All Episodes
Higher Voltage — 101 episodes
Defining the Product: How Marketers Can Break the Higher Ed Sea of Sameness
Tasty Branding: Inside Fordham’s Pop-Up Pizza Shop
The Search Party is Over: Seth Odell on AEO and Life After SEO
Breaking Down Silos: What It Really Takes to Build a Connected College
What’s Fueling the Next Wave of HBCU Enrollment Growth
An Inside Look at the ‘Research Saves Lives’ Campaign
Actually, Americans Do Trust Higher Education
FU: Colorado Mesa’s Bold Stand Against Elitism in Higher Ed
The State of Student Support Services
Why Are Fewer Men Going to College?
Heart Over Hype: The Empathy Overhaul Higher Ed Marketing Needs
The Student Registry: Crowdfunding the College Journey
Proud Sponsor: Reclaiming the Narrative for Higher Education
Beyond the Sage on the Stage: The Future of Quality Learning
Trust, Credibility and the Power of Checklists
Shifting from Reactive to Proactive ADA Compliance
How Performance TV is Transforming Higher Ed
Beyond the Search Cliff
Community College — America’s Best-Kept Promise
Finding Opportunity Amid Politicization
Shifting Landscapes – The Future of Study Abroad
Got Education? - Reframing the Value of Higher Ed
Start Small, Start With One Place.
Want High Student Satisfaction? Well, Who’s Going to Deliver It?
In a Word-of-Mouth Business, No One Shares Average
No One Asks What Students Actually Want
It’s Time to Treat Social Media as an Adult
Change and the Future of Higher Ed Marketing
Be Visible, Be Engaged, but Be Circumspect
What’s Your Institution’s McDonald’s Order?
The End of Affirmative Action: What Now?
Degree Choices Hopes to Reduce U.S. News’ Dominance
How to Recruit More First-Gen and Underrepresented Students
The End of Affirmative Action?
Study Hall is Tackling Student Debt and the Entire Higher Ed Model
Breaking the College Ranking Industry
Trouble in Florida — Higher Voltage + Trusted Voices
The Problem with Prestige—Matt Reed
The Power of Prestige—Ryan Craig
The Myth of Political Neutrality in Higher Education
CCOs vs. CMOs - Teresa Valerio Parrot and Erin Hennessy
’It Isn’t a Storytelling Problem’ — Teresa Valerio Parrot and Erin Hennessy
The Future of Work in Higher Ed — Kevin McClure
The ’Woke Campus’ and the Politicization of Teaching - Dyanis Conrad
’A Dirty Open Secret’: The Legacy of Racial Inequality in Higher Education - Adam Harris
Real Ways to Increase College Access Right Now - Denise Runge, University of Alaska-Anchorage
The Cookie-Cutter Quagmire - Aaron Basko, University of Lynchburg
How To Market Religiously Affiliated Institutions - Jayson Boyers of Rosemont College
Making Higher Ed Marketing More Inclusive - Jaime Hunt and Ayana Hernandez
All About NIL - Teresa Valerio Parrot and Jon McBride
The Great Resignation Hits Higher Ed - Seth Odell and Corynn Myers
The ”Nearly Impossible” Job of College President - Teresa Valerio Parrot and Erin Hennessy
Rethinking Prestige and Value in Higher Ed - John Comerford, President of Otterbein University
Stories First: Inside UCLA’s Revamped Marcomm Team - Mary Osako
The State of Social Media in Higher Ed - Nikki Sunstrum and Tony Dobies
Increasing the Number and Diversity of College Graduates – Bridget Burns
How HBCU Marketing Has Changed, And How It Hasn’t – Eddie Francis and Chelsea Holley
Lessons from the Front Lines of #HESM - Anice Barbosa, Liz Gross, and AJ Lopez III
Digital Community-Building in Higher Education - LIVE at CUPRAP 2021
March Madness: Inside Butler University’s ”Cinderella Strategy” - Graham Honaker
Inside Drexel’s ”Ambition Can’t Wait” Campaign - Craig Kampes and Joe Master
How to Market a University – Terry Flannery
What We Learned in 2020 That Will Shape 2021: Jenny Li Fowler and Gabriel Welsch
Why Higher Ed CMOs Should Be in the Presidential Cabinet – Angela Polec
Higher Ed Leaders on Social Media - Josie Ahlquist and Walter Kimbrough
Days of Giving and Giving Tuesday – Brittany Shaff and Tim O’Keeffe
Middlebury Magazine’s Digital Pivot – Matt Jennings
Higher Ed and Social Media Influencers – Madeline Roberts Pyle and Carly McCarthy Hollowell
Diversity and Inclusion in Higher Ed Comms - Kevin Tyler and Alice Cheng-McConnell
Accessibility in Higher Ed Communications – Alexa Heinrich and Erika Boltz
The Pandemic and Higher Ed Professional Development – Gail Towns and Catherine Feminella
Social Media, Non-Stop Crisis Comms & Mental Health – Jon-Stephen Stansel and Krista Boniface
Ep35. What Does it Mean to be Creative? - Amma Marfo - Fun Enterprises
Ep34. Getting Transparent about the Cost of Attendance - Nate Hibma - Calvin College
Ep33. Content Repurposing on Campus - Justin Laing - University of Queensland
Ep32. Alexa, are Voice Assistants the Next Big Thing on Campus? - David Hakanson - SLU
Ep31. TargetX, CRMs, and Empowering Staff with Data - Jay Murray - WCSU
Ep30. Addressing Sexual Assault on Campus - Jon McBride - BYU
Ep29. Creating Authentic Content through Instagram Stories - Jason Boucher - UNH
[Rebroadcast] Butler’s Marketing Goes to the Dogs
Ep28. Is List Buying the Best We Can Do? - Jens Larson - Eastern Washington University
Ep27 Podcasting for the President, the Provost, and the People - Tim Cigelske - Marquette University
Ep26. Get the Scoop - Tod Pritchard - Wisconsin Foundation and Alumni Association
Ep25. Read the Comments - David Graves - University of Georgia
Ep24. Iterative Web Design Like a Maverick - Jason Buzzell - University of Nebraska Omaha
Ep23. The Business of Social Platforms - Matt Hames
Ep22. Becoming a Content Counselor - Michael Powers - IUP
[Rebroadcast] Start Storytelling like Notre Dame
Ep21. Rethinking What Matters in a Website Redesign - Mike Petroff - Harvard University
Ep20. Bringing Levity to the College Search Process - Rick Clark - Georgia Tech
Ep19. The Internet is Iterative - Amanda Costello - University of Minnesota
Ep18. This is Fierce - Melissa Richards, Janika Carey - Sweet Briar College
Ep17. Stop Proposing on the First Date - Jenny Petty - University of Wyoming
Ep16. Rebranding from Within: How Cabrini College became Cabrini University
Ep15. Exploring Skidmore College’s Podcast Series, ”This is Skidmore”
Ep14. X Marks the Spot: Understanding Student Journey Mapping
Ep13. Lessons from George Washington University’s $1 Billion Campaign
Ep12. Five Key Takeaways from Purdue University’s Day of Giving
Ep11. Start Storytelling like Notre Dame
Ep10. We Takin’ Over (Your Social Media Channels)
Ep9. Butler’s Marketing Goes to the Dogs