Behind the Needle

If you've ever wondered what separates a truly great injector from everyone else, this episode is your answer. Morgan Renfro, founder of Anatomy of Aesthetics in Arizona, brings fifteen years of nursing experience, a laser focus on injectables, and zero interest in cutting corners to a conversation about what it really means to build a specialty practice. From accidentally stumbling into aesthetics while waiting for a hospital job, to training injectors for Galderma and Allergan, to seeing 2,500 patients a year purely on word of mouth, her story is a masterclass in knowing exactly who you are and building a business around it.In this episode:How a California med spa detour turned into a full career in aestheticsWhy Morgan focuses exclusively on injectables The case for regenerative medicine and products like Sculptra and RadiesseA first look at Bonti, the new neuromodulator with a one-hour onset and 28-day wear-offThe standardization problem: why some RNs are injecting with zero aesthetic trainingWhat actually causes unnatural results and why "duck lips" are an injector problem, not a filler problemWhy mentorship and full-time commitment are non-negotiable for new injectorsResources + LinksWork with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/Book with Anatomy of Aesthetics: https://anatomyofaesthetics.com/FollowMike LeMieux: https://www.instagram.com/mikelemieux/MedSpa Media: https://www.instagram.com/medspa_media/Anatomy of Aesthetics: https://www.instagram.com/anatomyofaesthetics/Morgan Refro: https://www.instagram.com/morgan.anatomyofaesthetics

What happens when a hospice nurse trades end-of-life care for aesthetics, and builds a 13-person med spa on nothing but trust, honesty, and genuine community connection? Aymee Wilson, RN, owner of Wilson Aesthetics in Prescott, Arizona, joins us for one of the most grounded, real conversations we've had on the show about what it actually takes to grow a practice with your values intact.In this episode:How hospice nursing shaped Amyee's approach to patient communication and empathyThe art of saying "no" in consultations and why it builds trustScaling from solo practice to a 13-person team over 10 yearsBuilding systems: KPI tracking, rebooking rates, and full-cycle patient experienceSmall-town growth strategies: word-of-mouth, social media, and communityIntroducing Wilson Wellness: functional medicine meets aestheticsResources + LinksWork with Mike - Learn more about social media marketing and ads for your MedSpa.Book with Wilson AestheticsFollowMike: @mikelemieuxMedSpa Media: @medspa_mediaWilson Aesthetics: @wilsonaestheticsazAymee Wilson: @azbeautynurse

What happens when you are trying to build a business, grow a career, and raise a family all at the same time?Danielle LeBlanc shares how she went from a full time CRNA to building her own aesthetics business from the ground up. From initially doubting the industry to investing over $60,000 in advanced trainings, she walks through what it really took to gain confidence and create a thriving clinic.She opens up about the moment everything became too much, how her support system gave her the push to take a risk, and why stepping back from anesthesia ultimately allowed her to grow both her business and her role as a mom. Danielle also shares her approach to patient trust and how she is now mentoring the next generation of injectors.This episode is an honest look at the pressure, pivots, and payoff that come with building something of your own.Resources + LinksWork with Mike - Learn more about social media marketing and ads for your MedSpa.Check out Lueur AestheticsFollowMike: @mikelemieuxMedSpa Media: @medspa_mediaLueur Aesthetics: @lueuraesthetics_dl

What happens when burnout pushes you to bet on yourself?After years working in the NICU, Demi and Ila, a mother daughter duo, experienced burnout and began exploring a new path in aesthetics. What started as a potential partnership at another practice turned into the decision to build their own med spa from the ground up with no existing clientele.They share what it looked like to get started, from making upfront investments to learning through trial and error while opening their doors within a few months. As the business grew, they expanded quickly by hiring an aesthetician, adding new services, and continuing their education by pursuing Family Nurse Practitioner credentials.This episode is a must listen for anyone ready to take the leap into aesthetics, build something of their own, and grow with intention in a competitive industry!Resources + LinksLearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.Check out Bella AestheticaFollowMike: @mikelemieuxMedSpa Media: @medspa_mediaBella Aesthetica: @bellaaesthetica_abq

What does it really take to build a beauty business from the ground up while raising a family?Heather Ames started her journey as an aesthetician at 18 and launched her first business at just 20, eventually growing it into Beauty Secrets Collective, a one-stop shop in Peoria, Arizona offering aesthetics, injectables, and hair services. What began as a small business has evolved into a multifaceted brand, including Beauty Secrets Academy, where she not only trains students but continues to mentor them long after they leave.She shares what it’s really like to balance entrepreneurship and motherhood, from leaning on a strong support system to involving her children in the journey as they’ve grown up alongside her business. As the brand expanded, so did the challenges, leading to lessons in leadership, setting clear expectations, and building a culture with intention.Along the way, she opens up about how she recharges, the treatments she believes truly stand the test of time, and the importance of creating a career that brings real fulfillment, not just success!Resources + LinksLearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.Book with Beauty Secrets CollectiveTrain with Beauty Secrets AcademyFollowMike: @mikelemieuxMedSpa Media: @medspa_mediaBeauty Secrets Collective: @beautysecretscollectiveBeauty Secrets Academy: @beautysecretsacademy

In this episode of Behind the Needle, we sit down with aesthetician and entrepreneur Amanda Hartline to talk about building a thriving solo practice in a small-town market, the realities of growing a business from scratch, and what it really takes to create loyal, lifelong clients.Amanda shares her journey from growing up in Lake Havasu City to leaving home for esthetics school at Penrose Academy, and ultimately returning to build a successful business rooted in community, relationships, and results.From navigating acne struggles that shaped her career path to investing in treatments, Amanda offers a transparent look at what works (and what doesn’t) in today’s aesthetics industry.Resources + LinksLearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.DM @thepracticearchitect_ to book a discovery call.FollowMike: @mikelemieuxMedSpa Media: @medspa_mediaAmanda Hartline: @928skin

In this episode of Behind the Needle, we sit down with Ashleigh Strother, founder of LCV Beauty, to talk about building a successful aesthetic practice and finding your path in the industry.Ashleigh shares her journey into nursing and aesthetics, what inspired her transition, and what it’s been like growing a business outside of a major city. She opens up about the realities of expansion, team building, and creating a strong foundation for long-term success.We also dive into her approach to skin health, the importance of consistency in skincare, and how she educates patients to make confident, informed decisions. From breaking down common treatment misconceptions to emphasizing safety and ethical care, Ashleigh brings a grounded, real-world perspective to aesthetic medicine.This episode is perfect for anyone focused on intentional growth, earning patient trust, and building a practice grounded in integrity! Resources + LinksLearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.Check out LCV BeautyFollowMike: @mikelemieuxMedSpa Media: @medspa_mediaAshleigh Strother: @the_lcv_beautyLCV Beauty: @lcv.beauty.aesthetics

In this episode of Behind the Needle, I sit down with Ingrid Marayag, founder of Grace Skin Aesthetics in Monterey, California, to talk about building a purpose-driven practice rooted in trust, intention, and the belief that aging is a privilege.With nearly 14 years in the medical field and a background as a makeup artist, Ingrid brings a unique blend of artistry and clinical expertise to aesthetics. She shares the personal story behind her brand, “Grace,” and how life-changing experiences shaped her philosophy of giving both herself and her patients more compassion throughout the aging process.Ingrid dives into her boutique approach to care, prioritizing meaningful, in-depth consultations and a highly personalized patient experience over a high-volume model. She also opens up about how she built her business from the ground up using social media and word-of-mouth, her decision to focus on injectables and skin-focused treatments, and how she increases client loyalty through thoughtful retention strategies.This conversation is a must-listen for anyone looking to build an intentional aesthetic practice while staying grounded in purpose, safety, and authenticity. Resources + LinksLearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.Check out Grace Skin AestheticsFollowMike: @mikelemieuxMedSpa Media: @medspa_mediaIngrid Marayag: @beautynurseingridGrace Skin Aesthetics: @graceskinaesthetics_

In this episode of Behind the Needle, I sit down with Betsey Neddermeyer, founder of True Body Medical Spa, to talk about what it really looks like to leave traditional medicine and build something more aligned, more intentional, and more impactful.She shares how she went from zero business experience to opening and rapidly scaling her practice, including investing heavily in marketing early on, choosing smart equipment for maximum ROI, and building strong industry relationships that supported her growth.Betsy also breaks down her “baseline medicine” philosophy, why patient education is at the core of everything she does, and how treatments like peptides and hormone therapy can be powerful tools when used responsibly and intentionally.This episode is a must-listen for anyone looking to build a purpose-driven practice that prioritizes both results and real patient care!Resources + LinksLearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.Check out True Body Medical Spa in WyomingFollowMike: @mikelemieuxMedSpa Media: @medspa_mediaBetsey Neddermeyer: @betsey_bossbabeTrue Body Medical Spa: @truebody.aesthetics.wellness

What does it really take to keep a med spa fully booked while building a system that actually works? Mike Lemieux, founder of MedSpa Media, breaks down the client acquisition strategies that turn sporadic leads into predictable bookings. You’ll hear why relying on word-of-mouth and referrals isn’t enough, how paid ads on Meta and Google can fill your pipeline fast, and the “speed-to-lead” mistakes that cost med spas thousands in lost clients.Mike dives into how automation and AI-powered follow-ups respond instantly to inquiries, nurture leads over time, and even re-engage past prospects all without giving clinical advice. He also explains why human appointment setters are still critical to handle complex bookings, calls, and clients who prefer a personal touch.If you want practical, plug-and-play ways to capture more clients, respond faster, and scale your med spa without burning out your front desk team, this episode is your roadmap.Resources + LinksLearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.Check out SkinFix Studios in ScottsdaleFollowMike: @mikelemieuxMedSpa Media: @medspa_mediaCallie Valocchi: @aestheticsbycallieSkinFix Studios: @skinfixstudios

What does it really take to build a beloved aesthetics brand that grows on word-of-mouth and still books new clients on demand? Skin Charm founder and lead injector, Annie Bruno, shares how she pivoted during lockdown, scaled with integrity, and turned warm Southern-hospitality vibes into a repeat-client machine. You’ll hear Annie’s ethical take on injector training (and why she turns down easy money), the consult framework that boosts conversions without feeling “salesy,” and how she collaborates locally to keep high-quality patients coming in. We get into her “betrayal list” (including RF microneedling caveats and filler fear-mongering), when to add services like NAD+ and a wellness lounge, and how to price/position promos without becoming a Groupon brand. She also breaks down her apprenticeship model, the minimum ramp time she expects before letting anyone “poke a face,” and why preserving each patient’s authentic look is non-negotiable. If you want practical ways to elevate outcomes, retention, and revenue—this episode is your playbook!Highlights00:00 - Who is Annie Bruno, and why did she start Skin Charm?02:50 - What allowed her to survive and build a business from scratch during COVID?06:30 - The #1 retention tip for ongoing clients!09:20 - Why having “thick skin” is important for business owners and how to handle issues quickly.12:50 - What kind of training does Annie Bruno offer for new injectors?14:20 - Why she turns down “easy money” from people who want mentorship.16:05 - What goes into a mentorship with Annie?19:50 - When does it make sense to have a “loss leader” in your sales strategy?22:14 - Why did Skin Charm add a wellness arm to the business? (including IV therapies)24:39 - What’s on your beauty betrayal list?25:15 - Why isn’t she a fan of RF Microneedling?27:41 - Are injectors who post videos of MRIs showing filler causing unnecessary fear?31:25 - Why long-term treatment plans are better than fast treatments.33:00 - What’s working to get new clients right now?34:40 - How to sell without feeling pushy.38:30 - What’s more important, washing your face or wearing SPF?39:45 - Top three skin care product recommendations.Resources + LinksLearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.FollowMike: @mikelemieuxMedSpa Media: @medspa_mediaAnnie Bruno: @nurseannabelleSkin Charm: @skin.charm

Ready for social strategies that fill your calendar? In this episode, I sit down with Lindsay Miller, founder of Bae Socials, to unpack what actually drives growth for med spas, derms, and beauty/wellness brands on social media (without burning out!) You’ll learn how to create high-performing content, common mistakes you might be making in your content, and if/when it’s a smart move to use AI in your content creation process. We also cover the automated system to stop the “leads leak” and get leads booked quickly. If you want more booked consults, tighter processes, and content that actually converts, this episode is for you.Highlights00:00 The journey from solopreneur, to hiring contractors and an in house team.04:30 Why does content matter?07:45 Pros and cons of using AI for your content creation.14:00 Systems you need to turn leads into customers.19:15 How do you know if your content is working and bringing in new clients?24:00 Common mistakes people make with their content.31:00 How does using filters impact your content?36:15 How do you find great videographers and photographers for your business?41:15 Trends that will grow your social media in 2026.Resources + LinksWork with Mike - Learn more about social media marketing and ads for your MedSpa.FollowMike: @mikelemieuxMedSpa Media: @medspa_mediaLindsay: @bae.socials and baesocials.com

In this episode of Behind the Needle, we sit down with Mandy Bazemore, a powerhouse in the medical aesthetics industry, to talk about leadership, authenticity, and the heart behind the business of beauty.With years of experience leading teams and shaping the future of medical aesthetics, Mandy shares her insights on what it truly means to lead with purpose — from empowering providers to fostering trust, integrity, and confidence in every patient experience.Resources + LinksCheck out Miremae’s website HEREVisit Miremae’s Instagram HEREFollow Mandy’s Instagram HERELearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.FollowMike: @mikelemieuxMedSpa Media: @medspa_media

In this special crossover episode of Behind the Needle, we sit down with Heather Terveen, marketing strategist, host of the Med Spa CEO podcast, and founder of the Med Spa Advantage program. We discuss how artificial intelligence is transforming the way med spa owners grow and scale their businesses.Heather shares how she created three powerful custom GPTs built from hundreds of podcast episodes, coaching calls, and proven frameworks. These AI tools help med spa owners improve their branded menu, consult process, and marketing content so they can operate more efficiently and stand out in a crowded market!You’ll learn:How Heather turned years of work into AI tools that med spa owners can use every dayWhy most practices are losing leads and how to stop the bleeding with automationHow to use AI for real-time coaching, content generation, and sales workflowsWhat it looks like to run a business that combines AI with a human-first approachHow booking, retention, and reactivation can be automated without feeling roboticThis episode is packed with real talk, tactical ideas, and behind-the-scenes insight into how you can grow a more profitable med spa without doing everything yourself.Resources + LinksCheck out Heather’s website HEREFollow Heather on Instagram HEREListen to The Med Spa CEO PodcastFREE Build an Unstoppable Brand TrainingApply to The Med Spa Advantage HEREAsk Heather AILearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.Ask Heather AIFollowMike: @mikelemieuxMedSpa Media: @medspa_media

In this episode of Behind the Needle, we sit down with the remarkable Rechelle Trejo, nurse practitioner, founder of Auri Aesthetics, and what can only be described as the "LeBron James of Medical Aesthetics." From her humble beginnings in Safford, Arizona to building a thriving multi-provider practice in Gilbert, Rechelle shares her story of intentional growth, patient-first values, and the love language of time.She dives into:Why slowing down with patients builds lifelong loyaltyHow she hires and retains team members aligned with her core valuesHer journey from community college to becoming an FNP and aesthetic industry leaderUsing AI to future-proof her practice and lead her team with dataCreating with purpose whether it’s a clinic, a wall texture, or a meaningful lifeResources + LinksCheck out Auri Aesthetics HEREVisit Auri Aesthetics’ Instagram HEREFollow Rechelle’s Instagram HERELearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.FollowMike: @mikelemieuxMedSpa Media: @medspa_media

In this episode of Behind the Needle, we sit down with Jonny Reynoso and Matt Porter from Menlo Business Brokerage to dive deep into something every med spa owner should be thinking about—what it really means to sell your practice. Whether you’re planning your exit strategy, feeling burnout, or just curious what your business might be worth, this episode is packed with insight.Jonny and Matt break down:Why knowing your end goal matters (and how to define it)What potential buyers are really looking forThe difference between selling and retiringReal-world examples of dealsHow to prepare your business for a future sale—even years in advanceWhy not having a plan could cost you millionsResources + LinksLearn more about Menlo Business Brokerage HEREEmail Jonny Reynoso at [email protected] how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.FollowMike: @mikelemieuxMedSpa Media: @medspa_media

Are you struggling to connect with your team, clients, or even yourself? In this eye-opening episode of Behind the Needle, Mike LeMieux sits down with Enneagram expert Tracy O'Malley to unravel the mysteries of personality and personal growth. Tracy reveals how the Enneagram is more than just another personality test—it's a powerful navigation system that helps individuals and businesses understand their core motivations, fears, and potential. Through compelling personal stories and professional insights, she demonstrates how compassion and self-awareness can transform leadership, team dynamics, and personal relationships. Whether you're a medical spa owner, entrepreneur, or simply someone seeking deeper self-understanding, this podcast episode offers a transformative approach to unlocking your true potential and connecting more authentically with others. Tracy's expertise provides a roadmap to not just knowing yourself, but truly empowering yourself and those around you!Highlights00:00 - Who is Tracy O’Malley, and what is the Enneagram?04:45 - What does the Enneagram have to do with running a business?09:00 - How can we use the Enneagram in our daily lives?13:00 - Why did Tracy wish she was a 3?16:15 - How do you know if you’ve been mistyped and what can you do about it?20:00 - What are the three instincts that drive all of us?21:30 - How can the Enneagram be incorporated into your business for more profit?24:00 - What are the “feeling centers” that drive us?29:20 - Tracy’s biggest lesson from learning to connect with her kids.33:00 - How to use the 9 Enneagram types work together to make your business more efficient.34:45 - What makes a great leader?38:00 - Can you figure out the Enneagram on your own or do you need a coach?42:10 - How do you prepare for taking the Enneagram test?45:00 - How does self-abandonment affect our ability to be compassionate?51:00 - How do you keep people from taking advantage of your compassion?59:45 - How can you incorporate the Enneagram to lead your team?1:04:30 - What can we learn from those that challenge and trigger us?Resources + LinksGet Your Enneagram Blue Print from Tracy HERELearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.FollowMike: @mikelemieuxMedSpa Media: @medspa_mediaTracy O’Malley: @Tracy_omalley

In this episode, we dive into the world of strategic tax-saving investments with Nick from Legacy Wealth Management, a firm specializing in helping business owners, medical professionals, and high-net-worth individuals maximize their wealth while minimizing their tax burdens.Nick shares insights on how the private market can offer higher returns with lower risk compared to traditional public market investments. He explains how business owners, particularly in the medical field, can leverage investment strategies to reduce taxable income, generate passive income streams, and build long-term wealth.Resources + LinksLearn more about Legacy Wealth Management HEREEmail Nick Pond directly at [email protected] how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.FollowMike: @mikelemieuxMedSpa Media: @medspa_media

What happens when the career you’ve built no longer fits the life you’re living? In this episode, Yancey Taylor talks about what it looked like to walk away from aesthetics after 10 years, get laid off during the pandemic, and come back stronger in business and life. We also talk about everything from what it takes to be a single mom and CEO, hiring employees, and the secret to longevity in ANY industry. Whether you’re a skincare enthusiast, an aspiring business owner, or just someone who loves a powerful success story, this episode has plenty of golden nuggets you don’t want to miss!Highlights00:00 Meet Yancey Taylor.06:00 How a former client can become your first investor.13:00 What’s the transition like from being a solo esthetician to CEO?16:15 How to creatively fill gaps in your service offerings.20:00 What to look for in the right team members.21:30 How do you keep clients coming back in a saturated market?24:15 The number one driver for your business growth.30:30 What Yancey loves most about aesthetics.32:45 The biggest thing that needs to change in aesthetics.37:00 What Yancey hopes her daughter learns from her.Resources + LinksLearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.FollowMike: @mikelemieuxMedSpa Media: @medspa_mediaYancey Taylor: @faceloungeaz

What actually makes a patient come back year after year? In this episode, I sit down with Anna Combs, RN at Skin Savvy Aesthetics. She shares the strategies and mindset behind lasting relationships in aesthetics. We talk about what sets a great injector apart in a tech-driven world, the rising demand for biostimulatory treatments, and why energy exchange is just as important as technical skill in this space. We also break down how to keep your patients feeling confident, not overdone.Highlights00:00 Anna Comb’s journey from emergency nursing to aesthetics.06:30 What do you think about AI in aesthetics?12:15 How biostimulatory treatments work.16:00 Anna’s favorite injectable and biostimulatory.21:45 When (and how) to tell patients NO + skincare recommendations.25:00 What to know before your first consultation.27:30 The fears around looking “different” after treatment.30:15 Everything Anna’s gotten done (botox, filler, sculptra, facials, and MORE.)33:00 Why do you give so much of yourself to your patients?Resources + LinksLearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.FollowMike: @mikelemieuxMedSpa Media: @medspa_mediaAnna Combs: @anna_azinjector

In this episode of Behind the Needle, I sit down with Dr. Kylie Melton, a board-certified MD with a unique journey from family medicine to aesthetics. After completing her residency in 2017, Dr. Melton worked in both family practice and aesthetics before founding The Aesthetic Clinic in Festus, Missouri, in 2021.Dr. Melton shares her experiences transitioning from traditional medicine to aesthetics, highlighting the importance of patient-centered care, the evolving landscape of aesthetic treatments, and how her medical background influences her approach. She provides valuable insights on balancing beauty and wellness, choosing the right treatments, and debunking common misconceptions in the aesthetic industry.Resources + LinksCheck out The Aesthetic Clinic HEREExplore Dr. Kylie Melton’s Patreon HERELearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.FollowMike: @mikelemieuxMedSpa Media: @medspa_mediaDr. Kylie Melton: @drkyliemeltonThe Aesthetic Clinic: @theaestheticclinicmo

Struggling with team management in your MedSpa? You’re not alone. In this episode, we chat with Lia Garvin, a leading team operations strategist known as The Team Whisperer, to uncover why team dysfunction is the biggest roadblock to growth—and how to fix it.Lia shares how she helps MedSpa owners shift from overwhelmed business owners to confident CEOs by implementing clear expectations, accountability systems, and streamlined operations. We dive into how her Team Operations Playbook frees up 20+ hours a month, improves team productivity, and eliminates constant miscommunication. If you’re tired of putting out fires and micromanaging, this episode is a must-listen!Resources + LinksLearn more about Aesthetics Biomedical HERELearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.Book a free strategy call with Lia: www.liagarvin.comFollowMike: @mikelemieuxMedSpa Media: @medspa_mediaLia: @lia.garvin

How does someone go from being an engineering intern to leading innovation in aesthetics? Shaun Wootten, the mind behind Vivace Ultra and SoMe Skincare, joins me in sharing his journey from studying biomedical engineering at ASU to becoming an inventor at Aesthetics Biomedical. Shaun shares how listening to MedSpa providers across the country helped him design solutions that address real pain points, like lighter handpieces and personalized treatment data. We dive into the science behind RF microneedling, how ultrasound technology is revolutionizing treatments, and why personalized skincare using PRP is the future. Shaun also shares a glimpse into what’s next for aesthetic technology, including on-demand treatments and potential new inventions that could change the industry once again.Highlights00:00 Meet Shaun Wootten, inventor of Vivace Ultra and SoMe Skincare.06:15 The importance of understanding skin depth and personalized treatments.10:45 How Vivace Ultra uses real-time data for better results.13:45 How ultrasound technology ensures precision in microneedling treatments.18:30 Shaun’s journey from intern to head of multiple departments at Aesthetics Biomedical.26:00 The science behind SoMe Skincare.32:30 Could the next big thing be a combination of lasers and personalized serums?Resources + LinksLearn more about Aesthetics Biomedical HERELearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.FollowMike: @mikelemieuxMedSpa Media: @medspa_mediaShaun: @shaunwootten

What happens when deep scientific research meets the aesthetics industry? MaryAnn Guerra, founder and CEO of Aesthetics Biomedical, joins me to share how she went from 20 years working at the National Institutes of Health to leading one of the most innovative companies in aesthetics today. We dive into the importance of strong scientific backing in aesthetics, and how the industry is shifting toward personalization. She also explains why FDA approvals, patient safety, and real clinical studies matter when it comes to developing treatments that actually deliver results! Plus, we explore how ultrasound technology is transforming RF microneedling!Highlights00:00 Meet MaryAnn Guerra, founder & CEO of Aesthetics Biomedical.05:30 How Vivace Ultra became one of the most trusted RF microneedling devices.09:00 What makes Vivace Legacy different from Vivace Ultra Vision?12:00 How RF microneedling works & why needle depth matters for results.18:15 The science behind SoMe Skincare and how it personalizes treatments.24:15 Why personalized skincare can replace multiple skincare products.29:30 How to scale a business while keeping science at the core.31:45 What’s next for Aesthetics Biomedical in 2025 and beyond?34:00 How data is helping providers increase revenue and optimize treatments.40:45 Where to find Vivace Ultra and SoMe™ Skincare near you?Resources + LinksLearn more about Aesthetics Biomedical HERELearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.FollowMike: @mikelemieuxMedSpa Media: @medspa_media

Are you struggling to get your Med Spa team to consistently sell your high-ticket packages? You're not alone. In this episode, I sit down with Heather Terveen, the Med Spa CEO, to uncover her proven framework for creating treatment packages that practically sell themselves. Heather shares the psychology behind packaging services to eliminate decision fatigue for your clients, and boost your revenue. Listen in for actionable strategies to differentiate your offerings and make it a no-brainer for clients to invest in your best-in-class treatments. Highlights00:00 - Who is Heather Terveen?04:30 - What does it mean for a MedSpa to have a Signature Menu?10:00 - How can you help team members sell more for you?16:00 - How does Heather work clients through her process, Patient 365?18:00 - What is the best way to design custom packages?20:30 - How to sell WITHOUT selling.24:45 - Why you should have annual consultations and always use before and after photos!28:00 - How to build a MedSpa Membership that sells itself.Resources + LinksLearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.FollowMike: @mikelemieuxMedSpa Media: @medspa_mediaHeather: @heatherterveen

Sami Hagen-Yahraes, Founder of Unblur, has built a Tucson-based skin studio that’s anything but ordinary. In this episode, Sami shares some seriously wild trial-and-error stories of learning her craft at her uncle's spa—from ripping off an entire eyebrow (yikes!) to botching chemical peels. Sami shares the biggest lessons she’s learned to refine her craft, educate her team, and perfect her client experience. We also talk about Sami’s process of creating her own skincare line, becoming laser-focused on what her brand stands for, and how choosing to go all-in on a specialty can sharpen your edge in the marketplace. Whether you’re dreaming up a new venture or rethinking an existing one, Sami’s candid journey will inspire you to embrace mistakes, lean into your unique niche, and create a business that’s truly one-of-a-kind.Highlights00:00 From DIY facials as a kid to creating a skincare line.10:00 How early mentors and knowing what Sami DIDN’T want led her to aesthetics.14:45 Lessons (and disasters) working at Sami’s uncle's Med Spa.22:15 3 ways to determine who you want to serve and your own signature menu of services.29:00 What issues were you seeing that led you to create your own skincare link?31:30 Things to consider when expanding your business.34:00 What is one thing you’d change about the aesthetics industry?38:30 What has built your unshakeable confidence?42:00 What hobbies do you have outside of work and horseback riding?Resources + LinksLearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.FollowMike: @mikelemieuxMedSpa Media: @medspa_mediaSami: @skincare_by_sam

Natalie Uden, owner of Oro Valley Aesthetics and Wellness, is here to share the biggest lessons she’s learned on her journey from working as a nurse practitioner to building a thriving aesthetics practice in Tucson, Arizona. We talk about balancing the demands of starting a business while working full-time, how to take the leap to being a full-time nurse injector, and how to overcome doubts to create a life where you control your schedule. Discover the keys to scaling your business responsibly, the value of ongoing education in aesthetics, and the transformative benefits of services like bioidentical hormone therapy and Sculptra. If you're looking for practical advice, inspiration, and a reminder to trust your unique path, this episode is for you!Highlights00:00 How did you make the leap from Oncology to aesthetics?06:45 Tips to prepare to make the leap to be a full-time nurse injector.11:00 What led you to add hormone replacement therapy as a service?13:15 Signs that you need to get your hormones tested.22:45 How much have you spent on education and training in 2024?24:00 What to look for in a mentor in the aesthetics industry.29:00 Feel imposter syndrome as you’re starting and growing your business? You’re not alone.33:00 Tips to run your business that they don’t teach in school.34:15 What is your favorite treatment to receive?37:30 What advice would you give your past self that was afraid to take the leap?Resources + LinksLearn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.FollowMike: @mikelemieuxMedSpa Media: @medspa_mediaNatalie: @natalieuden_np

Jordan White, my friend and very first guest on the podcast, is back! When we talk about strategies to grow our businesses, it’s so important to come back to what we’re doing it all for. In this episode, Jordan shares incredible tips to help you get more referrals, develop a strong brand identity, and leverage social media and ads to attract new customers while nurturing relationships with existing clients. Along with tips that have taken Jordan from Nurse injector to now having multiple Med Spa locations, we also talk about how to be intentional with how you work and scale to keep the most important people and priorities in your life first. Of course, with all of my episodes there’s some humor mixed in there too, and you’ll learn why Jordan named his son after a rat. Highlights00:00 What made you transition from an emergency flight nurse to becoming a nurse injector?05:15 Why did you change your goal from scaling to 10 locations?09:45 The different approaches you can take towards the same goal.13:00 How do you take consistent action to actually make your goals happen?17:00 What are the most important things Med Spa’s can do to grow your ideal clientele?23:30 The benefits of leading with value by valuing yourself, your clients, and your team.27:15 What can I do to incentivize and boost my referrals?33:30 If I have $5k where should I spend that on marketing and advertising?38:15 How to make the most of ads and 10x your investment.43:00 The best way to create a consistent stand out brand amongst your competition.46:00 Do you think it's worth what you’re sacrificing now to build what you’re building?54:00 Is it possible to scale quickly and still have balance in your life?Resources + LinksCheck out the nutritional value + health benefits of lettuce HERE!Learn how to DOUBLE your Instagram Story views.Work with Mike - Learn more about social media marketing and ads for your MedSpa.FollowMike: @mikelemieuxMedSpa Media: @medspa_mediaJordan: @the_murse_injector

Hailey Viterbo is here to help you elevate your aesthetics business, get your customers real results, and overcome imposter syndrome. In this episode, Founder of Blendid Skincare, Hailey Viterbo and I talk about a range of things that not only helped her make the leap and start her own practice, but has created a loyal customer base that have been coming to her consistently over the past 9+ years. We talk about why you should niche down, how to maintain a gold standard experience for every single treatment, and the power of giving the people what they want - posting what your audience wants to hear from you. Hailey has not only found what has worked for her to grow her brand online, but also shares important details that have helped her business explode because she has become an expert in helping her clients heal their acne with a holistic approach that gets her clients real results they rave about. 00:00 - Why should you drink out of a glass bottle vs plastic water bottles?04:15 - What is your biggest hack to show up on social media consistently?06:00 - How do you decide what to post?11:45 - Ways to not only grow your own audience but build the credibility of your team.16:00 - How have you set up the environment of your practice to make your clients feel at home?20:30 - The biggest things that helped Hailey when she first started her practice and went out on her own. 26:15 - How niching down will add fuel to the growth of your business.28:00 - How do you help your clients get rid of acne from the inside out?35:00 - Tips for overcoming imposter syndrome.37:15 - The power of treating each treatment like the best hour of their entire life.38:45 - If you could only get 2 treatments for the rest of your life, what would you choose?43:00 - If you could only choose 3 skincare products what would they be?

Ready for an inspiring journey from nurse to one of the most trusted injectors in Scottsdale? In today’s episode, I sit down with my good friend Marisa Dulin, who shares her remarkable rise from a cautious single mom with a passion for skincare to becoming co-owner of her own thriving med spa, Mode Esthetics and Wellness. Listen in for personalized touches Marisa does that keep clients coming back again and again. We also dive into her thoughts on balancing her personal life with her business and the evolving field of aesthetics. Get ready for heartfelt advice, valuable insights into running a thriving practice, and the power of connecting with clients beyond just treatments.Hope you enjoy!Highlights00:00 - Who is Marisa Dulin?02:10 - What did you learn from your Dad running Guido’s in Scottsdale?04:37 - How did you become an injector?07:00 - Should you go to school when your kids are little or wait until they’re older?10:24 - What has changed about the way injectors are trained today?13:06 - How did you grow your business without using social media consistently?16:05 - The Mirror Method, how to know what your client really wants.19:15 - What is the purpose of social media?23:50 - How much personal life should you show on your professional social media page?25:17 - The time she had a much larger man pass out on her during treatment.29:15 - What made you start your own practice?35:53 - What will her new practice look like?37:20 - What treatments has she had done herself?39:08 - What scares people about getting Botox?40:55 - What’s the legacy you want to leave?

Meet Hannah Ida, a highly skilled nurse practitioner and aesthetic injector with over 15 years of experience in healthcare. Originally from Kansas, Hannah began her career at KU Med and St. Joseph Medical Center before transitioning into aesthetics in 2020. She specializes in correcting filler placement and enhancing areas like the lips and jawline, and her passion for continuous education has led her to advanced training with Allergan. Hannah also contributes as a trainer for new injectors, attending numerous trainings each year to ensure she provides the highest standard of care to her clients.On today’s episode, Hannah shares her journey of starting over after leaving her Scottsdale business to re-establish Ida Esthetics in Kansas City. We talk about the emotional challenges of building a clientele from scratch, the importance of continuous learning in the esthetics industry, and the impact of social media in growing her practice. Plus, we dive into how networking with local businesses and word-of-mouth marketing played a key role in her success, as well as a pivotal conversation that inspired her to pursue her business independently.Hope you enjoy!0:00 - Introduction1:37 - Transitioning business6:28 - Building a new business from scratch9:42 - Challenges and rewards of running a business15:37 - Navigation the aesthetics industry26:52 - Building a personal brand in a new area35:01 - Networking and building relationships43:20 - Overcoming self-doubt and embracing your success48:33 - Future goals and aspirations48:47 - Final thoughts and encouragement

Meet Callie, the passionate owner of SkinFix Studios in Scottsdale, Arizona. A licensed aesthetician and Certified Laser Technician, Callie specializes in treatments like Diamond Glow facials, SkinPen Microneedling, chemical peels, and laser therapy. She uses her knowledge of the most advanced pharmaceutical grade skincare science, combined with cutting edge technology, to create custom skin care plans that result in healthy, beautiful skin for every client.On today’s episode, Callie shares how she went from giving pretend facials to her dad as a child to building a thriving skincare business with over 14 team members. Finding the right mentors early on in her career helped her confidently get her business started faster and she helps mentor her team in the same way. We talk about everything from creating a warm, welcoming environment focused on getting your clients results, to building a team culture where every single member of your team provides the same high quality experience that you do. Plus, we dive into how to manage your roles as a provider, boss, and business owner. Hope you enjoy! 00:00 - How to find mentors in the beauty industry04:15 - Starting out in the industry 06:00 - Making the leap as a solopreneur to organically growing a team09:45 - Tips for building a team culture that improves retention11:30 - Managing your roles as a provider and business owner14:45 - Callie’s passion for helping people transform their skin and their confidence18:15 - Exciting things coming next at SkinFix22:00 - How to work with Callie to get started in the industry or take your business to the next level26:00 - What estheticians should do before starting their own business28:45 - What's coming next in the facial aesthetics industry 31:00 - Top products everyone should have in their skincare cabinet.33:00 - Callie’s favorite treatments and future plans

Allie McAllister is a nurse practitioner and the co-founder of CULT Aesthetics Clinics, CULT Aesthetics Conferences, and Squeeze Skin. Based in Atlanta, Allie has been recognized as one of America's top 100 injectors for two years running. With over eight years of experience in aesthetic medicine, she’s known for her natural approach to anti-aging, focusing on enhancing what makes each person unique rather than making dramatic changes. As a national Galderma trainer, she’s passionate about educating others in the field and helping her clients feel confident and beautiful in their own skin. In today’s episode, Allie shares the inspiring story behind CULT Aesthetics, from its founding to the launch of its popular conference. She opens up about the challenges of transitioning from a provider to a business owner, touching on the complexities of managing multiple companies, building a strong team, and balancing her professional and personal life. Allie also highlights the importance of social media and marketing in setting her brand apart and shares key strategies for client retention and growing her business. She emphasizes the need to treat medical aesthetics as a true medical practice and outlines her vision for the future of CULT Aesthetics, focusing on mindful, quality-driven growth.Hope you enjoy!0:00 - Inception of CULT Aesthetics2:01 - Expansion and Challenges5:14 - Transition from Provider to Business Owner10:21 - Team Dynamics and Leadership13:58 - Social Media and Marketing23:45 - Client Retention and Business Strategy28:24 - Paint the Full Picture for Patients36:02 - Industry Challenges and Future Plans44:14 - Personal Reflections and Legacy

Dan Friedman is the co-founder of Moxie, a platform that helps nurses and med spa entrepreneurs launch and run their businesses more effectively and profitably. Moxie's ultimate goal is to empower independent med spa owners to stay in business sustainably. During our conversation, Dan and I discuss how Moxie helps simplify the complex process of starting and running a medical practice, particularly for first-time business owners. Dan explains how Moxie provides support for every aspect of the business to make entrepreneurs stronger and happier. He also emphasizes the challenges faced by med spa owners, such as the overwhelming complexity of the business, and how Moxie can help streamline these challenges to make running a business more worthwhile.Hope you enjoy!0:00 - Introduction to Dan & Moxie2:16 - Who is a good candidate for Moxie?6:04 - Starting a medical practice with Moxie8:02 - Why Moxie?15:02 - Challenges faced by medspa owners and how Moxie can help simplify19:00 - Owning your business

Erin Hewitt is the owner of Hjem Aesthetics and has over 12 years of experience in the aesthetics space. Originally from Minnesota, Erin's career has taken her across various states, collaborating with top plastic surgeons and honing her skills through extensive training. She prioritizes patient care and strives to connect personally with each individual. As the co-founder of the MN Injectors Collective and a Galderma National Trainer, Erin brings a wealth of expertise to her practice at Hjem Aesthetics. Her vision is to create a welcoming, inclusive space that celebrates individuality and nurtures inner beauty.During our conversation, Erin shares her inspiring journey from feeling embarrassed about working in aesthetics to becoming a top injector in Minnesota and starting her own medical practice in 2023. Erin discusses the unexpected career opportunities and hiring decisions that shaped her path and highlights her personal growth and self-acceptance along the way. Erin offers insights into increasing revenue in the beauty industry, prioritizing patient comfort, and empowering patients to make informed decisions. This episode is perfect for anyone in the aesthetics industry looking to build a successful practice rooted in authenticity and patient care.Hope you enjoy!0:00 - Erin Introduction2:29 - Embarrassment and career changes7:09 - Starting and growing a successful practice11:49 - Trust, support, and business ownership16:29 - Setting boundaries and expectations for employees20:06 - Unexpected career opportunities and hiring decisions25:10 - Personal branding30:40 - Personal growth and self-acceptance36:42 - Building a successful culture in a competitive industry41:44 - The importance of education and training46:27 - Balancing medical ethics and business success51:23 - Building a successful aesthetic practice by embracing individuality and providing personalized care58:14 - Empowering employees, prioritizing culture over profits, and trusting creative professionals1:01:31 - Increasing revenue in the beauty industry1:07:36 - Approach to aesthetic treatments, prioritizing patient comfort1:12:18 - Medical professionals' ethical obligations and how to balance serving patients with allowing them to make their own decisions1:18:33 - Personal growth, prioritizing family, and doing right by people

Marisa Escobar, known as “Marisa the Aesthetic Injector,” is a highly motivated and skilled practitioner at Chrome Aesthetics in Albuquerque, NM. In 2022, she and her business partner founded Chrome Aesthetics, a thriving practice dedicated to providing exceptional aesthetic treatments that help patients look and feel their best at any age. As a Galderma trainer, Marisa emphasizes the importance of continued learning and evidence-based practices to ensure optimal patient outcomes. She's also well known for her hilarious and creative Instagram content. Be sure to check her out @marisa.the.aesthetic.injectorDuring our conversation, Marisa and I explore topics essential for both new and seasoned injectors in the aesthetics industry. She explains how she manages to consistently create content despite her busy schedule and why this effort is vital for her business. Listeners will gain valuable insights on using Instagram to engage with customers, building rapport through authentic social media interactions, and the importance of daily effort for long-term growth. Marisa also discusses her passion for helping the injectors at her practice succeed and her determination to elevate the industry's reputation.Hope you enjoy!0:00 - Marisa introduction 0:41 - New certifications and safety laws in New Mexico6:01 - Feeling empowered to ask your provider questions about their qualifications10:45 - Making time for content ideation and creation12:54 - Learning how to utilize Instagram to get in customers’ faces14:31 - Staying consistent with social media - you’re never finished16:53 - Nurturing and building rapport with social media19:27 - Being your authentic self online and in person23:24 - Give it your best shot day by day by day25:03 - Training with Marisa26:55 - What’s next?28:40 - Marisa’s advice for new injectors32:06 - Leveling up the industry

Amanda Klatt is the co-owner of Vyla Aesthetics located in Park City, UT. Amanda started Vyla in the beginning of 2020, brought on her partner 2 years later, and has a balance between work and life that would make anyone rethink their "hustle culture" attitude.She's ran races 100 miles long (yes that's right, 100!), is a mom and wife, and is so passionate about taking care of her patients and making sure they feel loved and beautiful.We had a wonderful conversation and it left me thinking about my priorities and making sure I'm happy with how much time I spend doing whatever I choose to do.Enjoy!https://www.instagram.com/injectableme/ 0:00 - Introduction05:15 - Instagram marketing for medical aesthetics providers10:43 - Focusing on human connection and personalized care16:18 - Prioritizing family over wealth20:21 - Work-life balance while growing a business25:29 - Importance of education and training32:38 - Choosing the right provider36:52 - Safety concerns with injectables40:18 - Improving aesthetic education and accessibility44:40 - Beauty treatments and their impact on self-esteem

Jennifer Prince (FNP-C, CANS) is the founder of the Institute of Aesthetics located in Scottsdale, AZ. With over 15 years of experience in plastic surgery, skincare, and aesthetic nursing, she has established herself as a leading expert and educator in the field. Her passion for education led her to create the Institute of Aesthetics, an elite medical wellness and aesthetic training center. Jennifer is also an Allergan Medical Institute Ambassador Trainer, a Juvederm Lip Series Trainer, and a key opinion leader. She serves on various advisory boards and is a GenNOW Global Aesthetic Trainer for Galderma, a GAIN Business Trainer, and recognized as a Galderma Center for Excellence. Beyond training, she runs a successful medical spa and a Patreon training platform, constantly striving to inspire growth and education in the aesthetics industry.This episode takes a deep dive into her journey, challenges, and triumphs in the aesthetics industry. Her story is one of resilience, continuous learning, and a commitment to empowering others. Jennifer provides valuable insights for anyone interested in aesthetics, business, or personal growth.02:30 - How she got started09:30 - Only 2 other injectors when she started11:45 - Establishing credibility13:30 - Obsessive about learning14:30 - Training more and going in debt15:00 - Filling a need and creating a training16:15 - Redefining wealth18:30 - Why she started her own practice19:45 - Mike says why she is the best and why he would want to learn from her20:30 - What’s your legacy? (Why she mentors)21:40 - Deciding to become an NP22:00 - Program breakdown24:15 - Through hardship comes growth25:45 - Alone for first time in her life27:50 - Losing entire staff29:00 - Achievement as a trauma response30:00 - Why she stays here in Scottsdale31:00 - Mike’s input into what’s important32:15 - Learning to love herself33:00 - Living to work instead of working to live34:30 - The team changed and blocks were removed35:30 - Learning to not be hurt by turnover and to have gratitude for hard things36:20 - What’s one thing she would change? 37:00 - Advice to any injector (social media lies)38:00 - Her goal for social media39:15 - Someone in-house running social - can you really hand it off? (Mike moment)40:30 - How to maximize an in-house social media person42:45 - Fighting burnout43:30 - Realigning business & social with the life you want43:45 - Enneagram 3, wing 245:00 - Empowering women as her soul purpose and the biggest lesson she wants to leave her daughters46:50 - Leaning too much on kids, asking them to grow up too soon, and biggest fears48:00 - The things that have scared her the most are the things that she’s the most proud of50:15 - What she does for fun52:30 - 2 treatments she would do for life53:15 - What’s next?54:30 - Universe saying slow down55:30 - More practices doesn’t mean more profitshttps://www.instagram.com/jennifer_prince_aesthetics

Rashae Doyle is the owner and founder of BevelUp, a med spa in Tampa, Florida. In this episode, Rashae discusses her journey into the aesthetics industry, starting from when Botox was first FDA approved in the early 2000s. She talks about her hesitation to open her own business and how she eventually overcame that to open Bevel Up in 2021. Rashae also shares her ambitious plans for scaling BevelUp across the state of Florida and eventually the country. This episode covers crucial topics for any growing medspa including building a strong team and culture, providing excellent customer service, using social media and content creation for growth, and believing in yourself and in your dreams.0:00:00 Introduction: Rashae and BevelUp0:02:04 Journey into the aesthetics industry0:05:34 Opening first location0:09:25 Goals for more locations0:16:59 The most rewarding parts of Rashae's work0:19:24 Advice for growing a client base and revenue0:24:10 The importance of social media and content creation0:27:34 The potential impact of sharing your story and vision with others0:33:10 Team development and dynamics 0:36:55 Frustrations with the industry0:39:34 Differentiation without gatekeeping0:42:05 Get to know and connect with Rashae

Jackie North, CEO of The Peak CFO, joins the podcast to discuss the importance of financial health for medical aesthetics providers. She emphasizes the need for business owners to embrace their financials and understand key concepts such as cash flow and profit and loss statements. Jackie also provides insights on topics like shiny object syndrome, paying staff, paying oneself as a business owner, and strategies for increasing profitability. She encourages business owners to build a strong team and seek professional help to navigate the complexities of financial management. 00:00 Introduction: Jackie North and The Peak CFO01:01 The Benefits of a Fractional CFO05:20 Controlling Overhead Costs in a Med Spa06:15 Transitioning from Public Accounting to The Peak CFO08:11 The Role of a Fractional CFO in Med Spa Growth10:05 Avoiding Shiny Object Syndrome13:21 Choosing Between 1099 and W-2 for Staff19:59 Understanding Cash Flow vs Profit and Loss Statements22:49 Strategies for Increasing Profitability in Med Spas25:08 Common Mistakes and Recommendations for Med Spa Owners28:03 The Power of Memberships in Med Spas28:30 Avoiding Unnecessary Expenses and Making Smart Investments29:20 Taking the First Step: Seeking Professional Help

Kendra Harris, owner of Wildflower Beauty Bar, shares her journey in the aesthetics industry and the importance of customer service and adding value to services. She emphasizes the need for personal connection and physical touch in a world driven by social media. Kendra discusses the challenges of selling skincare and the importance of educating clients on the benefits. She also highlights the need for estheticians to charge what they are worth and not undercut themselves. The conversation concludes with the impact of COVID-19 on the industry and the shift towards prioritizing client results. Kendra discusses the importance of not assuming what clients can or can't afford and shares a personal anecdote about a client who bought a new car but still had the money for expensive treatments. She emphasizes the need to communicate openly about prices and offer options to accommodate different budgets. Kendra also talks about her struggles with depression and anxiety while starting her school and how she overcame them. She highlights the importance of going through difficult times and learning from them. Kendra shares her passion for creating a nurturing and inclusive environment in her business and the joy she finds in making people feel good.   00:00 Introduction and Season 2 of Behind the Needle04:18 Kendra's Start in Aesthetics and Early Career06:38 Building a Clientele and the Importance of Word-of-Mouth08:30 The Shift to Social Media and the Need for Human Connection25:20 Increasing Skincare Sales and Adding Value to Services30:27 The Importance of Skincare and Helping Clients Achieve Results34:42 The Importance of Not Assuming Client Affordability44:53 Overcoming Challenges and Building Resilience55:23 Creating a Nurturing and Inclusive Business Environment01:05:43 The Power of Passion and Drive01:06:12 Making People Feel Good: The Key to Success in Aesthetics

Elle Edwards is an Arizona Native, mother of 2, wife of her one and only, and believer that everyone can achieve greatness. She has always had a passion for the aesthetics industry. Starting by getting her medical aesthetician license, to then becoming a nurse, then going further to become an NP… Elle has been within the industry of aesthetics in plastic surgery, injecting and dermatology for 15 years. She is the medical director for 20+ amazing aesthetic clinics across Arizona and has seen first hand all the do’s and don’ts both behind the scenes on the business side and out in front of it with patient care. Her main focus within Synergy is to help those within the industry that have struggled to grow and succeed, to find deliberate and accessible ways and niches to flourish and take themselves to the next level within the industry regardless of title or level.

Jordan White, owner of Urban Aesthetics, is a highly sought after aesthetic injector, national trainer and key opinion leader in the Medical Aesthetics space. Known to many as The Murse Injector, Jordan has trained along side of some of the most renowned providers and trainers in the world including Julie Horne, Dr. Subbio and Dr. Sam Assasa. When not injecting, Jordan is traveling the country training others on advanced injectables and laser applications. He is known for his injectable expertise; specifically lips, liquid rhinoplasties, full facial balancing and jawline contouring, as well as his extensive knowledge and experience with a wide variety of aesthetic lasers. Jordan has been featured in several publications including most recently being named the top aesthetic injector in Arizona by Phoenix Entrepreneur Magazine in 2022 and Top 20 Men of the Year by Deluxe Version Magazine. Jordan is passionate about providing results that are tailored to each patients desired goals.