The Brandinc PR Podcast

Your SEO is optimized. Your Instagram is consistent. So why isn’t ChatGPT recommending you? Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency, joins the Brandinc PR Podcast to explain why personal authority — not your logo — is what gets you found, cited, and recommended in today’s AI-driven search landscape. We cover his Magic Script storytelling framework, why 67% of searches now end without a single website click, and what founders can do right now to stop being invisible online.RESOURCES + LINKSBook Your PR Power Hour Session — If you're ready to cut through the noise and get a clear, strategic PR plan tailored to your brand, this 1:1 intensive session is the fastest way to work with Brandi. Start Here. LIMITED TIME: Pitch Kit — $27 (Valued at $497) Get the exact tools, templates, and frameworks you need to position your brand for media opportunities and stand out in a crowded landscape here. Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with our exact automation tool that streamlines communications from prospects to media bookings in minutes. ⁠Start For Free⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ and get bi-weekly insights on brand strategy, PR trends, and business growth.Drop us a review and we’ll send you our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).

Samantha Flynn, Founder of Junipr Public Relations and author of the upcoming The EntrePReneur Advantage, joins Brandi for a conversation that flips the script on leadership. With nearly two decades in PR, Samantha reveals why the same frameworks that build iconic brands are the exact tools entrepreneurs need to lead with clarity, scale with confidence, and finally stop running on empty.If you've been making decisions on the fly and calling it strategy — this episode is your wake-up call.🎧 Tune in and learn how to turn your PR instincts into your greatest leadership advantage.Order the newly released book The EntrePReneur Advantage, here: https://www.amazon.com/dp/B0GT697WJG?ref. For more information about Juniper PR, visit the website at: https://juniprpublicrelations.com. RESOURCES + LINKSBook Your PR Power Hour Session — If you're ready to cut through the noise and get a clear, strategic PR plan tailored to your brand, this 1:1 intensive session is the fastest way to work with Brandi. Start Here. LIMITED TIME: Pitch Kit — $27 (Valued at $497) Get the exact tools, templates, and frameworks you need to position your brand for media opportunities and stand out in a crowded landscape here. Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with our exact automation tool that streamlines communications from prospects to media bookings in minutes. ⁠Start For Free⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ and get bi-weekly insights on brand strategy, PR trends, and business growth.Drop us a review and we’ll send you our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).

If you don't brand yourself, someone else will — and that's a problem. In this episode of the Brandinc PR Podcast, host Brandi Sims sits down with Paige Arnof-Fenn, Founder & CEO of global communications firm Mavens & Moguls, for a candid conversation about what it really takes to build a powerful personal brand in today's digital landscape.With 24 years of experience working with clients like Microsoft and Virgin, Paige brings battle-tested insight on why every entrepreneur, communicator, and professional is a brand — whether they own it or not.In this episode, we cover:Why being invisible online is one of the costliest mistakes you can makeHow to stop competing on price by building a brand that stands outThe platforms worth your time (and the ones you can skip)Why LinkedIn is the foundation of trust in the digital economyHow to use AI in your content without losing your authentic voiceThe branding truth Paige had to unlearn after 24 years in the gameWhether you're a founder, a PR pro, or a creative entrepreneur — this one will challenge the way you think about showing up online.🎧 Listen now and take notes.Connect with Paige: 🌐 mavensandmoguls.com ✉️ [email protected] + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.NEW: Mini-Course — Pitch Like A Pro Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review, and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

AI is everywhere right now—writing captions, emails, pitches, and even thought leadership.But here’s the question no one is really asking…If we’re all using the same tools… are we all starting to sound the same?In this episode of the Brandinc PR Podcast, I’m joined by writing expert and Bold Type Co-Founder Casey Mank to unpack the real impact of AI on how we communicate, show up, and build our personal brands.Because in PR and business, your voice isn’t just how you sound—it’s how you stand out.And if that voice starts to blend in? That’s where the real risk begins.We get into:Whether AI is improving writing—or just making us fasterThe subtle signs your content is losing its human edgeWhy “sounding professional” might actually be hurting your brandWhat entrepreneurs, executives, and creatives risk by relying too heavily on AIHow to use AI as a tool—without losing your voice in the processIf you’ve ever felt like your content sounds a little too polished… or not quite like you anymore—this conversation is your reset.🎙️ Listen in and learn how to stay clear, confident, and unmistakably YOU in an AI-driven world.RESOURCES + LINKSBook Your PR Power Hour Session — If you're ready to cut through the noise and get a clear, strategic PR plan tailored to your brand, this 1:1 intensive session is the fastest way to work with Brandi. Start Here. LIMITED TIME: Pitch Kit — $27 (Valued at $497) Get the exact tools, templates, and frameworks you need to position your brand for media opportunities and stand out in a crowded landscape here. Get Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠. Use code BIPR to get $50 off your first month! Revamp Your Business Foundation with our exact automation tool that streamlines communications from prospects to media bookings in minutes. ⁠Start For Free⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ and get bi-weekly insights on brand strategy, PR trends, and business growth.Drop us a review and we’ll send you our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).

What happens when one of the most recognizable tools in earned media gets a second life?In this episode of The Brandinc PR Podcast, host Brandi Sims sits down with Brett Farmiloe, Founder and CEO of Featured, to unpack the acquisition and relaunch of Help a Reporter Out and what it reveals about the future of journalism, credibility, and earned media strategy.This conversation goes beyond tools and tactics. We break down:Why HARO still plays a critical role in today’s media ecosystemWhat the acquisition signals about how journalists want to work with sourcesWhere earned media is headed as credibility outweighs volumeHow AI fits into the process without replacing editorial judgmentWhat PR professionals and founders must rethink to stay relevantIf you work in PR, communications, branding, or thought leadership, this episode will challenge how you approach visibility and remind you why trust is still the real currency in media.🎧 Listen now and rethink how you earn attention.🎙️ Special offer from today's guest: Use code BRANDINC at Featured.co for $99 off the Featured Business Plan — designed for PR professionals. Get access to Podcast Discovery and Media Discovery to search podcasts, find journalists, build media lists, and receive personalized pitch recommendations.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.NEW: Mini-Course — Pitch Like A Pro Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review, and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

Is public relations dying?With AI tools generating press releases, shrinking newsrooms, and brands communicating directly with audiences online, some people believe PR is becoming obsolete.But is it actually dead… or simply evolving?In this episode of the Brandinc PR Podcast, Brandi Sims explores the growing conversation around the future of public relations and why the idea that “PR is dead” misses the bigger picture.Brandi discusses:• Why AI tools are changing how PR professionals work• The shift from traditional media to podcasts, creators, and digital platforms• Why strategy, relationships, and reputation management still matter• How the media landscape has expanded rather than disappearedFrom influencer partnerships to podcast interviews and digital storytelling, modern public relations looks very different from the traditional press release model.But the core mission of PR remains the same: shaping narratives, building trust, and helping brands connect with the audiences that matter most.🎧 Listen now to explore what the future of PR really looks like.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.NEW: Mini-Course — Pitch Like A Pro Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review, and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

In this episode of The Brandinc PR Podcast, Brandi Sims sits down with livestream pioneer and Bulldog DM Founder & CEO John Petrocelli to discuss how e-commerce live streaming is reshaping digital retail.From TikTok Live shopping to real-time brand engagement, John breaks down how livestream commerce is collapsing the traditional sales funnel and creating instant conversion opportunities for brands, creators, and marketers.With experience leading livestream strategy for global events and Fortune 500 brands, John shares insights on:• The rise of TikTok Live as an e-commerce engine• How brands can leverage livestream shopping for revenue growth• The intersection of creator economy and digital sales• Common mistakes brands make with live commerce• What the future of livestream marketing looks likeIf you work in PR, digital marketing, brand strategy, influencer marketing, or e-commerce, this episode offers actionable insights into how livestream technology is transforming consumer behavior and online shopping.🎧 Listen now and subscribe for more conversations on public relations, brand growth, media strategy, and digital innovation.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.NEW: Mini-Course — Pitch Like A Pro Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review, and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

PR in 2026 looks nothing like it did just a few years ago.In this episode of the Brandinc PR Podcast, Brandi Sims breaks down the top 5 PR trends shaping 2026 and what founders, creatives, nonprofits, and growing brands need to know to stay visible in a rapidly changing media landscape.From AI-powered communications and authentic storytelling to GEO optimization, owned audiences, and the rise of independent media, this episode is your strategic roadmap for modern PR.You’ll learn:✨ How AI is becoming a creative teammate (not a replacement)✨ Why personality-driven content is outperforming polished posting✨ What GEO (Generative Engine Optimization) means for your brand visibility✨ Why newsletters and micro platforms are becoming powerful PR tools✨ How independent and local media are reshaping earned coverageIf you’ve been wondering how PR is evolving and how to position your brand for success in 2026, this episode is for you.🎧 Listen in and learn how to pitch humans and algorithms, build owned audiences, and future-proof your PR strategy.Don’t forget to subscribe, leave a review, and share this episode with a founder friend.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.NEW: Mini-Course — Pitch Like A Pro Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review, and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

Your logo isn’t your brand.Your website isn’t your brand.And posting every day on social media won’t fix unclear positioning.In this episode of The Brandinc PR Podcast, I’m joined by Brand Clarity Expert, author, and international speaker Suzanne Tulien to unpack what it really means to build a brand from the inside out.We dive into:✨ What “Identify. Define. Align.” looks like in real business life✨ Why brand clarity is your competitive advantage (especially in noisy markets)✨ How leaders can turn values into actual behavior✨ The difference between branding as marketing vs branding as an operating system✨ How entrepreneurs and growing teams can stop guessing and start aligning✨ Why your employees are your most powerful brand ambassadorsSuzanne is the author of Brand DNA, Personal Brand Clarity, and The 6 Myths of Branding, and she shares practical insights on how purpose-driven brands can gain trust, consistency, and recognition without chasing trends.If you’re building a business, growing a team, or trying to make your brand make sense — this one’s for you.🎙 Hosted by Brandi Sims📌 Follow The Brandinc PR Podcast for more conversations on branding, PR, and visibility with intention.Visit Brand Ascension at www.brandascension.comGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.NEW: Mini-Course — Pitch Like A Pro Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review, and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

Networking doesn’t fail because you’re bad at it — it fails because most people were taught to do it wrong.In this episode of The Brandinc PR Podcast, Brandi Sims sits down with award-winning business communication expert Michael A. Forman to break down why surface-level networking keeps professionals stuck — and how authentic communication creates real opportunity, influence, and income.From his journey as a U.S. Air Force veteran to becoming the author of Networking Unleashed, Michael shares how genuine connection outperforms transactional networking every time — especially in today’s digital, AI-driven world.🎯 In this episode, we cover:• Why networking events feel awkward — and how to fix it• The biggest communication mistakes professionals make• How to build trust without forcing conversations• Turning relationships into long-term career leverage• Why connection, not visibility, drives real successIf you’re tired of “collecting contacts” and ready to build relationships that actually move your career forward — this episode is for you.🎧 Listen now and learn how to network with purpose, confidence, and impact.Connect with Michael at www.michaelaforman.com or Follow him at www.linkedin.com/in/michaelforman. RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.Ready to stop guessing your PR strategy? The PR Playbook Bootcamp gives you Brandi’s complete step-by-step framework for building consistent media momentum. ⁠Enroll Here⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

What makes a brand meaningful — not just visible?In this episode of The Brandinc PR Podcast, host Brandi Sims sits down with Emmanuel Probst, Wall Street Journal bestselling author of Brand Hacks and Assemblage: The Art and Science of Brand Transformation, to break down how today’s most successful brands grow through psychology, culture, and data-driven storytelling.As Global Lead of Brand Growth and Thought Leadership at Ipsos and an adjunct professor at UCLA, Emmanuel shares:Why emotional meaning is the real growth engine behind strong brandsHow data and creativity work together (not against each other)The biggest mistakes brands make when trying to stay relevantWhat brand transformation actually looks like in practiceHow PR and communications professionals can align with long-term brand growthWhether you’re a founder, marketer, PR pro, or brand strategist, this conversation will change how you think about building brands that last — and resonate.🎧 Tune in for insights that go beyond trends and get to the why behind what works.🔗 Learn more about Emmanuel’s work at emmanuelprobst.com RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.Ready to stop guessing your PR strategy? The PR Playbook Bootcamp gives you Brandi’s complete step-by-step framework for building consistent media momentum. ⁠Enroll Here⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

What happens when PR meets automation? In this episode, Brandi Sims sits down with Mady Lanni, PR Lead at Manychat — the tool behind those viral “comment ‘cookie’ and I’ll DM you the recipe” posts blowing up your feed.From her digital PR roots to building reactive media teams that actually land coverage, Mady shares how PR drives more than awareness — it fuels growth, SEO, and conversion.🎯 In this episode:How PR and SEO work together to skyrocket brand visibilityThe secret to newsjacking without forcing a viral momentUsing automation to scale relationships (not replace them)Building a PR team that’s data-driven and creativeWhether you’re a comms pro, founder, or marketer tired of “PR fluff,” this episode is your playbook for smarter, faster, measurable storytelling.📍 Recorded in Austin, TX🎙️ Hosted by Brandi Sims, Founder of Brandinc PR🔗 Watch on YouTube: youtube.com/@brandincpr🎧 Listen everywhere: Apple Podcasts | SpotifyRESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.NEW: Mini-Course — Pitch Like A ProLearn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

From Germany to Texas — this episode of The Brandinc PR Podcast goes global with Jörn “Joe” Menninger, Founder and Host of StartupRadio.de, Germany’s leading English-language startup podcast.Host Brandi Sims, PhD, MBA dives into how Jörn built a powerhouse platform that has featured Nobel laureates, unicorn founders, Emmy winners, and bestselling authors—all while mastering AI-driven content strategy and digital PR.In this conversation, you’ll learn:🚀 How Startup Radio uses AI to filter and evaluate podcast pitches (with a <1% acceptance rate)🌎 Why translation tech still struggles with emotional storytelling💡 What PR professionals and founders can learn from cross-border podcast marketing🎙️ How Jörn turned his Deloitte consulting experience into a global media brandThis episode is packed with insights for entrepreneurs, podcasters, and PR pros ready to merge storytelling with data-driven strategy.✨ Learn more about Startup Radio → https://www.startuprad.io/✨ Explore Brandinc PR → https://brandincpr.com/RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.NEW: Mini-Course — Pitch Like A ProLearn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

What does it take to lead communications at one of the nation’s most historic civil rights organizations — and be named PRSA’s PR Professional of the Year?In this episode of The Brandinc PR Podcast, host Brandi Sims, PhD, MBA sits down with Dominic K. Hawkins, Vice President of Communications at the NAACP, for a powerful conversation on purpose-driven storytelling, mentorship, and the future of public relations.Dominic shares lessons from his 15-year career spanning PR agencies, corporate communications, and public affairs — with clients ranging from Audible and AT&T to Planned Parenthood and Mercedes-Benz. Together, Brandi and Dominic explore what it means to lead with clarity, move with purpose, and communicate with conviction in an evolving media landscape.🎙️ Listen now to learn:How to build a career that bridges advocacy and strategyThe keys to leading mission-driven communications at scaleHow AI, data, and authenticity can coexist in modern PRWhat this year’s PR Pro of the Year award truly represents🔗 Follow & Connect:Host: Brandi Sims, PhD, MBA | Brandinc PRGuest: Dominic K. Hawkins | NAACPRESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.NEW: Mini-Course — Pitch Like A ProLearn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

Wicked 2 isn’t just a musical — it’s a masterclass in PR. In this episode, Brandi Sims, breaks down the spin, propaganda, image crafting, and crisis comms strategies happening behind the curtain in Oz. From Glinda’s perfectly packaged ‘good witch’ brand to the way Elphaba’s words are twisted into a villain narrative, this episode shows how Wicked mirrors real-world media manipulation and reputation battles. If you love PR, storytelling, or pop culture with a strategic twist, this is your new favorite episode. Plus: 5 actionable PR lessons you can use right now in your brand or business.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.Ready to stop guessing your PR strategy? The PR Playbook Bootcamp gives you Brandi’s complete step-by-step framework for building consistent media momentum. ⁠Enroll Here⁠. Psst, Black Friday sale for $200 off, use code BLKFDY. ⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

December isn’t a dead month for PR… it’s a strategic advantage.In this episode, Dr. Brandi Sims breaks down what actually happens inside newsrooms during slow holiday cycles — and how PR pros and brands can use evergreen stories to land real visibility when competition is LOW.We’re covering:• Why journalists still need stories in December• Evergreen holiday angles that ALWAYS get picked up• What not to pitch this month• How to position yourself as an easy “yes” during a slow cycle• The December pitching strategy that makes your January strongerIf you’ve been wondering what to pitch — or if you should pitch at all — this episode is your roadmap.Tune in and get your December PR strategy right.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.Ready to stop guessing your PR strategy? The PR Playbook Bootcamp gives you Brandi’s complete step-by-step framework for building consistent media momentum. ⁠Enroll Here⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

What if getting consistent media placements wasn’t luck—but a repeatable system built on data and storytelling?On this episode of the Brandinc PR Podcast, host Brandi Sims chats with Noah Greenberg, Founder of Stacker, about how his platform helps PR firms generate thousands of high-impact placements at scale. We explore:How Stacker flips traditional pitching on its headThe role of automation, AI, and narrative in modern earned mediaLeadership hacks: calendar mapping, silent retreats, and running a high-growth company with clarityWhat Noah will be sharing at PRSA ICON in Washington, D.C.Connect with Noah & Stacker👉 Visit Stacker: https://stacker.comRESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.NEW: Mini-Course — Pitch Like A ProLearn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

What happens when transparency becomes more than a buzzword — but the backbone of how teams lead, grow, and win?In this episode of The Brandinc PR Podcast, host Brandi Sims, PhD, MBA sits down with Natalie Alberta Dusey, the powerhouse Global Chief of Staff at Meet The People, to talk all things leadership, culture, and corporate transformation.With more than 22 years of experience across strategy, compliance, and organizational growth, Natalie shares how she’s helping redefine what modern leadership looks like — from building transparent client relationships to creating cultures that actually last.💬 What you’ll hear:The real meaning of transparency in global organizationsHow to scale company culture without losing your valuesLeadership lessons from running teams across continentsNatalie’s mindset for staying relevant (and calm) in fast-changing industries✨ Whether you’re an entrepreneur, executive, or creative leader, this conversation will challenge how you think about influence, integrity, and impact.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.NEW: Mini-Course — Pitch Like A ProLearn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

Think you missed your chance to land holiday media? Not on my watch.In this punchy short episode, I’m breaking down exactly what you can STILL pitch before the year wraps — yes, even if you haven’t sent a single holiday email yet.You’ll learn:✨ Why it’s not too late to pitch holiday stories🎁 The 3 holiday angles media outlets are still saying YES to🔥 How to stand out in a crowded season and avoid the “holiday noise”Whether you’re a small business owner, coach, expert, or brand looking to boost visibility before 2026 hits — this episode gives you the holiday PR rescue plan you need.And next week? I’m dropping something that will make pitching this season even easier — including real pitch angles + templates you can literally copy, paste, and send. Stay tuned. 👀RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.NEW: Mini-Course — Pitch Like A ProLearn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

Are You Building Relationships—Or Just Pitching in Disguise?Ever been invited on a podcast only to realize halfway through… it’s actually a sales pitch? 👀In this quick solo episode, Brandi Sims breaks down the growing trend of performative relationship marketing—where collaborations feel more like conversions—and how it’s quietly hurting your brand reputation.You’ll learn:✨ The difference between genuine connection and disguised pitching✨ Tools to help you build real trust (Dubsado, PodMatch, Descript, and more)✨ Why “reputation over revenue” should be your 2025 brand mantraIf you’re ready to grow your influence without selling your soul online, this one’s for you.🎧 Listen now and grab Brandi's Media Ready Checklist or The PR Playbook eBook for deeper strategies on building an authentic brand that converts.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.NEW: Mini-Course — Pitch Like A ProLearn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

What’s the real cost of telling the story?In this powerful episode of The Brandinc PR Podcast, host Brandi Sims, Founder & CEO of Brandinc PR, sits down with sisters Chelsea Fuller and Takara Pierce, co-founders of Black Alder — a PR and narrative strategy firm leading conversations on equitable storytelling and trauma-informed media practices.Together, they unpack their groundbreaking new report, The Cost of the Story: Journalists, Trauma, and the Communities Left Holding the Story — the first comprehensive study examining how covering traumatic events impacts both journalists and the communities they represent.💬 Highlights from the report include:79.4% of journalists report mild to moderate stress74.1% experience mild to moderate anxiety75.3% have never sought professional mental health support32.9% say their newsroom provides no mental health resourcesBrandi, Chelsea, and Takara dive deep into how identity and lived experience shape the storytelling process, why newsroom culture must evolve, and what PR pros can do to foster care-centered partnerships with the media.🎙 Tune in to learn:Why newsroom trauma is an overlooked crisisHow PR and journalism intersect through empathy and ethicsThe next steps for a more responsible media future📰 Read the full report:https://www.blackalderlabs.org/the-cost-of-the-story🌿 Learn more about Black Alder:https://www.blackalderlabs.org💼 Work with Brandinc PR:https://brandincpr.com/contact RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.NEW: Mini-Course — Pitch Like A ProLearn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

What does it take to thrive across Fortune 50 boardrooms, government offices, start-ups, and the classroom? In this episode of The Brandinc PR Podcast, host Brandi Sims sits down with communications veteran John James Nicoletti to unpack his 30+ year career journey. From leading high-stakes corporate communications to shaping the next generation of professionals, John shares powerful insights on adaptability, strategy, and why reinvention is the secret to long-term success.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and We’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

\Influencer marketing isn’t just hashtags and pretty posts — it’s strategy, relationships, and serious impact. 💥In this episode of the Brandinc PR Podcast, host Brandi Sims (PR consultant, ForbesBLK Advisor, and founder of Brandinc PR) sits down with Sarah Boyd, CEO of The Digital Dept., to break down the business of influence.We get into:🔥 The biggest wins (and fails) Sarah’s seen in influencer marketing🔥 How brands can stop chasing clout and start building real partnerships🔥 What’s next for social, events, and AI in the influencer spaceIf you’re ready to stop guessing and start winning at influencer marketing, this episode is your blueprint.🔗 Connect with Sarah & The Digital Dept.: www.thedigitaldept.com🔗 Learn more about Brandinc PR: www.brandincpr.comRESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.NEW: Mini-Course — Pitch Like A ProLearn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. ⁠Enroll Now⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and we’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

We did it—The Brandinc PR Podcast is officially ONE year old! 🎉In this special anniversary episode, host Brandi Sims, Founder & CEO of Brandinc PR, reflects on the past year of powerful conversations, industry insights, and the behind-the-scenes lessons of running a podcast.Brandi shares:The standout guest moments and big takeaways from Year OneWhat producing the podcast has taught her about PR, storytelling, and communityHeartfelt shoutouts to the guests, listeners, and team who made this milestone possibleA sneak peek at what’s coming in Year Two—bigger guests, new formats, and ways YOU can join the conversationWhether you’ve been tuning in since day one or this is your first listen, thank you for being part of the journey. Here’s to building bold stories worth telling—and many more years to come!👉 Don’t forget to share your favorite episode on social and tag Brandi to celebrate together.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and We’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

AI is everywhere in content creation—but here’s the catch: audiences still crave authenticity. In this episode, Brandi Sims breaks down the truth about Authenticity vs. AI in Content Creation. From viral fails to smart ways AI can support (not replace) your voice, we explore how to keep your storytelling real while using the latest tools.✨ Expect bold insights, practical strategies, and a few surprising truths about what your audience actually wants. Whether you’re a PR pro, entrepreneur, or creator—this is your guide to blending human connection with digital innovation.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and We’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

In this powerful episode of the Brandinc PR Podcast, host Brandi Sims sits down with renowned media coach, brand strategist, and on-camera expert Alison Deyette. With a client roster that includes NBA and NFL athletes, Meta, Planned Parenthood, and A-list brands like Amazon and Nintendo, Alison has spent over two decades helping individuals show up powerfully—in front of the camera, on stage, and in the boardroom.Together, we explore:How to master media interviews and public speaking with confidenceCommon blind spots in communication—and how to fix themTips for athletes, executives, and creatives to craft their signature storyWhat it really means to be authentic in your messageThe secret to commanding attention in today’s noisy media landscapeWhether you're preparing for your first TV appearance or refining your brand message, this episode is your behind-the-scenes guide to showing up like a pro.🎧 Tune in, take notes, and learn how to speak with clarity, ease, and impact.—✨ Don’t forget to follow the Brandinc PR Podcast and leave us a review if you loved this episode.🔗 Connect with Alison Deyette at www.alisondeyette.com or on Instagram @alisondeyette.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and We’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

What does it really take to stand out in a crowded health and wellness market? James Garland, Director of Marketing for Pure Thera RX, joins me to spill the secrets behind scaling a supplement company from humble garage beginnings to a multi-million-dollar powerhouse.In this episode, we talk about:The marketing moves that cut through the noise in a saturated industryHow to build real consumer trust that lastsStorytelling strategies that drive revenue (not just likes)The future of supplement marketing and the trends you can’t afford to ignore💊 Special for our listeners: Visit PureThera.com and use promo code BrandiPR15 at checkout.💡 Follow me on Instagram @brandincpr and subscribe for more behind-the-scenes brand-building conversations.

Tyla’s debut EP didn’t hit the Billboard 200—and the internet wasted no time calling it a flop. But here’s the twist: she’s streaming millions globally and crushing Afrobeats charts. So why didn’t that momentum land in the U.S.?In this episode, I’m breaking down the rollout missteps, how her own comments fueled the backlash, and what PR moves could’ve changed the narrative. Plus, we’ll talk about why so many viral stars—from TikTok sensations to Grammy winners—struggle to convert hype into long-term chart success.If you’ve ever wondered why virality doesn’t always equal visibility in the U.S., this is your episode.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and We’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

When American Eagle tapped Sydney Sweeney for their 'Great Jeans/Great Genes' campaign, they probably expected buzz—not backlash. Instead, the internet lit up with accusations of dog-whistle messaging, political spin, and a full-on culture war over… jeans.In this episode, I’m unpacking the PR playbook behind the chaos: what American Eagle got right, why Sydney Sweeney’s silence was strategic, and what this whole moment says about branding in a world where every ad can go viral for the wrong reasons.Whether you’re a PR pro, brand strategist, or just here for the pop culture tea, this is one denim debate you won’t want to miss.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and We’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

When is the right time to start public relations for your startup? And what if you’re trying to break into the U.S. market from abroad?In this episode, host Brandi Sims sits down with Scott Rosenblum, President and Founder of LEVEL PR, to unpack one of the most misunderstood elements of startup success: PR timing. With over 20 years in tech PR and a niche focus on B2B and fintech startups, Scott shares when founders should hit “go” on media strategy—and when it’s smarter to hit pause.🔹 Learn how to identify the signals that your startup is PR-ready🔹 Discover why international companies face unique hurdles in U.S. media🔹 Get Scott’s top tips for long-term visibility vs. short-term noiseWhether you’re pre-seed, Series A, or scaling globally—this episode will change how you think about public relations.✨ Connect with Scott at www.levelpr.co🎙️ Follow Brandi and the show @brandincprRESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media Right Here.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and We’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).

In this episode, Brandi Sims sits down with award-winning psychologist, TEDx speaker, and full-blown branding powerhouse, Dr. Charmain Jackman, to talk all things visibility, voice, and values.From pivoting out of a career as a school psychologist to launching her company InnoPsych during the pandemic, Dr. Jackman breaks down how she turned her brand into a movement—one rooted in mental health equity, entrepreneurship, and authentic storytelling.We dive into her debut book, The Black Therapist’s Guide to Private Practice and Entrepreneurship, what it really means to “brand your VOICE,” and how BIPOC mental health leaders can show up without selling out.Plus: How to partner with national campaigns without losing cultural nuance, the media wins that matter, and what PR pros can learn from therapists who know how to read a room.🎧 Listen in, take notes, and get inspired to build your brand with purpose and power.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and We’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

What does it take to keep major consumer brands like Monster Energy and Boxed Water in the spotlight? In this episode of The Brandinc PR Podcast, host Brandi Sims sits down with Matt Kovacs, President of BLAZE PR, to explore the strategy behind standout campaigns in CPG, wellness, and hospitality.With over 20 years in the game and a trophy case of awards to match, Matt shares real stories from the trenches of PR—from landing coverage on The Today Show to leading innovative rebrands. If you’re a communications pro, brand builder, or just obsessed with what makes media magic happen, this conversation is packed with wisdom you don’t want to miss.🔹 How to adapt PR strategies across industries🔹 Building award-winning teams and campaigns🔹 Trends shaping the future of consumer PRTune in, take notes, and get inspired to elevate your brand's narrative.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and We’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

In this episode of the Brandinc PR Podcast, Brandi Sims sits down with Penn State professor and author Bill Zimmerman to explore the intersection of digital media, education, and the booming creator economy. From his new textbook, Understanding the Creator Economy, to launching content creator summer camps and certificate programs, Bill shares how he's preparing students—both aspiring influencers and future PR pros—for success in this fast-evolving space. Tune in for valuable insights on the future of education, creator-brand partnerships, and how schools can catch up to the digital revolution.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media Right Here.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and We’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).

What does it really take to cut through the digital noise and own your voice in today’s content-saturated world? In this episode, Brandi Sims sits down with Joe Massa, CEO of Podtopia Network, longtime media pro, and host of the Podcast Accelerator, to break down the power of storytelling, podcasting as PR, and how brands can use their voice to scale real influence.We’re talking:The future of podcasting (yes, it’s still growing!)Why every brand should think like a media companyHow to launch a show that doesn’t flop at episode 3Joe’s biggest wins—and missteps—building a media empireIf you’ve ever said, “I should start a podcast,” this is your sign. Hit play and let’s talk impact, strategy, and owning your lane—one mic at a time.🎧 Follow @brandincpr and @podtopianetwork for more behind-the-scenes gems.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and We’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

What happens when a top-tier UK journalist-turned-media-trainer drops 30+ years of press wisdom on the mic? You press record—and take notes.This week on The Brandinc PR Podcast, Brandi Sims chats with Guy Clapperton, host of one of the top 15 futurist podcasts worldwide (yes, number nine), PR industry legend, and a voice of reason for anyone who's ever blanked during a media interview. With roots in Croydon and a résumé that includes coaching executives since 2002, Guy brings a sharp, non-American perspective to how we present ourselves in interviews, from strategy to delivery.We talk interview disasters (and how to dodge them), American vs. British media personalities, and what your future self needs to know about press prep in 2030.Tea is optional—but media training tips? Absolutely not.🎙️ Listen, laugh, and level up your media game.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and We’ll Send You ⁠Our 5 Things You Must Have to Be A Media Magnet⁠ FREE (Value $297).

Who really makes the magic happen on tour? Spoiler alert: it’s not just the people on stage.In this episode of the Brandinc PR Podcast, host Brandi Sims chats with the creator of This Is DeLaCruz, the media platform and YouTube channel giving long-overdue flowers to the touring crew—the front-of-house engineers, techs, and tour managers powering the world’s biggest shows.We dive into how they built a niche brand from scratch using organic storytelling, real-deal credibility, and strategic partnerships with major names like Guitar Center and Insta360. Plus: how they’re amplifying female professionals through Women on Tour, what it really takes to align with sponsors without selling out, and the unfiltered truth about growing a platform while staying true to your voice.RESOURCES + LINKSGet Brandi’s AI-Powered Tool For Pitching Media ⁠Right Here⁠.Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. ⁠Start For Free⁠.⁠Sign Up for Our Free Weekly Newsletter⁠ & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More. Drop Us A Review and We’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).

What does it take to turn a simple idea—like drinking out of a baseball bat—into a multi-million dollar brand? This week on The Brandinc PR Podcast, host Brandi Sims sits down with Kris Dehnert, the powerhouse CEO and co-founder of Dugout Mugs, to talk strategy, sales, and staying grounded while scaling big.With over $50 million in sales, partnerships with Major League Baseball, and a social media audience of over 3 million followers, Dugout Mugs is far more than a novelty—it’s a case study in brand credibility, social proof, and disruptive marketing done right.But Kris doesn’t just drop numbers—he drops truth. In this candid conversation, he opens up about:Launching Dugout Mugs and the product-market fit that changed everythingWhy social proof (like 60K+ reviews) is more powerful than any pitchWhat he learned from burnout and how it changed his leadership styleBalancing fatherhood and founder life in the middle of fast-paced growthThe future of eComm branding and what’s next for his empireWhether you're a small business owner, startup founder, or brand strategist, this episode is packed with actionable insights on building trust, scaling smart, and staying human in the hustle.

How do you lead when you’re the first — and often the only one — in the room?In this powerful episode of the Brandinc PR Podcast, Brandi Sims sits down with the incomparable Monique A.J. Smith, a pioneering force in athletics administration and leadership coaching. With over 30 years in the game, Monique has built a dynamic brand across podcasting, publishing, education, and executive training — and she’s just getting started.Together, they dive into:Breaking barriers as one of the first Black women in athletic leadershipBuilding a brand that spans generations, platforms, and institutionsHer mission to elevate Black women’s voices in sports through her podcast and magazineReal talk on confidence, visibility, and owning your voice in male-dominated spacesWhy legacy is not just what you leave behind — it’s what you build nowWhether you’re in sports, PR, or leadership, Monique’s wisdom will leave you fired up and ready to lead louder, bolder, and more unapologetically than ever.

This episode of the Brandinc PR Podcast features a conversation with Aquila Mendez-Valdez, Founder and CEO of Haute in Texas, the award-winning PR and marketing agency behind collaborations with brands like Vogue, Prada, Neiman Marcus, and Orangetheory.Brandi and Aquila dive into the real, raw, and rewarding sides of entrepreneurship—how Aquila scaled her business to six figures, built a franchise model for other women to launch their own agencies, and juggles motherhood and media with undeniable grace (and grit).Expect laughs, lessons, and bold truths about building a brand, managing a team, navigating media wins and mishaps, and staying true to your mission in the fast-paced world of PR.Perfect for anyone growing their brand, dreaming of agency life, or needing that extra push to go all in.

What do presidential campaigns, power ballads, and wedding speeches have in common? Brian Franklin.In this episode, Brandi chats with the multi-hyphenate co-founder of Vows & Speeches—a wildly creative, award-winning biz that helps people say the right words when it matters most. From advising politicians to helping couples express their vows without sounding like AI, Brian brings the receipts on building a niche brand that actually connects.We dig into how he went from backstage passes and ballot initiatives to landing press in the New York Times, what it's like building a business with your spouse, and why the best stories are the ones that sound like you.This one’s for the brand builders, speech givers, and creative pivoteers who believe your voice can be your biggest asset.

The red carpet was hot, the performances were 🔥—but the real story? How the American Music Awards are changing the PR game. In this episode, Brandi breaks down how award shows like the AMAs are no longer just entertainment—they're strategic visibility goldmines.🎯 From CBS + Paramount+ streaming strategy to red carpet brand collabs and viral TikTok moments, this is your playbook for turning events into PR power moves. Whether your client is on stage or in the crowd, you’ll want to take notes.

Is AI the new PR assistant we never knew we needed… or the reason journalists are ghosting your pitches? In this bold mini-episode, Brandi Sims breaks down the real impact of AI on public relations—from smarter strategy to overdone spam. We’re talking robot-written press releases, fake thought leaders, and what you actually need to know to stay ahead without losing your human touch.🔥 Whether you love ChatGPT or low-key fear it, this episode is your 15-minute reset on how to keep your PR real in a world of bots.

Tired of feeling like your brand’s playing hide and seek with success? This week, we’re chopping it up with THEGresham “Gresh” Harkless Jr.—the genius behind CBNation and Blue 16 Media. He’s not just preaching visibility, he’s handing out the whole strategy playbook for CEOs, entrepreneurs, and creatives who are ready to shine loud and proud.From building your biz like a media company (yes, you are the media) to spicy truths about SEO, branding, and web design — we cover it all. Oh, and we even get into the guilty pleasures and marketing buzzwords Gresh thinks deserve early retirement.Tune in if you’re ready to go from “Who’s that?” to “Book them now.”🔥 Highlights:Why visibility isn’t optional anymoreThe real marketing strategy most people skipClient glow-up stories you’ll want to stealA mic-drop message every entrepreneur needs to hearLet’s get into this bold, no-fluff convo with one of the brightest minds in digital media.

Think you need to be famous, have an event, or already have media buzz to land press? Think again. In this episode, I’m breaking down the 3 biggest myths about getting PR — and showing you exactly what works instead. You’ll learn how to pitch yourself confidently (even if you’re just getting started), how to build media credibility from scratch, and why the “celebrity factor” is overrated. This is the pep talk and strategy session you didn’t know you needed.

What do Forrest Gump, corporate boardrooms, and global beer brands have in common? Honestly… more than you’d think. In this episode of The Brandinc PR Podcast, I’m sitting down with Dayna Adelman — 15-year PR powerhouse, former HEINEKEN comms exec, and freshly minted author of The Youngest One in the Room. We’re diving into her career full of unplanned (but wildly meaningful) escapades, what it’s really like being the youngest voice at the table, and the PR bloopers that still make her blush.We’re also getting real real about:🍺 How leading PR across the U.S., Indonesia, and Amsterdam is basically the communications version of speed dating📝 What writing her first book taught her about storytelling outside the boardroom⚡️ And yes… we’re unpacking the latest AI-generated interview PR scandal (because what’s a modern PR chat without a little drama?)If you’ve ever been the “youngest one in the room” — or just the one quietly Googling acronyms during the meeting — this one’s for you. Press play and bring snacks. 🍫

What do Wiz Khalifa, a golf ball-sized brain tumor, and social media concert wizardry have in common? Benjamin Shrader.In this electric episode of The Brandinc PR Podcast, Brandi sits down with the Texas-based CEO of Shrader Promotions, who went from student side hustles to packing out venues with chart-topping artists—all while navigating severe dyslexia, ADHD, and a life-altering haealth scare.We’re talking:Booking megastars with just social media sorceryTurning neurodivergent challenges into entrepreneurial superpowersSurviving brain surgery and coming back LOUDER (even with one ear!)Why fortitude is the new flex Plus, Benjamin’s dream concert lineup featuring fictional characters?! This episode is a must-listen for anyone chasing big dreams, beating big odds, and building something unforgettable.Warning: You will leave this episode inspired and possibly Googling how to throw your own festival.

Grab your sunscreen and your media statements—because we’re diving deep into the drama-filled waters of The White Lotus Season 3In this solo episode, I’m unpacking the scandal, the storytelling, and the not-so-subtle PR disasters that unfold at the most luxurious (and chaotic) resort on TV. What can brands learn from it all? More than you'd think.✨ Crisis comms when everything goes sideways✨ Curated influencer personas vs. messy reality✨ Cultural mishaps & the importance of brand sensitivity✨ What it would look like if White Lotus had a publicist (hint: spin, spin, spin)✨ And how you can apply these lessons to your brand—minus the murder mysteryIf you’ve ever wondered how to manage your image when things go beautifully off the rails, this episode is your poolside PR masterclass. Floaties optional.

She’s the powerhouse behind PR campaigns for Coke, Staples, Carrabba’s, and Cracker Barrel — and that’s just the appetizer. Tracy Tilson, President & Founder of Tilson PR, dishes on her journey from big-name brands to bold, boutique brilliance. Plus, hear how her entrepreneurial spark led to creating National Use Your Gift Card Day — a national movement that’s making waves every January. Get ready for insider PR tips, wild success stories, and a masterclass in turning a big idea into a media magnet.

What does it really take to be an entrepreneur? Spoiler alert: It’s not just passion — it’s grit, heart, and a whole lot of uncomfortable moments. In this episode, we sit down with serial entrepreneur and author Kelvin Abrams, who’s turning failures into fuel and teaching others to do the same. Fresh off the release of his book Get Uncomfortable or Change Course, Kelvin shares his raw, no-BS take on surviving financial struggles, overcoming health setbacks, and why entrepreneurship isn’t for the faint of heart.From local library seminars to online courses, he’s on a mission to help aspiring business owners learn, earn, and return— and he’s not holding back. If you’ve ever wondered when to push through or pivot, this episode’s your wake-up call.💥 Tune in to find out:Why getting uncomfortable might be the secret weapon your business needsHow to build a community, not just a companyKelvin’s take on surviving in an economy where small businesses are closing their doorsHow your failures can become your brand’s biggest strength👉 Grab your notebook and brace yourself — this one’s packed with tough love and hard-earned wisdom.

If your brand is caught in a media storm, do you A) hide under a rock, B) tweet something you’ll regret, or C) call Ryan McCormick? (Hint: It’s always C!)On this episode of The Brandinc PR Podcast, we’re sitting down with PR powerhouse Ryan McCormick—Co-Founder & Media Relations Specialist at Goldman McCormick—who knows a thing or two (or a thousand) about keeping brands cool under pressure. With a career spent crafting powerhouse campaigns for legal, financial, entertainment, and corporate clients—not to mention making TV appearances on ABC, Fox News, and CBS—Ryan is the go-to expert when the headlines start heating up.We’re diving into:🔥 The do’s (and oh-no’s) of handling a PR crisis📰 How to get the media talking about you (for all the right reasons)📢 Insider secrets to owning your brand’s narrative like a proIf you’ve ever wondered how to spin a crisis into an opportunity—or at least not make things worse—this is the episode you cannot afford to miss. Hit play, take notes, and get ready to level up your PR game!