Make Marketing Make Sense

Ashley Dela Cruz is an Operations Manager at W Hotels with years of experience in the hospitality industry. We sat down with Ashley to dive into what it takes to manage both luxury and standard hotel operations, the importance of communication, and how personalized service creates unforgettable guest experiences. From hosting high-profile clients like the Yankees to crafting bespoke cocktail menus, Ashley shares how operational excellence and creativity come together to elevate hospitality. We also explore the intersection of marketing and operations, highlighting how behind-the-scenes magic drives guest satisfaction and brand loyalty. Whether you're in hospitality or looking for inspiration on creating exceptional customer experiences, this conversation is packed with insights and stories that show why Ashley is a leader in her field. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Caegan Moore is an Entertainment & Lifestyle Talk Show Producer, Field Producer, and Creator at WWL-TV. As the Senior Producer of Great Day Louisiana, Caegan brings years of experience in helping brands and entrepreneurs shine on television. We dive into strategies for connecting with audiences through TV, from crafting compelling stories to creating visually engaging segments that resonate with viewers. We also discuss the importance of knowing your brand’s “why,” preparing professional visuals, and tailoring messages to fit different media platforms. Whether you're an entrepreneur looking to elevate your marketing game or a business aiming to make an impact on TV, this conversation is packed with actionable insights to help you succeed. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Melissa Burbank is the founder of Sober Health Club and a marketing powerhouse. We sit down with Melissa to discuss how to build and maintain an engaged audience on social media, even before launching a product. She shares her insights on leveraging the “know, like, trust” cycle, the importance of organic engagement, and her proven strategy for waking up a cold audience. If you're looking to grow your community and make an impact, Melissa’s advice is essential listening. We also dive into her actionable “Hook, Retain, Reward” content framework and explore the three ways to grow an audience: building, buying, and borrowing. From creating valuable content to using collaborations and ads effectively, Melissa provides a roadmap for marketers and business owners who want to create meaningful connections. Don’t miss this packed conversation filled with practical tips to boost your social media game! Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Ayesha Shanel is the creator of the House of Shanel, a private online space dedicated to empowering women to embrace their highest divine feminine energy. She joins us to share her insights on building a brand, monetizing authentically, and creating a lasting impact through aligned strategies. Ayesha's journey from growing her personal practice to developing an evergreen system for her brand is both inspiring and packed with actionable advice. We discuss the importance of authenticity, building a connected community, and skipping outdated methods to focus on direct, meaningful engagement. Ayesha breaks down her process for turning followers into loyal customers, the role of gamification in audience engagement, and how automation can transform a brand. Tune in as we explore how to build a business that aligns with your values and creates lasting success. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Steve Tortorella is the Principal Architect at Studio Latofiume and brings a wealth of knowledge about the world of architecture and entrepreneurship. We dive into the role of an architect in guiding construction projects, ensuring public safety, and overseeing everything from project planning to collaboration with contractors. Steve sheds light on the unique challenges architects face, from managing project teams to creating instruction manuals that bring clients’ visions to life. Our conversation also explores Steve’s journey from corporate architecture to launching his own firm, where he shares practical insights on pricing, client acquisition, and lessons learned along the way. For anyone interested in starting a business or understanding the architecture field, Steve’s advice and perspective are invaluable. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Greer Stewart, Marketing Manager at Renaissance Publishing, joins us to explore the unique advantages of print advertising in today’s digital landscape. We dive into why print ads have a higher recall rate than digital and how publications like New Orleans Magazine, Acadiana Profile, and Louisiana Life continue to thrive. Greer breaks down how tangible, lifestyle-focused magazines provide a memorable, long-lasting experience that resonates with readers in ways digital ads often don’t. We also discuss the innovative ways Renaissance Publishing bridges print and digital worlds, offering local businesses diverse options, from traditional ads to social media campaigns and event sponsorships. If you're a business owner looking to reach New Orleans audiences effectively, this episode is packed with insights to help you make informed marketing decisions. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Casey Boshae is the founder of The Gentle Pit, an animal rescue-inspired brand dedicated to creating products that give back. We dive into her journey from corporate life to full-time entrepreneurship, learning how she turned a personal passion for animal rescue into a thriving business. Casey shares insights on overcoming self-doubt, finding purpose, and embracing the challenges of entrepreneurship while balancing self-discovery and business growth. Casey’s story highlights the power of aligning your business with what you love, doing the groundwork through market research, and focusing on personal development to push through mental barriers. She also discusses the importance of mentors and resources for self-improvement. Join us as we explore how The Gentle Pit continues to make a positive impact, and find out how Casey helps other entrepreneurs navigate the ups and downs of building a brand. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Kristen Dufauchard, CEO and Founder of aKrewe NOLA Consulting, joins us to break down the power of networking. As the leader of an impact-driven marketing agency, Kristen shares practical strategies to overcome networking fears, build genuine connections, and leverage the "ask and offer" approach for mutually beneficial relationships. From icebreaker tips to mindset shifts, Kristen offers advice on how anyone can feel more at ease and confident in networking spaces. Together, we dive into the importance of timely follow-ups, the art of personalizing conversations, and aKrewe’s quarterly events that foster connection, including pitch competitions and fun social activities like "Mingle Bingo." Kristen’s insights on practicing boldness and openness in networking can help you cultivate lasting connections that provide value for the long game. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Laila Bondi is the Executive Director of Global New Orleans, and she joins us to share her unique journey from public health to leading a nonprofit. We dive into her experience transitioning into leadership, the challenges of running a small nonprofit, and the importance of building strong community connections. Laila explains how collaboration and support from other leaders in the nonprofit space have been crucial to her success. We also discuss the power of a strong team, listening as a key leadership skill, and how Global New Orleans fosters international collaboration through professional exchange programs. Don’t miss this insightful conversation on nonprofit leadership and the importance of community-driven impact. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Josh Densen is the CEO of Next Chapter and an expert in leadership development. We dive into the importance of leadership as a skill, how it can be cultivated, and why every member of a team can and should step into leadership roles. Josh also shares insights on the challenges organizations face when promoting employees into leadership positions and how to navigate these transitions effectively. We also explore the role of emotional intelligence and self-awareness in leadership, the diversity of leadership styles, and why investing in leadership development can make a huge impact on an organization’s culture and performance. If you're interested in enhancing your leadership skills or understanding how to create better leaders in your business, this conversation is packed with valuable insights. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Alexander Bigbie is the Executive Director of Flyte, an organization dedicated to helping startups and small businesses get off the ground. We dive into essential business topics with Alexander, including financial preparation, managing personal finances, and building a solid foundation before starting a business. He shares practical advice on navigating criticism, overcoming obstacles, and creating a realistic plan for success. We also discuss valuable resources available for entrepreneurs, like mentorship programs, grants, and funding options. Whether you're just starting out or looking to scale, Alexander’s insights on staying adaptable and patient through the entrepreneurial journey are key takeaways in this conversation. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Lisa LaCour is the Founder and CEO of The Vault Collective, a business strategy and growth firm. We dive into the common mistakes businesses make when marketing their products, like focusing too much on themselves instead of their customers. Lisa shares insights on how to understand customer needs, define your target audience, and position your brand to stand out in crowded, commoditized markets. We also discuss go-to-market strategies, including the importance of creating a minimal viable product (MVP) and developing a clear, concise value proposition. Lisa introduces The Vault Collective’s two-week "Launchpad" program, designed to help businesses create a roadmap for bringing their products to market. If you're looking for practical tips on growing your business and building customer trust, this episode is for you! Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

David T. Baker is a writer and content manager at 504ward, an organization dedicated to supporting young professionals in New Orleans. We sit down with David to discuss the key strategies behind building engaging newsletters and promoting community events that drive real impact. From how 504ward taps into audience feedback to shape content, to the importance of consistency in event marketing, David shares insights into what makes 504ward's approach so effective. We also dive into how to create economic and social value through local events and the best timeline for promoting them. Whether you're looking to grow event attendance or better connect with your audience through newsletters and social media, David’s expertise offers actionable advice for marketers at any stage. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Chase Mattison is the co-founder of Feels, a corporate gifting platform that lets businesses give back through charitable donations instead of traditional material gifts. We sit down with Chase to talk about how Feels is revolutionizing corporate gifting by offering over 1.5 million charities for recipients to choose from. Chase shares how this zero-waste model helps companies create meaningful connections while making a positive impact, all while avoiding the waste of typical corporate gifts. We also dive into Chase’s entrepreneurial journey, from the early days of physical gifting cards to pivoting into the digital space with Feels. He shares valuable insights on the challenges of building a startup, learning from mistakes, and the importance of mentors. If you’re interested in how to bring social impact into your business’s gifting strategy, this episode is a must-listen! Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Melissa Hodgson is the Vice President of Gambel Communications and a strategic communication expert. We dive into the core elements of PR, marketing, and branding, exploring how businesses can use these tools together to achieve their goals. Melissa breaks down the importance of understanding your audience, crafting consistent messaging, and layering communication strategies for maximum impact. We also discuss the differences between PR, branding, and marketing, and how they work in tandem to build trust and recognition. Whether you're just starting your business or looking to improve your communication efforts, this conversation is packed with actionable insights to help you succeed. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Garick Giroir is a Creative Marketing Manager at OnPath, and he's here to dive into content marketing strategies that truly make a difference. We explore how businesses can develop and implement creative content that engages audiences, solves problems, and stands out in the market. Garick shares his expertise on building content that resonates, from understanding your audience to testing different strategies and knowing when to repurpose content for maximum reach. We also discuss the shift toward video content and why it's essential for capturing attention in today’s fast-paced digital landscape. Whether you're a marketer looking to improve your strategy or a business owner trying to figure out where to start, this conversation with Garick is full of valuable insights that will help you level up your content game. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Sean Mulligan is the Program Manager at The Idea Village, and he joins us to dive into the Metronome program, which helps music industry entrepreneurs accelerate their business ideas. We explore how The Idea Village supports early-stage startups by providing mentorship, workshops, and even funding opportunities to drive economic growth in the region. Sean shares what makes the Metronome program unique, who it's for, and some of the success stories, like two DJs who launched an event discovery app. We also talk about what it takes to be accepted into the program and the importance of focusing on solving problems rather than just building solutions. If you're an entrepreneur in the music industry looking to scale your idea, this episode is packed with insights and tips on how to get involved with The Idea Village. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Becky Angle is the founder of Angled Marketing, and she joins us to break down how businesses can use social media to build awareness, drive engagement, and convert followers into customers. We dive into her insights on creating a consistent, high-quality content mix that includes educational posts, brand fun, and sales promotions—highlighting why 3-4 posts a week hit the sweet spot for engagement. Becky also shares her approach to using FOMO-driven content, especially through reels, to get people excited about products and services. We also talk about the power of email marketing and how to funnel leads from social media into targeted email campaigns. Becky gives practical advice on using automation tools like MailChimp and Klaviyo to keep your audience engaged without overwhelming them. If you're looking for actionable tips on turning social media followers into loyal customers, this conversation is for you. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Reyna Rivera is a marketing manager at Mullin, and she’s here to share insights on building a strong brand identity through core values and strategic content creation. We dive into how Reyna uses storytelling and transformation videos to connect with clients, maintaining consistency by following her company's "brand Bible," which includes their mission, vision, and brand colors. We also talk about the challenges and successes Reyna has faced, from expanding into industrial maintenance to enhancing organic SEO through press releases. She also highlights the importance of community, drawing support from her involvement with the American Marketing Association (AMA) to continue growing as a marketer. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Charique Richardson, founder of Digital Innovation Media Group, joins host Josh Owen to dive deep into how AI is transforming social media marketing. We explore the latest advancements in AI tools like ChatGPT and Claude, discussing how they can simplify content creation, streamline analytics, and enhance social media strategy. Charique shares practical tips on personalizing content while avoiding over-reliance on AI, emphasizing that technology should assist rather than replace human creativity and decision-making. We also get into actionable advice for business owners looking to implement AI into their marketing efforts, from selecting the right tools to customizing them for better results. Plus, Charique offers insight into her work teaching AI in business and the importance of balancing automation with authenticity. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Lauren Evans is an Account Director at FSC Interactive and a seasoned expert in small business marketing. Together, we dive into the essentials of marketing for small businesses, covering everything from the importance of having a website and Google Business profile to the evolving landscape of social media. Lauren shares her insights on how to create value-driven content, test strategies, and build a strong marketing foundation through clear goal-setting and targeted audience engagement. We also tackle practical budgeting tips, including how much businesses should allocate for ads and what to expect when working with an agency. Lauren provides actionable advice on leveraging tools like Google Analytics and Google Tag Manager to optimize performance. Whether you're a new business owner or looking to scale your marketing efforts, this conversation is packed with valuable insights to help you Make Marketing Make Sense. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Jim Guenther is the Chapter Director of Startup Grind in New Orleans. We dive into his unique journey from traditional academia to becoming a pivotal figure in the entrepreneurial ecosystem. Jim shares his experiences in developing a biotech program, receiving a National Science Foundation Award, and his transition into business development, emphasizing the importance of hypothesis testing and the Business Model Canvas in entrepreneurship. We also explore the dynamic entrepreneurial scene in New Orleans, discussing the city's growing biotech and life sciences hub, the rise of green and blue industries, and the vital role of medical schools in innovation. Jim highlights the collaborative nature of the local startup community and offers insights on how entrepreneurs can engage with global networks through Startup Grind. Join us for an inspiring conversation about the challenges and opportunities in entrepreneurship, and learn how to get involved in this vibrant community. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Matt Preuett is a marketing consultant and the founder of 90 by 3. In this episode, we dive deep into the crucial topic of marketing misalignment. Matt shares insights from his extensive experience, highlighting the importance of creating clear marketing plans and strategies that align with overall business objectives. We explore common pitfalls businesses face, the significance of communication between marketing teams and executives, and how to set up marketers for success. Join us as we discuss how to recognize early signs of misalignment, the impact of technological advancements like AI, and practical steps to ensure your marketing efforts are both effective and efficient. If you’re looking to bridge the gap between your marketing strategies and business goals, this conversation is packed with valuable advice and actionable tips from a seasoned expert. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Brandon Armant is a marketing expert and the owner of BAMM Communications. In this episode, we delve into the intricacies of building a personal brand, focusing on authenticity and storytelling. Brandon shares insights on how entrepreneurs can articulate their personal stories, highlight their values, and effectively communicate their mission. We discuss practical steps to identify your unique traits, overcome challenges, and connect with your audience. Join us as we explore the essential ingredients for a successful personal brand and the importance of consistent, genuine messaging. Brandon also provides tips for those who are camera shy and alternative ways to share your brand story. Whether you're just starting or looking to refine your personal brand, this episode is packed with valuable advice to help you make marketing make sense. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Brandon Armant is a dynamic CEO at BAMM Communications, known for his exceptional expertise in branding and marketing. In this episode of Make Marketing Make Sense, hosted by Josh Owen, we dive deep into the importance of building a personal brand. Brandon shares valuable insights on how personal branding can significantly influence business success, especially in today’s crowded market. We discuss why it’s crucial to stand out, build trust with your audience, and humanize the person behind the business. We also explore the long-term benefits of personal branding, including opening doors to speaking opportunities, media engagements, and strategic partnerships. Brandon highlights real-life examples of successful personal brands and emphasizes the value of being authentic and strategic about your personal story. Tune in to learn how to leverage your personal brand to enhance your business and make meaningful connections with your audience. Don’t miss this enlightening conversation that will help you Make Marketing Make Sense. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Sara Scioneaux is the founder of Florence Creative, a marketing agency known for its innovative approach to branding for startups. In this episode, Sara dives deep into the essentials of building a brand from scratch, emphasizing the importance of understanding your target audience and maintaining consistency. She shares insights on how startups can define their mission, vision, and values to create a solid foundation for their brand. We also explore practical steps for branding, the significance of market research, and how to pivot while staying true to your core principles. Sara’s expertise shines through as she discusses the nuances of creating a brand identity that resonates with the audience and stands out in a crowded market. Tune in for invaluable advice on navigating the complexities of startup branding and making informed decisions that will shape the future of your business. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Host Josh Owen dives into the nuances of effective design with Mary Louise, the founder of Quirkus. They discuss the importance of differentiating your brand through unique, well-thought-out design strategies and the pitfalls of relying on common templates. Mary Louise emphasizes the value of involving designers early in the branding process to ensure your visual and messaging elements align seamlessly from the start. They explore the concept of design thinking versus design execution, stressing that great design is not just about aesthetics but also about strategic, research-based decisions. Mary Louise shares her insights on how to identify when your design needs a revamp and the signs that your branding might be outdated. They also touch on the accessibility of good design for small to medium-sized businesses, encouraging the use of local resources and community support. This discussion is packed with valuable advice for business owners looking to make their design work harder for them and ensure their brand stands out in a crowded market. Subscribe to stay updated on more marketing insights and tips. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Matt Pruett, a marketing consultant and the founder of Ninety-by-three, recently shared insights on a podcast about the critical issue of marketing misalignment. He likened the concept to a spine that needs proper alignment, explaining that just like a misaligned spine can restrict physical movement, misaligned marketing can limit a business's growth and success. He stressed that realigning marketing strategies from the bottom up is essential to support key business objectives such as revenue growth and market expansion. Matt's discussion highlighted the common challenges businesses face with miscommunication between different organizational levels. By using the analogy of a chiropractor's adjustments, he conveyed the need for a systematic approach to marketing, starting with a thorough understanding and adjustment of the marketing 'spine'. This approach, he argues, fosters a healthier business environment and transforms marketing into a robust tool for driving business growth. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Emily Diament, founder of Diament Public Relations, delves into the dynamic changes within the public relations industry, particularly in the wake of COVID-19. She highlights the significant impact of the pandemic on various sectors, including the drastic effects on media outlets, which have led to reduced coverage and necessitated a keener management of client expectations by PR professionals. Emily discusses the wide range of challenges faced by businesses, from closed restaurants to canceled festivals, emphasizing the critical need for strategic adaptability in today's PR practices. Her insights paint a vivid picture of a rapidly evolving industry, where flexibility and innovation are paramount. As we dive into the summertime in New Orleans, Emily sheds light on adapting PR strategies to suit the slower business period by heavily utilizing social media and influencer partnerships. These strategies aim to maximize brand exposure with limited resources, turning to local content creators who can provide mutual benefits through collaborative promotions. She shares creative ways to engage both locals and tourists, such as offering themed cocktail flights and special events to boost local patronage during off-peak times. The conversation concludes with an overview of the innovative approaches necessary to thrive in the altered PR landscape. Emily's insights into leveraging smaller, more targeted media engagements and the increasing reliance on digital platforms highlight a significant shift in public relations. Her experiences as a founder underscore the importance of creative solutions and strategic partnerships in overcoming the challenges of today's PR environment. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

In this episode of "Make Marketing Make Sense," host Josh Owen dives into an enlightening conversation with Lauren Siegel, Managing Director at Trepwise, about innovative approaches to business leadership designed to combat burnout and enhance organizational efficiency. Together, they explore the transition from traditional hierarchical structures to cutting-edge shared leadership models where power is distributed, and collaboration is prioritized. Lauren Siegel offers an in-depth look at the tangible benefits of shared leadership, emphasizing its potential to boost employee engagement, reduce burnout, and foster a more inclusive and equitable workplace. She explains how this modern approach ensures that diverse voices are heard and valued, creating a sense of ownership and pride among team members. By integrating perspectives from across the organization, businesses can make more informed decisions and cultivate a positive work culture that benefits everyone involved. Throughout the conversation, Lauren shares practical steps for implementing shared leadership in businesses of all sizes. She provides real-world examples and actionable strategies for leaders looking to adopt this progressive approach. Learn how Trepwise is pioneering this leadership transformation and discover how your organization can benefit from these innovative practices. This insightful episode aims to redefine leadership for a healthier and more productive work environment. Don’t miss it! Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Join us on this insightful episode of "Make Marketing Makes Sense" as our host, Josh Owens, sits down with Liz Williams, the visionary founder of the Southern Food and Beverage Museum. In this engaging conversation, Liz delves into her personal journey of starting and maintaining her own podcast, "Tip of the Tongue." She shares valuable lessons on the importance of consistency, the power of genuine content, and how her podcast has opened doors to new opportunities and connections. Liz's approach to podcasting emphasizes authenticity over slick production, aiming to create real conversations that resonate with listeners. She also discusses the unexpected benefits of her podcast, from increasing museum visits to fostering strategic partnerships. Whether you're a marketing enthusiast, a podcast aficionado, or someone interested in the intersection of food, culture, and communication, this episode offers rich insights and practical advice. Tune in to discover how Liz Williams harnesses the power of podcasting to make a meaningful impact. Listen to the episode on Spotify, Apple Podcasts, or wherever you get your podcasts. Don't forget to subscribe for more episodes of "Make Marketing Makes Sense" where we explore the art and science of marketing with industry experts and leaders. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Welcome back to another fantastic episode of Make Marketing Make Sense, hosted by Josh Owens! In this episode, we sit down with Grayson Gravras, a talented Freelance Graphic Designer and Brand Content Manager at Common House, to discuss the crucial role of graphic design in modern business. Join us as we explore why investing in graphic design is essential for differentiating your brand, making it memorable, and ensuring consistency across various platforms. Grayson shares his expert insights on creating brand guides, websites, and social media strategies that set the right tone, whether luxurious or fun. He also emphasizes the importance of setting clear goals and maintaining cohesive branding to elevate your business. Grayson provides practical advice on using tools like social media schedulers and Canva, despite his personal reservations about the latter. He also highlights the significance of professional design in adding a polished touch to your brand. Plus, get tips on preparing effectively before hiring a designer to ensure a smooth and successful collaboration. Tune in now and let's make marketing make sense together! Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Welcome to another episode of "Make Marketing Make Sense" with your host Josh Owen! In this episode, we dive into the fascinating world of attribute-based hiring with our special guest, Jennifer Jeansonne, the owner of JAJ Consults. Join us as we explore how this modern approach to recruitment focuses on the specific skills and qualities needed for success, rather than just years of experience or specific degrees. Jennifer shares her insights on how to define job requirements in terms of skills and attributes, making the hiring process more effective and inclusive. We discuss the importance of transparent and honest job descriptions, the benefits of behavioral interview questions, and the need for open-mindedness and adaptability in recruitment. Whether you’re a business owner looking to refine your hiring practices or someone interested in the latest trends in recruitment, this episode is packed with valuable information. Tune in to learn how you can improve your hiring strategy and find the best fit for your team with attribute-based hiring. Don't forget to subscribe to "Make Marketing Make Sense" for more insightful episodes, and leave us a comment with your thoughts on today's discussion! Thank you for listening, and we hope you enjoy the episode! Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Welcome back to another episode of Make Marketing Make Sense! In this episode, our host Josh Owen sits down with Will Scott, CEO and Co-Founder of Search Influence, to explore the exciting world of AI and SEO marketing. Will shares the story behind Search Influence and highlights the core elements of effective SEO: keywords, content, and links. Discover how the company focuses on achieving tangible results and ROI for their clients through strategic SEO and online ads. Will reveals innovative ways to leverage AI tools like ChatGPT for content creation, ensuring it matches your unique voice and optimizes for key search terms. He introduces the "AI sandwich" method, which combines human prompts, machine outputs, and human refinements, and discusses tools like Wave.video for generating video content and Make.com for automating content workflows. These AI tools can significantly enhance efficiency and productivity in content creation.If you're eager to understand how AI can transform your SEO strategy and drive results, this episode is a must-listen.If you're eager to understand how AI can transform your SEO strategy and drive results, this episode is a must-listen. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Join us on this episode of Make Marketing Make Sense, hosted by Josh Owen, where we delve into the art of building a thriving social media community with special guest Allison Herrera, Owner of Uptown Girl Media. Together, we explore how engagement, brand identity, and the right content strategy can transform a medical business's online presence. We discuss how blending educational content with authentic, relatable moments helps foster deeper connections, the importance of aligning your social media branding with the in-person experience, and how leveraging trending audio tracks and targeted messaging can boost your reach. Allison shares her expertise on measuring success through engagement and adapting strategies based on real-time feedback. Whether you're a marketing professional or a business owner, tune in to learn how to make your marketing make sense with us. Be sure to like, subscribe, and leave your thoughts in the comments! Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. #Marketing #SocialMedia #Podcast #CommunityBuilding #Branding Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Join us for another episode of Make Marketing Make Sense with our host, Josh Owen, as we welcome Jordan McConnell, Director of Brand & Marketing at Common House. In this insightful conversation, Jordan shares how Common House is redefining the concept of social clubs by creating inclusive spaces where people of all backgrounds can connect over food, drinks, and curated experiences. Learn how Common House expanded from its roots in Charlottesville to Richmond and Chattanooga, and now to its fourth location in New Orleans. Jordan reveals how they tailor each club to its city's unique culture by hiring local staff to manage programming and curate an authentic atmosphere. Discover how they’re fostering a diverse membership community through referral programs and thoughtfully planned events like crawfish boils, painting sessions, and more. Jordan also shares valuable marketing insights on the importance of listening to local markets, integrating local culture into your brand, and using editorial content to resonate with your audience. Don't miss this episode of Make Marketing Make Sense to explore Common House's innovative approach to community building and marketing! #MakeMarketingMakeSense #Podcast #Marketing #CommonHouse #CommunityBuilding Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Welcome to another insightful episode of "Make Marketing Make Sense," hosted by Josh Owen. In this episode, we're thrilled to have Kayla Morrison, Founder of Krewe Media, join us to dive deep into the world of Meta ads and their pivotal role in e-commerce success. Kayla brings a wealth of experience and a unique perspective on digital advertising, focusing on making high-impact, cost-effective ad campaigns accessible to small and medium-sized businesses. Throughout our discussion, she shares valuable insights into the sophisticated targeting and attribution capabilities of Meta's platform, which she regards as a leader in the digital ad space. Whether you're an e-commerce veteran or just starting out, this episode is packed with actionable tips on optimizing your ad spend, creative strategies, and understanding the nuances of digital marketing to boost your online presence and sales. Tune in to gain expert knowledge from Kayla and learn how to make your e-commerce ads more effective and budget-friendly with Krewe Media's innovative approaches. 🔗 Don't forget to subscribe for more episodes that help make marketing make sense! #MakeMarketingMakeSense #DigitalMarketing #Ecommerce #MetaAds #KreweMedia #JoshOwen

Welcome back to the "Make Marketing Make Sense" podcast, where we delve into the transformative power of digital sales and networking. In our latest episode, host Josh Owen is joined by Tom Martin, the visionary Founder of Converse Digital and author of "The Invisible Sale." Together, they explore the evolution of LinkedIn from a secondary platform to an indispensable tool for sales and networking in the modern digital landscape, especially highlighting its importance in the year 2024. Tom Martin shares his expert insights on optimizing LinkedIn profiles to go beyond being just digital resumes. By treating them more like business-oriented dating profiles, users can create a strong first impression that is crucial in the fast-paced digital world. He also discusses the importance of genuine network expansion on LinkedIn, emphasizing the need for meaningful connections and initiating conversations based on shared interests or challenges, rather than immediate sales pitches. Moreover, the episode shines a light on the advanced features of LinkedIn Sales Navigator and its role in facilitating targeted engagement with prospects. Tom reveals his personal strategy of warming up to potential connections through a series of strategic interactions over about 40 days before sending a connection request. This meticulous approach has proven to significantly enhance his sales efforts, underscoring the potential of LinkedIn as a powerful sales tool in 2024. Don't miss out on these invaluable insights; tune into "Make Marketing Make Sense" for more on leveraging LinkedIn to revolutionize your sales and networking strategies. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Join us on "Make Marketing Make Sense" as host Josh Owen welcomes Will Monson, the Director of Communications and Marketing at Holy Cross School, for a deep dive into the nuances of podcasting. In this episode, we explore the unique challenges and opportunities of starting and sustaining a successful podcast. From leveraging minimal investments in equipment to finding and refining your niche, Will shares invaluable insights drawn from both his professional expertise and personal experiences with his passion project, the RYAT podcast. Will emphasizes the importance of passion, community engagement, and the iterative process of concept development in podcasting. Through a blend of humor and practical advice, he discusses the journey of turning podcast ideas into reality, the role of audience feedback, and strategies for content creation that resonates. This conversation is rich with actionable steps for anyone looking to enter the podcasting space or enhance their existing podcast, highlighting the significance of purpose-driven content creation and community building. Tune into this enlightening episode of "Make Marketing Make Sense" for a comprehensive guide to podcasting with insights from Will Monson. Whether you're a budding podcaster or looking to elevate your current project, you'll find inspiration and strategies to navigate the podcasting world effectively. Join us as we uncover the secrets to podcasting success and make marketing make sense together. Don't forget to subscribe to our channel for more insightful episodes. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Welcome to a compelling episode of Make Marketing Make Sense, where host Josh Owen is joined by Gibran Nassif, the Social Media Manager at AVIXA. This episode dives deep into the essence of experimentation in marketing strategies for 2024, emphasizing the rapid evolution of social media platforms and the importance of staying agile through creative content experimentation. Gibran shares invaluable insights into navigating algorithm changes and leveraging platform shifts to maximize engagement and brand visibility. Highlighting LinkedIn's transformation into a more content-centric platform, Gibran discusses how marketers can seize opportunities to become niche voices through LinkedIn’s evolving features like LinkedIn Live and LinkedIn Live Audio. These tools not only enhance audience engagement but also significantly boost brand awareness. Gibran’s approach combines strategic content repurposing across platforms with a keen focus on audience interaction, showcasing successful experimentation examples that have led to remarkable growth and engagement. The conversation also sheds light on the crucial role of employee advocacy in marketing, suggesting that empowering employees to share company content can amplify reach and foster genuine connections with the audience. Gibran stresses the importance of continuous learning from industry leaders and adapting to new trends, making this episode a must-listen for anyone looking to innovate their marketing strategies in the fast-paced digital world of 2024. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Welcome to another insightful episode of Make Marketing Make Sense! In this episode, our host Josh Owen sits down with Kristin Marshall, the Digital Marketing Manager of Urban South, to delve into the fascinating world of digital marketing in the beverage industry. Join us as we explore the innovative strategies and tactics that Urban South employs to connect with their audience in a crowded marketplace. Kristin shares her expertise on leveraging social media, email marketing, and other digital channels to build brand awareness and drive sales. Whether you're a seasoned marketer looking for fresh ideas or an entrepreneur seeking to navigate the digital landscape, this conversation is sure to inspire and inform. Tune in now to gain valuable insights and discover how to make marketing make sense for your business! Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Welcome to Make Marketing Make Sense with your host Josh Owen! In this episode, we sit down with Coco Darrow, the Co-Founder of Stronghold Studios, to delve into the fascinating world of marketing and entrepreneurship. Join us as we explore Coco's journey in building Stronghold Studios from the ground up, and uncover the strategies and insights that have propelled her company to success in the competitive landscape of the entertainment industry. From branding and storytelling to navigating the digital marketing landscape, Coco shares valuable lessons and practical tips that will inspire and empower fellow marketers and entrepreneurs. Tune in to gain valuable insights and learn how to Make Marketing Make Sense for your business! Don't miss out on this insightful conversation with Coco Darrow, only on our podcast. Subscribe now to stay updated on all our latest episodes! Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Welcome back to Make Marketing Make Sense! In this episode, our host Josh Owen sits down with the insightful Mariska Morse, Co-Founder of Salon 22, to delve into the intricacies of marketing in the salon industry. Join us as we uncover invaluable insights on how to effectively market a salon business, navigating the challenges unique to this dynamic industry. Mariska shares her wealth of experience, offering practical tips and strategies to attract and retain clients in an ever-evolving market landscape. From leveraging social media to harnessing the power of word-of-mouth referrals, we explore actionable tactics that can elevate your salon's marketing game. Whether you're a seasoned salon owner or just starting out in the beauty business, this episode is packed with inspiration and practical advice to help you make marketing make sense. Tune in now to gain a fresh perspective on marketing your salon business, only on Make Marketing Make Sense! Don't forget to subscribe for more insightful conversations with industry experts. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Welcome to another insightful episode of Make Marketing Make Sense! In this episode, our host Josh Owen sits down with Samira Medina, the Communications Coordinator at the New Orleans Chamber Of Commerce. Together, we dive deep into the world of social media creative strategies, focusing on the success story of our "Think Local NOLA" campaign. Samira shares valuable insights on defining clear goals, identifying target audiences, and creating visually appealing content to build strong relationships with followers. Join us as we explore the power of community support and learn how to make marketing truly make sense. Don't miss out - hit play now! Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Welcome to another exciting episode of Make Marketing Make Sense! In this episode, our host, Josh Owen, sits down with Maggie Robert, the Founder of MCR Marketing & PR, to delve deep into the world of Public Relations (PR). Join us as we explore the ins and outs of PR strategies, the importance of proactive approaches, and the significance of targeting specific audiences. Maggie shares valuable insights on engaging with influencers, customizing outreach efforts, and the power of storytelling in PR. Plus, we discuss Maggie's upcoming rebrand and her favorite king cake flavor! Tune in to gain expert advice and practical tips on making PR work for your business. Don't miss out on this enlightening conversation! Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Welcome back to Make Marketing Make Sense with your host, Josh Owen! In this episode, we sit down with Elliot Hutchinson, the Creative Director of Son of a Saint. Join us as we delve into the world of impactful marketing strategies in the nonprofit sector. Elliot shares his insights on leveraging creativity to raise awareness, engage communities, and drive meaningful change. From storytelling to branding, we explore how Son of a Saint effectively communicates its mission and connects with supporters. Tune in for valuable tips and inspiration on making marketing meaningful for your organization. Don't miss this enlightening conversation! Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Welcome to another exciting episode of Make Marketing Make Sense! In this episode, our host Josh Owen sits down with Mark Romig, the Creative Marketing Director of New Orleans & Co. Join us as we dive into a captivating conversation about the ever-evolving landscape of marketing, particularly in the realm of tourism. Mark shares invaluable insights into leveraging digital strategies and influencers to showcase the vibrant culture of New Orleans. Discover how the city is preparing for major events like the upcoming Super Bowl in 2025 and the innovative initiatives driving its economic growth. Don't miss out on this enlightening discussion! Be sure to tune in and learn how to make marketing work for you. Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

In this episode of Make Marketing Make Sense, we sit down with Emma Hoeiris-Andersen, the Client Relationship and Marketing Manager of Leaaf Environmental, to delve into the world of sustainable marketing strategies. Join our host, Josh Owen, as we explore how Leaaf Environmental has successfully integrated environmental responsibility into their marketing efforts, while still achieving business objectives. Emma shares valuable insights into the challenges and opportunities of promoting sustainability in the marketing realm, offering practical tips and strategies for businesses looking to follow suit. Whether you're a seasoned marketer or just starting out, this episode offers actionable advice on how to make marketing make sense in today's environmentally conscious landscape. Tune in now to gain valuable insights from a leader in sustainable marketing practices! Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Welcome back to Make Marketing Make Sense! In this episode, we sit down with Becker Hall, the CEO of Hogs For The Cause, to delve into the world of nonprofit marketing and community engagement. Join us as we explore how Hogs For The Cause has successfully utilized marketing strategies to raise awareness, mobilize supporters, and make a meaningful impact in the lives of families facing pediatric brain cancer. From leveraging social media to organizing fundraising events, Becker shares invaluable insights and lessons learned from his experience leading this incredible organization. Whether you're a seasoned marketer or simply passionate about making a difference, this conversation offers valuable takeaways and inspiration for anyone looking to make marketing truly meaningful. Tune in now to learn from Becker Hall and discover how marketing can be a powerful tool for social good! Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/

Welcome to another insightful episode of Make Marketing Make Sense! In this edition, our talented host, Josh Owen, engages in a captivating conversation with the brilliant Caroline Morgan, Creative Marketing Director at AOS. Join us as we delve into the world of creative marketing strategies, exploring innovative approaches and gaining valuable insights from Caroline's extensive expertise. At Make Marketing Make Sense, we are passionate about sharing knowledge and empowering our audience with the latest trends in the marketing landscape. Tune in for a dose of marketing wisdom that will inspire and elevate your strategies. Together, we make marketing make sense! #MarketingTalks #CreativityInMarketing #MakeMarketingMakeSense Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/