The Strand Review of Books

Hello and welcome to the Strand Review of Books. Today I am delighted to welcome Roger Dooley, author of The Persuasion Engine, How any business can use AI-powered neuromarketing to understand and win customers.Roger looks at the challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level.Full of actionable marketing strategies, the aim is to create compelling marketing campaigns that work on real people in the real world. Published by Wiley and, of course, available from Amazon and all good bookshops. Thank you for listening, and good-bye. Hosted on Acast. See acast.com/privacy for more information.

Today I am delighted to introduce Danilo Zatta, author of The 10 Rules of Highly Effective Pricing – How to transform your price management to boost profits. Dan is one of the world’s leading advisors and thought leaders in the field of pricing. In fact, The Financial Times defined Dan as ‘one of the world’s leading pricing minds’, plus he has written 20 books translated into more than ten languages…On the cover of The 10 Rules of Highly Effective Pricing it says “Zatta’s new book wakes up company marketers to the profit coming from creative pricing.” Where does pricing sit in relation to marketing? Who has ‘control,’ so to speak, and what is marketing’s input?An excellent, thought-provoking and practical book; published by Wiley and available from Amazon and all good bookshops Hosted on Acast. See acast.com/privacy for more information.

Welcome to Allyson Stewart-Allen, co-author with Lanie Denslow of Working with Americans – How to build profitable business relationships.Packed with insights into culture, courtesy and common language, Allyson unpacks what’s different and what stays the same when working with Americans. Published by Routledge, this book is full of insight and advice for both sides of the pond. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the Strand Review of Books, and welcome to Ros Conkie, author of The Marketing Machine – How to engineer a system that drives sales and growth. Here the emphasis is on ‘engineer,’ as Ros holds a degree in mechanical engineering alongside her marketing experience.What does The Marketing Machine bring to the table that other marketing books do not? Are marketers avoiding measurement, or measuring the wrong things? Thank you so much to Ros Conkie, author of author of The Marketing Machine – How to engineer a system that drives sales and growth, coming in at a fraction over 200 pages, very readable and direct with plenty of diagrams, directions and checklists, and of course available from Amazon and all good bookshops.Thank you for listening, and good-bye! Hosted on Acast. See acast.com/privacy for more information.

Hello and welcome to the Strand Review of Books, today with Miri Rodriguez and Izabela Duiwe, co-authors of The Women of Microsoft – Empowering stories from the minds that coded the world. Miri is the founder of empressa.ai and author, while Izabela works in the Microsoft Copilot Department.It’s a great read, totally focused on Microsoft, so if that’s not your cup of tea, maybe simply enjoy the stories spanning 256 pages and 13 chapters, beautifully published by Wiley, thank you for listening, and good-bye. Hosted on Acast. See acast.com/privacy for more information.

Hello and welcome to Paul Coby, author of The Digital Leader’s Playbook – 62 Fundamental Maxims for Success for Today’s IT Executive. Paul was the first-ever Group CIO at four companies: British Airways, John Lewis Partnership, Johnson Matthey and Persimmon Homes.It’s a brave book that has 62 Fundamental Maxims on the cover, but in practice there are six core sections on management. In fact, the central theme is about being human; why is that? If there is a model CIO who takes on board all your maxims, what’s the key to the CIO’s purchasing heart?The Digital Leader’s Playbook – 62 Fundamental Maxims for Success for Today’s IT Executive, beautifully presented and published by LID Publishing, 160 packed pages of highly approachable maxims that apply to far more than the CIO role, and available of course from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Welcome today to Luan Wise and Tom Bowden-Green, co-authors of Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach. Psychology and behavioural science are hot marketing topics right now. Why is the psychology of language so important in marketing? What is the balance between behavioural effects on people, such as making people feel good through the ‘surprise and delight’ department, against the cold hard logic of purchasing and procurement. What’s your view of understanding customer behaviour when the customer is a corporation?Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach is published by Routledge -- eight chapters packed with bullet points and boxouts to help apply the theory in practice, coming in at 264 pages,available from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Hello and welcome to Sally Percy, author of The Disruptors – How 15 successful businesses defied the norm. Sally is also author of 21st Century Icons, also featured on the Strand Review of Books, and Sally has nearly 20 years’ experience as a business journalist. What were Sally's criteria for a disruptor, what lessons can be learned, and how does the disruptor mentality apply to B2B?The Disruptors – How 15 successful businesses defied the norm is an amazing romp through near-failure and amazing success, with 250 or so packed pages, neat end-of-chapter summaries, and all backed up by a ton of source references, published by Kogan Page and available, of course, from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Hello and welcome to Chris Willman, author of The Big Brand Blueprint – How startups and small businesses can win big. The book is all about scale, retention, conversion, acquisition, brand and strategy. Chris is also author of The Entrepreneurs Marketing Manual, and has many years of real-world experience as a director of marketing in tech companies, so he has form...The Big Brand Blueprint – How startups and small businesses can win big is a busy book full of direct, practical, honest marketing insights, and is - of course - available from Amazon and all good bookshops!https://www.amazon.co.uk/dp/B0GDMGK9T6 Hosted on Acast. See acast.com/privacy for more information.

Hello and welcome to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands.Behavioral science in advertising and marketing is pretty hot right now. The book is full of real-world examples, from Guinness to Liquid Death. When people come up with advertising and marketing ideas – or even completely new business models - do they actively consider behavioral science, and how and why?Thank you so much to MichaelAaron Flicker, co-author with Richard Shotton of Hacking the Human Mind, The Behavioral Science Secrets behind 17 of the World’s Best Brands, published by Harriman House, 214 pages with 16 story-packed chapters, available of course from the brand in chapter five, Amazon, and all good bookshops!https://www.amazon.co.uk/dp/1804091324 Hosted on Acast. See acast.com/privacy for more information.

Hello and welcome to Isobel Rimmer, author of Present with Presence – Everything you need to plan, prepare and deliver with impact in any situation.With a background in technology sales and marketing, and now a full-time presentation coach with more than 70 trainers and coaches on her team, Izzy was also a Regional Chair for Scope, the disability charity.Present with Presence – Everything you need to plan, prepare and deliver with impact in any situation, published by Rethink Press, is absolutely chock-full of practical directions and actions on presentation, plus a really neat section on questions, how to deal with nervers, and much much more … A snip at £16.99 and available of course from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Hello and welcome to Peter McAteer, author of Leading the Sustainable Organization, subtitled The Quest for Ethical Brands and a Culture of Sustainable Innovation. Listing all of Peter’s credentials would probably take too long, but in summary he is currently Managing Director of SustainLearning LLC, and has worked with the UN and was managing director for Harvard Business School Publishing – oh, and he has another two books.Leading the Sustainable Organization is an intense read of 300 or so packed pages exploring how values-based companies can be competitive. The book is full of stats, politics, checklists and diagrams, all beautifully published by Anthem Press, and available of course from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Hari Abburi, author of Ideas Don’t Die, Companies Do – Future-proof your business by creating an ideas-obsessed enterprise. Hari is CEO of the Fast Future Executive with a long career as a leading global executive. One of the contentious claims is that ‘ideas create more value than customers.’ As we have all been slavishly trained that ‘the customer is everything,’ how can this possibly be? In the book, Hari writes about three principles of exponentiality: purpose, curiosity and design. What stops people and organisations from taking on the energy or drive to keep ideas – and companies – alive?Ideas Don’t Die, Companies Do – Future-proof your business by creating an ideas-obsessed enterprise is packed with ideas and example businesses such as IBM, Amazon, GE, Boeing as well as startups and challengers. The book is a thought-provoking, nicely balancing facts, stories and a kind of you-can-do-it enthusiasm, just over 200 pages, beautifully published by Wiley, available of course from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Hello and welcome to Anthony Tasgal, known universally as Tas, author of The Classical Marketing Book – Marketing Lessons from the Greeks and Romans. To give you a little background, Tas has written six other business books including The Consumer Behaviour Book and The Storytelling Book, and is a self-described ‘man of many lanyards’ as a trainer, author, TEDx speaker, brand strategist and lecturer.The Classical Marketing Book is an energising, wild, flight-of-thought spin through insights, ideas and conundrums from acronymous fish to a plea to ‘be more Caesar,’ highly enjoyable and a great read, published by LID Publishing and of course available from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the Strand Review of Books, and welcome to Stacy Spikes, author of Black Founder, The Hidden Power of Being an Outsider.Among many other things, Stacy founded MoviePass, with its own tumultuous journey – and story of the rise and fall and rise again is worth every cent for the book. HBO made a documentary about the MoviePass story, and was even nominated for an Emmy, and was the second-most watched item after Dune on HBO last summer.Black Founder, The Hidden Power of Being an Outsider, is an inspiring rollercoaster story from someone who really has been there. Somehow Stacy has squeezed into just 270 or so pages -available from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Kian Bakhtiari is founder of The People, was Youth Insight Lead at Dentsu, an adviser to UN Climate Change, and One Young World Ambassador. The danger with a book such as Marketing for Social Change is that it falls into the category of “worthy sentiments, but right now I’m fighting commercial fires.”Kian tells us why he says that we need a new way of doing things, and brands can no longer afford to stay silent on important social and environmental issues.Marketing for Social Change – How to turn purpose into business and social impact, published by Kogan Page, is a wild romp through a thousand ideas that might just inspire you, available from Amazon (the online store, not the tropical rainforest) and of course from all good bookshops Hosted on Acast. See acast.com/privacy for more information.

Hello and welcome to Heverton Anunciação, author of the wildly titled The Data Scientist and His Demons with the slightly more direct subtitle Advice from 31 big names in data science around the world.Heverton is a specialist in all things customer-related, with experience in multiple sectors including telecoms, enterprise software – and even political presidential campaigns, with four books to his name. Some of the book is pretty technical and all of the book is very fascinating – who is The Data Scientist and His Demons aimed at? And, what about the title???Thank you so much to Heverton Anunciação, author of The Data Scientist and His Demons, a busy compendium of 31 very different angles on data science and how it impacts business. At around 180 pages and one of the best covers on a business book I have seen for a long time, The Data Scientist and His Demons is available at the click of a doohickey from Amazon and of course from all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

From teenage market trader in vintage denim to co-founding Fresh Britain to redesigning global brands including Real Madrid - Bob Sheard takes you through the real-world reasons why brands have a responsbility to the human race. Surprisingly, for a skeptic like me, I was convinced. An excellent read, The Brand New Future – How brands can save the world, is published by LID Publishing at a very modest £12.99, available at the click of a doohickey from Amazon and of course from all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Kate Mackie, author of B2B Marketing Fundamentals – Drive impact across brand, reputation, relationships and revenue. Kate is a Fellow of the Chartered Institute of Marketing, an alumnus of the Instititute for Real Growth, a member of the Marketing Society where she was nominated as Most Influential Marketer of the year 2023, and is currently a Partner at EY, where she leads global marketing. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Alex Vail, author of Data Culture – How to Succeed with Digital Transformation and Artificial Intelligence.With a background spanning technology, financial services, innovation and manufacturing, Alex has 25 years’ experience in developing high-performance cultures, and in delivering marketing and evidence-based stakeholder management in a variety of businesses. Hosted on Acast. See acast.com/privacy for more information.

“Organizations, like people, need to be seen as living, evolving organisms.” We have ten minutes: what on earth does that mean?Paul is founding director of Living Work Consulting, is also a Programme Lead for the People and Organizational Change executive education masterclass at Henley Business School, and is a former Senior Partner at Korn Ferry. Hosted on Acast. See acast.com/privacy for more information.

Welcome today to John Volanthen, cave-explorer and cave rescue diver, and author of the extraordinary record of the Thuam Luang rescue of the Wild Boars, titled Thirteen Lessons that Saved Thirteen Lives.Normally I am not a fan of ‘Look at my derring-do amazing heroics and translate them into management-speak,’ but I think this book might just be different. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Sandy Carter, author of the intriguingly titled AI First, Human Always, embracing a new mindset for the era of superintelligence. Sandy is the founder of Unstoppable Women of AI and W3, and COO of Unstoppable Domains – and formerly was with AWS and IBM among others. Future Horizon – AI’s transformative path – is for me at least a bit of a mind-fry. If you have one message in a minute for listeners, what would it be?Published by Wiley, AI First, Human Always is gripping stuff folks, and is available of course from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Paul J H Schoemaker PhD, author of Strategic Thinking and Decision Making. Here’s a clip from Paul’s web site: Much of Paul’s work reflects the cognitive, emotional, and social biases many of us prone to, from descriptive insights to prescriptive recommendations based on normative theories and time-tested heuristic approaches. In my own words, Paul knows what makes us tick or not!Published by Anthem Press, Strategic Thinking and Decision Making is available of course from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Areej AbuAli, author of Community Building for Marketers – how to connect, engage and foster growth. Areej is the founder of Women in Tech SEO, a global community in marketing and tech with more than 10,000 members and 50,000 followers, which gives some cred to the title and thinking, I guess!Published by Kogan Page, Community Building for Marketers is available of course from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Welcome today to Janne Tienari, co-author with Paul Savage of Moomin Management – Redefining Generosity. Janne is Professor of Management and Organisation at the Hanken School of Economics, Finland.Published by Bristol University Press Moomin Management – Redefining Generosity is a compact 140 or so pages, available from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Cindy Anderson and Anthony Marshall, co-authors of The ROI of Thought Leadership subtitled Calculating the value that sets organizations apart.Cindy is the Chief Marketing Officer and Global Lead for Engagement & Eminence at the IBM Institute for Business Value, and Anthony is Senior Research Director of Thought Leadership also at the IBM Institute for Business Value.The book is based on interviews with more than 4,000 business leaders, generating some impressive results – for example, 87% of executives say they had made a purchase decision in the last 90 days based on the thought leadership they consume. What is missing from the marketers’ mix that The ROI of Thought Leadership intends to address?The ROI of Thought Leadership, a concise and compelling 200 or so pages, genuinely packed with data as well as presenting their view in a very direct and personal style, highly recommended – and beautifully presented as a hardback – published by Wiley and available, of course, from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Dr Gearóid Ó Súilleabháin, Head of the Department of Technology Enhanced Learning at Munster Technological University (MTU) and co-editor with Donna Lanclos and Tom Farrelly of How to Use Digital Learning with Confidence and Creativity. While this is fundamentally a book written for academics working in higher education, away from the ivory towers and in the brutalist landscape of commerce, clearly there are impacts on working lives. Hosted on Acast. See acast.com/privacy for more information.

Why we're all becoming entrepreneurs - and how to make it work for everyone Hosted on Acast. See acast.com/privacy for more information.

Erik Korsvik Østergaard speaks about his book Anticipatory Leadership, and how leaders can use "Futures Thinking" inside their organizations to shared the structures, cultures and governance. This may be one of the most influential management books of 2025, and certainly one of the most intriguing I have read. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Aditya Simha, professor of management at the University of Wisconsin and most importantly author of Learning Leadership from Dogs subtitled What can Bulldogs, Dachshunds, Komondors, Pekingese and Otterhounds (among other dogs) teach us about effective leadership? Beyond being the first business book to use the word ‘triskaidekaphobia,’ as well as some truly gruesome doggie puns in the chapter names, Professor Simha describes the qualities that he believes that leaders ought to have in order to be exemplary and effective - and which dogs possess those qualitiesThank you to Aditya Simha, professor of management at the University of Wisconsin and author of Learning Leadership from Dogs – full of fascinating doggie facts and leadership learning, the book is of course available from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Chris Hatfield, author of Sales Psyche, A Guide to Mastering a Healthy and High-Performing Mind – in a nutshell this book is geared towards salespeople who not only want to work on their mind, to take care of their wellbeing, and also to benefit their sales performance. Chris is an engaging, thoughtful speaker, and simultaneously full of ideas and enthusiasm. Sales Psyche is somewhere between a workbook, personal development guide, and sales motivation; published by LID publishing, a cool 256 pages, and (as always) available from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Ben Amos, author of Engage – the definitive guide to video strategy for business. We love a good business strategy book, particularly one subtitled Your seven-step roadmap to avoid wasting time and money on video that doesn’t work. Ben is a very clear, cogent and concise speaker, and brings refreshing honesty to the table. Engage – the definitive guide to video strategy for business, a good thwack at 272 pages full of practical actions and lessons to learn, is published by Innovate Media, and is of course available from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Today I am delighted to be joined by Nitin Kartik, author of Product Marketing Wisdom and how about this for a sub-title: Real-World Lessons on Market Research, Competitive Analysis, Go-To-Market, Storytelling, Sales Enablement, KPIs, and more. Nitin Kartik, author of Product Marketing Wisdom, 298 pages, published by Karibu Press, available from Amazon and All Good Bookshops. Hosted on Acast. See acast.com/privacy for more information.

Why do leaders fail and derail, and is Zoom Fatigue a thing? Welcome to Professor Adrian Furnham, speaker, commentator and prolific author on all things psychological. Adrian speaks about his book 'The New Psychology,' and remarks on motivation, problematic people, and much more. Spend ten minutes in his company, learn a little, and start thinking about how psychology applies to business. Hosted on Acast. See acast.com/privacy for more information.

Welcome today to Jordan Montgomery, author of The Art of Encouragement – How to lead teams, spread love, and serve from the heart.Jordan is a motivational speaker and specialist performance coach, working with sales staff, executives, professional athletes, youth groups and more. Here, Jordan tells us what’s different about The Art of Encouragement and whether it will it work for for the reader... It’s a neat, beautifully presented book, published by Wiley under the Maxwell Leadership imprint, full of great stories and personal from-the-heart revelations, and available of course from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Welcome today to Jonathan Gabay, author of Practical Digital Marketing and AI Psychology – How to gain online consumer trust and sales using technologies and psychology. Jonathan is an author of fifteen books, a podcaster, and has been on the box – BBC, CNN, Sky News, Al Jazeera and more – plus Jonathan advises business and educational institutions on AI. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Dan White, author of the intriguingly named The Smart Advertising Book – How to deliver advertising that grows your brand, a companion to The Smart Branding Book and The Smart Marketing Book. Packed with ideas and info in a beautifully compact 220 pages, very readable in snackable chunks, published by LILD Publising and of course available from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.

Welcome today to Chris Baker, author of Obsolete – How ‘change brands’ are changing the world. Chris is founder and CEO of Serious Tissues, to paraphrase crazily as a toilet-roll brand that plants trees, and is also co-founder of Change Please, a coffee brand that helps homeless people by training them as baristas. Obsolete – How ‘change brands’ are changing the world is a call for change as well as a predictor of change, and a thoroughly enjoyable read – published by Bloomsbury Business just five days ago in hardback and as an ebook, available from Amazon and of course from all good bookshops! Hosted on Acast. See acast.com/privacy for more information.

Welcome Johan Grönstedt, author of The Execution Revolution – why most strategies fail and the cure for slow execution. Johan was formerly a Chief Strategy Officer - been there, done that, and then wondered why it hasn’t happened. There are many, MANY books about strategy, tactics, and how to make progress; why is this book important right now? Hosted on Acast. See acast.com/privacy for more information.

Today I am delighted to welcome Professor Stefano Puntoni, co-author with Professor Bart de Langhe of Decision-Driven Analytics. Listeners to the show will know that my introductions are brief because it’s all about the book!So, the subtitle of the book is, I guess, also the premise of the book: leveraging the power of human intelligence to unlock the power of data. Now, I really loved the opening page examples – Joey and the Supermarket, and the Runners and Divers. Tell me, in brief, what the Decision-Driven Analytics is about. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Professor Chris Hackley, author of But…How do you teach business? Chris is Professor of Marketing at the Department of Marketing, School of Business and Management, at Royal Holloway University of London. As an academic discipline, business management has seen a huge expansion over the last 40 or so years. What, in a nutshell is the direct benefit of attending a business management & marketing course for businesses? Hosted on Acast. See acast.com/privacy for more information.

A very warm welcome to Leila McKenzie-Delis, author of The CEO Activist, subtitled ‘Putting the S in ESG.’ Leila is the founder of DIAL Global, a global community of diverse, inclusive, and aspirational leaders. She also laucned the DIAL Global Diversity Review, studying how the largest employers in the UK and US are prioritizing ten areas of workplace, diversity and inclusion. Now Leila, you have some outstanding and amazing testimonials for your book, but being super-selfish: what will readers learn or gain from reading The CEO Activist? Hosted on Acast. See acast.com/privacy for more information.

Gina Battye, CEO of the Psychological Safety Institute, offers a practical guide aimed at leaders, managers, HR and DEI professionals interested in cultivating an inclusive work environment. Hosted on Acast. See acast.com/privacy for more information.

Hello and welcome to Luan Wise, author of Smart Social Media - How to grow your business with social media marketing. Luan has been a lead trainer for Meta, and leads training on behalf of professional bodies, including the Chartered Institute of Marketing, Chartered Institute of Management Accountants, the Federation of Small Businesses, and the Direct Marketing Association in northern California. Hosted on Acast. See acast.com/privacy for more information.

Co-authors Alan Williams and Dave Stubberfield speak about their book Supercharging the Customer Experience, subtitled  How organizational alignment drives performance.Alan Williams leads the consultancy ServiceBrand Global, specialising in helping service-based businesses thrive and flourish in a values economy. Dave Stubberfield leads the Carter Consultancy, which focuses on customer experience, change management, and continuous improvement.https://www.amazon.co.uk/dp/1915951283/ Hosted on Acast. See acast.com/privacy for more information.

Today I am delighted to welcome Dr Sachiko Scheuing, author of How to Use Customer Data – Navigating GDPR, DPDI and a Future with Marketing AI Dr Scheuing is probably uniquely placed to write this kind of book, as she is European Privacy Officer of Acxiom, a global leader in marketing services. Sachiko is currently serving her fourth term as Co-Chair of the Federation of European Data and Marketing (FEDMA), and is global co-chair of Axciom’s gender equity programme, WomenLEAD – and in 2024 Sachiko was recognised by Women in Data as one of the tweny most-influential women in data and tech. Hosted on Acast. See acast.com/privacy for more information.

Robin Sieger, author of Natural Born Winners – create purpose, prosperity and true success in your life – one of the best-selling business and personal development books – now in 25th anniversary edition. On the back it has "Success is not a matter of luck but of design" But the big question is, is it a self-help book that joins a zillion others that never actually make a difference? Hosted on Acast. See acast.com/privacy for more information.

Holly Worton, co-author with Brad Borkan of Dynamic Alignment – The Power Of Finding Your Purpose, Achieving Your Goals, And Living A Passion-Driven Life. Holly is author of 30 non-fiction books about business mindset and nature. Brad is author of award-winning books on decision making, leadership and teamwork. Hosted on Acast. See acast.com/privacy for more information.

In a competitive marketplace, how on earth does a marketer balance the sustainability issues with sheer desire to outshine by throwing more carbon at the wall? Paul is a co-founder of the Sustainable Marketing Compass and CEO of the fabulously named Pickle Consulting, which focuses on sustainability; Alexis is also a co-founder of the Sustainable Marketing Compass, and co-founder of Sustainists – plus Alexis runs GreenEyre, a sustainable marketing consultancy on a mission to drive positive impact. Hosted on Acast. See acast.com/privacy for more information.