AMA Marketing / And with Bennie F. Johnson

Chris Epple, Vice President of Marketing for Harman, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the global engagement that comes with the collision of music and culture, the value of listening and saying we don’t know, and why the best marketers are anthropologists.

Carryl Pierre-Drews, Executive Vice President, and Chief Marketing Officer at the Interactive Advertising Bureau (IAB), joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about moving an industry forward, the importance of connecting people in moments of creativity, and why we need to move away from the boring.

R. Ethan Braden, Vice President and Chief Marketing and Communications Officer, Texas A&M, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about why we should all take a job that gives us the opportunity to shape it, telling a university’s story, and the need for community bond and belonging.

Mollie Hansen, Chief Marketing Officer for Airstream, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about being in love with an iconic brand, why generational stories are important to a brand and the company, and the using customer stories and experiences to celebrate the brand.

Barry LaBov, Founder and CEO of LABOV Marketing Communications and Training, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about finding the magic in the idea, the importance of creativity in everyday life, and finding your differentiation, passion, and skill.

Jocelyn Lo, Vice President of Global Brand and Communications, Seedtag, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about why innovation and perfection can’t live together, on exploring the neural contextual part of the brand, and why tech needs to be broken.

Tusar Barik, Senior Vice President, New York Times Advertising, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the moments of creating brand joy, being intentional about portfolio brands, and why we all need momentum and change.

Ray Day, Vice Chair of Stagwell and Executive Chair of Allison Worldwide, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about finding the nexus of communications and marketing, why we need to be using data in predictive ways, and writing your own rule book.

Nicole M. Alexander, author of Ethical AI in Marketing: Aligning Growth, Responsibility and Customer Trust, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about why AI is nothing without strategic judgment, finding the career intersection of what you’re good at, who is paying you, and what you enjoy, and living in the marketing and technology space.

Mark Singer, Chief Marketing Officer of Deloitte Digital U.S., joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about finding disruption in yourself, being comfortable with not knowing all the answers, and focusing on the future of work.

Sponsored episode: This episode of the AMA’s Marketing / And Podcast is brought to you by 24Notion. 24Notion is a full-service global creative marketing, digital technology, PR, and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understanding of the art of traditional marketing, new media, public relations, communications, and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion is proud to support the AMA's community of marketers, strategists, and creatives by helping professionals understand the ever-changing marketing landscape with tools and insights that deliver results. Learn more about how 24Notion is driving innovation at 24Notion.tv. 

Soyoung Kang, President of eos Products, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about studying architecture and the value of setting a vision, the need to create desirability and joy in a brand, and why you need to lean into your skills and learn new things to find success and joy

Laura Ries, author The Strategic Enemy, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the value of strategic enemies, the need to create our own brand categories, and why nothing is possible without focus.

Becky Wixon and Bryan Biniak of Balance the Mix, join AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about brand essence, the sticky middle parts, the need for sonic identities, and why we all need to be audio first.

Richard Davies, Co-Founder of Alchemy-Rx, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about why marketing is innovation and innovation is marketing, how marketing can never be stationary, and the pursuit of the new.

Lola Bakare, Author of Responsible Marketing: How To Create An Authentic & Inclusive Marketing Strategy, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about finding marketing in ourselves, why we need to leave things better than we found them, and discovering what it means to be a writer.

Islam ElDessouky, Global Vice President Creative Strategy & Content for Coca-Cola, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about how kindness can change the world, what it means to be given the keys to an iconic brand, and why it’s important to find the unexpected in a partnership.

Melissa Fors Shackelford, Fractional CMO, Author of Harnessing Purpose: A Marketer's Guide to Inspiring Connection, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about finding meaning in the work we do, knowing clarity and authenticity need to be on purpose, and the need to start with value.

Samuel Monnie, Co-Founder and Co-CEO of Purpose Hive, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about what it means to be a marketing reformer, why purpose and profit can live together, and how a global community can inspire.

Jimi Gibson, Vice President, Brand Communication, Thrive Agency, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the magic and wonder that is marketing, why it’s always important to wow an audience, and the need to be intentional when building relationships.

Nancy Harhut, Founder of HBT Marketing, joins AMA's CEO and podcast host, Bennie F. Johnson, for a conversation about the misconceptions of B2B marketing, what happens when you employ behavioral science in marketing campaigns, and why it’s always necessary to employ the brain.

Lena Petersen, Chief Strategy Officer of Sugar23 joins AMA's Bennie F. Johnson to talk about why entertainment is everywhere, the need to align with the communities we want to connect with, and why more storytelling is what’s needed today.

Matt Witt, National Digital Experience Leader of Deloitte Digital joins AMA's Bennie F. Johnson to talk about the value of building a space for innovation and creating environments to inspire, the importance of design thinking, and finding the objective space

Jen Martindale EVP, Marketing and Communications of the Chicago Cubs joins AMA's Bennie F. Johnson to talk about why we need to revere the past while finding new ways to celebrate the future, the necessity of a fan vibe check, and why every brand needs its legends and lore.

Kevin Babcock, Head of Creative Partnerships for Google joins AMA's Bennie F. Johnson to talk about the creator economy, why brands need to maximize awareness, and how brands can bring together generations.

Rebekah Pagis, President of Design Bridge, joins AMA's Bennie F. Johnson to talk about the importance of brand core, the excitement of branding a rocket ship, and why brand work needs to evolve.

Donna Sharp, Managing Director for MediaLink and current partner at United Talent Agency, joins AMA's Bennie F. Johnson to talk about why it's important to lean into luck, why we should measure authenticity, and why culture is a skillset.

Jason Brown, CEO of Pearlfisher, joins AMA's Bennie F. Johnson to talk about finding talent that exceeds you, tackling risk aversion, and why curiosity and faith are both necessary

Dov Hoffman, Vice President, B2B Marketing, Weber Shandwick, joins AMA's Bennie F. Johnson to talk about the importance of helping others, a convergence of marketing worlds, and why understanding your core principles can supercharge your work.

Kate Price and Adam Tremblay of Prophet join AMA's Bennie F. Johnson to talk about transformational journeys, how marketing teams collaborate and how thoughts are evolving around a growth mindset.

Alexis Eyre and Paul Randle, AMA’s 2024 Berry Book Award and authors of the book, “Sustainable Marketing: The Industry’s Role in a Sustainable Future”, join AMA's Bennie F. Johnson to talk about the global impact of marketing, why we all need to make marketing better, and the circular economy.

Dr. Rajesh Bagchi, the R.B. Pamplin Professor of Marketing at the Pamplin College of Business, Virginia Tech, joins AMA's Bennie F. Johnson to talk about AMA community, human intelligence, ethical leadership, and why the tools might change but the fundamentals remain.

Marcus Collins, author of For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, joins AMA's Bennie F. Johnson to talk about finding those aha moments, the value of creative destruction, and why we need to show up, know the text, and have an opinion.

David Edelman, author of Personalized: Customer Strategy in the Age of AI, joins AMA's Bennie F. Johnson to talk about the role of the CMO, why we need to unlock challenges, and most of all, understand the business.

Jon Cook, the Global CEO of VML, joins AMA's Bennie F. Johnson to talk about the importance of nostalgia in rest, global scale and local experience, and taking the time to imagine and create your own future. 

Paul Frampton, Global President of Control vs Exposed (CvE), joins AMA's Bennie F. Johnson to talk about the difference between the map and the terrain, deeply understanding people, and why marketing is about humanity.

Tiffany Wilburn, Fractional CMO at Clever Disruption, joins AMA's Bennie F. Johnson to talk about why being fearless is important, the expanding senior executive marketing space, staying connected, and the value of critical thinking.

Steve Dennis, author of Leaders Leap: Transforming Your Company at the Speed of Disruption, joins AMA's Bennie F. Johnson to talk about retail and changes in commerce, why making mind leaps can change your outlook, and the value of the foundational elements of marketing. 

Richard Nunn, the CEO of Mileage Plus for United Airlines, joins AMA's Bennie F. Johnson to talk about the travel mindset and how we need to change our thinking around travel verticals, the value of creating the living room in the sky, and complexity of logistics.

Eugenia Blackstone the Chief Marketing Officer for Iris Powered by Generali joins AMA's Bennie F. Johnson to talk about the being the chief magic officer, learning to accept feedback and making teams work, and knowing that the more you deal with change, the better you are at dealing with change. 

Brian Rosenberg, President Emeritus, Macalester College and author of the book, Whatever It Is, I’m Against It:  Resistance to Change in Higher Education, joins AMA's Bennie F. Johnson to talk about why there is resistance to change in higher education, how to find good ideas in non-traditional spaces, and why we need to do the research.

José Villa, CEO of Sensis, joins AMA's Bennie F. Johnson to talk about how we navigate chaos, the need to change the trajectory of business and the power of integration, and the impact of the Hispanic market.

In this special "CMO Mashup" episode, AMA's brings together insights from top marketing leaders across industries to explore the strategic and human sides of marketing. Join us for a powerful discussion that showcases diverse approaches to building resilient brands, nurturing creativity, and forging authentic connections in today’s marketing landscape. Guests Include: Dan Csont with Corpay, Radhika Duggal with Major League Soccer, Alex Morrison with Pearpop, Leah Chandler with Discover Puerto Rico, Clemence Sop with InterSystems, Krenda Frushour with Blistex Inc., Erin Levzow with Batch & Box, and Robert Rose with The Content Advisory.

Marketing / And Live from New York City, Episode 3: Fernando Romero, SVP of Digital Ad Sales at TelevisaUnivision joins AMA's Bennie F. Johnson to talk about the early days of the internet, why digital is no longer just a concept but integrated into everything we do in marketing, the authenticity of audiences and the value in showing up all the time, and why living in New York City is a gift.

Marketing / And Live from New York City, Episode 2: Lerzan Aksoy, Ph.D., Gabelli School of Business, Fordham University joins AMA's Bennie F. Johnson to talk about her academic journey in marketing, how she is helping to encourage the next generation of marketers to be lifelong learners, and the importance of relationships.

Marketing / And Live from New York City, Episode 4: Forest Young, Executive Director of Design, FUNDAMENTAL.co joins AMA's Bennie F. Johnson to talk about his career journey from consulting to in-house design leader, the importance of sustainability as more than a discussion point, the capacity of caring, and why design has the power to transform.

Marketing / And Live from New York City, Episode 1: LaFontaine E. Oliver, President & CEO of New York Public Radio, joins AMA's Bennie F. Johnson to talk about his start on a campus radio station and what it means to lead New York Public Radio today, the culture of radio, and the relationship between social media and marketing.

Krenda Frushour, Senior Director International at Blistex Inc. joins AMA's Bennie F. Johnson to talk about the value of the professional community, learning from partners in the global space, and understanding emotional connections with customers.

Alex Morrison, Chief Marketing Officer of Pearpop, joins AMA's Bennie F. Johnson to talk about what it means to be a creator first community, why entrepreneurial spaces are important, and the value in simplicity.

Radhika Duggal, Chief Marketing Officer of Major League Soccer, joins AMA's Bennie F. Johnson to talk about why you should enable your teams to do the important work, the value of a thank you, and figuring out how to say yes.