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All Episodes

The Marketing Companion — 354 episodes

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Title
1

AI Slop Or Original Thinking?

2

Will AI Take My Job? Insights from a Mother-Daughter Conversation

3

The 5 Must-Know AI Lessons for Marketers

4

Lilypath's Dan Nestle on LinkedIn as AI Branding For You!

5

The Director Behind the World's First AI Film at Tribeca Has a Message for Every Marketer

6

Customer Experiences and AI - The Next Competitive Moat

7

Shhhhhh! Don't Tell, But We're Sharing the 5 Top Community Building Secrets

8

First or Fast Follower? 3 AI-Era Rules for Marketers

9

OpenClaw: Sandy Carter and Shawn Reddy Shows Marketers How to Set Up AI Agents That Actually Work

10

The 7 Things Marketers Need to Know About AI Search

11

Why Marketing Will Never Be the Same Again (2026 Edition)

12

A fond farewell

13

Humane versus human marketing

14

Sustaining a personal brand in trying times

15

Truth is now a luxury

16

The OG Marketing Ideas We Need Today

17

The AI Solopreneur

18

Case studies in AI for lead generation

19

How AI is Changing Your Customers

20

How AI impacts the sales process

21

Our children, their education, and AI

22

AI Signals to influence the purchasing decision

23

Attention Economy 2.0

24

Create an AI Bot to Build Your Business

25

AI marketing agents gain ground

26

Content and compromise

27

The Curse of Authenticity

28

The Frontier Agency Model

29

How to be an AI Forward Company

30

How do you work through the suffering?

31

The Crisis of Imagination

32

Staying ahead of the learning curve

33

The personal brand pivot

34

The AI impact on SEO

35

We must disrupt marketing now

36

AI and cognitive decline

37

The Most Human Company Wins

38

Big marketing ideas for 2025

39

The key to success isn't having the best answers. It's having the best questions

40

The magic of NotebookLM

41

Three questions that will change your career

42

Protecting children in the digital world

43

An inside view of LinkedIn success

44

Burning a community to the ground

45

The Making of a Signature Story

46

Influencer product launches

47

The mystery of social objects

48

Does AI Have a Marketing Problem?

49

Brand Communities: State of the Nation

50

A search for personal peace

51

How curiosity fuels marketing

52

Beyond imposter syndrome

53

What business are you in? Really?

54

Philosophical Quandaries About AI

55

The future of social listening

56

The Human side of AI

57

Big ideas from the marketing retreat

58

When to stop and start your content projects

59

Unraveling the global sports industry

60

A backlash against "purpose" in marketing

61

Getting started with AI for your business

62

The next generation of consumers is here

63

A new look at loyalty

64

My biggest business mistakes

65

Breaking all the rules of eCommerce

66

From Paycheck to Purpose: Why I Stopped Growing My Business

67

The freakiest podcast ever

68

The creator-based commercial strategy

69

The business case for Personal GPTs

70

Six pillars of our marketing future

71

The beauty of messy marketing

72

The generosity strategy

73

Scaling human-powered marketing

74

Gen Z Exposed

75

The personal impact of AI

76

The unified theory of content success

77

The AI hierarchy of content

78

Master the Art of Business Narrative

79

Public speaking in the marketing mix

80

The greatest content marketing experiment in history

81

The future of loyalty

82

What is the gist of YOU? Relevance in the AI world

83

The luxury brand enigma

84

What the "Whole Self" Movement Means to Marketers

85

The new and now of social media marketing

86

AI and cultural impact

87

Cracking the Gen Z Code

88

Creativity and the true threat of AI

89

Nonprofit marketing insights

90

My biggest accomplishment

91

Marketing that heals!

92

The Tom Peters interview

93

Big marketing ideas of the year

94

ChatGPT changes marketing forever

95

Reimagining content marketing

96

Building relationships in a fast-moving world

97

Status drives marketing

98

New use cases for NFTs

99

GenZ is hiding from us

100

The next two years in marketing

101

Fresh take on the four Ps of marketing

102

How to do self-promotion well

103

Values-based marketing in transition

104

Marketing jobs state of the market place

105

The solution to crappy customer service

106

Web3 and the future of CRM

107

A case study in marketing community

108

Consulting best practices

109

A new marketing framework

110

TikTok insider secrets

111

Conversation as marketing strategy

112

Connecting to customers in the metaverse and beyond

113

Marketing a boring company

114

Influence Marketing: State of the Nation

115

Is persuasion possible?

116

Understanding Web3 and its impact on marketing

117

Civil activism and woke marketing

118

15 Marketing Trends in 40 Minutes

119

Money and creativity

120

The weirdest show ever

121

Habits of successful marketing

122

A million new marketing jobs

123

True community and the future of marketing

124

How content works in the world today

125

Influencers are everything

126

A farewell to Brooke

127

Twisting reality for marketing gain

128

Today's new marketing opportunities

129

AI gets real, maybe too real

130

Megatrend: Live Commerce

131

Shifting content platforms

132

Revenge travel and marketing at a crossroads

133

Ten non-obvious market shifts

134

What is the future of Snapchat

135

Pandemic revolutionizes marketing employment

136

The intro takes over

137

Problems with purpose-driven marketing

138

The essence of marketing with Tom Peters

139

How to fix marketing with Raja Rajamannar

140

The most disruptive Gen Z trends

141

The next big advertising innovation

142

A special message from Mark

143

Unlocking business momentum

144

Content marketing pressure

145

Can the internet unite people?

146

The Most Human Podcast

147

Free content? A rant

148

The marketer is an artist

149

Title: Virtual human influencers

150

Synthetic content is coming

151

My shiny best self

152

Comfort marketing

153

Marketing dress for success

154

The ideal marketing skills right now

155

Initiative versus hustle

156

Creativity in a crisis

157

An inside marketing view from Adidas

158

How the pandemic is changing lifestyles

159

Sliding into DMs

160

The kids are in charge

161

Rational marketing in a crisis

162

Hate is good for business

163

A revolution in customer conversations

164

The return of Mark

165

Creating Personal Customer Experiences With Context

166

Remarkable Marketing During A Challenging Climate

167

The huge mega-trend show

168

Embracing the chaos

169

Would you sleep in your pub?

170

The millionth listener show

171

Is there still a place for blogging?

172

Are holograms the next great content form?

173

Machine learning for real-world marketers

174

Ten years of social media with Jay Baer

175

The big huge megatrend show

176

Podcasts and one-way friendships

177

Why are marketing jobs disappearing?

178

The Fake News Episode

179

What will replace Facebook?

180

LESSONS Bonus: How to give your first big speech

181

Key takeaways on the future of marketing

182

LESSONS Bonus: The one word that changed my life

183

To survive a digital onslaught, add emotion

184

LESSONS Bonus: Essential lessons from Peter Drucker

185

How do you stay relevant?

186

LESSONS Bonus: How to remain bot-proof

187

In praise of non-conformity!

188

LESSONS bonus: How to dial up the grit

189

The worst marketing move ever

190

Video everywhere

191

A desperate crossroad for advertising

192

Influencer marketing as performance art

193

New considerations for digital ads and monetization

194

Impact of fake news on your marketing department

195

The true story of trolls

196

Marketing research out of reach?

197

Can values-based marketing go too far?

198

what is the future of social media?

199

A rant: social media lemmings

200

Rebellion Papers: Word of mouth marketing

201

Is it time to break-up the Facebook Monopoly?

202

Saying goodbye to Tom

203

Rebellion Papers: Advertising without the ads

204

A deep dive on social media realities

205

Rebellion Papers: Reimagining marketing in human terms

206

The most valuable marketing skills

207

Rebellion Papers: Co-creating the customer journey

208

The unintended consequences of tech

209

Rebellion Papers: Marketing Anthropologist Martin Lindstrom

210

A Marketing Rebellion has begun

211

Marketing's most inspiring leaders

212

The Alternatives to Advertising

213

Why sentiment analysis is unreliable

214

Three trends pointing to marketing change ahead

215

The AI marketing impact

216

The economics of professionalism

217

Realities of the Entrepreneurial Journey

218

The Triumph of Medium

219

Who rules the internet?

220

Marketing lessons from KISS, Paula Abdul and an actor we don't remember

221

Hidden opportunities for launching successful new podcasts

222

Emotional connection and the modern brand

223

Is the future of retailing a store without sales?

224

Why customers really don't want to engage with your brand

225

A special fifth anniversary show

226

Our favorite marketing books

227

There's no escaping Facebook

228

The brand stand: Mixing politics, social good and sales

229

The New Ethics of Marketing

230

Back to the future: What's old is new again in marketing

231

Spinning social media in a new direction

232

Is social media marketing still a thing?

233

Are we at the end of experiential marketing or the beginning?

234

Influencers gone world, Facebook changes, and "Tech-lash"

235

Staying relevant in a marketing career

236

The marketing agency of the future

237

Cocooning consumers and more amazing mega-trends

238

Are books the ultimate content marketing channel?

239

Is Facebook the most evil company?

240

Three touchy subjects

241

The Humor Show

242

The end of lazy marketing

243

Marketing dominance through content curation

244

The politics of content marketing

245

Advertising industry in a meltdown

246

Personal marketing successes and failures

247

Amazon's new social network primed for success?

248

A new marketing channel emerges

249

Influencer Marketing Grows Up

250

Should you believe the "Meeker Report?"

251

Achieving escape velocity with your marketing message

252

Artificial intelligence, real marketing

253

The content monetization minefield

254

The real data behind content marketing secrets

255

Your content: When is it time to pivot or quit?

256

A special 100th episode

257

The audio revolution and the opportunity for smart marketers

258

New media influencers are changing marketing forever

259

Fame, fortune and the art of becoming known

260

What does digital transformation mean to marketing?

261

Is the Age of Apple over?

262

Streamification, Smart speakers and other marketing changes to watch

263

The Internet of Things and the future of marketing

264

Conversational marketing and the gig economy

265

Understanding the US election and its implications

266

The content dominance strategy

267

The marketing skills you need to succeed today

268

The Elements of Persuasion

269

Courageous marketing

270

Content quantity wins out over quality

271

The enigma of critical thinking and marketing today

272

The importance of being known

273

Why Content Shock is coming to an ad near you

274

Should Facebook be regulated?

275

The new psychology of content consumption

276

Marketing mega-trends

277

The greatest social media opportunity? You might be surprised!

278

Cutting through the marketing noise

279

A modern marketing wish list

280

The epic switch from social networks to private networks

281

Facebook chases down Snapchat

282

Why Twitter matters

283

Snapchat For the Win

284

Silver lining in the bad news about content marketing

285

Unlocking the new secrets of customer service

286

Words that inspire and the stories behind them

287

Achieving the digital mindset

288

The internet we need to save

289

Twitter strategy, politics and authenticity gone mad

290

What's next for marketing in 2016

291

Every way to monetize content

292

Stats-A-Palooza

293

The Rant Show

294

Sales and marketing transformation in the digital world

295

Competitive pressures on content marketing

296

Critical marketing lessons from 2015

297

The shifting sands of Facebook marketing

298

Telltale signs that it's time to end your business

299

The Influence Marketing Show

300

The real story about real-time marketing

301

The future of content strategy

302

Why privacy is about to become the hottest marketing issue

303

In defense of Facebook

304

How we keep up and improve as marketers?

305

Do marketing personas still matter?

306

The rise of new content forms

307

The new realities of podcasting

308

The late, great era of social media engagement

309

Cracking The Content Code

310

Company culture and your future marketing success

311

Don't Block Me, Bro!

312

Social Media in the Workplace

313

The world's most under-utilized social media platforms

314

Haters, trolls and malcontents

315

Nothing but the funny bits

316

Our most valuable content lessons

317

What's next in digital marketing?

318

How Facebook influence is creeping into the real world

319

Is Personal Branding Effective, or A Waste of Time?

320

The Mobile Commerce Revolution

321

Ello and the economics of social networks

322

Authenticity and the Human Brand

323

What are the boundaries to inbound marketing?

324

Coming clean on Facebook reach

325

The Time for Twitter is Now

326

Would you erase yourself from Google Search?

327

If I were the King of Facebook

328

Using Disruption as a Business Strategy

329

Technologies that will disrupt marketing strategies

330

The Invisible Blogger

331

Lifehacks for the Modern Marketer

332

Where do we go next with Google+ ?

333

Digital Marketing: Are the Bad Guys Winning?

334

New insights on digital radio, Facebook and Google+

335

Marketing conferences: The good, the bad, the ugly

336

The influence marketing episode

337

Where does social media fit in the marketing mix?

338

Tips for leveraging public speaking in your marketing mix

339

Leadership is not a dirty word

340

Overcoming Content Shock: Beating information density

341

Facebook reach, a massive breach and influence marketing steps up

342

Six mind-blowing marketing trends

343

The perils and promise of sponsored content

344

How data is screwing up content marketing

345

A Forecast for Podcasting: Trends, Predictions and Google Pants

346

The biggest business opportunity in marketing today

347

The future of Twitter

348

What skills do you need to succeed in marketing?

349

What does it take to start a blog today?

350

Will Jeff Bezos lead the next media revolution?

351

Google Glass: Is this the future, or does it just make you look like a dork?

352

The Content Mill: Is Quantity Killing Quality on the Web?

353

The Failure Manifesto and Why it is Hurting Your Business

354

Flouting Klout