From Startup to Wunderbrand

Links & Socials: Product Tranquility: https://producttranquility.com Dan Balcauski on LinkedIn: search “Dan Balcauski” SaaS CEO Pricing Scorecard (free): producttranquility.com Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps: 00:00 – Volcano chat & intro 01:30 – Is pricing art or science? 04:45 – Why founders delay pricing decisions 05:30 – ChatGPT’s pricing evolution explained 09:30 – Why freemium can actually work for OpenAI 12:30 – Customer Lifetime Value (CLV) reality check 16:45 – Pricing brand-new AI SaaS products 20:00 – You must earn the right to monetise 23:30 – Microsoft Copilot pricing lesson 26:30 – Where to find Dan & the free scorecard Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

High-performance coach and entrepreneur Jake Smolarek has spent over 20 years helping ambitious people scale fast, build smarter, and create businesses that serve their lives instead of consuming them. Today he reveals his battle-tested coaching frameworks that turn big dreams into reality without the burnout. The Journey: From arriving in the UK at 19 with just £150 in his pocket to building multiple businesses (and failing along the way), Jake learned the hard way that success demands persistence, delegation, and a refusal to quit. His frameworks were forged from two decades of coaching clients and studying icons like Arnold Schwarzenegger, Elon Musk, and Steve Jobs. The Value: If you’re stuck drifting without direction or constantly starting over, Jake’s three signature frameworks give you the exact structure to build unbreakable momentum, believe in your own success, and make daily progress that actually compounds. Perfect for entrepreneurs who are done with quick-fix hype and ready for real, sustainable growth. Links & Socials: Jake’s website: https://jakesmolarek.com Find Jake on LinkedIn and Google “Jake Smolarek” Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne Timestamps: 00:00 – Jake Smolarek on never giving up and the crazy factor in success 01:00 – Kite surfing lessons: why you must learn to delegate early 03:00 – The origin of Jake’s coaching frameworks 04:30 – Vision GPS explained (the four ingredients) 08:00 – Why most people stop dreaming and how to restart 10:30 – The power of “Just do it” and the importance of discipline over motivation 12:00 – Jake’s personal vision and how it evolved 14:00 – Three Steps to Win Your Gold Medal 16:30 – No Zero Days + the 1% rule (Kaizen in action) 19:30 – How to get in touch with Jake Smolarek Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

🚨 One of the best conversations I've ever had on this podcast.We talked about:🧠 Why fixing your weaknesses might be destroying your strengths⏳ How most people waste time (and how to reclaim it)🏃‍♂️ Why your most powerful moments happen in seconds, not years👶 And how to support high-potential kids without breaking themThis episode is for anyone building a career, a business, or a future—and wondering if the grind is really worth it.🎧 Listen in. Rethink time. Design your life around your strengths.Book: Design for StrengthsWebsite: johnkcoyle.com Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if AI isn’t your competition, but your best advantage?In this episode, Nicholas Kuhne chats with Dr Angela Mulrooney – branding expert, ex-dentist, and creator of a personal branding AI app – about how professionals can futureproof their identity, stand out from the AI-generated noise, and finally claim their space in the market.🎯 What we cover:Why professionals are losing visibility in the AI ageHow to find your “niche of genius” and build a category-of-one brandThe difference between showing your toolkit vs showing your unique valueHow Angela’s AI-powered app builds your brand strategy in hoursWhy seasoned pros have more leverage than they think🎁 Angela’s personal branding app:https://app.unleashinginfluence.com🌐 Learn more:https://www.unleashinginfluence.comhttps://www.linkedin.com/in/angelamulrooney/📍 Want to be a guest or launch your show?https://www.joinpodmatch.com/nickkuhne📌 Podcast editing tools:https://get.descript.com/mrzy10nwivuq Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Raj Singh – Serial Entrepreneur, Product Leader at Mozilla, and Startup WhispererIn this episode, we dive into what it really takes to stay ahead in a world where GenAI has levelled the playing field. Raj unpacks how the role of individual contributors is shifting, why communication is now the killer skill, and how 10-person teams can now build billion-dollar companies. Also, we explore what authenticity looks like in the era of AI, and what it’s like jumping from founder life to building at Mozilla.🔥 If you’re navigating startups, hiring in the AI era, or curious what product leadership looks like in 2025, this episode delivers the goods.Website: rajansingh.com Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

T. Christian Helms is the creative force behind Helms Workshop, a branding agency based in Austin known for crafting bold, character-driven brands. He’s a designer, writer, speaker, and former Pentagram-er who once designed a logo in a Burger King bathroom (yep, really).In this episode, Christian and Nicholas Kuhne dive into why design without thinking is dead, how to build a brand that makes people feel something, and what separates a pretty logo from a movement. If you’ve ever been frustrated by clients picking the “safe” option, or wondered whether brand agencies still matter in an AI-driven world – this is the one to queue up.🔥 Expect hard truths, deep thoughts on the future of branding, and a refreshing reminder that building a brand is about making possibilities, not just pretty things.Website: helmsworkshop.comInstagram: @helmsworkshop👉 Listen in for a masterclass in creative strategy, branding bravery, and why human-first design still matters.00:00 – Meet the “Original Mr. T”: Christian Helms01:16 – A designer’s oddest workspace: the Burger King bathroom story02:25 – Why design without thinking is just art03:26 – That client always picks the worst option – why?05:12 – Convincing clients to be brave06:34 – Branding = creating new possibilities08:18 – Emotional vs functional branding (and why most banks are boring)09:58 – Do brand agencies still matter?12:57 – Competing with giants like Landor and Interbrand14:41 – What Helms Workshop actually does16:52 – Will brand agencies have a renaissance?18:33 – How Helms hires and keeps great talent20:45 – How Christian stays inspired and avoids burnout22:44 – Where to find Christian and his work Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We talk real strategies for customer targeting, audience “alchemy”, and Adam’s hands-on approach to crafting campaigns that actually convert. Plus, Adam shares why he’s publishing guides, eBooks, and content to help even the smallest businesses buy media like pros.Whether you're a founder, marketer, or launching your first product – this episode gives you the straight-talking guidance you wish you'd had earlier.🎯 Big theme? *Marketing doesn’t work without understanding people.🎧 Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuq🎤 Join me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhneAdam’s Agency & Resources:🌍 https://www.kinetic319.com📚 Free & Paid Marketing Guides, Blog + Conversion Playbooks📱 @kinetic319 on all platformsTIMESTAMPS & TOPICS00:00 – Why people do business with people, not brands 01:15 – Introducing Adam Ortman & Kinetic319 02:20 – What big brands like Nike really understand about consumer psychology 04:10 – What sets Adam’s agency apart: performance-driven media buying 06:00 – The problem with agencies that try to do everything 07:30 – Adam’s eBooks: why they exist and who they help 09:00 – Turning marketing theory into self-serve playbooks 10:30 – Why buying US TV ads is so complex – and how Adam made it simpler 12:00 – Kinetic319’s work in Europe + US market entry tips 14:45 – Cultural targeting and why it matters in global campaigns 16:00 – The meaning behind the name Kinetic319 17:45 – Final advice for founders and marketers Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we dive into the real digital divide — not just access to tools, but the confidence and capacity to use them. Roberto and Nicholas go deep on how small businesses, particularly in marginalised communities, can close the AI gap, scale their operations, and build generational wealth.Expect sharp commentary on:Why Roberto left government for entrepreneurshipHow tools like ChatGPT are levelling the playing fieldThe gritty truth about “full service” agencies in a fragmented worldWhether AI is taking jobs or creating themWhy listen?If you're building a business on the frontlines — without the luxury of Silicon Valley funding — this conversation is your blueprint. Real talk. Real strategy. Real impact.Call to Action:Edit your podcasts like a pro: https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey: https://www.joinpodmatch.com/nickkuhneRoberto’s Projects:https://bravenagency.comhttps://smrts.coEmail: [email protected]: https://www.linkedin.com/in/roberto-martinez-360⏱️ Timestamps & Key Topics:00:00 – Introduction 01:00 – Getting confused with a reality TV star 03:00 – Why Roberto walked away from government 05:00 – From grief to grit: the personal story behind Braven Agency 07:00 – Small business vs unicorn startup mindsets 09:30 – Lifestyle businesses vs visionary growth 13:00 – Why build a full-service agency in 2025? 15:30 – AI workflows, operational savings, and global talent 18:30 – The digital divide isn't about access – it's about application 21:00 – Real-world AI example: logo design from 20 hours to 5 24:00 – How AI is creating jobs in small business (surprise!) 26:30 – Roberto’s open invitation to collaborate Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

She didn’t start out in writing. With roots in computer science and a pivot into business, Sarah discovered copywriting as the perfect blend of creativity and commerce. From $10 blog posts on Fiverr to hundreds of completed gigs, she's built a sustainable brand through consistency, experimentation, and serious craft.In this episode, we get into:What copywriting really is (and isn’t)How AI is helping (not replacing) real writersThe “Fiverr-as-practice” mentalityManaging content across TikTok, Instagram, Reddit and moreThe power of repurposing and storytelling across platformsEmail, Substack, and why she’s jumping on podcastsWhether you’re a marketer, solopreneur, or just trying to make sense of your content strategy, this episode offers a sharp take on how to survive (and thrive) in today’s attention economy.🔗 Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuq🎙️ Join me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne🎯 Sarah Ashley’s Tools & Links:Services & Freebies: https://portalcopyco.comSocial: @portalcopyco00:00 – Introducing Sarah Ashley01:30 – What copywriting actually is03:00 – Her unexpected path from computer science to copy05:00 – Fiverr, classical music and building the craft07:00 – AI tools and how copywriters can stay relevant08:30 – Using Reddit, TikTok, and Snapchat as a creative10:30 – Multi-platform content strategy breakdown12:30 – Platform purpose: TikTok, Pinterest, Instagram, Reddit14:00 – Repurposing one blog into 6 pieces of content15:00 – Making email sexy again (sort of)16:00 – On Substack, podcasting, and finding new audiences18:00 – Who Sarah loves working with: practical dreamers Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we get into his data-backed findings on how men and women use time differently at work, why only 20% of your time is actually spent on your highest priorities (ouch), and how organisations are quietly burning out their teams without even realising it.We talk practical fixes, bad email habits, smarter meetings, and how measuring what matters can transform your team’s output. Oh, and we get poetic too — literally. Mark shares his quirky (and surprisingly powerful) book The Poetic Path to Getting More Done and even drops a goal-setting rhyme that’s better than your last TED Talk.If you’re a founder, manager, or just someone whose to-do list is longer than your week — this one’s for you.🛠️ Mark Ellwood’s Tools & Resources🔗 Website: https://getmoredone.com📖 Book: The Poetic Path to Getting More Done💡 Time tracking device: The TimeCorder00:00 Introduction: Meet Mark Elwood, Productivity Expert01:16 The Research: Women vs Men in Time Management02:17 The Power of Data-Driven Insights05:21 The 20% Problem: Time Spent on Top Priorities08:06 Common Mistakes in Corporate Time Management10:09 Training Managers: Essential Skills Under the Time Management Umbrella13:09 Meeting Management: Everyone's Responsibility13:44 Work Patterns: Short Bursts vs Long Duration15:24 Measuring What Matters: Tracking Time Effectively16:59 The Time Quarter Device: Anonymous and Effective18:56 The Poetic Path: Time Management Through Poetry19:43 SMART Goals in Verse23:21 Make Me A Poem: Interactive Poetry Creation25:41 Closing: Where to Find Mark and His Resources Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Rachel and Nicholas get real about what actually makes good marketing. From managing a “robot intern” (aka ChatGPT) to decoding what “engagement” really means, this episode strips away the fluff and gets to the guts of marketing strategy. You'll learn why “visionary” is a dangerous word, how tone of voice builds brand trust, and what metrics really matter (hint: it’s not likes).Whether you're a startup founder staring at your cringey website or a brand looking to scale without sounding like a brochure, Rachel’s practical wisdom and deadpan humour will get you unstuck fast.Website: https://boltfromthebluecopywriting.comEmail: [email protected] Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest: Dr. Christiane Schroeter – TEDx speaker, university professor, wellness coach, and author of the Petite Practice Method.Background: Christiane grew up in Germany, earned her PhD in the US, and now juggles being a successful academic, podcaster, author, and mum — all without burning out. She’s the real deal when it comes to high-achiever life… minus the breakdown.What this episode is about:Why do so many high achievers still feel stuck? What happens when you do everything "right" — and success still doesn’t show up the way you expected? In this conversation, we dig into the mindset traps, comparison loops, and resilience hacks that define (or destroy) high performers. Plus, how to use The Petite Practice Method to build momentum from small actions.Why listen?If you’ve ever chased a goal, faced rejection, or wondered “what’s next?” after hitting a big milestone — this one’s for you. Christiane shares real stories (including her TEDx journey), failures, and mental rewiring tools that every high achiever needs in their toolkit.“You just haven't found the right gallery for your art.”– Dr. Christiane Schroeter Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Through his proprietary “Blueprinting” methodology, Ian transforms vague business direction into clarity that drives real growth.In this episode, we unpack why most businesses don’t actually know what business they’re in — and how that confusion leaks into staff turnover, customer churn, and inconsistent growth. Ian shares how his seven-word purpose statements aren’t branding fluff — they’re powerful decision-making tools that guide strategy, hiring, marketing and even mergers.You’ll hear how a retail shelving company landed an $800K Best Buy deal simply by reframing what they do in two words. If you’re running a business, building a brand, or stuck in confusion — this one’s your wake-up call. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why listen: If you’re still “spray and pray” on Meta or Google, this is your crash course in fishing where the fish are—down to the car-lot, the competitor’s showroom, or the exact conference hall. Concrete tactics, real numbers, zero fluff.Guest links & product:GetGeofencing (location-based ads): getgeofencing.com.Timestamps & key topics00:00 – Navy crypt tech to geofencing pro: meet Chris Seminatore.01:00 – Moustache chat & the “Viking” beard energy.02:00 – Digital nomad life: Puerto Vallarta ↔ Los Angeles and running a seven-figure shop.03:00 – What geofencing really is (digital perimeter → device IDs → programmatic ads).04:00 – Bidding in ~100 ms and why competitor geofencing works.05:00 – Actual pricing: ~$850/100k display impressions; ~$1,600/100k video impressions.06:00 – Use cases: restaurants, real estate, attorneys, car dealers, plasma centres, gov-tech, trade shows.07:00 – From Gulf War tech to modern ads; US legality only ~10 years old.08:00 – Politics: target only the voters in-district and stop wasting spend.09:00 – OTT/CTV explained; addressable TV and granular reporting.10:30 – Why geofencing is still a niche (and a competitive advantage).11:30 – “Seven touches”: adding location to your channel mix.12:00 – Knowing your customer: the car-lot example and real buying intent.13:00 – Privacy, data, and what “relevant ads” actually means.14:00 – Global campaigns and geofencing WEF in Davos.15:00 – Military lessons for agency life: discipline, reverse-engineering goals, radical transparency.17:00 – Patton, problem-solving, and letting teams innovate.18:00 – Connect with Chris: getgeofencing.com. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this powerful episode, we go deep into Mitchell’s journey from rock bottom — addiction, depression, debt, and divorce — to becoming a global top 1% podcaster and six-figure executive coach helping high-performing dads thrive at work and at home. If you’re a father, husband, or just someone who’s ever felt pulled between ambition and family, this one’s for you.We unpack how to live a life “worthy of imitation”, what resentment means in relationships, how autopilot is sabotaging your dreams, and why your legacy might not be what you think it is.👉 Don’t miss Mitchell’s free resource “The Connection Code” — 50 powerful questions to reignite emotional intimacy with your partner.Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne🔗 Guest Links:Free Gift – The Connection Code: https://dadnationcode.com/codePodcast: Dad NationInstagram: @mitchellosmondWebsite: dadnation.co00:00 – Introduction & Nicholas turns 4501:20 – Mitchell’s story: addiction, debt, divorce04:55 – The funeral moment that changed everything06:45 – Who Dad Nation is really for (hint: not just rock-bottom dads)07:45 – Autopilot, belief systems & the drift of life09:15 – Legacy, goals, and not being Churchill11:00 – The “gap vs gain” mindset trap13:15 – How to define your own version of success15:40 – Balancing ambition vs family without regret17:50 – The “automatic yes” filter20:15 – How resentment sneaks into relationships21:00 – Write your own eulogy (yes, really)22:45 – The 3-year life vision exercise24:15 – The power of visualisation & psycho-cybernetics25:00 – Mitchell’s free offer: The Connection Code Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From scripting space villains for Bruce Campbell to brand therapy for spiritual entrepreneurs, Hersh Rephun has had a wildly unconventional journey. In this punchy and thoughtful episode, Nicholas Kuhne sits down with the “holistic brand therapist” to explore how comedy, personal trauma, and truth-telling fuel the most powerful personal brands.If you're a founder, creative, or consultant who wants to be taken seriously without selling your soul, this episode hits hard in all the right ways. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mariana has filmed for the New York Times, Wall Street Journal, Time Magazine, and spent five years as a senior producer at NBC. Today, she helps entrepreneurs build trust faster and accelerate sales with emotion-driven "brand videos" – not “branded” ads, but authentic stories that connect.We dive into her journey from global documentaries to digital marketing, the difference between passion and overcome stories, and why a single brand video is a "forever asset" that transforms cold audiences into believers. Mariana also shares her framework for storytelling that moves people, plus affordable ways founders can start today.If you want to pass the “instant trust test” and stop blending in, this episode is your guide.Find Mariana here:Website: https://brandmagnetic.comInstagram: https://instagram.com/brandmagneticCheat Sheet: https://brandmagnetic.com/cheatsheetPodcast: Empire Secrets of Digital Marketing⏱️ Timestamps00:00 – Meet Mariana Henninger: Emmy winner & brand video strategist01:00 – From documentaries to entrepreneurship: the leap from NBC03:00 – Why personal storytelling beats features & funnels05:00 – The right (and wrong) reasons to start a business09:00 – Brand videos vs documentaries: finding your angle11:00 – Everyone has a story: passion vs overcome frameworks15:00 – Why brand videos aren’t ads (and how they build trust)16:30 – Where a brand video fits in the customer journey18:30 – 30 ways to use your brand video across platforms19:30 – The Brand Video Accelerator & resources for beginners21:00 – Empire Secrets podcast & final thoughts Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Nicholas talks with PR strategist and Forbes thought leader Liana Zavo about building trust through third‑party validation, the role of video in modern PR, why press releases aren’t a PR strategy, and how to repurpose earned media into months of content. We also cover her 21‑Day Personal Branding Challenge and Media Bootcamp.Chapters: 00:00 Intro 02:00 Liana’s origin story 04:05 Going global & U.S. credibility 05:20 PR vs ads for trust 09:00 Social + AI changed PR 11:00 Press releases vs PR 13:10 The “Pink Book” 15:00 Practicing what you preach 16:30 21‑Day Challenge & BootcampFind out more rom Liana:https://zavomediapr.com/ Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Robin Waite is the go-to coach for freelancers and service pros ready to ditch burnout and start scaling smarter. Founder of Fearless Business, Robin has coached over 1,000 clients globally from his base in Gloucestershire, UK. With clients in 26+ countries and appearances for brands like Google and Microsoft, he's all about pricing smart, positioning right, and getting paid what you're worth. Oh, and he's also a Guinness World Record holder and an ocean-cleaning charity partner.What’s in this episode?This one’s for the freelancers and founders who feel like they’re screaming into the void of social media. Robin breaks down "why shouting “Buy my stuff!” on every platform doesn’t work" – and what actually does. We dive into his fearless framework from the book Take Your Shot, including how to stop undercharging, get laser-focused on your niche, and take your business from frantic to flourishing.Nicholas and Robin go deep into:Why niching isn’t boring – it’s profitable.The 3-part framework for finding and reaching the right audience.Why hourly pricing is broken (and kind of unethical).And the surprising connection between identity and consistent lead flow.You’ll walk away with:Real, practical strategies to simplify your marketing, raise your prices with confidence, and stop wasting time on strategies that don’t convert.🎯 Whether you're new to business or stuck in the feast-and-famine trap, this episode gives you the mindset and tactics to finally grow on your terms.🎧 Listen, learn, and stop leaving money on the table.Robin Waite’s links:📕 Take Your Shot – Get a signed copy: https://fearless.biz/tys🌍 Website: https://fearless.biz🎥 YouTube: https://www.youtube.com/@RobinWaite📸 Instagram: https://www.instagram.com/robinmwaite/🔗 LinkedIn: https://www.linkedin.com/in/robinwaite/⏱️ TIMESTAMPS & TOPICS00:00 – Introduction to Robin Waite and Fearless Business02:15 – Is it possible to coach globally from a small UK village?03:45 – The 3 market shifts that changed online business forever05:30 – Why most people are doing content marketing wrong06:30 – The real reason your marketing isn't working07:00 – Demographics, psychographics, and identity: a niche deep dive10:45 – How Robin built a brand around fearlessness12:15 – Why most “marketing experts” miss the point13:45 – Why your audience needs you to lead them15:20 – Frank Kern and the missing link in small business16:30 – Breaking down value-based pricing vs. hourly rates20:00 – Real-world website pricing examples that prove the point24:10 – Why niching isn't boring (and how to find joy in mastery)25:30 – Applying pricing models to service businesses (like dog grooming)28:00 – Why you need to know your numbers (and most people don’t)29:00 – Where to get Robin’s book and connect Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Marta breaks down how to build a personal brand before trying to sell one, the future of experience design, and why premium brands need to rethink loyalty and engagement. From luxury hotels to Gen Z expectations, this is a masterclass in innovation at the edge.💥 Whether you're a founder, strategist, or someone who simply wants to make work that matters — this one’s for you.🔗 Marta's links:LinkedIn: https://www.linkedin.com/in/marta-czaja-mc0502/⏱️ TIMESTAMPS 00:00 – Introduction and Marta’s global background02:00 – Building your personal brand in innovation04:50 – Why lived experience matters more than just theory07:00 – Experience design vs customer journey09:15 – Innovating within premium and luxury brands12:40 – How to pitch bold ideas to traditional leadership14:10 – A dream client Marta would love to help16:00 – Missed opportunities in hotel loyalty and storytelling18:00 – The value of an art school mindset in strategy21:00 – Creativity, AI, and the future of ideas22:00 – Where to find Marta online Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With over 3,000 meetings booked across 30+ startups, Justin shares how he rebuilt his business from scratch without the safety net of a big brand. From inbox deliverability secrets to building scalable cold email systems using AI, he gives tactical advice that can generate results—even if you’re a solo founder.In this episode, we dive into his entrepreneurial journey, uncover common cold email mistakes, and explore the future of email marketing in an AI-powered world. Whether you’re getting started or struggling with delivery rates, this is your cold outreach playbook. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, we rip into:How client pleasers accidentally kill profitWhat “authority” really means (hint: it's not shouting louder)How agency folk can stop grinding their teeth and start setting real boundariesIf you’re tired of over-servicing, getting walked over, or wondering why you’re broke despite being busy — this one’s for you.🎯 Core takeaway: Stop people pleasing. Start challenging. Become indispensable.👉 Includes: Chris’ free Authority Gap Assessment, stories from his coaching trenches, and a dead-practical framework for scoping conversations (I3 model).🎧 Listen if you want to:Stop being your client’s emotional support humanTrain your team to say no (without the drama)Charge what you're worth — and keep your sanity🎁 Call to Action:Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne🔗 Chris Marr’s Resources:Book: Become an Authoritative CoachWebsite: https://theauthoritativecoach.comLinkedIn: https://www.linkedin.com/in/mrchrisMarrInstagram: https://www.instagram.com/theauthoritativecoach00:00 – The tongue-twister intro & unrealistic client expectations01:28 – Why saying “yes” ruins teams02:19 – Chris' journey from agency work to coaching04:53 – Writing the book: why it had to happen07:38 – How to spot hidden people-pleasing11:00 – What it costs you: retention, profit, burnout14:48 – The yes-man death spiral18:28 – Chris’ 4-part coaching system20:04 – The I3 Model: Issue, Impact, Importance23:42 – Why client briefs should be rewritten by YOU24:41 – Where to find Chris & take the free Authority Gap assessment Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Guest: Leonard Scheiner – CEO of Geek House, a law firm marketing agency helping attorneys grow predictable revenues and become the go-to authority in their niche.Background: Leonard started in the legal world as a marketing intern and never left. Over the past 10+ years, he’s worked with solo attorneys and small-to-medium firms across the US, turning legal professionals into trusted brands that actually get found.Why Listen:If you’re a lawyer (or any niche service provider) wondering why your phone isn’t ringing despite your credentials – this episode will slap you with some hard truths. Leonard breaks down why lawyers struggle with branding, how to outshine the competition without “shouting”, and why being a great attorney isn’t enough to grow your firm.🎯 Call to Action:Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne🔗 Leonard’s Website: https://gogeekhaus.com🎓 Podcast Training: https://podcastguestintensive.com00:00 – Intro to Leonard Scheiner and his law firm niche01:00 – How a law firm internship turned into a career02:30 – The real reason lawyers are “trash” at marketing04:15 – Bridging the knowledge gap: from legal jargon to human language05:30 – Why great lawyers struggle to get clients06:45 – The dangerous myth: “Build it and they will come”08:00 – The law firm marketing arms race (and how to win it)09:30 – How storytelling and positioning break through the noise10:45 – Objections lawyers give: “I don’t need marketing”12:30 – Budgeting realities – don’t drop $1K on Google Ads!14:00 – The difference between growth-driven and lifestyle law firms15:30 – Brand. Market. Grow. The 3-phase model explained17:30 – If you’re showing up with a Gmail address – stop.19:00 – Scaling sustainably: build the system first20:00 – The unique legal advantage of podcasting + PR21:30 – Leonard’s free training: Get booked on podcasts22:45 – What’s next: PR, podcasting, and growth for lawyers Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We dig into why generic labels keep professionals stuck, how to map your 15 personal USPs, and the mindset shift that turns so‑called weaknesses (like an accent) into signature strengths. We also explore her 3D immersive holographic keynote format and a free self‑perception audit leaders can use to align how they see themselves with how the world sees them. sylviedigiusto.comConnect with Sylvie di GiustoWebsite & resources (books, audit, hologram keynote): sylviedigiusto.com. sylviedigiusto.comDiscover Your Fair Advantage (book): available on Amazon and Kindle.The Image of Leadership* (updated edition + industry series): details on her site. sylviedigiusto.comYouTube: Sylvie di Giusto channel. Timestamps & Key Topics00:00 — “What makes you impossible to ignore?” Intro to Sylvie’s work and why personal brand is your unfair edge.01:00 — Books and background: The Image of Leadership & Fair Advantage; teaching perception for performance.02:00 — Applying USP thinking to yourself (not just products); escaping generic labels.04:30 — Why differentiation is harder now (automation/AI) and why people still choose people.06:00 — The “glass jar” blind spot and making time to work on yourself.07:10 — Why “Fair” Advantage (not “fake it”): leveraging what’s already true without bragging.09:00 — The 15 USPs and ~380 questions that surface your unique combination.11:30 — Thought leadership vs. chasing trends; evolving content while staying in your lane.12:45 — Standing out on stage; raising the bar with 3D immersive holographic keynotes.14:30 — Zero‑diva mentality and making event planners’ lives easier.15:40 — Serving government & public‑service audiences; meaningful moments on stage.18:00 — Moving from Europe to the U.S.; turning an accent from insecurity into an asset.20:00 — Producer story: why simple, clear language wins with broad audiences.22:30 — Asking for external feedback to build self‑awareness.23:00 — Sylvie’s free perception audit: discover how the world likely sees you.24:30 — Where to find Sylvie; tailored industry editions of her books; wrap‑up. Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kasim calls himself “one of the world’s greatest failures”—but the receipts say otherwise. From abandoned auditions and “trash films” to building seven‑ and eight‑figure companies (exiting two), authoring a No.1 international marketing bestseller, and co‑founding a top marketing mastermind, Kasim shows how failing in public forged his approach. We dig into vision‑led entrepreneurship, selling a Google Ads agency without running campaigns himself, and why niching down—like his Montessori marketing venture—is the smartest play in a post‑AI world. Raw lessons on timing, resilience, and building trust moats.Guest linksWebsite & socials hub: kasim.meTimestamps & Key Topics00:00 — “World’s greatest failure”: why the scars matter01:00 — Albuquerque roots, blind single mum, no safety net02:30 — From acting to entrepreneurship (and why stages pay)03:40 — Improv as creator training: getting comfy failing in public05:10 — Open‑mic disasters, Kill Tony, and building thick skin07:00 — One in a million… attempts: persistence over talent08:30 — 20‑year “overnight” success & the eight‑figure agency exit10:40 — Entrepreneurship = leverage: cap downside, chase exponential upside11:20 — Practice creates “luck” (Gary Player mindset)11:50 — Building the top Google Ads agency without running ads13:10 — Outsourcing PPC, vendor management, then bringing in‑house (margins to ~40%)16:40 — Give away the playbook; the right clients will still call18:00 — Niching down: Montessori schools as a micro‑niche19:10 — Why niches win post‑AI; staying under PE’s radar20:30 — Category depth: years of authentic content build a moat24:00 — The traffic bubble and BOFU addiction vs. long game25:30 — Buyer timing: the baby‑stroller effect26:00 — Wrap‑up & where to find Kasim Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We dive into HIPAA‑aware marketing, choosing the right channels, SEO as the strategy spine, repurposing content at scale, and tying brand building to booked appointments. Jake also shares real numbers on healthcare CPCs, why patient lifetime value should drive spend, and what it actually takes to run a podcast.Connect with Jake Sucoff (Patient Procure)Website: patientprocure.comPersonal site: heyjakey.comTimestamps & Key Topics00:00 – Meet Jake Sucoff & Patient Procure’s healthcare focus01:00 – Why niching into healthcare builds trust with physicians02:30 – HIPAA, compliance pitfalls, and having healthcare attorneys on retainer03:50 – Running a distributed agency team across time zones05:10 – Channel selection: where patients vs. peers actually spend time07:20 – SEO first: keywords → pillars → a content system that repurposes everywhere08:30 – From long‑form to short‑form: YouTube, Shorts, Reels, LinkedIn, email09:40 – Mapping the funnel: top/mid/bottom‑of‑funnel content for patients10:30 – When paid makes sense: Google Search, Performance Max, Meta12:10 – Why CRO, site health, and email foundations matter before ads13:05 – Reality check: healthcare CPCs can hit hundreds of dollars14:10 – LTV, ROAS, and making the economics work for private practices16:00 – Acquisition vs retention: generating more from patients you already have17:05 – The truth about podcasting: workload, consistency, and operations18:20 – Turning “talking” into a content engine for clinicians19:00 – Where to find Jake & final takeaways00:00 Introduction to Jake Sucoff00:48 Founding Patient Procure02:23 Navigating Healthcare Marketing03:38 Running a Distributed Team04:47 Choosing the Right Marketing Channels07:01 Content Strategy and SEO14:47 Understanding Patient Lifetime Value17:01 Challenges and Rewards of Podcasting18:55 Conclusion and Contact Information Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We explore why personal branding is becoming more important than a company logo, and how Jill’s “Return on Kindness (ROK)” framework offers an alternative to traditional ROI.This episode is a wake-up call for small business owners, personal brands, and startups who are still hiding in the shadows — or obsessing over colour palettes instead of client connections. If you’ve ever been stuck chasing perfection, or waiting for the right time to start putting yourself out there, Jill’s advice might be the seed you need to plantFind out more about Jill Lublin's masterclasses, books, and free Kindness Circles:🌐 https://jilllublin.com💛 Join the Kindness Circles: https://jilllublin.com/kindnesscircles📚 Get The Profit of Kindness and other titles from Jill.Connect with Jill on LinkedIn: https://www.linkedin.com/in/jilllublin00:00 – Visibility starts with showing up01:00 – Return on Kindness and its lasting business impact02:30 – What happens in Jill’s Kindness Circles04:00 – Practicing daily gratitude and joy as a business edge05:20 – Why your personal brand matters more than your logo06:30 – Make your quirks your brand07:30 – Let others reflect your brand back to you08:10 – Consistency and showing up in media09:30 – The ROI of 30 minutes a week on visibility10:45 – Practice your pitch – clarity is key11:50 – Start with your message – media, clients, and networking13:00 – Don't chase shiny things – choose a focus14:00 – Review your messaging every 30 days15:00 – Plant PR seeds, evolve, and stay visible16:00 – Where to connect with Jill and join her next circle Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This episode digs into the high-stakes world of legal SEO, why PPC is often a cash-burning trap for law firms, and how niching down beats general marketing any day. Lindsey unpacks the realities of ranking law firms on Google, building trust through content, and why most agencies get SEO completely wrong.Guest Website:https://optimizemyfirm.comEmail: [email protected]:00 – Meet Lindsey: Teacher, chicken farmer, SEO ace01:45 – From eggs to algorithms: Her path to law firm marketing04:50 – Why niching down in marketing works06:30 – The PPC money pit for personal injury lawyers09:05 – When SEO isn’t right for law firms11:20 – Building a referral network the right way13:00 – Avoiding dodgy SEO agencies: red flags & contracts15:20 – How AI and zero-click searches are reshaping SEO17:40 – Winning with long-term content strategy Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Learn about his bestselling book, 'No More Average,' and how you can elevate your social circle to achieve greater success. Along the way, Andy shares insights on managing a growing team and integrating AI into business processes. Don't miss this inspiring story filled with actionable takeaways for aspiring entrepreneurs.00:00 Introduction: Elevate Your Social Circle00:45 Meet Andy: Marketing Expert and Entrepreneur01:17 The Power of Webinars in Business02:02 Andy's Entrepreneurial Journey04:05 Building a Successful SaaS Business10:10 Navigating Challenges in Business Growth14:05 No More Average: The Book16:30 Conclusion: Connect with Andy Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jon shares insights on unconventional franchise opportunities, from in-home senior care to private aircraft detailing. He also explains the benefits of franchising over starting a business from scratch, including proven blueprints, community support, and market predictability. The discussion highlights various industries ripe for franchising and offers a glimpse into Jon's journey and expertise, making this a must-watch for aspiring franchisees and entrepreneurs alike.00:00 Introduction to Non-Food Franchising00:56 Meet Jon Ostenson: Fran Bridge Consulting01:44 Understanding Franchising: Food vs. Non-Food02:41 Exploring Non-Food Franchise Opportunities06:47 The Benefits of Franchising10:13 Jon's Book: Non-Food Franchising13:13 Investment Ranges in Franchising16:24 Guidance from Fran Bridge Consulting20:54 Jon's Journey and Final Thoughts Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tune in as we discuss the evolution of superfoods, the importance of high-quality products, effective business branding, and how Justin built a successful, customer-centric company from the ground up. Get insights into his philosophies on entrepreneurship and learn valuable lessons for aspiring business owners.00:00 Introduction to Justin Snyder and Forest Superfoods00:37 What Are Superfoods?02:10 The Rise of Superfoods in Modern Diets03:29 Justin's Entrepreneurial Journey04:43 First Customers and Early Challenges07:03 Maintaining Quality and Avoiding Debt11:56 The Importance of Customer Experience15:22 Rebranding to Forest Superfoods18:36 Conclusion and Final Thoughts Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Discover actionable strategies for using SMS and email to boost customer loyalty, increase revenue, and optimize your marketing funnel. Learn best practices for campaign timing, automation, and integrating SMS with other channels. Nikita also discusses the evolving landscape of digital marketing, the impact of AI, and what sets Aspekt Agency apart in a crowded market.Whether you're a brand owner, marketer, or entrepreneur, this episode is packed with insights to help you grow your business through smarter retention marketing.🔗 Learn more about Aspekt Agency: https://aspektagency.com🔗 Connect with Nikita on LinkedIn🔗 Subscribe for more interviews and marketing tips!Timestamps: 00:00 - Introduction01:30 - Nikita’s background and agency journey04:00 - SMS vs. Email: What works best?10:00 - Best practices for SMS marketing15:00 - Integrating SMS into your customer journey20:00 - The future of retention marketing25:00 - What makes Aspekt Agency different29:00 - Where to find Nikita and Aspekt Agency online Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mendel Cohen isn’t trying to be another flashy marketer. As CEO and founder of Crafted Digital (with a K, not a typo), a Miami-based B2B digital agency, his focus is on substance over sizzle. In a sea of agencies offering carbon-copy services, Cohen’s bet is on proper marketing infrastructure, strategy-first thinking, and a measured approach to growth—even in a climate where AI is reshaping everything. Connect with me on: All my links Become a guest Sign up for Riverside Get Descript   #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

David Sauers is the co-founder and CEO of Royal Restrooms, a high-end portable restroom company with 50 offices across the U.S. He's not just a bathroom boss – he's an overland adventurer, innovator, and proud creator of “the number one brand in the number two business.”In this episode, we dive into how David transformed an often-ignored necessity – going to the loo – into a full-blown luxury brand and nationwide franchise. From weddings to disaster relief, from Kruger Park inspiration to modular bar carts, David shows how bold thinking, strategic marketing, and relentless innovation can turn even the “least sexy” industry into a multi-million dollar business.Why listen? Because this episode is a masterclass in niche branding, asset-light growth through franchising, and how to disrupt outdated customer experiences – no matter what space you’re in.👉 This one’s for you if you think all the good ideas are taken – David proves there’s gold in overlooked corners of the market.David's businesses:💼 Royal Restrooms – https://royalrestrooms.com🛻 Savannah Bar Carts, Airy Transit Trailers, Kruger Bush Camps🔗 LinkedIn: David Sauers00:00 – Meet David Sauers: Royal Restrooms CEO01:15 – “Number one in the number two business”: Owning the humour03:45 – Elevating the porta-potty: Weddings, horse races, and VIP events06:00 – Innovation and branding in an overlooked industry08:20 – Building a premium restroom experience: Design + rentals10:40 – Bar carts, quick space, and bush camps: Product expansion12:30 – Franchising model: Growing without owning every location15:00 – African safari inspiration: Why Kruger Park changed everything18:40 – Where to find David and Royal Restrooms20:00 – Final thoughts: Find your niche and elevate it Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ali "AJ" Jetha, CEO of Marketcircle and creator of the Mac-native Daylite CRM, joins Nicholas Kuhne to unpack what it takes to build a SaaS brand in a competitive and ever-evolving space. AJ opens up about bootstrapping, battling giants like HubSpot and Monday.com, and how Daylite is redefining value for small businesses by focusing on usability, offline access, and integrated features that don’t break the bank.📣 Call to Action🔗 Try Daylite: https://daylite.app⏱️ Timestamps & Key Topics00:00 – SaaS subscription fatigue and rising costs02:00 – Welcome AJ Jetha: bootstrapped founder and refugee-turned-CEO03:00 – The pivot from employment to entrepreneurship05:00 – Building Marketcircle and launching Daylite from scratch07:00 – Why AJ built Daylite to manage long sales cycles08:00 – CRM vs. All-in-one business growth system10:00 – How Daylite differs from traditional SaaS tools11:30 – Avoiding feature bloat and staying user-friendly13:00 – The importance of offline capability and syncing14:30 – Changing lead acquisition: From AdWords to ChatGPT16:00 – Why personal branding now matters more than ever18:00 – Niche focus: Dominating the Mac ecosystem19:00 – CPC madness: Oil rig attorneys and Google Ad costs21:00 – Strategic product bundling to combat subscription fatigue24:00 – AJ’s real goal for 2025: Product velocity and sustainable growth27:00 – The perfect Daylite customer: ambitious, organised service providers29:00 – Disorganisation is the enemy: Why CRM peace of mind matters31:00 – Final thoughts + where to find AJ Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From Fortune 100s like Disney and Mercedes-Benz to indie founders, their “Seven Wonders Video Podcast Program” helps brands turn one podcast episode into weeks of strategic content — even with basic equipment.They break down how trust is the real secret to creative success, why expensive gear doesn't equal results, and how consistent, authentic storytelling can power your brand like never before. If you're looking to grow without overspending, this is your blueprint.📣 Call to Action🎥 Explore the Seven Wonders Video Podcast Program:🔗 https://7wonders.com📺 Browse their video content on YouTube📩 Work with them to launch your own storytelling machine🎙 Start or grow your podcast with me:→ JoinPodmatch🛠 Edit your podcasts like a pro:→ Descript⏱️ Timestamps & Key Topics00:00 – What sets Seven Wonders apart in the crowded video production space01:00 – Meet Michael & Stephen: Emmy winners and creative entrepreneurs02:30 – What winning an Emmy really means (and doesn’t mean)04:30 – Why credibility ≠ cash, and what actually grows a business07:00 – From podcast to marketing flywheel: how the system works08:15 – Warm leads, visibility, and the shift from chasing to attracting clients10:00 – Lo-fi content, high-value storytelling: what clients really need12:30 – Why your phone camera is enough (if your story is solid)14:00 – Their origin story: rebelling against bloated Hollywood systems16:00 – 98% of business is trust — here’s how they built it18:00 – How to turn FAQs into bingeable video content21:00 – The power of Video Sales Letters (VSLs) to drive conversions23:00 – The real work: editing, strategy, and distribution25:00 – What’s next: why podcasting still dominates in a world of AI26:00 – Helping small brands tell big stories (without the Emmy-sized invoice) Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With over 20 years in traditional media and a current obsession with generative tools, Erich is helping everyone from businesses to kids understand and embrace AI—without the tech jargon.Learn how his practical use of custom GPTs and video workflows makes AI accessible, fun, and transformational—from bedtime jokes with ChatGPT to streamlined nonprofit operations. Plus, you’ll discover how to future-proof your kids (and your career) in a rapidly evolving tech landscape.🔗 Call to ActionConnect with Erich Archer:🌐 Website: https://cgacreative.com💼 LinkedIn: Erich Archer🚀 Explore SmartyPants and Erich’s AI toolkitAffiliate Links:🎧 Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuq🎙️ Join me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne⏱️ Timestamps & Key Topics00:00 – Intro: Getting kids AI-ready through fun and play01:00 – Who is Erich Archer? Emmy winner, AI creative, and media disruptor03:00 – His journey from traditional TV to nonprofit media and AI06:00 – How video production experience enhances AI prompting08:00 – Older generations vs. younger creators: Experience matters10:00 – AI in 1623 Studios: Boosting operations, not replacing storytelling12:00 – Managing AI overwhelm: Avoiding shiny tool syndrome14:00 – What is a custom GPT and how does it actually work?16:00 – The "Uniqueness Statement Generator" GPT explained18:00 – Erich’s favourite GPT projects (hint: they involve news and humour)20:00 – How Erich is preparing his kids for an AI future22:00 – Homeschooling with ChatGPT: Pokémon history lessons & bedtime jokes24:00 – The impact of AI on schools and curriculum design25:00 – Prompting tips: Think conversation, not Google27:00 – Final thoughts + where to follow Erich Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Samir shares unfiltered lessons from the trenches—how to avoid wasting ad spend, build high-converting campaigns, and think like an eight-figure founder.You'll hear how working for others can be the best training ground for entrepreneurship, what separates winning offers from expensive failures, and why understanding your ideal customer is the most powerful growth lever you have.Plus, Samir reveals his latest venture in Web3—why it's different this time, what musicians and creators can expect, and how NFTs are becoming less hype and more utility.📣 Connect with Samir el Kamouny💼 Website: https://fetchfunnel.com📧 Email: [email protected]📱 LinkedIn: linkedin.com/in/samirelkamouny📷 Instagram: @samirelkamouny🎧 Timestamps & Key Topics00:00 – Why benefits beat features in high-converting campaigns01:00 – Meet Samir: From bicycle rentals to performance marketing pro02:00 – The value of working as an employee before launching a business04:00 – What college doesn’t teach you about entrepreneurship05:30 – How Samir validated agency ideas before launching Fetch & Funnel07:00 – Why knowing your ideal customer is more than basic demographics08:30 – How to build campaigns that don’t burn ad budgets10:00 – Creative is king: What makes ad hooks and benefits irresistible12:00 – Red flags in client relationships and team dynamics14:00 – The founder mindset shift from $1M to $10M15:30 – Finance 101 for scaling brands: ROAS vs. total profit17:30 – Hiring, delegation, and team structure at different growth stages19:00 – Taking bigger risks as you grow20:30 – Will we ever see another Coca-Cola? Or is niche the new scale?22:00 – Brands that scaled by differentiating—like Books and Under Armour24:30 – Why brand values can’t be posters on bathroom doors25:00 – Web3, digital ownership, and how marketers ruined everything27:30 – Real-world NFT utility vs. hype cycles29:00 – Gen Z, Roblox, and the future of digital assets30:00 – How to contact Samir and get help scaling your business Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Dave drops real talk on ad platforms, why Google and Facebook aren’t your friends, and how radical transparency and AI-augmented creative are changing the e-commerce landscape.🎯 Whether you're scaling your startup or a $20M+ brand, Dave shares actionable insights to help you turn marketing chaos into focused, profitable growth—without sacrificing your health.🎧 Call to Action🛠 Learn more about Dave’s work or hire his team:🌐 https://www.finch.com📲 Follow Dave: @RealDVal🧰 Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuq🎙 Join me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne⏱️ Timestamps & Key Topics00:00 – Creative is king: why creative outperforms everything in ads01:30 – The truth about Google, Facebook, and ad platform algorithms02:15 – Dave’s $1B journey, CRO role, and living with three waterfalls03:00 – Finch's e-commerce focus and real values over buzzwords05:30 – Radical transparency in agencies and real-time ad dashboards07:00 – Major shifts in e-commerce advertising (AI placements, platform bias)10:30 – Attribution confusion: who really gets credit for a sale?12:00 – Triple M (Marketing Mix Modeling) explained simply14:30 – Mapping the real customer journey16:30 – Why failures are crucial in marketing18:00 – The platform paradox: why you need to narrow your focus20:00 – Self-awareness in marketing: play to your strengths22:30 – Low-cost experiments: Pinterest, Reddit, Snapchat, Acast25:30 – Spotify + Acast for podcast and product growth27:00 – From vanity metrics to micro-targeting for real ROI28:30 – Dave’s 7X rule: Why followers matter in ad strategy31:00 – Monetising followers and reducing CAC33:00 – Going from $1M to $20M and beyond: different stages, different problems36:00 – What to send after a purchase (hint: not just a receipt)38:00 – Finch’s 5-year vision: media, consulting, acquisitions41:30 – The role of hyper-personalisation in AI-driven ad futures42:00 – Where to find Dave & final thoughts Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From the streets of New York to a nationwide tech platform, Jared Rosenthal built a DNA and drug testing empire… from a truck. Yep, you heard right. The “Who’s Your Daddy” RV didn’t just turn heads—it launched a viral guerrilla marketing masterclass and even landed him a show on VH1.He’s got stories of bus drivers chasing him down for paternity tests, tips for building your own scalable backend, and a real take on how AI is reshaping the future of small business.Why listen? If you’re a founder looking to grow without funding, scale operations, or crack national PR without a cent spent on ads—this one’s a banger.🎧 Listen in for:Real-world startup marketing that works (and what flops)How to build tech without a CTOThe inside scoop on turning a side hustle into a VH1 seriesEdit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne🎯 Jared’s Business:Health Street – Nationwide drug testing, DNA testing, and employment screening🌐 https://www.health-street.net00:00 – Introduction01:00 – Jared’s leap from healthcare exec to founder03:45 – Getting into sales & marketing the unconventional way06:00 – The birth of the “Who’s Your Daddy” DNA truck07:45 – How PR and street presence drove national recognition10:00 – Building a nationwide testing network11:45 – Transitioning from B2C to B2B tech13:00 – Why scaling a van-based business doesn’t work16:00 – Behind the scenes of VH1’s Swab Stories18:00 – The power of no partners + employee stock options20:00 – FileMaker, tech stacks & small business dev hacks24:00 – Data security, AI, and the future of Health Street27:00 – Jared’s outlook for 2025 and beyond Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dr. Sharnael Wolverton-Sehon – author, global thought leader, and founder of Swiftfire International.Blending naturopathic medicine, quantum science, and spirituality, Dr. Sharnael has worked with over 15,000 clients globally, helping them unlock their potential with remote biofeedback, crystal healing, and energetic tools.💥 Why listen? Because being your raw, messy self might be the secret to your brand blowing up. Also: tech censorship, energy scans, crystal cards, and lavender oil. Let’s go.🎯 Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuq🎙️ Join me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne🛍️ Products & Links:Crystal Card Deck & Aromatherapy: https://drsharnael.comInstagram: https://www.instagram.com/drsharnael00:00 – Intro: Why polished brands fail to connect03:00 – Lavender oil, aromatherapy, and growing up with healing tools04:30 – Standing out through authenticity (and not copying)06:00 – The Shoe Drop Theory: Why people love imperfect creators07:20 – Becoming an “overnight” success… after 20 years08:45 – Online vs real-life connection: is physical presence still needed?10:50 – Going digital: Substack, platforms, and platform bans13:00 – Pinterest, LinkedIn, and the underrated platform strategy17:00 – Selling crystals without sounding salesy20:00 – Crystal cards, apps, and energy healing explained22:30 – Remote biofeedback: how your voice reveals your health26:30 – Balancing marketing with spiritual integrity30:00 – Closing thoughts: have fun, or it won’t last Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We dig into his journey from being inspired by the now-defunct platform Blab, to constructing a DIY podcast stage from old school chairs and auctioned gear, all the way to launching a first-of-its-kind Infinite Seat Theater. It’s punk rock meets podcasting meets entrepreneurial grit.If you've ever wondered how to take your podcast from your spare room to a live stage with real audience interaction, Jeff’s your guy. Plus – he’s giving podcasters free access to his space to test their chops without risk.This is more than a side hustle. It’s about building the middle ground between your basement and Madison Square Garden.🎯 Why listen?Learn how to make podcasting a show – live, interactive, monetised – without selling your soul (or your gear).👇👇👇Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne🔗 Guest Details:🎧 Studio: Poduty📍 Location: Tarentum, Pennsylvania💬 Contact: Via website form at poduty.com00:00 – The origins of Poduty: from Blab to the Infinite Seat Theater03:00 – Building a portable podcast setup (yes, it fit in a sedan)06:00 – Covid, creativity, and turning the basement into a stage08:45 – Buying gear on the cheap & the accidental theatre aesthetic11:00 – Why live podcasting is the new form of entertainment13:15 – The big gap between home studios and major venues15:00 – Monetising without selling out: the 50/50 door split18:00 – Creating real human connection through live podcasting20:45 – From hobby to revenue: how much can you actually earn?24:00 – What’s next for Poduty: expansion, community, and world domination Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Host Nicholas Kuhne dives into powerful themes like goal setting, inner work, coaching readiness, and business growth with two of the most authentic voices in the self-improvement space.Whether you're starting your personal growth journey, scaling your podcast, or levelling up your business, this episode will challenge your mindset and provide the roadmap to lasting success.🔗 Call to Action🎧 Check out their daily podcast: Next Level University🚀 Coaching, podcast production & business support: Visit: https://www.nextleveluniverse.com💼 Alan and Kevin help dream chasers improve their health, wealth, love, and life through structured coaching and proven strategies.🎙 Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuq👥 Join me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne⏱️ Timestamps & Key Topics00:00 – Intro & Alan's Extreme Self-Belief01:00 – Meet Alan Lazarus & Kevin Palmieri: Over 2,000 episodes & 175 countries02:30 – What It Takes to Join the Top 1%04:00 – From Middle School Friends to Business Partners05:00 – Alan's Car Accident & Kevin’s Quarter-Life Crisis07:00 – Birth of the Podcast & Why They Rebranded08:30 – Trauma, Responsibility & the Path to Ownership10:00 – Self-Belief vs. Victimhood12:00 – Coaching Philosophies & Life Lessons13:30 – Building Self-Belief & Inward Humility16:00 – Ego, Arrogance, and the Self-Worth Equation18:00 – How to Know If You're Ready for Coaching19:30 – The UNMEDSI Filter: Who They Refuse to Coach21:30 – How They Define Success (And Why Most People Get It Wrong)23:30 – The Harsh Reality of Achieving Big Goals26:00 – The Real Inner Work After Goal Setting28:00 – Why Some People Fear Success (Not Just Failure)29:30 – Kevin & Alan’s 10-Year Vision30:30 – The Evolution from NLU to PGU & BGU33:00 – The Future: Impact, Growth & Scaling Business35:00 – Final Thoughts: Authenticity, Transparency & Daily Progress Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From negotiating with Kevin O'Leary to helping founders avoid costly mistakes, this episode is packed with raw insights on when to sell, how to spot real traction, and why retirement is overrated when you're addicted to solving problems.🔗 Guest Links🌐 Website: https://usalaunchpartners.com🎧 Podcast: How to Founder with Chris & Anthony📱 LinkedIn: Anthony Franco on LinkedIn🔔 Call to ActionExplore Anthony Franco’s latest venture helping brands launch in the U.S. at https://usalaunchpartners.com.Connect with him and check out the How to Founder podcast for deeper startup conversations.🎯 Want to elevate your podcast game or join as a guest?Edit your podcasts like a pro:👉 https://get.descript.com/mrzy10nwivuqBe my guest or start your podcast journey:👉 https://www.joinpodmatch.com/nickkuhne⏱️ Timestamps & Key Topics00:00 – Intro: Meet Anthony Franco – 6x founder, Shark Tank veteran, startup whisperer01:00 – Shark Tank secrets: What’s scripted and what’s not02:30 – Getting a deal with Kevin O'Leary (Mr. Wonderful)03:30 – What Anthony does now: Helping others launch and exit04:15 – Patent writing: The mysterious language of inventions05:45 – When is the right time to sell a company?07:00 – Lessons from refusing deals and learning the hard way08:30 – What motivates Anthony today? Spoiler: It's not beaches or golf09:45 – The myth of work-life balance and why work is life10:30 – What's next: small bets, new ventures, and staying curious11:45 – A dream for modern local manufacturing powered by AI12:30 – Why dealing with investors isn't always worth it13:15 – Is Anthony tired of winning? His humble take on success and failure Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of From Startup to Wunderbrand, host Nicholas Kuhne dives into Bert’s extraordinary journey—from solo expeditions to pioneering AI in healthcare with Leadbrain.ai.Discover how persistence trumps talent, why there are truly no shortcuts, and how AI is transforming customer acquisition in healthcare. Whether you're steering a startup or navigating your own leadership path, Bert’s raw lessons on endurance, innovation, and entrepreneurship will anchor you.📣 Call to Action🔗 Learn more about Bert and his ventures: https://bertterhart.com🌐 Dive into his AI-powered platform for healthcare professionals: https://leadbrain.ai✉️ Have questions or thoughts for Bert? He’s open to emails and feedback—reach out via his site!⏱️ Timestamps & Key Topics00:00 – Why persistence is more important than talent or money01:00 – Meet Bert: Explorer, Entrepreneur, Fellow of the Royal Canadian Geographic Society02:00 – Parallels between extreme solo adventures and entrepreneurship03:00 – Lessons from the military that shaped his business mindset05:00 – Raising resilient kids through persistence06:00 – How Bert got started in healthcare tech before doctors even had computers08:00 – Early SEO days: Google, AdSense, and no shortcuts10:00 – The evolution from NextGen SEO to Leadbrain.ai11:00 – Using AI to automate customer communication 24/713:00 – Real-world AI integrations: Zapier, HubSpot, chatbots, and more15:00 – Speaking your customer’s language through fine-tuned AI17:00 – Building trust through authority in healthcare marketing19:00 – Navigating healthcare marketing regulations in Canada and Norway21:00 – From digital strategy to dangerous solo sailing: Bert's adventures23:00 – Sailing past Cape Agulhas and the hazards of the Southern Ocean25:00 – What Bert reads alone at sea (spoiler: it’s not beach fiction)27:00 – The myth of work-life balance and how entrepreneurs should really think30:00 – Why working 3 days a week is snake oil advice34:00 – Final reflections: Hard work is the real shortcut Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

From starting with zero capital to running two companies, Jared talks about bootstrapping high-end brand launches, the art of organic growth, influencer marketing, and the difference between fan merch and wearable fashion. Plus, he opens up about mental health, burnout, and the social challenges of being a solo founder working from home.If you’re a coach, creator, or eCommerce entrepreneur looking to scale with purpose, this episode is packed with value.📣 Call to Action🚀 Work with JaredFor mindset coaching, business consulting, and group sessions:👉 https://jaredjennings.com🧢 Launch a brand with PhantomIf you’re a public figure or DTC eComm brand making $10k+/month:👉 https://phantom-brands.com🎧 Tools to grow your brand & podcastEdit your podcasts like a pro:👉 https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:👉 https://www.joinpodmatch.com/nickkuhne⏱️ Timestamps & Key Topics00:00 – Why outbound sales beats ads for startup founders01:00 – Meet Jared Jennings: from athlete brands to mindset breakthroughs02:00 – The difference between Phantom Brands and JaredJennings.com04:00 – How Jared builds wearable brands for celebs (not fan merch)05:30 – Getting early clients like Marvin Bagley and Jalen Armour-Davis06:30 – Why early traction came from warm networks, not capital07:00 – Crafting personal brands for athletes through discovery and style08:30 – How influencer marketing really works when it's authentic10:00 – Scaling eComm from low inventory to viral success11:00 – Jared’s approach to personal branding and why his site is named after him12:00 – Social media strategy: Instagram vs TikTok vs YouTube vs X14:00 – Soft skills that improve content creation speed15:30 – AI and content: what works, what doesn’t17:00 – Why Jared raised coaching prices and narrowed eComm clients18:30 – Business strategy + personal development = transformation20:00 – Jared’s dream coaching client21:00 – Balancing two businesses without burnout22:30 – The power of scheduling fun and mental health24:00 – Networking tips for entrepreneurs who think they know it all25:00 – Jared's coach: every guru has a guru26:00 – Final thoughts and where to find Jared online Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Paul Davis – Business Mentor, Author, Creator of The Genius CodeIf you're chasing balance, but feel stuck in the grind, Paul’s methodology offers a reset. We talk about work-life design, leadership flow states, and why most business owners are solving the wrong problems. Whether you're a solopreneur or scaling fast, this episode gives you tools to stop self-sabotaging and start designing a business that works for you.🎯 Core Theme: How to build a better business without burning out – and why unlocking your unique “genius” is the first step.🎧 Listen if you want to:Work less and grow moreStop being the bottleneck in your own businessAlign your team’s purpose with your business goals🚀 Call to Action:Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne🌐 Paul’s Resources:Website: https://www.davisbusinessconsultants.comFree tools, genius code, and more available directly on his site00:00 – Introduction: Work-life balance myth vs. reality01:30 – Who is Paul Davis? From tax inspector to business mentor03:15 – Structuring a business to work for you05:00 – Scaling without burnout: How to regain freedom07:45 – The mindset shift to step away from the business10:10 – Unlocking “The Genius Code” methodology13:45 – Why business owners get stuck – and how to get out16:00 – Aligning team genius with company mission18:45 – Paul’s turnaround success stories21:00 – Behind the book: Better Business, Better Life, Better World23:00 – What’s next: Realising your genius for 2025 Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

🔗 Links & ResourcesFábio Lichtler🌍 https://www.Winno.ch📷 Instagram: @winno_webdesign (content in German)00:00 – Why Fabio hates templates03:45 – How to instantly improve conversions06:10 – Why most business sites fail08:00 – Real SEO vs fake SEO11:45 – What AI means for search & voice SEO15:50 – Why Google isn’t going anywhere17:00 – Bing vs Google: What changes19:00 – Cultural challenges in the Swiss market21:00 – Translating your site properly Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why 90% of data transformation efforts fail – and how to stop your business becoming a cautionary tale.Ritavan breaks down the brutal truth behind failed AI projects, legacy business traps, and the billion-dollar bait-and-switch game. If you’re running a non-software-native company and confused by the hype, this episode delivers the unfiltered roadmap to becoming a data-driven winner – without falling for snake oil.🔥 He also introduces his SLASOG framework: Save, Leverage, Align, Simplify, Optimise, Grow – built from a decade of scars, experiments, and real-world wins.🎧 Listen if you want to:Avoid wasting millions on failed “AI” projectsLearn the difference between consumers vs producers of data impactUnderstand how to build lasting data value in a legacy businessCut through the hype and nonsense of current tech trends📣 CALL TO ACTIONEdit your podcasts like a pro:https://get.descript.com/mrzy10nwivuqJoin me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhne📚 Guest's Book:Data Impact: How Legacy Businesses Save, Leverage, Align, Simplify, Optimise and Grow to Win👉 Get it for under $1 (limited time): https://ritavan.com🌐 Website: https://ritavan.com📱 LinkedIn: https://www.linkedin.com/in/ritavan00:00 – Introduction01:00 – Why “AI” is a meaningless buzzword03:00 – Ritavan’s background & battle scars from legacy transformations06:00 – Why 90% of digital transformations fail08:45 – The myth of the all-in-one AI solution10:15 – SLASOG: a 6-step framework for legacy success15:00 – Lessons from hunting tribes to data-driven automation18:00 – Becoming a producer (not just a consumer) of data value22:00 – Special offer: Get the book for under $1 Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why listen to this episode?Because most people confuse budgeting with strategy. In this episode, Dr. Hillen tears that myth apart and shows founders how to think like strategists, build companies that actually adapt, and lead teams that don’t wait to be told what to do. It’s strategic thinking made accessible – no overpriced consultants, no fluff.This one's for startup founders, brand leaders and future Netflixes looking to play offence, not just survive.👉 Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuq🎤 Join me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhneGuest’s Book & Links:📕 The Strategy Dialogues – available on Amazon🌐 Website: johnhillen.com🔗 LinkedIn: John Hillen🐦 Twitter: @JohnHillen Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.