PODCAST · business
Sell Smarter® from SalesFuel
by SalesFuel.com
The Sell Smarter® podcast from SalesFuel® is your go-to resource for mastering sales tactics, cutting-edge marketing strategies, and effective leadership skills. Each episode delivers insight-based, expert insights from reading emotions to enhance sales success, using video to boost social selling, and optimizing content marketing - all backed by the latest research studies. We also cover tips on improving executive presence, increasing productivity, and leveraging AI for better customer engagement. Whether you're a sales professional, marketer, or business leader, Sell Smarter equips you with the tools to thrive in today's competitive market. Tune in now, so you can Sell Smarter!#SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales
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99: B2B Journeys; Virtual Selling; Marketing ROI; Darren Horwitz; Startup Assessments
In this week's show, we've got your business covered from all angles! First, let's dig into the hidden secret behind guiding those wild, complex B-to-B buyer journeys. Then, if your sales calls are happening over Zoom or Slack, I’m sharing some can’t-miss tips for rocking virtual selling. Marketers, don’t worry—I’ve got some genius tools and creative ways to boost that marketing ROI, stat. Plus, I’ll recap the best nuggets from my chat with rebranding mastermind Darren Horwitz. And for you team leads or execs, we'll explore why tech startups are suddenly obsessed with behavioral assessments when building awesome sales teams. Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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98: Power Words; Sales Communication; Hispanic Markets; Marjorie Hook; Behavioral Data
In this week's show, we're taking your sales skills up a notch! First up, we're breaking down the powerful words that can turn your cold sales calls from awkward to awesome. Then, we’ll dive into two must-have traits that take your sales communication next level. Switching gears, marketers—get ready! We’re exploring fresh ways to tap into Hispanic buying power just in time for Cinco de Mayo. I'll also share my favorite takeaways from an inspiring conversation with remote work guru Marjorie Hook. And for all you team leaders and execs, we're digging into why classic sales hiring just doesn’t cut it anymore—and how behavioral data is shaking things up. Grab your coffee and let’s get started! Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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97: Networking; Authentic Sales; AI Advertising; Andres Lares; EQ Hiring
In this week's show, we're diving straight into the heart of sales and marketing, just for you. First up—want to expand your sales circle? Let’s talk about building a powerful professional network without feeling awkward. Then, no one likes the pushy salesperson stereotype, so I’ll share how you can win deals without turning into a walking sales pitch. We’ll also look at how you can use generative AI to spark even bigger results in your next advertising campaign. Plus, I’m recapping my favorite moments and lessons from our recent chat with master negotiator Andres Lares. Finally, for all you team leaders, we’ll break down why hiring for emotional intelligence shines above pure smarts. Grab your coffee—let’s get started! Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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96: Sales Resilience; Overcoming Objections; Podcast Ads; Neurodivergent Talent; Sales Hiring
In this week's show, we're diving into what makes sales pros bounce back stronger—yes, we're unpacking the secrets to resilience in sales. Next, let’s tackle something every salesperson faces: powering through objections with next-level prospecting skills. For my marketers and top-of-funnel folks, stay tuned—we’re breaking down this year’s must-know advertising trends in the world of podcasts. Plus, we’re recapping the top gems from our conversation with Dr. Matthew Zakreski on unlocking neurodivergent potential—trust me, you don’t want to miss this. And finally, for all the managers and leaders out there, we’re clarifying the real difference between personality, behavior, and mindset when it comes to smart sales hiring. Let’s get into it! Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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95: Sales Intros; Deal Velocity; Media Spending; Professional Influence; Coaching Reps
In this week’s show, let’s level up those sales intros—you’ll get my favorite, cringe-free first impression hacks. Struggling with endless sales cycles? I’ve got you covered with clever ways to use sales content to move deals along faster. If you’re a marketer looking to stretch your media dollars, I’m breaking down how to optimize your investment for real results. And, our recent interview with the brilliant Nick Montalbine was packed with actionable insight—I’ll recap what you absolutely can’t miss. Finally, for all the team leaders and execs listening: let’s talk coaching strategies that actually transform average reps into superstars. Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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94: Discovery Calls; Time Management; Political Ads; Business Transitions; Retention Strategy
In this week's show, we’re sharpening your discovery calls—because if you aren't active listening, you're missing the real deal. Then, for every B-to-B seller craving more hours, I’ve got the time management hacks to help you reclaim your calendar and your sanity. Marketers, we’re diving into the high-stakes world of political advertising—find out why TV is still king and why neutrality might be your best brand move. Plus, we’re recapping a powerhouse conversation with Cindy Anderson on surviving business transitions without losing your company culture. And finally, for the leaders and execs: I’m breaking down the latest data on employee retention—because keeping your all-stars takes more than just a paycheck. Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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93: Strategic Silence; Sales Presentations; Luxury Marketing; Gen Z Ageism; Leadership Assessment
In this week's show, we're talking about the power of the pause—yep, silence really can sell! We’ll dive into what today’s buyers actually crave from sales presentations, so you’re not pitching to crickets. If you’re looking to turn luxury touches into real revenue, stick around for splurge marketing tactics that wow and win. Plus, you’ll get the juiciest insights from our chat with workplace trailblazer Stephanie Brown on Gen Z ageism. And, for all the leaders out there, we’re wrapping up with a complete breakdown of sales leadership assessments—everything you need to know to pick the right people for your team. Settle in, friend, because we’re about to level up your week! Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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92: Sales Mindset; Video Prospecting; Data-Driven Social; Workforce Strategy; Revenue Growth
In this week's show, we're jumping into the wild world of sales—starting with how a simple mindset shift can bring you some serious calm in today's chaotic market. Next, are you missing a sneaky-good opportunity to wow prospects with video? Yeah, we’re talking to you. Then, marketers—let’s chat about why every B-to-B and B-to-C brand needs a data-driven social content strategy that doesn’t just fill up your feed but delivers results. We’ll also recap the top takeaways from our inspiring chat with HR expert Kathi Enderes—trust me, you’ll want to take notes. And finally, if you’re leading a sales team or plotting revenue growth from the captain’s chair, we’ve got strategies to help you crush those big goals. Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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91: Proof of Value; Sales Tactics; Direct Mail; Gen Z Ageism; Critical Thinking
In this week's show, we're diving into proof of value—do you really know how to show it, or are you just hoping your buyers figure it out? Then, I’ll share some actionable sales practices you’ll actually want to use (promise, no snooze-fest here). Marketers, if direct mail has been collecting dust on your shelf, wait ‘til you hear these ideas to boost your response rates. We’ll also recap the best nuggets from my convo with workplace expert Stephanie Brown, all about Gen Z ageism. And for team leaders and execs—hiring for top sales skills is more than a checklist. Let's talk about why critical thinking should be at the top. Grab your coffee; it's going to be good! Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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90: AI in B2B; Building Rapport; SMB Marketing; Toxic Leadership; Hiring Managers
In this week's show, we're diving into how AI is shaking up the B-to-B sales world and making your job way easier. Then, let’s chat about building genuine rapport—yes, it’s still your sales superpower in 2026. For my ambitious marketers, I’ll break down what’s working right now in B-to-C and SMB marketing, with some actionable, real-world wins. Plus, we’ll revisit the best bits from our recent convo with Kate Lowry, all about thriving even when the boss rules with fear (spoiler: you’ve got this). Finally, if you’re hunting for that next sales manager superstar, don’t miss my checklist of must-haves. Grab your coffee—let’s get started! Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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89: Social Selling; Emotional Intelligence; Restaurant Ads; Strategic Growth; Sales Assessment
In this week's show, we're starting strong for all my sales pros—first, let’s talk about mastering the art of social selling. Then, if you’ve ever felt like your temper could lose you a deal, you’ll want to hear how to keep your cool when the pressure’s on. For my B-to-C marketing friends, I’m serving up the freshest restaurant advertising ideas to help your brand stand out. Plus, I’m recapping the smartest takeaways from a conversation with Kate Lowry—trust me, these insights are too good to miss. And finally, if you lead a team or make hiring decisions, we’re exploring why sales talent assessment is the edge you need. Let’s get into it! Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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88: Sales Messaging; Persona Strategy; Travel Marketing; Performance Mindset; Hiring Data
In this week's show, we're digging into some juicy topics. First up: Could your messaging be pushing prospects away? Let’s chat about how sharp communication can actually bring buyers closer. Then, are you making the most of a sales persona, or just winging it? Next, we’ll take a peek at how midsize destination marketers can outsmart the big players in travel marketing—yes, it’s possible! Plus, I've rounded up the best insights from our convo with the brilliant Kevin Hubschmann, so you can put his wisdom to work right away. And finally, leaders—forget relying on personality tests alone when hiring for your sales team. Stick with me and let's get you set up for serious success. Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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87: Sales Onboarding; AI Adoption; Paid Search; Personal Growth; Management Skills
In this week's show, we're serving up practical advice and fresh inspiration for your work week! I’ll kick things off with tips for anyone new to sales. We’ll also talk about dipping your toe into AI-driven sales without needing an IT degree. For my fellow top-of-funnel marketers, I’m breaking down some creative paid search tactics to help you leave competitors in the dust. Plus, I’ll recap a recent conversation with Dr. Rosenna Bakari, sharing big ideas and aha moments you can actually use. And finally, if you’re leading a team, I’ve got must-have skills to boost your sales manager game. Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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86: Difficult Customers; Price Negotiation; Display Ads; Relationship Sales; Reducing Turnover
In this week's show, we're diving headfirst into the wild world of sales and marketing! First, I'll reveal what hidden gems might be hiding behind those tough customers we all secretly dread. Then, let's talk about price negotiations—are you actually leaving cash on the table? For my marketers, I’ve got you covered with killer display ad strategies and the design moves that really deliver results. We’ll also revisit an amazing chat with Theresa Bassett and distill her best relationship sales advice just for you. And finally, if leading a team feels a bit like herding cats, don’t miss my top tips to stop employee turnover in sales. Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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85: RFP Strategy; Sales Pitches; Mobile Ads; Team Dynamics; Generative AI
In this week’s show, we’re diving into the art of responding to RFPs like a pro—because your sales proposal deserves a standing ovation, right? Then, we’ll tackle why B-to-B sales pitches sometimes flop and what you can do about it, minus the sweat and awkward silences. For my fellow marketers, I’ve got the must-try moves for smashing your mobile infeed ad goals and scoring way better ROI. Plus, I’ll share the juiciest nuggets from our chat with leadership guru James Scouller—his take on real teams vs. performance groups is gold. And to wrap it up, team leaders and execs, I’ll break down how generative AI can make your sales squad unstoppable. Let’s get into it! Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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84: Discovery Questions; Sales Funnels; Email ROI; Radical Humility; New Managers
In this week's show, we're coming in hot for my fellow sales pros—first up, are your sales discovery questions actually setting you up to win, or just filling time? Let’s talk about prep that closes deals. Then, we’ll dig into whether your sales funnel is keeping pace with modern B-to-B and B-to-C buyers. After that, marketers, I see you: email marketing is still holding its crown for ROI, and I’ve got the fresh takes to prove it. Plus, I’ll recap the most powerful insights from a chat with leadership expert Urs Koenig on why radical humility isn’t just a buzzword. And if you’ve just stepped into a sales manager role—don’t stress, I’ve got some must-hear advice for you too. Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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83: Renewals; AI Prospecting; Event Trends; Human Connection; Retention
In this week's show, we're shaking things up for you. Wondering how to spark more customer renewals that actually stick? I’ve got some inspo for your sales toolbox. Then, if AI feels like a mysterious robot in prospecting, we’re demystifying it—no sci-fi degree required. Marketers, get comfy—we’ll break down which event marketing trends are actually worth your energy this season. Plus, I’m recapping the jaw-dropping insights from my interview with Frank Somma on why B-to-B is secretly just people-to-people. And for all the bosses and big thinkers out there, yes—we’ve got practical ways to build an employee retention strategy your team will talk about in the best way. Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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82: Sales Confidence; Prospecting; Auto Branding; Leadership; Performance Data
In this week's show, we're diving right into sales confidence—because you deserve to walk into any deal feeling unstoppable. Then I’ll spill prospecting moves that help you fill your pipeline (without feeling spammy). If you’re in marketing, or just tired of boring auto dealer ads, I’ve got creative ideas to make your brand stand out in a super competitive space. We’re also recapping the most powerful nuggets from our interview with Dan Tocchini—trust me, you’ll want to write these down. And for all my team leaders, managers, and execs: I’m breaking down the latest performance data that every organization should have on its radar. Grab your coffee, because we’re about to level up—together! Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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81: B2B Webinars; Sales Momentum; CPG Funnels; AI Strategy; Team Building
In this week's show, we're diving into the art of turning your B-to-B webinar crowd into loyal clients—yep, those post-webinar dealers are in sight! Next, I've got some fresh ideas to kick off your sales year with momentum, even if your coffee game is still on holiday break. Marketers, ever wondered how to make chocolate irresistible at the top-of-funnel? We’ll unwrap that. Plus, I’ll break down the standout wisdom from my chat with Ryan Ruud—spoiler: don’t let AI do all your heavy lifting. And finally, leaders, we’ll talk about what it really takes to build a powerhouse sales team—because talent alone isn’t the magic ingredient. Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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161
CredTalk: Advantages to a Low Key Sales Approach
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Sue Heilbronner, CEO and Author about how salespeople taking a low key selling approach can work to their advantage. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at Learn more about your ad choices. Visit megaphone.fm/adchoices
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80: Prospecting; Sales Emails; CPG Marketing; Trust; Cybersecurity Hiring
In this week's show, we're diving into the world of sales and marketing with a splash of wit and wisdom! First up, we're uncovering the best prospecting tactics that today's sellers absolutely need in their toolkit. Then, we'll chat about mastering the art of sales emails—because who doesn't want to write emails that actually get replies? For our marketing mavens, we're exploring how CPG brands are going local as consumer preferences shift. Plus, we'll recap the top takeaways from our recent chat with the fabulous Tracy LaLonde. And for all you team leaders and execs, we're talking about hiring assessment tools to find the cybersecurity sales talent of your dreams. So grab your headphones and let's get started! Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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CredTalk: Showing Value to New LinkedIn Connections
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Brynne Tillman, CEO of Social Sales Link about how salespeople can show their value to new LinkedIn connections. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at Learn more about your ad choices. Visit megaphone.fm/adchoices
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79: Public Speaking; Organic Social; Personal Branding; Leadership Training
In this week's show, we're diving into the art of public speaking and transforming those jitters into joy. If you're a seller, get ready to unlock the power of probing questions to uncover those golden insights. Marketers, we're spilling the beans on why organic social marketing might just be the key to your client's success. Plus, we're recapping the top takeaways from our chat with Elizabeth Rosenberg on building credibility through personal branding. And for all you team leaders and execs out there, we're tackling the big question: Can today's leadership crisis be solved with better training? Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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CredTalk: Build More Trusted Relationships with Accounts
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to David Horsager, CEO of Trust Edge Leadership Institute, about building more trusted relationships with your sales accounts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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78: Soft Closes; Objections; Auto Sales; Toxic Bosses; Sales Hiring
Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! In this week's show, we're diving into why soft close sales techniques just might be your new best friend for sealing the deal. We’ll also chat through some fresh ways to counter those pesky objections every salesperson hears. If you’re a marketer trying to boost service revenue for your auto dealership, I’ve got a plan you’ll want to hear about. I’ll recap the juiciest takeaways from our recent interview on surviving toxic bosses—trust me, you’ll want these in your back pocket. And if you lead a team, we’ll unpack why having a formal sales hiring process can save your sanity (and your bottom line). Pour your coffee and let's jump in! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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155
CredTalk: Overcoming Employer Reputation
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Bryan Adams, author of Give and Get Employer Branded, about how salespeople can overcome the reputation of an employer that's not known as a great place to work. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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77: Negotiation; Sales Trends; Ad Shifts; Brain Science; Trust & Hiring
In this week's show, we're dialing up your sales game—first, we're going over negotiation skills and how you can flex those muscles in ways you haven't tried yet. Next, let's find out if your sales strategy is catching all the fresh trends... or stuck in last season's playbook. For all my marketers out there, we're peeking into the wild world of B-to-B and B-to-C advertising and what shifts are headed your way. Plus, I’ll recap the absolute gems from our chat with brain-whisperer Wendy Swire. And for the team leaders, we’ll get honest about how building real employee trust can get you hiring wins you never expected. So let’s jump in! Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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153
CredTalk: Get More Insight from Your CRM
In this 90-second microcast, C. Lee Smith talks to Data Mavens CEO Sandra Halling about how even the most credible of salespeople struggle to get value from their CRM and the one thing they can do about it. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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76: Smoothing the Buyer Journey; Nailing Discovery Calls; Challenger Brand Breakthrough; Kevin Davis on Manager Fails; Underrated Sales Traits
In this week's show, we're diving into how you can smooth out your prospect’s sales experience before you even get to the close. We’ll also chat about snagging your prospect’s attention during those high-stakes discovery calls—no more awkward silences! If you’re in marketing, I’ve got some gold for you on helping those challenger brands finally break through. Then, stay tuned for my favorite takeaways from our eye-opening chat with Kevin Davis on why some sales managers trip up. And for all you team leaders and execs listening in, let's unpack the most underrated sales traits you should be looking for right now. Grab your coffee, because this episode is stacked and I can't wait to dig in with you! Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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151
CredTalk: Why You Should Use Digital Marketing to Build Sales Credibility
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Buzz Buzinski, CMO of Buzzworthy Integrated Marketing, about why brands should use digital marketing to help their salespeople's credibility. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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75: Wowing Buyers with Video; Power of Active Listening; SMB Visibility Boost; What Your Sales Team Won't Say; Smarter Sales Hiring
In this week's show, we're diving into how sales rockstars can wow B-to-B buyers when they're asking for more sales videos—no acting experience needed! We'll also chat about the power of active listening in sales and why it’s your new best friend for closing deals. If you’re a marketer looking to boost your SMB’s online visibility, I’ve got some tried-and-true strategies coming your way. Plus, I’ll recap the must-know takeaways from our eye-opening interview with a top expert on what your sales team might not be telling you. And for my fellow team leaders and execs, we’ll explore how situational judgement tests can make sales hiring so much smarter. Let’s jump right in! Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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149
CredTalk: The Right Way to Make a Connection on LinkedIn
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Carol Kaemmerer, author of LinkedIn for the Savvy Executive, about the right way to make a connection when social selling on LinkedIn. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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74: Holiday Sales Boost; Cold Calls Today; Restaurant Ads That Work; Teresa Mitrovic on Trust; Managing Layoffs & Rebuilding
In this week's show, I’m serving up the answers to the questions on every sales pro’s mind—yes, you can totally boost sales during the holidays, and I’ll spill how. Then, I’m dialing into whether cold calls still work, with real talk on connecting with today’s buyers. Marketers, I haven’t forgotten you: get ready for some standout restaurant advertising strategies that go way beyond just posting another food pic. Plus, I’ll recap gems from our chat with Teresa Mitrovic on building high-trust, psychologically safe workplaces. And for all the team leaders and execs navigating tough times, we’ll tackle how to manage layoffs and, more importantly, how to rebuild trust after. Let’s jump in! Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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147
CredTalk: Establishing and Fixing Broken Trust with Customers and Prospects
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Teresa Mitrovic, founder of ORO Collective, about the right way for salespeople to fix or establish trust with a customer or prospect. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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146
73: Winning Millennial B2B Buyers; The Referral Simplicity Rule; AI & Content That Converts; Career Resilience; Data-Backed Sales Hiring
In this week’s episode, we’re unpacking five powerhouse strategies to sharpen your sales, marketing, and leadership edge. First, we’re cracking the code on modern B-to-B buying—because with committees of millennials now driving decisions, you need a seamless, mentor-led approach to win. Next, we tackle the referral hurdle: timing and simplicity are your secret weapons for turning happy clients into your best advocates. Marketers, this one’s for you: we’re breaking down how top performers are using team alignment, AI, and thought leadership to create content that actually converts. Then, we’re sharing powerful career resilience wisdom from our Manage Smarter podcast—because a setback can be your best setup for a comeback. And if you’re hiring or promoting, we’ve got data-backed insights on picking sales talent that’s not just skilled, but built to last. Your headphones ready? Let’s dive in. Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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145
CredTalk: How to Start Communicating With Impact Right Now
In this 90-second video, Global Sales Credibility Authority C. Lee Smith talks to Salvatore Manzi, leadership coach and author, about how you can start communicating with impact immediately. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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72: Price Negotiating; Sales Credibility; Social Media Monitoring; Expert Mediation Tips; Managing Underperformers
In this week's show, we're diving into some seriously useful sales wisdom—kicking off with price negotiating strategies that’ll have you closing deals with confidence. Wondering if buyers see your sales credibility? Let’s chat about making it shine. Marketers, I see you too! We’re breaking down why social media monitoring deserves a top spot in your playbook. Then, I’ll recap the best advice from our recent chat with mediation and management expert Luis Scott—trust me, you’ll want to hear this. And if you’re leading a team, we’ve got smart strategies for managing underperformers without losing your cool. Coffee’s on, headphones in—let’s get into it! Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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143
CredTalk: Biggest Mistake Made When Naming Your Product or Business
In this 90-second video, Global Sales Credibility Authority C. Lee Smith talks to Stephanie Weier of Brandwood Global about the biggest mistakes entrepreneurs can make when naming their new product or business. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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71: Salesperson Traits; Using Social Proof; Hispanic Market Connection; Culture with Salvatore Manzi; Manager vs. Rep Roles
In this week's show, we're starting with a look at the best personality traits that make a rockstar salesperson—so if you’re crushing quotas or just trying to, don’t miss this! Next up, let’s talk social proof and how it can totally boost your sales mojo. For my marketers and top-of-funnel friends, I’m breaking down how to authentically connect with Hispanic consumers—no awkward translations, I promise. Plus, I’ll recap the top takeaways from our interview with workplace culture guru Salvatore Manzi. Finally, we’ll clear up the murky waters between sales managers and sales representatives—because knowing who does what can make all the difference! Grab your caffeine and let’s jump right in. Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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141
CredTalk: Maintaining Credibility With Your AI Policies
In this 90-second video, Global Sales Credibility Authority C. Lee Smith talks to Seth Kugler of Grellas Shah about how you can communicate your AI policies while maintaining your credibility. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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70: Ideal Customer Profiles; Expert Sales Questions; Auto Dealer Loyalty; C-Suite Game; Hiring for Business Development
In this week's show, we're diving headfirst into the art—and science—of selling. First, you'll learn why nailing your ideal customer profile isn't just a buzzword—it's your golden ticket to serious sales growth. Then, want to break through all those sales calls noise? Find out the expert questions you should actually be asking. For my fellow marketers, I haven’t forgotten you! We’ll cover how top auto dealers are keeping customer loyalty from driving off into the sunset. Plus, I’ll bring you the can’t-miss gems from our convo with Denise Cooper, all about raising your C-suite game. And for those leading teams, we’ll wrap with a look at hiring the right skills for epic business development. Let’s get into it! Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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139
CredTalk: Building and Maintaining Trust and Credibility
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Leah Stiegler, Principal of Woods Rogers Law Firm about building and maintaining trust and credibility with current and new clients. Learn more about your ad choices. Visit megaphone.fm/adchoices
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138
69: Curious Selling; Stress Triggers; Holiday Ads; Keeping Talent; Better Background Checks
In this week's show, we're getting curious—literally! First, I’ll share how curiosity can totally transform your sales conversations. Then, we’ll talk about stress in sales (because who hasn’t been there?) and how to spot those sneaky triggers before they derail your day. Marketers, I’ve got you covered too: let’s make sure your accounts are front and center on every holiday shopping list. Plus, I’ll recap the best nuggets from a chat with Matt Tenney on keeping your top talent happy and loyal. And for all you team leaders and execs, we’ll dig into why advanced background checks are suddenly everywhere. Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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137
CredTalk: Great Social Media Hack Salespeople Can Start RIGHT NOW
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Justin Nelson, Founder/CEO Sphere Rocket about a great social media hack salespeople can start doing right now. Learn more about your ad choices. Visit megaphone.fm/adchoices
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136
68: Sales Positivity; Networking Fails; Magazine Ads Work; Stephanie Weier's Tips; Hiring for Culture
In this week's show, we're tackling the highs and lows of sales—starting with how to stay positive even when you’re feeling totally defeated. Then, let’s talk about those sneaky networking mistakes that can sabotage your first impression (and how to dodge them like a pro). For all you marketers, I’ll break down how magazine advertising can help your B-to-B or B-to-C accounts truly shine. Plus, I’ll recap the top takeaways from our recent chat with the brilliant Stephanie Weier. And finally, if you’re leading a team, we’ll dig into why hiring the right people is the real secret to building a strong sales culture. Grab your coffee—let’s get into it! Learn more about your ad choices. Visit megaphone.fm/adchoices
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135
CredTalk: How to Prepare for Meeting a High-Dollar Prospect
In this 90-second video, Global Sales Credibility Authority C. Lee Smith talks to Wendy Swire, Principal of Swire Solutions about how salespeople can prepare for meeting a high-dollar prospect. Learn more about your ad choices. Visit megaphone.fm/adchoices
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134
67: Sales-Boosting Tech; Practical AI Prospecting; Franchise Marketing; Workplace Trends; Recruiting Sales Talent
In this week's show, we're diving into how you can actually use technology to boost your sales performance—no more tech overwhelm, just real results. Then, we’ll chat about AI for sales prospecting and the best ways to make it work for you, not against you. If you’re curious about franchise marketing, I’ve got the essentials you need to stand out in the B-to-B and B-to-C world. Plus, I’ll recap the most surprising takeaways from our interview with Leah Stiegler, covering everything from law and HR to, yes, furries in the workplace. And finally, for all you team leaders and execs, we’ll break down what you really need to know about recruiting top sales talent. Let’s get into it! Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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133
CredTalk: Recognizing the Early Signs of Client Distrust
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Tracy LaLonde, Author / Consultant + Joychiever, about how to recognize early signs of client distrust. Learn more about your ad choices. Visit megaphone.fm/adchoices
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132
66: LinkedIn Posts That Sell; Inside Sales Secrets; Tapping into Political Ad Money; Quick Expert Takeaways; Hire Smarter with Assessments
In this week's show, we're kicking things off with some fresh inspiration for your next sales-related LinkedIn post—because yes, your network is watching! Then, we're diving into the best inside sales tips to keep your pipeline flowing and your manager off your back. For my marketers and top-of-funnel friends, I've got the scoop on selling more political campaign advertising as the midterms heat up. Plus, I’ll recap the top takeaways from our recent chat with a leading expert—you won’t want to miss these gems. And finally, for all you team leaders and execs, we’ll wrap up with strategies to leverage assessments for hiring sales reps. Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at SalesFuel.com. Be prepared to be brilliant with SalesFuel! #SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales Read more insights like this every day at salesfuel.com/blog Learn more about your ad choices. Visit megaphone.fm/adchoices
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131
CredTalk: How Business Professionals Can Avoid Being Embarrassed by AI
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Eric Charran, Founder/CEO of Vulcan Collaborative, about how business professionals can avoid AI embarrassment. Learn more about your ad choices. Visit megaphone.fm/adchoices
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ABOUT THIS SHOW
The Sell Smarter® podcast from SalesFuel® is your go-to resource for mastering sales tactics, cutting-edge marketing strategies, and effective leadership skills. Each episode delivers insight-based, expert insights from reading emotions to enhance sales success, using video to boost social selling, and optimizing content marketing - all backed by the latest research studies. We also cover tips on improving executive presence, increasing productivity, and leveraging AI for better customer engagement. Whether you're a sales professional, marketer, or business leader, Sell Smarter equips you with the tools to thrive in today's competitive market. Tune in now, so you can Sell Smarter!#SellSmarter #SalesSuccess #MarketingStrategy #LeadershipSkills #EmotionalIntelligence #VideoMarketing #ContentMarketing #ExecutivePresence #AIinSales
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SalesFuel.com
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