Bullhorns and Bullseyes
BookmarkCurtis Hays and Tom Nixon
Bullhorns and Bullseyes is a business podcast hosted by Curtis Hays and Tom Nixon. It has 77 episodes, with the latest published December 2025.
Co-hosted by Curtis Hays and Tom Nixon, Bullhorns and Bullseyes explores a broad range of marketing and advertising strategies. From the art of broadcasting compelling stories and thought leadership in order to grow an audience (Bullhorns) to the science of micro-targeting and retargeting highly specific individuals and buyer personas through advanced digital marketing (Bullseyes), we explore the present and future with a curious eye and honest analysis. Join the community today to help us on our mission to close the loop between marketing activity and client/customer acquisition.
business ·en ·77 episodes
S2.E35: Season Finale — Storytelling, Algorithms & The Future of Community
S2.E34: Opening the Lead Spigot, with Mario D'Aquila
S2.E33: Privacy, Please!, with Amy Baddley of Varnum Law
S2.E32: Disrupting the Agency Model, with Janet Tyler
S2.E31: Audience-First, Leading Expert Later, with Brian Clark
S2.E30: Start With the Story, with Kristian A. Alomá PhD
S2.E29: AI Everywhere, with Jesse Flores
S2.E28: From Hero to Customer, with LoVasco’s Mike Iley
S2.E27: Rewiring the PESO Model in a Zero-Click World, with Gini Dietrich
S2.E26: Smarter Ad Targeting in a Post-Cookie World, with Brendan Norman
S2.E25: Employer Branding Isn’t Just Marketing, with Nolan Reiter
S2.E24: Let’s Build a Brand on the Fly! (with Josh Donnelly)
S2.E23: “Authentic” “Storytelling,” with Meagan Sweigart
S2.E22: Finally! The Yacht Rock Episode!
S2.E21: Marketing to Mind States, with Will Leach
S2.E20: Legacy, Longevity and Lead-Gen, with Mans Lumber
S2.E19: The Power in Audacity, with Mark Schaefer
S2.E18: PR in the Age of AI, with Nikki Little and Lexi Trimpe
S2.E17: The New Local SEO, with Joel Waldman of Yak AI.
S2.E16: People Want Your Expertise, Not Your Logo, with Jared Gibson of Outworks
S2.E15: Model Behavior
S2.E14: Don’t Be a Hero
S2.E13: Audience Over Customer, with Dani Dufresne
S2.E12: Google Marketing Live 2025 Takeaways
S2.E11: What Converts? with Michael Cooney
Episode 50: Advertising is a Math Problem, with Carl Winans
S2.E9: Newsletters + Advertising, with Moshe Zippel of Beehiiv
S2.E8: Video Kills the Podcasting Stars, with Ryan Koral of Tell Studios
S2.E7: Podcasting as Platform, with Matt Loria
S2.E6: Leveraging and Building Podcast Audiences, with Jessica Pulis
S2.E5: Influencer Marketing, with Claudia Pfau
S2.E4: Hunting vs. Fishing, with Katherine LeBrun
S2.E3: Learners and Hand Raisers, with Aimee Schuster
S2.E2: Living in a Post-Search World
S2.E1: Going Live to Thrive in '25!
Episode 40: Season Finale
Episode 39: Lessons Learned and Next Steps, with Mario D’Aquila
Episode 38: Lead-Gen vs. Lead Capture vs. Demand-Gen
Episode 37: Turning Customers Into Fans, with Scott Howland of the Detroit Lions
Episode 36: The Power of Customer Segmentation, with Emily Bielak
Episode 35: Why Brand Strategy Amplifies Lead-Gen, with April Martini
Episode 34: How to Sell Consulting, with Matt Griffin of Incite Analytics
Episode 33: The Power of Active Listening in Sales, with Chris Jimenez
Episode 32: The Art of Training, Teaching and Presenting, with Denise Roberts
Episode 31: The Power of Specialization, with Chris Langille
Episode 30: Budgeting for a Website, with Scott Daigger
Episode 29: Exploring the Sales Funnel
Episode 28: Going Back to School on Sales, with Kate Simon
Episode 27: Coaching Sales for Wins, with Dave Tear
Episode 26: Brand Advocacy and Employee Activation on LinkedIn, with Brenda Meller
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