Bullhorns and Bullseyes cover art

All Episodes

Bullhorns and Bullseyes — 84 episodes

#
Title
1

S3.E7: The Plumbing Problem, with Aimee Schuster

2

S3.E6: The Audience You Own, with Brian Clark

3

S3.E5: Brand as AI Override, with Mark Schaefer

4

S3.E4: The Narrative Machine, with Kristian A. Alomá PhD

5

S3.E3: Customers Have Secrets to Tell, with Emily Bielak

6

S3.E3: Customers Have Secrets to Tell, with Emily Bielak

7

S3.E2: From Mind States to Messaging, with Will Leach

8

S3.E1: The Chaos Tax: Marketing Drift in Action

9

S2.E35: Season Finale — Storytelling, Algorithms & The Future of Community

10

S2.E34: Opening the Lead Spigot, with Mario D'Aquila

11

S2.E33: Privacy, Please!, with Amy Baddley of Varnum Law

12

S2.E32: Disrupting the Agency Model, with Janet Tyler

13

S2.E31: Audience-First, Leading Expert Later, with Brian Clark

14

S2.E30: Start With the Story, with Kristian A. Alomá PhD

15

S2.E29: AI Everywhere, with Jesse Flores

16

S2.E28: From Hero to Customer, with LoVasco’s Mike Iley

17

S2.E27: Rewiring the PESO Model in a Zero-Click World, with Gini Dietrich

18

S2.E26: Smarter Ad Targeting in a Post-Cookie World, with Brendan Norman

19

S2.E25: Employer Branding Isn’t Just Marketing, with Nolan Reiter

20

S2.E24: Let’s Build a Brand on the Fly! (with Josh Donnelly)

21

S2.E23: “Authentic” “Storytelling,” with Meagan Sweigart

22

S2.E22: Finally! The Yacht Rock Episode!

23

S2.E21: Marketing to Mind States, with Will Leach

24

S2.E20: Legacy, Longevity and Lead-Gen, with Mans Lumber

25

S2.E19: The Power in Audacity, with Mark Schaefer

26

S2.E18: PR in the Age of AI, with Nikki Little and Lexi Trimpe

27

S2.E17: The New Local SEO, with Joel Waldman of Yak AI. 

28

S2.E16: People Want Your Expertise, Not Your Logo, with Jared Gibson of Outworks

29

S2.E15: Model Behavior

30

S2.E14: Don’t Be a Hero

31

S2.E13: Audience Over Customer, with Dani Dufresne

32

S2.E12: Google Marketing Live 2025 Takeaways

33

S2.E11: What Converts? with Michael Cooney

34

Episode 50: Advertising is a Math Problem, with Carl Winans

35

S2.E9: Newsletters + Advertising, with Moshe Zippel of Beehiiv

36

S2.E8: Video Kills the Podcasting Stars, with Ryan Koral of Tell Studios

37

S2.E7: Podcasting as Platform, with Matt Loria

38

S2.E6: Leveraging and Building Podcast Audiences, with Jessica Pulis

39

S2.E5: Influencer Marketing, with Claudia Pfau

40

S2.E4: Hunting vs. Fishing, with Katherine LeBrun

41

S2.E3: Learners and Hand Raisers, with Aimee Schuster

42

S2.E2: Living in a Post-Search World

43

S2.E1: Going Live to Thrive in '25!

44

Episode 40: Season Finale

45

Episode 39: Lessons Learned and Next Steps, with Mario D’Aquila

46

Episode 38: Lead-Gen vs. Lead Capture vs. Demand-Gen

47

Episode 37: Turning Customers Into Fans, with Scott Howland of the Detroit Lions

48

Episode 36: The Power of Customer Segmentation, with Emily Bielak

49

Episode 35: Why Brand Strategy Amplifies Lead-Gen, with April Martini

50

Episode 34: How to Sell Consulting, with Matt Griffin of Incite Analytics

51

Episode 33: The Power of Active Listening in Sales, with Chris Jimenez

52

Episode 32: The Art of Training, Teaching and Presenting, with Denise Roberts

53

Episode 31: The Power of Specialization, with Chris Langille

54

Episode 30: Budgeting for a Website, with Scott Daigger

55

Episode 29: Exploring the Sales Funnel

56

Episode 28: Going Back to School on Sales, with Kate Simon

57

Episode 27: Coaching Sales for Wins, with Dave Tear

58

Episode 26: Brand Advocacy and Employee Activation on LinkedIn, with Brenda Meller

59

Episode 25: Sales Contracts (and more), with Tricia Meyer

60

Bonus Episode: Meet Jigar Navadiya, Co-Founder of DataSlush

61

Episode 24: Advanced SEO, with Nick Swan of ⁠SEOTesting.com⁠

62

Episode 23: The Power of Integrated Marketing, with Nikki Little

63

Episode 22: PPC in B2B, with Cory Lindholm

64

Episode 21: Podcasting Production and Promotion, with Jeff Large

65

Episode 20: Tricks of the Trade

66

Episode 19: Marketing for Nonprofits, with Lindsay Mullen

67

Episode 18: Understanding Behaviors of the Target Customer

68

Episode 17: Referrals and Testimonials, with Michelle Blakely

69

Episode 16: What Is Your Data Telling You? (Or Not?)

70

Episode 15: What Is Funnel-Driven Storytelling? — with Josh Donnelly

71

Episode 14: Video — Value vs Volume, with Alan Borman

72

Episode 13: A Podcast About Podcasting

73

Episode 12: What is Marketing Attribution?

74

Episode 11: The Art and Science of Effective Design, with Dan Corcoran

75

Episode 10: Into the Metaverse, with Katie Decker

76

Episode 9: For All Intents and Purposes

77

Episode 8: Mastering LinkedIn, with Jay Harrington

78

Episode 7: The Entrepreneur's Journey

79

Episode 6: Cybersecurity + Marketing, with Matt Loria of Auxiom

80

Episode 5: Aligning Sales and Marketing, with Aimee Schuster

81

Episode 4: Going Meta on Bullhorns and Bullseyes

82

Episode 3: Closing the Loop Between Sales and Marketing

83

Episode 2: Systemizing Sales and Marketing, with Mario D'Aquila

84

Episode 1: Trial and Error and Investing in Success, with Mario D'Aquila