It's Mostly Marketing

Lisa and Simon explore the evolution of newsletters and email marketing, emphasizing the need for reimagining content to engage today's audience. They discuss the importance of personalization, the role of AI in enhancing email strategies, and the significance of visual design. The conversation also touches on the challenges of traditional email marketing, the necessity of testing and optimization, and future trends that may shape the landscape of email communication.Platforms mentioned: ConstantContactHubSpot KlaviyoMailChimp

After 36 episodes, we're taking a short hiatus. We'll be back soon!

Lisa and Simon discuss eight essential marketing rules that have proven effective over their 35 episodes. They emphasize the importance of understanding your audience, having a solid marketing plan, crafting clear messaging, providing value, optimizing for mobile, tracking analytics, continuous testing, and building relationships with customers. The conversation culminates in an eight-week challenge for listeners to implement these rules in their marketing strategies.#marketing, #audience, #planning, #messaging, #value, #mobile, #analytics, #testing, #relationships

In this conversation, Lisa and Simon explore the art and power of storytelling, particularly in the context of marketing. They discuss the importance of structure in storytelling, the emotional connections that stories can create, and how storytelling can be used both externally with customers and internally within organizations. They also provide practical tips for crafting compelling narratives and emphasize the role of data in storytelling. The conversation concludes with insights on how to effectively use storytelling to build trust and engage audiences.storytelling, marketing, emotional connection, narrative structure, case studies, internal communication, AI in storytelling, customer testimonials, persuasive communication, effective marketing

In this conversation, Lisa and Simon discuss their recent travel experiences, focusing on hotel stays and brand loyalty. They explore how personal experiences shape their preferences for hotel brands and loyalty programs, and delve into the broader implications of brand loyalty in competitive markets. The discussion highlights the importance of customer experience, communication, and feedback mechanisms like the Net Promoter Score in building and maintaining brand loyalty. In this conversation, Simon and Lisa explore the significance of customer feedback, emotional connections, and brand loyalty in business. They discuss strategies for improving customer experiences, the importance of personalization, and how to create advocates through word of mouth. The dialogue emphasizes the need for businesses to deliver on their promises and maintain high-quality standards to build trust and loyalty among customers.

Lisa and Simon explore the art of running successful promotions without overwhelming your audience. They dive into why some brands thrive by embracing fabricated holidays like Prime Day and Make Your Will Month, while others risk losing customer interest through constant discounting.Drawing from real-world examples—like gyms avoiding the January rush and airlines running frequent sales—they discuss how to strike the right balance between urgency and overexposure. You’ll hear insights on how to plan strategic promotions that build excitement without burning out your audience. Plus, Lisa and Simon share practical tips on segmenting customer groups, leveraging seasonal events, and creating campaigns that keep customers engaged year-round.Tune in to learn how smart promotion strategies can make your business stand out—even when the market feels saturated.#PromotionStrategy, #SmartMarketing, #CustomerEngagement, #BrandLoyalty, #MarketingTips, #PromoFatigue, #SalesStrategy, #CreativePromotions, #BusinessGrowth, #MarketingInsights

Lisa and Simon discuss their recent experiences and transition into a deeper conversation about the impact of AI on search engine optimization (SEO) and the emerging concept of generative engine optimization (GEO). They explore the differences between traditional SEO and GEO, emphasizing the need for businesses to adapt their content strategies to remain visible in an AI-driven landscape. Practical tips for business owners are shared, including the importance of structured content and FAQs, as well as the challenges of tracking AI-generated traffic. The conversation concludes with reflections on the evolving relationship between AI and marketing, encouraging listeners to embrace a more human approach in their content creation.

In this episode of It's Mostly Marketing, Lisa and Simon sit down with attorney Linsey Krolik to unpack the legal side of marketing. From understanding why CAN-SPAM isn't Canadian (surprise!) to navigating privacy laws like CCPA and CalOPPA, we dive into everything small business owners and marketers need to know about compliance, customer trust, and avoiding costly mistakes.We cover how marketing became a regulated industry, why a simple privacy policy isn’t always enough, how to stay compliant with email and SMS marketing laws, and why being "clever" with advertising claims could land you in legal hot water. It's a conversation full of real-world examples, practical advice, and a little marketing history trivia you won’t forget.Resources Mentioned:FTC Data Privacy Guidance for BusinessesFTC CAN-SPAM Act Compliance Guide for BusinessesCalifornia Consumer Privacy Act (CCPA) OverviewCalifornia Online Privacy Protection Act (CalOPPA) OverviewSanta Clara University Entrepreneurs' Law Clinic – Free legal help for startups and small businessesTermly.io – Free Privacy Policy GeneratorTakeaways:Trust, transparency, and compliance aren't just legal checkboxes — they're essential parts of building a sustainable brand.#MarketingCompliance #DataPrivacy #SmallBusinessMarketing #MarketingLaw #EmailMarketing #CCPA #CANSPAM #PrivacyPolicy #MarketingTips #ItsMostlyMarketing #Podcast

In this conversation, Simon and Lisa discuss the impact of economic downturns on small businesses, focusing on consumer behavior, pricing strategies, and effective marketing techniques. They explore how rising costs affect consumer spending and the importance of demonstrating value to customers. The discussion also highlights common pain points for small business owners and offers strategies for navigating challenging economic times, including low-cost marketing options and effective messaging. In this conversation, Lisa and Simon discuss effective marketing strategies during economic downturns, emphasizing the importance of email marketing, building brand loyalty, leveraging referrals, and shifting advertising strategies. They highlight the need for research and understanding consumer sentiment, optimizing the marketing funnel, and creating value-driven offers. The discussion also covers the power of educational content and the significance of engaging with the audience for feedback.

Lisa and Simon discuss the challenges and strategies involved in managing creative projects, particularly in small business settings. They emphasize the importance of having structured processes, the role of creative briefs, and the need for clear goals and documentation to ensure effective execution. The discussion also touches on the iterative nature of creative work and how to maintain brand consistency across various projects. In this conversation, Lisa and Simon delve into the intricacies of creating effective creative briefs in marketing. They discuss the importance of understanding the target audience, crafting clear messaging, and avoiding common pitfalls that can lead to confusion and inefficiency. The duo emphasizes the need for clarity and flexibility in briefs, as well as the value of using templates to maintain brand consistency. They also highlight the significance of stakeholder engagement and the necessity of a well-defined brief to streamline the creative process.creative process, strategy, creative brief, project management, small business, design, documentation, efficiency, branding, marketing, creative briefs, marketing strategy, audience targeting, project management, brand consistency, messaging, marketing pitfalls, clarity in communication, templates, stakeholder engagement

In this engaging conversation, MacKenzie Green shares her inspiring journey from being a Division One swimmer and beauty pageant contestant to becoming a leading figure in social media and marketing. She discusses the importance of data-driven marketing, the evolution of social media, and the challenges faced by young professionals, especially women, in the industry. MacKenzie emphasizes the need for small businesses to embrace social media and content creation while also highlighting the significance of hiring experts to help navigate the complexities of digital marketing. Throughout the discussion, she offers valuable advice and insights drawn from her personal experiences and professional growth.MacKenzie's book recommendations:Because of the Internet, Gretchen McClulloch Our Great Hemisphere, Mateo OskoporPlayworld, Adam RossChallenger, Adamn Higginbotham You can find MacKenzie:LinkedIn: linkedin.com/in/mackenziegreenInstagram: @missusa2mbaTikTok: @kenziekeymag #marketing, #leadership, #social media, #goals, #goal setting, #Mackenzie Green, #digital innovation, #beauty pageants, #career advice, #content creation, #data-driven marketing, #personal branding, #entrepreneurship

In this conversation, Lisa and Simon explore the multifaceted world of branding, discussing its importance beyond just logos, the elements that make a strong brand, and the necessity of a brand strategy. They emphasize the significance of consistency in branding and how it impacts customer experience. The discussion also touches on the flexibility needed in branding guidelines and the role of brand identity in creating a memorable presence in the market. In this conversation, Simon and Lisa delve into the intricacies of brand guidelines, discussing the importance of maintaining brand integrity, the role of visual identity, and the impact of legal considerations. They explore how to create effective brand guidelines, the significance of authenticity, and the challenges of revisiting brand identity.

In this engaging conversation, Lisa and Simon delve into their personal and professional journeys, sharing insights from their early marketing careers, mistakes they've made, and the lessons learned along the way. They discuss the importance of feedback, the buzzwords that annoy them, and what alternative careers they might have pursued. The conversation also touches on their favorite apps and entertainment choices, providing a well-rounded view of their personalities and experiences.

Lisa and Simon discuss the significance of testing in marketing, drawing insights from Scott Galloway's podcast. They emphasize the importance of data-driven decisions over gut feelings, explore various marketing channels, and provide actionable strategies for testing in email marketing and advertising. In this conversation, Lisa and Simon delve into the intricacies of advertising and website testing, emphasizing the importance of continuous optimization and creative strategies. They discuss the role of automated tools in testing, the significance of understanding ad placements, and the challenges associated with website testing. The duo also highlights common mistakes marketers make during testing and shares best practices to enhance effectiveness. Throughout the discussion, they stress the need for curiosity and documentation in the testing process, ultimately advocating for a culture of constant learning and adaptation in marketing strategies.#marketing, testing, Scott Galloway, email marketing, advertising, digital marketing, data-driven decisions, marketing strategies, hypothesis testing, marketing channels, advertising, testing, optimization, website testing, multivariate testing, creative fatigue, ad performance, marketing strategies, common mistakes, best practices

Simon and Lisa discuss the importance of reevaluating marketing strategies, establishing clear goals, and aligning team efforts. They emphasize the need for tracking and measuring marketing effectiveness, evaluating tools and technologies, and optimizing processes to ensure ongoing success. The discussion highlights the significance of adapting to changes in the market and the necessity of having structured processes in place for effective marketing management.#marketing, #reevaluation, #trategy, #tracking, #measurement, #tools, #technology, #optimization, #goals, #alignment

Lisa and Simon discuss the evolving landscape of marketing roles, particularly focusing on fractional marketing positions and the importance of generalists in small businesses. They explore how to identify business needs, the significance of trust in partnerships, and the role of AI in enhancing marketing efforts. The discussion emphasizes the need for curiosity and adaptability in marketing professionals, as well as the importance of evaluating potential partners based on their skills and relationship fit.fractional marketing, generalist, business goals, marketing strategy, nonprofit fundraising, marketing roles, small business, marketing evaluation, trust in business, AI in marketing

Lisa and Simon's friend, Dr. Kelly Garneau, discuss the integration of AI in writing education, exploring how it impacts student engagement, classroom dynamics, and academic policies. Kelly emphasizes the importance of teaching students to critically engage with AI tools while maintaining their writing skills. The discussion also covers the evolving nature of AI in academia and offers practical advice for educators and students on navigating this new landscape.⁠Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts #AI, #writing education, #student engagement, #classroom technology, #academic policies, #AI tools, #writing skills, #critical thinking, #future of education, #teaching strategies

Lisa and Simon discuss the importance of empowering employees to act as brand advocates. They explore various strategies for leveraging social media, encouraging content creation, and establishing brand guidelines to ensure employees feel comfortable promoting the brand. The discussion highlights the benefits of authenticity and engagement that come from employee advocacy, as well as the potential for cost efficiency in marketing efforts. The conversation concludes with a call to action for listeners to subscribe to their podcast. Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts marketing, advocacy, employee-generated content, EGC, brand, marketingtips, smallbusiness, smb

Lisa and Simon reflect on their journey of creating a podcast, discussing the importance of planning, data-driven decision-making, and the need for flexibility in business strategies. They emphasize the significance of evaluating past performance to inform future planning and the role of metrics in measuring success. The discussion also touches on common pitfalls to avoid and the necessity of adapting to changes in the market.Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hostsAsk the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts⁠#business planning, #reflection, #data-driven, #metrics, #goal setting, #innovation, #small business, #performance evaluation, #strategy, #adaptability

Lisa and Simon discuss the challenges of analyzing survey data and how AI can streamline the process. They explore various AI tools available for data analysis, emphasizing the importance of ensuring data accuracy and validity. The discussion also covers practical applications of AI in deriving actionable insights from survey responses, segmenting data for deeper analysis, and the future of data analysis with AI. Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ #AI, survey analysis,#data insights, #qualitative research, #quantitative research, #data tools, #customer feedback, #data segmentation, #actionable insights, #data accuracy

In this conversation, Lisa and Simon discuss the importance of customer feedback and research for small businesses. They explore various methods of gathering insights, including surveys, Google Trends, and competitor analysis. The conversation emphasizes the need for data-driven decisions and the value of understanding customer experiences. They also touch on the role of incentives in encouraging participation in research and the potential for third-party facilitators to assist in gathering insights. The discussion concludes with a call to action for businesses to utilize research effectively to enhance their offerings. Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ #customer feedback, #small business research, #surveys, #Google Trends, #market insights, #customer engagement, #data-driven decisions, #research methods, #user experience, #competitor analysis

Simon and Lisa discuss the intricacies of digital advertising, starting with the importance of strategic advertising for small businesses. They delve into the definitions of digital versus analog advertising, explore various strategies for effective campaigns, and emphasize the significance of setting clear goals and targeting the right audience. The discussion also covers creative strategies for ads, measuring performance, common mistakes to avoid, and final thoughts on how to approach advertising effectively. Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ #itsmostlymarketing, #marketing, #tangentstotactics, #marketingtips, #digitaladvertising, #advertising, #adtips, #ads

In this conversation, Lisa and Simon discuss various low-cost marketing strategies, emphasizing the importance of networking, word of mouth, and leveraging social media. They explore tools for content creation, the role of AI in marketing, and the significance of email marketing. The discussion also covers the necessity of measuring success through analytics and customer feedback, as well as the impact of SEO on driving traffic to websites. The conversation concludes with practical advice for businesses looking to implement effective marketing strategies without breaking the bank. Meet the hosts: ⁠⁠https://itsmostlymarketing.com/meet-the-hosts⁠ Ask the hosts: ⁠⁠https://itsmostlymarketing.com/ask-the-hosts #networking, #low-cost marketing, #social media, #content creation, #email marketing, #SEO, #customer feedback, #marketing strategies, #word of mouth, #analytics

Simon and Lisa explore the impact of AI on marketing, discussing its applications in automation, personalization, and content creation. They highlight the importance of understanding AI tools, writing effective prompts, and balancing AI with human creativity. The conversation also touches on ethical considerations and the future of AI in marketing, emphasizing the need for marketers to adapt and learn as technology evolves. Meet the hosts: ⁠⁠https://itsmostlymarketing.com/meet-the-hosts⁠ ⁠ Ask the hosts: ⁠⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ ⁠ #itsmostlymarketing, #marketing, #tangentstotactics, #genai #ai

Simon and Lisa discuss the importance of landing pages in digital marketing, emphasizing their role in driving conversions. They explore the key elements that make landing pages effective, including the need for a clear call to action, the removal of distractions, and the importance of cohesive design. The conversation also touches on the significance of testing and optimizing landing pages to ensure they meet user expectations and achieve desired outcomes. In this conversation, Simon and Lisa delve into the significance of A/B testing in marketing, emphasizing the need for careful analysis of user behavior on landing pages. They discuss the importance of optimizing for conversions, the role of user testing, and common pitfalls that lead to landing page failures. The conversation also covers effective strategies for creating landing pages and the tools available for marketers to enhance their online presence. Ultimately, they stress the importance of continuous measurement and adaptation in marketing efforts. #itsmostlymarketing #landingpages #marketing #optimization #testing

Lisa and Simon discuss key metrics such as website traffic, conversion rates, and user engagement, emphasizing the need for businesses to understand their data to make informed decisions. The conversation also covers various tools available for analytics, the integration of different marketing channels, and the significance of identifying trends to derive actionable insights from data.

Simon asks Lisa about the fundamentals of email marketing and its importance for businesses. They explore the benefits of email over other media, ethical considerations in list building, and the components of effective email marketing. The discussion also covers mobile optimization, measuring success, choosing the right platforms, common mistakes, and practical steps for getting started with email marketing.#itsmostlymarketing, #tangentstotactics, #smbmarketing, #marketing, #smallbusinessmarketing, #emailmarketing, #customermarketing, #emailstrategies

Lisa and Simon pause from the regularly scheduled program to answer listener questions. They explore various marketing strategies, focusing on audience engagement, the importance of mapping marketing funnels, and personalizing approaches for diverse customer bases. They discuss the challenges of lead magnets and conversion rates and provide insights into marketing opportunities. #itsmostlymarketing #tangentstotactics #smbmarketing #marketing #smallbusinessmarketing #leadmagnets #webstrategy #leadgeneration

Lisa and Simon explore the concept of lead magnets in marketing, discussing their importance in capturing customer information and converting prospects into clients. They use real-life examples from a recent home expo, highlighting various offers and strategies used by vendors to engage potential customers. The discussion covers different types of lead magnets, how to choose the right format, and the significance of creating irresistible offers. They emphasize the need for testing and measuring the effectiveness of marketing strategies, as well as the importance of follow-up communication with leads. #itsmostlymarketing #tangentstotactics #leadmagnets #webstrategy #leadgeneration

Lisa and Simon delve into the intricacies of demand generation and traffic generation, discussing the importance of understanding these concepts for effective marketing. They explore various strategies for generating traffic, including content marketing, SEO, and leveraging social media. The discussion also covers the role of paid advertising and search engine marketing, emphasizing the need for targeted campaigns and the significance of landing pages. Additionally, they touch on the impact of AI in marketing and the necessity of measuring success to refine strategies over time. #itsmostlymarketing #tangentstotactics #webstrategy #leadgeneration #traffic

Simon and Lisa delve into various aspects of website basics, including web hosting, content creation, audience engagement, SEO strategies, and the importance of customization and credibility in establishing a digital presence. They discuss the evolution of digital marketing practices and how businesses can effectively connect with their target audience. Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ Resources: Website basics guide: https://itsmostlymarketing.com/resources/website-basics Free consultation: https://itsmostlymarketing.com/work-with-us #itsmostlymarketing, #marketing, #tangentstotactics, #webstrategy

Mimi Rosenheim shares her journey and discusses the importance of understanding the difference between messaging and copy, the power of storytelling in marketing, and the need for businesses to target different audiences effectively. Mimi also highlights common pitfalls for small business owners in marketing, the significance of revisiting messaging as a living document, and the role of SEO in shaping effective communication strategies. Throughout the discussion, she emphasizes the importance of customer-centric messaging and the value of learning from successful writers in the field. Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ Resources: Obviously Awesome, by April Dunford Punchy by Emma Stratton Free messaging template: https://docs.google.com/document/d/1W_CVXbVd9ikRiyaig2eS_ynI6aqh6_djQBnefByHe9A/copy?usp=sharing Free consultation: https://itsmostlymarketing.com/work-with-us #itsmostlymarketing, #marketing, #tangentstotactics, #messaging, #customerexperience, #teambuilding, #businessgrowth

In this conversation, Lisa and Simon discuss the importance of marketing analytics, focusing on tools like Google Analytics and Google Tag Manager. They explore the concept of marketing attribution, emphasizing the significance of understanding touch points in the customer journey. The discussion covers various attribution models, the role of tagging in tracking marketing efforts, and how to use data to make informed marketing decisions. They also highlight the need for a balanced approach between brand awareness and demand generation strategies. Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ Resources: Free analytics: https://analytics.google.com Free UTM builder: https://ga-dev-tools.google/ga4/campaign-url-builder/ Free Tag Manager: https://tagmanager.google.com/ Free consultation: https://itsmostlymarketing.com/work-with-us #itsmostlymarketing, #marketing, #tangentstotactics, #entrepreneurship, #customerexperience, #teambuilding, #businessgrowth, #leadership, #CRM, #operations, #touchpoints, #attribution, #marketingattribution, #utm, #utmcodes

In this conversation, Kristina Williams shares her journey of starting and growing her gymnastics school, discussing the challenges and successes she faced along the way. She emphasizes the importance of customer experience, effective marketing strategies, and building a strong team. Kristina also highlights the significance of data management and setting clear goals for business growth. Her insights provide valuable lessons for aspiring entrepreneurs, particularly in the service industry. Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts ⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts ⁠ #gymnastics, #smallbusiness, #marketing, #entrepreneurship, #customerexperience, #teambuilding, #businessgrowth, #leadership, #CRM, #operations Resources mentioned in this episode: Books: The E-Myth: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber FYI: For Your Improvement - Competencies Development Guide by Michael M. Lombardo QBQ! The Question Behind the Question: Practicing Personal Accountability at Work and in Life by John G. Miller Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek The Road Less Stupid by Keith J. Cunningham Podcasts: EntreLeadership with Dave Ramsey Well-oiled Operations with Stacey Tushel Social Media Marketing

Simon and Lisa discuss how the marketing funnel is not a linear process but rather a dynamic and personalized journey for each user. They also highlight the differences in marketing funnels for different types of businesses, such as a coffee shop versus a tech startup. The importance of targeting the right audience, refining marketing strategies, and measuring and optimizing campaigns is emphasized. Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts⁠ #ItsMostlyMarketing #TangentsToTactics #MarketingFunnel #SmallBusinessSuccess #MarketingStrategy

Simon and Lisa discuss various aspects of marketing, including the importance of understanding target audiences, crafting effective messaging, and utilizing customer data to inform marketing strategies. He emphasizes the need for businesses to focus their marketing efforts and adapt to changes in the market, including the integration of AI in marketing strategies. The conversation also touches on the significance of building personas and the role of ecosystems in product marketing. Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hosts/ ⁠ Ask the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts/ ⁠ Resources: Free analytics: https://analytics.google.com Free UTM builder: https://ga-dev-tools.google/ga4/campaign-url-builder/ Free Tag Manager: https://tagmanager.google.com/ Free consultation: https://www.itsmostlymarketing.com/meet-the-hosts#work-with-us #itsmostlymarketing, #marketing, #tangentstotactics, #targetaudience #businessgrowth, #leadership, #messaging

Join Lisa and Simon as they unpack the essentials of marketing for small businesses. In this episode, we're diving into the core elements that can make or break your marketing efforts. Discover why starting with a solid strategy is crucial and how understanding your brand and audience can set you apart. We'll walk you through creating a comprehensive marketing plan, establishing an effective online presence, and implementing lead generation strategies that work. Curious about the differences between paid and organic marketing? We've got you covered. We'll also demystify the marketing funnel and share insights on nurturing customer relationships. Whether you're just starting out or looking to refine your approach, this episode is packed with actionable advice to elevate your marketing game. And don't worry – we might take a few interesting detours, but it's mostly marketing! Tune in for a blend of expert tips, real-world examples, and a touch of humor to keep things interesting. Meet the hosts: https://itsmostlymarketing.com/meet-the-hosts Ask the hosts: https://itsmostlymarketing.com/ask-the-hosts #ItsMostlyMarketing #TangentsToTactics #MarketingEssentials #SmallBusinessSuccess #MarketingStrategy

Welcome to "It's Mostly Marketing," the essential podcast for small businesses and startups looking to master their marketing game. Hosts Lisa Flosznik and Simon Hunt, seasoned marketing experts, kick off this series by introducing their unique blend of practical strategies and engaging conversations. In this premiere episode, discover why effective marketing is crucial for small business success, get a sneak peek at upcoming topics from social media tactics to branding essentials, and learn how to submit your burning marketing questions for future episodes. Whether you're launching a startup or growing an established business, join us every Wednesday for actionable insights, expert advice, and a touch of humor to elevate your marketing efforts. Visit itsmostlymarketing.com for exclusive content and to join the conversation. #ItsMostlyMarketing #TangentsToTactics #SmallBusinessMarketing #StartupTips #DigitalMarketingStrategy