All Episodes
Psychology in Everyday Life: The Psych Files — 386 episodes
Why People Step Out of the Plane — and Go Back Up the Next Day
Does Your Cat or Dog Need Closure? Pet Grief and the Psychology of Loss
Home Alone: The Hidden Cost of Remote Work
"I'm Getting Old" — And That Thought Might Be Killing You
Actors Don't Really Memorize Lines!
Latest Research: Anthropomorphism and Dementia
The Surprising Psychology Behind Effortless Line Memorization
Why Are We So Polite to AI?
The Song "Yesterday," Manhood, and the Fear of Vulnerability
Study Hack: Use ChatGPT to Ace Your Exams! | Self-Explanation Effect
Lost in the Click: Exploring the Browser Doorway Effect
Beck's Cognitive Distortions: An AI-Powered Learning Activity
Paralyzed by Fear: Exploring Tonic Immobility in Sexual Assault
Cloning Voices: Scary Maybe, But Also Therapeutic?
The Psychology of Music: The Role of Expectations and Minor Chords
My 3 Favorite Psych Articles This Week - March 8, 2024
From Insane Asylum to Psychiatric Center: A Brief History
Episode 104: Can Positive Affirmations Improve Your Self Esteem?
Episode 64: Self Help Book - How To Tell if It's Any Good
How to Remember Names
Part 2: How Do Actors Memorize All Those Lines?
How Do Actors Memorize Lines? Interview With Jared Kelner
Do Brain Training Games Work?
How Actors Use the "Number-Shape" Mnemonic Technique
Questionable Research - With A Famous Psychologist Involved
Actors Use Keywords to Memorize Lines
Human Emotions: The Two Factor Theory
Games and Videos as Therapeutic Tools: Dr. Anna Vagin (part 2)
Using TableTop Games and Videos in Therapy: Interview with Anna Vagin
How Psychology Gets You To Slow Down While Driving
The TV Show Luther, Logical Thinking and Crinkly Plates to Lose Weight
The Psychology of Tipping
How Smart Do You Want Your Fitness Tracker to Be?
How to Prevent Violence in Your Neighborhood
Adele Faber Interview on Parenting (Part 2)
Adele Faber Interview on Parenting (Part 1)
Racial Divide: Why Does It Happen? How We Can Fix It
What is Music Therapy?
What Can We Do To End Anti-Gay Bullying in Schools?
How To Create a Human-Like Voice
Want to Swap Bodies?
Manhood: Are You A "Real Man"?
Testosterone Doesn't Necessarily Cause Men to be Aggressive
The Secret Life of Pronouns - an Interview with James Pennebaker
In the Movies, Why Does the Woman Always Have to Die? And Other Gender Stereotypes
Owning Bipolar: A Conversation with Michael Pipich - Part 2
An Example of How Psychoanalysts Really Interpret Dreams
Owning Bipolar: A Conversation with Michael Pipich - Part 1
Why Do You Talk To Your Dog Like That? And Does It Understand You?
Trauma Recovery with Dr. Matt Jaremko
The Psychology of A Quiet Place and Mission Impossible
Motivational Interviewing and the TV Show Columbo
It's So Fluffy!
Personal Space Invasion: What Happens When Someone Invades Your Personal Space?
Computer Programmers: Obsessed With Efficiency
Giving Voice To Our Digital Assistants
The Team Behind Q – World’s First Genderless Digital Voice
Ep 276: "Because I Said So" Doesn't Work for Teens
Ep 334: The Psychology of the Fantasticks
Ep 170: Is the Web Making You More Narrow-Minded?
Ep 338: What Role Are Women Really Playing? The Bechdel Test
Ep 191: What Was B. F. Skinner Really Like?
Episode 99: Animal Emotions - Does Your Pet Really Have Feelings?
Ep 190: Why Do You Get So Absorbed in that Book (or Movie)?
Ep 185: The Dynamics of Therapy: Transference and Counter Transference: An Interview with Kerry Malawista
How to Change the Mind of a Conservative
Ep 324: Put Your Love Life on Automatic
Ep 229: What Makes a Song Popular? Psychology of Music: How We Detect Melody
Ep 243: Did Your Therapy Really Work?
Episode 108: More Harm Than Good? Kubler-Ross' Five Stages of Grief
Episode 122: DSM-V and On Being Sane - Are Psychiatric Labels Really Harmful?
Ep 221: Facebook Study: A Brief Summary and Did They Use Informed Consent?
Ep 335: Conspiracy Theories - Why So Easy To Believe?
Episode 75: Science Proves Subliminal Tapes Work! Well….not really
Ep 278: How to Memorize Your Lines or Lyrics - Techniques You Never Heard Of
Episode 50: Psychological Study Ripped Straight from….the Bible?
Episode 125: False Memories - How Can Your Memory Be So Bad?
Episode 36: Kitty Genovese: What Really Happened?
Ep 246: Why Replications Sometimes Don’t Agree with the Original Study
Episode 106: Your Sexual Orientation - How Did It Develop?
Episode 25: The Brains Behind Erikson Part 3
Episode 24: The Brains Behind Erikson Part 2
Episode 103: Raising Children - Interview with Author Jamie Raser
Episode 57: Expectancy Theory, Goal Setting and Getting in Shape
Episode 94: How Do You Learn to Act Like a Woman or like a Man?
Episode 107: Freud, Projective Tests and .... Poetry
How To Make Learning Fun Again Part 1 – Piaget
Beauty and the Beast: Psychological Themes
Ep 309: College Teaching Needs To Change
Episode 90: The Learning Styles Myth: An Interview with Daniel Willingham
What Was Life Like in an Asylum?
Do Those i-Statements Actually Work and Did Koko the Gorilla Really Use Language as We Do?
Erikson's Eight Stages of Life
Why Do Certain Songs Become Popular?
Ep 269: How To Get People To Be Creative
Singletary - Disillsionment Phase
Ep 336: Why is it Usually Men Who Commit Violent Acts?
National Anthem
Summertime
Avengers Clip
An Interview with Dr. Nancy Haug on her Cannibis Research
Key Ingredients to Significance Quest Theory
Ep 267: Applying an Established Memory Strategy Literacy (and possibly click through on your blog post...)
Ep 266: Productive Confusion with Jeremiah Sullins
Ep: 265: Why Do You REALLY Support That Candidate? The Psychology of Voting Behavior
Ep 264: How To Make Study Groups Effective
Ep 263: Using Psychology in Your Work: Part 2 of My Interview with Richard Millington
Ep 262: Using Psychology to Build Active Online Communities: Interview with Richard Millington
Ep 261: Demonic Possession or A Lack of Skeptical Thinking?
Ep 261: Which of These Scientific Terms Are You Using Incorrectly?
Ep 260: We're All Addicted To Our Phones. How You Can Feel Better About It
Ep 259: How Could You Have Missed That?
Ep: 258 - 5 Reasons Why You're Addicted to Your Phone and What to do About it
Ep 157: What IS in Baloney Anyway? Let's Find Out Why You Eat What You Eat
Ep 256 (Audio Version): Study Psychology On The Go with the Clammr App
Ep 256: Study Psychology On The Go with the Clammr App
How to Memorize Freud's Stages of Psychosexual Development
Ep 255: London Has a Problem and It's a Job for a Psychologist
Ep 254: How to Create Great Ways for Seniors to Live
Ep 253: How to Prevent Violence in Your Neighborhood
Ep 252: How Psychology Gets You To Slow Down While Driving
Ep 251: How NOT to Get the Holiday Blues
Ep 250: How I Used Snapchat with My Class
Ep 249: How To Build a Psychology App
Ep 248: Guest Host Bo Bennet on Dysrationalia
Ep 247: Optimum Arousal Theory
Ep 246: Why Replications Sometimes Don't Agree with the Original Study
Ep 245: The Reproducibility Project: Incentives Out of Whack
Ep 244: Analyze This - Does the Movie Show What Therapy is Really Like?
Ep 243: Did Your Therapy Really Work?
Ep 242: The Psychology of Attractiveness: An Interview with Rob Burriss
Ep241:I know What You DID'T Do - the Internet of Things for Dementia and Alzheimer's
Ep 240: How Do You Treat People Who Are Ill?
Ep 239: Racial Divide: Why Does It Happen? How We Can Fix It
Ep: 238: A Robot's Gender, Act Like A Girl and Be A Man
Ep 237: What is Misophonia? More on La Cage, Empathy, and the Milgram Studies
Ep 236: My Cross-Dressing Experience in La Cage Aux Folles
Ep 235: Want to Swap Bodies?
Ep 234: Tansvestism - Is It Normal? What Is Normal Anyway?
Ep 233: While Policemen and Black Victims - What's Really Going on?
Ep 232: Psychologists Involved in Torture: What Will We Do About It?
Ep: 231: Multiple Personalities, and Tips on Getting People to Help
Ep 230: Questionable Research - With A Famous Psychologist Involved
Ep 229: What Makes a Song Popular? Psychology of Music: How We Detect Melody
Did B.F.Skinner Raise His Children in a Skinner Box?
Ep 227: I Remember How I Felt (Or Do You)?
Ep 226 (video): The Psychology of Dance Part 2 - Importance of Marking
Ep 225: What's Best for Memory - Coffee or a Nap - or Both?
Perf Gestalt Video
Perf Basic Research
Erikson mnemonics for Performer App
If Freud Worked Tech Support
Ep 223: Little Albert's Real Identity - Time to Rewrite the Textbooks
Ep 222: How To Remember Jokes
Ep 221: Facebook Study: A Brief Summary and Did They Use Informed Consent?
220: PsycExplorer Roundup: More Evidence That Animals Think and Feel
Ep 219: Mental Health Professionals: Why So Liberal?
Ep 218: Good News for Older Folks
Ep 217: Let's Be Honest: Is Your Dog Really Displaying Intelligence?
Ep 216 (video): YouTube Power Search Tips
Ep 216: Working Remotely - the Psychological Advantages and Disadvantages
Ep 215: What Was Life Like in an Asylum?
Ep 214: Your Adolescence is Giving Me A Mid Life Crisis
Ep 213: Leveraging Our Natural Curiosity for Learning and for Blog Clicks
Ep 212: The Psychology of The Matrix Movie
Ep 211: Is a Little Deception Okay? Paid Crowds and Native Advertising
Brain Mnemonics video for bn2 app
Ep 210: How to Memorize Kolhberg's Stages of Moral Development
Ep 209: If Freud Worked in Tech Support
Ep 208: The Elaboration Likelihood Model in Less Than 2 Minutes
Ep 207 (audio): The Psychology of Vine
Ep 207: The Psychology of Vine
Ep 206: What It's Like to Have Autism - Interview with Alex Lowrey
Ep 205: Secondhand Autism: What is it Like to Grow Up with an Autistic Sibling?
Ep 204: The Psychology of Fundraising
Ep 203: Psychology of Dance
Ep 202 (audio): How To Memorize Freud's Stages of Psychosexual Development
Ep 202: How To Memorize Freud's Stages of Psychosexual Development
Ep 201: Mother Nature and Blaming the Victim
Ep 200: Reflections on the 200 Show
Ep 199: Depth Perception - How Your Brain Sees What's Not There
Ep 198: What's it Like to Work in Psychology?
Ep 197: Using the Word Guy for Women, Robots Helping the Elderly and Supernormal Foods
Ep 196: What Men Need to Do to End Violence Against Others
Ep 195: How To Memorize Piaget's Stages of Cognitive Development
Ep 194: What Do I/0 Psychologists Really Do? Testing and Evaluation
Ep 193: Mindfulness Benefits on Tests and at Work
Ep 192: An Example of How Psychoanalysts Really Interpret Dreams
Ep 191: What Was B. F. Skinner Really Like?
Ep 190: Why Do You Get So Absorbed in that Book (or Movie)?
Ep 189: The Psych Files Brief #6 - Facebook Untagging, Money and Happiness, and Memory and Aging
Ep 188: Psychologists Are Keeping You From Getting the Flu
Episode 72 (video): Memorize the Parts of the Brain mp4 version
Ep 187: I'd Like to Have an Argument Please! (critical thinking part 3)
Ep 186: The Shootings at Newtown - Could We Have Prevented It?
Ep 185: The Dynamics of Therapy: Transference and Counter Transference: An Interview with Kerry Malawista
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Ep 184: Critical Thinking (Part 2) - Important? Yes. But Can We Teach It? Well….
How SSRIs and MAO Inhibitors Work
Ep 183: Critical Thinking - Important? Yes. But Can We Teach It? Well….
Ep 182: Gamification - Here's How To Do It
Ep 181: How Does Self Talk Improve Your Game?
Ep: 180 - Body Language: What Are Your Thumbs Revealing About You?
Ep 179: Lipstick Effect, Stereotype Threat and other Gender Matters
5 Essential Study Techniques
Ep 178: What Does Embodied Cognition have to do with Baseballs and Robots?
EP 177: Why You Hate Psychology - Media Bias and Misunderstandings about How Science Works
EP 176: Why You Hate Psychology - Self Esteem Movement and Positive Thinking
Ep: 175 - How to Protect Yourself from the Persuasive Tactics of the Car Salesperson
Ep 173: The First Replication of Daryl Bem's Research on Psychic Phenomenon
Ep 173: An Interactive Neuron and Map Using ThingLink
Ep 172: Interview with Natalie Nahai - The Web Psychologist
Ep 171 Psych Files Brief #5: Yawning, Telling Jokes to Babies, Politics and Looks
Ep 170: Is the Web Making You More Narrow-Minded?
Ep: 169 - Validity - Having Confidence in the Results of a Personality Test
Ep 168: Reliability - the Foundation of Any Good Personality Test
Ep: 167: The Fat Trap - How Not to Get Discouraged About Difficulty Losing Weight
Ep: 166: The Secret Life of Pronouns - an Interview with James Pennebaker
Ep 165 (video): Psychological Research Under Fire - What Can We Do About It?
Ep 164: What's So Disgusting About Poop?
Ep 163: Psych Files Brief #4: Animals Smiling, Yogurt De-Stressing, and the Psychology of Success
Ep 162: How to Spend Your Money and Truly Make Yourself Happy
EP 161: Self Help You Can Believe In: Interview with Dr. Tim Wilson, Author of Redirect
Ep 160: How to Spend Your Money and Truly Make Yourself Happy
EP 159 Psych Files Brief #3: Evidence in Favor of Affirmations? The Licensing Effect and the Power of Gossip
Ep 158: Tired of Low Grades? 5 Ways to Raise Your Test Scores (and 1 Warning!)
Ep 157: Do Pets and Religion Make You Happier?
Ep 156: Grad School in Psychology: What's It Like and How To Get In?
Ep 155: On Cuddling, Baths, Google, Body Language and Phantom Cell Phone Vibration - Psych Files Brief #2
Ep 154: 5 Reasons Why Casey Anthony MIGHT Be Innocent
The REAL Truth About Why You Support (or Oppose) Gay Marriage - Episode 153
How Do You Change Your Behavior? Interview with Scott Milford Episode 152
Heuristics (Video): Rules of Thumb Explained - Episode 151
Audio: Object Permanence - Does Your Dog Have It? Episode 150
Video: Object Permanence - Does Your Dog Have It? Episode 150
Date Rape: How Can We Prevent It? Episode 149
What Can We Do To End Anti-Gay Bullying in Schools? Episode 148
On Yawning, Swearing, Credit Cards and Sex: Psych Files Brief #1
Borderline Personality: What is it? Could Your Cell Phone Help Deal With It?
Episode 145: Why a Tiger Mom Approach to Parenting Does NOT Work
Episode 144: The Drowsy Chaperone Holds the Key to Life!
Episode 96 (video): The Phonetic Alphabet Part 2
The Phonetic Alphabet Part 1
Episode 143: EMDR - An Interview with Founder Francine Shapiro
Episode 142: How To Make Jobs More Satisfying and Motivating
Episode 141: Psychology Gets Smart: A New Kind of Lie Detector?
Episode 140: Psychoanalyzing Jack Lalanne
Episode 139: Blaming the Victim in Reverse - the Justice Motive
Episode 138: Zombies - 6 Reasons Why Are We So Fascinated By Them
Episode 137: Objectivity and the Scientific Impotence Excuse
Episode 136: Adele Faber Interview on Parenting (Part 2)
Episode 135: Adele Faber Interview on Parenting (Part 1)
Episode 134: Hypnosis - Myth and Reality
Episode 133: Replace Your Doctor With a Robot?
Episode 132: Opera on the Brain
Episode 131: Even Children Do Statistics!
Episode 130 (video): Why Are We So Fascinated by Famous People?
Episode 129 (video): Science Shows Superstitions Actually Work! Sort of
Episode 128: Do Brain Training Games Work?
Episode 127 (video): Phrenology: Maybe They Were On To Something
Episode 126: SuperNormal Stimuli: Is This Why We're Overweight?
Episode 125: False Memories - How Can Your Memory Be So Bad?
Episode 124: Flashbulb Memories - Are They As Accurate As We Think?
Episode 123 (video): What Does Your Dog Know About You?
Episode 122: DSM-V and On Being Sane - Are Psychiatric Labels Really Harmful?
Episode 121 (corrected): Top 10 Psychology Apps for the iPad, iPhone, & IPod
Episode 120: Big Words Make You Look Less Intelligent
Episode 119: Are You Lying in that Email?
Episode 118: Are You REALLY Listening? Sanford Meisner, Acting and Psychology
Episode 117: Obsessive Compulsive Disorder - An Interview with Bobbi
Episode 116: Social Loafing - Don't Be a Sucker or a Free Loader!
Episode 115 (Video): Violent Video Games - What Does the Research Say?
Episode 114 (video): Finding Little Albert
Episode 113: Interview with Scott Lilienfeld on the 50 Great Myths of Popular Psychology
Episode 112: Evolutionary Psychology - David Buss Responds to Critics Part 2
Episode 111: Evolutionary Psychology - David Buss Responds to Critics
Episode 110: Narcissism Among Celebrities, on Facebook and in Shakespeare
Episode 109: Correlation and Causation
Episode 108: More Harm Than Good? Kubler-Ross' Five Stages of Grief
Episode 107: Freud, Projective Tests and .... Poetry
Episode 106: Your Sexual Orientation - How Did It Develop?
Episode 105 (video): Smart Birds are More Successful with the Ladies
Episode 104: Can Positive Affirmations Improve Your Self Esteem?
Episode 103: Raising Children - Interview with Author Jamie Raser
Episode 102 (video): How to Create an Online Experiment
Episode 101: The Psychology of Music: The Role of Expectations and Minor Chords
Episode 100: Reflections on 100 Episodes of The Psych Files
Episode 99: Animal Emotions - Does Your Pet Really Have Feelings?
Episode 98: Evolutionary Psychology - An Interview with Dr. David Buss
Episode 97: Stanley Milgram Obedience Study Finally Replicated
Episode 96 (video): Mnemonics Advanced: The Pegword System Part 2
Episode 95 (video): Mnemonics Advanced: The Pegword System Part 1
Episode 94: How Do You Learn to Act Like a Woman or like a Man?
Episode 93: Your Brain on a Website
Episode 92: Passion For Your Work is Overrated
Episode 91: The Psychology of Effective Meetings
Episode 90: The Learning Styles Myth: An Interview with Daniel Willingham
Episode 89: Don't Touch That Dial! Why You Should Love Commercials
Episode 88: Sexual Harassment: Who is Most Likely to be a Victim?
Episode 87: Manhood: Are You A "Real Man"?
Episode 86 (video): Educational Games
Episode 31 (video): Lemon Slices and a New Face on Mars! Gestalt Principles at Work
Episode 85: How to Make Learning Fun Again? Constructivism and Democratic Schools - Part 2
Episode 84: How To Make Learning Fun Again Part 1 - Piaget
Episode 83 (video): New Year's Resolutions to Lose Weight: Why So Hard To Keep?
Episode 82: What's the Best Personality to be a Waiter?
Episode 81: Talking (and not Talking) in Psychotherapy - Part 2
Episode 80: Talking (and not Talking) in Psychotherapy - Part 1
Episode 79: Models of Leadership - Joan of Arc, Alexander the Great and Ginger the Chicken?
Episode 78: The Psychology of Tipping
Episode 77: Lost at School - An Interview with Ross Green Part 2
Episode 76: Lost at School - An Interview with Ross Green Part 1
Episode 75: Science Proves Subliminal Tapes Work! Well....not really
Episode 74: Social Influence in a Virtual World - A Virtual Door in the Face
Episode 73: On the Folly of….Politics
Episode 72 (video): Memorize the Parts of the Brain
Episode 71: Horse Sense or Nonsense? Clever Hans is Alive and Well
Episode 70: Coincidence or Synchronicity? You Be The Judge
Episode 69: Personal Space Invasions - Ethical Implications of one of Psychology's Strangest Studies
Episode 68 (video): Mnemonic Device for Erikson's Eight Stages of Development
Episode 67: The Olympic Silver Metal? What a Bummer!
Episode 66: What to do about Mom? Personal Control and Aging
Episode 65: God and Self Help, Synchronicity, and Listener Feedback
Episode 64: A Scientist Goes Looking for a Self Help Book....
Episode 63: Cognitive Dissonance, the Monty Hall Problem and a Possible Solution?
Episode 62: Sustainability and Human Behavior
Episode 61: The Mozart Effect - Is There Anything To It? Part 2
Episode 60: The Full Monty Backstage - Body Image and Gender Differences
Episode 59 - The Mozart Effect: Is There Anything To It?
Episode 58: Speed Dating - You Don't Know What You Want
Episode 57: Expectancy Theory, Goal Setting and Getting in Shape!
Episode 56: What is Music Therapy?
Episode 55: Is It Really Better to Give Than to Receive?
Episode 54: Math Anxiety - Causes and Cures
Episode 53: Mindful Learning, NCLB, and the True Foundations of Success
Episode 52 (video): Research Design Part 2 - Factorial Designs
Episode 51: Elliot Spitzer's Wife: Hero or Victim?
Episode 50: Psychological Study Ripped Straight from....the Bible?
Episode 49: Classroom Management - An Interview with Dr. Ross Green part 2
Episode 48: Classroom Management - An Interview with Dr. Ross Green part1
Episode 47: The Little Albert Study: What You Know is...Mostly Wrong
Episode 46: Thinking Positively - or Running Away from Your Feelings?
Episode 45 (video): Basic Research Design - Part 1
Episode 44: Human Emotions: The Two Factor Theory
Episode 43: Email Feedback
Episode 42: Taking A Psychology Class?
Episode 41: EMDR - A Critical Perspective
Episode 40: Performance Anxiety (and sopranos on their heads)
Episode 39 (video): Mashups and the Future of Psychological Research
Episode 38: How Big is Your Office: Another Classic Study in Psychology
Episode 37: The Effects of Video Game and Media Violence
Episode 36: The Myth of the Kitty Genovese Story
Episode 35 (video): The Psychology of Extreme Sports
Episode 34: Timeout Revisited - Dealing with Challenging Kids Part 2
Episode 33: Timeout Revisited - Dealing with Challenging Kids Part 1
Episode 32: Midterms, Mnemonics and Two Keys to Learning
Episode 30: Equine Assisted Therapy
Episode 29: Extrinsic vs. Intrinsic vs. the Motivation To Learn
Episode 28: Is Time Out Really Effective?
Episode 27: From Insane Asylum to Psychiatric Center: A Brief History
Episode 26: Why Do Statistics Make Us So Queasy?
Episode 25: The Brains Behind Erikson Part 3
Episode 24: The Brains Behind Erikson Part 2
Episode 23: Do Teachers Have to be Actors Today?
Episode 22 (video): The Brains Behind Erikson Part 1 - Timeliner
Episode 21: Erikson's Eight Stages of Life
Episode 20: Conflict Resolution: A Classic Psychological Study
Episode 19: Eye Movement Desensitization and Reprocessing: an interview with Jamie O’Neil
Episode 18: Critical Thinking and the Overflowing Cup
Episode 17: Energy Medicine: an Interview with Pat Heavren
Episode 16: They’re at it again - My Favorite Weird Psychology Studies
Episode 15: It’s Not Fair! Equity in Life and Work
Episode 14 (video): What Does Your Car Say About You?
Episode 13: Big Brother? What Your Grocery Store Knows About You
Episode 12: The Necessity of the Frame in Psychotherapy
Episode 11 (video): What Does Your Bowling Style Say About You?
Episode 10: What does your search behavior on Amazon.com say about you?
Episode 8: Why do Contradictions Bother Us So Much? Cognitive Dissonance in Our Daily Lives.
Episode 7: Blaming the Victim and other Biases
Episode 6: The Negative Side of Positive Thinking
Episode 9: How Do You Really Raise Self-Esteem? The Incredibles vs. American Idol
Episode 5: In Defense of Defense Mechanisms
Episode 4 (video): On Birds Flocking and Opposites Attracting: the data on Love
Episode 2: Rewards and Punishments
Episode 3: Predictions, Predictions
Episode 1: What this podcast is all about.