The Juice - Consumer Direct Podcast

What if the leads most companies write off still have real value?In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Drew Warmington, CEO of iLeads and Tova Data, to talk about the evolution of lead generation, data enrichment, customer acquisition, and how better lead intelligence helps businesses recover more revenue from leads they already own.Drew shares his story from the early days of online lead generation to building data-driven solutions that help companies qualify faster, prioritize smarter, and create stronger conversations with consumers. The conversation gets into how data can improve targeting, how lead scoring helps teams focus on the right opportunities, and why old or unconverted leads should be treated like an asset instead of a sunk cost.There is also a strong discussion around how enriched data helps contact centers and sales teams build more authority in the conversation, reduce friction, and improve conversion by knowing more before the call even begins.If you work in lead generation, customer acquisition, mortgage, insurance, home services, sales, or revenue operations, this episode is packed with practical insight on how better data leads to better decisions and better outcomes.Listen now and subscribe for more conversations on lead gen, conversion, compliance, sales performance, and revenue growth.00:00 Intro and welcome to Drew Warmington00:30 Long history with Drew in the lead space02:19 Drew’s tenure in the industry and early story03:39 The early days of lead generation04:21 How Drew got started online in 199607:09 Scrappy startup lessons in lead gen09:24 What iLeads and Tova Data do today12:33 Data, process, and smarter decisions at scale15:04 How Tova Data fits into the business16:07 Why enriched data matters more today18:00 Home services use cases and property data20:06 Improving qualification and appointment workflows22:00 How better data improves the sales conversation23:33 Case study on recovering value from old leads26:08 Turning lead inventory into revenue29:03 Final thoughts and entrepreneurial advice30:23 Closing thoughts and outro#DrewWarmington #iLeads #TovaData #LeadGeneration #DataEnrichment #LeadScoring #CustomerAcquisition #ConversionStrategy #LeadData #SalesConversion #MortgageLeads #InsuranceLeads #HomeServicesLeads #RevenueGrowth #CustomerData #TheJuiceConsumerDirectPodcast #CarsonPoppenger #JacobThorpe #Squeeze

Most teams focus on getting the lead. The better teams understand what happens after it.In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Margaret Wise, CGO of ClickDimensions, to talk about customer intent, revenue growth, client retention, onboarding, and the growing role AI is playing across modern sales and marketing teams.Margaret brings a broad view of how revenue teams actually perform when marketing, sales, and client strategy are aligned. This conversation gets into the signals most companies miss, why implementation matters just as much as the technology itself, and how strong teams use better visibility to improve outcomes across the customer journey.There is also a practical discussion around AI and how teams are actually using it inside revenue operations. The conversation stays focused on real application, including better visibility into conversations, stronger follow-up, improved workflows, and more informed decision-making.If you work in lead generation, sales, marketing, customer experience, or revenue operations, this episode gives a grounded look at what it takes to turn more intent into more revenue.Like, comment, and subscribe for more conversations on lead gen, conversion, compliance, sales performance, and the systems behind modern growth.Looking to connect with other sales, marketing, and revenue leaders? Learn more about Pavilion here: https://www.joinpavilion.com/00:00 Intro and welcome01:05 Margaret Wise’s background and career path04:12 How each role built toward the next06:13 Revenue strategy and the tools teams need today08:04 The biggest problems modern teams are trying to solve11:21 AI workflows, automation, and customer conversations13:02 Managing clients, retention, and growth opportunities15:27 Why performance earns trust17:45 Onboarding and the customer experience19:51 Why implementation matters more than most teams realize22:18 AI, analytics, and staying focused26:02 Pavilion, networking, and leadership growth31:47 Final thoughts on learning from other operators33:16 Outro#MargaretWise #ClickDimensions #CarsonPoppenger #JacobThorpe #JuiceConsumerDirectPodcast #Squeeze #CustomerIntent #RevenueGrowth #LeadGeneration #LeadConversion #RevenueOperations #SalesLeadership #ClientRetention #OnboardingStrategy #MarketingTechnology #B2BGrowth #RevOps #SalesStrategy #MarketingStrategy #AISales

What’s working in performance media right now, and what are brands still getting wrong in customer acquisition?In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Justin Jump sit down with Chelsea Denning, VP of Performance Media at Ignite Media Group, to talk about the evolution of performance marketing, the channels driving results today, and why compliance, trust, and long-term brand protection matter more than ever.The conversation covers Chelsea’s background in performance marketing, the role of email and Meta in today’s acquisition strategies, how brands should think about onboarding and customer growth, and what separates sustainable media buying from risky short-term tactics. They also get into women in the industry, leadership, work-life balance, and how consumer behavior keeps shifting across social and digital platforms.If you work in lead generation, paid media, insurance, home services, customer acquisition, or sales experience, this episode is packed with relevant perspective.Subscribe for more conversations on lead gen, sales, compliance, media buying, customer acquisition, and the future of performance marketing.Chelsea Denning is a seasoned performance marketing executive known for customer acquisition strategy, cross-channel media expertise, and a leadership style that combines strong results with integrity and long-term brand thinking.#JuiceConsumerDirect #PerformanceMarketing #ChelseaDenning #CustomerAcquisition #PaidMedia #LeadGeneration00:00 Intro and welcoming Chelsea Denning00:31 Chelsea’s background in performance marketing03:19 Craigslist, early digital marketing, and how things used to work05:03 Why email still continues to produce06:01 Surfing, beach life, and mental clarity outside of work08:30 Being recognized by LinkUnite11:08 Supporting women in the industry13:58 Chelsea’s role at Ignite Media Group15:03 The biggest changes in performance marketing right now16:15 What brands are still getting wrong in customer acquisition17:46 Verticals seeing strong results right now19:11 Which marketing channels are outperforming20:06 Inboxing, deliverability, and what that means21:14 Meta, social traffic, and platform dominance22:16 Compliance and why it has to lead strategy24:29 Protecting brands while still driving growth24:55 Balancing aggressive growth with long-term brand trust26:12 Career stories, creative offers, and unexpected results28:13 Retargeting, supplements, and how ads follow consumers29:39 Buying products from ads and shifting consumer behavior31:02 Conferences, LeadCon, and Affiliate Summit32:35 Final thoughts, event invite, and outro

How do home services brands actually scale customer acquisition without wasting money on bad leads, broken systems, and weak follow-up?In this episode of the Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Bastian Cowsert to break down what is changing in home services marketing, lead generation, compliance, call center performance, and buyer-seller relationships. From data infrastructure and CRM maturity to lead quality, routing, pricing models, and the role of AI, this conversation lays out what growth-focused companies need to understand if they want to compete at a higher level.Bastian shares his path from seminar marketing and mortgage lead generation into the home services world, along with lessons from working across the brand side, publisher side, and performance marketing ecosystem. The episode also digs into why some companies still grow through referrals and doorknocking, why others are rapidly scaling through digital lead gen, and what separates disciplined operators from teams that are still guessing.If your business depends on customer acquisition, lead flow, conversion, or outbound performance, this episode is packed with practical insight.Subscribe for more conversations on lead generation, compliance, contact center performance, and growth strategy.#JuiceConsumerDirect #CarsonPoppenger #JacobThorpe #BastianCowsert #HomeServices #LeadGeneration #CustomerAcquisition #PerformanceMarketing #CallCenter #Compliance #MarketingStrategy #HomeImprovement #DigitalMarketing #LeadQuality #BusinessGrowth00:00 Intro and guest welcome01:15 How Bastian Cowsert got into lead generation04:29 How home services marketing is changing08:15 Referrals, doorknocking, and digital scale11:20 Why Bastian joined his current company14:01 What makes buyer-seller relationships work17:27 How lead generation models actually work22:19 The problem with middlemen in lead gen26:01 LeadsCon, networking, and industry growth29:27 AI tools and internal business operations33:24 What changes are coming in the next 12 to 24 months36:18 What Bastian looks for in new clients43:32 What makes outbound call center programs succeed49:13 Using testing and reporting to improve performance51:30 Final thoughts and wrap-up

Home service companies are sitting on massive demand, but many are still operating 10 to 15 years behind financial services when it comes to tech, tracking, and lead conversion.In this episode of the Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Sam Preston, Founder and CEO of Service Scalers, to break down what actually drives scale in home services lead generation, and why speed-to-lead is the difference between booked jobs and wasted spend.Sam Preston is the CEO of Service Scalers, a marketing operator focused on lead generation for home service businesses (think HVAC, plumbing, electrical, other local service categories).Key topics included:Why home services have huge upside and why PE keeps consolidating the spaceThe “systems vs hustle” shift that happens as companies scaleThe 72-hour booking window and what it does to show ratesWhy customer urgency makes fast response a competitive weaponWhere AI agents and omni-channel experiences are headingHow to reduce churn with better feedback loops and stronger client pulse checksDrop a comment with the biggest bottleneck in the lead-to-booked process, and subscribe for more episodes on lead conversion, contact center performance, and consumer direct growth.

In this episode of the Juice Consumer Direct Podcast, Jacob Thorpe and Carson Poppenger sit down with Brock Thompson, VP of Customer Fulfillment at LendingTree. Brock shares his journey in sales and lead generation, the impact of AI on customer relations, and how LendingTree’s reputation for high-quality leads sets them apart in the industry. He dives into the importance of accountability in business and offers insight into how technology, customer sentiment, and performance align to drive success. Don’t miss this insightful conversation on the future of sales, lead generation, and business growth!🚀 Subscribe to the Juice Consumer Direct Podcast for more expert insights!Brock Thompson is the Vice President of Customer Fulfillment at LendingTree, a leading online marketplace that connects consumers with financial service providers. With extensive experience in sales and lead generation, Brock has helped shape LendingTree’s commitment to providing high-quality leads and excellent customer service. He specializes in integrating technology, including AI, to optimize performance, customer sentiment, and sales conversions. Brock’s expertise lies in creating a balance between performance, tech, and relationship-building in business.The Juice Consumer Direct Podcast is a dynamic show hosted by Jacob Thorpe and Carson Poppenger, offering expert insights into the world of sales, lead generation, and consumer direct marketing. With a blend of industry knowledge and personal experiences, Jacob and Carson invite influential guests to share their journey, challenges, and secrets to success in business. Tune in for candid conversations and actionable tips from leaders in the field.00:00 - Introduction00:24 - Brock's background and journey in sales03:13 - Insights from starting as a sales agent04:42 - The role of customer fulfillment at LendingTree06:56 - Tribute to Doug Lebda, LendingTree's founder07:22 - Building a reputation for quality leads at LendingTree10:18 - How technology and AI shape lead generation16:17 - Using AI for improving sales and closing rates19:43 - The future of lead generation and AI in sales23:00 - Fun conversation about golf with the hosts33:12 - Closing remarks and final thoughts

In today’s episode of the Juice Consumer Direct Podcast, Jacob Thorpe and Carson Poppenger are joined by Benoy Tamang, a highly experienced CEO coach who helps founders scale their businesses without burning out. Benoy shares invaluable insights into navigating the high-stakes challenges of scaling a company, from transitioning leadership styles to maintaining personal well-being while growing a business.Benoy’s approach focuses on coaching CEOs to delegate effectively, manage stress, and avoid becoming the bottleneck in their own organizations. He explains how humility and self-awareness are key to scaling successfully and how leaders can avoid common pitfalls when their businesses grow beyond the initial startup phase.Whether you’re a founder, CEO, or business leader, this conversation is packed with practical advice for scaling your business, managing personal and professional balance, and thriving in the high-stakes game of leadership.🌐 Want to learn more about Benoy’s coaching services or get in touch with him? Visit TechCEOCoach for more details on how he can help you sharpen your leadership skills and scale effectively.Timestamps:00:00 - Introduction to Benoy Tamang02:00 - The High Stakes of Scaling06:00 - Delegation and Leadership Transitions10:00 - Personal Well-Being and Scaling Your Business14:00 - The Power of Coaching for CEOs18:00 - CEO Self-Awareness and Leadership Growth22:00 - Building a Strong Company Culture at Scale26:00 - Conclusion and Final ThoughtsBenoy Tamang is a seasoned CEO coach with over 30 years of experience in leadership, scaling startups, and guiding founders through the challenges of rapid growth. As the founder of TechCEOCoach, Benoy specializes in helping CEOs sharpen their leadership skills, improve team dynamics, and scale businesses without sacrificing personal well-being. His extensive background includes executive coaching, operations, marketing strategy, and working with companies that have gone public. Benoy’s coaching approach is centered around self-awareness, humility, and strategic thinking to help CEOs avoid burnout while scaling effectively.The Juice Consumer Direct Podcast is hosted by Jacob Thorpe, SVP of Client Services at Squeeze, and Carson Poppenger, CEO & Founder of Squeeze. The podcast offers valuable insights into the world of sales, marketing, leadership, and business growth, featuring conversations with thought leaders, entrepreneurs, and industry experts. Whether discussing leadership strategies, scaling businesses, or the latest in sales technology, Juice Consumer Direct helps business leaders optimize their processes and achieve success.Guest Bio:Podcast Bio:

Consumer direct marketing only works when speed, process, and customer experience align. In this episode of The Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with performance marketing veteran Peter Bradford to break down what actually drives scalable growth.From building CPA networks and direct response systems to navigating personal injury marketing, pet insurance growth, and lifetime value optimization, this conversation covers the real mechanics behind sustainable consumer direct success. Topics include speed to lead vs fulfillment, customer experience as a competitive advantage, and why execution consistently outperforms ideas.Subscribe for weekly insights on sales experience, performance marketing, and scaling consumer direct brands.👉 Like, comment, and share your biggest takeaway🔗 Connect with Peter Bradford on LinkedIn: https://www.linkedin.com/in/beebetter/00:00 – Consumer Direct Growth Foundations03:20 – Spotting Opportunities Before the Market07:00 – Why Building Was Harder Before Frameworks13:30 – Personal Injury Marketing Competition15:40 – Speed to Lead vs Speed to Fulfillment18:10 – Customer Experience as a Revenue Lever21:05 – Scaling Pet Insurance Demand24:35 – Execution Beats Ideas28:40 – GSD Mindset and Identity35:55 – Choosing Scalable Markets40:00 – Processes as the Foundation of Growth42:20 – MVP Thinking and Long-Term Scale#consumerdirect #performancemarketing #salesexperience #directresponse #customervalue #scalingbusiness #marketingstrategy #entrepreneurship #customerretention #speedtolead #businessgrowth #datadriven #marketingleadership #callcenter #ltv #brandexperience #customerjourney #marketingpodcast #founderstories

Fractional CMOs, “random acts of marketing,” and embedded agency teams. This episode of The Juice Consumer Direct Podcast breaks down how Avalaunch Media and Amplēo help small and scaling companies replace guesswork with real marketing strategy. Core themes include fractional CMO leadership, agency vs in-house marketing, and building an “everything agency” that actually drives revenue.Hosts Carson Poppenger and Jacob Thorpe sit down with Andrew Melchior, Co-Founder & COO at Avalaunch Media, to talk through two decades of building brands, being early on infographics and SEO, working with major names, and why so many $10M–$700M companies get stuck in “random acts of marketing.” The conversation shows how fractional CMOs provide strategic leadership, while embedded teams execute across SEO, paid media, branding, and content.They also unpack Avalaunch Media’s evolution into a full-service “everything agency” and how the Amplēo acquisition created a broader fractional executive stack—combining fractional CMO, CFO, controller, HR, and tax services so growth companies can scale without hiring a full in-house department. Along the way, the hosts share how their own organization shifted from working old data to winning live leads in seconds and now into AI-driven tools for consumer-direct sales.About Andrew Melchior (Guest)Andrew Melchior is the Co-Founder & COO of Avalaunch Media, a full-service digital marketing agency that has helped thousands of B2B, B2C, and DTC brands grow through SEO, paid media, content, and creative campaigns for more than 17 years. He now helps lead Avalaunch’s fractional CMO practice within Amplēo, delivering embedded marketing leadership and execution for small and scaling companies across the U.S.👉 Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewmelchiorIf marketing feels like a collection of one-off tactics instead of a clear plan, this episode is for you. Like, subscribe, and drop a comment with the biggest gap in the current marketing setup: strategy, execution, or leadership?

In this episode of the Juice Consumer Direct Podcast, Carson Poppenger and Jacob Thorpe sit down with Michael Aronowitz, Senior Vice President of Revenue Growth at VXI Global Solutions. Michael shares invaluable insights into the evolving world of contact centers and customer service, focusing on the role of AI technology, emotional intelligence, and agent performance. With two decades of experience in the BPO industry, Michael discusses how AI is revolutionizing the way businesses manage customer interactions and sales processes. He also dives deep into the importance of hiring emotionally intelligent agents who can create lasting customer connections.Learn about the challenges and opportunities in the contact center space and discover how AI and leadership can be leveraged to improve sales outcomes and customer satisfaction. Stay tuned for expert tips on creating high-performing contact center teams, fostering a positive work environment, and using AI to optimize performance.Subscribe, like, comment, and share to stay updated with more industry insights and cutting-edge discussions on customer service and BPO innovations!Connect with Michael Aronowitz:LinkedIn: Michael Aronowitz (https://www.linkedin.com/in/michael-aronowitz/)

Outbound calling, contact rate, and TCPA compliance take center stage as NobelBiz CEO Steven Bederman joins Carson Poppenger and Jacob Thorpe. We unpack short duration calls, STIR/SHAKEN, call labeling, and carrier routing realities that make or break performance.Learn how a cloud contact center (CCaaS) plus smarter dialer strategy, consent management, and AI call analytics (transcripts + sentiment) improve connect rate, reduce CPA, and elevate the sales experience (SX), without burning consumer trust.Enjoyed this? Tap Subscribe, like, and comment with your biggest outbound challenge.For more information, visit our website:www.GoSqueeze.comSteven Bederman is the President & CEO of NobelBiz, a leading provider of cloud-based contact center solutions. With over 30 years of experience in the industry, Steve has a proven track record of driving innovation in customer engagement and call center technology. He was previously the CEO of Connect First, which was acquired by RingCentral in 2019. As a thought leader in contact center technology, TCPA compliance, and AI analytics, Steve is passionate about creating solutions that enhance sales and customer experience (SX and CX) while adhering to regulatory standards.About the Hosts:Carson Poppenger – CEO & Founder of SqueezeJacob Thorpe – Senior Vice President of Client Services at Squeeze

Performance growth doesn’t have to be guesswork. This week, Carson Poppenger (CEO & Founder, Squeeze) and Jacob Thorpe (SVP, Growth & Partnerships) sit down with Jesse Beal, co-founder of Intelsio, to break down a performance-only affiliate model: align on a single KPI (CPA/CAC), give partners real data access, and scale budgets “unlimited at target.” They unpack why the best agencies say no more than yes, how great onboarding wins trust in the first 72 hours, and the Byte story, leaning in during COVID while others pulled back.We also dig into where affiliates shine today (telehealth, women’s health/HRT, weight loss injectables, hearing, legal intake via IVR + live transfer), how discovery has shifted to social/UGC/forums, and how Squeeze’s “us vs. the problem” culture turns demand into revenue across regulated industries.Watch, comment, and subscribe for more operator-level conversations about consumer direct, Sales Experience, and performance growth.👉 Questions for the team? Drop them below, we read every comment.Jesse Beal is the co-founder and managing partner of Intelsio, a boutique performance agency specializing in affiliate and partnership marketing. Previously, he spent 15 years at Progrexion/Credit.com leading partnerships and growth. Jesse has helped brands like Byte scale rapidly with KPI-aligned, performance-only models that turn affiliates into a durable growth Connect with Intelsio / Jesse• Website: Intelsio (contact form available)• LinkedIn: Jesse BealAbout this episode’s hosts• Carson Poppenger — CEO & Founder, Squeeze• Jacob Thorpe — SVP, Growth & Partnerships, Squeeze—Squeeze is the leader in Sales Experience, a managed, data-driven contact center that turns marketing demand into revenue. The team builds conversion-optimized workflows, aligns incentives to client KPIs, and deploys trained agents and tech to lift contact, set, and close rates across regulated industries. For more information, visit our website: www. GoSqueeze.com

Money stress isn’t a spreadsheet problem. It’s a clarity problem. YNAB founder Jesse Mecham breaks down how to align spending with values so people stop worrying and start living.In this episode, Carson Poppenger and Jacob Thorpe dig into YNAB’s origin, why “budgeting” feels bad, how better data reduces tedium, and programs that boost financial wellness for employees and students.What you’ll learn:-The mindset shift: from “budgeting” to spending on purpose-Why fast, clean transaction data drives better choices-How “scarcity” creates focus without shame-Practical ways to teach kids money the right way-Financial wellness as a real workplace benefitIf this episode was helpful, drop a comment with your biggest money stressor and subscribe for more real-world sales and finance conversations.Jesse Mecham is the founder of You Need A Budget (YNAB), the values-based spending method and software he began in 2004 as a simple spreadsheet. He’s the Wall Street Journal bestselling author of You Need a Budget (Harper Business, 2017) and hosts The Jesse Mecham Show. Through YNAB’s Financial Wellness program for employers and its College Program that grants students a free year, Jesse’s team helps hundreds of thousands build lasting money habits and reduce financial stress. For more information, visit www.YNAB.comFor more information about Squeeze, visit www.GoSqueeze.com

Austin Walters of SpringTide Ventures joins Carson Poppenger and Jacob Thorpe to break down what separates ideas from outcomes: cheetah-level leadership, vertical integration when it matters, and infrastructure that turns member lists into engaged patients.Healthtech is changing fast. This episode breaks down how early-stage companies go from smart ideas to real revenue with patient engagement, sales ops, and the right leadership. If you work in healthcare or sell into it, this one helps you win the “last mile.”What SpringTide looks for in seed-stage healthtech and the “cheetah CEO”Why virtual care needs “picks and shovels” infrastructure to scalePatient engagement vs. payer contracts and where companies stallThe Utah sales advantage for regulated industriesSafer smartphones for kids and AI mental wellness toolsHow operators turn preventative care into business outcomesComment with your biggest activation challenge and subscribe for weekly playbooks that fix the gap between marketing and sales.

Scaling a business is exciting, but it’s crucial to have solid processes in place before you expand. In this episode of the Juice Consumer Direct podcast, Jacob Thorpe is joined by Rich Goates, founder of Goates Law Group, and Eric “The Czar” Troutman, TCPA expert and partner at Troutman Firm. They dive into how scaling too quickly without addressing underlying issues, like tech problems and compliance, can backfire. The conversation also explores the challenges of outbound dialing with AI, how to handle TCPA risks, and much more.Guest BiosRich Goates: Founder of Goates Law Group, Rich Goates brings years of expertise in helping businesses navigate complex legal issues around compliance and litigation. Having worked in-house at Pinnacle Security and Vivint, he is well-versed in handling sales-centric legal challenges and guiding companies in preventing litigation.Eric "The Czar" Troutman: As a nationally recognized TCPA expert, Eric Troutman is a partner at Troutman Firm, where he helps businesses ensure compliance with telemarketing regulations. His expertise covers both proactive compliance and defending businesses in litigation, making him a go-to authority in the field.Host BioJacob Thorpe: Jacob Thorpe, the host of the Juice Consumer Direct podcast, brings deep experience in consumer direct marketing and a strategic approach to navigating the challenges faced by companies in the space. His insights help businesses optimize their lead generation efforts while managing the complexities of compliance and customer satisfaction.What’s your biggest challenge when it comes to scaling? Drop a comment below and subscribe for more expert insights on consumer direct marketing and scaling your business the right way.For more information, visit our website:www.GoSqueeze.com

Scaling a business involves more than just growth. It’s about managing fluctuations and seizing unexpected opportunities. In this episode, the team discusses how to handle seasonal ups and downs, the importance of staying proactive, and the strategies that help businesses thrive during challenging times. Learn how to scale effectively and keep your momentum going. Watch the full episode for more strategies on successfully navigating growth.Meet the Hosts:Carson Poppenger – CEO & Founder of SqueezeJacob Thorpe – SVP, Growth & Partnerships at SqueezeJustin Jump – Director, Recruiting & Training at Squeeze For more information, visit: www.GoSqueeze.com

As technology evolves, so does the way we engage with customers. The future of customer service lies in blending AI-driven solutions with human expertise. In this episode, we chat with Richard Steeves, SVP of Global Partnerships at LivePerson, about how AI and machine learning are changing the way businesses interact with customers.Key topics discussed:-How AI and conversational tech are enhancing customer experiences-The importance of blending human touch with AI automation-The evolution of customer service from reactive to predictive solutions-How companies can leverage AI without losing the personal connectionMeet the Guest:Richard Steeves is the Senior Vice President of Global Partnerships at LivePerson, with over 20 years of experience in building strategic partnerships. He has held leadership roles at top companies like Dell, Cisco, and VMware, where he focused on driving business growth and customer engagement. Richard is passionate about leveraging AI and human collaboration to enhance customer experiences and business outcomes.Meet the Hosts:Carson Poppenger – CEO & Founder of SqueezeJacob Thorpe – SVP, Growth & Partnerships at SqueezeFor more information, visit: www.GoSqueeze.com

Problems are not the enemy. They signal where to optimize. This episode lays out a practical playbook for turning issues into outcomes by aligning around a single North Star metric, acting before trends form, and replacing activity-based fees with outcome-based incentives.Key takeaways:-Set a clear North Star and tie every lever to it-Shift from reactive firefighting to proactive alerts and cadence-Replace hourly or per‑dial fees with outcome-based pricing-Build mutual accountability with transparent reporting and QA-Use data over anecdotes to drive changes that lift conversion and ROIReady to level up client performance with a partnership mindset and measurable outcomes? Watch the full episode for frameworks you can apply this quarter.Meet the Hosts:Carson Poppenger – CEO & Founder of SqueezeJacob Thorpe – SVP, Growth & Partnerships at SqueezeJames Cook – Chief Operating Officer at SqueezeFor more information, visit: www.GoSqueeze.com

Healthcare outreach is evolving fast, driven by telehealth, an aging population, and the demand for convenience. This episode breaks down how payers, providers, and outreach partners can improve member engagement, increase appointment show rates, and deliver high-quality care at scale.Learn strategies for building omnichannel contact systems, handling rural and hard-to-reach populations, and aligning with payer incentives while maintaining compliance and trust. Discover how proactive outreach, white-glove service, and strong feedback loops can directly impact healthcare outcomes and revenue.Meet the Hosts:Carson Poppenger – CEO & Founder of SqueezeJacob Thorpe – SVP, Growth & Partnerships at SqueezeJames Cook – Chief Operating Officer at SqueezeFor more information, visit: www.GoSqueeze.com

In this episode of the Juice Consumer Direct Podcast, the team explores the core principles of successful client relationships. They discuss how proactive account management, setting clear expectations, and solving issues early lead to better outcomes for both clients and vendors. Key topics include strategic thinking, adapting to client needs, and maintaining transparency to drive long-term success.Don’t miss out—watch now to learn how to build partnerships that last.For more information, visit our website:www.GoSqueeze.com

AI is rapidly changing the landscape of contact center strategies, but with new technology comes new challenges. In this episode, Carson Poppenger and co-hosts Connor Hansen and Jacob Thorpe dive into the emergence of AI in the contact center world. They explore the key issues of efficiency, compliance, and the limitations of AI systems. From understanding the need for strong consent frameworks to ensuring data protection, the team covers the must-know information for businesses looking to leverage AI while maintaining a human touch in their sales processes. Tune in to learn about the evolving role of AI and how it fits into your contact center strategy.For more information, visit our website:www.GoSqueeze.com

What makes a company the right fit for Squeeze? In this episode, Carson Poppenger and the team break it down:A large inside sales team—think 100+ reps.At least 500 live leads a day coming in.A high-ticket product, typically priced between $500–$5,000.And most importantly—it’s your product. No brokers. No resellers.Small operations just won’t benefit the same way. "A tiny company probably isn’t a great fit, But if you’re running $1M in monthly ad spend, every unconverted lead is real money lost."This is the kind of tactical clarity sales execs and marketers don’t hear enough. Squeeze helps bridge marketing and sales—but only when there’s enough volume, structure, and ownership to justify it.And with the right systems in place, scaling becomes smoother—because a solid inbound process is all about optimizing lead flow and turning opportunities into conversions. Carson and team explain why scale, speed, and control make or break performance, they break down the technical side of routing calls, the importance of integrating data into your CRM, and how small problems can become huge roadblocks as your lead volume grows.For more information, visit our website:www.GoSqueeze.com

In this episode of The Juice Consumer Direct Podcast, Patrick Oborn, co-founder of Telarus and a new board member at Squeeze, joins Carson to dive into Squeeze’s Ambassador Program. Patrick, with his extensive background in lead generation and technology services, asks Carson key questions about how the program works and what makes it unique. Learn how the Ambassador Program is creating new opportunities for advisors and how it can help scale businesses in high-demand industries.📈 Tune in to hear the details about how Squeeze’s approach is changing the game for customer acquisition!🎧 Don’t miss out on this behind-the-scenes look at how Squeeze is driving real results!Ready to take your lead generation to the next level? Tune in for expert insights and see how Squeeze can help optimize your sales flow and boost revenue. Don't forget to like, subscribe, and click the notification bell so you never miss an update from The Juice Consumer Direct Podcast!About Patrick ObornPatrick Oborn is the co-founder of Telarus, a leading global technology services distributor. With over two decades of experience in the industry, Patrick has been instrumental in developing GeoQuote™, a tool that revolutionized the way technology services are distributed. Now a board member and shareholder of Squeeze, Patrick brings his expertise in lead generation, customer acquisition, and sales performance to drive innovation and growth in the mortgage and tech industries.About SqueezeSqueeze is a cutting-edge customer acquisition and sales optimization company specializing in transforming high-volume leads into profitable opportunities. With an innovative blend of marketing and sales, Squeeze helps industries like mortgages, insurance, home services, and healthcare convert leads into qualified sales appointments. Squeeze stands out by providing performance-based services that ensure clients receive real, measurable results without long-term contracts.For more information, visit our website:www.GoSqueeze.com

Mike Eshelman, CMB, is a mortgage marketing veteran with over 20 years of experience. In this episode, he shares insights from his extensive career, discussing how mortgage marketing has evolved over the years and what businesses need to know to stay ahead. Mike talks about the impact of AI on the mortgage industry, the rise of the broker channel, and how to optimize lead generation strategies for better customer acquisition.Mike is the founder of Next Percent, LLC, and co-founder of LockedIn Agency, LLC, where he helps mortgage companies with innovative marketing strategies. Tune in for an in-depth look at the trends reshaping the mortgage landscape.🔑 Want more insider knowledge from industry experts? Hit that subscribe button, turn on notifications, and stay up-to-date with all the latest tips and strategies. Drop your thoughts or questions in the comments below, and don’t forget to like and share this episode!For more information, visit our website:www.GoSqueeze.com

The Juice Consumer Direct Podcast welcomes Brett Evanson, CTO of Squeeze, who provides expert technical insights on cybersecurity alongside host Carson Poppenger.The special guest for this episode is Vince Romney, cybersecurity executive and partner at Digital Defense Security. Vince and his team have been instrumental in advising Squeeze on enhancing its security posture.Vince recently completed his new book, How to Not Suck at Cybersecurity, which offers clear, practical guidance on essential cybersecurity practices. This episode explores the evolving cyber threat landscape, the ongoing arms race with cybercriminals, and how businesses can develop resilience against attacks.Listeners will hear stories from Vince’s Air Force service, learn about emerging threats, and gain actionable advice on vendor management, backup testing, and risk assessment. The discussion also covers how AI is transforming cybersecurity and why continuous education is critical to staying ahead.This in-depth conversation with Vince Romney, Brett Evanson, and Carson Poppenger is a must-listen for anyone seeking a deeper understanding of today’s cybersecurity challenges.About Vince Romney:Vince Romney is a cybersecurity executive and partner at Digital Defense Security. With decades of experience, he specializes in helping organizations build robust security postures and navigate the evolving threat landscape. He is the author of the upcoming book How to Not Suck at Cybersecurity, providing practical guidance for individuals and businesses alike.

What makes a team stick around—and grow into leadership?In this episode of The Juice Consumer Direct Podcast, HR Director Alex Pflueger joins Carson Poppenger and Justin Jump to unpack the systems, culture, and values powering internal growth at Squeeze.From transforming first jobs into career springboards to designing real leadership development and crafting a top-ranked workplace, this conversation is a blueprint for building people-first operations at scale.Whether you're building a startup, running a call center, or just trying to retain top talent, this episode is packed with practical frameworks for building trust, accountability, and opportunity from the inside out.Like, comment, and subscribe for more on how top-performing teams build winning cultures—one leader at a time.🎙 Featuring:Alex Pflueger, HR Director at Squeeze.With nearly a decade of HR experience across both public and private sectors—including the City of Austin—Alex brings people strategy, performance systems, and cultural leadership into every room. At Squeeze, she supports a 500+ person team across multiple locations and was instrumental in the company’s recent Best Places to Work in Idaho recognition.🔗 More at www.GoSqueeze.com

Why do so many home service brands fail to scale?In this episode of The Juice Consumer Direct Podcast, Ruben Ugarte—GM of Home Services at ActiveProspect—joins Carson Poppenger and Justin Jump to break down the biggest marketing, lead gen, and compliance challenges facing home renovation companies today. From automating analytics to bridging the sales-marketing divide, Ruben shares proven strategies to boost efficiency and reduce acquisition costs.If you're growing a roofing, solar, windows, or HVAC brand, this episode delivers the hard-won lessons and modern tactics you need to compete in 2025 and beyond.🔍 Topics covered:Marketing trends in home renovationMultichannel outreach and consumer behaviorThe real cost of bad data (and how to fix it)Bridging the gap between marketing and sales teamsWhy clean compliance = better performanceHow automation gives small teams scale🎙 Featuring Ruben UgarteRuben is the GM of Home Services at ActiveProspect and a 10+ year veteran of the home services and solar space. From his early days in roofing to managing multimillion-dollar digital campaigns, Ruben has helped contractors across the U.S. adopt modern tools and strategies for lead generation, compliance, and growth. Today, he leads national go-to-market efforts helping brands integrate smarter acquisition technology across every funnel stage.For more information, please visit GoSqueeze.com

Why don’t people answer phone calls anymore—and what can your company do about it?TransUnion’s David Krasinski joins us on The Juice Consumer Direct Podcast to break down the real reasons behind declining contact rates in today’s voice channel. From spam tagging and caller ID branding to bad data and dialing abuse, David outlines the four-part framework every sales, marketing, and CX team needs to implement now.Whether you're running a high-volume call center or managing a lead gen funnel, this episode is a crash course in restoring consumer trust, increasing contact rates, and navigating new regulatory realities.Topics covered:-Why branding isn’t enough (and when it backfires)-How to fix your caller reputation before it’s too late-The hidden power of voicemail branding-When to prioritize speed-to-lead vs. timing the call window-What “dial like you’d call your mom” really means for strategyDavid Krasinski is the Vice President of Identity and Trust Solutions at TransUnion. With over 20 years of experience working with major brands like Apple, Google, PayPal, Amazon, and Squeeze, David specializes in voice channel optimization, caller ID reputation, and data-driven compliance. Widely known as a leading voice in consumer trust and phone identity, he’s shaping how companies rebuild credibility in outbound communications.For more information, visit our website:www.GoSqueeze.com

AI is transforming the way businesses optimize sales and improve customer interactions. In this episode of The Juice Consumer Direct Podcast, the team dives deep into PEEL Voice, an advanced AI-powered analytics platform designed to enhance sales performance, compliance, and efficiency.🔹 How PEEL Voice transforms sales coaching & QA🔹 Why real-time AI insights matter for sales teams🔹 The role of AI in compliance & customer sentiment analysis🔹 How data-driven decisions improve conversions & revenueThis episode unpacks the future of AI in sales, exploring how PEEL Voice helps businesses optimize lead handling, automate compliance, and enhance sales training. Discover why embracing AI now is the key to staying ahead in the sales industry.📢 Don’t miss out—watch the full episode and learn how AI is shaping the future of sales!👉 Like, comment, and subscribe for more sales & business insights!For more information, visit our website:www.GoSqueeze.com

The future of consumer direct sales is evolving fast—compliance, AI, and lead management are more critical than ever. In this episode, Special guest Michael Peronto joins the conversation to break down the challenges of distributed retail operations, TCPA compliance, and AI-driven sales optimization. Learn how centralized CRM systems, lead scoring, and automated engagement strategies can enhance efficiency and protect businesses from legal risks. Discover why AI-powered call analysis is revolutionizing sales performance and how upcoming revocation of consent regulations will impact outreach. Plus, insights into top industry conferences and the trends shaping performance marketing.📌 Key topics covered:✔️ The risks of decentralized CRM and data management✔️ AI’s role in compliance monitoring and sales strategy✔️ How to optimize lead routing and customer engagement✔️ Why TCPA lawsuits are rising and how to stay protected✔️ The future of performance marketing in mortgage, auto, and home servicesStay ahead of the curve—watch now to learn the latest strategies for scaling consumer direct sales while maintaining compliance and efficiency.🔔 Subscribe for more expert insights on sales, marketing, and compliance!For more information, visit our website:www.GoSqueeze.com

Success in sales isn’t just about setting big goals—it’s about having the right systems and leadership in place to make them happen. In this episode of The Juice Consumer Direct Podcast, Andrew Brothers from Vivint breaks down what it takes to build a high-performing sales team, develop leadership, and create a winning culture.From the power of intentional leadership and structured systems to balancing speed with strategic decision-making, Andrew shares how Vivint optimizes sales performance while fostering growth. Learn how competition and collaboration can work together, why culture is key to process adherence, and how AI-driven analytics are shaping the future of sales.If you're in sales, leadership, or business strategy, this is an episode you don’t want to miss. Watch now and level up your approach to success!📌 Subscribe for more insights on consumer direct sales, leadership, and growth strategies!For more information, visit our website:www.GoSqueeze.com

The 1-to-1 consent ruling delay has shaken up the lead generation industry, giving businesses a much-needed opportunity to adapt. In this episode of The Juice Consumer Direct Podcast, Carson Poppenger sits down with industry veteran Joey Liner to break down what this means for brands, marketers, and sales professionals. They discuss the impact of compliance regulations, how companies are rethinking their lead generation strategies, and why consumer experience matters now more than ever. Joey also shares insights on job market shifts, the role of trade organizations like Reach and the Insurance Marketing Coalition, and why smarter, more transparent marketing is the key to success moving forward. If you're in sales, marketing, or performance advertising, this episode is packed with must-know insights on navigating compliance, avoiding common pitfalls, and preparing for the next wave of industry changes. 🔔 Don’t forget to like, subscribe, and drop a comment below with your thoughts! For more information, visit our website: www.GoSqueeze.com

Sales success comes down to speed, strategy, and knowing how to connect with the right people. In this episode of The Juice Consumer Direct Podcast, Brian Bailey shares his expertise on high-volume lead conversion, the differences between traditional and consumer direct lending, and the key to closing more deals faster. From building trust over the phone to uncovering a prospect’s real motivation, this conversation dives deep into the techniques top performers use to dominate in sales.Brian reveals why coachability and humility matter more than experience, how diversification is critical in a changing market, and why AI can’t replace real human connection in high-stakes transactions. Whether you're in mortgage sales, lead generation, or direct-to-consumer marketing, this episode is packed with insights that will help you convert leads into revenue.Don't forget to like, comment, and subscribe for more expert sales strategies. Watch the full episode now and start transforming your approach to sales.Brian Bailey is the VP of Sales with LowVARates.com.  Brian is a licensed loan officer and is personally closed over 75 loans in a month. Brian has lead a team with lowvarates which produced 4500 loans and $1 billion in originations in a single year. Brian enjoys golf, cars and shoes has a collection of over 350 kicks.For more information, visit our website:www.GoSqueeze.com

In this episode of The Juice Consumer Direct Podcast, our host Carson Poppenger sits down with Amanda Farris, CEO and Founder of LinkUnite, and Sara Malo, Co-Founder and COO of the organization. Discover how these two industry leaders are empowering women in performance marketing, fostering meaningful connections, and creating transformative networking experiences. From insights on the future of lead generation to stories of resilience and innovation, this episode is packed with valuable takeaways for marketers, entrepreneurs, and leaders alike.🔗 Learn more about Squeeze: www.GoSqueeze.com🔗 Learn more about LinkUnite: www.linkunite.live🎧 Don’t forget to like, comment, and subscribe for more industry insights!Amanda Farris is the CEO and Founder of LinkUnite, a movement dedicated to supporting women in the performance marketing industry. With over 12 years of experience and a career spanning roles such as Director, VP, and CSO, Amanda has built valuable knowledge and relationships that have shaped her as a leader. Her passion for the industry and commitment to driving positive change have established her as a rising star in the field.Sara Malo is the Co-Founder & President/COO. Sara is a seasoned marketer with 24 years of experience in digital marketing and the marketing events industry. Her expertise spans sales, operations, client success, and business development, with a proven track record in planning and executing impactful events. Sara excels at fostering relationships, driving engagement, and delivering exceptional results. LinkUnite is a dynamic community where connections thrive, creativity flourishes, and unity drives progress. Dedicated to empowering women, it fosters meaningful relationships, inspired growth, nurturing support, and shared knowledge. LinkUnite serves as the ultimate destination for personal and professional success, inviting members to connect, create, and unite. Connect. Create. Unite. LinkUnite.

In this episode of the Juice Consumer Direct podcast, Carson Poppenger and Justin Jump discuss relentless business growth and the philosophy of winning mindsets. They discuss the critical strategies behind aligning business models with client success, the importance of incremental changes, and learning from failures to continuously improve. Learn how shifting from playing it safe to playing to win can dramatically influence your business outcomes. Don't miss these insights that can push your boundaries and secure your success as we gear up for 2025! For more information, visit our website:www.GoSqueeze.com

Welcome to another episode of The Juice Consumer Direct Podcast! Today, hosts Jake Thorpe and Carson Poppenger sit down with Kamran Bakhtiari, a revered figure in the marketing and data science world. Kam, founder of Leads Optic, dives deep into how his platform is transforming data and process optimization for lead generation. With a rich background in marketing for major mortgage companies and as a Pepperdine instructor, Kam shares invaluable insights into creating efficient systems that maximize lead potential and bridge the gap between marketing and sales. Discover the art and science behind effective lead buying and the innovations driving today’s marketing strategies. Kamran Bakhtiari is an expert within the lead generation industry, with full breadth responsibility from lead acquisition through revenue recognition. He has served in senior leadership roles at LoanDepot, PennyMac, Verengo Solar, and Mission Loans and has been a trusted advisor for many organizations including Americor, Solar Optimum, and many other companies. He has led large marketing, call center, and data science teams with the common goal of improving the ROI for large marketing budgets. He currently is the CEO of LeadsOptics, a technology company focused on bringing transparency into the lead purchasing transaction and improving conversion of leads with the power of AI. Kamran Bakhtiari also has been teaching for over 10 years within the Decision Sciences program at Pepperdine University’s Graziadio School of Business and Management in their Executive MBA, Fully Employed MBA, Master of Science in Applied Analytics, and Master of Science in Human Resources programs. Mr. Bakhtiari takes great pride in imparting his students with the intellectual tools to solve real-world business challenges – helping them see through the lens of data and decision science to achieve practical, impactful results. For more information, visit our website: www.GoSqueeze.com

Join us in this awe-inspiring episode of The Juice Consumer Direct podcast as we delve into the extraordinary feats of James Lawrence. Known as the "Iron Cowboy," James accomplished 50 consecutive daily Ironman triathlons across 50 states in just 50 days in 2015 and went even further to complete 100 consecutive daily Ironman triathlons in 2021. Discover how he overcame immense physical pain, mental challenges, and the critical role of teamwork in achieving what seems beyond human limits. Learn from his profound insights on conquering fears, pushing past the impossible, and how to start making significant changes in your life today. Don’t miss hearing about his two books and documentaries that chronicle these remarkable journeys. Tune in to learn how to apply the 'Iron Cowboy' mindset to your challenges and goals! Ironcowboy.com Insta: @ironcowboyjames For more information, visit our website: www.GoSqueeze.com

Dive into this insightful episode of The Juice Consumer Direct Podcast, hosted by Carson Poppenger, Jacob Thorpe, and Justin Jump with tech expert, Brett Evanson. In this episode, we explore how Squeeze is harnessing cutting-edge technology to enhance performance and lead conversion rates. We unravel the impact of forthcoming FCC and FTC single consent regulations and introduce our groundbreaking AI solution, PEEL (Performance Evaluation and Engagement Learning), designed to refine sales rep performance and enrich the sales experience. This episode is a playbook on adapting to regulatory changes and using technology to stay ahead in the game. For more information, visit our website: www.GoSqueeze.com

Join us on this episode of The Juice Consumer Direct podcast as we welcome Andrew Gentry from the University of Michigan football team. Our hosts, Jake Thorpe and Carson Poppenger, dive into an engaging conversation with Andrew about his experiences, the culture of Michigan football, and his personal journey to success both on and off the field. Listen as Andrew sheds light on the dynamics of a winning team and his vision for the future.For more information, visit our website:www.GoSqueeze.com

Join us on The Juice Consumer Direct podcast as we dive into the intriguing world of lead generation with Michael Ferree, a seasoned professional with two decades in the field. Michael shares his journey from starting as a lead buyer in the mortgage and insurance sectors to becoming a significant player in the industry. Learn about the evolution of lead generation, the impact of trade shows like Lead Generation World, and how these platforms have facilitated significant business growth and networking opportunities. Whether you're a newcomer or a veteran in lead generation, this episode offers valuable insights into creating successful strategies and understanding industry dynamics. For more information, visit our website: www.GoSqueeze.com

Join us on this episode of The Juice Consumer Direct Podcast as we sit down with Patrick Oborn, co-founder of Telarus and a seasoned ultramarathon runner. Discover Patrick's journey from a technical consultant to an investor and how extreme endurance races parallel the challenges of business. He shares insights on overcoming physical and mental barriers, the importance of a support team, and the lessons he’s learned that translate into business success. Whether you're a runner or an entrepreneur, this episode offers invaluable lessons on perseverance, teamwork, and pushing beyond your limits.For more information, visit our website:www.GoSqueeze.com

In this enlightening episode of The Juice Consumer Direct podcast, join Jacob Thorpe, Carson Poppenger, and Justin Jump as they dive into the essentials of creating and sustaining a high-performing sales culture within a company. Our panelists discuss the critical elements of recruiting, coaching, and retaining the right talent, emphasizing coachability, reliability, and motivation. Discover effective strategies for fostering a supportive and successful environment, as highlighted by real-world experiences and proven practices that have led to low attrition and high performance. This discussion is a must-watch for anyone aiming to enhance their organizational culture and boost sales team effectiveness.For more information, visit our website:www.GoSqueeze.com

Join Jacob Thorpe and Carson Poppenger on The Juice Consumer Direct podcast as they discuss enhancing return on investment in the mortgage industry. This episode examines ways to optimize lead expenditure, address opportunity costs, and improve business profitability amidst market changes. Ideal for mortgage professionals aiming to increase sales and business leaders focused on operational efficiency, this conversation highlights best practices and crucial industry trends.For more information, visit our website:www.GoSqueeze.com

Welcome to episode 10 of The Juice Consumer Direct Podcast, where we dive deep into the intricacies of call center outsourcing. Join hosts Jake Thorpe, Carson Poppenger, and Justin Jump as they explore the crucial decision points for outsourcing call centers, drawing from extensive client interactions and personal experiences. This episode is packed with insights on balancing cost-effectiveness with maintaining brand standards, understanding when to shift from in-house to outsourced solutions, and how to select a partner that aligns with your business values and operational needs. If you're contemplating outsourcing your call center or looking to enhance your existing setup, this episode will equip you with the knowledge to make informed decisions that optimize your customer interactions and sales processes.For more information, visit our website:www.GoSqueeze.com

Join Carson Poppenger and the team— Jake Thorpe and Justin Jump—as they discuss the complexities of sales in this episode of The Juice Consumer Direct Podcast. This episode explores common challenges faced by sales organizations across various industries, including mortgage, financial services, and home services. Our hosts share their extensive experience and discuss best practices for overcoming obstacles and perfecting the sales process to achieve maximum efficiency and effectiveness. Tune in for real-life insights and actionable tips to enhance your sales strategy and drive success.For more information, visit our website: www.GoSqueeze.com

In this latest episode of the Juice Consumer Direct podcast, join Carson Poppenger as he sits down with Justin Jump, the Director of Training and Development at Squeeze. Discover the crucial role of training in enhancing customer interactions and the innovative strategies Squeeze uses to prepare their team for excellence. Justin shares insights into creating a dynamic learning environment that not only educates but also engages, ensuring that every team member is equipped to represent their clients flawlessly. From "new hire goggles" to continuous improvement, this episode is a goldmine for anyone looking to elevate their team's performance and client satisfaction.For more information, visit our website:www.GoSqueeze.com

Join us on the Juice Consumer Direct podcast as we welcome Vince Romney, a seasoned cybersecurity professional, to our new studio. Hosted by Carson Poppenger, this episode dives into the critical world of cybersecurity in consumer direct marketing. Vince shares his expert insights on enhancing security measures, the importance of a solid security posture, and how cybersecurity acts as a business enabler. Discover practical tips on protecting your data and learn why robust security practices are crucial for any business. Don't miss this engaging discussion filled with valuable advice for safeguarding your operations.For More Information, Visit Our Website: www.GoSqueeze.com

Join us on the Juice Consumer Direct podcast as Carson Poppenger and Jacob Thorpe discuss the current economic climate and its impact on the mortgage industry. In this episode, we dive into the high-rate market trends over the past few years, from the Great Recession to the unprecedented lows during COVID-19, and now the recent hikes in interest rates. The team shares insights on how to stay agile in a fluctuating economy, the necessity of diversifying business strategies, and preparing for future shifts. Whether you're in finance or just keen to understand market dynamics, this episode offers valuable perspectives on navigating economic uncertainties.For More Information, Visit Our Website:www.GoSqueeze.com

Dive into a unique episode of the Juice Consumer Direct Podcast where hosts Carson Poppenger and Jacob Thorpe blend the excitement of fantasy football with key business strategies. Discover how the tactics used in managing fantasy football teams can be translated into effective business management. From drafting the right talent to handling by-weeks in the corporate world, this episode offers a playful yet insightful look at how the principles of fantasy football apply to business success.

In this episode of the Juice Consumer Direct podcast, we discuss the intricacies of providing white glove services in sales environments, ensuring that every customer interaction enhances brand reputation and trust. Join us as our hosts discuss strategies for creating personalized customer journeys that not only respect but elevate the consumer experience. From understanding customer backgrounds to aligning sales approaches with consumer expectations, this episode is a deep dive into transforming sales interactions into opportunities for brand building.For More Information, Visit Our Website:www.GoSqueeze.com