The Business of Hearing cover art

All Episodes

The Business of Hearing — 101 episodes

#
Title
1

Amplifon Just Bought GN Resound for $3B: What It Means for Your Independent Practice

2

Happy Hour: Your Questions Answered: Marketing Mistakes, Fatherhood, Website Strategy and More

3

The Hearing Care Practice SWOT Analysis: Where to Attack, Where to Defend in 2026

4

5 Competitive Advantages Independent Hearing Care Clinics Have Over the Big Chains

5

Are Subscription Models the Future of Hearing Care?

6

The Hard Truths of Being a Business Owner (That Nobody Talks About)

7

Amplifon Acquires GN ReSound - What This Means for Your Practice

8

The Real AI Threat to Hearing Care Clinics (It's Not What You Think)

9

Happy Hour Q&A: 5 Big Questions Hearing Practice Owners Are Asking in 2026

10

How Hearing Clinics Can Create a Strong Point of Difference in Their Market

11

Three Ways to Increase Providers Close Rate (Without Them Changing Anything)

12

The Real Reason Hearing Clinics Struggle With Pricing

13

5 of the Smartest (and Most Original) Ideas Implemented by Hearing Care Clinics in 2025

14

The Five C's Framework for Hearing Clinic Growth in 2026

15

Your Website Traffic Is Dropping… and That's Actually a Good Thing

16

The Death of the Middle: Why Hearing Care Is Splitting Into Two Extremes

17

The Surprising Truth About Publishing Your Hearing Aid Prices

18

3 Big Trends Every Hearing Clinic Must Prepare for in 2026

19

Google's 2025 Algorithm Shake-Up: What Hearing Clinics MUST Change Now

20

What 2025 Taught Us About Audiology, AI & The Future of Hearing Care

21

Why Most Hearing Practices Fail (and How to Avoid It)

22

3 Reasons You Should NOT Get Into the Hearing Care Industry

23

8 Lessons from 8 Years Running a Hearing Care Marketing Agency

24

I Review My 2025 Predictions for Hearing Care Marketing (and Share my 2026 Predictions)

25

What Are Patients REALLY Saying About You?

26

Should you be the face of your practice? (Growing a personal brand in hearing care).

27

Audiology Clinic Marketing - Where to Start?

28

Two Audiologists Discuss What Happened After Publishing Prices Online

29

How to Make Your Practice Competition-Proof

30

I analyzed 116 hearing care websites, the best-performers had these 5 things in common

31

The Ingredients of a High-Performing Clinic with Dr. Heidi Hill

32

The Website Scorecard: Is Your Website Helping or Hurting Your Practice?

33

3 Ways You're Leaving Money on the Table (Without Knowing It)

34

I Asked ChatGPT to Pick the Best Audiologist in Every U.S. State - Here's What Happened

35

UK Doctor Reinvents Tinnitus Care with Tech – Meet Edmund Farrar (Oto)

36

Competing with Big Box, Big Chains or Goliaths? Here's What To Do

37

The New Growth Playbook: How to Prepare Your Clinic for 2026's AI-Driven Reality

38

How Ben Thompson Built the #1 Tinnitus Channel on YouTube

39

I answer your questions (practice pricing, positioning, advertising and strategies)

40

Your Clinic is a Zoo - Nigel Risner Explains How to Lead It

41

Your Clinic Isn't Fully Booked? It's Not a Marketing Problem

42

How to Turn Every Patient into a 5-Star Review

43

Marcus Sheridan's 3 marketing predictions for the next 3 years

44

3 Industry Shifts That Are Forcing Hearing Clinics to Rethink Growth

45

This One's Not for the Highlight Reel

46

Summer 2025: The 4 Things Every Private Practice Leader Should Prioritize

47

From Search to Suggest: Google AI and the New Era of Discovery

48

How to maximize earwax removal leads

49

Proof beats promises - how to increase trust in your community

50

How to Make Patients Fall in Love With You

51

Focus on This, Everything Else Becomes Easier

52

The Past, The Present and the Future of Hearing Care (Some Random Wednesday Morning Thoughts)

53

Why new patient appointments have fallen ... and what to do about it

54

Google just changed the rules, again

55

4 AI Predictions for the 2 Years

56

Become a Long-Haul Leader with Chris Ducker

57

Big News: Google's 'AI Overviews' is Heavily Impacting Industry Traffic

58

3 unique (and weird) ideas to grow your practice ... that nobody has yet implemented

59

Where to Find Extra Revenue in Your Practice

60

How to Increase Help Rates Without Changing Sales Skills

61

Three real-world ways to minimize no-shows for appointments

62

Being The Only Audiologist on The Island With Dr. Annette Stephenson [Under the Hood]

63

What does the future of Audiology look like? With Dr. Amit Gosalia

64

Are we entering a golden period for private practice hearing care in 2025?

65

Implement this marketing strategy in 2025

66

Where to Focus in 2025

67

Google is Losing Marketshare, Fast - What This Means for Private Practice Marketing?

68

24 of the smartest (and most original) ideas implemented by private practices in 2024

69

What does big industry data teach us about TPA and private practice trends with Chelsea Treseder

70

10 Questions about hearing care growth with ChatGPT

71

How to Improve your providers 'help rate' by understanding Exactly What to Say with Phil M Jones

72

S3 Episode 14 - The kryptonite to manufacturer-owned chains

73

Become the most expensive practice in your area by understanding THIS

74

Four alternative revenue streams to build into your practice

75

5 low-cost ways to grow your perceived value (and have more patients naturally choose you)

76

Could you acquire your competitors? (Spoiler; the answer is yes).

77

How to market to physicians in 2024 (the game has changed)

78

The Biggest Marketing Bang for Your Buck in 2024 - Focus Your attention on THIS group of patients

79

How to handle and manage stress as an overworked business owner

80

How to attract high-quality patients by understanding this 'dating' marketing dynamic

81

Apple's finally arrived - here's what to do

82

The 4 private practice value propositions to stand out in a crowded market

83

The blueprint to escaping patient care to work ON your practice

84

Stop being priced shopped with this pricing adjustment

85

WTF (Where to Focus) as a Practice Leader in 2024

86

The kryptonite to manufacturer-owned chains

87

Growth Through Acquisition with Dr. Leah Guempel | Under the Hood

88

Buy Back Your Time as a Practice Leader with Dan Martell

89

The Marketing Lessons That You Can Borrow from Prime Hydration

90

How This Husband & Wife Team Have Built an Incredible Practice | Under the Hood

91

How to Maximize The Valuation of Your Practice (The 5 Areas of Focus)

92

5 Ways to Use ChatGPT (Artificial Intelligence) In Your Practice

93

How Restaurants Set "Perfect Buying Conditions" [Borrow This Lesson for Your Practice]

94

Weird and Unique Physician Marketing Strategies 😱

95

Front Desk Mastery (Have Your Front Desk Listen to This!)

96

5 Things That Every Practice Leader SHOULD Delegate

97

Going From Strength to Strength With Dr. Emily E McMahan | Under the Hood Interview

98

9 Questions to Transform Your Life

99

What Does A Boutique Hearing Care Practice Look Like?

100

Reminiscing & Revolutionizing Private Hearing Healthcare

101

How To Buy A Competitor Without Any Debt