All Episodes

Season 8, Episode 2: Will consumers adopt agentic commerce? (with Michael Morton)

Season 8, Episode 1: Articulating a bull case for the open web (with Gareth Glaser)

Season 7, Episode 35: OpenAI's advertising ambitions (with Asad Awan)

Season 7, Episode 34: What if everything turns out alright?

Season 7, Episode 33: An oral history of mobile user acquisition (with Nebojsa Radovic)

Season 7, Episode 32: The CAPI revolution

Season 7, Episode 31: Understanding the privileged position of chatbot advertising

Season 7, Episode 30: MDM Mailbag #8 (with Thomas Petit)

Season 7, Episode 29: AI's impact on the labor market (with Brian Albrecht)

Season 7, Episode 28: Digital Advertising's M&A Resurgence (with Maor Sadra)

Season 7, Episode 27: Applying AI to human intimacy (with Offer Yehudai)

Season 7, Episode 26: Demystifying open source MMM (with Michael Kaminsky)

Season 7, Episode 25: Quantifying the impact of AI Overviews on outbound clicks (with Ananya Sen and Saharsh Agarwal)

Season 7, Episode 24: Understanding rewarded user acquisition (with Tricia Han and Sampsa Jaatinen)

Season 7, Episode 23: Building ad tech for the chatbot era (with Tal Shoham)

The Prosperous Society

Season 7, Episode 22: Quantifying the advertising value of cookies (with Garrett Johnson and Shunto Kobayashi)

Season 7, Episode 21: The AppsFlyer investment and the new dynamics of mobile attribution (with Olivia Kory)

Season 7, Episode 20: Shopify as a marketing operating system (with Venkat Prabhu)

Season 7, Episode 19: Can AI Save Journalism? (with Peter Stuart)

Season 7, Episode 18: Understanding Amazon's advertising advantages (with Adam Epstein)

Season 7, Episode 17: The New Economics of Building an Audience (with Danny Frankel)

The Prosperous Society, Part 4: Per commercium virtus

Season 7, Episode 16: AI and video games (with Julian Togelius)

Season 7, Episode 15: The modern mobile gaming economy (with Phil Black)

Season 7, Episode 14: Re-evaluating agentic commerce (with Andrew Lipsman)

The Prosperous Society, Part 3: The Collapse of the Pareto Principle

Season 7, Episode 13: Google navigates the AI advertising era (with Dan Taylor)

Season 7, Episode 12: Considering the future of Section 230 (with Ben Sperry)

The Prosperous Society, Part 2: The Human Nexus of Commerce

Season 7, Episode 11: Understanding Unity's Vector (with Felix The)

Season 7, Episode 10: Deploying AI personalization at scale

Season 7, Episode 9: RecSys and internet commerce (with Michael Komasinski)

Season 7, Episode 8: Games and AI (with Joost van Dreunen)

The Prosperous Society, Episode 1: The primacy of distribution

Season 7, Episode 7: MDM Mailbag #7 (with Matej Lancaric)

Season 7, Episode 6: Measuring the long-term effects of brand advertising (with Carl Mela and Ross Link)

Season 7, Episode 5: Ads in ChatGPT (with Rishabh Jain)

Season 7, Episode 4: Protecting children from digital harms (with Karl Stillner)

Season 7, Episode 3: Understanding sovereign AI (with Alfred Succer)

Season 7, Episode 2: Using AI for audience insights and analysis (with Francesco D'Orazio)

Season 7, Episode 1: GenAI in CTV advertising (with Jonathan Moffie)

Season 6, Episode 23: Understanding the Shopify Product Network (with Amanda Engelman)

Season 6, Episode 22: Building an AI-first media company (with Peter Stuart)

Season 6, Episode 21: Does GenAI outperform humans with ad creative production? (with Anindya Ghose and Vilma Todri)

Season 6, Episode 20: Are chatbots driving eCommerce sales? (with Rishabh Jain)

Season 6, Episode 19: Can the GDPR be reformed? (with Mikołaj Barczentewicz)

Season 6, Episode 18: Meta's Business AI and the ad-product divide

Season 6, Episode 17: Heidegger's caution

Season 6, Episode 16: Can an LLM evaluate ad creative? (with Luca Fiaschi)

Season 6, Episode 15: MDM Mailbag #6 (with Sylvain Gauchet)

Season 6, Episode 14: Zero-to-one product growth (with Daphne Tideman)

Season 6, Episode 13: MDM Mailbag #5 (with Kate Minogue)

Season 6, Episode 12: The eCommerce creative opportunity (with Dan Pantelo)

Season 6, Episode 11: iWar, and Apple's struggle to preserve its App Store empire (with Tim Higgins)

Season 6, Episode 10: Unpacking Customer Lifetime Value (with Daniel McCarthy)

Season 6, Episode 9: The blandification of marketing (with Adam Singer)

Season 6, Episode 8: The headwinds facing agentic commerce (with Andrew Lipsman)

Season 6, Episode 7: Google's Gambit and the future of the open web

Season 6, Episode 6: What is signal engineering? (with Itai Kafri)

Season 6, Episode 5: Sizing the off-platform monetization opportunity on mobile (with Chris Hewish)

Season 6, Episode 4: Amazon's advertising strategy (with Adam Epstein)

Season 6, Episode 3: An insider's account of the genesis of digital advertising (with Ari Paparo)

Season 6, Episode 2: MDM Mailbag #4 (with David Barnard)

Season 6, Episode 1: MDM Mailbag #3 (with Thomas Petit)

Season 5, Episode 27: Commerce at the limit

Season 5, Episode 26: What’s Happening with DMA Enforcement? (with Mikołaj Barczentewicz)

Season 5, Episode 25: MDM Mailbag #2 (with Rishabh Jain)

Season 5, Episode 24: Advertising measurement in an AI landscape (with Maor Sadra)

Season 5, Episode 23: Meta's AI advertising playbook (with Matt Steiner)

Season 5, Episode 22: Economics and antitrust (with Brian Albrecht)

Season 5, Episode 21: Apple in China (with Patrick McGee)

Season 5, Episode 20: The scientific approach to advertising measurement (with Andrew Covato)

Season 5, Episode 19: The power of cohort compounding (with Nilay Patel)

Season 5, Episode 18: Advertising measurement in an uncertain economy (with Olivia Kory)

Season 5, Episode 17: MDM Mailbag #1 (with Taylor Holiday)

Season 5, Episode 16: Quantifying the impact of ATT (with Daniel McCarthy)

Season 5, Episode 15: Spotify's down-funnel advertising ambitions (with Lee Brown and Per Sandell)

Season 5, Episode 14: The full-funnel marketing philosophy (with Alex Schultz)

Season 5, Episode 13: The evolving TV advertising ecosystem (with James Borow)

Season 5, Episode 12: A deep dive on dating apps (with George Hadjia)

Season 5, Episode 11: The evolution of browser gaming (with Antti Jäderholm)

Season 5, Episode 10: Podcast: Understanding "Brandformance" marketing (with Jess Jacobs)

Season 5, Episode 9: AdTech M&A and the business cycle (with Terence Kawaja)

Season 5, Episode 8: The state of eCommerce in 2025 (with Rishabh Jain)

Season 5, Episode 7: Understanding the EU's AI Act (with Mikołaj Barczentewicz)

Season 5, Episode 6: The intended and unintended consequences of privacy regulation (with John Lynch and JP Dube)

Season 5, Episode 5: The measurement myth

Season 5, Episode 4: The state of mobile programmatic advertising in 2025 (with Pan Katsukis)

Season 5, Episode 3: Marketing experiments and probabilistic measurement (with Koen Pauwels and Julian Runge)

Season 5, Episode 2: Meta's Renaissance

Season 5, Episode 1: Achieving product personalization at scale (with Raveesh Bhalla)

Season 4, Episode 16: TikTok's approach to marketing measurement (with Jorge Ruiz)

Season 4, Episode 15: Understanding Shopify's advertising strategy (with Andrius Baranauskas)

Season 4, Episode 14: The challenges of building apps for kids (with Niels Hoven)

Season 4, Episode 13: Changing attitudes on marketing measurement (with Maor Sadra)

Season 4, Episode 12: The mobile gaming fundraising market (with Annina Salvén)

Season 4, Episode 11: Understanding AppLovin

Season 4, Episode 10: AI Overviews and consequences for the open web (with Paul Bannister)

Season 4, Episode 9: The current state of app marketing analytics (with Kate Minogue)