All Episodes
The Business of Hearing — 117 episodes
From Operator to Owner: The 3 Things You Must Have in Place Before You Step Back
How to Articulate Your Value Proposition to Attract More of the Right Patients
From $1m to $2m - Why So Many Practices Get Stuck
"I need to think about it" - 3 reasons patients are delaying decision-making
6 Creative Ideas Private Practices Are Using Right Now
Why Relying on Paid Ads Is the Riskiest Game in Hearing Care
Do You Have a Business Model Beyond Hearing Aids?
The People Problem Nobody Prepares You For as a Practice Owner
The Social Media Playbook for Hearing Care Clinics in 2026
Google AI Agents Are Booking Patient Appointments - Are You Ready?
Your Skills Built the Practice - Are They Now Hurting It?
Patients Aren't Buying Hearing Aids - Here's What They Really Want
Not All Leads Are Created Equal in Hearing Care: The Curious vs. Convinced Framework
The 6 Foundations of a $2m+ Practice
The Secret Weapon Every Small Hearing Care Practice Already Has
The Framework Every Practice Owner Needs Before Spending on Ads
Amplifon Just Bought GN Resound for $3B: What It Means for Your Independent Practice
Happy Hour: Your Questions Answered: Marketing Mistakes, Fatherhood, Website Strategy and More
The Hearing Care Practice SWOT Analysis: Where to Attack, Where to Defend in 2026
5 Competitive Advantages Independent Hearing Care Clinics Have Over the Big Chains
Are Subscription Models the Future of Hearing Care?
The Hard Truths of Being a Business Owner (That Nobody Talks About)
Amplifon Acquires GN ReSound - What This Means for Your Practice
The Real AI Threat to Hearing Care Clinics (It's Not What You Think)
Happy Hour Q&A: 5 Big Questions Hearing Practice Owners Are Asking in 2026
How Hearing Clinics Can Create a Strong Point of Difference in Their Market
Three Ways to Increase Providers Close Rate (Without Them Changing Anything)
The Real Reason Hearing Clinics Struggle With Pricing
5 of the Smartest (and Most Original) Ideas Implemented by Hearing Care Clinics in 2025
The Five C's Framework for Hearing Clinic Growth in 2026
Your Website Traffic Is Dropping… and That's Actually a Good Thing
The Death of the Middle: Why Hearing Care Is Splitting Into Two Extremes
The Surprising Truth About Publishing Your Hearing Aid Prices
3 Big Trends Every Hearing Clinic Must Prepare for in 2026
Google's 2025 Algorithm Shake-Up: What Hearing Clinics MUST Change Now
What 2025 Taught Us About Audiology, AI & The Future of Hearing Care
Why Most Hearing Practices Fail (and How to Avoid It)
3 Reasons You Should NOT Get Into the Hearing Care Industry
8 Lessons from 8 Years Running a Hearing Care Marketing Agency
I Review My 2025 Predictions for Hearing Care Marketing (and Share my 2026 Predictions)
What Are Patients REALLY Saying About You?
Should you be the face of your practice? (Growing a personal brand in hearing care).
Audiology Clinic Marketing - Where to Start?
Two Audiologists Discuss What Happened After Publishing Prices Online
How to Make Your Practice Competition-Proof
I analyzed 116 hearing care websites, the best-performers had these 5 things in common
The Ingredients of a High-Performing Clinic with Dr. Heidi Hill
The Website Scorecard: Is Your Website Helping or Hurting Your Practice?
3 Ways You're Leaving Money on the Table (Without Knowing It)
I Asked ChatGPT to Pick the Best Audiologist in Every U.S. State - Here's What Happened
UK Doctor Reinvents Tinnitus Care with Tech – Meet Edmund Farrar (Oto)
Competing with Big Box, Big Chains or Goliaths? Here's What To Do
The New Growth Playbook: How to Prepare Your Clinic for 2026's AI-Driven Reality
How Ben Thompson Built the #1 Tinnitus Channel on YouTube
I answer your questions (practice pricing, positioning, advertising and strategies)
Your Clinic is a Zoo - Nigel Risner Explains How to Lead It
Your Clinic Isn't Fully Booked? It's Not a Marketing Problem
How to Turn Every Patient into a 5-Star Review
Marcus Sheridan's 3 marketing predictions for the next 3 years
3 Industry Shifts That Are Forcing Hearing Clinics to Rethink Growth
This One's Not for the Highlight Reel
Summer 2025: The 4 Things Every Private Practice Leader Should Prioritize
From Search to Suggest: Google AI and the New Era of Discovery
How to maximize earwax removal leads
Proof beats promises - how to increase trust in your community
How to Make Patients Fall in Love With You
Focus on This, Everything Else Becomes Easier
The Past, The Present and the Future of Hearing Care (Some Random Wednesday Morning Thoughts)
Why new patient appointments have fallen ... and what to do about it
Google just changed the rules, again
4 AI Predictions for the 2 Years
Become a Long-Haul Leader with Chris Ducker
Big News: Google's 'AI Overviews' is Heavily Impacting Industry Traffic
3 unique (and weird) ideas to grow your practice ... that nobody has yet implemented
Where to Find Extra Revenue in Your Practice
How to Increase Help Rates Without Changing Sales Skills
Three real-world ways to minimize no-shows for appointments
Being The Only Audiologist on The Island With Dr. Annette Stephenson [Under the Hood]
What does the future of Audiology look like? With Dr. Amit Gosalia
Are we entering a golden period for private practice hearing care in 2025?
Implement this marketing strategy in 2025
Where to Focus in 2025
Google is Losing Marketshare, Fast - What This Means for Private Practice Marketing?
24 of the smartest (and most original) ideas implemented by private practices in 2024
What does big industry data teach us about TPA and private practice trends with Chelsea Treseder
10 Questions about hearing care growth with ChatGPT
How to Improve your providers 'help rate' by understanding Exactly What to Say with Phil M Jones
S3 Episode 14 - The kryptonite to manufacturer-owned chains
Become the most expensive practice in your area by understanding THIS
Four alternative revenue streams to build into your practice
5 low-cost ways to grow your perceived value (and have more patients naturally choose you)
Could you acquire your competitors? (Spoiler; the answer is yes).
How to market to physicians in 2024 (the game has changed)
The Biggest Marketing Bang for Your Buck in 2024 - Focus Your attention on THIS group of patients
How to handle and manage stress as an overworked business owner
How to attract high-quality patients by understanding this 'dating' marketing dynamic
Apple's finally arrived - here's what to do
The 4 private practice value propositions to stand out in a crowded market
The blueprint to escaping patient care to work ON your practice
Stop being priced shopped with this pricing adjustment
WTF (Where to Focus) as a Practice Leader in 2024
The kryptonite to manufacturer-owned chains
Growth Through Acquisition with Dr. Leah Guempel | Under the Hood
Buy Back Your Time as a Practice Leader with Dan Martell
The Marketing Lessons That You Can Borrow from Prime Hydration
How This Husband & Wife Team Have Built an Incredible Practice | Under the Hood
How to Maximize The Valuation of Your Practice (The 5 Areas of Focus)
5 Ways to Use ChatGPT (Artificial Intelligence) In Your Practice
How Restaurants Set "Perfect Buying Conditions" [Borrow This Lesson for Your Practice]
Weird and Unique Physician Marketing Strategies 😱
Front Desk Mastery (Have Your Front Desk Listen to This!)
5 Things That Every Practice Leader SHOULD Delegate
Going From Strength to Strength With Dr. Emily E McMahan | Under the Hood Interview
9 Questions to Transform Your Life
What Does A Boutique Hearing Care Practice Look Like?
Reminiscing & Revolutionizing Private Hearing Healthcare
How To Buy A Competitor Without Any Debt