All Episodes
Martina Flor’s Open Studio — 222 episodes
Ken Barber on Style, Inspiration, Practice, and Finding Your Voice as a Lettering Artist
From Graffiti to Global Audience: Snooze One on Lettering, Creativity & Instagram Growth
How Lettering Designers Turn Skill Into Paid Work – Martina Flor
The Lettering Design Roadmap – Martina Flor
The Stages of a Lettering Designer – How Lettering Designers Actually Build a Career
Why Craft Matters More Than Ever in the Age of AI
Jessica Molina: The Surprising Role of Cultural Roots in Building a Unique Artistic Voice
James Barnard: The Career-Changing Power of Niching Down in Logo Design
Jamie Clarke: Type Design, Balancing Business & Creativity, AI Challenges & Personal Branding
Why “Good” Designers Will Be Invisible in 2026
Don’t Set New Year’s Resolutions — Do This Instead
My Predictions for Lettering Designers in 2026
My Biggest Wins of 2025 and How You Can Copy Them
Gustavo Ferrari: Tradition and Innovation in Fileteado Porteño Sign Painting
Your Portfolio is Too Complicated — How to Simplify and Get Clients
Scared to Post Your Work
How to Land Your First Speaking Gig (and Why It Grows Your Career)
204. Mike Lowery: Portfolio Tips, Sketchbooks, Making a Career on Illustration, Crafting Stories and more
203. Stop Underselling Your Lettering Work!
202. Tuesday Bassen: Moving Continents, Feminism, Ethical Fashion, and Creative Resilience
201. Should You Quit Your Job for Lettering?
200. How to Get Your First Lettering Client WITHOUT Experience
199. Hayley Francis (aka Type Affiliated): Freelancing, resilience, community and lettering.
198. 3 Lettering Mistakes You’re Probably Making (and How to Fix Them)
197. How to Build a Lettering Portfolio That Attracts Clients
196. 5 Signs You’re Ready to Go Pro with Your Lettering – Martina Flor
195. Lauren Hom: Passion Projects, Personal Branding and going from Lettering to Culinary Arts.
194. Lettering vs Calligraphy vs Type Design – What’s the Difference?
193. How to Start a Career in Lettering Design - Martina Flor
192. 5 Portfolio Mistakes That Are Costing You Clients (And How to Fix Them) - Martina Flor
191. 3 Things I’d Do Differently If I Started My Career Today - Martina Flor
190. How Becca Built a Calligraphy Empire: YouTube Growth, Monetizing Content, and Business Tips
189. Is Social Media Still Worth It for Artists? - Martina Flor
188. Why You’re Not Getting Noticed (and How to Fix It) - Martina Flor
187. James Hughes: How to Build a Creative Career Without Burning Out - Martina Flor
186. The Power of Personal Projects & Building a Career on Your Own Terms – Martina Flor
185. Why Your Design Career Feels Stuck – And How Lettering Unlocks It - Martina Flor
184. Lettering Changed Our Lives: Real Stories from My Students - Martina Flor
183. Want a Career in Lettering? This Is the Program That Changes Everything - Martina Flor
182. The Lettering Revolution: Why This Is Just the Beginning - Martina Flor
181. Alanna Flowers: From Passion to Career—Lettering, Freelance & Finding Opportunities
180. How a career in lettering design looks like - Martina Flor
179. The Lettering Design Roadmap - Martina Flor
178. 5 Quick Ways to Boost Your Income as a Lettering Artist - Martina Flor
177. Jackson Alves: From Graphic Designer to Global Calligraphy Artist
176. Why Your Mindset Might Be Holding You Back (And How to Fix It)
175. How These 3 Women Made Real Money with Their Creative Passions - Martina Flor
174. Goodtype - Building a Career in Lettering, What’s Next for Lettering Artists and Much More!
173. How I Kicked-off my Lettering Career with Two Simple Tactics (And How You Can Too!) - Martina Flor
172. 7 Game-Changing Lessons I Wish I Knew Before Becoming a Lettering Artist - Martina Flor
171. Podcast with Jimbo Bernaus - How to Turn Your Passion into a Business
170. How to Build a Lettering Portfolio That Gets You Hired — Even If You’re Just Starting! - Martina Flor
169. The Pricing Mistake That Cost Me Thousands (And How You Can Avoid It) - Martina Flor
168. How to Make Money with Your Lettering (Without Hustling 24/7) - Martina Flor
167. Is the Lettering Market Too Crowded? The Truth No One Tells You! - Martina Flor
166. From Zero to Lettering Hero: Beginner Tips You Can't Miss!
165. How Coaching Changed My Business and Life (Twice!) - Martina Flor
164. What a Successful Creative Business Looks Like - Martina Flor
163. How To Attract Your Dream Clients - Martina Flor
162. Mindsets You Need to Let Go of to Thrive with Your Creative Skills - Martina Flor
161. MAKE IT – Turn Your Creative Skill into a Business & Thrive Doing What You Love
160. Advice I Would Give My Beginner Self #2 - Martina Flor
159. Advice I Would Give My Beginner Self #1 - Martina Flor
158. How to Leave Your 9 to 5 and Become a Full Time Commercial Artist - Martina Flor
157. 3 Ways Graphic Artists Can Get Gigs (Without Cold Outreach!) - Martina Flor
156. Why More Lettering Artists and Illustrators are Going Freelance - Martina Flor
155. 10 Myths About Making a Living with Your Artwork
154. Why This is the Best Time to Make Money with Your Art - Martina Flor
153. The Dos and Don'ts of Building a Portfolio (plus Free Checklist) - Martina Flor
152. Sketching: The Secret Weapon for Successful Projects - Martina Flor
151. Crafting Your Unique Style: Tips for Lettering Artists and Illustrators - Martina Flor
150. Podcast with Donald Roos. The Don't Method, Time Management and much more
149. 4 Tactics to Unlock Confidence as a Lettering Artist or Illustrator - Martina Flor
147. How to Make Money with Lettering Design
148. How to Cultivate a Success Mindset for Graphic Artists - Martina Flor
146. Build a career in Lettering: all the deets about my program The Lettering Seminar
145. Secrets to Success in Lettering Design - Martina Flor
144. Mindset Mastery for Creatives - Martina Flor
143. How to Get Quick Cash Flow for Graphic Artists - Martina Flor
142. The Role of Talent in Your Success - Martina Flor
141. Turning Passion into Profit: 3 Inspiring Creative Women Stories - Martina Flor
140. 2 Game-Changing Tactics to Accomplish Your Creative Goals - Martina Flor
139. Powerful Advice I'd Give My Beginner Self - Martina Flor
138. Podcast with Annie Atkins. From Graphic Design to Cinematic Artistry.
137. Is formal education necessary or can I succeed as a self-taught lettering artist? - Martina Flor
136. How do I find my unique style in lettering? - Martina Flor
135. Podcast with Milenist from Calligraphy Masters - Martina Flor
134. Is the market oversaturated with lettering artists? - Martina Flor Open Studio
133. How do I set pricing for my lettering services? - Martina Flor Open Studio
132. Podcast with James Edmondson. The Art of Type Design, Finding Your Nich, and much more.
131. What is the importance of branding and marketing for a lettering artist? - Martina Flor
130. How can I Build a Strong Portfolio & When to Start - Martina Flor
139. Powerful Advice I'd Give My Beginner Self - Martina Flor
129. How can I create income with my lettering work? - Martina Flor's Open Studio
128. How can I transition from learning lettering as a hobby to making it a career? - Martina Flor's Open Studio
127. What are the essential tools and software for lettering and illustration? - by Martina Flor
126. How do I start learning lettering as a complete beginner? – Martina Flor Open Studio
125. End-of-the-year Huddle with Stefan Kunz - Martina Flor's Open Studio
124. Client Outreach at the End of the Years by Martina Flor
123. How to Plan for a Kick-Ass Year - PART 2 - Martina Flor
122. How to Plan for a Kick-Ass Year - PART 1 - Martina Flor
121. Maximize Your Artwork's Earnings: The Power of Licensing by Martina Flor
120. Turning Goals into Reality: My Year-Long Book Writing Saga by Martina Flor
119. Mastering My Time: 3 Strategies That Transformed My Productivity – Martina Flor
118. From Procrastination to Progress – 3 Easy Steps by Martina Flor
117. The Goal-Setting Secret: The question you need to answer by Martina Flor
116. Maria Montes - Finding the Sweet Spot Between Your Passion and the Market, Defining what You Want, Thriving as an Immigrant Artist and What to Focus on as an Artist
115. Mastering Your Craft: The Pro Mindset by Martina Flor
114. Confidence Hacks for Creatives by Martina Flor
113. Strategies for Standing Out - Martina Flor Open Studio
112. Season Finale! Best Moments of Martina Flor's Open Studio season 4
111. How To Build Momentum by Martina Flor
110. 5 Essentials Pillars for Mastering Your Craft - Martina Flor
109. How To Plan For A Productive Creative Summer (Winter) - Martina Flor
108. Expert Tips for Building Your Portfolio - Martina Flor
107. Transforming Artists' Careers: The Truth About My Group Business Coaching Program for Lettering Artists & Illustrators
106. Is the Lettering & Illustration Market Oversaturated? - Martina Flor
105. How To Shape Your Success Mindset - Martina Flor
104. Survey Results Are Here! Find Out How Commercial Artists Are Making An Income - Martina Flor
103. Unveiling My Income Streams and the Rates I Charge for Projects
102. How to monetize your skills (income streams) - Martina Flor
101. How to Build a Career as a Lettering Artist or Illustrator – Martina Flor
100. Jessica Hische - Finding Your Style, Getting Client Assignments, Going Viral vs Growing Steadily, Following Your Passion & Parenting
99. Martina Flor - 5 Steps To Landing Paid Assignments
98. Martina Flor - Checklist for an Outstanding Portfolio
97. Martina Flor - Lessons Learned From Launching My New Website
96. Better Letters - Sam Roberts From BLAG Magazine - The World of Sign Painting & Ghostsigns, Monetizing A Side Project, Validating Your Ideas, Inspiring Awe and much more.
95. Martina Flor - Why Most Portfolios Don't Work (And How To Avoid The Pitfalls)
94. Kevin Cantrell - Cracking The System Behind Your Style, Doing Business As An Expert, Partnering, Work-Life Balance & Building Cofidence As An Artist
93. Martina Flor - My Biggest Ahá Moment This Week
92. Martina Flor - 3 Tactics To Attract Dream Assingments—Even If You Haven't Launched Your Business
91. Ken Barber - Secrets To Mastering A Skill, Finding Models & Mentors, The Importance Of Honest Feedback, Perfection, Acceptance & Patience
90. Martina Flor - From Amateur To Pro: When Are You Ready to Make A Living With Your Skills?
89. Martina Flor - How To Build Confidence As An Artist
88. Mary Kate McDevitt - Making Your Splash As An Artist, Overcoming Creative Block,Mental Health & Reaching Out For Help, And Teaching What You Know.
87. Martina Flor - Stop Practicing
86. Martina Flor - Hello again! Now Stop
85. Martina Flor - What's coming on season 4
84. Martina Flor - Portfolio, Community and Goals
83. Season 3: In Case You Missed It pt.2
82. Martina Flor - How To Plan For A Kick-Ass Year
81. Jon Contino - Finding Peace In Creative Work, You Need A Hobby, Navigating the Peaks And Valleys, Being True To Yourself & The Uglybooks
80. Martina Flor - How To Get More Eyes On Your Work
79. Svetlana Jakel, Founder of Illustration Agency Kombinatrotweiss - The Business of Illustration, What Clients Are Looking For In A Commercial Artist, The Trends Of Illustration, And More
78. Martina Flor - Getting things done - Productivity Hacks You Don't Want To Skip
77. Season 3: In Case You Missed It
76. Martina Flor - 3 Easy Ways To Achieve Your Goals Before The End Of The Year
75. Verònica Fuerte, Hey - Being A Woman In A Male-Dominated Industry, Client Outreach & more
74. Martina Flor - End of the year: An Unavoidable Deadline For Your Goals
73. Timothy Goodman. Finding a Dream Job, Writing a Book, Relocating Cities & More
72. Martina Flor - Finding A Creative Community To Accelerate Your Progress
71. Thandiwe Muriu - Mentorship & Why You Need It, How To Develop A Strong Style, Gaining & Keeping Clients, Insights On The World Of Fine Art & How To Know If Your Art Is Good Enough
70. Martina Flor - Strategies To Showcase Your Artwork & Attract More Opportunities
69. Jordan Metcalf - Turning Your Hobby Into Your Job, Auditing Your Creative Career, Pivoting, How Artists Become Products, And Experimenting & Keeping It Interesting
68. Martina Flor: How To Get Better At Your Craft & Build A Portfolio
67. Petra Eriksson - The Path To Finding Your Call, Pushing The Introvert Inside You, Client Outreach, Doing Good Work And Being A Professional.
66. Karan Singh - The Importance Of Authenticity, Being A Self-taught Artist, Imposter Syndrome, The Power Of Persistence, Failing& Succeding, and Epiphanies
65. Martina Flor's Open Studio Season 2, Recap. 4 - Solo episodes
64. Martina Flor's Open Studio Season 2, Recap. 3 - Alex Trochut, Lisa Congdon, Sebastian Curi
63. Martina Flor's Open Studio Season 2, Recap. 2 - Matteo Bologna, Christina Amini, EFDOT
62. Martina Flor's Open Studio Season 2, Recap. Malika Favre, Erik Marinovich & Lauren Hom.
61. Martcellia Liunic - How to Start an Art Based Online Shop, Landing Brand Collaborations, Making a Line of Products for H&M, Licensing and Royalties and Working with a Partner
60. Martina Flor - 5 Mistakes That Working Artists Need To Avoid
59. Martina Flor - Overcoming Imposter Syndrome
58. Martina Flor - Client Outreach For Artists
57. Martina Flor - Should You Go Freelance As An Artist?
56. Lauren Hom - How Artists Make A Good Living With Their Art, Going Freelance, Promoting Your Work, Passion Projects, Connecting With Your People and Social Media
55. How I Built A Successful Career As A Lettering Artist — Dream Assignments, Building A Team, Navigating The Covid-19, And Impacting The Life And Businesses Of Other Artists (Ft. Mike Rosado)
54. Martina Flor. My #1 growth hack: Community
53. Martina Flor. Mindset – Are you a Starving Artist or a Thriving Artist?
52. Martina Flor - Income Streams for Commercial Artists
51. Martina Flor. The Systems that You Need in Your Creative Business.
50. Sebastian Curi. Utilizing Your Experience to Achieve Your Career Goals, Never Starting From Scratch, Working with your Spouse, Maximizing Your Client's Budget & The Challenges of Relocating
49. Martina Flor. What Makes a Successful Creative Career
48. Efdot - How to Land Mural Gigs, Studying your Business like a Scientist, Embracing your Signature Style, Channeling your Client's Audience, and Creating an Online Shop Without Inventory
47. 36 Days of Type. Keys to Become a Viral Phenomenon, How to Start a Side Project & Monetize it, How to Engage People, and The Truth About Instagram
46. Luca Barcellona - Education in Hard Work, Sacrifice and Pleasure, Writing for a Living, Passion, Being your own Boss, Building Your Name as a Currency.
45. Coffee Break #05 | Being Part of a Community, is it Important?
44. Martina Flor. Building A Portfolio—How Important Is It?
43. Erik Marinovich. Launching Your Career Through a Side Project, Friends of Type, Trusting Your Skills, Having a Personal Venture Capitalist, NuForm and Starting a New Business
42. Coffee Break #04 | Learning in a program or being self-taught lettering artist
41. Lisa Congdon - Finding your Spark, Starting a Carreer in your 30s, Finding Mentors, How to Overcome Burnout, Working on Your Genius Zone, and Three Keys to Succeed as an Artist
40. Gemma O'Brien. Going Viral, Turning Down Opportunities, Art vs Commercial Work, The Rewards of an Art Show, Staying Where You Create Your Best Work, and Pulling Back from Social Media
39. Coffee Break #03 | Dealing with Difficult Clients, Training your Communication and Being an Introvert as a Creative Freelancer
38. Pieter Ceizer. The Power of Words, The School of Graffiti, Paris as a Creative Platform, Bringing Art Back to People and Work Ethics
37. Christina Amini. What Makes a Great Book, The Keys to Collaborative Work, Getting a Book Published, and The Future of Content.
36. Coffee Break #02 | Income Streams, Directing a Studio, Letting Go and Prioritizing Projects.
35. Alex Trochut. Overcoming Family Trauma With Creativity, Letting Yourself Be Surprised, Improve Your Skills Through Play, Changing The Game
34. Matteo Bologna. Fake It Until You Make It, The Bliss of Ignorance, What Makes a Bad Partner, Staying Small to Maximize Profit and more.
33. Coffee Break #01 | From freelancer to employer
32. Malika Favre. Doing What Feels Easy, Making Good Money as an Artist, Being Famous, Going Viral and Choosing a City to Thrive.
31. What's coming in season 2
30. The Best Moments of Season 1, Pt. 2
29. The Best Moments of Season 1, Pt. 1
28. Lettering, Growing your Business, Coaching, and Ampersands w/ Martina Flor. THE SIMPLE BITS SHOW
27. The Business of Illustration with Jon Cockley, Co-founder of Handsome Frank.
26. Creating Unique Work with Marta Cerdà
25. Education 3.0 with Sarah Hyndman
24. Podcast with Students. Learning a Skill, Having a Creative Process & the Importance of Community
23. Heritage, Talent and Starting Out with Dan Forster. Is Talent Innate? Personal Story, Being Born in a Creative Household.
22. Learning and Teaching with Maria Montes. The Power of Learning, Accountability and Deadlines, What Makes a Great Teacher, Filtering through the Information Clutter.
21. How to Develop Your Style with Murugiah
20. How to Create Work that Stands Out with Martina Flor
19. Inspiration & Motivation with Mary Kate McDevitt
18. The Ups and Downs of a Creative Life with Nim Ben Reuven
17. Freelancing: The Good, the Bad and the Ugly with Scott Biersack
16. Income Streams for Artists pt. II with Jackson Alves
15. Productivity & Getting Things Done with Liron Lavi
14. Income Streams for Artists pt.I with Ian Barnard
13. Going Viral and Being Famous with Giuseppe Salerno
12. Working Internationally with Cyla Costa
11. How to Define your Success with Martina Flor
10. Dealing With Pressure & Meditation with Luke Lucas
09. Community & Competition with Becca Clason
08. Personal Projects with Ricardo Gonzalez, AKA. @itsaliving
07. Going Solo as an Artist with Alanna Flowers and Vera Drmanovski
06. Mastering Social Media with Dot Lung
05. Money Mindset with Pandr Design Co.
04. Finding Your Passion & Personal Brand with Ivan Castro
03. Career Change & Freelancing with Belinda Kou
02. Motivation and Self-sabotage with Stefan Kunz
01. Welcome to Letter Now!