All Episodes
We're Not Marketers — 74 episodes
AI is killing your marketing (one way to fix)
Allergic to bullshit marketing w/ Louis Grenier
“I’m Just A Normal PMM Trying To Survive” (with David Lim)
The Anti-ICP Strategy: How To Use Your Website to Fire Bad Prospects w/ BX Studio
Strategy over fluffy jargon w/ Crystal Crouch
No salary is worth your soul with Hattie the PMM
Why Product Marketing only lives (and dies) in B2B tech with Garrett Jestice
Are you the Sales B*tch or the trusted PMM? w/ Drew Giovannoli
How curiosity didn't kill the cat w/ Amanda Groves
Being human is your coolest feature w/ Nick Power
Measure important stuff or die trying w/ Pranav Piyush
Why B2B events sucks for PMMs? (And why we’re starting our own)
Klue (battlecards) don't close deals, buying champions do
Become a Mini-CEO: Inside the PMM Consultant’s Playbook w/ Alex Virden
There is no line between brand and product marketing w/ Jon Itkin
PMMs, MarTech, and making AI actually useful w/ Phil Gamache
Why In-House PMMs Without Fractional Experience Are Missing Out?
"Create Once, Dominate Forever: Why 2025 Content Decisions Determine Your 2030 Success w/ Ross Simmonds
Why marketing research Is more than just 'talking to customers' w/ Ryan Paul Gibson
When Copy Gets Real: Why Getting Too Creative Actually Kills Conversion
Product marketers, paid landing pages are broken, w/ Tas Bober
The bottom of funnel (BOFU) gap: Why content marketers need product marketers w/ Lashay Lewis
Winning at Win-Loss: Why real research beats sales rep excuses w/ Ryan Sorley
Why most message testing is complete BS (and how to fix it)
Doing more with less as a solo PMM w/ Michele Nieberding
From SDR to CMO: Why the best sellers are marketers w/ Kyle Coleman
How to deliver outcome-based metrics as a PMM orchestrator w/ Chanel Chambers
RECAP - How to build influence as a PMM in 2025
Why your messaging briefs get thrown in the trash w/ Devin Reed
Building We're Not Marketers 💀 The Podcast Origin Story
Bet on Yourself: Lessons from Going Fractional as a PMM
Simplifying stories and learning in Product Marketing w/ Peter Kortvel
3 different ways of making your mark as a founding PMM? (especially when everything is against you)
From Jack of All Trades to Niche Mastery in PMM, with Rob Kaminski
Become an Unignorable PMM by finding your superpower
The True Role of PMMs with Rahim Kaba
Becoming the PMM 2.0: Advocacy, AI, and Product Strategy w/ Jess Petrella
The PMM Horror Stories LIVE for Halloween w/ Michele Nieberding
Become Sales Best Friend with Win-Loss Analysis w/ Matthew Reeves
Why most startup positioning is mushy and what to do instead w/ April Dunford
PMMs and the Art of Juggling Everything: Balancing Work, Life, and Mental Health
Are Product Marketers the Future CMOs? w/ Jeff Chase
How to get mad respect from your colleagues w/ Jarod Greene
Finding your special sauce as a Fractional PMM w/ Megan Pratt
Why being misunderstood in Product Marketing is actually your superpower
Embracing the Misfit: Emma Stratton's guide to “smart” product marketing
Job Roulette: When PMMs have to “bite the bullet” while job hunting
Boldness—What that should look like in B2B PMM w/ Julien Sauvage
Build an internal brand, using CI w/ Patrick Wall
Segmentation: How to deal with "let's get everyone" as a target
The one word most miss in “product marketing” w/ Becky Trevino
The most important role in B2B marketing w/ Dave Gerhardt
The dark side of product marketing: buyer and sales enablement w/ Anna Borbotko
PMM training: how to stay relevant in product marketing
What B2B product marketers can learn from B2C w/ Carlota Güell
The unconventional highway to product marketing w/ Harvey Lee
Standing tall in a "layoff-heavy" PMM job market w/ Yi Lin Pei
Why we faked the pod’s “end of life” last month? Emotional engagement.
How we've reached 2500 podcast downloads in 4 months with a $300 budget
Don’t review messaging internally, message test instead w/ Peep Laja
How PMMs can tie revenue with competitive intelligence w/ Clara Smyth
Let’s get clear about product messaging w/ Zach Messler
How to use data to tell a better story in B2B
Securing quick wins by building internal relationships w/ Collin Mayjack
How PMMs can influence GTM without being left out w/ Madison Leonard
How PMMs can "bounce-back" from layoffs
How competitive intel makes B2B product marketing easier w/ Andy McCotter-Bicknell
Why great PMMs would be terrible CMOs w/ Tamara Grominsky
Driving Revenue: Why PMMs should move away from leads
Why most startup homepages in B2B SaaS suck w/ Anthony Pierri
How to be the founding PMM your B2B startup respects w/ Jason Oakley
Sales Enablement: What sellers want from product marketers
How to Create Value as a PMM
Trailer - Season 1