Bullhorns and Bullseyes cover art

All Episodes

Bullhorns and Bullseyes — 81 episodes

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Title
1

S3.E4: The Narrative Machine, with Kristian A. Alomá PhD

2

S3.E3: Customers Have Secrets to Tell, with Emily Bielak

3

S3.E3: Customers Have Secrets to Tell, with Emily Bielak

4

S3.E2: From Mind States to Messaging, with Will Leach

5

S3.E1: The Chaos Tax: Marketing Drift in Action

6

S2.E35: Season Finale — Storytelling, Algorithms & The Future of Community

7

S2.E34: Opening the Lead Spigot, with Mario D'Aquila

8

S2.E33: Privacy, Please!, with Amy Baddley of Varnum Law

9

S2.E32: Disrupting the Agency Model, with Janet Tyler

10

S2.E31: Audience-First, Leading Expert Later, with Brian Clark

11

S2.E30: Start With the Story, with Kristian A. Alomá PhD

12

S2.E29: AI Everywhere, with Jesse Flores

13

S2.E28: From Hero to Customer, with LoVasco’s Mike Iley

14

S2.E27: Rewiring the PESO Model in a Zero-Click World, with Gini Dietrich

15

S2.E26: Smarter Ad Targeting in a Post-Cookie World, with Brendan Norman

16

S2.E25: Employer Branding Isn’t Just Marketing, with Nolan Reiter

17

S2.E24: Let’s Build a Brand on the Fly! (with Josh Donnelly)

18

S2.E23: “Authentic” “Storytelling,” with Meagan Sweigart

19

S2.E22: Finally! The Yacht Rock Episode!

20

S2.E21: Marketing to Mind States, with Will Leach

21

S2.E20: Legacy, Longevity and Lead-Gen, with Mans Lumber

22

S2.E19: The Power in Audacity, with Mark Schaefer

23

S2.E18: PR in the Age of AI, with Nikki Little and Lexi Trimpe

24

S2.E17: The New Local SEO, with Joel Waldman of Yak AI. 

25

S2.E16: People Want Your Expertise, Not Your Logo, with Jared Gibson of Outworks

26

S2.E15: Model Behavior

27

S2.E14: Don’t Be a Hero

28

S2.E13: Audience Over Customer, with Dani Dufresne

29

S2.E12: Google Marketing Live 2025 Takeaways

30

S2.E11: What Converts? with Michael Cooney

31

Episode 50: Advertising is a Math Problem, with Carl Winans

32

S2.E9: Newsletters + Advertising, with Moshe Zippel of Beehiiv

33

S2.E8: Video Kills the Podcasting Stars, with Ryan Koral of Tell Studios

34

S2.E7: Podcasting as Platform, with Matt Loria

35

S2.E6: Leveraging and Building Podcast Audiences, with Jessica Pulis

36

S2.E5: Influencer Marketing, with Claudia Pfau

37

S2.E4: Hunting vs. Fishing, with Katherine LeBrun

38

S2.E3: Learners and Hand Raisers, with Aimee Schuster

39

S2.E2: Living in a Post-Search World

40

S2.E1: Going Live to Thrive in '25!

41

Episode 40: Season Finale

42

Episode 39: Lessons Learned and Next Steps, with Mario D’Aquila

43

Episode 38: Lead-Gen vs. Lead Capture vs. Demand-Gen

44

Episode 37: Turning Customers Into Fans, with Scott Howland of the Detroit Lions

45

Episode 36: The Power of Customer Segmentation, with Emily Bielak

46

Episode 35: Why Brand Strategy Amplifies Lead-Gen, with April Martini

47

Episode 34: How to Sell Consulting, with Matt Griffin of Incite Analytics

48

Episode 33: The Power of Active Listening in Sales, with Chris Jimenez

49

Episode 32: The Art of Training, Teaching and Presenting, with Denise Roberts

50

Episode 31: The Power of Specialization, with Chris Langille

51

Episode 30: Budgeting for a Website, with Scott Daigger

52

Episode 29: Exploring the Sales Funnel

53

Episode 28: Going Back to School on Sales, with Kate Simon

54

Episode 27: Coaching Sales for Wins, with Dave Tear

55

Episode 26: Brand Advocacy and Employee Activation on LinkedIn, with Brenda Meller

56

Episode 25: Sales Contracts (and more), with Tricia Meyer

57

Bonus Episode: Meet Jigar Navadiya, Co-Founder of DataSlush

58

Episode 24: Advanced SEO, with Nick Swan of ⁠SEOTesting.com⁠

59

Episode 23: The Power of Integrated Marketing, with Nikki Little

60

Episode 22: PPC in B2B, with Cory Lindholm

61

Episode 21: Podcasting Production and Promotion, with Jeff Large

62

Episode 20: Tricks of the Trade

63

Episode 19: Marketing for Nonprofits, with Lindsay Mullen

64

Episode 18: Understanding Behaviors of the Target Customer

65

Episode 17: Referrals and Testimonials, with Michelle Blakely

66

Episode 16: What Is Your Data Telling You? (Or Not?)

67

Episode 15: What Is Funnel-Driven Storytelling? — with Josh Donnelly

68

Episode 14: Video — Value vs Volume, with Alan Borman

69

Episode 13: A Podcast About Podcasting

70

Episode 12: What is Marketing Attribution?

71

Episode 11: The Art and Science of Effective Design, with Dan Corcoran

72

Episode 10: Into the Metaverse, with Katie Decker

73

Episode 9: For All Intents and Purposes

74

Episode 8: Mastering LinkedIn, with Jay Harrington

75

Episode 7: The Entrepreneur's Journey

76

Episode 6: Cybersecurity + Marketing, with Matt Loria of Auxiom

77

Episode 5: Aligning Sales and Marketing, with Aimee Schuster

78

Episode 4: Going Meta on Bullhorns and Bullseyes

79

Episode 3: Closing the Loop Between Sales and Marketing

80

Episode 2: Systemizing Sales and Marketing, with Mario D'Aquila

81

Episode 1: Trial and Error and Investing in Success, with Mario D'Aquila