All Episodes
The emPowered Author: A Marketing Podcast for Nonfiction Authors — 102 episodes
[Pop-Up] Holiday Book Marketing Insights for Authors
13.4 Sneak Peek into the Production of an Audiobook
13.3 The Audio in the Audiobook Experience
[Author emPact] How Jane Gleeson is Making Her Author emPact
13.2 Turn Your Book Into an Audiobook
13.1 Should Your Book Become an Audiobook?
[Author emPact] How Julie Wanzer is Making Her Author emPact
12.6 The Step-by-Step Guide to Self-Publish Your Book
12.5 Unveiling the Advantages and Perks of Self-Publishing
[Author emPact] How Tom Hubler is Making His Author emPact
12.4 The Book Release vs. Book Launch Debate: The Difference and the Value
12.3 Self-Publishing Printing Options and Breaking Through to a Book in Hand
12.2 Strengthening Your Book\'s Self-Publishing Foundation from the Roots
12.1 Self-Publishing Essential Must Haves to Stand Out and Emerge Successfully
11.6 Inbound Marketing Tools to Use to Attract Your Target Readers
[Author emPact] How Mike Amato is Making His Author emPact
11.5 Create a Content Strategy that Offers Solutions to Readers’ Problems (And Works for You Too)
11.4 Where Authors Should Share Content to Draw Readers and Clients
[Author emPact] How Lisa Pinnock is Making Her Author emPact
11.3 Answer Your Readers Questions and Become Their Solution
11.2 What Are Your Readers Asking For? (And How Can Inbound Marketing Ensure You Are Their Answer?)
[Author emPact] How lisa wise is Making Her Author emPact
11.1 What is Inbound Marketing and Why Should Authors Care?
10.7 Creating Visibility Requires a Plan and a Commitment to Stick to It
[Author emPact] How Shannon Carroll is Making Her Author emPact
10.6 Business Development and Growth Doesn\'t Happen By Chance, It Happens on Purpose
10.5 Selling Books Requires a Plan of Action
[Author emPact] How Elisabeth Swan is Making Her Author emPact
10.4 Book Launches Don’t Happen Overnight, You Plan for Them
[Author emPact] How Katie Anderson is Making Her Author emPact
10.3 It Takes Intentional Planning to Write a Marketable Book
10.2 The Ins and Outs of a Useful Marketing Plan for Authors
10.1 Planning Tips for Writers, Authors and Authorpreneurs
9.7 Bonus! Pinterest is an Author\'s Evergreen Dream
9.6 Using Twitter, the Platform of Brevity, to Reach Readers and Influencers
9.5 YouTube Offers Authors Endless Book Marketing Opportunities
9.4 How to Use Instagram to Build Upon Your Author Brand
[Bonus] Thanks + Giving is an Author\'s Secret Sauce
9.3 How Authors Can Leverage Facebook to Increase Visibility and Engagement with Readers
9.2 Why Every Author Should Be On LinkedIn (and How to Show Up and Stand Out)
9.1 An Author\'s Guide to the Social Media Dilemma
[Author emPact] How Wendy Cocke is Making Her Author emPact
8.6 Three Questions to Grow Your Authorprenenur Business
8.5 The Ins and Outs of an Authorpreneur Business
8.4 How to Promote Your Authorpreneur Business Offerings
[Author emPact] Been There, Done That, It\'s Time I Wrote a Book About It
[Author emPact] The Book That Changed Everything
[Author emPact] Three Insights to Launching a Book
[Author emPact] Who Has Made an Author emPact on Your Life?
8.3 Marketing Strategies to Grow Your Authorpreneur Business
8.2 Build an Authorpreneur Business Others Demand and You Love
8.1 Solving the Authorpreneur Equation
7.6 What You Have, What They Need and What Works
7.5 The Best Marketing is All About Timing (and Networking)
7.4 Go Where Readers Are (and Hint ... That May be a Library)
7.3 Book Awards and How They Offer Authors Marketing Opportunities
7.2 The Best Marketing Efforts Lead to Meaningful Conversations
7.1 Sometimes the Best Marketing Opportunities Are Where You Least Expect Them
6.6 The Power of the Ask (And How it Relates to Endorsements)
6.5 Everyone Judges a Book by it\'s Cover (Especially it\'s Title and Subtitle)
6.4 Create a Pricing Strategy to Help Your Book Sell
6.3 The What, Why, and Where of Reader Reviews (And How to Get More!)
6.2 When Should You Start Promoting Your Book
6.1 Why You Should Consider Becoming an Author
5.7 Bonus! Deep Dive into an Author Photoshoot
5.6 It’s All in the Details (Your Photo Details that is!)
5.5 Leveraging Your Author Photography
5.4 What You Didn\'t Know You Needed to Know About Photography
5.3 Choosing a Photographer Who Understands Your Goals
5.2 How to Prepare a Photoshoot Unique to You
5.1 Your Visual Story Should Complement Your Written One
[What I\'m Reading] Writing the Book Your Reader Needs
4.6 Everything You Didn\'t Know You Needed to Know About Author Websites
[What I\'m Reading] Bridging Gaps Through Mentorship
4.5 How to Leverage a Website to Build Relationships
4.4 How to Use Your Website to Accomplish Your Goals
[What I\'m Reading] Understanding Your Zone of Genius
4.3 What Type of Author Website Do You Need?
4.2 The Key Elements of a Strong Author Website
4.1 Every Author Needs a Digital Hub (And It All Starts with an Author Website!)
[What I\'m Reading] Understand the Metrics of Achieving Success and How to Get Unstuck
[What I\'m Reading] Set Yourself Up to Not Just Create Meaningful Goals But Finish Them
3.6 Find the Right Publishing Option for You By Assessing the Pros and Cons of Each
3.5 The Power of Feedback and Why You Should Embrace It
3.4 Manuscript Tips from a Book Editor
3.3 Write a Book that Will Sell By Writing to Your Reader from the First Word
3.2 Your Three Stories and How to Navigate Them
3.1 Book Marketing Success: Your Why, Metrics, and Goals
2.7 Bonus! Deep Dive into an Author Brand
2.6 Connecting the Author Brand and the Book Brand
2.5 Using Your Brand on Your Marketing Materials
2.4 Bringing Your Author Brand to Life through Colors
2.3 Icons or Logotype?! That is the Author Branding Question.
2.2 Bringing Your Author Brand to Life through Fonts
2.1 All Things Author Branding and Why Every Author Needs One
1.6 Use a Podcast to Get on a Podcast
1.5 How to Use a Podcast for Opt-ins, Lead Magnets and Nurture Campaigns
1.4 How a Podcast is a Powerful Authorpreneur Tool
1.3 Using a Podcast with an External Book Launch
1.2 Using a Podcast with an Internal Book Launch
1.1 Don\'t Just Be a Guest, Be a Podcast Host
The Story of an emPowered Author