PODCAST · business
Unknown to Known presented by (ON CAM) Ready
by Jamie Maglietta
Unknown to Known explores how credibility is built before the spotlight turns on. Hosted by former television producer Jamie Maglietta, the show pulls back the curtain on how journalists, creators, and on-camera professionals become visible, trusted, and in demand. With 20+ years behind the scenes of breaking news, Jamie brings a producer’s perspective to what actually gets someone booked. This isn’t about chasing attention—it’s about becoming media-ready. Bi-Weekly Starting April 2026
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A Literary Agent Tells All: How to Build Your Platform, Land a Book Deal & Why AI Will Get You Rejected
You have a book idea. Maybe you've had it for years. But here's what nobody tells you — the idea is not enough. Before a literary agent finishes reading your pitch, they're already Googling you. And if what they find doesn't back you up, that email gets closed.In this episode of Unknown to Known, Jamie Maglietta sits down with Sally Ekus — literary agent, founder of The Ekus Group, and author of the Substack newsletter The Not So Secret Agent — to pull back the curtain on what it really takes to land a traditional book deal. Sally has placed authors with Penguin Random House, HarperCollins, Simon & Schuster and more, and she is one of the most transparent voices in publishing today.In this conversation they cover the full road to becoming a published author — from comp research at your local bookstore to building a platform before you ever send a pitch. Sally also breaks down the difference between traditional, hybrid and self-publishing, explains what the 1-3% audience conversion rule means for your follower count, shares the behind-the-scenes story of how The Lao Kitchen came to be, and delivers a serious warning about using AI in your query letter — because she can spot it immediately and it's an automatic pass.This one is for every person who has ever said "I should write a book." Today we figure out what's standing between you and that deal.🔗 Sally's Substack — Not So Secret Agent: https://substack.com/@sallyekusThe Ekus Group: https://ekusgroup.com⚠️ Writers Beware (author scam resource): https://www.sfwa.org/other-resources/for-authors/writer-beware/Connect on IG: https://www.instagram.com/sallyekus/Proposal Guide: https://notsosecretagent.substack.com/p/cookbook-proposal-guidelines?r=6lue7Mentioned: Independent Book Publishers Association (IBPA) - https://www.ibpa-online.org/Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready Equipment: https://shorturl.at/Ca5tgSubstack:Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15VidIQ (Affiliate): https://vidiq.com/oncamready
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Brand Identity Crisis: How to Fix Your Personal Brand Before It Costs You
Your personal brand isn't just for people anymore — it's for the algorithm. In this episode of Unknown to Known, Jamie Maglietta sits down with Krissy and Claire of K&C Creative, a sister duo specializing in branding, web design, and business strategy. Together they break down why so many entrepreneurs are having a brand identity crisis online, how AI is now reading and judging your digital presence, and the three-part framework — Clarity, Cohesion, and Confidence — that transforms how you show up and get booked. Whether you're launching a website for the first time, rebuilding your brand, or trying to attract press and clients through social media, this conversation is your roadmap. Plus, they share their new AI-powered Brand Brain tool and how to use it to fast-track your brand identity before you ever touch a logo or color palette.🌐 Visit K&C Creative: https://www.kandccreative.com/🎙️ Subscribe to Unknown to Known on your podcast platform of choice📩 Did a social media post land you traditional media? Tell Jamie: [email protected] with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:Substack: Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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YouTube Growth, Thumbnails, Monetization & More — Steven Robles Breaks It All Down
What does it actually take to grow on YouTube and turn it into a full-time creator business? Steven Robles did it — and in this episode of Unknown to Known, he breaks down exactly how. With over 200,000 subscribers and a thriving paid community, Steven shares his thumbnail strategy, how he balances evergreen vs. trending content, why he separates his short form from long form, and what he wished he knew about monetization earlier. Host Jamie Maglietta also gets her own channel workshopped live — so if you've ever wondered whether to split your content across two channels, this one's for you. Whether you're just starting out or trying to level up, Steven's journey is proof that consistency, experimentation, and commitment are the real formula for YouTube success.Chapters0:00 Introduction — Meet Steven Robles1:13 Steven's Creator Journey & Going Independent3:02 How Steven Grew to 200K YouTube Subscribers4:23 Thumbnail Strategy: What Actually Works5:47 A/B Testing Thumbnails & Titles6:17 Tools for YouTube Growth: VidIQ, TubeBuddy & YouTube Studio7:13 Evergreen vs. Trending Content: How to Balance Both 9:38 How Often Should You Post on YouTube?12:19 Should You Have Two Separate YouTube Channels? 13:41 How the YouTube Algorithm Responds to Consistency of Format15:36 Workshopping Jamie's Channel Live23:07 Shorts: Separate Channel or Same Channel?24:31 Steven's Instagram Growth Strategy (3K to 30K Fast) 26:56 YouTube on TV: How to Create for the Living Room 29:35 Educate, Inspire, or Entertain — What's Your Value? 30:39 Growing in a Saturated Niche Like Tech34:11 The Reality of YouTube Monetization36:53 Affiliate Revenue, Memberships & Multiple Income Streams42:50 Discovery vs. Relationship Platforms — A Key Creator Strategy43:44 Overcoming Self-Doubt & Committing to the Journey 48:31 Steven's Shortcuts Community on Circle50:55 Launching a Paid Course — What Worked & What Didn't 53:49 Final Thoughts & Wrap Up🔗 CONNECT WITH JAMIE📱 Social Media Instagram (Personal): https://www.instagram.com/jamie_maglietta/ Instagram (Show Clips): https://www.instagram.com/get_oncamready/ LinkedIn: https://www.linkedin.com/in/jamie-maglietta/ Substack Newsletter: https://oncamready.substack.com🌐 Website & Programs Website + Visibility Program: https://www.oncamready.com/🎙️ Record & Grow Your Content 🎬 Record with Riverside (Affiliate): https://riverside.sjv.io/09VWrE 💰 Use code OCR15 for a discount📈 VidIQ — Grow on YouTube (Affiliate): https://vidiq.com/oncamready🛠️ Gear & Resources (ON CAM) Ready Equipment List: https://shorturl.at/jzqv3
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From TikTok to NBC & Good Morning America: How Grayson Smith Got Noticed by Traditional Media
TikTok creator Grayson Smith went from posting lifestyle content in Austin, Texas to being featured on NBC News and interviewed live on Good Morning America — and she did it by just being herself. In this episode of Unknown to Known, host Jamie Maglietta sits down with Grayson to unpack how she grew to over 90,000 followers in just two years, why she rejects the "niche down" pressure, and the one mindset shift that changed how she approaches posting. Whether you're just starting out or trying to break through, Grayson's story is proof that authenticity + consistency is still the formula. Don't miss her tips on brand deals, posting frequency, and how jumping on trends — the right way — can land you in the press.CHAPTERS0:00 Introduction — Meet Grayson Smith1:45 Grayson's Background in Broadcast Journalism2:16 The NBC Moment: How a TikTok Video Ended Up on the News7:01 Good Morning America Called — Here's What Happened7:39 Does Traditional Media Still Matter in the Social Media Age?8:01 How Grayson Picks Her Content Ideas9:21 Do You Really Need to Pick a Niche?12:34 Balancing a 9-to-5 and a Personal Creator Brand15:07 How Brand Deals Work (And How to Stay Authentic)16:53 T op Tips for Starting Your TikTok Journey17:26How Often Should You Post on TikTok?19:38 Post With Intention — Not Just to Post20:44 How Trending Topics Can Get You Noticed by the Press21:58 Final Advice: Don't Be Afraid to Put Yourself Out There22:29 Outro + Next Episode Recommendation🔗 CONNECT WITH JAMIE📱 Social Media Instagram (Personal): https://www.instagram.com/jamie_maglietta/ Instagram (Show Clips): https://www.instagram.com/get_oncamready/ LinkedIn: https://www.linkedin.com/in/jamie-maglietta/ Substack Newsletter: https://oncamready.substack.com🌐 Website & Programs Website + Visibility Program: https://www.oncamready.com/🎙️ Record & Grow Your Content 🎬 Record with Riverside (Affiliate): https://riverside.sjv.io/09VWrE 💰 Use code OCR15 for a discount📈 VidIQ — Grow on YouTube (Affiliate): https://vidiq.com/oncamready🛠️ Gear & Resources (ON CAM) Ready Equipment List: https://shorturl.at/jzqv3
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He'd Never Anchored National TV Before. Until He Had No Choice
From a one-man band in Savannah, Georgia to anchoring national television during one of the biggest trials in recent memory — Cody Thomas's path to Court TV correspondent is one of the most honest, unfiltered conversations about on-camera confidence I've had on this show.In this episode of Unknown to Known, I sit down with Court TV field reporter and correspondent Cody Thomas to talk about what it really takes to show up on camera when the stakes are high — and how to rebuild when the dream gets interrupted.In this conversation, you'll learn:* Why preparation is the only real cure for camera nerves* What happened when Cody was thrown into solo national anchoring without warning during the Diddy trial* How a layoff from CNN/HLN became the pivot that led to his biggest opportunities* Why visualizing yourself on camera is a strategy, not just a mindset trick* How traditional journalists can navigate the shift to new media and social platforms* What Cody looks for when he's deciding how much of himself to share online* Why the "non-traditional" career path might be more common than anyone admitsWhether you're trying to break into broadcast, build confidence on camera, or just figure out how to show up online without falling apart — Cody's story is proof that consistency and preparation beat the perfect plan every time.Guest: Cody Thomas📺 Court TV Field Reporter & Correspondent📲 Instagram: https://www.instagram.com/codythomas_Connect with Jamie: 📸 Instagram: https://www.instagram.com/jamie_maglietta/ 🎬 Show Clips: https://www.instagram.com/get_oncamready/ 💼 LinkedIn: https://www.linkedin.com/in/jamie-maglietta/ 🌐 Visibility Program: https://www.oncamready.com/ 📰 Substack: https://oncamready.substack.com🎧 Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz
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What a Fox News War Correspondent Learned About Finding Your Voice on Camera
From war zones in Afghanistan and Libya to podcast studios in Los Angeles — Conor Powell has reported from some of the most dangerous places on earth and built an entirely new career on the other side of it. And in this conversation, he shares what both worlds taught him about showing up on camera with authority.In this episode of Unknown to Known, Jamie Maglietta sits down with her former Fox News colleague, veteran TV journalist, podcast developer and film director Conor Powell to talk about finding your voice on camera, navigating the shift from traditional media to new media, and why staying in your lane might be the most important thing you can do for your credibility.In this conversation, you'll learn:Why your on-camera identity takes time — and how to find itWhat Conor's disastrous first live shot taught him about preparationHow deep subject knowledge is the real cure for camera nervesWhy podcasting rewards vulnerability in ways traditional TV never couldHow journalists are becoming influencers — and what that means for trustWhy staying in your lane on social media builds more credibility than being a catch-all expertWhat to think through before you ever hit recordHow to make listeners feel your facial expressions — even on audio-only podcastsWhether you're a journalist navigating the shift to new media, a professional trying to build a podcast, or someone figuring out how to show up online for the first time — this conversation is full of hard-won insight from someone who's done it across every medium.🎙️ Guest: Conor Powell🎬 Founder, District Bear Media | Podcast Developer & Film Director | Former Fox News Middle East Correspondent🌐 Website: https://districtbearmedia.com📧 Contact: [email protected] with Jamie:📸 Instagram: https://www.instagram.com/jamie_maglietta/🎬 Show Clips: https://www.instagram.com/get_oncamready/💼 LinkedIn: https://www.linkedin.com/in/jamie-maglietta/🌐 Visibility Program: https://www.oncamready.com/📰 Substack: https://oncamready.substack.com🎧 Apple Podcasts: [INSERT LINK]🎧 Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz
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From Audio to Authority: How Podcasters Win on YouTube | UTK
Podcasting isn’t just about audio anymore — and creators who ignore that are getting left behind.In this episode of Unknown to Known, Jamie Maglietta sits down with podcaster and media strategist Gerald Davis to unpack how podcasting has evolved into a visual, platform-driven medium — and what that means for anyone trying to grow influence, community, or revenue.Gerald shares lessons from his own podcasting journey, including why YouTube matters, how analytics shape smarter content decisions, and what podcasters need to understand about thumbnails, titles, and audience behavior in today’s attention economy.Together, they explore:Why audio alone is no longer enoughHow video is reshaping podcast discoveryThe role of thumbnails, titles, and the first 60 secondsFinding your unique voice and nicheBuilding community instead of chasing downloadsWhen monetization makes sense — and when it doesn’tWhy investing in production builds trust and credibilityThis episode is for podcasters, creators, authors, and experts who want to stop “just publishing” and start building something that lasts.If you’re ready to think differently about podcasting — and your visibility — this conversation is for you.Guest: Gerald Davis YouTube: https://www.youtube.com/@GDavisLWTCKPodcast Pathways: https://www.skool.com/podcasting-pathway-5506/about?ref=9c67879e1ab343baab08507d75ba3fe4Topics: Podcasting, YouTube, video strategy, analytics, monetizationHost: Jamie Maglietta, (ON CAM) ReadyResources:Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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Why Most YouTube Channels Fail (And How to Build One That Lasts) | UTK
YouTube isn’t about going viral — it’s about visibility, mission, and consistency.In this episode of Unknown to Known, Jamie Maglietta sits down with media executive and podcasting veteran John Wordock to break down what actually works in today’s evolving media landscape — from radio to podcasting to YouTube.John shares decades of experience building media brands and explains why creators struggle when they chase trends instead of clarity. Together, they unpack what it takes to build a YouTube channel with intention, avoid burnout, and create content that serves both the audience and the creator.In this conversation, you’ll learn:Why YouTube is the most powerful platform for visibilityHow authenticity and passion impact long-term successWhy having a clear mission matters more than niche hoppingHow community engagement fuels growthSmart ways to promote content across platformsWhy consistency beats perfection every timeHow AI tools can support — not replace — creativityWhy planning prevents burnoutHow live content deepens audience connectionThis episode is for creators, podcasters, authors, and professionals who want to stop guessing — and start building a media presence with purpose.🎙️ Subscribe for more conversations on visibility, confidence, and new media📺 Watch more episodes of Unknown to Known💡 Learn how to Think Like a Producer and build content that compoundsJohn Wordock:Substack: https://johnwordock.substack.com/Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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From Grief to Hope: Dr. Betsy Guerra on Faith, Loss, and Rising After Tragedy
What do you do when life shatters everything you thought you knew?In this deeply moving episode of Unknown to Known, Jamie Maglietta speaks with Dr. Betsy Guerra — psychotherapist, speaker, and faith-based coach — about loss, grief, and the courage it takes to rise again.After the sudden loss of her young daughter, Betsy faced a darkness she never imagined. What followed was not a linear healing journey — but a transformation rooted in faith, purpose, and service.Together, Jamie and Betsy explore:How grief reshapes identityWhy pain doesn’t have to be the destinationThe difference between honoring loss through suffering vs. loveHow faith and psychology can coexist in healingWhy your story matters — especially when it’s hard to tellThis episode is for anyone navigating loss, transition, or uncertainty — and for those learning how to show up authentically, even when life feels heavy.Connect with Betsy:Better With Betsy: https://betterwithbetsy.comFaith-Based Coaching Academy: https://faithbasedcoachingacademy.comInstagram: https://www.instagram.com/betterwithbetsyFaith & Growth Podcast: Available on all platformsResources:Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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From Unknown to CNN: Dr. Lina AbiRafeh on Credibility, Courage, and Becoming a Trusted Expert
What does it really take to become a trusted expert in today’s media landscape — without pitching, self-promoting, or chasing trends?In this episode of Unknown to Known, host Jamie Maglietta sits down with Dr. Lina AbiRafeh, a global women’s rights leader, author, and TEDx speaker whose work has appeared on CNN, Good Morning America, and international stages.Dr. AbiRafeh shares how she built credibility and visibility organically — by writing clearly, speaking with conviction, and showing up consistently — not by chasing headlines.In this conversation, you’ll learn:How experts attract media attention without pitchingWhy clarity matters more than credentials on cameraHow to prepare for live interviews with confidenceThe role writing plays in long-term visibilityWhy courage often shows up in small, quiet momentsHow to stay grounded when your work becomes publicThis episode is a must-listen for experts, academics, nonprofit leaders, authors, and professionals who want to share their work publicly — with integrity, confidence, and purpose.If you’re navigating visibility, reinvention, or the pressure to “show up,” this conversation will remind you that becoming known starts with being clear about who you are and what you stand for.Resources:Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready
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How Showing Up on Social Media Led to Inside Edition | Shannon McKinstrie | UTK
In this episode of Unknown to Known, host Jamie Maglietta sits down with strategist and former CNN colleague Shannon McKinstrie to break down how showing up consistently on social media led to a national media moment on Inside Edition.Shannon shares how authenticity — not perfection — helped her stand out in an era of AI-generated content, algorithms, and constant noise. From growing her presence on Instagram to using LinkedIn for thought leadership, this conversation is packed with practical insight for professionals who want to attract clients, press, and speaking opportunities.🎙️ In this conversation, you’ll learn:How producers discover experts through social mediaWhy authenticity matters more than ever in the AI ageHow Shannon built community instead of chasing viralityWhat imposter syndrome looks like after you land pressHow to position yourself for media, clients, and stagesIf you’re a consultant, executive, creator, or expert wondering how to become more visible — this episode shows what happens when you show up before you’re asked.🔔 Subscribe for weekly conversations on visibility, confidence, and becoming a reliable on-camera source.Connect with Shannon:Podcast: https://shannonmckinstrie.com/good-content-podcastWebsite: https://shannonmckinstrie.com/Instagram: https://www.instagram.com/shannonmckinstrie/?hl=enConnect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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How NBC’s Danny Cevallos Built a TV Career Without a Big Name | Unknown to Known
Danny Cevallos: From Local Attorney to National TV Legal Analyst (NBC News)Danny Cevallos, NBC News legal analyst and practicing attorney, joins Jamie Maglietta on Unknown to Known to share how he went from a small Philadelphia law firm to becoming a trusted voice on national television.In this candid—and often funny—conversation, Danny breaks down how he built a media career with:No famous last nameNo formal media trainingNo “perfect” résuméJust preparation, persistence, and a willingness to raise his hand.How one local TV appearance changed Danny’s career trajectoryWhy he calls live television “nerd skydiving”What actually makes an expert bookable (from a producer’s POV)Why being bad at first is part of the processHow passion and credibility outperform pedigree in mediaIf you’ve ever wanted to become a guest expert, appear on camera, or pitch your expertise to producers, this episode is a practical roadmap to getting started—and sticking with it.🌐 Website: https://www.dannycevallos.com💼 LinkedIn: https://www.linkedin.com/in/dannycevallos/🐦 X (Twitter): https://x.com/CevallosLaw🎙 About the ShowUnknown to Known is hosted by Jamie Maglietta, a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with presence, power, and purpose.Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready
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How the Future of New Media is Evolving & the Power of Podcasting | TV's Carol Costello |Unknown to Known
Carol Costello on Courage, Career, and the Future of JournalismFrom the CNN anchor desk to true-crime storytelling, Carol Costello joins Jamie Maglietta for a raw, revealing conversation about courage, reinvention, and what comes next for journalism.In this episode of Unknown to Known, Carol opens up about:What inspired her to launch Carol Costello Presents: The God HookHow to produce deeply researched, ethical true-crime stories that honor victimsWhat it really takes to show up on camera with courage—especially when life gets hardWhy trust, not trends, is the foundation of long-term media credibilityHow she’s helping shape the next generation of journalists at Loyola Marymount UniversityJamie and Carol also dive into:The shift from legacy television to podcasts, YouTube, and SubstackHow journalists and experts can become reliable on-camera sourcesOvercoming perfectionism and fear in today’s creator-driven media landscapeIf you’ve ever wondered how to stay relevant, show up authentically, and lead with courage in a changing media world—this episode is for you.00:00 – Bring Your Courage01:00 – From CNN to True Crime04:00 – Producing Ethical Crime Stories08:00 – The Challenge of Monetizing Podcasts10:00 – Rebranding and Building on YouTube14:00 – Finding Confidence on Camera17:00 – Listening Like a Journalist22:00 – Becoming a Reliable Source25:00 – Teaching Journalism in 202531:00 – The Future of News & the Substack Shift40:00 – When Life Interrupts Work54:00 – Dipping to Black & Reinvention56:00 – Final Thoughts on CourageWebsite: https://carolcostellopresents.comPodcast: Carol Costello Presents: The God Hook (Ohio Craigslist Killer)🎧 https://apple.co/3XyNE6w🎙 About the ShowUnknown to Known is hosted by Jamie Maglietta, a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with presence, power, and purpose. Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready
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How to FINALLY Write Your Book in 2026 with Ghostwriter Amelia Forczak | Unknown to Known (Bonus)
If you’ve been sitting on a book idea — this is your sign to start.In this bonus Greenroom Pep Talk, New York Times bestselling ghostwriter Amelia Forczak shares encouragement and practical wisdom for authors who want to finish their book in 2026 and use it to transform their career in 2027.✨ What you’ll take away:* How to turn fear into fuel* Why clarity beats creativity when you’re starting out* The importance of getting help and building a writing rhythm* How your book can become your most powerful personal branding tool🎧 Watch or listen for a quick mindset reset before your next writing session.🪶 Guest: Amelia Forczak, Founder of Pithy Wordsmithery🎙 Host: Jamie Maglietta, (ON CAM) Ready & Unknown to Known#GreenroomPepTalk #BookWritingTips #MindsetShift #AuthorMotivation #ThoughtLeadership #PersonalBranding #VisibilityStrategy #OnCameraReadyThanks for reading (ON CAM) Ready Media! This post is public so feel free to share it. Get full access to (ON CAM) Ready Media at oncamready.substack.com/subscribe
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How to Write a Book in 2026 (That Builds Your Brand in 2027) | Unknown to Known
“I’ll Write My Book Someday” — This Episode Is Your Sign to Start in 2026If writing a book has been sitting on your someday list, this episode of Unknown to Known is your permission slip to start now.Host Jamie Maglietta sits down with Amelia Forczak, a New York Times bestselling ghostwriter, to break down exactly how busy professionals can finally write and publish a book—and use it to build authority, attract media, and open new career doors.Turn your expertise into a clear, marketable book conceptBuild an audience while you’re writing—not afterAvoid the “journaling trap” that stalls progressChoose between self-publishing, hybrid, or traditional publishingRepurpose podcasts, talks, and content into book materialCreate a marketing strategy that helps your book sell itselfWhether you’re a CEO, consultant, author, or creator, this conversation will help you stop overthinking, start writing, and position yourself as the go-to expert in your field.🎙 Hosted by Jamie Maglietta — former CNN and FOX News producer, media strategist, and creator of (ON CAM) Ready, helping experts go from unknown to known.📚 Connect with Amelia Forczak: https://pithywordsmithery.com🎧 Listen to her podcast: Sticky Stories That Stick Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready
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How to Option a Book into a Film with Director, Producer, Writer Cas Sigers | Unknown to Known
From Page to Screen: Cas Sigers-Beedles on Turning Stories into FilmsIn this inspiring episode of Unknown to Known, host Jamie Maglietta sits down with Cas Sigers-Beedles—the writer, director, and producer behind A Soulful Christmas on BET+.From her early days in costume design to producing films for BET, Lifetime, and Hallmark, Cas shares her creative journey, hard-won lessons, and the mindset it takes to turn ideas into finished projects.In this conversation, Cas breaks down:How she turned a book into a film dealWhat it really takes to produce on a tight budgetWhy every creator—filmmakers, authors, and entrepreneurs—must think like a marketerHow to protect your vision while collaborating with networksWhat aspiring storytellers need to know before pitching or producingIf you’ve ever wondered how to get your story from page to screen, this episode is packed with wisdom, heart, and practical advice from someone who’s done it—again and again.🌐 Learn more: https://www.cassigers.com📸 Follow Cas: https://www.instagram.com/cassigers📺 Watch the show: https://www.youtube.com/@oncamready🎬 Stream A Soulful Christmas on BET+Unknown to Known is hosted by Jamie Maglietta, a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts show up with confidence, clarity, and purpose—on camera and beyond.🔔 Subscribe for weekly conversations with creators, storytellers, and industry leaders navigating new media.Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready
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How to Become a High-Demand Podcast Guest (w/ Alex Sanfilippo, Founder of PodMatch) | Unknown to Known
How to Become the Podcast Guest Hosts Actually Want (with Alex Sanfilippo)How do you get booked on the right podcasts—not just any podcast?How do you show up confident on camera, stand out on YouTube, and turn interviews into real visibility?In this episode of Unknown to Known, host Jamie Maglietta sits down with Alex Sanfilippo, founder of PodMatch, to break down exactly what it takes to become a high-value podcast guest in today’s creator economy.This is a practical, no-fluff conversation for experts who want to stop pitching blindly—and start getting invited.How to position yourself as a high-value podcast guestWhat podcast hosts actually look for before they book youWhy your “why” and point of view matter more than your credentialsHow to prepare for interviews so you sound clear, confident, and quotableWhy YouTube now drives podcast discoveryHow to stay consistent without burning outHow experts can use podcasting to attract opportunities, press, and clientsThis episode is ideal for authors, speakers, executives, and high-stakes communicators who want to become seen, known, and in demand—without chasing algorithms.🔗 PodMatch: https://podmatch.com🔗 Alex on LinkedIn: https://www.linkedin.com/in/alexsanfilippo/🎧 Podcasting Made Simple: https://podcasts.apple.com/us/podcast/podcasting-made-simple/id1511290463 Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready
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How Owning Your Story Can Be the Answer to Gaining True Growth | Unknown to Known
Barb Betts on Authentic Confidence, Vulnerability & Becoming Known to YourselfIn this powerful episode of Unknown to Known, host Jamie Maglietta sits down with speaker, coach, and entrepreneur Barb Betts for a deeply honest conversation about authenticity, confidence, and what it really means to be known.Barb opens up about her journey—from childhood bullying and hair loss to becoming a confident keynote speaker and business leader. She shares how learning to be known to herself first changed everything, and how embracing vulnerability became the foundation of both her life and brand.This episode explores the mindset shifts and practical frameworks behind Barb’s work, including her Authentic Confidence Formula, and why human connection—not perfection—is the real driver of success.The difference between fitting in and truly belongingWhat authenticity actually is (and what it’s not)Barb’s 3-step Authentic Confidence FormulaWhy vulnerability builds trust and authorityHow to merge personal and professional brandingHow confidence grows when you stop hidingThis conversation is especially powerful for leaders, authors, entrepreneurs, and anyone struggling to show up fully as themselves—on camera or in life.💬 Subscribe for more conversations on visibility, confidence, and the journey from unknown to known.00:00 – Building authentic relationships01:00 – Meet Barb Betts02:00 – From real estate to keynote speaker05:00 – What it means to be “known” (starting with yourself)07:00 – Hair loss, bullying & the courage to show up09:00 – Unmasking and embracing authenticity12:00 – The “dip to black” moment15:00 – Confidence through vulnerability16:00 – Defining real authenticity19:00 – The Authentic Confidence Formula22:00 – Measuring your own authenticity23:00 – Personal branding (listener question)26:00 – Relationships as a superpower28:00 – Barb’s book & human connection31:00 – Advice for showing up authentically35:00 – Final question: “Who are you and what do you do?”🌐 Website: https://www.barbbetts.com📸 Instagram: https://www.instagram.com/barbbetts/💼 LinkedIn: https://www.linkedin.com/in/barbbetts/Special thanks to Jackie for submitting a listener question.📩 Submit a question for a future guest: [email protected] Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready
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The Creator Burnout Crisis Nobody Is Addressing | TV's Shira Lazar | Unknown to Known
Shira Lazar on Creator Burnout, Mental Health & Sustainable On-Camera ConfidenceThe creator economy isn’t just about visibility—it’s about survival.In this episode of Unknown to Known, host Jamie Maglietta sits down with Emmy-nominated host and digital media pioneer Shira Lazar for an honest conversation about burnout, mental health, and what it really takes to show up on camera sustainably.Shira shares insights from the first-of-its-kind Creator Mental Health Study, revealing the emotional and financial pressures creators face—and why 62% report experiencing burnout. Together, Jamie and Shira unpack how performance culture, algorithmic pressure, and constant visibility can impact self-worth, confidence, and longevity.Why 62% of creators experience burnoutHow creators have become today’s digital gig workersThe hidden mental health costs of performance cultureWhat it means to be sustainably on-camera readyHow authors, experts, and high-stakes communicators can stay visible without burning outWhy community is essential for creative longevityWhy mental health must be central to the future of content creationIf you’re an author, expert, executive, or mission-driven communicator building visibility online, this episode will help you show up with clarity, confidence, and care.🌐 Shira Lazar: https://shiralazar.com🧠 Creators for Mental Health: https://creators4mentalhealth.com🎙 The AI Download Podcast: https://www.youtube.com/@ShiraLazar/podcastsConnect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready
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How to Become a Reliable Source in the Algorithm Era | Sara Fischer (Axios & CNN) | Unknown to Known
Media Has Shifted: Sara Fischer on YouTube, Streaming & Becoming a Trusted SourceThe media landscape has officially changed.In this episode of Unknown to Known, host Jamie Maglietta—former CNN and FOX News producer—sits down with Sara Fischer, Axios Media Correspondent and CNN Media Analyst, to break down what today’s shift means for journalists, experts, and anyone building credibility in public.Streaming now surpasses broadcast and cable combined. YouTube has become the largest “TV network” in America. And experts who once relied solely on traditional outlets must now think like producers to stay visible, credible, and relevant.Sara shares her journey from Reliable Sources to Axios, her evolution on camera, and practical advice for becoming a reliable source in an algorithm-driven world—without sacrificing trust.Why YouTube and streaming now define modern “television”How experts can build credibility outside traditional mediaWhat reporters actually look for in reliable sourcesHow to prepare for on-camera moments in a fast news cycleWhy saying “no” can protect your reputation long-termHow personal brands and institutions now coexistThis conversation is essential listening for journalists, academics, founders, and professionals navigating visibility in the new media era.📬 Subscribe to Sara’s Axios Media Trends newsletter: https://www.axios.com/signup/media-trends🎓 Learn how to build on-camera confidence: https://oncamready.com🎙 Bonus: Think Like a Producer tutorials available on Jamie’s companion podcast00:00 – Introduction00:27 – The media landscape has officially shifted01:00 – Streaming & YouTube as the new “TV”02:11 – Meet Sara Fischer03:00 – Building confidence as an on-camera expert04:00 – Becoming a reliable source for reporters07:00 – Producing for the algorithm without losing credibility11:18 – Personal brands vs media institutions14:21 – How to pitch yourself as an expert17:20 – Why academic experts stand out19:22 – Why saying “no” protects your reputation19:44 – The 30-second “Who are you?” challenge🔗 Sara Fischer on X: https://x.com/sarafischer📸 Instagram: https://www.instagram.com/sarabfischer Connect with Jamie:Instagram: https://www.instagram.com/jamie_maglietta/Show Clips: https://www.instagram.com/get_oncamready/Linkedin: https://www.linkedin.com/in/jamie-maglietta/Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready
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The YouTube Strategy That Built a 6-Figure Creator Business | Latasha James
The YouTube Strategy That Built a 6-Figure Creator Business | Latasha JamesWhat does it actually take to turn a YouTube channel into a sustainable, full-time business?In this episode of Unknown to Known, Jamie Maglietta sits down with Latasha James—creator, educator, and host of The Freelance Friday Podcast—to break down the real strategy behind her 200,000+ subscriber YouTube channel and six-figure creator business.Latasha shares how she intentionally built an audience, monetized beyond brand deals, and created systems that support long-term growth without burnout. This is a behind-the-scenes look at YouTube as a business—not a hobby.The exact strategy that helped Latasha grow a loyal YouTube audienceHow she monetized and scaled beyond brand deals and AdSenseSystems that support consistency without creator burnoutThe business mindset creators need to grow long-termWhy community and clarity matter more than chasing trendsIf you’re ready to stop treating YouTube like a side project—and start treating it like a business—this episode is your roadmap.🎓 Learn how to get visible online: www.oncamready.com00:00 – From unknown to known00:40 – Meet Latasha James02:30 – How her YouTube journey began05:15 – The strategy behind 200K subscribers08:50 – Turning a channel into a business12:25 – Systems that keep her consistent16:10 – The creator mindset for long-term growth20:30 – Common mistakes creators make early24:55 – Monetization beyond AdSense28:45 – Community, authenticity & trust32:00 – What’s next for Latasha34:00 – Her “Unknown to Known” moment📺 YouTube: https://www.youtube.com/@thelatashajames🧠 Courses & services: https://www.latashajames.com/🤝 Free membership community: https://www.skool.com/down-to-business-with-latasha-5593📊 Metricool (Code: LATASHA)Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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Why Your Story Is Your Superpower | Success Coach Douglas James | Unknown to Known
From U.S. Navy to 9-Figure Businesses | Douglas James on Storytelling, AI & VisibilityIn this episode of Unknown to Known, host Jamie Maglietta sits down with entrepreneur, veteran, and high-ticket sales strategist Douglas James—known online as The High-Ticket Client Guy.Douglas shares his journey from serving in the U.S. Navy to building multiple 7–9 figure businesses, coaching 10,000+ entrepreneurs, and founding LeadFi.ai, a fintech company changing how businesses qualify and convert leads.Rooted in military discipline and mission-driven values, Douglas explains why storytelling—not tactics—is the foundation of modern marketing, how AI can accelerate growth when used correctly, and why visibility through video is no longer optional.How Douglas built a six-figure business while still serving in the militaryWhy your personal story is your most powerful marketing assetHow to use AI tools like ChatGPT to scale smarter and fasterThe truth about work-life “balance” as an entrepreneurWhy video and visibility drive trust, authority, and salesHow to turn expertise into a scalable, impact-driven businessThis conversation is especially valuable for entrepreneurs, veterans, creators, and leaders who want to build with purpose—not just profit.00:00 – Marketing 101: tell your story01:00 – Meet Douglas James02:00 – From Navy to entrepreneur04:00 – AI, ChatGPT & marketing plans06:00 – Visibility, consistency & growth07:00 – Humanitarian work during Navy service12:00 – Running a six-figure business in uniform15:00 – Coaching 10,000+ entrepreneurs18:00 – Why every sale starts with video23:00 – Balancing business, faith & family27:00 – Redefining success & priorities32:00 – Visibility, YouTube & thought leadership35:00 – Douglas’s #1 marketing rule39:00 – What is LeadFi.ai?40:00 – Final thoughts & next steps🌐 LeadFi.ai: https://leadfi.ai📸 Instagram: https://www.instagram.com/the_douglasjames/📺 YouTube: https://www.youtube.com/@DouglasJamesOfficialUnknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with 20+ years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, confidence, and purpose across podcasts, YouTube, social media, and television. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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How Failing Can Help You Succeed with a Top YouTube Producer | Unknown to Known
Creating High-Impact Content in the New-Media Era | Eric AbbenanteIn this jam-packed episode of Unknown to Known, host Jamie Maglietta sits down with Eric Abbenante—producer of The Tara Palmeri Show and stand-up comedian—to break down what it really takes to create high-impact content in today’s new-media world.Eric brings a rare blend of newsroom discipline and comedy instincts, sharing practical insights from behind the scenes of a fast-moving political show—plus lessons from the stand-up stage that every creator can use.Producing a show that’s both professional and personalHow comedy and improv can make content more human and engagingThe audio gear and production basics every podcaster should understandHow AI is reshaping content creation—and where human judgment still mattersGrowing on YouTube and social platforms with short-form clipsEmbracing imperfection while building consistency and communityWhether you’re an aspiring podcaster, comedian, or creator ready to step into the arena, this episode delivers real-world advice and insider perspective from two seasoned producers.00:00 – Introduction & show overview00:53 – Why comedy works in podcasting03:49 – Eric’s background & viral moments05:59 – Politics and comedy: balancing both12:31 – What makes a successful show19:35 – Production tips & gear recommendations25:21 – Post-production workflows32:26 – Essential audio gear38:51 – AI in content creation & human oversight44:53 – Why good audio matters49:14 – Using comedy & improv effectively53:52 – The producer’s role behind the scenes56:17 – Final thoughts & encouragement Connect with Eric🐦 X (Twitter): https://x.com/EricAbbenante📺 Subscribe to The Tara Palmeri Show: https://www.youtube.com/tarapalmeriUnknown to Known is hosted by Jamie Maglietta—a veteran TV news producer with 20+ years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, confidence, and purpose across podcasts, YouTube, social media, and television.Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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How to Grow on YouTube with Flipping Gorgeous Creator | Unknown to Known
YouTube Creator: Lena Taylor on Building Flipping GorgeousIn this episode of Unknown to Known, host Jamie Maglietta sits down with Lena Taylor, creator of the YouTube channel Flipping Gorgeous, to unpack her journey from real estate agent to DIY content creator with 75,000+ subscribers.Lena shares how a simple act—painting a wall during the pandemic—reignited her creativity and sparked a thriving online brand. She breaks down what it really takes to start and grow on YouTube, from finding your niche and building camera confidence to staying authentic, handling criticism, and balancing family life while creating consistently.How taking imperfect action can unlock momentumPractical strategies for starting and growing a YouTube channelWhy authenticity builds trust (without oversharing)How to deal with trolls and negative commentsBalancing personal storytelling with a clear brandTurning content into community, speaking, and new opportunitiesWhether you’re a creator, entrepreneur, or professional ready to turn passion into purpose, Lena’s story will encourage you to start where you are—and keep going.00:00 – Start with actionable steps00:33 – Meet Lena Taylor02:15 – How painting a wall changed everything04:58 – Overcoming fear & finding creative confidence07:15 – How authenticity builds connection09:38 – Staying authentic without oversharing11:54 – Dealing with trolls & criticism14:45 – Evolving beyond a niche19:05 – Weaving personal growth into content21:32 – Building camera confidence as a former realtor26:50 – Consistency & sustainable growth28:20 – From YouTuber to public speaker32:05 – Actionable tips for starting YouTube35:40 – Defining success on your own terms39:40 – Final thoughts & resources📺 YouTube: Flipping Gorgeous📸 Instagram: https://www.instagram.com/lenabtaylor/🌐 Website: https://lenabtaylor.com/Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs turn expertise into influence and show up with confidence on camera. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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#1 Reason People Don't Trust You And How To Fix It | Victoria Churchill | Unknown to Known
Finding Your Voice Without Losing Credibility | Victoria Churchill (Daily Mail)How do journalists and experts show up authentically online—without sacrificing integrity?In this episode of Unknown to Known, veteran TV producer Jamie Maglietta sits down with Victoria Churchill, U.S. Politics Reporter at the Daily Mail, to unpack what it really means to build a public voice in today’s media landscape.Victoria shares her journey from covering Congress and the campaign trail to stepping into the spotlight as a conservative commentator. She explains how she balances reporting with opinion, navigates online criticism, and uses social media strategically to extend her reach—without losing trust.In this conversation, you’ll learn:How journalists can share perspective while staying factualWhen and why Victoria chose to step into commentaryHow social media became the new town square for newsStrategies for handling criticism and online trollsWhy showing your face—and owning your expertise—mattersHow to become a reliable source over the long termIf you’ve ever wondered how to confidently share your point of view, build credibility, and find your voice in new media, this episode is for you.00:00 – Becoming a reliable source00:30 – Meet Victoria Churchill02:00 – Social media as the new town square03:00 – From Congress reporter to commentator05:00 – Reporting from the campaign trail09:00 – Simplifying complex political stories12:00 – Staying factual while sharing opinions16:00 – Leveraging experience and expertise20:00 – Why journalists should show their face online24:00 – The slow burn of building a brand27:30 – Handling tough questions on camera28:00 – The “block and bridge” interview strategy33:00 – Dealing with criticism and trolls40:00 – Final advice: become the reliable source📸 Instagram: https://www.instagram.com/victoriasnitsarchurchill🌐 Website: https://www.victoriasnitsarchurchill.com/📰 Daily Mail profile: https://www.dailymail.co.uk/profile-3921/victoria-churchill.htmlUnknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with 20+ years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across podcasts, YouTube, social media, and television. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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27
Amanda Brooke: How I Became a TikTok Star in Just One Year | Unknown to Known
From Zero to Visible: Amanda Brooke on Starting Social Media from ScratchFeeling stuck at the beginning of your social media journey? You’re not alone.In this episode of Unknown to Known, host Jamie Maglietta sits down with creator Amanda Brooke to talk honestly about what it takes to build an online presence from the ground up.Amanda shares how she went from posting to no one to building real momentum online—and why starting from zero is something every successful creator experiences.In this conversation, you’ll hear:Why everyone starts from scratch (even the creators you admire)How to push through the early days when no one is watchingThe role of vision, persistence, and consistency in brand growthTurning “failed” content into learning, confidence, and communityPractical encouragement for creators, service providers, and business ownersWhether you’re launching a personal brand, growing a business, or simply trying to show up online with more confidence, Amanda’s story will motivate you to keep going.🔔 Subscribe for weekly conversations with creators, anchors, and experts on how they go from unknown to known.▶️ YouTube: https://www.youtube.com/@amandabrookehome🎵 TikTok: https://www.tiktok.com/@theamandabrooke🎥 Watch more episodes: https://www.youtube.com/@oncamready00:00 – Starting from zero on social media01:49 – Amanda’s TikTok growth story04:48 – Building a personal brand09:16 – Adapting to new platforms14:15 – Why YouTube matters22:13 – Finding authenticity on TikTok29:33 – Content ideas for service providers35:20 – Overcoming fear on camera38:56 – Opportunities that come from consistency41:24 – Final encouragement📩 Want to submit a question for a future guest?Email [email protected]🎙 Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with 20+ years of experience helping professionals show up with clarity, confidence, and credibility across podcasts, YouTube, social media, and television.Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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26
What If Setbacks Could Make You Stronger? | Author John Ulsh | Unknown to Known
John Ulsh on Resilience, Reinvention & The Upside of DownWhat does it take to rebuild your life after a near-fatal accident — and turn adversity into purpose?In this episode of Unknown to Known, host Jamie Maglietta sits down with John Ulsh, author of The Upside of Down.After surviving a catastrophic car accident and enduring 45+ surgeries, John shares how he reframed unimaginable loss into fuel for growth. He walks through life after paralysis, the long road of recovery, and how writing became both therapy and a blueprint for helping others. Today, John uses his story to inspire audiences, expand into speaking and writing, and build a purpose-driven brand.In this conversation, you’ll learn:How setbacks can become fuel for growthWhy daily wins matter more than big milestonesThe role of advocates and community in recoveryHow writing a memoir can unlock clarity and impactTurning lived experience into speaking, content, and brand momentumWhether you’re an author, entrepreneur, or professional navigating challenges, this episode will inspire you to fall in love with the process and see obstacles as catalysts — not endpoints.00:00 – Turning setbacks into fuel02:00 – The accident & survival story12:00 – Life after paralysis & recovery20:00 – Writing as therapy & building a memoir25:00 – Daily wins & loving the process32:00 – Advocates & community support38:00 – Deciding to publish The Upside of Down45:00 – Expanding into speaking & writing52:00 – Building a brand on social & new media56:00 – Frameworks from The Upside of Down01:02:00 – Final takeaway: Fall in love with the process📘 Get the book: https://amzn.to/4c4Rqsv📸 Instagram: https://www.instagram.com/johnulsh/🎤 Book John to speak: https://www.johnulsh.com/Brittany Guiles — Team Leader & PA Licensed Realtor; Founder, Central PA Women’s Mastermind | Keller Williams of Central PA🔗 https://linktr.ee/kwofcentralpaAmanda Roberts — Marketing Manager, SERVPRO of Shippensburg/Perry County🔗 https://shorturl.at/PFv10📩 Submit a question for a future guest: [email protected] to Known is hosted by Jamie Maglietta — a veteran TV news producer with 20+ years helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across podcasts, YouTube, social media, and television. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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25
Alisyn Camerota on Life After CNN & Staying Sane in a Noisy World | Unknown to Known
Alisyn Camerota on Life After CNN, Reinvention & Finding Sanity in the News CycleAfter years as a familiar face on Fox & Friends Weekend and CNN, Alisyn Camerota helped guide viewers through some of the most turbulent moments in modern news. But what happens when the camera turns off — and life takes an unexpected turn?In this candid episode of Unknown to Known, host Jamie Maglietta sits down with Alisyn to talk about identity after network news, using your voice in uncertain times, and building what’s next with intention.Alisyn opens up about:Navigating life and work after leaving CNNWhy staying vocal and curious keeps her groundedHer transition from cable news to podcasting and new media projectsLessons on resilience, reinvention, and authenticityHow she’s finding sanity in a chaotic media landscapeWhether you’re facing a career pivot, redefining success, or wondering how to stay centered while the world moves fast, Alisyn’s story offers clarity, courage, and perspective.📘 Get Alisyn’s book, Combat Love: https://amzn.to/4c4Rqsv🔗 Connect with Alisyn: https://www.alisyncamerota.com/🎙 Sanity Podcast: https://www.youtube.com/@SanityShow📺 Connecting America: https://www.youtube.com/@ConnectingAmericaTV🔔 Subscribe for weekly conversations with anchors, reporters, and experts on how they go from unknown to known — and what comes next.00:00 – Introduction & reflections00:41 – Meet Alisyn Camerota03:05 – Career journey & network news05:27 – Resilience during transition15:21 – Life after TV & new media18:43 – Writing books & personal stories31:34 – Lessons on reinvention36:07 – Current projects & podcasting01:03:14 – Staying sane and motivated01:04:36 – Final thoughtsSpecial thanks to viewers who submitted questions.Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across podcasts, YouTube, social media, and television. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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24
How I Became an Award-Winning Creator This Year | Unknown to Known
In this special announcement episode, I open up about my life since 2024 — the challenges, the tears, and the search for where I belong outside of traditional cable news. I share what it meant to attend The Reelies, the first-ever awards show for Instagram Reels, and how that moment helped me see this new chapter of my career more clearly.You’ll also get a sneak peek of what’s ahead on Unknown to Known:🎤 A clip from Amanda Brooke, busy mom, content creator, and social media manager who’s all about confidence through consistency.🎤 A clip from my candid conversation with Alisyn Camerota, longtime anchor from Fox & Friends and CNN, on life after cable news and finding sanity in a noisy world.Plus a FREE PDF ahead of my visibility bootcamp! www.oncamready.com (Essentials Bootcamp)This show is about the journey from unknown to known — and today, I’m letting you in on mine.Subscribe for weekly episodes featuring creators, anchors, and experts who share how they built presence, power, and purpose on camera.📌 Learn more at oncamready.comGuests coming up:Grab Alisyn's Book Combat Love: https://amzn.to/4c4RqsvConnect with Alisyn Website: https://www.alisyncamerota.com/Follow Amanda Brooke: YouTube: https://www.youtube.com/@amandabrookehomeTikTok: https://www.tiktok.com/@theamandabrooke Learn more about The Reelies: https://www.thereelies.show/🎙️ Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Now, she helps leaders, authors, and entrepreneurs show up with presence, power, and purpose.💻 Subscribe on YouTube: youtube.com/@oncamready📰 Join the newsletter: oncamready.substack.com🎯 Work with Jamie (Pick My Brain Session): oncamready.com🛒 Shop camera-ready gear (lights, mics, tripods): shorturl.at/Or0Iy🎧 Produced by (ON CAM) Media | Podcast & video tools powered by Riverside (discount code: OCR15)💻 Brand Builders Group (Use my link): https://ro474.infusionsoft.app/app/form/web-form-submitted121🎙️Guarisco Group (Code Jamie) https://guariscogroup.com/ Get full access to (ON CAM) Ready Media at oncamready.substack.com/subscribe
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23
You Won't Believe How TV News is Finding NEW Voices in 2025 | Unknown to Known
In today’s media landscape, being discoverable online isn’t optional — it’s essential. On this episode of Unknown to Known, host Jamie Maglietta shares a candid LinkedIn Live conversation with Dustin Siggins, CEO of Proven Media Solutions, alongside insights from Renee Frojo and Simon Ostler. Together, they explore how traditional media is shifting, what journalists really look for in reliable sources, and why showing up on social media can make the difference between being overlooked and being called for press.💡 You’ll learn:Why visibility online is now your “modern town square.”How experts, authors, and professionals can position themselves for earned media.Actionable ways to build authority before hiring a publicist.🔗 Connect with the guests:Dustin Siggins on LinkedInRenee Frojo on LinkedInSimon Ostler on LinkedIn Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with confidence, clarity, and credibility across podcasts, YouTube, social media, and television.Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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22
How to Build a Media Presence from Scratch | TV Producer’s Playbook | Unknown to Known
How to Build a Media Presence from Scratch | TV Producer’s PlaybookThe signature framework to help you kick-off your on-camera journeyWhat if the life you want is on the other side of your voice? In this episode, I share how to **build a media presence from scratch**—even if you feel invisible, overlooked, or behind in today’s fast-paced digital world. I’m Jamie Maglietta, a television news veteran with 20+ years of experience at CNN, FOX News Channel, MSNBC, and BET. My career as a producer taught me how to create clarity, confidence, and structure so on-camera talent could shine. Now I help experts, authors, and entrepreneurs do the same—by building confidence through content.In this solo episode you’ll learn:✔️ Why confidence is built through content (not just preparation)✔️ Why the media is already scrolling your feed—and how to show up like they’re watching✔️ How to treat your social media like your own media channel ✔️ My WHAT Framework (Who, How, Approach, Transformation) for creating content that attracts press📌 Resources Mentioned: Free Online Audit: www.oncamready.comChapters:00:00 – What Impression Do You Make on the Press?00:40 – The Power of Finding Your Voice01:11 – Introduction: Jamie Maglietta & Unknown to Known01:49 – Today’s Focus: On-Camera Framework02:34 – Subscribe & Bonus Green Room Pep Talks03:16 – Why Online Presence Matters for Media04:05 – Why Experts Must Show Up Online05:15 – New Media Landscape & Opportunities06:09 – Think Like a Producer06:58 – Confidence is Built Through Content07:59 – Content as Rehearsal for Authority08:21 – Bootcamp & Substack Community Invitation08:38 – Breaking Down Your Life’s Work into Talking Points09:22 – First Impressions Matter: What Will Press See?10:09 – Program Your Social Media Like a Media Channel11:02 – Overcoming Saturation & Standing Out in Your Niche11:51 – Showing Up Builds Publicist & Press Opportunities12:32 – Podcast Growth & The Rise of YouTube Podcasts13:39 – YouTube, Streaming, and Why You Should Show Up14:19 – How Jamie Helps Break Down Thought Leadership into Podcasts15:00 – Introducing the WHAT Framework15:31 – W = Who: Who You Are & Who You’re Talking To15:47 – H = How: Choosing Platforms & Mediums16:12 – A = Approach: Unique to Your Industry & Tone17:05 – T = Transformation: What You Want Audience to Take Away18:18 – Applying the Framework to Build Confidence19:41 – Recap: Build Confidence Through Content20:11 – Weekly Challenge: Post as if the Press is Watching21:22 – Fresh Voices Needed in Media21:35 – Share Facts, Not Misinformation21:48 – Join the Waitlist at OnCamReady.com21:52 – Bonus Thursday Green Room Pep Talks22:23 – Closing Thoughts & Stay Connected#ConfidenceOnCamera #OnCamReady #ContentStrategy #MediaTraining #BuildYourPresence🎙️ Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Now, she helps leaders, authors, and entrepreneurs show up with presence, power, and purpose.💻 Subscribe on YouTube: youtube.com/@oncamready📰 Join the newsletter: oncamready.substack.com🎯 Work with Jamie (Pick My Brain Session): oncamready.com🛒 Shop camera-ready gear (lights, mics, tripods): shorturl.at/Or0Iy🎧 Produced by (ON CAM) Media | Podcast & video tools powered by Riverside (discount code: OCR15)💻 Brand Builders Group (Use my link): https://ro474.infusionsoft.app/app/form/web-form-submitted121🎙️Guarisco Group (Code Jamie) https://guariscogroup.com/ Get full access to (ON CAM) Ready Media at oncamready.substack.com/subscribe
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21
How to Master Being an Expert in Your Niche | TV's Melissa Mahtani | Unknown to Known
From Producer to On-Camera Confidence with Melissa Mahtani (CNN, CBS News)How do you move from behind the scenes to confidently showing up on camera — and make people trust you when you do?In this episode of Unknown to Known, TV news veteran Jamie Maglietta sits down with international journalist, host, and moderator Melissa Mahtani, whose career spans CNN, CBS News, and global stages including the United Nations.Melissa shares her transition from producer to on-camera journalist and breaks down what it really takes to:Find and own your voice on cameraDefine your “why” before chasing media or visibilityThink like a producer while showing up as the talentModerate panels that spark meaningful conversationBalance preparation with authenticity in high-pressure momentsThis conversation is especially valuable for professionals who want to become reliable media sources, confident panelists, or credible on-camera communicators — without waiting until they feel “ready.”🎧 New episodes of Unknown to Known drop Tuesdays.🎙 Bonus Greenroom Pep Talks drop Thursdays.🔗 Connect with Melissa: https://www.melissamahtani.com📩 Submit a listener question: [email protected]:00 – From behind the scenes to on camera03:49 – Building confidence as a producer-turned-journalist10:53 – Early mistakes & lessons learned15:16 – Defining your expertise and “why”21:15 – Authenticity vs preparation29:18 – How to moderate engaging panels37:15 – Practical tips for creators & journalists40:32 – Final thoughts & next stepsChapters (Condensed)Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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20
How to Build Confidence & Take Control of Your Money | TV's Alison Kosik | Unknown to Known
Alison Kosik on Women, Money & Confidence | From CNN Anchor to Financial AdvocateVeteran journalist and national news anchor Alison Kosik joins Unknown to Known for a powerful, deeply personal conversation about money, confidence, and finding your voice.After more than 15 years reporting from the New York Stock Exchange for CNN, Alison realized something surprising: despite covering markets daily, she wasn’t fully confident managing her own finances. That lack of financial confidence, she shares, kept her in a marriage longer than she should have been—and ultimately became the catalyst for her new book, What’s Up with Women and Money.Now, Alison is breaking the silence around women’s financial literacy, confidence, and decision-making—especially for high-achieving professionals and entrepreneurs.In this episode, Alison shares:Why confidence—not knowledge—is the missing link in most financial adviceCautionary stories from high-profile women, including Sheryl Sandberg and Jessica Alba, that inspired her bookThe mindset shift from journalist to recognized expert and authorHow women can take ownership of financial decisions—at home and in businessPractical money advice for entrepreneurs and professionals with variable incomeHosted by TV news veteran Jamie Maglietta, this conversation blends newsroom insight with real-life lessons on visibility, self-trust, and wealth-building.Whether you’re a professional, entrepreneur, or simply ready to take control of your money, this episode will challenge you to use your voice, make confident decisions, and build a more secure financial future.📚 Get Alison’s book🎥 Watch more episodes: https://www.youtube.com/@oncamready📩 Want to submit a guest question or appear on the show? Email [email protected]🎓 Learn more about the (ON CAM) Ready Essentials Bootcamp: www.oncamready.comSpecial thanks to realtor Justine Derby for submitting a thoughtful audience question.00:00 – Struggles with showing up on social media00:51 – Jamie’s intro & podcast mission02:14 – Building confidence like a producer04:12 – Guest introduction: Alison Kosik05:05 – About What’s Up with Women and Money06:25 – Alison’s career at CNN & ABC News08:20 – How younger generations consume news09:04 – Why confidence matters more than numbers10:55 – Financial struggles behind the scenes12:12 – Why women must take a stake in finances14:38 – Cautionary tales & financial blind spots16:00 – Estate planning & hard lessons learned18:06 – Jessica Alba, imposter syndrome & visibility20:01 – Finding the courage to write the book22:00 – Writing clearly using a journalist’s lens25:02 – Pitching the book & thinking like a producer28:43 – Audience question: investing with variable income29:54 – Financial advice for entrepreneurs30:46 – Final thoughts on confidence & wealthUnknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with confidence, clarity, and credibility across podcasts, YouTube, social media, and television. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamready
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19
How to Juggle Two Careers On-Camera with Author Allison Bettes | Unknown to Known
Meteorologist to Novelist: Allison Bettes on On-Camera Confidence, Author Branding & ReinventionShe’s best known as a trusted on-air meteorologist — but Allison Bettes is also the author of multiple romance and suspense novels.In this episode of Unknown to Known, host Jamie Maglietta sits down with Allison to talk about on-camera confidence, personal branding, and how to balance two distinct public identities — one in broadcast television and one in fiction writing.Since the pandemic, Allison has written four novels, blending mystery, suspense, and romance. She shares how she intentionally created separate visual brands for her work as a meteorologist and as an author — and why that clarity helped her show up more confidently in both worlds.How Allison transitioned from weather forecasting to fiction writingWhy she didn’t initially see herself as “on-camera confident”The mindset shifts that helped her overcome visibility fearsHow authors and professionals can show up confidently on cameraWhy separating (or clarifying) brands can actually strengthen credibilityThis conversation is especially valuable for authors, creatives, entrepreneurs, and on-air professionals navigating visibility, confidence, and personal branding across platforms.📚 Read Allison’s books🎥 Watch more episodes: https://www.youtube.com/@oncamready🎧 Follow Jamie on Instagram🎙 Recorded with Riverside (Use code OCR15)📩 Want to ask a future guest a question? Email [email protected]:00 – Introduction & personal insights00:51 – Show mission & why visibility matters02:01 – The importance of being on camera05:32 – Meet Allison Bettes10:07 – Allison’s journey into meteorology11:42 – Tips for on-camera confidence17:34 – Balancing passions and public identity22:18 – Writing novels during COVID25:28 – Transitioning into authorship32:35 – Final thoughts & encouragementUnknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs build confidence on camera and show up with clarity, credibility, and purpose across podcasts, YouTube, social media, and television.Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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Why You Need to Start Showing Up Now
Welcome to the very first episode of Unknown to Known — presented by (ON CAM) Ready. With this podcast I take you on a journey behind the curtain of my 20+ years as a television news producer to help you build confidence, show up on camera, and attract the opportunities you deserve.In this episode, I share why I’m stepping out from behind the scenes, what it really takes to go from unknown to known, and how you can start showing up today to get seen, booked, and remembered. Whether you’re an author, thought leader, doctor, or entrepreneur, the media is already looking for fresh voices like yours — the only question is, will they find you?If you want to land press, grow your audience, and share your expertise with impact, this is your moment.Let’s connect:🌐 Website: https://www.oncamready.com🛒 Amazon Storefront: https://www.amazon.com/shop/jamiemaglietta📰 Substack: https://oncamready.substack.com📸 Instagram: https://www.instagram.com/jamiemaglietta🎥 Subscribe to my YouTube channel for bonus episodes, on-camera tips, and production strategies.💬 Leave a review and let me know who you’d like me to interview and what topics you want covered. Get full access to (ON CAM) Ready Media at oncamready.substack.com/subscribe🎙️ Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Now, she helps leaders, authors, and entrepreneurs show up with presence, power, and purpose.💻 Subscribe on YouTube: youtube.com/@oncamready📰 Join the newsletter: oncamready.substack.com🎯 Work with Jamie (Pick My Brain Session): oncamready.com🛒 Shop camera-ready gear (lights, mics, tripods): shorturl.at/Or0Iy🎧 Produced by (ON CAM) Media | Podcast & video tools powered by Riverside (discount code: OCR15)💻 Brand Builders Group (Use my link): https://ro474.infusionsoft.app/app/form/web-form-submitted121🎙️Guarisco Group (Code Jamie) https://guariscogroup.com/ Get full access to (ON CAM) Ready Media at oncamready.substack.com/subscribe
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17
Unlock Branding Success Online with Photographer Carley Storm
How you show up visually online matters — and it’s often the first signal of credibility people see.In this episode of Unknown to Known, TV news veteran Jamie Maglietta sits down with branding photographer Carley Storm to talk about the power of visual storytelling and why showing up as your authentic self online builds trust, connection, and opportunity.Carley shares practical guidance on how professionals can get more value from photo shoots, use imagery strategically across websites and social media, and visually communicate their story — not just their services. Together, Jamie and Carley break down how intentional visuals support credibility, attract the right clients, and reinforce your message long before you ever speak.This conversation is especially helpful for entrepreneurs, creators, and experts who want their visuals to work with their brand — not against it.Why visuals play a critical role in personal brandingHow to prepare for a successful branding photo shootThe importance of shot lists, outfit planning, and varietyHow professional photos establish credibility on your websiteUsing social media to show personality and behind-the-scenes momentsWhen working with a publicist can amplify visibility and opportunity00:00 – The importance of branding and visuals08:12 – Preparing for photo shoots and capturing variety15:30 – Establishing credibility with professional photos24:49 – Increasing visibility and opportunity with a publicist🔗 Learn more about Carley: https://carleystorm.com/Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across podcasts, YouTube, social media, and television. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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How to Pose for Photos, at Red Carpet Events, & for your own Social Media
In this bonus episode of Unknown to Known, TV news veteran Jamie Maglietta sits down with photographer, entrepreneur, and experience-travel leader Christy Hunter for a practical conversation on showing up confidently on camera.Christy is the founder of Photowalk Nashville and a trusted creative partner who photographed Jamie for her website, oncamready.com. What started as a professional collaboration turned into an ongoing creative partnership — and this candid clip captures the kind of producer-level advice most people never get.Together, Jamie and Christy break down:How lighting impacts confidence and presence on cameraSimple posing adjustments that elevate photos instantlyWhat to think about before a red carpet moment or professional photoshootHow to prepare visually so you look polished — not stiff — on cameraThis short bonus episode is perfect for professionals, creators, and entrepreneurs who want to look camera-ready without overthinking it.🔗 Learn more about Christy:Photowalk: https://photowalkyourtravel.com/aboutInstagram (@gotonashville): https://www.instagram.com/gotonashvilleWebsite & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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15
How to Start a Video Podcast with Rob Greenlee and Jamie Maglietta
What should you actually think through before launching a podcast — especially a video podcast?In this episode of Unknown to Known, TV news veteran Jamie Maglietta sits down with podcaster and media technologist Rob Greenlee for a practical, end-to-end conversation on building a podcast the right way.Together, they walk through the full podcasting journey — from idea development and naming your show to production workflows, video integration, branding, and monetization. This episode is especially valuable for creators who want to avoid becoming a “me too” show and instead build something intentional, differentiated, and sustainable.Rob shares what he looks for in strong video podcasts, why on-camera connection matters more than ever, and how creators can use today’s tools to streamline production without sacrificing quality.In this episode, you’ll learn:Why strategy and planning matter before you hit recordThe pros and cons of solo, co-hosted, and guest-driven podcastsHow chemistry and contrast create compelling conversationsWhat video adds to your podcast — and the extra work it requiresHow platforms like StreamYard support live and distributed video podcastsTools that simplify creation (Canva, Descript, Adobe Audition)How to name your podcast without infringing on existing brandsHow to research competitors and find a real gap in the marketWhy branding, consistency, and audience experience matterMonetization options beyond ads — including services and productsHow podcasting supports long-term thought leadershipThis episode is ideal for creators, entrepreneurs, and professionals who want to use podcasting — especially video — to build authority, community, and opportunity.🎧 Watch on YouTube or listen on your favorite podcast platform.Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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BONUS: Cultivating Wisdom Founder on The Power of Passion & Authenticity On-Camera in a Digital Age
What happens when you move from working behind the camera to stepping in front of it — and finally talking about what matters most to you?In this episode of Unknown to Known, TV news veteran Jamie Maglietta sits down with Cesar Marin, founder of Cultivating Wisdom and a former CNN colleague, for an honest, unscripted conversation about visibility, entrepreneurship, and finding your voice online.Cesar has emerged as a thought leader in the psychedelic therapy space, where he focuses on education, harm reduction, and breaking stigma around plant medicine. What began as a casual catch-up turned into a meaningful discussion about what it takes to show up publicly, build confidence on camera, and navigate the shift from traditional media roles to independent thought leadership.Together, Jamie and Cesar explore the mindset, tools, and risks involved in building a mission-driven presence online — and why authenticity matters more than polish.In this episode, you’ll hear about:The freedom that comes with being on camera and speaking about what you care aboutMoving from behind the scenes to becoming the face of your messageHow technology has lowered the barrier to content creation and editingWhy tools and preparation build confidenceThe role of authenticity in connecting with an audienceWhy influence should be rooted in inspiration, not egoTaking creative and professional risks — and owning themBeing on camera creates freedom to explore your passionsKnowledge + tools make content creation more accessible than everEditing and production are easier with today’s technologyAuthenticity and confidence drive real connectionInfluencers should focus on impact, not attentionTaking risks and staying true to yourself matters“You can reach the world through your phone.”“Find a way to monetize that — find a way to show that off to the world.”“It’s very easy. It’s hands-on.”Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across podcasts, YouTube, social media, and television.
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13
Nina Jankowicz on Disinformation, Fox, and Being a Woman Online
How do you stay focused, credible, and resilient when the spotlight — and scrutiny — is intense?In this episode of Unknown to Known, TV news veteran Jamie Maglietta sits down with author, researcher, and disinformation expert Nina Jankowicz for a candid conversation about media, authenticity, and navigating online spaces in the digital age.Nina discusses her upcoming book on civil resistance in the digital era and the work of her organization dedicated to protecting the information space. She shares practical guidance on staying sharp during media interviews — including why every guest should anchor themselves to three clear talking points — and reflects on how she continues to secure media opportunities while facing public and professional challenges.Throughout the conversation, Nina emphasizes the power of authenticity, the role of social media in shaping public voice, and the importance of community — especially for women navigating online harassment and visibility. She also provides an update on her defamation lawsuit involving Fox News and explains how platforms like Instagram can be used thoughtfully to share opinion and build trust.This episode is especially relevant for experts, authors, advocates, and leaders who want to show up online with clarity, courage, and purpose — even when it’s hard.🎧 Watch on YouTube or listen on your favorite podcast platform.Stay focused in media interviews by identifying three key pointsBuild visibility by consistently showing up on social mediaAuthenticity creates stronger audience connectionCommunity support matters — especially for women onlineAddress and report harmful behavior, and support those targetedStay motivated by remembering the impact your voice can have00:00 – Introduction and update05:02 – Staying focused in media interviews07:17 – Returning to media after public scrutiny08:38 – Using social media to build a presence10:08 – Navigating legal and reputational challenges13:48 – Update on the defamation lawsuit14:47 – Benefits of video content on Instagram18:00 – Tips for women navigating online spaces24:18 – Creating impact and paying it forward26:16 – Final thoughts and conclusion📘 Buy Nina’s books: https://amzn.to/3FzMzB5🐦 Follow Nina on X/Twitter: https://twitter.com/wiczipedia📸 Follow Nina on Instagram: https://www.instagram.com/wiczipedia/Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across podcasts, YouTube, social media, and television. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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12
Getting Interview Ready: Insights from a Television News Veteran & Riverside.fm Community Manager
How do you actually prepare for an interview — and show up confident, clear, and credible on camera?In this episode of Unknown to Known, TV news veteran Jamie Maglietta sits down with Kendall Breitman, Community Manager at Riverside.fm, to break down what great interview preparation really looks like.With a background as a political reporter and television producer for major outlets including MSNBC, Bloomberg News, POLITICO, and USA Today, Kendall brings a rare dual perspective — both behind the scenes and on camera. Together, Kendall and Jamie share actionable strategies for preparing talking points, showing up as a strong guest, and becoming a more dynamic interviewer.In this conversation, you’ll learn:How to prepare for a podcast or video interviewWhat makes a guest compelling and easy to book againHow to organize talking points without sounding scriptedHow video plays a growing role in earned mediaTips for becoming a stronger interviewer and storytellerHow producers think when booking guestsWhether you’re preparing for a podcast appearance, recording your own show, or gearing up for a television interview, this episode offers practical guidance you can apply immediately.🎧 Watch on YouTube or listen on your favorite podcast platform.📲 Follow Kendall on Instagram: @kendall_breitman👥 Join the podcasting community Conversation Creators by Riverside:https://www.facebook.com/groups/264571558188791🎙 Start podcasting with Riverside:https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=jamie-magliettaUse code OCR15 for 15% offUnknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across podcasts, YouTube, social media, and television. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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11
How to Sell While You Sleep with Author & Industry Expert | Krissy Chin
How can experts, creators, and business owners turn their knowledge into income — and use it to attract press?In this episode of Unknown to Known, TV news veteran Jamie Maglietta sits down with author, podcast host, and digital business strategist Krissy Chin to break down how digital products and books can legitimize expertise, scale income, and support media visibility.Krissy is the co-founder of GROworkspace and K&C Creative and the author of Sell While You Sleep. In this conversation, she shares how experts can package what they already know into scalable offers — and why writing a book can play a powerful role in positioning, press, and credibility.Together, Jamie and Krissy explore how journalists, entrepreneurs, and creators can move beyond trading time for money by building digital products that work behind the scenes.In this episode, you’ll learn:How digital products help experts monetize their online presenceWhy a book can legitimize your expertise and attract media attentionThe difference between self-publishing and traditional publishing from a press perspectiveWhich digital offers work best for experts and creatorsHow collaboration and community drive growthWhy clarity comes after action — not beforeHow to build scalable offers so you can work less and live moreThis episode is especially valuable for journalists, consultants, authors, and creators who want to build sustainable income while growing visibility and authority.🎧 Watch on YouTube or listen on your favorite podcast platform.Krissy Chin is the co-founder of GROworkspace and K&C Creative, a podcast host, and the author of Sell While You Sleep: Turn Your Knowledge Into an Automated Online Business and Create a Life of Freedom. She and her business partner have helped thousands of multi-passionate entrepreneurs turn their expertise into digital offers, automated funnels, and professional websites — allowing them to work fewer hours while building profitable, flexible businesses. Krissy is a strong believer in the philosophy “done is better than perfect” and “with action comes clarity.”🔗 Learn more about Krissy:Website: https://www.kandccreative.com/workwithusGROworkspace: https://www.groworkspace.com/Book: https://amzn.to/3FzMzB5Instagram: https://www.instagram.com/thekrissychin_/00:00 – Intro00:10 – Meet Krissy Chin00:35 – GROworkspace & digital business foundations00:40 – Sell While You Sleep and early traction02:00 – Subscribing & building an owned audience04:55 – Conversation begins05:40 – Why Krissy decided to write her book06:28 – Virtual book clubs and community08:00 – How digital products legitimize expertise09:30 – Self-publishing vs. traditional publishing (KDP & press)11:00 – Marketing digital products and workshops13:00 – Building a Facebook summit with 45,000 participants15:00 – Collaboration and lead generation16:15 – Identifying your ideal customer and media alignment18:00 – Networking with the press20:00 – Working less with scalable offers22:45 – Top three reasons experts should create digital offers24:45 – “Done is better than perfect” & taking actionUnknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across podcasts, YouTube, social media, and television. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamready
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Parenting, Press & Pivots: A Former CNN Insider’s Journey to Author | Nesta Lumpkin
What happens when a television producer becomes an author — and lands media without a publicist?In this episode of Unknown to Known, veteran TV news producer Jamie Maglietta sits down with television writer, producer, and entrepreneur Nesta Lumpkin for a practical, behind-the-scenes conversation about pitching the press, building credibility, and pivoting careers.Nesta is the author of the bestselling book Not Your Average Baby Sleep Book, which earned immediate media attention — without the help of a publicist. In this episode, she breaks down exactly how she positioned her expertise, communicated in soundbites, and made herself bookable for television.Together, Jamie and Nesta — former CNN colleagues — share newsroom insight and real-world advice for professionals who want to turn expertise into visibility.In this conversation, you’ll learn:How to pitch the press in a way producers actually respond toWhat TV producers look for when booking expertsWhy soundbites matter more than long explanationsHow Nesta pivoted from news to entrepreneurship and authorshipHow mindset plays a role in both media success and parentingWhy you don’t need to do everything on social media to earn pressWhat it really takes to write a book — even as a working parentThis episode is especially valuable for authors, experts, and professionals looking to earn media, share their story, and make a strategic career shift without burning out.🎧 Watch on YouTube or listen on your favorite podcast platform.🔗 Learn more about Nesta:Website: https://www.babysleepaccelerator.com/aboutBook: https://www.amazon.com/Your-Average-Baby-Sleep-Book/dp/B0CQSR6N4S00:00 – Intro00:15 – Meet Nesta Lumpkin01:00 – Jamie on building visibility02:00 – Nesta’s book & early media traction03:10 – Former CNN colleagues reconnect05:00 – How to pitch the press successfully07:55 – What TV producers look for in experts10:08 – Communicating in soundbites11:45 – Nesta’s pivot from news to entrepreneurship14:00 – Mindset and helping parents succeed15:30 – Parenting stories from media professionals17:00 – Advice for working parents considering a pivot21:30 – Nesta’s approach to social media24:00 – Writing a book and seeking guidance28:00 – Nesta’s top takeaways for earning pressUnknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across podcasts, YouTube, social media, and television. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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9
TV Agent Tips: Standing Out in Interviews & On Screen | Kenicia Cross
What does it actually take to land interviews on broadcast television — and when does it make sense to work with a talent agent?In this episode of Unknown to Known, TV news veteran Jamie Maglietta sits down with Kenicia Cross, a dynamic talent agent and former television news producer at OTA Talent Agency.Kenicia brings a rare dual perspective — having worked on both sides of the camera — and breaks down what producers and bookers look for when selecting guests. From crafting a compelling pitch to understanding when representation can elevate your career, this conversation offers real-world guidance for professionals navigating the competitive broadcast landscape.In this episode, you’ll learn:The five must-haves every strong media pitch should includeWhen and how to pitch the press effectivelyWhy your “why” matters before you ever step on cameraHow social media influences booking decisionsWhen you actually need a talent agent — and when you don’tWhy agents negotiate contracts and how they advocate for clientsWhat to include in a strong on-camera reelHow contributors and paid TV guests position themselves across networksThis episode is essential listening for business leaders, legal experts, political analysts, journalists, influencers, and professionals who want to appear on broadcast television — and do it strategically.🎧 Watch on YouTube or listen on your favorite podcast platform.🔗 Learn more about Kenicia Cross:https://otatalent.com/team-members/kenicia-cross/00:00 – Intro00:05 – Five things to include in a media pitch04:00 – Meet Kenicia Cross04:22 – When to pitch & how to approach the press05:00 – Five tips for experts (lawyers, analysts, business owners)08:00 – What guests need to do on social media09:30 – Refining your pitch strategy13:15 – Why knowing your “why” matters on camera16:00 – Kenicia’s pivot from broadcast producer to talent agent21:20 – Do you need a talent agent to appear on TV?22:00 – Why agents negotiate contracts25:00 – How agents bet on their clients29:00 – What makes a strong reel (MMJs, journalists, creators)30:00 – Motivation for pushing through industry challenges31:00 – When you need representation as a contributor or paid guest32:00 – Earned media & appearing across networks33:30 – Two questions Kenicia asks prospective clientsUnknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across podcasts, YouTube, social media, and television.Resources:Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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8
From CNN to Center Stage: Mastering Your On-Camera Presence | Nadia Bilchik
How do you stay calm, clear, and confident when the camera turns on — especially when the pressure is real?In this episode of Unknown to Known, TV news veteran Jamie Maglietta sits down with former CNN personality, TEDx speaker, author, and communications expert Nadia Bilchik for a practical, honest conversation about on-camera composure.Drawing on their shared television backgrounds, Jamie and Nadia break down what professionals actually need to manage nerves, project confidence, and deliver clearly — whether appearing on TV, recording a podcast, speaking on Zoom, or preparing for earned media opportunities.This episode is part of a series focused on strategic preparation — helping professionals think like producers so they can show up ready, grounded, and credible when it matters most.In this conversation, you’ll learn:How to manage nerves before and during on-camera appearancesNadia’s four proven strategies for overcoming anxietyWhy mindset matters just as much as techniqueHow lighting, framing, and environment affect confidenceWhere to look when speaking into a cameraHow to prepare talking points without sounding scriptedWhy on-camera skill is now essential — on TV, podcasts, and ZoomThis episode is essential listening for leaders, experts, authors, and professionals who want to elevate their presence and perform with confidence under pressure.🎧 Watch on YouTube or listen on your favorite podcast platform.🔗 Learn more about Nadia: https://www.nadiaspeaks.com00:00 – Intro04:40 – Conversation begins with Nadia Bilchik05:00 – Nadia’s TEDx Talk on confidence05:30 – Four strategies for overcoming nerves08:00 – Jamie’s producer tips for showing up on camera10:00 – Remembering your credibility and experience11:00 – Mindset tools for public speaking and media12:00 – Demystifying on-camera performance13:00 – Why on-camera skills matter everywhere (TV, Zoom, podcasts)15:00 – Lighting, framing & thinking like a producer17:50 – Nadia reflects on her CNN career and work in South Africa23:05 – Recording platforms and modern production tools24:30 – Podcasting’s impact on business visibility28:00 – Speed round: rapid-fire advice29:00 – Becoming a contributor32:00 – Additional tips for professional on-camera delivery32:30 – Where to look when speaking into a camera35:00 – Final advice & preparing strong talking points36:00 – CloseUnknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across podcasts, YouTube, social media, and television. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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7
Fox News to Firm Founder: Proven Strategies for Media Wins
How do experts, founders, and entrepreneurs actually earn media coverage — and what separates a great pitch from one that gets ignored?In this episode of Unknown to Known (ON CAM), TV news veteran Jamie Maglietta sits down with PR expert, NYU professor, and author Annie Pace Scranton, founder of Pace Public Relations.Annie brings decades of experience helping brands and professionals earn meaningful press — and breaks down exactly how earned media works today. Drawing from her book, The Guide to Earned Media, she shares practical strategies for pitching journalists, building thought leadership, and using social media to support — not replace — traditional PR.In this conversation, we cover:What earned media really is (and why it still matters)How to shape your origin story for media pitchesThe difference between earned, owned, and paid mediaHow subject-matter experts can insert themselves into the news cyclePitching journalists on your own vs. using a PR professionalTools reporters actually use (HARO, #JournoRequest, Muck Rack, Cision)Why traditional TV still adds legitimacy — even in a digital worldHow LinkedIn and short-form video help you practice being on cameraThis episode is essential listening for entrepreneurs, authors, consultants, and aspiring media experts who want to build credibility, visibility, and confidence — both online and on camera. 00:00 – Intro00:03 – Meet Annie Pace Scranton01:40 – From professor to author04:50 – Social media influence & brand storytelling05:00 – The consumer–influencer relationship06:30 – Crafting a strong elevator pitch10:50 – Inside The Guide to Earned Media11:40 – Thought leadership ideas12:25 – Becoming a subject-matter expert12:40 – Cultural moments (Taylor Swift, public attention & PR)13:27 – Industry news & timing15:30 – Earned media vs. social platforms16:00 – Earned, owned & paid media explained18:00 – TV credibility, SEO & media legitimacy21:00 – Pitching strategy22:00 – DIY pitching tools (HARO, #JournoRequest, Muck Rack, Cision)23:00 – Building real relationships with journalists24:30 – Social media, Reels & content ideas26:00 – Gaining confidence on camera26:40 – Using LinkedIn to sharpen storytelling28:00 – Final thoughts & career pivots🔗 Learn more about Annie: https://www.pacepublicrelations.com/📘 The Guide to Earned Media: https://amzn.to/3FzMzB5Annie Pace Scranton is the founder and president of Pace Public Relations, a global PR firm based in New York City. Her past clients include Away, Fast Company, and NewsNation. Annie is an adjunct professor at New York University and a frequent speaker at industry events including INBOUND, Adweek, Digital Summit, and Silicon Slopes.Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across podcasts, YouTube, social media, and television. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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6
The Truth About Being a TV Guest: How to Prepare and Survive the Spotlight. (ON CAM) Ready Teaser
Unknown to Known takes you behind the scenes of what it really means to show up as an on-camera personality in today’s media landscape.Hosted by TV news veteran Jamie Maglietta, this video podcast features candid conversations with publicists, TEDx speakers, film producers, directors, bookers, stylists, and media insiders who pull back the curtain on how visibility actually works.Each episode breaks down the real skills professionals need to:Produce confident, credible content onlineDeliver clearly and calmly on cameraPrepare for television and media appearancesTurn expertise into a personal media channelNavigate the evolving relationship between social media and traditional pressThis series is designed for leaders, authors, entrepreneurs, and experts who want to move from unknown to known—not through hype, but through clarity, preparation, and presence.Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps professionals show up with confidence, authority, and purpose across YouTube, podcasts, social media, and television.
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5
You Look Like Me: Louise McLoughlin on Building a Story That Lasts
What does it really take to build a compelling narrative podcast—and what kind of personal work happens behind the scenes?In this episode of Unknown to Known, TV news veteran Jamie Maglietta reconnects with former CNN colleague and award-winning podcaster Louise McLoughlin, creator of the deeply personal narrative podcast You Look Like Me.Louise shares the story behind You Look Like Me—a podcast exploring donor conception, identity, and belonging—and walks us through the real work of building a narrative show: shaping sound, protecting relationships, securing funding, and staying authentic while sharing vulnerable stories publicly.Together, Jamie and Louise blend TV newsroom experience with podcast storytelling insight, offering a rare behind-the-scenes look at how an idea becomes a fully realized narrative series.This episode is perfect for:Aspiring podcasters curious about narrative storytellingCreators researching how to build a long-form podcastJournalists and producers exploring audio-first projectsAnyone navigating the balance between personal stories and public platformsChoose a topic you genuinely care about—and stay curiousDon’t wait for perfection; momentum comes from startingAuthenticity builds trust on camera and behind the micSet boundaries to protect relationships and prevent burnoutCreate routines and plan ahead to sustain long-form workAlways center the audience experience🎧 Listen to You Look Like Me:https://podcasts.apple.com/gb/podcast/you-look-like-me/id153787341100:00 – Intro01:25 – Clip from You Look Like Me on donor conception02:05 – Meet Louise McLoughlin03:28 – Juggling career, podcasting & “lucky timing”06:57 – Developing a narrative podcast through sound and story08:00 – The podcast’s early beginnings09:19 – How the podcast shaped Louise’s personal brand12:50 – Why a unique storyline matters15:13 – Working with a producer on a funded podcast18:50 – How donor-conceived storytelling evolved after launch20:31 – The role of budgets in narrative podcasting22:20 – Why audio-to-video isn’t always seamless24:45 – Louise’s top lessons from the process28:00 – The future of You Look Like Me32:00 – Staying authentic on camera34:30 – Gaining confidence through the mic36:00 – Tips for sounding better on podcasts and video38:00 – Final advice for podcast newcomers🔗 Learn more about Louise: https://www.louisejo.com/Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across podcasts, YouTube, and social media. Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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4
From BBC to Booked: Insider Secrets to Pitching the Press
What if pitching the press wasn’t about asking for coverage — but about helping journalists do their jobs better?In this episode of Unknown to Known, TV news veteran Jamie Maglietta sits down with Adela Hussain, founder of Pitch to Press, for a candid, practical conversation about how earned media actually works.Adela built her reputation by securing features in 14 publications in just 12 months while launching her own business — including Harvard Business Review, without pitching. In this episode, she breaks down what journalists look for, how founders and experts should think about storytelling, and why the most successful pitches lead with value, not ego.In this conversation, you’ll learn:Why your personal story is often the strongest pitch angleHow to stop feeling like you’re “bothering” journalistsWhy consuming media is essential before pitching itHow to create a simple, repeatable media ritualHow to add value during the news cycle as an expertHow thought leadership leads to earned media — even without pitchingWhy traditional media still legitimizes experts and businessesWhat to do after you’re featured to build long-term relationshipsThis episode is essential listening for founders, consultants, authors, and professionals who want to stop chasing attention — and start attracting meaningful media coverage.🎧 Watch on YouTube or listen on your favorite podcast platform.00:00 – Intro01:20 – Roadmap to earning media02:25 – Conversation begins with Adela09:00 – Adela’s background in media09:17 – Why journalists need your story ideas10:00 – Leading your pitch with story and purpose10:30 – Getting past the “I’m bothering them” mindset11:00 – Why you must consume the media you pitch11:30 – Creating a media ritual12:00 – How research strengthens your pitch13:00 – Adding value to the news cycle as an expert15:30 – Key takeaways from Adela’s strategy17:00 – Developing real thought leadership19:40 – Medical expert reflection23:00 – How Adela landed Harvard Business Review without pitching26:00 – Why traditional media still legitimizes expertise30:00 – Following up and building appreciation after coverage35:50 – Closing thoughts🔗 Learn more about Adela: https://www.pitchtopress.com/Adela Hussain is a disruptive publicist and founder of Pitch to Press. A former management consultant, she has been featured in outlets including the BBC, The Guardian, The Sunday Times, Stylist, Psychologies, and Metro. Her Pitch to Press programs and media masterminds have helped hundreds of founders build confidence with PR, strengthen their thought leadership, and earn meaningful media coverage.Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across YouTube, podcasts, and social media.Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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3
Busting the Myths: What CNN Guest Bookers Really Look For
What does it really take to get booked as a TV news guest — and once you’re booked, how do you show up with confidence and credibility on camera?In this episode of Unknown to Known, TV news veteran Jamie Maglietta sits down with Wendy Guarisco and Emilia Gledhill of Guarisco Group to pull back the curtain on how television bookings actually work.Together, they break down common myths about being on TV, explain what producers look for when booking guests, and share practical guidance on wardrobe, talking points, confidence, and media relationships. If you’ve ever wondered how to move from wanting press to being bookable, this episode delivers clarity.In this conversation, you’ll learn:How TV producers and media matchmakers pair guests with showsWhat makes a pitch stand out — and what gets ignoredHow to prepare for a strong on-camera interviewWhy appearance, wardrobe, and makeup matter (yes, even for men)When to pitch yourself vs. working with a professionalWhy social media now plays a critical role in TV bookingsWhy most TV news guests aren’t paid — and why that still mattersThis episode is essential listening for experts, founders, authors, and professionals who want to show up on television with confidence — and be invited back.🎧 Watch on YouTube or listen on your favorite podcast platform.00:01 – Intro00:09 – Meet Emilia Gledhill00:13 – Meet Wendy Guarisco07:00 – How media matchmakers pair guests with TV shows08:15 – Pitching the press & building media relationships09:05 – How to nail an on-camera interview11:28 – Should guests “look the part”?13:00 – How to look your best on television17:30 – Yes, men should wear makeup18:00 – Confidence and client preparation18:30 – Pitching yourself vs. hiring a professional19:50 – Why social media boosts your chances of getting booked20:30 – Thought leadership and visibility23:50 – Why TV guests are usually unpaid24:00 – How to become a contributor27:30 – Final advice for aspiring TV guests🔗 Learn more about Guarisco Group: https://guariscogroup.com/Unknown to Known is hosted by Jamie Maglietta — a veteran TV news producer with over 20 years of experience helping anchors, reporters, and experts deliver with impact. Today, she helps leaders, authors, and entrepreneurs show up with clarity, credibility, and confidence across YouTube, podcasts, and social media.Website & Visibility Program:Visibility Program: https://www.oncamready.com/Resources + Links:(ON CAM) Ready: Checklist: https://www.oncamready.com/waitlist Substack:The Scroll Newsletter: https://oncamready.substack.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15Brand Builders Group (Affiliate): https://ro474.infusionsoft.app/app/form/web-form-submitted121VidIQ (Affiliate): https://vidiq.com/oncamreadyYouTube Channels:Main Channel (ON CAM Ready Media): https://www.youtube.com/@oncamreadyPodcast Links:Apple Podcasts: https://podcasts.apple.com/us/podcast/unknown-to-known-presented-by-on-cam-ready/id1707162005Spotify: https://open.spotify.com/show/5yEIQWeK7aLHtPSBBbSPcz?si=61b241d434f84578Think Like a Producer: https://www.youtube.com/playlist?list=PL5w84zVVaquAcIDaes41NoMHDjtllgkCW
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ABOUT THIS SHOW
Unknown to Known explores how credibility is built before the spotlight turns on. Hosted by former television producer Jamie Maglietta, the show pulls back the curtain on how journalists, creators, and on-camera professionals become visible, trusted, and in demand. With 20+ years behind the scenes of breaking news, Jamie brings a producer’s perspective to what actually gets someone booked. This isn’t about chasing attention—it’s about becoming media-ready. Bi-Weekly Starting April 2026
HOSTED BY
Jamie Maglietta
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