PODCAST · business
QuadCast: A Digital Marketing Podcast
by AlphaQuad
QuadCast is the digital marketing podcast from the team at AlphaQuad, a leading digital marketing agency in Warwickshire. Join us as we explore all things digital marketing, from SEO and content creation to social media and PPC. Meet the experts behind 25 years of successful campaigns. Whether you're a seasoned pro or just starting out, QuadCast offers valuable insights for everyone passionate about digital marketing.
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Making Sustainability Simple with Lyn Lapworth (Eco For All)
In this episode, Sara and Lewis are joined by Lyn Lapworth from Eco For All to talk about making sustainability realistic, affordable, and manageable for busy people.Lyn shares how she helps individuals and businesses make simple, everyday changes that reduce overwhelm, save money, and improve both personal well-being and environmental impact.Whether you’re just starting your sustainability journey or looking for easier ways to do more, this episode is packed with practical ideas you can actually stick to.Learn more about Lyn at eco-for-all.co.uk and on LinkedIn.
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Modern HR and Workplace Inclusivity with Lauren Gatenby (Renzo Consulting)
Sara and Lewis joined by Lauren Gatenby, Managing Director of Renzo Consulting, to talk modern HR, workplace inclusivity, and what it really takes to support people at work.From leaving school early and building a career in HR, to launching her own consultancy and navigating an ADHD diagnosis, Lauren shares her journey into self-employment and how it’s shaped her people-first approach to business.They discuss burnout, productivity, and flexible working, why “one-size-fits-all” doesn’t work for employees, and how small changes in communication and culture can make a huge difference. Lauren also explains how employers can better support neurodivergent staff, build psychological safety, and align their internal culture with their external brand.Whether you’re running a growing business, managing a team, or rethinking how your workplace operates, this episode offers practical insight into creating healthier, more inclusive, and more effective working environments.Find Lauren at Renzo Consulting and LinkedIn.
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Access Funding for Small Charities with Phoenix Humphreys (Raise to Rise)
In this episode, Sara and Lewis are joined by Phoenix Humphreys, founder of Raise to Rise, a business dedicated to helping small and new charities access funding in a way that's realistic, ethical, and sustainable.Phoenix shares her journey from corporate facilities management to charity fundraising consultancy, and how, since launching Raise to Rise, she's supported more than 30 charities with securing funding.If you're part of a charity, CIC, or community organisation navigating funding challenges, this episode is packed with practical insight, reassurance, and real-world advice.Find Phoenix at raisetorise.co.uk and LinkedIn.
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COPY THAT #16 "Cautionary Tales, Insurance/Isnurance/Insunarce & Alien vs Predator" with Anne East
This week, Lewis is joined by freelance copywriter Anne East to talk career zigzags, long-form writing, and the curious joy of falling down research rabbit holes.From Cosmopolitan work experience to a decade in retail buying, to a local authority web author job and finally 10 years of freelancing, Anne shares how she built a flexible career around writing, parenting and sheer persistence. Anne talks methodical writing, agonising over intros, why cleaning the kitchen is often the best cure for writer’s block, and the power of clear, simple copy over unnecessary complexity.They also talk about the underappreciated gem that is Alien vs Predator, the beauty of listening to Chopin in the rain, and the glory that is Alan Menken's score for Disney's The Hunchback of Notre Dame.Find Anne on LinkedInVisit her website, Black Stag Copy
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Supporting Mental Health at Work with Liz Maughn (Empower Mental Health Training & Consultancy)
In this episode of QuadCast, Sara is joined by Liz Maughn from Empower Mental Health Training & Consultancy for an open and practical conversation about mental health at work.Liz shares her journey from decades in social care to becoming a mental health first aid trainer, and why proactive support is essential for every business.They explore how mental health first aid works, the signs leaders and colleagues should look out for, why prevention saves time, money and stress, and how organisations can build policies and cultures that genuinely support people. If you’re a business owner, manager, or employee who wants to make your workplace safer, healthier, and more supportive, this conversation is a great place to start.Find Liz on LinkedInVisit Empower Mental Health Training & Consultancy's website🔗 Explore More from AlphaQuad🌐 Website: https://www.alphaquad.co.uk/Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
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COPY THAT #15 "Poetry, Poldoore & Marco Pierre White" with Mitchell Wood
This week, Lewis is joined by Mitchell Wood, a poet turned freelance copywriter.From leaving school at 16, discovering poetry, and completing Open University creative writing degrees, to going in-house before finally taking the freelance leap for family and flexibility, Mitchell shares how he built a generalist career spanning cosmetics, construction, sustainability, cooking, pets, accounting...and a whole load of LinkedIn ghostwriting.They get into Spider-Man, the uncanny valley, Poldoore's unique blend of jazz and funk, and that time Marco Pierre White read Mitchell’s script on camera.Find Mitchell on LinkedInVisit his website: contentwithmitch.co.uk
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COPY THAT #14 "Banks, Botox & Being Your Own Biggest Fan" with Suzanne Frear
This week, Lewis is joined by freelance copywriter Suzanne Frear to talk career pivots, storytelling, and why good enough is often more than good enough.From 18+ years facilitating and admin-ing in a European bank in Germany, to maternity leave experiments with newsletters, to finally walking away post-Brexit to go all-in on words, Suzanne shares how she rebuilt a career around writing, community and human connection. There’s chat about working with everyone from osteopaths and aesthetics clinics to antique dealers in the Outer Hebrides, and why not niching by industry has actually become her niche.They also dig into ghostwriting so clients “hear themselves” on the page, allyship charities, social-change film festivals, and the importance of being your own biggest fan....and once again, Lewis recommends The Exorcist and Barbra Streisand's memoir...Find Suzanne on LinkedInVisit her website
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COPY THAT #13 "LinkedIn Situationships, Aaron Sorkin, & the Sweet Smell of Ingenuity" with Sam Whitlock
This week, Lewis is joined by freelance copywriter Sam Whitlock to talk freelancing, tone, and why copy’s real power sits far beyond “words on a page.”From studying copywriting at university and seven years agency-side, to going solo to slow the pace and go deeper, Sam shares how he prototypes ideas fast, workshops with clients, and solves communication problems (not just content requests).They dig into open briefs that start with “what fun could we have?” and lead to brand strategy, employer brand, and culture, finding your own voice vs. finetuning your brand voice, and why content marketing is shifting.Find Sam on LinkedInVisit samuelwhitlock.comCheck out Yes Friends and join their newsletter
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COPY THAT #12 "Storyteller on Wheels, Taboo Brands, & Binaural Beats" with Sheryl Hickey
This week, Lewis is joined by freelance copywriter Sheryl Hickey to talk bold brand voice, audience-first storytelling, and why authenticity beats “post daily” content every time.From “storyteller on wheels” tour guiding and a lockdown travel blog, to editorial work and going freelance, Sheryl shares how screenwriting and acting classes sharpened her timing, how she niches into travel, wellness and sex-positive brands, and why emails and About Us pages are her happy place.They also dig into AI, the two-track writing process, ADHD focus rituals, and the shift from content noise to strategy, consistency and real connection.Find Sheryl on LinkedInVisit Sheryl's website, Shez Writes
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COPY THAT #11 "Beer Campaigns, Ludovico Einaudi, & What's Your Favourite Scary Movie?" with Stuart Davis
This week, Lewis is joined by freelance copywriter Stuart Davis to talk freelancing, finding your tone, and why value is such a keyword in copywriting today.From early days freelancing straight out of university, to years working with agencies on tech and manufacturing content, to carving out his own consultancy approach, Stuart shares how he balances briefs, adapts tone of voice, and why he's proud of the full body of work rather than any single project.They also dive into AI, the challenges of networking as a reserved creative, and the value of collaboration with other disciplines.Find Stuart on LinkedInVisit his website, Creative Imp
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COPY THAT #10 "A Jungle-Themed Office, Forensic Linguistics & Daft Punk" with Kirsten Parnell-Vernon
This week, Lewis is joined by Kirsten Parnell-Vernon, Senior Copywriter at Tiger Marketing. Kirsten shares her story of discovering copywriting by way of a linguistics degree, a master’s in forensic linguistics, and Cancer Research UK comms. They get into living a brand, why pen-and-paper is still the ultimate thinking tool, and how to thrive when ten deadlines collide. Kirsten talks niche clients, long-form B2B, pushing cheeky tone of voice even when it’s not your “natural,” and the simple joy of a client saying, “You’ve nailed it.”There’s a frank take on AI, from ethics to Kerry Harrison’s “AI sandwich”, plus a love letter to Martin Amis’s work, and a surprising writing soundtrack recommendation.Find Kirsten on LinkedIn and Substack. Find Tiger Marketing at tigermarketing.co.uk.
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COPY THAT #9 "Jurassic Park, Dark Christmas Stories & 48 Hours of Streisand" with Adam Brannon
This week, Lewis is joined by Adam Brannon, Senior Content Strategist at Herd and founder/editor of Movie Metropolis, to talk copy, cinema, and where those worlds collide.From a Cubs Christmas story that was “too dark,” to Press Association days writing TV/film listings, to leading content at Herd, Adam shares how he plans rigorously for clients, removes ego to honour brand tone, and why one LGBTQ+ sexual-health article became a proud “speak to the audience you’re missing” moment.They also nerd out on Jurassic Park, the Marvel-style quip problem, and writing to film scores...and Barbra Streisand.Find Adam on LinkedInFind Movie Metropolis at moviemetropolis.net, on Instagram and on FacebookFind Herd at herd.io
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COPY THAT #8 "Yearbooks, Instrumental Metal & Talking to Your Dog" with Cassidy Grigg
This week, Lewis is joined by Cassdy Grigg, freelance copywriter (and our first international guest!), to talk yearbooks, SaaS, and making freelancing work on her own terms.From award-winning high school yearbooks and in-house SaaS marketing to surviving layoffs and building a freelance career, Cassidy shares how she writes audience-first, why websites and emails are her sweet spot, and how she uses AI transparently.They also talk about curing writer's block by literally talking it out, the strange dichotomy between Instagram and LinkedIn with their "style over substance" and "substance over style" attitudes, and how LinkedIn got fun once Cassidy stopped overthinking it.Find Cassidy on LinkedIn.Visit Cassidy's website.Subscribe to Cassidy's newsletter, Sloppy Copy.
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COPY THAT #7 "Mind Monkeys, Potatoes & 11/22/63" with Michelle Robinson
This week, Lewis is joined by Michelle Robinson, a former NHS mental health professional who pivoted into copywriting after a single Facebook post led to ten same-day enquiries. They talk freelancing from zero to sustainable, values-led work; writing for therapists and agriculture; and why “what’s in it for me?” beats technical jargon every time.Michelle shares her whiteboard-first process, her cure for writer’s block, and how to balance safe options with a wild-card idea clients didn’t know they wanted. There’s a clear-eyed take on AI, plus mentoring, imposter syndrome, and the Stephen King must-read that sharpened her craft.Find Michelle on LinkedIn and at michellerobinsonwriter.com
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COPY THAT #6 "Joanna Lumley, Futurama & The Best Copywriter in the World Called Ash Billinghay" with Ash Billinghay
This week, Lewis is joined by Ash Billinghay, a freelance copywriter with a knack for irreverence, client-winning tone, and the occasional rant about bad advertising.From AOL chatrooms and Joanna Lumley’s welcome message to writing tone of voice guidelines for First Direct and becoming the voice of Samsung’s training academy, Ash traces his journey from agency life to freelance freedom. They also dive into advertising’s big problem with data, KFC’s cult-like chicken ads, and why data will never tell you to put a gorilla and Phil Collins together.Also featuring rants about AI, love letters to Bob Mortimer and Dave Trott, and a creative process that involves putting a teabag in your brain.Find Ash at ashbillinghay.com and on LinkedIn
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COPY THAT #5 "NFTs, Parisian Inspiration & Sugababes" with Amy Hawthorne
In this episode, Lewis is joined by freelance copywriter Amy Hawthorne to trace her route from a chemical plant grad job to years of travelling, to landing agency roles in Melbourne, and the moment she asked, “What the hell is a copywriter?” That question kick-started a career that now spans brand voice workshops, bold lifestyle work, and helping challenger brands stand out.From drawing tone-of-voice inspiration from The Great Gatsby, Wicked, and even Paris, to building a swipe file that keeps ideas fresh, Amy shares how she avoids repetition, why small brands give copywriters the most freedom, and the projects that pushed her out of her comfort zone (hello, crypto and Gen Z social).They also get into AI: useful for targeted research, but never for the writing, plus the ethics, the energy cost, and why polished-but-generic isn’t the goal. Amy’s advice for newer copywriters is refreshingly direct: get a job first, do the work, learn the systems, then go freelance.If you’re curious about crafting distinctive voices, running idea-rich workshops, and keeping copy unmistakably human, this one’s for you.Connect with Amy at thecopyhouse.uk and on LinkedIn.
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COPY THAT #4 "NME, Wind Turbines & Belle and Sebastian" with Lauren Holden
In this episode, Lewis is joined by freelance copywriter Lauren Holden to talk about her route from local journalism to agency life, and why one “dream job” wasn’t what it seemed. Lauren shares how she quit with nothing to go to, how healthcare became her unexpected niche, and the honest reality of writer’s block.From pitching NME and running music columns to conceptual campaigns about ice cream (yes, really), Lauren opens up about collaboration, client feedback, and why she’ll always defend the em dash. She also gives her take on AI tools.If you’re curious about finding your voice across industries, balancing tone with client goals, and keeping your writing human in a noisy digital world, this one’s for you.Connect with Lauren on LinkedIn, Instagram, and at laurenholden.co.uk.
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COPY THAT #3 "Oxford Commas, Bebop Jazz & Jack Kerouac" with Eddie Hall
In this episode, Lewis is joined by freelance copywriter Eddie Hall to talk about his unusual path into copywriting, from a criminology degree to landing his first in-house job just a week after graduating, to bouncing back from redundancy and building a full-time freelance career.From the power of a single landing page to change a customer’s mind, to the frustrations of AI content checkers, to why “it loves a dash” (and why everyone on LinkedIn suddenly loves the Oxford comma), Eddie shares honest insights, resilient lessons, and a sharp take on what clients often misunderstand about good copy.If you’ve ever questioned whether copywriting can truly make an impact, or want to hear two writers laugh about commas, jazz, and why AI should stay far away from our entertainment, this is the episode for you.Connect with Eddie on LinkedIn.
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COPY THAT #2 "Piano Music Means It's Serious" with Emily Redman
In this episode, host Lewis sits down with freelance copywriter Emily Redman to talk about her journey from journalism graduate to agency life, and why she recently took the leap into freelancing.From rewriting AI-generated copy to working on high-stakes projects for billion-dollar brands, to admitting her creative process is “chaotic” (in the best way possible), Emily shares candid insights, plenty of laughs, and a refreshing take on the “niche vs. generalist” debate.If you’ve ever wondered what it’s really like to go freelance, or want to hear two writers swap stories about travel, late-night deadlines, and even classical piano playlists, this is the episode for you.Connect with Emily on LinkedIn.
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COPY THAT #1 "Everything is Copy" with Eleanor Jones
Welcome to Copy That, the new series from QuadCast that's all about copywriting.In our very first episode, host Lewis sits down with freelance copywriter Eleanor Jones to talk about how she began copywriting straight after graduating in 2020, why her old blog posts are off-limits, and how she turned a pandemic side hustle into a full-time creative career.From navigating feast-and-famine freelancing to writing eBooks on burnout, to the eternal debate of “to niche or not to niche,” Eleanor shares candid insights, plenty of laughs, and a few truths every aspiring copywriter needs to hear.If you’ve ever wondered what it takes to turn a love of words into paid work, or want to hear two writers nerd out about dashes, blank pages, and everything in between, this is the episode for you.Connect with Eleanor on LinkedIn.
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Copy That - Trailer
A quick intro to Copy That, a new QuadCast series all about copywriting - the real kind.Hosted by Lewis, this series features one-on-one conversations with copywriters from all kinds of backgrounds, talking honestly about how they work, how they started, and how they’re figuring it out.New episodes drop weekly.Subscribe, follow, and stay tuned.
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Building Buzz: Offline Networking & Copywriting with Ravinder Rakkar
In this episode of QuadCast, Lewis and Sarah are joined by special guest Ravinder Rakkar - founder of RKR Content Creation and host of Stratford Buzz Networking.Together, they unpack the power of informal, in-person networking, the evolution from structured groups to fuss-free events, and the irreplaceable value of genuine business relationships.🔗 Explore More from AlphaQuad🌐 Website: https://www.alphaquad.co.uk/Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
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An Interview with Chris Dilley, Managing Director of Techsil
In this episode, Sara and Tim sit down with Chris Dilley, Managing Director of Techsil, a leading specialist in technical adhesives and tapes. Chris shares Techsil’s journey from a small UK-based business to an international player, diving into their acquisition strategy, customisation capabilities, and the vital role of technical expertise. We explore how digital transformation, through e-commerce, LinkedIn, and AI, is reshaping manufacturing and B2B sales. Chris also discusses the importance of company culture during rapid growth, offering insights on maintaining a people-first approach while scaling. A must-listen for anyone interested in modern manufacturing, digital marketing, or business leadership.
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The Nostalgic Marketing of Lilo & Stitch
Disney’s Lilo & Stitch wasn’t just another animated film, it was a full-blown marketing curveball. No fairy tale. No royal destiny. Just a blue alien with a chainsaw and a grudge against the Disney canon.Let's dive into how Disney turned nostalgia on its head to introduce one of its most chaotic and beloved characters. From Stitch crashing the Renaissance classics in teaser trailers, to the stripped-back poster, to an Elvis-infused soundtrack and self-aware merchandising, this campaign did everything differently.We’ll unpack:🎬 The genius of Stitch invading iconic Disney moments🎨 Why the theatrical poster was a flex in minimalist storytelling🧃 How marketing leaned into chaos, not just cuteness🎸 The role of familiar music and irreverent humour in winning over audiences🔥 Why this campaign didn’t just sell a film, it redefined a brandThis isn’t just a nostalgia trip. It’s a case study in branding, disruption, and how to Trojan Horse a story into the Disney pantheon.👇 Let us know your favourite Stitch moment in the comments — and hit subscribe if you love smart storytelling, pop culture deep dives, and a bit of chaos.#LiloAndStitch #DisneyMarketing #VideoEssay #NostalgiaMarketing #Stitch #DisneyDeepDive #Disney2000s #AnimationAnalysis #DisneyTeasers #DisneyRenaissance
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Don't Worry Darling and the Art of Weaponised PR
When Olivia Wilde’s Don’t Worry Darling was announced, it looked like a hit: buzzy cast, big themes, impeccable styling. With Florence Pugh at the emotional centre and Harry Styles bringing global fan heat, it had all the makings of a cultural moment. What we got instead was a spectacle that spiralled into gossip-fuelled chaos — one that redefined what a modern film campaign even is.This isn’t a takedown. It’s a case study. A timeline of spit conspiracies, “Miss Flo” memes, and digital PR damage control. From the LaBeouf exit to the Venice Film Festival premiere, we’re breaking down how Don’t Worry Darling became less of a movie and more of a meme — and what that says about the future of film marketing.⚡ How does social media reshape narrative?📱 What happens when audiences take over the story?🌀 And what does it mean when the promo becomes the product?This is not the campaign they planned.🔗 Explore More from AlphaQuad🌐 Website: https://www.alphaquad.co.uk/🎧 QuadCast – Our Digital Marketing Podcast: https://open.spotify.com/show/6Rf65gUn2AvBk2Re8ZbBZC🔔 Like, comment, and subscribe for more cultural deep dives, digital autopsies, and the occasional Aperol Spritz.
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Digital Marketing for the Manufacturing Industry
In this episode of QuadCast, we are joined by Martin Phillis from Definition Media to discuss digital marketing for manufacturers, what works best for the industry, and why this is an industry that we have enjoyed working in so much.A huge thank you to Martin for joining us on this episode.Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
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The Women Who Mean Business | Celebrating International Women's Day 2025
Saturday 8th 2025 March is International Women’s Day! 💜To celebrate, we’ve teamed up with Berrykin Marketing Co. for a special edition of QuadCast – The Women Who Mean Business! 💼✨Our panel of 7 powerhouse women shared real talk on challenges, triumphs, and how we can truly champion each other.A special thanks to our wonderful guests:⭐ Rebecca, CEO and Founder of Berrykin Marketing Co.⭐ Alice, Founder of Alice Cook Design⭐ Lucy, CEO and Founder of The PS Events Group⭐ Ruth, Founder of The Presenting Hub and Senior Account Manager for The PS Events GroupMusic from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
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Marketing Magic: A QuadCast Halloween Special
🎃 Welcome to the Halloween special of QuadCast! 🎃 Join us for a spellbinding episode as we take you on a magical journey with the Marketing Witch of AlphaQuad and her talented team of digital wizards! In this whimsical tale, discover how SEO, PPC, content strategy, social media, web design, and copywriting come together to transform client campaigns into pure magic. It's the ultimate creative flight through the world of digital marketing! Special thanks to Emily Browne for lending her fantastic voice to this episode. You can follow Emily and her work on social media: Facebook: https://www.facebook.com/profile.php?id=100064740499089 Instagram: https://www.instagram.com/emily_browne_music/ Website: https://emilybrowne.co.uk/ 🎭 Also, don't miss the new production of The Railway Children at The Bear Pit Theatre in Stratford-upon-Avon! This heartwarming adaptation of the beloved classic takes you back in time to explore themes of family, friendship, and resilience, all set against the backdrop of an unforgettable railway adventure. The talented cast and creative direction are sure to make it a memorable experience for audiences of all ages. Be sure to grab your tickets and enjoy this magical production at one of Stratford's most beloved venues! You can get your tickers here: https://www.thebearpit.org.uk/whats-on/the-railway-children/
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AlphaQuad's Reinvigorated Website
In this episode, the AlphaQuad team sit down to discuss the reinvigorated AlphaQuad website. We talk about why now was the right time for a new website, what the challenges were in the design and build phase, and ultimately, what comes next. Check out the new AlphaQuad website here. Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
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Exploring 2024's Digital Marketing Trends...So Far
Welcome back! We're back from a brief Summer hiatus to explore some marketing trends we've seen thus far in 2024. If you want to read more on digital marketing trends in 2024, check out our blog. Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
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Using Zero-Click Content in Social Media Marketing
In this episode, Lewis takes a look at zero-click content, an emerging method of engaging audiences directly on their preferred platform with integrated content that does not necessitate leaving the platform. If you want to read more on zero-click content, check out our blog. Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
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BRAT by Charli xcx - A Viral Marketing Case Study
In this episode, Lewis takes a look at the viral marketing campaign behind Charli xcx's 2024 studio album 'BRAT'. Lewis talks about the effectiveness of the campaign, the strategies used to expand the campaign's rollout, and the unprecedented impact that the campaign had on wider culture and society. If you want to read more on this viral case study, check out our blog. Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
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How Video Can Elevate Your Google Rankings and Improve Your EEAT
In this episode, Lewis is joined by Em, Kirsty, Sara and Tim as they watch and discuss BrightonSEO's talk "How Video Can Elevate Your Google Rankings and Improve Your EEAT". The team talk about video incorporation opportunities and how AI prompts can help with EEAT. Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
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Exploring Web Development Projects (with Em & Tim)
This week, Em takes the reins again as she sits down with Tim to discuss the development projects that AlphaQuad has taken on. They talk about their favourite projects, development and assistance tools, and the memories they've made along the way. Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
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Google Optimisation Expert Q&A (with Sandra Williams)
Disclaimer: We had some technical difficulties with audio when recording this episode. In a very special episode of QuadCast, Lewis and Sara are joined by Sandra Williams, an Optimisation Expert at Google. Sandra answers your burning questions about properly optimising campaigns, what campaigns can be the most effective, and how there's no such thing as too much optimisation when it comes to your Google Ads. Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
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Get to Know Us - Lewis (Digital Marketing Copywriter)
Oh, how the tables turn! Meet Lewis, a Digital Marketing Copywriter at AlphaQuad...and our host of QuadCast. In this episode, Em sits down with Lewis as he shares his journey from his first email marketing role (which came to him very unexpectedly) to starting at AlphaQuad in May 2023. He also shares his highlights of AlphaQuad thus far, his love for biscuits and how his degrees prepared him for his work. Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
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Get to Know Us - Isaac (Digital Marketer)
Meet Isaac, a member of AlphaQuad whose job title eludes us to this day. In this episode, Lewis sits down with Isaac as he shares his unique perspective as an AlphaQuad team member who is also a university student. Discover Isaac's view on AI generative tools, the intersection of political campaigns and digital marketing strategies, and if the T-1000 is really coming back from the future for us all. Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
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Get to Know Us - Kirsty (Senior Account Manager)
Meet Kirsty, a Senior Account Manager at AlphaQuad. In this episode, Lewis sits down with Kirsty as she shares the journey of her AlphaQuad career, her insights into effective social media marketing, how she remembers key moments in her life based on her car registration at the time, and her preferred way of eating Jammy Dodgers! For more information on Fertile Mind, visit the website: https://fertilemind.co.uk/ Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
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Get to Know Us - Em (Senior Account Manager)
Meet Emily (but you can call her Em), a Senior Account Manager at AlphaQuad. In this episode, Lewis sits down with Em as she shares her journey from starting her career as a Digital Marketing Assistant at AlphaQuad in 2007 to progressing to her Senior position now, her love for her flock of chickens, how the office's biscuit drawer fuelled her marathon training, and how her artistry has aided her career. To check out Em's art, visit her website: https://www.emilyburgoineart.com/ Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
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Get to Know Us - Sara (Director)
Meet Sara, a Director and Digital Marketing Strategist at AlphaQuad. In this episode, Lewis sits down with Sara as she shares her journey from joining AlphaQuad in 2012 as a Digital Executive to becoming a Director, her insights into the supportive and dynamic work environment at AlphaQuad, and the value of long-term client relationships. Discover Sara’s passion for digital marketing, her favourite projects, and even her preferred biscuits! Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
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Get to Know Us - Tim (Director)
Meet Tim, a Director at AlphaQuad. In this episode, Lewis sits down with Tim as he shares his journey from joining AlphaQuad as a Front End Developer in 2009 to becoming a Director, his insights into his preferred development tools, and the importance of balancing creativity with client briefs. Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
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The Future of AlphaQuad (with Jon)
...and we're back for Part Two! In today's episode, Lewis sits down with AlphaQuad's Managing Director, Jon, to discuss what the future of digital marketing looks like across the industry and for AlphaQuad, how AI is influencing copywriting, and, most importantly, what biscuit he would be! Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
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The History of AlphaQuad (with Jon)
Welcome to QuadCast. In our pilot episode, our host, Lewis, sits down with AlphaQuad's Managing Director, Jon, to discuss everything from AlphaQuad's founding in January 1998 and his previous experience as a teacher to how AlphaQuad has implemented new technologies to keep ahead of emerging trends. Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
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Trailer - QuadCast
Welcome to QuadCast, the digital marketing podcast from the team at AlphaQuad. In this podcast, we will explore all things digital marketing, including current trends, strategies, and techniques for optimal marketing campaigns. For more information, visit our website at https://www.alphaquad.co.uk/ Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/moire/new-life License code: G9SCINP8RPI9FMYA
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ABOUT THIS SHOW
QuadCast is the digital marketing podcast from the team at AlphaQuad, a leading digital marketing agency in Warwickshire. Join us as we explore all things digital marketing, from SEO and content creation to social media and PPC. Meet the experts behind 25 years of successful campaigns. Whether you're a seasoned pro or just starting out, QuadCast offers valuable insights for everyone passionate about digital marketing.
HOSTED BY
AlphaQuad
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