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All Episodes

The Marketing Companion — 359 episodes

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1

The Devil Wears Prompts | Cathy Hackl on the Brand You No Longer Control

2

We're All in the Diaper Business (And Mark Schaefer Explains Why)

3

How a 24-Year Army Veteran Built 360K LinkedIn Followers by Telling Stories

4

Your Brand's Soul Isn't Dead, It Just Needs AI Done Right | Tatyana Kanzaveli

5

The AI Shift Marketers Must Know: Claude Just Overtook ChatGPT

6

AI Slop Or Original Thinking?

7

Will AI Take My Job? Insights from a Mother-Daughter Conversation

8

The 5 Must-Know AI Lessons for Marketers

9

Lilypath's Dan Nestle on LinkedIn as AI Branding For You!

10

The Director Behind the World's First AI Film at Tribeca Has a Message for Every Marketer

11

Customer Experiences and AI - The Next Competitive Moat

12

Shhhhhh! Don't Tell, But We're Sharing the 5 Top Community Building Secrets

13

First or Fast Follower? 3 AI-Era Rules for Marketers

14

OpenClaw: Sandy Carter and Shawn Reddy Shows Marketers How to Set Up AI Agents That Actually Work

15

The 7 Things Marketers Need to Know About AI Search

16

Why Marketing Will Never Be the Same Again (2026 Edition)

17

A fond farewell

18

Humane versus human marketing

19

Sustaining a personal brand in trying times

20

Truth is now a luxury

21

The OG Marketing Ideas We Need Today

22

The AI Solopreneur

23

Case studies in AI for lead generation

24

How AI is Changing Your Customers

25

How AI impacts the sales process

26

Our children, their education, and AI

27

AI Signals to influence the purchasing decision

28

Attention Economy 2.0

29

Create an AI Bot to Build Your Business

30

AI marketing agents gain ground

31

Content and compromise

32

The Curse of Authenticity

33

The Frontier Agency Model

34

How to be an AI Forward Company

35

How do you work through the suffering?

36

The Crisis of Imagination

37

Staying ahead of the learning curve

38

The personal brand pivot

39

The AI impact on SEO

40

We must disrupt marketing now

41

AI and cognitive decline

42

The Most Human Company Wins

43

Big marketing ideas for 2025

44

The key to success isn't having the best answers. It's having the best questions

45

The magic of NotebookLM

46

Three questions that will change your career

47

Protecting children in the digital world

48

An inside view of LinkedIn success

49

Burning a community to the ground

50

The Making of a Signature Story

51

Influencer product launches

52

The mystery of social objects

53

Does AI Have a Marketing Problem?

54

Brand Communities: State of the Nation

55

A search for personal peace

56

How curiosity fuels marketing

57

Beyond imposter syndrome

58

What business are you in? Really?

59

Philosophical Quandaries About AI

60

The future of social listening

61

The Human side of AI

62

Big ideas from the marketing retreat

63

When to stop and start your content projects

64

Unraveling the global sports industry

65

A backlash against "purpose" in marketing

66

Getting started with AI for your business

67

The next generation of consumers is here

68

A new look at loyalty

69

My biggest business mistakes

70

Breaking all the rules of eCommerce

71

From Paycheck to Purpose: Why I Stopped Growing My Business

72

The freakiest podcast ever

73

The creator-based commercial strategy

74

The business case for Personal GPTs

75

Six pillars of our marketing future

76

The beauty of messy marketing

77

The generosity strategy

78

Scaling human-powered marketing

79

Gen Z Exposed

80

The personal impact of AI

81

The unified theory of content success

82

The AI hierarchy of content

83

Master the Art of Business Narrative

84

Public speaking in the marketing mix

85

The greatest content marketing experiment in history

86

The future of loyalty

87

What is the gist of YOU? Relevance in the AI world

88

The luxury brand enigma

89

What the "Whole Self" Movement Means to Marketers

90

The new and now of social media marketing

91

AI and cultural impact

92

Cracking the Gen Z Code

93

Creativity and the true threat of AI

94

Nonprofit marketing insights

95

My biggest accomplishment

96

Marketing that heals!

97

The Tom Peters interview

98

Big marketing ideas of the year

99

ChatGPT changes marketing forever

100

Reimagining content marketing

101

Building relationships in a fast-moving world

102

Status drives marketing

103

New use cases for NFTs

104

GenZ is hiding from us

105

The next two years in marketing

106

Fresh take on the four Ps of marketing

107

How to do self-promotion well

108

Values-based marketing in transition

109

Marketing jobs state of the market place

110

The solution to crappy customer service

111

Web3 and the future of CRM

112

A case study in marketing community

113

Consulting best practices

114

A new marketing framework

115

TikTok insider secrets

116

Conversation as marketing strategy

117

Connecting to customers in the metaverse and beyond

118

Marketing a boring company

119

Influence Marketing: State of the Nation

120

Is persuasion possible?

121

Understanding Web3 and its impact on marketing

122

Civil activism and woke marketing

123

15 Marketing Trends in 40 Minutes

124

Money and creativity

125

The weirdest show ever

126

Habits of successful marketing

127

A million new marketing jobs

128

True community and the future of marketing

129

How content works in the world today

130

Influencers are everything

131

A farewell to Brooke

132

Twisting reality for marketing gain

133

Today's new marketing opportunities

134

AI gets real, maybe too real

135

Megatrend: Live Commerce

136

Shifting content platforms

137

Revenge travel and marketing at a crossroads

138

Ten non-obvious market shifts

139

What is the future of Snapchat

140

Pandemic revolutionizes marketing employment

141

The intro takes over

142

Problems with purpose-driven marketing

143

The essence of marketing with Tom Peters

144

How to fix marketing with Raja Rajamannar

145

The most disruptive Gen Z trends

146

The next big advertising innovation

147

A special message from Mark

148

Unlocking business momentum

149

Content marketing pressure

150

Can the internet unite people?

151

The Most Human Podcast

152

Free content? A rant

153

The marketer is an artist

154

Title: Virtual human influencers

155

Synthetic content is coming

156

My shiny best self

157

Comfort marketing

158

Marketing dress for success

159

The ideal marketing skills right now

160

Initiative versus hustle

161

Creativity in a crisis

162

An inside marketing view from Adidas

163

How the pandemic is changing lifestyles

164

Sliding into DMs

165

The kids are in charge

166

Rational marketing in a crisis

167

Hate is good for business

168

A revolution in customer conversations

169

The return of Mark

170

Creating Personal Customer Experiences With Context

171

Remarkable Marketing During A Challenging Climate

172

The huge mega-trend show

173

Embracing the chaos

174

Would you sleep in your pub?

175

The millionth listener show

176

Is there still a place for blogging?

177

Are holograms the next great content form?

178

Machine learning for real-world marketers

179

Ten years of social media with Jay Baer

180

The big huge megatrend show

181

Podcasts and one-way friendships

182

Why are marketing jobs disappearing?

183

The Fake News Episode

184

What will replace Facebook?

185

LESSONS Bonus: How to give your first big speech

186

Key takeaways on the future of marketing

187

LESSONS Bonus: The one word that changed my life

188

To survive a digital onslaught, add emotion

189

LESSONS Bonus: Essential lessons from Peter Drucker

190

How do you stay relevant?

191

LESSONS Bonus: How to remain bot-proof

192

In praise of non-conformity!

193

LESSONS bonus: How to dial up the grit

194

The worst marketing move ever

195

Video everywhere

196

A desperate crossroad for advertising

197

Influencer marketing as performance art

198

New considerations for digital ads and monetization

199

Impact of fake news on your marketing department

200

The true story of trolls

201

Marketing research out of reach?

202

Can values-based marketing go too far?

203

what is the future of social media?

204

A rant: social media lemmings

205

Rebellion Papers: Word of mouth marketing

206

Is it time to break-up the Facebook Monopoly?

207

Saying goodbye to Tom

208

Rebellion Papers: Advertising without the ads

209

A deep dive on social media realities

210

Rebellion Papers: Reimagining marketing in human terms

211

The most valuable marketing skills

212

Rebellion Papers: Co-creating the customer journey

213

The unintended consequences of tech

214

Rebellion Papers: Marketing Anthropologist Martin Lindstrom

215

A Marketing Rebellion has begun

216

Marketing's most inspiring leaders

217

The Alternatives to Advertising

218

Why sentiment analysis is unreliable

219

Three trends pointing to marketing change ahead

220

The AI marketing impact

221

The economics of professionalism

222

Realities of the Entrepreneurial Journey

223

The Triumph of Medium

224

Who rules the internet?

225

Marketing lessons from KISS, Paula Abdul and an actor we don't remember

226

Hidden opportunities for launching successful new podcasts

227

Emotional connection and the modern brand

228

Is the future of retailing a store without sales?

229

Why customers really don't want to engage with your brand

230

A special fifth anniversary show

231

Our favorite marketing books

232

There's no escaping Facebook

233

The brand stand: Mixing politics, social good and sales

234

The New Ethics of Marketing

235

Back to the future: What's old is new again in marketing

236

Spinning social media in a new direction

237

Is social media marketing still a thing?

238

Are we at the end of experiential marketing or the beginning?

239

Influencers gone world, Facebook changes, and "Tech-lash"

240

Staying relevant in a marketing career

241

The marketing agency of the future

242

Cocooning consumers and more amazing mega-trends

243

Are books the ultimate content marketing channel?

244

Is Facebook the most evil company?

245

Three touchy subjects

246

The Humor Show

247

The end of lazy marketing

248

Marketing dominance through content curation

249

The politics of content marketing

250

Advertising industry in a meltdown

251

Personal marketing successes and failures

252

Amazon's new social network primed for success?

253

A new marketing channel emerges

254

Influencer Marketing Grows Up

255

Should you believe the "Meeker Report?"

256

Achieving escape velocity with your marketing message

257

Artificial intelligence, real marketing

258

The content monetization minefield

259

The real data behind content marketing secrets

260

Your content: When is it time to pivot or quit?

261

A special 100th episode

262

The audio revolution and the opportunity for smart marketers

263

New media influencers are changing marketing forever

264

Fame, fortune and the art of becoming known

265

What does digital transformation mean to marketing?

266

Is the Age of Apple over?

267

Streamification, Smart speakers and other marketing changes to watch

268

The Internet of Things and the future of marketing

269

Conversational marketing and the gig economy

270

Understanding the US election and its implications

271

The content dominance strategy

272

The marketing skills you need to succeed today

273

The Elements of Persuasion

274

Courageous marketing

275

Content quantity wins out over quality

276

The enigma of critical thinking and marketing today

277

The importance of being known

278

Why Content Shock is coming to an ad near you

279

Should Facebook be regulated?

280

The new psychology of content consumption

281

Marketing mega-trends

282

The greatest social media opportunity? You might be surprised!

283

Cutting through the marketing noise

284

A modern marketing wish list

285

The epic switch from social networks to private networks

286

Facebook chases down Snapchat

287

Why Twitter matters

288

Snapchat For the Win

289

Silver lining in the bad news about content marketing

290

Unlocking the new secrets of customer service

291

Words that inspire and the stories behind them

292

Achieving the digital mindset

293

The internet we need to save

294

Twitter strategy, politics and authenticity gone mad

295

What's next for marketing in 2016

296

Every way to monetize content

297

Stats-A-Palooza

298

The Rant Show

299

Sales and marketing transformation in the digital world

300

Competitive pressures on content marketing

301

Critical marketing lessons from 2015

302

The shifting sands of Facebook marketing

303

Telltale signs that it's time to end your business

304

The Influence Marketing Show

305

The real story about real-time marketing

306

The future of content strategy

307

Why privacy is about to become the hottest marketing issue

308

In defense of Facebook

309

How we keep up and improve as marketers?

310

Do marketing personas still matter?

311

The rise of new content forms

312

The new realities of podcasting

313

The late, great era of social media engagement

314

Cracking The Content Code

315

Company culture and your future marketing success

316

Don't Block Me, Bro!

317

Social Media in the Workplace

318

The world's most under-utilized social media platforms

319

Haters, trolls and malcontents

320

Nothing but the funny bits

321

Our most valuable content lessons

322

What's next in digital marketing?

323

How Facebook influence is creeping into the real world

324

Is Personal Branding Effective, or A Waste of Time?

325

The Mobile Commerce Revolution

326

Ello and the economics of social networks

327

Authenticity and the Human Brand

328

What are the boundaries to inbound marketing?

329

Coming clean on Facebook reach

330

The Time for Twitter is Now

331

Would you erase yourself from Google Search?

332

If I were the King of Facebook

333

Using Disruption as a Business Strategy

334

Technologies that will disrupt marketing strategies

335

The Invisible Blogger

336

Lifehacks for the Modern Marketer

337

Where do we go next with Google+ ?

338

Digital Marketing: Are the Bad Guys Winning?

339

New insights on digital radio, Facebook and Google+

340

Marketing conferences: The good, the bad, the ugly

341

The influence marketing episode

342

Where does social media fit in the marketing mix?

343

Tips for leveraging public speaking in your marketing mix

344

Leadership is not a dirty word

345

Overcoming Content Shock: Beating information density

346

Facebook reach, a massive breach and influence marketing steps up

347

Six mind-blowing marketing trends

348

The perils and promise of sponsored content

349

How data is screwing up content marketing

350

A Forecast for Podcasting: Trends, Predictions and Google Pants

351

The biggest business opportunity in marketing today

352

The future of Twitter

353

What skills do you need to succeed in marketing?

354

What does it take to start a blog today?

355

Will Jeff Bezos lead the next media revolution?

356

Google Glass: Is this the future, or does it just make you look like a dork?

357

The Content Mill: Is Quantity Killing Quality on the Web?

358

The Failure Manifesto and Why it is Hurting Your Business

359

Flouting Klout