It's a Numbers Game cover art

All Episodes

It's a Numbers Game — 141 episodes

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Title
1

EP141 – How MSPs Can Turn Client Testimonials into a Marketing Engine with James Steel

2

EP140 - Why MSP Security Needs to Be Simpler with Shaun Farrow of Arctic Wolf

3

EP139 – The MSP Joiner-Leaver Problem Nobody Talks About with Cristian Bogdan from CooperBox

4

EP138 – Can MSPs Really Buy and Sell Individual Clients with Matt Yesbeck from MSPX

5

EP137 - Why MSP Sales Decisions Aren't as Rational as You Think with Marino Vigliotti

6

EP136 – How I F'd Up Three Acquisitions: Lessons From Apple MSP M&A with Justin Esgar

7

EP135 – How MSPs Can Get Paid Faster with Tom Pope

8

EP134 – The MSP M&A Landscape in 2026 with Paul Vanstone

9

EP133 – The Compliance Revenue You're Missing with Dom Haughton and Alastair Goodwin

10

EP132 – Rehearse the Chaos — Why every MSP should be running tabletop exercises with their clients — with Adam Pilton, Heimdal Security

11

EP131 – The Devil's in the Detail – Why your billing team, your margins and your processes need to be ready before you scale – with David Middleton, Flotek

12

EP130 – 14 MSP Acquisitions in 4 Years – What Buyers Really Look For with Dave Middleton

13

EP129 – Why Most MSPs get PR wrong with Rahme Mehmet

14

EP128 – Using the Working Genius Model to Build Better MSP Teams – with Chris Cooke

15

EP127 – Loneliness is the tax you pay for autonomy

16

EP126 – Becoming the Chief AI Officer for Your Clients with Nils Howland

17

EP125 – The Apple MSP Conference You've Never Heard Of with Justin Esgar

18

EP124 – What Does a New Client Really Cost with Nicola Moss

19

EP123 – Selling Hardware Without the Pain or the Price War with Alicia Shepherd

20

EP122 – If MFA Stops 99% of Attacks… Why Are Companies Still Being Breached - with Al Lakhani

21

EP121 – Using AI to Solve Real MSP Problems with Roy Castleman

22

EP120 – Selling Cybersecurity to Clients Who Think They're Not a Target with Adam Pilton

23

EP119 – How MSPs Should Start With AI Today with Fiona Challis

24

EP118 – Confidence, Change and Better Decisions with Graham Norris

25

EP117 – Consolidate, Certify, Comply: Jason Kemsley's MSP Playbook for 2026

26

EP116 – Why Your MSP Contracts Are Costing You Profit with Anne Hall

27

EP115 - Building Trust with Effective Case Studies with Rob Beadle

28

EP114 – MSP Show 2025 - M&A Masterclass - Positioning for the Perfect Deal​

29

EP113 – Streamlining MSP Billing and Eliminating Reconciliation Headaches with Colin Knox

30

EP112 – Open Banking and the End of Traditional Direct Debits with Kevin Ludford

31

EP111 – How to build an MSP Sales Engine with Graham Stead

32

EP110 – Building MSP Growth on a Strong Cyber Foundation with Phil McGowan from Huntress

33

EP109 – Learn how this MSP is saving thousands per month using real world AI – with Alex and Dani from PCW Solutions

34

EP108 – The Co-opetition Playbook: Aligning MSP Ops with the P&L

35

EP107 – Borrow Smart, Buy Smart—MSP Growth Finance Explained with Alex Fenton

36

EP106 – MSP Growth in 2025—Is Telesales Part of the Plan with Luke Doyle

37

EP105 – Thinking of Selling Your MSP? Evergreen's Isobelle Coventry Spills Valuation Multiples, Deal Tactics and the UK Acquisition Boom

38

EP104 – Blueprint for a Low-Noise High-Value MSP with Simon Gurner

39

EP103 – How MSPs Can Finally Stand Out with Ian Blake

40

EP102 – You're Probably Bleeding Cash! Tim Hoskins Drops the 3 Bookkeeping Hacks That Can Instantly Pump-Up MSP Profits

41

EP101 – Employee Ownership Trust explainer - benefits and pitfalls with Richard Coulthard

42

EP100 – MSP Procurement Masterclass with Monica Ozaruk

43

EP099 – Enhancing Cyber Defence: Insights from Nick O'Donovan

44

EP098 – Breaking Barriers: Embracing Coopetition Among MSPs with Shawn Walsh

45

EP097 – Winning More MSP Clients with Strategic Podcast Marketing with Devin Rose

46

EP096 – From 80s Flashbacks to Modern MSP Hacks. What is the MSP Show and why you need to be there.

47

EP095 – Expert Sales and Lead Generation Strategies with Alex Smith

48

EP094 – Modernising Legacy Applications for MSPs with Ben Lange

49

EP093 – Mastering the art of pricing with Mark Peacock

50

EP092 – Optimise Your Client Experience with Nicole Stracey from AnswerConnect

51

EP091 – Secrets to boosting your MSP lead gen via local SEO with Louis Veldhuijzen

52

EP090 – Security, Innovation, and Market Insight with Mark Lamb

53

EP089 – From Hosted Desktops to Cybersecurity, A Chat with Simon Luck

54

EP088 – How one person can build a scalable MSP with outsourcing and a clear strategy with Alex Stanier

55

EP087 – Unlocking Revenue Potential in MSP Contracts with Kim Simmonds

56

EP086 – When to Choose a Reseller Over a Distributor with Vincent O'Hanlon

57

EP085 – Unpacking Budget Surprises for MSPs

58

EP084 – Operational Excellence with Michelle Coombs

59

EP083 – Enhancing MSP Security and Efficiency: Jake Webber-Cadby Discusses Inforcer

60

EP082 – The CIPP Game-Changer with Simon Butler

61

EP081 – Creating a Winning Recruitment Strategy with Dean Watmough

62

EP080 – Saving Money and the Environment with Dan Ellis

63

EP079 – How Much Is Enough? The Ultimate Guide for MSP Owners Using FIRECalc for a Profitable Exit

64

EP078 – MSP Valuations and the importance of management accounts

65

EP077 – From Death in Service to Key Person Cover: Gary Lucas's Guide to Business Protections

66

EP076 – Revolutionising MSP Security with AI-enhanced SOC Solutions with Ian Vickers from Met Cloud

67

EP075 – Understanding MSP Market Trends with Paul Billingham from Knight Corporate Finance

68

EP074 – The Evolution and Future of MSPs with Peter Bell: Offshoring, Cloud, and Global Competition

69

EP073 – Breaking Down Recruitment for MSPs In-House vs. Recruiter with Jane Matthews

70

EP072 - The Evolving MSP Market: Challenges and Opportunities with Robin Ody

71

EP071 - Mastering Pension Fund Performance, Risk, and Fees: An Insightful Q&A with Barney Whiter

72

EP070 - The Role of MDR and EDR in Today's Security Environment with Paul Barnes

73

EP069 – Profitable BCDR Strategies for MSPs with Melvyn White from Axcient

74

EP068 – Boost Efficiency and Cash Flow with Ben Spector

75

EP067 – Stand out marketing strategies with Tim Fitzpatrick

76

EP066 – Innovating the MSP Ecosystem with ConnectWise's Pitch It Program

77

EP065 – Technological Shifts and the Future of MSP IT Staffing with Supportwave

78

EP064 - How AI and automation can boost MSP Efficiency with Mark Pennington

79

EP063 - Mastering MSP Marketing with Devin Rose

80

EP062 – Think You Know Private Equity? Discover Evergreen's Buy and Hold Model with Sydney Hockett

81

EP061 - Accidental Beginnings to Vendor Triumph with Luis Giraldo

82

EP060 - Mindfulness and Muscle with Rachel Williams

83

EP059 - M&A Strategies with Hartland Ross from The Host Broker

84

EP058 – Mastering Pen Testing and Cybersecurity for MSPs with Expert Ian Schenkel

85

EP057 – How to build a £3m MSP without a salesperson with James Eades

86

EP056 – Preparing Your MSP for a Profitable Exit with Hilary and Frank Stiff

87

EP055 – Mastering Delegation and Task Management with Claire Jenks

88

EP054 – Top Down, Bottom Up, Guide To Budgeting with Andrew Trounce

89

EP053 – Balancing the Books: Financial Insights from 28 Years in MSP with Mark Williams

90

EP052 - TAM or vCIO; What is the difference with Paul Croker

91

EP051 - PSA Unplugged: Navigating the When, Why, and How of Switching Your Service Automation Tool with Connor Fagan

92

EP049 - Applying the Lessons From My First MSP in My Second MSP with Joe Burns

93

EP048 - Talk the Talk; Navigating the World of Telemarketing with Tara-Jane Sloane

94

EP047 – Seize unclaimed Millions in the MSP Channel with Jay Janes

95

EP046 - Commercialising Cyber Security with Dor Eisner

96

EP045 - Sales Tips, Exercise Bikes and the Pub! with Danny Boyle

97

EP050 - Mastering MSP Growth with Colin Knox

98

EP044 - The Cyber Insurance Opportunity with John Roberts

99

EP042 - MSP Growth Unveiled: Navigating Market Trends and M&A Strategies with John Snead

100

EP043 - Mesh Security, An MSP Vendor Journey with Brian Byrne

101

EP041 Pricing Confidence: Transforming Your MSP with Richard Tubb

102

EP040 Financial Strategies and Growth Insights with Andrew Allen

103

EP039: Mastering MSP Growth: Leon Black on Successful Mergers, Billing Innovations, and Resilience in Crisis

104

EP037 - Remote v Office Debate; Agree to Disagree

105

EP038 - Inside MSP Distribution: Practical Strategies with Angus Shaw of Brigantia

106

EP036 - Luck or Judgement, Scaling From Owner-Led to Sales-Driven Growth With Paul Lloyd

107

EP035 - Standardised Selling For Mature MSPs with Victor Raessen

108

EP034 - Physical And Financial Strength with Byron Johnston

109

EP033 - MSP Billing Reconciliation with Adam Ross

110

EP032 - MSP Accountant Challenges and Opportunities with Chas Roopra

111

EP031 - What to Do if You Actually Make Some Money from Your MSP! With Barney Whiter

112

EP030 - Global MSP M&A and Culture with Orrin Klopper of Netsurit

113

EP029 - Inbay and the Globalised MSP with Shaun McNamee

114

EP028 - The 15-Minute Call and Next Steps in the Sales Process with Paul Green

115

EP027 - MSP Financial Benchmarking with Daniel Wang

116

EP026 – Start With One KPI Just 60-Minutes per Day on LinkedIn with Paul Green

117

EP025 - Pia aiDesk Financial ROI with Paul Fuge

118

EP024 - Prime Networks M&A Journey - 5 Tips from 5 Acquisitions with Mark Simons

119

EP023 - Modes, Margaritas & Marketing with Dan Scott and Sean Lardo from ConnectWise

120

EP022 - How Much Would You Pay to Get £24,000 with Dave Sutton

121

EP021 - The Benefits of Management Accounts with Steve Ross

122

EP020 - Financial Benefits of Outsourcing for Your MSP with Scott Riley

123

EP019 - Things to Do Before Hiring a Marketing Agency Raul Balchin-Qais

124

EP018 - Top 3 Clauses an MSP Contract Must Include with Kim Simmonds

125

EP017 - If We Knew Then What We Know Now; 3 Tips Your Future-Self Will Thank You For! with Andrew Eardley

126

EP016 - 3 Tips for MSP Financial Management with ConnectWise

127

EP015 - Heads of Terms Agreed, but What Are the 4 Gotchas That Kill a Deal with David Howard

128

EP014 – MSP Business Development That Works! With Janet Birch, Adam Morris and Daniel Welling

129

EP013 - What You Should Spend on PPC and SEO with Lodewijk Veldhuijzen, Adam Morris and Daniel Welling

130

EP012 - Zenzero M&A Journey with Nicholas Ashford & Daniel Welling

131

EP011-Solving The Top 3 PSA Mistakes with Chris Timm

132

EP010 - NPS Explainer with Mike Knight & Daniel Welling

133

EP009 – Past, Present, and Future for MSP M&A with John Snead, Adam Morris, & Daniel Welling

134

EP008 - Doing Your Bookkeeping and Patching Servers Time to Drink Your Own Champagne with Paul Fuge, Adam Morris, & Daniel Welling

135

EP007 - How to Solve Selling and Billing Incompatibility with Ben Spector

136

EP006 – Finance Info Coaches Need to Optimise Outcomes with Ian Luckett, Stuart Warwick, Adam Morris, & Daniel Welling

137

EP005 – How Much Should I Budget for Sales and Marketing with Scott Millar & Daniel Welling

138

EP004 – Insure Your Profits with Trevor Cornbill, Daniel Welling & Adam Morris

139

EP001 – Who We Are and Why We're Here with Daniel Welling & Adam Morris

140

EP003 – The MSP Finance Team Financial Leadership Model by Daniel Welling & Adam Morris

141

EP002 – The Stages of MSP Financial Maturity with Daniel Welling & Adam Morris