The Brand & Market Podcast - Turning Airbnb Listings into Legacies

When it comes to email marketing for your short-term rental, what makes it worth your while? In today’s episode, I’m taking a deeper look into StayFi, a WiFi marketing platform commonly used by short-term rental owners. I’m sharing whether or not I think StayFi is worth it, and what other email marketing platforms I’d consider as well. Time-stamps:Wednesday Wins (0:57)What is StayFi and how do rates work? (2:15)Why StayFi isn’t the best for your branding (5:55)Could StayFi hurt your deliverability rates? (7:27)20% off your annual subscription of Lodgify (10:20)You can’t connect with guests before they book (11:27)StayFi vs. traditional email marketing platforms (13:33)Would I choose StayFi or a traditional platform? (17:52)Mentioned in This Episode:Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgify50% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-marketEpisode 98: Marketing Your Short-Term Rental in 2026: The Spider Web Strategy: podcasts.apple.com/us/podcast/98-marketing-your-short-term-rental-in-2026Episode 31: Why Your Real Estate Business Needs to Utilize Email Marketing: podcasts.apple.com/us/podcast/31-why-your-real-estate-business-needs-to-utilize-emailConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Cheers y’all! Today we are celebrating 100 episodes of the Brand & Market Podcast! I’m telling the story of how the podcast has evolved over time, the re-brand and coaching commitment that changed my entire trajectory, plus shouting out some of the amazing clients that I’ve had the privilege of working with because of the podcast. Time-stamps:Listener voicemails (0:42)A podcast just wasn’t for me (5:05)I started the Ali Rae Haney Show (7:41)20% off your annual subscription of Lodgify (13:07)Hiring Gaffin Creative and re-branding to Brand & Market (14:09)The Podcasting for Business Program changed my entire trajectory (17:12)Hitting my stride with the podcast (20:30)What’s next? (23:30)Client shout-outs (24:15)Mentioned in This Episode:Use code “BMPOD20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyEpisode 9: From 0 to Trust: How to Implement the 7-11-4 Rule in Your Brand Ecosystem: podcasts.apple.com/us/podcast/9-from-0-to-trust-how-to-implement-the-7-11-4-ruleOversubscribed by Daniel PriestleyConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have you considered using Manychat to generate leads for your short-term rental? In today’s episode, I’m sharing what Manychat is, plus the three steps I’d take to get started with using it for my properties.Time-stamps:I want to feature you on Brand & Market’s 100th episode! (0:48)Wednesday Wins (2:15)Using Manychat (5:01)My favorite feature in Manychat (6:50)Create a local guide with insider knowledge (9:33)20% off your annual subscription of Lodgify (13:16)Offer a discount code (14:19)Share a giveaway code (19:08)Mentioned in This Episode:Manychat: manychat.comLeave me a voicemail for the 100th episode of Brand & Market: speakpipe.com/brandandmarketUse code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyAligned Hospitality Management: ​​alignedhm.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Does your marketing strategy capture potential guests in its web? In today’s episode, I’m breaking down a short-term rental marketing plan using my “spider web” model. Plus, real-life examples to keep your guests in your web, before and after they book.Time-stamps:I want to feature you on Brand & Market’s 100th episode! (1:00)Wednesday Wins (3:26)What’s changed about marketing (5:45)The marketing spider web model (7:40)The discovery phase (10:20)The trust-building phase (17:02)20% off your annual subscription of Lodgify (20:48)The conversion phase (31:08)Continue to market after they’ve booked (38:40)Mentioned in This Episode:Leave me a voicemail for the 100th episode of Brand & Market: https://www.speakpipe.com/brandandmarketEpisode 53: How I’ve Earned a Perfect 5 Star Rating On My Airbnb Rental Property: podcasts.apple.com/us/podcast/53-how-ive-earned-a-perfect-5-star-rating-on-myUse code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifySweet Adventures: Boutique Vacation Rental Management: sweetadventures.netSeth Bolt: instagram.com/drsethboltTori Bolt: instagram.com/toriboltConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have you considered expanding your portfolio outside of short-term rentals? In today’s episode, I’m talking with capital raiser Yasha Wells about opportunities available for investors in industrial flex spaces. Plus, how to invest in these properties without having to do all the work typical of a short-term rental. Time-stamps:Meet Yasha Wells (1:47)The transition from realtor to capital raiser (3:50)Choosing to focus on industrial flex properties (6:26)Yasha’s previous experiences with short-term rentals (13:44)How private equity can create passive income (17:54)Understanding what private equity is (20:01)20% off your annual subscription of Lodgify (21:29)How to find and connect with a potential operator (22:32)Advice on becoming someone who raises capital (28:26)One of Yasha’s best success stories (32:57)When Yasha lost access to her Instagram (35:30)How to be the best in your brand and market (41:14)Mentioned in This Episode:Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyIf I Had $50k to Invest… Here’s Exactly Where I’d Put It: investors.blueprintindustrialcapital.com/if-i-had-50k-to-invest Before You Invest in a Real Estate Deal, Ask These 10 Questions: investors.blueprintindustrialcapital.com/tenquestionstoaskConnect with Yasha:Website: blueprintindustrialcapital.comInstagram: instagram.com/_yashawellsLinkedIn: linkedin.com/in/yashawellsYoutube: youtube.com/@yashawellsConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

How do I analyze a listing? In today’s episode, I’m walking you through a step-by-step example of my process to determine whether a short-term rental is going to be profitable or not. I’m analyzing a current listing for a Gatlinburg property.Time-stamps:Wednesday Wins (2:52)The property I’m analyzing today (9:16)Researching the property on AirDNA (11:55)Accessing comparable properties (14:08)20% off your annual subscription of Lodgify (17:46)Comparing predictions with BNBCalc (18:48)Comparable properties on BNBCalc (21:14)Broader market research (23:38)One last look at the data (32:37)Mentioned in This Episode:Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyEpisode 093: A Birthday Episode with My Husband, Caleb: podcasts.apple.com/us/podcast/93-a-birthday-episode-with-my-husband-calebVictoria House Sevierville: victoriahousesevierville.comAirDNA: airdna.coBNBCalc: bnbcalc.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

What does it take to bring our micro-resort vision to life? In today’s episode, I’m sharing a behind-the-scenes look into the next step for our Elysian property: adding another unit, Sol. Tune in to hear why the mirror house is perfect for our micro-resort, plus the potential challenges of getting it there.Time-stamps:Wednesday Wins (0:43)Background on the Elysian micro-resort and Luna (4:53)Envisioning Sol, the mirror house (6:35)20% off your annual subscription of Lodgify (14:20)My experience at the ÖÖD House warehouse (15:23)Executing the vision: how to get Sol to Elysian (23:57)Mentioned in This Episode:Zack Metcalf on Instagram: instagram.com/zackmetcalf_Stay INTRVL Joshua Tree: instagram.com/stayintrvlEpisode 69: Buying For Short-Term Rental Opportunities: Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/69-buying-for-short-term-rental-opportunities-elysianUse code “BMPOD20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Are you in the short-term rental business for real estate or hospitality? Maybe both? In today’s episode, I’m sharing how I use the property management system Lodgify to create a profitable short-term rental business while prioritizing guest experience. Time-stamps:Wednesday Wins (1:01)The early check-in story that inspired today’s episode (3:57) One unified inbox (10:23)20% off your annual subscription of Lodgify (12:18)Automated messaging (13:21)Direct booking (16:47)Communication with cleaners and stakeholders (19:21)Mentioned in This Episode:Use code “BMPOD20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyIan Joseph Branching Out Newsletter: ianjoseph.myflodesk.com/branching-outEpisode 79: Creating a Unique Rental Experience Through Boutique Hotels and Micro-Resorts with Ian Joseph: podcasts.apple.com/us/podcast/79-creating-a-unique-rental-experience-throughConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Happy birthday to my husband, Caleb! In this episode, we reflect on our year of investing in short-term rentals and our newest property, Luna. Plus, our future goals for our short-term rental business. Time-stamps:Perspective on our newest property, Luna (2:55)Thoughts on the interior and exterior design of Luna (21:24)Reaction to the branding and expansion of Elysian (30:39)Our short-term rental dreams (41:15)Renovations on the Kentucky property (49:00)Caleb’s favorite part of the year (56:52)Caleb’s birthday wish (1:01:00)Mentioned in This Episode:Stay at Elysian: stayatelysian.comElysian on Instagram: instagram.com/stayatelysianConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

What if you could find your next rental property in just a few minutes? In today’s episode, returning guest Matt Sanderson tells us about the upgrade of his app, strIQ. Plus, how strIQ will help short-term rental owners and investors find and purchase their next properties. Time-stamps:Introducing strIQ and strIQ 2.0 (1:33)Using strIQ to compare your rental comps (4:25)The development of strIQ 2.0 (10:55)Searching for properties across markets (14:52)StrIQ success stories (19:29)Purchasing properties with capital partners (24:57)The story behind trusted partners on strIQ (26:42)Investing through a capital partner program (35:05)You don’t need a mega property to make money (38:19)Become a founding member with strIQ (44:33)Mentioned in This Episode:Become a strIQ Founding Member: striq.com/joinEpisode 50 How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ: podcasts.apple.com/us/podcast/50-how-this-app-is-changing-the-rental-property-gameUse code “ali20” for 20% off the strIQ app: striq.com/pricingConnect with Matt:Website: striq.comInstagram: instagram.com/mattsandersontxBook A Call: striq.com/contact-striqConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

How much can your short-term rental business change in a year? I’m proof that things can change a LOT. In today’s episode, I’m recapping my experience at Level Up Your Listing 2026, plus my huge news… I’m a rising star! Time-stamps:What is Level Up Your Listing? (1:00)How LUYL 2025 changed my trajectory (4:28)Connections made at LUYL (6:47)Lodgify (26:29)Educational opportunities (27:57)Mindset work (33:10)I’m a rising star (37:06)Mentioned in This Episode:Get 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyEpisode 88 Interior Design for Short-Term Rentals with Brianna of Brianna Michele Interiors: podcasts.apple.com/us/podcast/interior-design-for-short-term-rentals-with-briannaEpisode 50 How this App Is Changing The Rental Property Game: Matt Sanderson of strIQ: podcasts.apple.com/us/podcast/50-how-this-app-is-changing-the-rental-property-gameEpisode 35 Level Up Your Listing 2025: podcasts.apple.com/us/podcast/level-up-your-listing-from-setbacks-to-success-in-realVictoria House: victoriahousesevierville.comBrian Hatcher: instagram.com/hatch_capitalKatie Johnson: instagram.com/strlaw.with.katieBen Wolff: instagram.com/iambenwolffFunk It Interiors: instagram.com/funkitinteriorsConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

If I’m being honest, this has been a slow booking season. But I’m not going to panic. Listen in to today’s episode as I re-analyze my pricing strategy for my short-term rentals and see what I can learn from my price management tools.Time-stamps:Implementing a dynamic pricing strategy (2:05)Adjusting price settings in PriceLabs (6:07)Far-out and last-minute pricing (10:23)Lodgify (12:30)Learning from the neighborhood data (13:47)Orphan day pricing (19:25)My strategy for when my calendar isn’t full (20:48)Mentioned in This Episode:Get 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyPriceLabs: hello.pricelabs.co/homepage/v1AirDNA: airdna.coConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Want an inside look at my newest rental project? In today’s episode, I’m sharing the details of a potential project that hits extremely close to home. Spoiler alert: I'm thinking about a boutique hotel for our next short-term rental! Plus, a look at the thought process and considerations we’re making before we even make an offer.Time-stamps:Understanding myself and my business through human design (1:00)Quantum surfing and creating my own luck (7:20)My “boots on the ground” type of podcast (13:13)Short-Term Rental Acquisition Checklist (14:37)The story behind my partnership with Heather (15:30)Discovering my potential next project (17:10)Getting to see the potential (21:33)Considering a real estate asset and offer price (25:23)Historical renovation and the potential tax credit (26:45)Researching for the branding and marketing (29:02)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistEpisode 69 Buying for Short-Term Rental Opportunities: Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/buying-for-short-term-rental-opportunities-elysianThe Action Academy: actionacademy.comQuantum Surfing with Monica Laurence: quantumsurfing.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Does your rental have “scroll-stopping” interior design? In today’s episode, I’m talking with Brianna of Brianna Michele Interiors. We’re diving into her work on my newest short-term rental property, Luna, plus taking a glimpse into her rental design process.Time-stamps:Introducing Brianna of Brianna Michele Interiors (1:33)Brianna’s initial reaction about designing Luna (5:28)Starting from scratch with the brand design process (9:29)The story behind Brianna Michele Interiors (13:58)How transformation of interior design for short-term rentals (16:39)Brianna’s property in Big Bear, California (18:48)Co-hosting Services (21:00)Bringing Luna to life through design (22:39)Designing an elevated space for families (30:48)The design research process (34:14)A glimpse inside working with Brianna (41:07)Brianna’s favorite design projects (42:42)How to be the best in your brand and market (46:57)Mentioned in This Episode:Co-hosting Services: brandandmarket.co/cohostingSTR Essentials Freebie: briannamicheleinteriors.myflodesk.com/airbnbshoppingguideLevel Up Your Listing: brandandmarket--levelupyourlisting.thrivecart.com/luylsummit26-gaStay At Elysian: stayatelysian.comConnect with Brianna:Website: briannamicheleinteriors.comInstagram: instagram.com/briannamicheleinteriorsConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Many short-term rental owners think that I’m referring to logos and colors when I say brand strategy. But in this episode, I’m sharing what it actually is. I’m going page by page through a recent client’s brand strategy document, showing you exactly what a detailed brand strategy includes and what it does for your rental.Time-stamps:Brand overview (1:37)Property tagline (3:15)Mission statement (3:42)Brand values (4:53)Brand descriptors (7:16)Designed tagline (8:58)Guest profile (9:23)Unique value proposition (14:56)Messaging and stories (16:09)Now you’re ready for brand design (23:02)Mentioned in This Episode:Episode 53 How I’ve Earned A Perfect 5-Star Rating On My Airbnb Rental Property: podcasts.apple.com/us/podcast/how-ive-earned-a-perfect-5-star-rating-on-my-airbnbConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Are you confused on where to start with branding? In today’s episode, I’m diving into two common types of brands: the personal brand and the property brand. I’ll explain what defines each type, key differences to consider, and how the two can actually work together to support your goals as a short-term rental owner.Time-stamps:Defining a personal brand (3:25)Building a personal brand as a short-term rental owner (9:34)Defining a property brand (13:48)Creating content for your property brand (15:57)One key difference between personal and property brands (17:24)You can have multiple brands (20:11)How personal and property brands can work together (21:39)Mentioned in This Episode:Episode 19 How To Build Your Personal Brand and Become A Thought Leader: podcasts.apple.com/us/podcast/how-to-build-your-personal-brand-and-become-a-thought-leaderConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Is it time to hire a brand designer? In today’s episode, I’m breaking down the importance of having a brand strategy and what hiring a brand designer like myself will do for your property. Plus, I’m sharing my exact timeline recommendation for hiring a brand and interior designer.Time-stamps:Understanding brand strategy (2:51)Brand design before interior design (4:50)Doing the market research (5:20)Understanding your ideal client (8:26)Defining the guest experience (9:36)Naming your property (10:59)Selecting your color palette (13:46)The timeline for brand and interior design (15:52)What happens when you don’t have a brand strategy (20:38)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

What if your short-term rental could outperform the entire market it's in, before your first guest even checks in?In this episode, I sit down with Heather Martini and Emily King, of Data Led Designs, to talk about what it really takes to build a profitable short-term rental in today’s competitive landscape. Heather brings her business intelligence background and Airbnb Superhost experience, while Emily blends luxury marketing expertise with hands-on hosting success. Together, they’re helping investors make smarter, data-driven decisions.We unpack how to choose the right market, how to select amenities that actually produce ROI, and how to design a guest experience that commands higher nightly rates and better reviews.Emily also shares the real numbers behind her Cary, North Carolina STR—and they are wildly impressive.Find It Quickly:00:30 - Meet Heather and Emily01:52 - Heather's Journey and the Birth of Data Led Designs03:54 - Emily's Background and Role in Data Led Designs05:14 - The Importance of Guest Experience in Short-Term Rentals05:58 - Market Insight Reports: Customization and Client Collaboration10:00 - Maximizing Investment in Short-Term Rentals11:42 - Amenity Strategy: Quick Wins vs. Premium Positioning20:01 - Navigating Established vs. Up-and-Coming Markets23:38 - Navigating Local Regulations for Short-Term Rentals24:56 - Handling Uninvestable Areas26:22 - Market Insight Report for Cary, North Carolina27:54 - Renovation and Amenity Strategy32:19 - Guest Experience and Hospitality38:32 - Impressive Occupancy and Revenue NumbersMentioned in this EpisodeCohosting with Ali: brandandmarket.co/cohosting-servicesConnect with Data Led DesignsWebsite: dataleddesigns.comReports: dataleddesigns.com/airbnb-market-research | Use the code "brandandmarket10" for 10% off any report.Instagram: instagram.com/dataleddesigns_strInstagram: instagram.com/bramble.cary

Are you ready to launch your new short-term rental property? Not without a pre-launch waitlist! In today’s episode, I’m breaking down the strategy behind having a short-term rental waitlist before the property officially launches, and how doing so will drive up your bookings.Time-stamps:Stop waiting for it to be perfect (1:56)Understanding what a waitlist is and what it isn’t (5:45)Drive early bookings with your waitlist (8:51)How to build your waitlist (9:51)Short-Term Rental Marketing Quiz (12:13)Making your waitlist a brand builder (12:49)Systems for running your waitlist (16:16)Mentioned in This Episode:Short-Term Rental Marketing Quiz: tryinteract.com/share/quiz50% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-marketConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Has your rental income been affected by Airbnb’s service fee update? In today’s episode, I’m sharing the impact that the recent change has had on short-term rental owners, including myself. I’m breaking down the real numbers, plus why right now is the time to implement a direct booking site in response.Time-stamps:Recent changes to Airbnb fees (1:51)How the fees are impacting my properties (5:55)Short-Term Rental Marketing Quiz (10:56)Will all hosts eventually have to pay the larger fee? (11:33)The solution is a direct booking site (15:41)Mentioned in This Episode:Short-Term Rental Marketing Quiz: tryinteract.com/share/quiz/67b64381e7fc2f0015f9ad97Airbnb Service Fees: airbnb.com/help/articleConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Do you have a social media plan for your short-term rental? In today’s episode, I’m diving into a few main action steps to take when planning your content. I’ll be chatting about how to pick the right platform, your posting cadence, and what posts will actually make a difference in your bookings.Time-stamps:Does your short-term rental have to be on social media? (1:14)Picking the right platform for your social media content (3:59)Picking a sustainable posting cadence (8:07)Short-Term Rental Marketing Quiz (10:19)Where to get started with posting (10:56)Recording B-roll and other video content (14:03)Narrowing down your content pillars (16:18)Mentioned in This Episode:Short-Term Rental Marketing Quiz: tryinteract.com/share/quiz/67b64381e7fc2f0015f9ad97How I’ve Earned A Perfect 5-Star Rating On My Rental Property: brandandmarket.co/blog/how-ive-earned-a-perfect-5-star-ratingConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Is your property ready to book? In today’s episode, I’m taking you behind-the-scenes as we put the final touches on our newest property, Luna (the first property at the Elysian micro-resort). I’m diving into our last items on the to-do list and some unexpected challenges as we approach our opening date. Remember, use code STAY50 to receive $50 off your booking at Luna/Elysian when you book on our direct booking site!Join the Waitlist: brandandmarket.myflodesk.com/elysian-waitlistTime-stamps:Luna’s flooring installation (2:09)The final thing on our to-do list (8:26)Short-Term Rental Acquisition Checklist (9:20)Putting finishing touches on the kitchen cabinets (10:12)Lessons from the final days of construction (12:01)Pivoting on design decisions (13:22)One last electrical issue (17:17)Almost ready to book (18:26)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistElysian on Instagram: instagram.com/stayatelysianStay at Elysian waitlist: brandandmarket.myflodesk.com/elysian-waitlistEpisode 73 Elysian Airbnb Case Study [Part 3]:podcasts.apple.com/us/podcast/finding-our-short-term-rental-elysian-airbnb-case-studyEpisode 71 Elysian Airbnb Case Study [Part 2]: podcasts.apple.com/us/podcast/finding-our-short-term-rental-elysian-airbnb-case-studyEpisode 69 Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/buying-for-short-term-rental-opportunities-elysian

What does it take to create a truly special short-term rental? Maybe you want to create a boutique hotel or even a micro-resort. In today’s episode, I’m talking with property owner Ian Joseph about the development of his hospitality group and West Virginia stays. We also dive into his background in both commercial banking and real estate development, and how he has combined these interests with his love for hosting to create a unique personal brand. Time-stamps:Get to know Ian Joseph (1:37)Investing in West Virginia (3:30)See the value where others might not (7:48)Overcoming doubt and managing risk (10:30)Acquiring properties with a banking background (17:57)Short-Term Rental Acquisition Checklist (28:22)Building relationships with local communities (29:14)Finding the land and developing a micro-resort (33:15)From residential to commercial real estate (39:09)Building a personal brand from a wide range of experience (43:20)Be the best in your brand and market (47:03)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklist“The War of Art” by Steven Pressfield: a.co/d/a9eH8xsConnect with Ian: Instagram: instagram.com/ijoseph09Email: [email protected] with Branch on Instagram: instagram.com/staywithbranchThe Billy Motel on Instagram: instagram.com/thebillymotelSign up for the Stay with Branch email list to receive $50 off your first stay in Berkeley Springs: staywithbranch.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Wondering what tech to purchase for your short-term rental? In today’s episode, I’m sharing how three pieces of tech equipment have made huge differences for us in managing our properties. Listen in for my review on the Schlage Smart Locks, cameras from Google Home, and internet services by Starlink. Time-stamps:Schlage Smart Lock (2:15)Google Home (5:28)Lodgify (9:52)Starlink (11:32)Mentioned in This Episode:Schlage Smart Lock: schlage.comGoogle Home: home.google.comGet 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyShort-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Are you looking for fresh advice for marketing your short-term rental in 2026? In today’s episode, I’m giving you a behind-the-scenes look at how I personally am marketing my properties based on up-to-date market research and knowledge. Listen in for my strategy to increase revenue, referrals, and overall bookings this year. Time-stamps:Analyzing current social media trends (2:58)2026 influencer strategy (8:28)Leveraging local partnerships (12:16)Short-Term Rental Acquisition (15:43)Additional affiliate income from within our rentals (16:35)Taking advantages of services via The Host Co. (19:23)Pulling guests to your direct booking site (21:50)SEO vs. GEO (26:25)Waitlist and email marketing strategy (29:44)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistConnect with Ali: Book a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Is your rental’s branding impacting its success? In today’s episode, I’m giving you a behind-the-scenes look at the brand design of The Homestead at Cunningham Creek. This property is extra special to me, as it belongs to my in-laws. Listen in to hear about our choices regarding the brand theme, design, and the brand visuals for the property.Time-stamps:The story behind the name (2:13)Creating themes through branding (7:55)Understanding our ideal guest avatar (10:39)What differentiates our rental from others nearby (14:44)How the brand theme is reflected in the interior design (20:05)Brand visuals and the intentional design decisions (22:45)Incorporating brand visuals throughout your property (26:11)Mentioned in This Episode:The Homestead at Cunningham Creek on Airbnb: airbnb.com/roomsThe Homestead at Cunningham Creek on Instagram: instagram.com/homesteadatccThe Homestead at Cunningham Creek Blog Post: brandandmarket.co/blog/short-term-rental-branding-case-study-homestead-cunningham-creekConnect with Ali: Book a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Happy new year! 2025 was an incredible year of growth and upgrades for my short-term rental properties, as well as my business. In this episode, I’m taking a look back at the most impactful moments of my year and the lessons I’m taking into 2026. Time-stamps:My early 2025 rebrand (1:58)Hiring a podcast producer and a virtual assistant (5:54)Attending Level Up Your Listing (11:20)Beginning to dream again (15:50)Updates on The Commonwealth (17:12)Differentiating myself as a co-host (23:02)Honing in on my podcast with Soundboard Society (24:06)Giving The Commonwealth a design upgrade (28:39)Discovering Luna, our latest project (30:47)Investing in Action Academy (34:13)Looking ahead to 2026 (40:11)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistElysian on Instagram: instagram.com/stayatelysianNo Vacancy The Podcast with Natalie Palmer and guest Ali Haney: podcasts.apple.com/ca/podcast/169-this-is-the-one-thing-that-will-make-or-breakJoin Soundboard Society with Gaffin Creative: gaffincreative.com/soundboardThe Action Academy: actionacademy.comConnect with Ali: Book a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Are you wondering what’s possible for you as a short-term rental owner? In today’s episode, I’m talking with real estate investor and property manager Zac Willms. Zac shares his inspiring story from launching a highly-successful glamping resort in Canada to now managing multiple villas in Mexico. If you're ready to expand your short-term rental portfolio, get ready to be inspired by this episode!Time-stamps:Introducing Zac Willms (1:02)Zac’s start with living in and renting a duplex (3:07)A lucky start with zoning laws (4:56)Developing a glamping resort (6:58)What Grotto Getaway looks like today (10:53)The acquisition process of such a unique property (15:35)Transitioning the campsite into a luxury glamping resort (18:44)Short-Term Rental Acquisition Checklist (21:53)Strategies for boosting each unit (22:45)The finances of glamping (24:19)From Canada to Mexico (26:06)Managing villas with Zuna Stays (29:19)A typical day as a property manager (31:25)Zac’s differing roles between Canada and Mexico (33:41)Social media marketing strategy for growing your audience (36:23)How to be the best in your brand and market (42:33)Mentioned in This Episode:10% off your stay in Tulum with code BACKTOZUNAPARADISE: zunastays.comShort-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistConnect with Zac:Grotto Getaway: grottogetaway.comZuna Stays: zunastays.comInstagram: instagram.com/zacwillmsConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Are you curious about what it’s like to bring your rental visions to life? In today’s episode, I’m taking you through the process of closing on our newest rental property: Elysian. Plus, I’m diving into each step we’re currently taking to get the property’s first rental ready for guests. Time-stamps:The unexpected closing story (1:51)Surprise Airbnb reservations (7:36)Bringing the interior design plan to life (10:58)Short-Term Rental Acquisition Checklist (20:18)Realizing how quickly items go out of stock (21:10)Handiwork during Thanksgiving week (23:11)The long-term vision for the property (30:45)Mentioned in This Episode:Short-Term Rental Acquisition Checklist: brandandmarket.myflodesk.com/str-acquisition-checklistElysian on Instagram: instagram.com/stayatelysianEpisode 71 Elysian Airbnb Case Study [Part 2]: podcasts.apple.com/us/podcast/finding-our-short-term-rental-elysian-airbnb-case-studyEpisode 69 Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/buying-for-short-term-rental-opportunities-elysianÖÖD Mirror Houses: instagram.com/oodhousesConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Interested in adding an additional unit to your short-term rental property? In today’s episode, I’m talking with Will Brooks, owner and operator of multiple accessory dwelling units (ADUs). Will breaks down his ADU strategy, from zoning laws and unique features to financing and returns on investment. Time-stamps:Will Brooks and understanding ADUs (1:19)The best markets for ADUs (6:23)Dabbling in the mid-term rental market (10:02)Building an ADU on your personal property (12:48)Zoning laws for ADUs (19:23)Lodgify (23:12)Upselling and benefits of the bigger property (24:29)The unique features of one of Will’s properties (31:00)The ROI on ADUs (34:45)How to be the best in your brand and market (43:12)Mentioned in This Episode:Get 20% off your annual subscription of Lodgify: www.brandandmarket.co/lodgifyConnect with Will:Website: shorttermraleigh.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Are you purchasing your next short-term rental property? In today’s episode, I’m talking through every step of being under contract for our next rental: Elysian, the dome house. I’m sharing what we prioritized in our contract negotiation, our process of hiring an interior designer, plus the new brand identity created just for this property. Time-stamps:Negotiating our offer and contract (1:51)The due diligence period (3:05)Hiring an interior designer (7:42)Co-hosting Services (13:02)Creating the brand for the property (14:21)Starting a waitlist and initial marketing (21:31)Setting up the business side (23:32)Mentioned in This Episode:Co-hosting Services: www.brandandmarket.co/cohosting Elysian on Instagram: instagram.com/stayatelysianEpisode 69 Elysian Airbnb Case Study [Part 1]: podcasts.apple.com/us/podcast/buying-for-short-term-rental-opportunities-elysianColor Palettes Blog Post:Connect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Are you taking the right legal steps for your Airbnb property? In today’s episode, I’m talking with real estate attorney and investor Katie Johnson. Katie shares her perspective on setting up your real estate portfolio, utilizing zoning ordinances to your advantage for short-term rentals, and how local communities are legally responding to the Airbnb market. Time-stamps:Meet Katie (0:47)Katie’s short-term rental journey (2:24)Following in a parent’s footsteps and niching down (4:10)Katie’s real estate portfolio today (5:37)Loving the experience of a gut rehab (7:23)How to set your portfolio up legally (8:57)Setting up properties across multiple states (14:43)Common mistakes in the Airbnb rental business structure (16:27)Co-hosting Services (19:23)Ali’s zoning laws horror story (20:53)How local communities are handling short-term rentals (29:41)Using zoning ordinances to help you choose properties (33:55)How a real estate attorney can help (35:21)How to be the best in your brand and market (36:12)Mentioned in This Episode:Co-hosting Services: www.brandandmarket.co/cohosting Katie Johnson Initial Consultation: calendly.com/katiejohnsonplc/15minChecklist: katiejohnsonplc.myflodesk.com/strlegalchecklistConnect with Katie:Website: katiejohnsonplc.comInstagram: instagram.com/katiethereattorneyConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Are you thinking about purchasing your next short-term rental property? In today’s episode, I’m talking through every step of the process in finding our next rental: Elysian, the dome house. I’m sharing how I found the property, what expenses I researched beforehand, and how we even ended up staying the night to experience the rental ourselves. Time-stamps:Searching for our next short-term rental (1:53)Finding the Dome House (4:48)Researching the property (8:03)Accessing the P&Ls (11:46)Co-hosting Services (13:45)The perfect getaway location (15:04)Staying at the property prior to purchase (15:59)Reviewing the reviews with ChatGPT (21:22)Double-checking the utilities and zoning laws (22:35)Mentioned in This Episode:Co-hosting Services: www.brandandmarket.co/cohosting The offer sheet daily: theoffersheet.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Do you have a direct booking site for your Airbnb rental? In today’s episode, I’m joined by Abbey Oslin of Duo Collective to talk about the impact of a direct booking site on your STR rental bookings. Plus, tips for collecting data from your site, growing your domain authority, and promoting the site to your guests. Time-stamps:Meet Abbey Oslin of Duo Collective (0:52)SEO and how it relates to your direct booking site (3:49)Understanding SEO terms: crawling vs. ranking (6:05)Comparing direct booking sites to Airbnb (8:05)The impact of AI on short-term rental booking (10:52)The power of data from direct booking sites (14:57)Using your Google Business Profile to book your rental (16:44)Co-hosting Services (19:03) Where to start with creating your direct booking site (20:23)Building your domain through a property management platform (34:07)Promoting your direct booking site to current and past guests (38:47)Be the best in your brand and market (43:48)Mentioned in This Episode:Co-hosting Services: www.brandandmarket.co/cohosting Rich Results Test: search.google.com/test/rich-resultsConnect with Abbey:SEO Keywords Freebie: duocollective.com/free-seo-toolsWebsite: duocollective.comInstagram: instagram.com/duo.collectiveSubstack: duocollective.substack.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Happy Halloween! In today’s episode, I’m telling the tale of my past listing mistakes that still haunt me today. Listen in to avoid meeting the same spooky ghosts at your short-term rental!Time-stamps:The spooky story of my first Airbnb (2:02)The ghost of bad listing photos (3:23)The ghost of lacking interior design (6:17)Co-hosting Services (15:11)The ghost of neglected maintenance (16:30)The ghost of forgotten supplies and amenities (19:38)The ghost of lost revenue (21:56)Our haunted Airbnb (25:24)Mentioned in This Episode:Co-hosting Services: www.brandandmarket.co/cohosting Connect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Are you looking for more opportunities to book your Airbnb and short-term rental? In today’s episode, I’m joined by Hannah Pobar of the Home Studio List to talk about how the platform connects hosts with production companies, photographers, and content creators. Listen in to get insider tips on how to find success on Home Studio List!Time-stamps:Meet Hannah Pobar of Home Studio List (1:17)Listing your rental on Home Studio List (6:41)From photography to the tech industry (12:22)Co-hosting Services (15:44)Managing your booking requests (17:03)The range of possible bookings (19:44)Pricing and rates on the Home Studio List (20:57)The most successful home studio markets (22:53)The cost of being on Home Studio List (26:21)The seasonality of bookings (27:28)Preparing your rental for Home Studio List (31:22)Be the best in your brand and market (32:48)Mentioned in This Episode:Co-hosting Services: www.brandandmarket.co/cohosting Connect with Home Studio List:Website: homestudiolist.comInstagram: instagram.com/homestudiolistConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

How do you know that it’s time to hire a co-host for your rental? In today’s episode, I’m breaking down some of the most common signs that this might be the best decision for your property. Plus, questions to ask your potential co-host to make sure that they are the best fit for you, your property, and your guests. Time-stamps:Defining a “co-host” (3:27)Typical duties of a co-host (4:19)You dread checking your notifications (9:22)You never have the right supplies on hand (11:05)Your ratings are starting to drop (12:01)Co-hosting Services (13:22)You’re feeling overwhelmed by your property (14:41)Your small problems become patterns (16:09)Asking the right questions to your potential co-host (18:30)Mentioned in This Episode:Co-hosting Services: www.brandandmarket.co/cohosting Book a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Happy birthday to my daughter, Huxley! Today’s episode is part of a special family tradition of getting to be on the podcast for your birthday. Enjoy this short and sweet chat with Huxley all about her experiences at school, her dreams for the future, and her birthday plans!Time-stamps:Thoughts on school (1:33)Favorite classes, the state fair art show, and making honor roll (2:16)What Huxley wants to be when she grows up (5:06)Huxley’s birthday plans (7:51)Huxley’s future podcast (13:14)Mentioned in This Episode:Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

believe hospitality is so much more than a transaction—it’s the heartbeat of creating unforgettable experiences. In today’s episode, I’m sharing the benefits of going above and beyond, as laid out in Will Guidara’s book Unreasonable Hospitality. I’m diving into how you can take the most impactful lessons from the book and apply them to your short-term rental. Time-stamps:The nobility of hospitality (5:04)Adversity is a terrible thing to waste (9:00)Co-hosting Services (12:00)What would you try if you knew you couldn’t fail? (13:17)The opposite of a good idea is also a good idea (14:33)A dream will never come true if you don’t say it out loud (15:54)Hospitality is not transactional (19:19)Becoming a Dreamweaver (20:28)Mentioned in This Episode:Co-hosting Services: www.brandandmarket.co/cohosting Book a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingUnreasonable Hospitality: unreasonablehospitality.comThe STR Book Club: thestrbookclub.comBusiness Systems for a Short-Term Rental with Kassie LayneConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

What makes an Airbnb that guests can’t wait to return to?In this episode, I’m sharing the exact habits and strategies I’ve used to consistently deliver five-star guest experiences and stand out in a competitive market.Time-stamps:Quick wins (0:45)Short-term rentals are not passive investments (3:20)Match expectations of what guests see on your listing (6:02)Audit your guest communication (8:28)Co-hosting Services (11:35)Design for your ideal guest (12:55)Act as a concierge for your area (19:06)Create a home away from home (23:27)Mentioned in This Episode:Co-hosting Services: www.brandandmarket.co/cohosting Book a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Happy birthday to my son, Jackson! Today’s episode is a special family tradition of getting to be on the podcast for your birthday. Enjoy this short and sweet talk all about his love for sharks, his Airbnb memories, and all of his favorites as he turns five. Time-stamps:Birthday party excitement (1:04)Jackson’s love for sharks and dinosaurs (1:26)Jackson’s favorite stuffed animal (2:30)Jackson’s favorite Airbnbs (3:02)Jackson’s favorite color (7:38) Jackson’s favorite memory from being four (9:21)Mentioned in This Episode:Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

What can public relations do for your short-term rental? In today’s episode, I’m talking with Holly Mitton of Little Bird Boston, a marketing and PR agency. Holly shares the power of PR in the hospitality industry, plus steps you can take today to incorporate it into your Airbnb's marketing strategy.

Are you ignoring the red flags of a potential investment property? In today’s episode, I’m sharing a recent experience I had of discovering the perfect property for an Airbnb listing… until I took a closer look. I walk you through our due diligence process, the major issues we uncovered (spoiler alert: barking dogs and missing ovens), and why the numbers that look great on paper don’t always tell the whole story. This isn’t just about one deal gone wrong—it’s about evaluating Airbnb properties for long-term success.Time-stamps:The Airbnb property that seemed perfect… at first (1:55)The first warning signs (5:47)Co-hosting Services (9:30)Uncovering the major red flags in short-term rental properties (10:49)Lessons learned from considering a red flag property (18:05)Mentioned in This Episode:Co-hosting Services: www.brandandmarket.co/cohosting Episode 49 From Wedding Venue Dreams to Airbnb Success - Our Kentucky Property Pivot: podcasts.apple.com/us/podcast/from-wedding-venue-dreams-to-airbnb-success-our-kentuckyAirDNA: airdna.coConnect with Ali: Book a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Are Google Ads worth it for a local realtor? In today’s episode, I’m talking with Jack Hepp of Industrious Marketing about Google Ads strategy for realtors. We’re diving into what’s worth it, what to expect from your budget, and how to stand out with the help of your personal brand. Time-stamps:Meet Jack (1:06)How Industrious Marketing got started (3:18)Understanding types of Google Ads (4:18)Differentiating your ad with your personal brand (11:15)Targeting your ideal clients with keywords (13:28)The strategy behind long-tail keywords (16:14)Airbnb (17:27)Creating a sticky brand ecosystem (18:28)Expectations for budget and ROI (20:49)Should you sell property via Google Ads? (25:29)Work with Jack and Industrious Marketing (28:53)Be the best in your brand and market (32:11)Mentioned in This Episode:Airbnb: brandandmarket.co/airbnb Connect with Jack:Website: industriousmarketing.coLinkedIn: linkedin.com/in/harrisonjheppConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Is your Airbnb property living up to its potential? In today’s episode, I’m taking you step-by-step through the process of branding for the Tennessee, Together cabin in Pigeon Forge, TN, an Airbnb for unplugging. I’ll be sharing how together with the short-term rental property owner and interior design team, I took the property’s biggest drawback and turned it into a brand that attracts dream guests. Time-stamps:Meeting Jessica, the Airbnb host (1:53)The cabin’s major drawbacks (4:57)Turning a drawback into a brand (7:08)Airbnb Cohosting Services (11:00)How the brand translated into the interior design (12:25)Creating the property’s visual brand (17:38)Launching with the new branding (21:24)Case study takeaways (23:23)Mentioned in This Episode:Thrive Vacation Homes: instagram.com/thrivevacationhomesTennessee, Together Airbnb Listing: airbnb.com/h/tennesseetogetherbythriveEpisode 35 Level Up Your Listing: podcasts.apple.com/us/podcast/level-up-your-listingLevel Up Your Listing Summit: levelupyourlistingsummit.comSomerled Designs: somerleddesigns.comCohosting Services: www.brandandmarket.co/cohosting Connect with Ali:Book a discovery call with Ali: brandandmarket.17hats.com/p#/schedulingWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Today’s episode is a special one. It’s a birthday interview with my youngest son, Emerson! Enjoy this short and sweet talk all about his third birthday plans, Jeep obsession, and being the baby in our family. Time-stamps:Get to know Emerson (1:00)Birthday party plans (1:22)What Emerson hopes to get as a birthday gift (2:37)What Emerson wants to be when he grows up (4:11)Does Emerson like being the baby? (5:22)Mentioned in This Episode:Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Feel like you just can’t do it all when it comes to your marketing? In today’s episode, I’m talking about the number one thing that you can focus on to keep up with the rapidly changing digital landscape: keyword research. Time-stamps:The one next best step (1:22)Why keyword research is crucial (2:34)Understanding keywords (3:13)Actionable tips to start keyword research (4:44) Airbnb social media marketing: Instagram now shows up in Google search results (8:43)Focusing on Instagram captions: Airbnb social media marketing (9:38)Long-tail keywords (10:44)Hashtags are not dead (11:26)ChatGPT can now search keywords and websites (13:03)Mentioned in This Episode:Answer The Public: answerthepublic.comGoogle Keyword Planner: business.google.com/us/ad-tools/keyword-plannerUbersuggest: neilpatel.com/ubersuggestChatGPT: chatgpt.comEpisode 48 Eden Sloboth: podcasts.apple.com/us/podcast/seo-for-realtors-and-rental-owners-how-to-get-foundWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

How can you charm your short-term rental guests into booking again? In today’s episode, I’m talking with former Disney executive and current business owner Vance Morris about applying the magic of Disney theme parks to your client experience. Learn how to systematize the small details, create a consistent elevated experience, and have your Airbnb guests excited to come back and visit again. Time-stamps:Meet Vance Morris (0:58)Applying the Disney guest experience to your short-term rental (4:54)Elevating your client experience (9:24)Creating business systems based on the Disney experience (14:04)Airbnb (19:36)Systematizing the extra touches (20:36)Providing a consistent client experience (25:39)If you’re struggling to start implementing systems (29:52)Identifying which systems aren’t working (31:38)Become the best in your brand and market (32:37)Mentioned in This Episode:Airbnb: brandandmarket.co/airbnb Vance Morris Website: vancemorris.com52 Ways To Wow Your Customers Without Breaking The Bank: wow52ways.comWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Is your Airbnb property rated 5 stars? In today’s episode, I’m sharing the importance of 5-star reviews for your short-term rental, and why they’re not just important on the rental sites. I’m diving into how to ask for 5-star reviews and what to do once the reviews start pouring in. Time-stamps: Why you need to ask for 5-star reviews (1:30)How to ask for a 5-star review (5:53)Cohosting Services (9:03)What to do with your 5-star reviews on Airbnb (11:38)Reviews aren’t just for marketing (14:14)When you earn less than 5 stars (15:49)Mentioned in This Episode:Cohosting Services: www.brandandmarket.co/cohosting Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Are you an entrepreneur wondering if you should put time and effort into Google Ads? In today’s episode, I’m talking with SEO and Google Ads expert Glenneth Reed. Glenneth shares her reasoning on whether or not Google Ads are worth it for entrepreneurs, plus how to make the most of your time and budget if you do decide to invest. Time-stamps:Meet Glenneth Reed (1:03)Being a certified expert in Google Ads and SEO 2:17)Why Glenneth does NOT recommend Google Ads for relators or short-term rental owners (3:25)Google Ads and how they work (6:07)How to earn the sponsored spot on Google (8:05)Your budget for Google Ads (11:24)Using negative keywords (12:47)Power Hour (15:33)Mistakes when DIYing your Google Ads account (16:28)Ad spend based on your niche (21:09)Where to send the people who click your ads (23:53)Tools for DIYing your Google Ads (25:38)Connect with Glenneth (27:44)Become the best in your brand and market (29:30)Mentioned in This Episode:Glenneth Reed on Instagram: instagram.com/glennethdotcomThe Visibility Method Website: thevisibilitymethod.comThe Visibility Workbook: thevisibilitymethod.com/visibility-workbookPower Hour: Power Hour on Mondays at 1PM ESTWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co