All Episodes

Season 7, Episode 29: AI's impact on the labor market (with Brian Albrecht)

Season 7, Episode 28: Digital Advertising's M&A Resurgence (with Maor Sadra)

Season 7, Episode 27: Applying AI to human intimacy (with Offer Yehudai)

Season 7, Episode 26: Demystifying open source MMM (with Michael Kaminsky)

Season 7, Episode 25: Quantifying the impact of AI Overviews on outbound clicks (with Ananya Sen and Saharsh Agarwal)

Season 7, Episode 24: Understanding rewarded user acquisition (with Tricia Han and Sampsa Jaatinen)

Season 7, Episode 23: Building ad tech for the chatbot era (with Tal Shoham)

The Prosperous Society

Season 7, Episode 22: Quantifying the advertising value of cookies (with Garrett Johnson and Shunto Kobayashi)

Season 7, Episode 21: The AppsFlyer investment and the new dynamics of mobile attribution (with Olivia Kory)

Season 7, Episode 20: Shopify as a marketing operating system (with Venkat Prabhu)

Season 7, Episode 19: Can AI Save Journalism? (with Peter Stuart)

Season 7, Episode 18: Understanding Amazon's advertising advantages (with Adam Epstein)

Season 7, Episode 17: The New Economics of Building an Audience (with Danny Frankel)

The Prosperous Society, Part 4: Per commercium virtus

Season 7, Episode 16: AI and video games (with Julian Togelius)

Season 7, Episode 15: The modern mobile gaming economy (with Phil Black)

Season 7, Episode 14: Re-evaluating agentic commerce (with Andrew Lipsman)

The Prosperous Society, Part 3: The Collapse of the Pareto Principle

Season 7, Episode 13: Google navigates the AI advertising era (with Dan Taylor)

Season 7, Episode 12: Considering the future of Section 230 (with Ben Sperry)

The Prosperous Society, Part 2: The Human Nexus of Commerce

Season 7, Episode 11: Understanding Unity's Vector (with Felix The)

Season 7, Episode 10: Deploying AI personalization at scale

Season 7, Episode 9: RecSys and internet commerce (with Michael Komasinski)

Season 7, Episode 8: Games and AI (with Joost van Dreunen)

The Prosperous Society, Episode 1: The primacy of distribution

Season 7, Episode 7: MDM Mailbag #7 (with Matej Lancaric)

Season 7, Episode 6: Measuring the long-term effects of brand advertising (with Carl Mela and Ross Link)

Season 7, Episode 5: Ads in ChatGPT (with Rishabh Jain)

Season 7, Episode 4: Protecting children from digital harms (with Karl Stillner)

Season 7, Episode 3: Understanding sovereign AI (with Alfred Succer)

Season 7, Episode 2: Using AI for audience insights and analysis (with Francesco D'Orazio)

Season 7, Episode 1: GenAI in CTV advertising (with Jonathan Moffie)

Season 6, Episode 23: Understanding the Shopify Product Network (with Amanda Engelman)

Season 6, Episode 22: Building an AI-first media company (with Peter Stuart)

Season 6, Episode 21: Does GenAI outperform humans with ad creative production? (with Anindya Ghose and Vilma Todri)

Season 6, Episode 20: Are chatbots driving eCommerce sales? (with Rishabh Jain)

Season 6, Episode 19: Can the GDPR be reformed? (with Mikołaj Barczentewicz)

Season 6, Episode 18: Meta's Business AI and the ad-product divide

Season 6, Episode 17: Heidegger's caution

Season 6, Episode 16: Can an LLM evaluate ad creative? (with Luca Fiaschi)

Season 6, Episode 15: MDM Mailbag #6 (with Sylvain Gauchet)

Season 6, Episode 14: Zero-to-one product growth (with Daphne Tideman)

Season 6, Episode 13: MDM Mailbag #5 (with Kate Minogue)

Season 6, Episode 12: The eCommerce creative opportunity (with Dan Pantelo)

Season 6, Episode 11: iWar, and Apple's struggle to preserve its App Store empire (with Tim Higgins)

Season 6, Episode 10: Unpacking Customer Lifetime Value (with Daniel McCarthy)

Season 6, Episode 9: The blandification of marketing (with Adam Singer)

Season 6, Episode 8: The headwinds facing agentic commerce (with Andrew Lipsman)

Season 6, Episode 7: Google's Gambit and the future of the open web

Season 6, Episode 6: What is signal engineering? (with Itai Kafri)

Season 6, Episode 5: Sizing the off-platform monetization opportunity on mobile (with Chris Hewish)

Season 6, Episode 4: Amazon's advertising strategy (with Adam Epstein)

Season 6, Episode 3: An insider's account of the genesis of digital advertising (with Ari Paparo)

Season 6, Episode 2: MDM Mailbag #4 (with David Barnard)

Season 6, Episode 1: MDM Mailbag #3 (with Thomas Petit)

Season 5, Episode 27: Commerce at the limit

Season 5, Episode 26: What’s Happening with DMA Enforcement? (with Mikołaj Barczentewicz)

Season 5, Episode 25: MDM Mailbag #2 (with Rishabh Jain)

Season 5, Episode 24: Advertising measurement in an AI landscape (with Maor Sadra)

Season 5, Episode 23: Meta's AI advertising playbook (with Matt Steiner)

Season 5, Episode 22: Economics and antitrust (with Brian Albrecht)

Season 5, Episode 21: Apple in China (with Patrick McGee)

Season 5, Episode 20: The scientific approach to advertising measurement (with Andrew Covato)

Season 5, Episode 19: The power of cohort compounding (with Nilay Patel)

Season 5, Episode 18: Advertising measurement in an uncertain economy (with Olivia Kory)

Season 5, Episode 17: MDM Mailbag #1 (with Taylor Holiday)

Season 5, Episode 16: Quantifying the impact of ATT (with Daniel McCarthy)

Season 5, Episode 15: Spotify's down-funnel advertising ambitions (with Lee Brown and Per Sandell)

Season 5, Episode 14: The full-funnel marketing philosophy (with Alex Schultz)

Season 5, Episode 13: The evolving TV advertising ecosystem (with James Borow)

Season 5, Episode 12: A deep dive on dating apps (with George Hadjia)

Season 5, Episode 11: The evolution of browser gaming (with Antti Jäderholm)

Season 5, Episode 10: Podcast: Understanding "Brandformance" marketing (with Jess Jacobs)

Season 5, Episode 9: AdTech M&A and the business cycle (with Terence Kawaja)

Season 5, Episode 8: The state of eCommerce in 2025 (with Rishabh Jain)

Season 5, Episode 7: Understanding the EU's AI Act (with Mikołaj Barczentewicz)

Season 5, Episode 6: The intended and unintended consequences of privacy regulation (with John Lynch and JP Dube)

Season 5, Episode 5: The measurement myth

Season 5, Episode 4: The state of mobile programmatic advertising in 2025 (with Pan Katsukis)

Season 5, Episode 3: Marketing experiments and probabilistic measurement (with Koen Pauwels and Julian Runge)

Season 5, Episode 2: Meta's Renaissance

Season 5, Episode 1: Achieving product personalization at scale (with Raveesh Bhalla)

Season 4, Episode 16: TikTok's approach to marketing measurement (with Jorge Ruiz)

Season 4, Episode 15: Understanding Shopify's advertising strategy (with Andrius Baranauskas)

Season 4, Episode 14: The challenges of building apps for kids (with Niels Hoven)

Season 4, Episode 13: Changing attitudes on marketing measurement (with Maor Sadra)

Season 4, Episode 12: The mobile gaming fundraising market (with Annina Salvén)

Season 4, Episode 11: Understanding AppLovin

Season 4, Episode 10: AI Overviews and consequences for the open web (with Paul Bannister)

Season 4, Episode 9: The current state of app marketing analytics (with Kate Minogue)

Season 4, Episode 8: Click-to-cancel, web-to-app, and all things subscription apps (with Thomas Petit)

Season 4, Episode 7: The power of AI in game development (with Christoffer Holmgård)

Season 4, Episode 6: Consumer welfare and antitrust in tech (with Andrey Fradkin)

Season 4, Episode 5: Understanding the retail media landscape (with Andrew Lipsman)

Season 4, Episode 4: Meta introduces incrementality optimization and other upgrades (with Fred Leach)

Season 4, Episode 3: What is advertising incrementality? (with Garrett Johnson)

Season 4, Episode 2: Unpacking the DoJ's ad tech suit against Google (with Ari Paparo)

Season 4, Episode 1: Mastering experimentation in consumer products (with Bill Grosso)

Season 3, Episode 27: AI's impact on social media abuse (with Rob Leathern)

Season 3, Episode 26: Exploring the future of mobile ad measurement (with Barak Witkowski)

Season 3, Episode 25: How to launch an app (with Offer Yehudai)

Season 3, Episode 24: Understanding the Roblox creator ecosystem (with Joe Ferencz)

Season 3, Episode 23: Netflix games and the necessity of gaming for legacy media (with Joost van Dreunen)

Season 3, Episode 22: The Streaming Advertising Showdown (with Adam Epstein)

Season 3, Episode 21: Where’s the fraud line in programmatic advertising? (with Chris Kane)

Season 3, Episode 20: The DMA, Personalized Advertising, and Digital Deglobalization

Season 3, Episode 19: Understanding AdAttributionKit (with David Philippson)

MDM Canon: What is performance marketing?

Season 3, Episode 18: The future of alternative app stores and payments (with Archie Stonehill)

Season 3, Episode 17: The Scientific Approach to Prompt Engineering (with Mike Taylor)

Season 3, Episode 16: Understanding the UK’s DMCC (with Tom Smith)

Season 3, Episode 15: Bringing eCommerce to live comedy (with Danny Frenkel)

Season 3, Episode 14: Where is the growth in digital advertising? (with Ari Paparo)

Season 3, Episode 13: Taming the mayhem and pandemonium of X (with Trung Phan)

Season 3, Episode 12: All about the Digital Markets Act (with Lazar Radic)

Season 3, Episode 11: Podcast: What is the American Privacy Rights Act? (with Alan Chapell)

Season 3, Episode 10: Is Pay or Okay dead in Europe? (with Mikołaj Barczentewicz)

MDM Canon: The perilous mythology of Brand Marketing for digital products

Season 3, Episode 9: Cookie deprecation and Privacy Sandbox (with Paul Bannister)

Season 3, Episode 8: What's the purpose of a competition regulator? (with Tom Fish)

Season 3, Episode 7: The evolving eCommerce advertising landscape (with Rishabh Jain)

Season 3, Episode 6: Consumer products and the science of emotion (with Ryan Anthony)

Season 3, Episode 5: Measuring Out-of-Home Advertising (with Ty Tinker)

Season 3, Episode 4: Econometric advertising measurement (with Grace Kite)

MDM Canon: Why Analytics Teams Fail

Season 3, Episode 3: How to run an analytics team (with Russell Ovans)

Season 3, Episode 2: The privacy benefits of on-device processing (with Dieter Rappold and Felix Krause)

Season 3, Episode 1: Unpacking Apple's App Store payments changes (with David Barnard)

Season 2, Episode 12: Gaming’s Generative AI opportunity (with Emmanuel de Maistre)

Season 2, Episode 11: Optimizing ad spend against LTV (with Eran Friendinger)

Season 2, Episode 10: The future of device fingerprinting (with David Philippson)

Season 2, Episode 9: Podcast: Looking forward to 2024 in mobile gaming (with Matthew Kanterman)

Season 2, Episode 8: The FTC, Google, and the state of digital privacy (with Alan Chapell)

Season 2, Episode 7: Exploring the Pay-or-Okay model (with Mikołaj Barczentewicz)

Season 2, Episode 6: Understanding Interoperable Private Attribution (with Ben Savage)

Season 2, Episode 5: How to measure a marketing campaign (with Olivia Kory)

Season 2, Episode 4: How to build a brand (with Joy Howard)

Season 2, Episode 3: Exploring the CTV advertising opportunity (with Peter Hamilton)

Season 2, Episode 1: The Creative Realignment (with Alex Collmer)

Season 2, Episode 2: The journey to probabilistic attribution (with Michael Kaminsky)

MDM Podcast Episode 38 - The Future of Digital Advertising Measurement (with Maor Sadra and Julian Runge)

MDM Podcast Episode 37 - The future of EU-US data transfers (with Mikołaj Barczentewicz)

MDM Podcast Episode 36 - A practical approach to probabilistic marketing measurement (with Shamanth Rao)

MDM Podcast Episode 35 - The post-ATT eCommerce landscape (with Rishabh Jain)

MDM Podcast Episode 34 - A deep dive on the Digital Markets Act and Digital Services Act (with Mikołaj Barczentewicz)

MDM Podcast Episode 33 - The history of mobile product management, and the dating app dilemma (with Brad Richards)

MDM Podcast Episode 32 - A deep dive on European digital privacy law (with Mikołaj Barczentewicz)

MDM Podcast Episode 31 - The promise of Generative AI in 2023 (with Thomas Petit and Ketty Slonimsky)

MDM Podcast Episode 30 - A brief history of digital privacy legislation (with Jessica Lee)

MDM Podcast Episode 29 - The state of eCommerce advertising and the impending eCommerce credit reckoning (with Taylor Holiday)

MDM Podcast Episode 28 - SKAdNetwork 4.0 is live. What does that mean for mobile advertising? (with Alex Bauer)

MDM Podcast Episode 27 - What is an SSP? (with Liat Barer)

MDM Podcast Episode 26 - The Economics of Infinity: a conversation with Matthew Ball

MDM Podcast Episode 25 - Live from Las Vegas: What is the future of alternative payments on mobile?

MDM Podcast Episode 24 - Advertising strategy in a recession (with Maor Sadra)

MDM Podcast Episode 23 - Privacy Updates from WWDC 2022: SKAdNetwork expansion and Fingerprinting (with Alex Bauer)

MDM Podcast Episode 22 - Is panel data the future of marketing audience discovery? (with Rameez Tase)

MDM Podcast Episode 21 - Are ads in console games inevitable? (with Adam Lieb)

MDM Podcast Episode 20 - How will Google's deprecation of the GAID impact mobile advertising?

MDM Podcast Episode 19 - The economics of advertising auctions with Garrett Johnson

MDM Podcast Episode 18 - The promise and challenge of Web3 gaming

MDM Podcast Episode 17 - Advertising fingerprinting and bad incentives

ATT, one month in: the iOS 14.6 adoption rate with Alex Bauer of Branch (ep. 3 of 3)

ATT, one month in: SKAdNetwork standards with Paul Bowen of AlgoLift (ep. 2 of 3)

ATT, one month in: privacy thresholds with Rich Jones of Dataseat (ep. 1 of 3)

Unpacking Tim Cook's comments about ATT

iOS 14, Privacy, and the Future of Digital Advertising (presentation)

MDM Podcast Episode 16 - The future of advertising attribution on mobile

MDM Podcast Episode 15 - Why doesn't Google have to show the ATT prompt?

MDM Podcast Episode 14 - IDFA, TURTLEDOVE, and the Future of Privacy with Paul Bannister

MDM Podcast Episode 13 - When does it make sense to outsource user acquisition to an agency?

MDM Podcast Episode 12 - The economics of game streaming

MDM Podcast Episode 11 - Contemplating the next 18 months of mobile advertising

MDM Podcast Episode 10 - How to win with subscriptions on mobile

MDM Podcast Episode 9 - A 13-minute analysis of the anti-trust case against Google

MDM Podcast Episode 8 - What does it mean to be a quantitative marketer?

MDM Podcast Episode 7 - Surfing in a Squall: the future of mobile without an IDFA, with Maor Sadra

MDM Podcast Episode 6 - How a Bid becomes an Install with David Philippson, CEO of Dataseat

MDM Podcast Episode 5 - Is the App Store fair to developers?

Episode 4: Legal sports betting on mobile with Matt Restivo

Algorithms, Ad Targeting, and Democracy - a Conversation with Dr. Sandra Matz

Why are mobile growth roles so hard to hire for? With Andy Carvell

Influencer Marketing's Jerry Maguire Moment: An interview with Adam Hadi