy sales tactics or viral trends. They discuss the dangers of fear-based messaging, why trust and transparency matter more than ever, and how infusing your everyday life into your content can strengthen your brand (plus simple ways to show up online that feel good for you and your audience.)What You'll Learn:What honest marketing looks like for small businessesHow fear-based tactics hurt your reputation and bottom lineWhy authenticity wins over "expert hacks"How to use your real life (like coffee shop visits or hobbies) to connect with customersEasy ways to show up more consistently and joyfully onlineDon't forget to like, subscribe, and leave 5 stars! ☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Connect with Maddy: * Instagram: https://www.instagram.com/bymaddyaucoin/* Website: bymaddyaucoin.com ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

Marketing data doesn’t have to be overwhelming. In this episode, Kat and Ally bust the myth that analytics are only for big brands and dive into how beginners can harness simple data to make better decisions. From Instagram metrics to checkout optimization, they explore the real reasons small businesses should start using data now—not later.Kat and Ally break down:Why data matters more for new or small businesses than big onesThe 5 essential metrics every product-based business should trackReal-world examples of small tweaks that tripled conversionsHow Kat uncovered a hidden issue in her launch with Ally’s helpWhy UTM codes are game-changers for data trackingThe 4 pillars of marketing strategy: Reach, Nurture, Convert, Retain🔗 Resources & Mentions:Ally's FREE Google Analytics Self Audit: https://akaridigital.thrivecart.com/google-analytics-self-audit/?coupon=SOCIALKATFollow Ally on Instagram: @akaridigitalStart here with Ally’s beginner resources: akaridigital.ca/startDon't forget to like, subscribe, and leave 5 stars!☆ Build your custom social media game plan with Social Goals: The Course☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

In today’s episode, Kat shares how small-town and local-based entrepreneurs can leverage social media to connect authentically with their nearby audience. From strategic engagement to location tagging and hashtag tips, she walks through exactly how to become a visible and valued part of your local online (and offline!) community.What You’ll Learn:Why local engagement is a smart growth strategy—even for online businessesThe power of starting your audience-building efforts in personHow to use Instagram’s features (like location tags, favorites feed, and hashtags) to be discovered by people in your areaDaily and weekly habits to build genuine local engagement on social mediaMentioned Resources: Get Found & Followed: Instagram Profile Must-Haves for 2025 https://rss.com/podcasts/social-goals/1873482/Instagram Hashtags in 2025: What Works & What Doesn’t https://rss.com/podcasts/social-goals/1873482/Don't forget to like, subscribe, and leave 5 stars!☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

If you've ever thought personal branding meant sharing your entire life on social media, this episode is here to change your mind.Kat is joined by branding photographer and coach Maddie Peschong for an honest, energizing convo about building a personal brand online—without sacrificing your privacy. They dig into the real reasons personal branding matters for every business owner, how even introverts can show up authentically, and why small businesses actually have a leg up over big brands when it comes to connection and marketing.Whether you're a service provider, product-based business, or creative entrepreneur, you’ll walk away with practical tips on how to stand out, build trust, and enjoy showing up on social.In this episode, Kat and Maddie explore:What personal branding actually is—and why it’s not just for influencersHow to build a strong personal brand without sharing your whole lifeWhy authenticity doesn’t mean full accessThe secret sauce behind social media connection and conversionsHow introverts can thrive on social with small, intentional sharesWhat even big brands are trying to do—but small business owners do betterDon't forget to like, subscribe, and leave 5 stars!Personal brand product-based accounts we love:https://www.instagram.com/xxl.scrunchie/https://www.instagram.com/ivorypaperco/https://www.instagram.com/elysebreannedesign/🔗 Resources & Mentions:Find Maddie on Instagram & Threads: @maddiepeschongVisit Maddie online: maddiepeschong.comListen to Maddie's podcast: Take It Personally☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

In this episode of Social Goals, Kat sits down with Samantha Perry—multi-passionate entrepreneur and founder of Samantha Ann & Co.—to talk about how she built not one, but three thriving businesses rooted in authenticity, creativity, and community.From humble beginnings making DIY pallet signs to running a bustling home décor storefront, a stunning wedding venue, and a home styling service, Sam opens up about the hustle, the pivotal leap to full-time entrepreneurship, and the power of social media in growing a brand that feels like home. Whether you're building a business or a brand online, Sam’s insight into community-building and content strategy is packed with lessons for any small biz owner.Key Takeaways:How Samantha transitioned from side hustle to full-time entrepreneurshipWhy community-building was the key to her growthThe realities (and wins) of managing three businesses at onceHow she uses Instagram to drive real foot traffic to her storefrontHer behind-the-scenes approach to showing up on social media without burning outConnect with Samantha:Instagram: @samanthaandcoWedding Venue: @pondview.estatesWebsite: www.samanthaannandco.comDon't forget to like, subscribe, and leave 5 stars!☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

If you've been obsessing over your Instagram bio, trying to make it perfect once and for all, here’s some relief: your bio is meant to change! In this episode, Kat Tepylo Murphy explains why your Instagram bio is a living document and how you can strategically adjust it as your business evolves. Learn why your bio isn’t just about what you do, but also about what your content does for people.What You’ll Learn in This Episode:✅ Why your bio should change over time✅ The difference between what your business does vs. what your content does✅ How to make your bio work with your content strategy✅ When and how to tweak your bio to align with business goals✅ Why overthinking your bio is keeping you stuckUpdate your bio with the IG Bio Micro-Workshop— only $15: https://socialkatmedia.com/ig-bio-micro-workshop?utm_medium=podcast&utm_source=social-goals&utm_campaign=ig-bio-micro-workshop☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

Is your Instagram bio working for you or against you? In this episode, Kat Tepylo Murphy puts ChatGPT to the test by having it write her Instagram bio—then breaks down where AI gets it right, where it falls short, and how you can create a bio that actually connects with your audience. If your bio is bland, generic, or just not you, this episode is packed with insights to help you fix it. What You’ll Learn in This Episode:✅ Why most AI-generated bios miss the mark✅ The problem with vague statements and emoji overload✅ How to make your bio stand out and attract the right audience✅ A better approach than the overused “I help” statement✅ The key role your bio plays in your content strategyGet your $15 ticket to the IG Bio Micro Workshop— $3 from every ticket goes to the Canada-Ukraine Foundation: https://socialkatmedia.com/ig-bio-micro-workshop?utm_medium=podcast&utm_source=social-goals&utm_campaign=ig-bio-micro-workshop☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

In this powerful episode of Social Goals, The Pod, host Kat Tepylo Murphy welcomes farmer and advocate Emma Lee Harrison from Harrison Hill Farm to discuss the importance of authenticity in online spaces, particularly on Threads. Emma shares her journey of using her farm's social platforms to build a supportive community, speak up for human rights, and create a safe space for open conversations. From navigating viral moments to embracing change and growth in branding, this conversation is a must-listen for anyone looking to use their voice meaningfully online.TakeawaysThreads is creating a supportive environment for authentic self-expression.Social media should be used strategically to connect with audiences.Building a community is essential for effective advocacy.Kindness can be a powerful tool in social media interactions.Everyone has the ability to influence and create change.Women should feel empowered to share their voices and experiences.Sharing beliefs can attract like-minded individuals to your brand.Engagement on social media can lead to meaningful connections.Resources & Mentions:Follow Emma on Threads & Instagram: @theharrisonhillfarmJoin Emma’s email list for farm updates & advocacy insights: https://harrisonhillfarm.myflodesk.com/Get 50% off your first year with Flodesk: https://flodesk.com/c/KATTEPYLODon't forget to like, subscribe, and leave 5 stars!☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

In this episode of Social Goals, Kat Tepylo Murphy sits down—literally, on the studio floor—with business friends Maddy (@bymaddyaucoin), Ally (Akari Digital), and Mariah (Mariah Makes It Happen) to spill their biggest content icks. From cringe-worthy hooks to misleading marketing tactics, they’re calling out the content trends that just don’t work—and sharing better strategies to keep your audience engaged.What You’ll Learn in This Episode:The content marketing mistakes that instantly turn people offWhy some viral trends hurt your brand more than help itHow to create authentic, engaging content without the gimmicksThe fine line between hooking your audience and misleading themConnect with the guests: By Maddy Aucoin: https://www.instagram.com/bymaddyaucoin/Akari Digital https://www.instagram.com/akaridigital/Mariah Makes It Happen: https://www.instagram.com/mariahmakesithappen/Don't forget to like, subscribe, and leave 5 stars!☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

Your Instagram profile is more than just a collection of posts—it's your digital storefront and first impression. In this episode, Kat shares practical strategies to make your profile stand out, connect with the right audience, and boost your discoverability on the platform. From an Instagram audit to tips for bio creation and link optimization, this episode provides everything you need to level up your profile.Key Takeaways:Why your Instagram profile matters as a first impression.Four essential questions to audit your profile.Tips for creating a bio that resonates and converts.How to optimize your name field for searchability.The power of highlights and pinned posts for storytelling.Choosing the best link-in-bio strategy for your business.Time Stamps00:00 The Importance of Your Instagram Profile05:49 Conducting a Profile Audit06:31 Optimizing for Search Visibility09:29 Crafting an Effective Bio14:08 Utilizing Links Effectively18:40 Enhancing Highlights and Pin PostsDon't forget to like, subscribe, and leave 5 stars!Sign up for Instagram Bio Micro Workshop waitlist: http://socialkatmedia.com/bio-workshop-waitlist?utm_medium=podcast&utm_source=social-goalsSee Kat’s custom link in bio: https://socialkatmedia.com/links ☺ Connect with Kat:Instagram: https://www.instagram.com/socialkatmedia/Threads: https://www.threads.net/@socialkatmediaLinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

Trending audio is fun, but in 2025, it's not enough! In this episode of Social Goals, Kat Tepylo Murphy breaks down why original audio—your voice, your story, your expertise—should be a core part of your content strategy.Learn how to cut through the noise, build stronger connections, and make your audience trust you enough to buy from you. Kat shares three powerful ways to use original audio, plus practical tips to help even the most camera-shy entrepreneurs show up with confidence.Episode Highlights:(00:05) Why trending audio isn’t enough for 2025(02:20) The importance of balancing quick trends with meaningful content(04:14) Talking Head Reels – How to casually engage with your audience(08:27) Green Screen Reels – A creative way to showcase your thoughts(11:43) Voiceovers – Perfect for camera-shy business owners(16:48) The power of showing up: How original content builds real-life connectionsKey Takeaways:Social media is crowded—your voice makes you stand out.Talking directly to your audience builds trust and connection.Original audio helps potential customers feel like they know you before they buy.Don't forget to like, subscribe, and leave 5 stars!☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:Instagram: https://www.instagram.com/socialkatmedia/Threads: https://www.threads.net/@socialkatmediaLinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

Are hashtags still relevant on Instagram in 2025? If so, how many should you use? Should you still include 30, or is less more? In this episode of Social Goals, Kat breaks down the current state of hashtags and how they impact discoverability on Instagram today.You'll learn the best hashtag strategies for local small businesses, including how to choose the right hashtags for your posts, where to place them, and how to create a hashtag cheat sheet to streamline your content creation. If you're tired of overthinking your hashtags, this episode will help you simplify your approach and get back to posting with confidence.Listen now to learn:✅ The truth about hashtags in 2025 – are they still effective?✅ How many hashtags you should use in your Instagram posts✅ Why hyper-relevant hashtags outperform generic ones✅ The four essential hashtag categories for small businesses✅ How to create a hashtag cheat sheet to save timeTimestamps:00:00 The Evolution of Hashtags on Instagram05:00 The 4 types of Hashtags you need13:00 Building Your Hashtag Cheat SheetHashtags are still a powerful tool—but only if you use them strategically. Hit play and start optimizing your content today!☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goalsDon't forget to like, subscribe, and leave 5 stars!☺ Connect with Kat:• Instagram: https://www.instagram.com/socialkatmedia/• Threads: https://www.threads.net/@socialkatmedia• LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to help your small business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

What's your story? In this debut episode of Social Goals, Kat shares her journey from small-town dreams to building a thriving social media agency—only to realize that success didn’t look the way she had imagined.After experiencing extreme burnout and a big injury, she made the bold decision to restructure her business and realign with her passion: supporting small businesses in a way that is fun, sustainable, and fulfilling.She shares the lessons learned, the pivotal moments that shaped her path, and why this podcast is the next chapter in her story.Marketing should be sustainable, fun, and fit into your life, not overwhelm it.Don't forget to like, subscribe, and leave 5 stars!☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Connect with Kat:Instagram: https://www.instagram.com/socialkatmedia/Threads: https://www.threads.net/@socialkatmediaLinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☺ Free Resources to help your small business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

Welcome to Social Goals—the podcast that teaches social media and marketing strategies that actually work for your local small business—without dancing trends, posting three times a day, or burning out.Hosted by social media strategist Kat, this trailer gives you a sneak peek into what Social Goals is all about. Every Monday, you'll get quick, actionable lessons, real conversations with small business owners, and content ideas you can post—fast. With over a decade of experience helping small-town businesses grow online, Kat is here to help you break free from the content creation hamster wheel and start marketing smarter.It's time to do social, strategically. Hit play and get ready to level up your local business marketing with Social Goals!Don't forget to like, subscribe, and leave 5 stars!☺ Connect with Kat:• Instagram: https://www.instagram.com/socialkatmedia/• Threads: https://www.threads.net/@socialkatmedia• LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Free Resources to help your small business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals