Strata Studios

AI in clinics is moving fast, and most owners are still trying to figure out what actually matters.In the latest episode of Strata Stories, Paul sat down with Rafi Salazar to break down what they’re seeing in real time from both the practice owner and operator side.Here’s where to focus if you want AI to actually improve your operations, not just check a box:• Start with friction, not features—identify where your team is losing time daily and solve that first• Treat AI scribes as a baseline, not your strategy—documentation alone won’t differentiate you• Focus on front desk, intake, and billing workflows first—that’s where speed and revenue improve fastest• Be cautious with unsupervised AI in high-risk areas like billing and compliance• Only adopt tools that remove steps, not ones that add complexityAnd here’s the shift most people aren’t talking about:In a year, “AI” won’t be the differentiator.How you apply it inside your operations will be.If you'd like to learn more about how Strata’s Billing and EMR platform helps rehab clinics prevent denials and increase profitability, visit stratapt.com and book a demo with our team.If you have any questions, send us a note [email protected].

This week on Strata Stories, Summer Pittman, a RCM Success Specialist, talks about one of the most overlooked revenue risks in rehab practices: credentialing. It sounds administrative. But the mistakes are expensive. Highlights from episode: • Clinics often start seeing patients before a confirmed payer effective date • Some insurers won’t retroactively credential, leaving entire plans of care unpaid • Missing welcome letters or documentation makes denials nearly impossible to appeal • New locations and new providers are frequent credentialing blind spots • Many practices sign payer contracts without fully understanding the fee schedule they're agreeing to • Going in-network with every payer isn’t always the smartest strategy If you’re opening a clinic, adding providers, or expanding locations, this episode is a great reminder that credentialing isn’t a checkbox. It’s revenue protection.If you'd like to learn more about how Strata’s Billing and EMR platform helps rehab clinics prevent denials and increase profitability, visit stratapt.com and book a demo with our team.If you have any questions, send us a note [email protected].

Maximizing revenue without sacrificing care 💡This week on Strata Stories, three leaders—Michael Silva, Randy Hite, and Chris Noga—shared their playbook for adding cash revenue services to a clinic.They dive into:• How to educate your team and get buy-in• Systems and expectations that make or break cash services• Marketing strategies to engage your community• How cash services can complement your standard insurance fee schedule when done strategicallyCash revenue isn’t just an add-on—it’s a tool to increase margin, enhance patient experience, and strengthen clinic resilience when executed the right way. If you'd like to learn more about how Strata’s Billing and EMR platform helps rehab clinics prevent denials and increase profitability, visit stratapt.com and book a demo with our team.If you have any questions, send us a note [email protected].

The uncomfortable truth about “being profitable” 👀 ⬇️This week on Strata Stories, Casey Peters sits down with Sean Healy, founder of Accounted4, to unpack why so many clinic owners feel financially stressed… even when their P&L says they’re fine.Highlights:• Profit ≠ cash flow and that gap creates real anxiety• A full schedule means nothing if you don’t know your breakeven visit number• Most financial data is unusable until it’s cleaned and structured correctly• The instinct to cut expenses can actually make cash flow worse• Sometimes the right move isn’t to fire… it’s to hire strategically• Culture never shows up on the P&L but turnover absolutely does“Simple isn’t always easy. And common sense is rarely common practice.”If you’re a clinic owner who feels busy but financially uncertain… this episode will sharpen your thinking.Especially if you’re trying to shift from clinician-first to business-minded leader. 🎧

The secret behind Josh Funk growing R2P from 1 to 17 locations 👀 ⬇️This week on Strata Stories, Paul Singh sits down with Josh to discuss just what made growth possible.Highlights:• The second location is the hardest—splitting time exposes fragile systems• Early operations ran on Google Docs and one-page cheat sheets• Codifying processes first, then layering tools, made scale possible• Growth depends on process + culture + clinical excellence• Surviving 2020 profitably proved the model and unlocked expansionIf you’re trying to go from “operator” to “builder,” this conversation is a must-listen. 🎧If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected].

This week on Strata Stories, Casey Peters, COO of StrataPT, unpacks a debate that comes up constantly in rehab therapy: in-house billing versus third-party billing.He focuses on what owners need to think through as their practices grow and complexity increases.A few takeaways from the conversation:• In-house billing often works early, but becomes fragile as volume grows• Losing a single biller can mean losing years of payer knowledge and workflow context• Billing is only one part of RCM, gaps anywhere in the process create revenue risk• Payer rules change constantly, and keeping up requires focus and scale• Clean processes and accountability matter more than where billing lives• Owners should review AR, denials, and payment trends, not just bank balances• The right RCM partner reduces handoffs and clarifies ownershipThis episode isn’t about features or pricing.It’s about visibility, resilience, and protecting the business as it scales.If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!Have any questions? Send us a note [email protected].

This week on Strata Stories, Part 2 of Dana Strauss’s "State of the State," she breaks down the uproar around the “professional” designation, dispels common myths about what it means for the DPT, and connects it to the real issue beneath the surface: how education costs, loan caps, and workforce access intersect.In Part 2, she covers:✅ What the degree designation change really means (and what it doesn’t)✅ How loan caps, financing, and ROI are shaping the future of DPT programs✅ What changes may be necessary at the academic level to keep the profession sustainable✅ How therapy can better justify appropriate loan limits to policymakers✅ Where digital and access models can either hurt or strengthen the profession’s value storyThis conversation goes beyond labels and headlines.It’s about access, affordability, outcomes, and how rehab therapy positions itself for the future.If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected].

This week on Strata Stories, Part 1 of Dana Strauss’s "State of the State" breaks down what’s happening at the federal level and what it means for rehab therapy right now.Dana cuts through the policy noise and shows how these programs and models actually affect clinics on a day-to-day basis.In Part 1, she covers:✅ The most important federal programs, models, and policy shifts affecting rehab therapy today✅ Where new reimbursement and revenue opportunities may be emerging✅ How therapy can better prove its value to CMS and influence future payment modelsThis episode also sets the stage for a bigger conversation—how policy decisions shape clinicians’ purpose, practice sustainability, and long-term profitability.If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected].

Successful practice ownership isn’t about passion or fancy equipment — it’s about understanding demand and reducing risk.In this episode of Strata Stories, Paul Singh breaks down some fundamentals every new grad and clinic owner should master:1️⃣ How to identify real market gaps — and secure the right early funding 2️⃣ Why passion isn’t enough to build a sustainable clinic 3️⃣ How to move your startup from default dead to default alive by de-risking key decisions 4️⃣ How to grow your clinic using TAM analysis and smarter patient acquisition strategiesBuilding a clinic isn’t about chasing what you love — it’s about solving real problems, for real people, in a market that can support you.If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected].

Some conversations age well — and this is one of them.I sat down with Rafael Salazar, Owner & CEO of ProActive Rehab & Wellness, to talk about a challenge I see across the therapy world:Most clinicians were trained to treat patients… not to monetize their expertise or build additional revenue streams that create real financial breathing room.In this episode, we dig into:1️⃣ How therapists can monetize their expertiseFrom consulting to content to specialized programs — Rafi breaks down the opportunities clinicians often overlook.2️⃣ How to motivate your team to create contentNot by forcing it, but by building clarity, removing friction, and setting expectations that actually stick.3️⃣ Why consistency beats perfectionRafi explains how he built a culture where content creation isn’t a “nice to have,” but a strategic habit.4️⃣ When it’s time to let a therapist go — and how to do it respectfullyA difficult topic, handled with transparency and care.5️⃣ How to support employees during performance improvement periodsBecause accountability and empathy aren’t opposites — and healthy teams require both.A great episode to revisit if you’re thinking about long-term sustainability, financial resilience, and building something bigger than billable units.Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected].

We tried something new in this week’s Strata Stories: a straight-talking deep dive into billing.Our COO, Casey Peters, exposes the hidden billing mistakes that quietly eat up 15–20% of clinic revenue...and how to fix them.He breaks down:💡 The blueprint for your ideal billing workflow⚙️ What a “golden claim” actually looks like📉 How to stop money from leaking out of your businessEvery owner should carve out 20 minutes for this one.---------Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected].

Competition is fierce in therapy—but what if clinics approached their operations like top-performing businesses in any industry?In this short episode of Strata Stories, Paul Singh shares a sneak peek of his upcoming presentation at the APTA PPS Conference. He breaks down how 80% of all successful businesses follow the same core principles—regardless of industry.Paul also explores how lessons from the tech world can modernize physical therapy clinics, helping owners connect with patients in ways that align with today’s digital-first expectations.It’s a quick listen that will challenge the way you think about running a practice—and get you excited to dive deeper at PPS.📩 If you’re planning to attend, send a note to [email protected]—Paul would love to meet up.Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the rehab therapy world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!

One of the most popular episodes we've ever done...worth listening to ASAP! In this episode of Strata Stories, Justin Stiver shares a blueprint for how to renegotiate payer contracts and actually get paid what you’re worth.We break down:1️⃣ How to actually renegotiate payer contracts for PT clinics2️⃣ The best ways to get in contact with insurance companies3️⃣ Why data is the most powerful leverage you have in any negotiationToo many clinic owners assume payers hold all the cards.Justin shows why that’s not true — and how to walk into those conversations prepared, confident, and ready to win better rates.Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic, head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected].

Clinic growth isn’t just about more patients or fancier tools. It’s about systems that keep the ones you already have.In this episode of Strata Stories, Paul Singh sits down with Amit Gaglani, PT — practice coach, to talk about why most PT practices don’t need more patients or tools… they need better systems to keep the ones they already have.They dive into:1. Why 70% of patients self-discharge and how to fix it2. How front desk and therapist communication impacts retention3. Why building your practice as if you’re going to sell it improves profitability nowStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

Too many owners believe higher pay is the only retention tool. But the truth? Recognition, clarity, and connection often drive loyalty far more than compensation.In this episode of Strata Stories, guest host Michael Silva sits down with Jason Collin, owner of PT Revolution, to dig into:1. Why culture and recognition outpace pay when it comes to retention2. The Three Cs every leader should master: clarity, connection, communication3. Striking the right balance between authenticity and professionalism online4. How burnout creeps into private practice—and what to do about it5. Where AI fits in: streamlining documentation without losing the human touchStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

This week on Strata Stories, Paul sits down with Michael Uzar, PT, and founder of Rehab Risk Consulting, to explore the legal and operational blind spots that can quietly drain your clinic’s revenue, staff morale, and reputation.Mike is redefining risk: it’s not just compliance—it’s a tool to protect your people and strengthen your operations.Inside this episode:1. Must-have risk policies every clinic leader should know2. Smart ways to lower liability insurance costs without compromising safety3. The hidden pitfalls of emerging tech like AI-powered scribing4. How ignoring risk can slowly undermine clinic culture and profitabilityStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

On today’s episode, Paul Singh, CEO of StrataPT, talks with Katie Sutton, PTA and host of "the PTA+ Podcast”, to explore how PTAs can play a bigger role in shaping the future of rehab.Katie and Paul Talk about:1. Unlocking the untapped potential of PTAs in your clinic2. Low-cost ways to invest in your PTA team3. Why nursing’s “multi-entry pathway” could be a blueprint for rehab4. Expanding roles and leadership opportunities beyond job titlesStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

On today’s episode of Strata Stories, guest host Rafi Salazar sits down with Colin Rigney, PT — educator and founder of Advanced MSK Ultrasound Center — to talk about a bold (and still controversial) model that’s helping PTs fill a massive gap in primary care.Colin’s using diagnostic ultrasound to build direct physician partnerships—and he’s not just selling tech. He’s building trust, outcomes, and a system that works.Inside this episode:1. Why most primary care offices are starving for MSK expertise—and how PTs can step in2. How Colin structures physician partnerships with contracts that actually protect everyone3. Why training > tools—and how ultrasound became a door-opener, not the whole pitch4. The backlash from parts of the PT industry—and why Colin’s still all in on this future5. Tactical first steps: what to say, who to approach, and how to stay compliantStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

On today’s episode of Strata Stories, Paul Singh, CEO of StrataPT, sits down with Neil Trickett, PT and CEO of Practice Promotions, to unpack what real marketing looks like for therapy practice owners — and why most clinics get it wrong.They dive into:1. Why “just having a website” isn’t enough — and how to actually convert visitors into new patients2. How Neil would market a brand-new clinic in 2025 with no shortcuts — just the essentials3. The simple exercise that reveals whether your practice is attracting the right audience4. Why your Google Business Profile might be your most valuable marketing asset (and it’s free)Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

On this episode of Strata Stories, Paul meets with Kate McCommons, OT and CEO of Grow Together Therapy, to explore her inspiring journey and practical lessons for therapy practice owners. From solo mobile OT to leader of a growing pediatric clinic system, Kate knows what it takes to overcome obstacles and build real success.Inside this episode:1. Why genuine relationships beat job boards for hiring great talent2. How regular team check-ins and one-on-ones keep your clinic growing and problem-solving3. Why every growth decision should align with your clinic’s awareness, capital, or culture goals4. The power of “No is a full sentence” — focusing your energy and learning when to say noStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

We’re pulling a classic episode from the archives! Sturdy McKee, PT, breaks down how running your clinic like a well-oiled machine starts with the right metrics and leadership mindset.On this episode of Strata Stories, they unpack the must-track metrics that keep your practice profitable and growing.Paul and Sturdy dive into:1. The 7 most important metrics all clinics should track2. How to use metrics as leading indicators and feedback loops3. How many hours a week you should spend in the captain's seat4. Why you should look at your business like SOAP note5. And the importance of managing people and processes instead of managing metricsStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected].

On this episode of Strata Stories, Paul talks with Jerry Durham, CEO of The Client Experience Company, to talk about one of the biggest hidden problems in private practice: broken benefit verification.They dive into:1. Why most clinics don’t need better tech—they need a better checklist2. How one front desk script fix solved 8 months of billing issues3. Why benefit verification should never rely on online lookups alone4. How poor internal workflows reinforce the idea that PTs are “lesser” providersStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

On this episode of Strata Stories, Paul sits down with Joseph Lowe, Founder of Pure PT Supply, to talk about one of the simplest ways to increase revenue without adding more visits.They get into:1. Why niche practices are perfectly positioned to win with retail2. How clinics lose thousands by not monetizing product referrals3. Why legacy brands undervalue PTs—despite their massive influence4. How on-site tools can improve HEP compliance and outcomesStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

On this episode of Strata Stories, Paul talks with Dana Strauss, DPT, a Health Policy and Government Affairs Professional, about in-depth examples of the financial gains therapists can achieve now by helping health systems save money.Paul and Dana discuss:1. How PTs can lead cost-saving efforts by partnering with hospitals2. Why RTM is under scrutiny—and how misuse is triggering payor audits3. How adopting a value-based care mindset can elevate your impact, income, and career pathConnect with her on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

This week on Strata Stories, Paul meets with Dalton Laino, Co-Founder of The Movement PTs, to unpack what it truly means to build a brand in healthcare and how it can boost your clinic's sustainability and profitability. They dive into:1. Why branding can supplement (or even replace) traditional referral sources in private practice2. What branding actually is—and why it’s more than just a logo or tagline3. How to build a brand that communicates who you are and what you stand for4. The power of building value-driven communities—with no strings attachedStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

On this episode of Strata Stories, we dig into the archives for a GREAT conversation between Paul & Tony Maritato from 2023. For those unfamiliar, Tony is a PT—founder of Total Therapy Solutions. They unpack the operational strategies that can have a big impact on the success of your therapy practice.They dive into: 1. The advantages of niching down and how to pick your niche.2. How to develop the cash-based part of your business.3. Why Medicare is the best lead generation tool ever.4. What metrics Tony is always tracking in his clinic.Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

On this episode of Strata Stories, Paul talks with Dana Strauss, DPT, a Health Policy and Government Affairs Professional. If you've ever wondered how to leverage your clinical background beyond patient care, this episode is for you.Paul and Dana discuss how therapists can:1. Prepare to properly transition to non-clinical roles2. Cultivate relationships with career advocates and sponsors3. Provide extensive value to business owners in all healthcare sectors Connect with her on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

This week on Strata Stories, Paul sits down with Michael Silva, a PT business coach and consultant, about how to build a thriving referral network without relying solely on physician referrals.They dive into key strategies for growing your clinic, including:1. Partnering with trainers, coaches, massage therapists, chiropractors, and other non-physician providers to create a steady stream of referrals2. How to leverage existing patients to build a powerful word-of-mouth network3. Delivering the modern-day “fruit basket” of value to potential referral sources to build long-lasting relationshipsThis explores how community specialization can lead to both steady and exponential growth opportunities, helping you stand out in your local market.Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

This week on Strata Stories, Paul meets with Rafi Salazar, OT, and CEO of ProActive Rehab & Wellness. Rafi brings a grounded, real-world perspective on leadership that every clinic owner needs to hear.They unpack the challenges and opportunities of leading people well, especially when the stakes are high.Inside this episode:1. The conversations that actually improve employee retention2. What to do when it’s time to let someone go—with clarity and respect3. How to lead your team through a major EMR/Billing transition (without chaos)Rafi reminds us that trust isn’t built during easy times—it’s built in how we handle the hard ones.Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

This week on Strata Stories, Paul Singh, sits down with Lindsay DeLong, Founder of EquipMeOT and a true expert in social media, engagement, and online community building.They dive deep into why the next generation of patients isn’t looking to be sold to—they’re looking for connection: They also explore: 1. How to focus on real engagement instead of chasing empty metrics2. Why great content without great distribution falls flat3. How small, consistent actions today can create a powerful community tomorrowStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

This week on Strata Stories, we sit down with Adam Robin—Practice Owner and Business Coach—to dive into the real reasons many private practices get stuck.We unpack the 3 most common problems clinic owners face:1. Overscheduling and ineffective patient care delegation2. A weak sales process (and even weaker sales training)3. Lack of clean, organized, and objective data to make smart decisionsConnect with him on Instagram here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

This week on Strata Stories, Amit Gaglani, PT and Founder of AG Management Consulting, shares his insights on how clinic owners can navigate financial challenges and stay safe in the face of uncertainty.They break down: 1. How to help clinic owners act, not react, with their finances 2. Strategies to manage cash flow throughout the year, from deductibles to patient payments 3. Mindset shifts for long-term financial stability and growth 4. The power of strategic coaching to help clinics thrive, even in tough timesConnect with him on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

On this episode of Strata Stories, Paul Singh, CEO of StrataPT, sits down with Lance Gross, Owner of GTS Physical Therapy to discuss best billing practices for clinic growth. They explore:1) Strategies to get clinicians fully invested in accurate billing training2) Ethical and legal approaches to correcting underbilling3) Adapting to local market trends for sustained growth4) Boosting revenue by enhancing patient engagementStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

On this episode of Strata Stories, Paul talks with Dana Strauss, DPT, a Health Policy and Government Affairs Professional.They dive into:1. Why PCPs and PTs need shared incentives for better patient outcomes2. The ongoing confusion around Direct Access and why referrals still dominate3. How PTs can stay ahead of policy shifts and healthcare trendsConnect with her on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

On this episode of Strata Stories, Paul sits down with Frank Benedetto, Founder of The Honey Badger Project, to discuss key strategies for physical therapists and practice owners.They dive into:1) The role of physical therapists in addressing the chronic disease epidemic in the U.S.2) How new grads and business owners can innovate and implement time-leveraged strategies for growth3) Applying Y Combinator principles to build a practice that truly meets patient needs4) Strategies to maximize the lifetime value of each patientStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. 

On this episode of Strata Stories, Paul sits down with Zack Pevnick, President of California Therapy Services, to break down the real opportunities (and challenges) in Home Health Physical Therapy.Zach and Paul Discuss:1) Diversify Revenue and Staffing To Withstand Policy Changes2) Acquire More Patients and Increase Their Value3) How to Market Correctly to Home Health Agencies Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected].

On this episode of Strata Stories, Paul talks with Michael Silva, a PT Business Coach & Consultant Michael and Paul Discuss:1) How to create truly personalized, patient-centered care2) Building stronger psychological connections to drive motivation3) Standing out through exceptional patient experiences4) Achieving business success by focusing on customersStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

On this episode of Strata Stories, Paul talks with Jerry Durham, a PT and the CEO of the Client Experience Company. Jerry and Paul Discuss:1) Leveraging patient engagement to enhance retention and outcomes2) Tracking and reducing patient drop-off rates3) Evaluating "Current State Metrics" to measure clinic success4) Driving growth through data-driven decision-makingStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

On this episode of Strata Stories, Paul talks with Brian Wolfe & Owen Campbell, founders of PhysioGrowth Consulting LLC. Together they break down: 1. How to compete for attention in an overcrowded market2. The urgency behind smarter healthcare marketing3. Why entrepreneurial thinking is the key to long-term success4. Tech-driven strategies transforming healthcare deliveryStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

On this episode of Strata Stories, we talk with Justin Stiver, the Owner of Total Therapy Florida.We explore how to:1. Manage referral quality for financial sustainability.2. Build proactive relationships with decision-makers.3. Leverage targeted marketing for account growth.4. Position private practices for ACO partnerships.Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

On this episode of Strata Stories, we talk with Ari Ginsberg, The Founder of Communicatient We discuss how to use behavioral psychology to:1. Improve the patient experience2. Enhance trust and communication with providers3. Reframe healthcare practices Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

On this episode of Strata Stories, we talk with Lindsay DeLong, The Founder of EquipMeOT.We explore how to:1. Create highly engaging and authentic healthcare content 2. Educate and entertain all generations about health and rehabilitation3. Bridge the gap between patients and providers with contentStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

On this episode of Strata Stories, we talk with Nicole Poppert and Stephanie Mayer, Founders of The Note Ninjas.We dive into: 1. How to write proficient, skilled, and audit-proof clinical notes. 2. Potential red-flags when using AI tools on documentation.3. How to reduce documentation time and increase work-life balance. 4. The potential of note gamification to increase engagement and efficiency.Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

On this episode of Strata Stories, we talk with Dana Strauss, DPT, a Health Policy and Government Affairs Professional.Paul and Dana dive into:1. The real reason prior authorizations exist and how to adapt2. Lessons from optometrists and podiatrists to change public perspective3. How to get doctors to think “therapy first”4. Using data to prove therapy’s value and win over payersConnect with her on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

On this episode of Strata Stories, we talk with Cindy Weinberger the owner of Mobile Therapy Group, LLCIn this episode, we discuss:1. Overcoming personal challenges while running a business2. Strategic delegation and team building3. Reducing dependency on the business owner4. Adapting to change and embracing technologyConnect with Cindy on LinkedIn here! Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

On this episode of Strata Stories, we talk with Rafael Salazar the owner & CEO of ProActive Rehab & Wellness We dive into:1. The role of private equity in healthcare and why it's such a key player2. How small practices can succeed amidst larger healthcare systems3. Shifting your mindset from survival mode to building a sustainable, enjoyable businessConnect with Rafi on LinkedIn here! Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

On this episode of Strata Stories, we talk with Eric Fiedler, the Physical Therapy Clinic Director at Bone and Joint Surgery.We dive into: 1. Building in-house referral clinics with partnered surgeons 2. Strengthening physician relationships while staying compliant with Stark Laws3. Creating sport-specific rehab programs for professional athletesStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

On this episode of Strata Stories, we talk with Justin Stiver, the owner of Total Therapy Florida. We dive into: 1. Justin's exact content strategy for his PT clinics2. And how to re-engage past patients (COPY THIS TACTIC!) Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

On this episode of Strata Stories, we talk with Dana Strauss, a Health Policy and Government Affairs Professional.Paul and Dana dive into:1. Leveraging Data to Identify Cost-Saving Opportunities2. Collaborating with Primary Care Providers in Value-Based Contracts3. Piloting Small-Scale Programs to Test Value-Based Care ModelsConnect with her on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. Strata Stories is produced by Thomas Schreiber, our Director of Marketing

On this episode of Strata Stories, we talk with Daniel Hirsch, the CEO of the Client Experience CompanyIn this episode, Paul and Daniel discuss:1. How the Medicare 2025 Final Rule's reimbursement cuts challenge clinics to stay profitable while maintaining high-quality care.2. Why stricter compliance standards make efficiency and accuracy crucial to avoid denials and audits.3. The shift to value-based care and its focus on improving patient outcomes over service volume.4. The role of AI in streamlining compliance and workflows while navigating new regulations.Connect with Daniel on LinkedIn here!Strata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected]. Strata Stories is produced by Thomas Schreiber, our Director of Marketing