The Dental Marketing Secrets Podcast

Why do some dental campaigns totally crush it while others completely flop, even when they look beautiful?On this episode, host Mark Thackeray introduces the 40/40/20 Rule, a framework from marketing legend Brian Kurtz. We dive into why the success of your next campaign depends significantly more on your audience and your offer than on your design or copy.Key Highlights:Defining "Direct Response" vs. "Branding."The breakdown of the 40/40/20 weighting.Why "The List" is the most valuable asset in your practice.Tactical tips for building a more powerful offer today....Want Marketing Help?Reach out to learn if we would be a good fit to help your practice: [email protected]

Google has quietly updated its review guidelines, and it's a "Red Alert" for dental practices! In Episode 122 of Dental Marketing Secrets, Mark Thackeray explains why your current review strategy might be getting your reviews deleted or your profile flagged.In this video, you’ll discover:Why you MUST stop rewarding staff for name-mentions in reviews.The "QR Code Trap" and why office Wi-Fi is killing your review count.The "Search-First" solution to boost SEO and ensure reviews stay live.How to build organic trust signals that Google loves.Don't put your practice at risk. Watch now to stay ahead of the new rules!...Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: [email protected] (https://markthackeray.com/)

Are you a dentist who accidentally created a second full-time job as a marketing coordinator? In this episode, Mark Thackeray breaks down the "Who Not How" concept by Dan Sullivan and Benjamin Hardy.Learn why your $500/hour production time is too valuable to spend on Facebook ads and SEO. Discover how to transition from an "operator" to a "visionary" by finding the right experts to handle your practice growth.Highlights:The hidden cost of DIY marketing.Defining your Unique Ability.The "Vacation Test" for your business.Why expertise is the ultimate shortcut to success....Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: [email protected]

Are you treating your $20k implant cases like $99 cleanings? In this episode of Dental Marketing Secrets, Mark Thackeray explains why high-ticket treatments require a "long sales cycle" approach. Discover how to use the Strategy of Preeminence to build trust, move patients through the "Problem Aware" stage, and sell the emotional vision of a better life—not just the nuts and bolts of a procedure.Key Takeaways:Why "proposing on the first date" kills your conversion rate.How to build a database of interested prospects using low-pressure resources.The emotional triggers that drive high-value treatment decisions.How to stay top-of-mind during a 3-9 month patient journey....Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: [email protected]

In this episode of Dental Marketing Secrets Podcast, host Mark Thackeray sits down with George White, General Manager at Patterson Dental. While most business owners are fixated on ROI (Return on Investment), George introduces a more powerful metric for long-term practice success: ROR—Return on Relationship.With over 13 years of experience and a "superpower" perspective from seeing the inner workings of hundreds of dental practices, George shares why the most successful (and happiest) dentists are those who stop viewing vendors as "boxes in the mail" and start viewing them as strategic partners.Key Takeaways from This Episode:The Paradigm Shift (ROI vs. ROR): It’s easy to look at a P&L statement and try to cut costs (red) to increase profit (black). George explains that if saving $10 on a supply costs you 45 minutes of chair time, you’ve actually lost money. True "Return on Relationship" comes from investing in partners who save you time and bring you growth-oriented ideas.Hiring a Partner, Not a Product: When you choose a vendor like Patterson, you aren't just buying supplies; you are "hiring" an expert to work on your behalf. George discusses how high-level partners can help streamline processes, shop for the best values, and introduce you to a "success team" of other vetted experts.The "Leaky Bucket" of Accountability: Many dentists know what they should do but get bogged down in the daily "cave" of clinical work. A great relationship provides the accountability and "push" needed to work on the business rather than just in it.Creating "Dinner Table Stories": George shares a powerful story about a patient at a Red Robin discussing their dentist's CAD/CAM machine. He explains that patients only talk about dentistry when their expectations have been "exploded on". Marketing isn't just ads; it's giving your patients a story worth telling.The Power of Team Alignment: Success starts with internal alignment. When your team is rowing in the same direction, even small tactical changes—like a "New Patient Tour"—can have a massive ripple effect on staff morale and patient trust.Memorable Quote:"If every conversation you have is what you can do for them and it’s never what they can do for you, that’s where burnout happens in dentistry... You’ve got to have some people that you surround yourself with that are willing to give back to you." — George White Connect with George White:Phone/Text: 801-671-9382Email: [email protected] Marketing Help? Reach out to learn if we would be a good fit to help your practice: [email protected]

In this episode, host Mark Thackeray sits down with Brian MacKay from Upswell Marketing to discuss why "old school" mailers are currently one of the most effective ways to cut through the digital noise and get high-value patients into your dental chair.Whether you’re a new practice starting from scratch or an established office looking to boost your case acceptance for "big ticket" procedures like veneers or Invisalign, Brian breaks down the exact science behind a successful campaign.What You’ll Learn in This Episode:The 40/40/20 Rule: Why your success depends 40% on your targeting, 40% on your offer, and only 20% on the actual design.The "Omnichannel" Advantage: How combining direct mail with Google PPC can lead to a 60% increase in traffic across both platforms.The Power of the Jumbo Postcard: Why 6x11 glossy cardstock beats flimsy "coupon book" inserts every single time.Winning Offers: Which incentives actually drive phone calls (Hint: It’s not always about being the "cheapest" option).The "Why Patients Say Yes" Timeline: Why consistency and a 3-to-6-month mailing cycle are critical for seeing a massive return on ad spend.Key Takeaway:Direct mail isn't just about sending paper to a mailbox; it’s the #1 offline tactic for driving online traffic. By targeting specific demographics—like household income or families with children—you can stop marketing for your competitors and start building a siloed experience where your practice is the only choice that matters."Good brand awareness still generates leads. Good lead generation still generates brand awareness." — Brian MacKay Connect with Our Guest:Brian MacKay435-772-9179  |  [email protected] ...Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: [email protected]

Most dental practices think marketing is about one thing: Getting the phone to ring.But that’s only one-third of the equation.In this episode, I break down a simple but powerful framework I learned from Dean Jackson—the Before, During, After Framework—and show how it can transform the way you think about marketing your practice.Real growth doesn’t come from doing more marketing…It comes from improving the entire patient journey.Before Unit (00:02:19)What happens before a patient ever contacts your office.This is where positioning, trust, and first impressions are built.During Unit (00:16:27)What happens when a patient interacts with your practice.This is where trust turns into action.After Unit (00:23:38)What happens after the patient experience.This is where the real growth and profitability happen.Key Takeaways Marketing is not just campaigns but really a system  More leads won’t fix a broken conversion process  Most growth comes after the first visit, not during it  The practices that win optimize all three stages: Before, During, and After...Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: [email protected]

Most dental practices do not have a marketing problem — they have a mindset problem.In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray explains why so many practices stay stuck in campaign thinking and how shifting to systems thinking can transform new patient acquisition, follow-up, ROI, and long-term growth.  Mark walks through real case studies showing how a short-term view of ROI can be misleading, including one example where a $148,000 marketing investment ultimately produced $1.5 million in treatment from the resulting patient group. He also explains why tracking patient lifetime value, lead source performance, and follow-up systems can help practices scale more confidently and profitably.1 In this episode, you’ll learn:The difference between campaign-based marketing and system-based marketingWhy patient lifetime value is one of the most important KPIs in dentistryHow to evaluate ROAS by sourceWhy follow-up and nurture matter for case acceptanceHow to start building a smarter patient acquisition systemIf you want your marketing to become a real long-term asset instead of a series of disconnected experiments, this episode is for you....Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: [email protected]

How much impact does your hygiene department really have on case acceptance and practice growth?In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray interviews Brittany Glauz, founder of Brush with Britt, to discuss the powerful role dental hygienists play in patient education, treatment acceptance, and practice success.Brittany shares how hygienists can build patient trust, explain oral-systemic health connections, and help practices improve treatment acceptance through better communication and collaboration.You’ll learn:• Why hygienists are the key drivers of patient trust• How hygiene impacts treatment acceptance• The connection between patient education and case acceptance• How dentists can better collaborate with hygienists• Why prevention and oral-systemic health conversations matterIf you're a dentist, practice owner, or dental team member looking to grow your practice and improve patient outcomes, this conversation is packed with valuable insights.Subscribe for more dental marketing and practice growth strategies....Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: [email protected]

Why do patients delay treatment for months… and then suddenly decide to move forward?In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray explores the final principle in Dr. Robert Cialdini’s persuasion framework: scarcity.Scarcity explains why limited availability and deadlines often trigger action. When patients realize they might lose an opportunity, the perceived value of treatment increases dramatically.In this episode, you’ll learn:• Why patients delay treatment even when they agree with the diagnosis • How scarcity naturally occurs in dentistry • Ethical ways to communicate urgency without pressure • How insurance deadlines motivate patient decisions • Practical strategies to increase case acceptanceIf you're a dentist or practice owner looking to improve patient communication and treatment acceptance, this episode will give you practical insights you can apply immediately....Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: [email protected]

In this episode, I dive into the principle of authority from Dr. Robert Cialdini’s book Influence. We talk about why patients naturally look for confident guidance when they’re unsure, and how real authority can actually reduce decision fatigue instead of increasing pressure.I break down what authority really looks like in dentistry, how it shows up in your communication, and why there’s a big difference between being confident and being arrogant. I also share practical ways you can strengthen your authority in a way that builds trust, not intimidation, and how to use it ethically so patients feel supported, not pushed. (nobody likes being pushed)If you’ve ever wondered why some recommendations are accepted immediately while others stall out, this episode will help you understand what’s happening beneath the surface. TakeawaysPatients seek guidance from confident expertsAuthority reduces decision fatigue for patientsPatients trust those with experience and expertiseAvoid being overly apologetic in recommendationsUse clear and confident language in patient interactionsChapters00:00 Understanding Authority in Patient Trust06:14 Manifestations of Authority in Healthcare11:53 Authority vs. Arrogance in Patient Interactions17:48 Building Trust Through Authority...Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: [email protected]

In this episode of the Dental Marketing Secrets Podcast, I talk about something that doesn’t get discussed enough in dentistry: the power of being liked. Drawing from Dr. Robert Cialdini’s book Influence, I explain why patients don’t always choose the most technically skilled dentist. More often, they choose the one they feel most comfortable with.We dive into how connection, shared experiences, and even small personal moments can dramatically impact trust and case acceptance. I also share practical ways you can let more of your personality show up in your marketing and in your practice so patients feel at ease before they ever sit in the chair.Because at the end of the day, people don’t just trust what you know. They trust how you make them feel.TakeawaysPatients often choose dentists they feel comfortable withPersonal stories can enhance patient trust and comfortInjecting personality into marketing can improve patient engagementPatients prioritize comfort over clinical skills in their decisionsSharing personal interests can create common ground with patientsUnderstanding patient emotions is key to improving their experienceChapters00:00 Understanding the Principle of Liking15:41 Building Connections with Patients22:54 Injecting Personality into Practice...Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: [email protected]

In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray dives into the idea of social proof and why it plays such a powerful role in how patients choose a dental practice. Whether we realize it or not, patients are constantly looking at reviews, testimonials, and referrals to decide who they trust.Discover why social proof matters so much in dentistry, especially in an industry built on vulnerability and confidence. Mark also share real-life examples and practical ways you can use reviews, patient stories, and everyday moments in your practice to build trust the right way. By the end of the episode, you'll walk away with several ways to look at your own social proof and make simple improvements that can increase trust, engagement, and ultimately new patient growth.TakeawaysSocial proof is a key factor in patient decision-makingReferrals simplify the decision-making process for patientsPatients often look to peers for guidance in unfamiliar situationsCreating a narrative around patient experiences enhances engagementUtilizing patient stories can normalize treatment experiencesChapters00:00 Introduction to Social Proof in Marketing02:55 Understanding Social Proof and Its Impact05:45 Real-Life Examples of Social Proof09:01 The Role of Reviews in Patient Decisions11:51 Enhancing Social Proof Through Storytelling14:41 Ethical Considerations in Using Social Proof18:02 Strategies for Effective Patient Reviews20:55 Creating Compelling Patient Stories23:55 Conclusion and Call to Action...Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: [email protected]

In this episode of the Dental Marketing Secrets podcast, Mark Thackeray delves into the principle of commitment and consistency from Dr. Robert Cialdini's book, 'Influence: The Psychology of Persuasion.' He explains how small commitments can lead to larger decisions, particularly in the context of dental practices. Discover the importance of helping patients build a positive identity around their health and the role of small agreements in fostering treatment acceptance. He also discusses practical applications for dental marketing and patient engagement. TakeawaysPeople want to act consistently with their self-identity.Patients need to feel aligned with their health decisions.Dental practices should focus on building patient identity.Encouraging small yeses makes larger decisions easier.Marketing should reinforce positive health behaviors. Chapters00:00 Understanding Commitment and Consistency10:03 The Power of Small Commitments19:30 Applying Principles in Dental Practice29:35 Marketing and Patient Engagement...Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: [email protected]

In this episode of the Dental Marketing Secrets Podcast, I introduce the psychology behind why patients say yes, drawing from Dr. Robert Cialdini’s book Influence. We start with the first principle, reciprocity, and why it plays such a powerful role in building trust and confidence in dentistry.I break down how education, time, and experience-based value create goodwill with patients long before treatment is ever discussed. You’ll hear practical, ethical examples of how reciprocity shows up in real dental practices and simple ways you can apply it to improve patient experience, case acceptance, and long-term loyalty.If you want to help patients move forward with confidence without pressure or sales tactics, this episode lays the foundation.TakeawaysReciprocity is a natural human tendency to give backBuilding trust is essential before patients make decisionsEducation helps patients feel valued and informed.Experience-based reciprocity can alleviate patient anxietyLowering barriers of entry can increase patient visitsCreating educational content builds trust and valueChapters00:00 Introduction to Influence and Persuasion02:56 Understanding Reciprocity in Influence12:07 Applying Reciprocity in Dental Practice21:50 Actionable Steps for Building ReciprocityNeed Marketing Help? Contact our team to see if we would be a good fit. Email Maria to get started: [email protected]

Patients today have more choices than ever, and most dental practices sound the same online. Clinical skill is assumed. Convenience is expected. The question is, how do patients decide which practice to call?In this episode, we explore why a clearly defined brand personality has become one of the most powerful tools for standing out, building trust, and being remembered in a crowded market. Discover how personality shapes recognition, recall, and patient confidence long before someone schedules an appointment.We also break down everyday examples from well-known brands and translate those lessons directly into dentistry.In this episode, you will learn:Why most practices blend in and how personality solves that problemWhy patients choose practices that feel familiar and confidentThe difference between a logo and a real brand experienceTwo to three practical steps to defining your practice’s personalityHow a strong personality leads to better case acceptance and referralsIf your practice struggles to stand out online, attract the right patients, or convert interest into action, this episode will help you understand what is missing and how to fix it.Chapters00:00 Introduction to Brand Personality03:00 The Importance of Standing Out05:48 Defining Brand Personality11:50 Building a Memorable Brand24:03 Practical Steps to Define Your Brand31:56 Conclusion and Call to ActionGet Help!If you want help defining a clear, distinct brand personality that attracts the right patients and makes your marketing work harder, our team can help. Reach out to discuss more - [email protected]

In this episode of the Dental Marketing Secrets podcast, Mark Thackeray breaks down why video has become one of the most powerful tools for building trust and improving patient conversion... and why most dental practices still aren’t using it effectively.A lot of practices are so focused on getting new patients that they overlook the ones already in the chair. Video can give you an unfair advantage by creating familiarity, reducing anxiety, and helping patients feel like they already know you before they ever show up. In a world where people research everything online first, that level of connection matters.Discover several different types of videos you can use throughout the patient journey — from simple “meet the doctor” and office tour videos, to treatment explainers, financing breakdowns, and FAQ-style clips that lower barriers and move patients forward. And you don’t need a studio or movie-level lighting to make it work. Authenticity beats production every time.If you embrace video, you become a high-touch practice. The result is more trust, more case acceptance, better retention, and a healthier practice overall.Chapters00:00Introduction to Video Marketing in Dentistry01:29The Importance of Patient Conversion02:55Why Video Establishes Trust05:21The Advantages of Video Over Static Images10:00Using Video at Different Stages of the Patient Journey15:44Building Trust Through Personal Stories18:10Explaining Treatment and Financing Options21:36Creating Effective Video ContentGet Marketing Support!Find out if our team is a good fit for helping your practice. Contact Maria at [email protected] to get started. 

In this episode, Mark Thackeray discusses the critical importance of setting expectations in dentistry. He emphasizes that unmet expectations lead to frustration for both patients and practices. By clearly communicating what patients can expect before, during, and after their visits, dental practices can enhance patient comfort, increase treatment acceptance, and foster trust. TakeawaysSetting expectations is crucial for patient satisfaction.Unmet expectations lead to frustration and negative experiences.Clear communication can reduce patient anxiety and increase compliance.Patients often fear the unknown aspects of dental treatment.Providing a roadmap for visits helps patients feel in control.Over-communicating during treatment can alleviate discomfort.Chapters00:00 Setting Expectations in Dentistry02:56 The Importance of Clear Communication06:09 Building Trust with Patients08:38 Enhancing the First Visit Experience11:49 Effective Treatment Planning14:35 Managing Urgent Care Expectations17:33 The Role of Referrals in Practice Growth20:42 Creating a Consistent Patient ExperienceGet Marketing HelpWant our team to help with your marketing efforts? Contact Maria to schedule a time to talk: [email protected]

Join Mark Thackeray in this episode of the Dental Marketing Secrets podcast as he uncovers the top patient sources that can elevate your practice in just five minutes. As we step into a new year, it's the perfect time to reflect on past strategies and set impactful goals for 2026. Learn why many dental practices overlook crucial opportunities and how you can capitalize on these insights to grow your patient base. Tune in for actionable tips to enhance your marketing efforts and drive success in the coming year. Accelerate Your New Patient GrowthIf you would like help ramping up your new patient growth, contact our team and we can schedule a time to talk. Email Maria to get started: [email protected]#DentalMarketing #PatientGrowth #Podcast

In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the impact of economic slowdowns on dental practices and the importance of adapting marketing strategies accordingly. He emphasizes that while demand may not disappear, patient behavior changes, requiring practices to maintain visibility and trust. Mark shares insights on optimizing conversion rates, building authority, and reactivating existing patients, all while focusing on providing value rather than discounts. The conversation highlights the need for proactive marketing efforts to capture market share during downturns and prepare for future growth.TakeawaysEconomic slowdowns change patient behavior, not demand.Cutting marketing can lead to significant revenue loss.Maintaining marketing efforts can lead to market share gains.Building trust is crucial during economic downturns.Optimizing conversion rates can yield better results without additional spend.Providing value is more effective than offering discounts.Reactivating existing patients is a cost-effective strategy.Proactive marketing helps practices recover faster post-downturn.Educating patients on treatment options is essential for decision-making.Avoid panic selling in marketing; focus on strategic opportunities.Chapters00:00 Introduction to Dental Marketing in a Slow Economy00:57 Understanding Economic Slowdowns and Patient Behavior03:48 The Importance of Maintaining Marketing Efforts09:08 Strategies for Marketing During Economic Downturns11:04 Building Trust and Authority in Marketing15:59 Optimizing Conversion Rates for Better Results22:46 Providing Value Over Discounts28:00 Reactivating Existing Patients for GrowthGet SupportYou don’t need to do everything. You just need to do the right things in the right order. If you want help building that plan, we’re here. Contact Maria to get started - [email protected]

In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the challenges faced by doctors who have traditionally relied on word-of-mouth and quality service for patient acquisition but are now experiencing a decline in patient numbers. He emphasizes the importance of understanding market shifts, tracking patient sources, optimizing online presence, leveraging Google reviews, enhancing Google Business profiles, and creating effective referral programs. Mark provides actionable strategies for dental practices to adapt to the changing landscape and improve their marketing efforts.TakeawaysDoctors are noticing a decline in patient numbers due to increased competition.Understanding how patients find your practice is crucial.Content that answers patient questions enhances user experience and SEO.Google reviews are vital for credibility and attracting new patients.Articulating your practice's strengths can differentiate you from competitors.Creating a structured referral program can increase patient referrals.Chapters00:00 Introduction to Dental Marketing Challenges02:52 Understanding Market Shifts and Competition06:13 Identifying Patient Sources and Tracking09:04 Optimizing Online Presence for Patient Attraction11:53 The Importance of Content and User Experience14:49 Leveraging Google Reviews for Credibility18:12 Enhancing Google Business Profile21:02 Strategies for Increasing Patient Referrals23:48 Creating a Referral Program26:44 Articulating Practice Strengths

In this episode of the Dental Marketing Secrets podcast, Mark Thackeray discusses the evolution of SEO into Generative Engine Optimization (GEO). He explains how this new approach is changing the way patients search for dental services online and emphasizes the importance of adapting to these changes. Key topics include the significance of Google Business Profile optimization, the role of reviews and reputation in AI-driven searches, and the necessity of structured data for better visibility in search results. Mark provides actionable insights and a checklist for dental practices to enhance their online presence and prepare for the future of search.Download GEO ChecklistTakeawaysGenerative Engine Optimization (GEO) is the next evolution of SEO.Creating clear, concise, and conversational content is crucial for GEO.Google Business Profile optimization is essential for local search visibility.AI models prioritize sentiment and recency of reviews in search results.82% of Gen Z prefer using AI tools for quick research.By 2026, 30-40% of healthcare searches will be answered by AI-generated summaries.Allowing AI bots to crawl your site is necessary for visibility.Structured data enhances the chances of appearing in AI search results.Practices must adapt quickly to avoid being left behind in search results.Maintaining a consistent flow of new reviews is vital for reputation management.Chapters00:00 Introduction to Generative Engine Optimization (GEO)01:02 Understanding the Evolution of Search Results02:56 The Impact of AI on Search Queries05:49 Statistics on AI Search Usage09:14 Preparing for AI-Driven Search Results10:06 Implementing Structured Data for SEO11:59 Creating Quality Content for AI OptimizationLooking for marketing help? Reach out to us and we'll be glad to talk more. [email protected]

In this episode of the Dental Marketing Secrets Podcast, Mark Thackeray discusses the recent introduction of anonymous reviews by Google and its implications for the dental industry. He explores how this change may affect patient feedback, the potential for increased negative reviews, and the importance of managing online reputation. Additionally, he highlights the significance of reviews for SEO and conversion rates, emphasizing the need for dental practices to prioritize obtaining quality reviews to enhance their online presence and team morale.TakeawaysGoogle's new anonymous reviews could change patient feedback dynamics.Anonymity may encourage more honest but potentially negative reviews.Managing reviews is crucial for maintaining a positive online reputation.SEO rankings are heavily influenced by the quantity and quality of reviews.User-generated reviews serve as powerful signals to Google.Practices should prioritize obtaining reviews for better visibility.Positive reviews can boost team morale and reinforce purpose.Monitoring for fake reviews will be essential with this change.Encouraging patients to leave reviews is a best practice.Practices should be proactive in managing their online presence.Chapters00:00 Introduction to Google's Anonymous Reviews02:57 Impact on Patient Reviews and Practice Reputation05:47 SEO Implications of Reviews for Dental Practices09:15 Best Practices for Managing Reviews12:10 The Importance of Reviews for Patient Conversion and Team Morale...To work with Mark and his team directly, please visit: www.MarkThackeray.com

In this episode of the Dental Marketing Secrets podcast, Dr. Sten Ericson joins the show to discuss the importance of involving the entire dental team in marketing efforts. He emphasizes the need for a shared vision and realistic expectations of success, while also addressing the challenges of staff turnover and the necessity of building a strong practice culture. The conversation highlights the significance of autonomy, accountability, and the role of incentives in motivating team members. Dr. Erickson shares insights on establishing core values and creating a culture that fosters service and engagement, ultimately leading to improved patient experiences and practice growth.Takeaways:Realistic expectations of success are crucial for team buy-in.Creating a culture of service enhances patient experiences.Autonomy and accountability drive team motivation.Establishing core values helps shape practice culture.Incentives should align with team motivations and practice goals.Leaders must lead by example to cultivate a positive culture.Chapters00:00The Power of Team Involvement in Marketing03:40Understanding Team Dynamics and Shared Goals11:49Creating a Culture of Service and Autonomy20:29Navigating Staff Turnover and Building Resilience30:16Establishing Core Values and a Unique Culture39:29Motivating Teams Through Incentives and Marketing Engagement46:32Leading by Example and Cultivating Accountability...Connect with Dr. Sten Ericsonconnect@pathwaydentalsolutions.comwww.pathwaydentalsolutions.com

Ever feel like your schedule has more holes than Swiss cheese? You're not alone. In this episode, Mark dives into one of the most overlooked growth strategies for dental practices: patient reactivation.Turns out, you don’t need more leads. You simply need to reconnect with the ones you already have. You know... the patients who came in once, loved you, and then vanished into the land of expired insurance cards and unanswered appointment reminders.Mark walks you through a simple, proven approach to re-engaging past patients without sounding desperate, pushy, or like you're hosting a telethon.🎯 What You’ll Learn in This Episode:Why most practices are sitting on a goldmine of inactive patientsHow reactivation campaigns often outperform new patient campaignsWhy patients go MIA (and how it’s not always your fault)What to say (and what NOT to say) in texts, emails, and callsHow reactivated patients can boost reviews, referrals, and revenue💥 Bonus: We’ve created a free downloadable checklist to help you put this strategy into action today. ✅ Grab the Patient Reactivation Starter Kit hereFinal Word:Reactivating past patients doesn’t require new ads, a bigger budget, or a TikTok dance. It just takes intention, a system, and a sprinkle of follow-up magic.

In this episode, I’m joined by Dr. Miles Beckett, former ER and plastic surgeon turned healthcare tech entrepreneur, and the Co-Founder & CEO of Flossy - an AI-powered platform designed to streamline dental practice operations. Dr. Becket shares how AI is stepping beyond the hype and finally becoming a real, practical solution to two of the biggest problems facing dental practices today: broken marketing systems and burned-out staff.Together, we break down:What “broken marketing” really looks like (and why most dental offices don’t even know it’s happening)The invisible cost of staff burnout (and how it spills over into patient care and team culture)How AI is being used right now (not someday) to help automate lead follow-up, improve conversion, and free your team to focus on what mattersReal-life case studies and results from practices using AI to increase efficiency and reduce chaos✅ Plus, you’ll walk away with:3 action steps you can take today to start fixing your marketing systems and reclaim your team’s bandwidthWhether you’re drowning in admin or tired of pouring money into marketing with nothing to show for it, this episode will show you how AI can be the assistant your practice has been praying for (but never had time to train)....Flossy is an AI-driven platform for dental practice efficiency.Dr. Miles Beckett: https://x.com/mbeckett

If you feel like your dental practice is getting lost in the noise of ads, algorithms, and endless social media scrolls... you're not alone. In this episode, I'm joined by George Wright III, host of The Daily Mastermind Podcast and founder of the Authority Media Network, to talk about the one thing that can cut through all of that noise: Authority Marketing.With over 30 years of experience building global brands and helping clients generate over $1 billion in sales, George shares what dentists need to do to stop chasing attention....and start building real, long-term authority.In this episode, we cover:Why most dentists are stuck in the “attention trap” (and how it’s costing you the right patients)The #1 branding mistake most practices make (even the successful ones)Why AI and social media are making marketing harder—unless you shift your strategyGeorge’s 4-Step Authority Formula that turns dentists into the go-to experts in their marketThe difference between promotion and positioning—and why one will grow your practice fasterHow Dr. Mike Bennett used the Authority Formula to stand out, grow faster, and attract ideal patientsGeorge’s 4-Step Ultimate Authority Formula Includes:Strategy – Define your brand, niche, and ideal audienceContent – Create value-driven thought leadership contentTechnology – Leverage automation and tools to scale with less effortDistribution – Show up everywhere with purpose (hello omnipresence!)If you want to attract more of the right patients, build trust faster, and market your practice without the burnout...this episode is your blueprint....Connect with George Wright:DailyMastermind.comAuthorityMediaNetwork.comGet the Free 7-Day Authority Course @thedailymastermind on Instagram, Facebook & TikTok...👉 Enjoying the podcast? Leave us a review on Apple Podcasts, Spotify, or Amazon Music - it helps us reach more dentists who need clear, actionable marketing guidance (and yes, it also makes us feel warm and fuzzy inside).Thanks for tuning in...and remember, it’s not about doing more... it’s about doing what actually moves the needle.

Ever feel like your dental team is running around all day... but nothing’s really moving forward? You’re not alone.In this episode, I sit down with Lorie Streeter of MaxAssist to tackle one of the most overused (and misunderstood) excuses in dentistry: “We’re just too busy.”(Spoiler alert: It’s not a time problem...it’s a tool problem. And we’re here to prove it.)Because when your team is buried in busywork, marketing, patient experience, and growth all fall to the bottom of the to-do list...right under “figure out why the printer hates us.”Together, we’ll unpack:Why “time” is the most mismanaged resource in your practiceThe sneaky time-wasters killing your team’s creativity (and morale)How automation + delegation can give your office manager their brain backWhat to actually do with the time you free up (hint: it’s not just more chart notes)How to turn happy patients into mini-marketersHow “doing less” might actually help you grow fasterDon’t worry. Lorie’s got practical strategies (and we’ve got jokes) to help you reclaim time, boost productivity, and make room for what really matters: your patients, your team, and your vision for growth.Tune in, laugh a little, and walk away with real tools to help your practice do more of what actually works....About Lorie StreeterLorie Streeter, FAADOM, CTCVice President of U.S. Expansion, MaxAssistWith nearly three impactful decades in the dental industry—including 12 years as a dental office manager, 5 years driving new patient growth at a major DSO, and over 17 years as the former VP of AADOM—Lorie brings a rare blend of operational insight, strategic vision, and heart. She’s a recognized industry influencer, speaker, and leader known for turning relationships into growth. At MaxAssist, she leads national expansion efforts by pairing proven technology with real-world support for dental office managers who do it all. Named one of the Top 25 Women in Dentistry, Lorie is also a certified coach, musician, and advocate for wellness in and out of the operatory. Schedule a Demo:https://getmaxassist.com/book-a-demo-lorie/

Most dental practices don’t have a formal lead follow-up system in place...and it’s killing their marketing ROI.In this episode, Mark Thackeray breaks down why most offices are unknowingly letting hot leads go cold, and what you can do today to fix it. If you’ve ever felt like you’re spending more on marketing than you’re getting back, this might be the missing piece.Highlights include:Why your practice management software can’t solve this for youWhat car dealerships, real estate agents, and even Amazon can teach you about follow-up4 simple steps to build your own lead follow-up systemHow to turn more leads into appointments (without spending more on advertising, yay!)🎯 Want help building a system like this for your office? Our team specializes in helping dental practices create in-depth follow-up systems that boost new patient flow without increasing your ad spend. Contact us today and we’ll show you how. [email protected]

Think direct mail is dead? Think again. In this episode, I sit down with Aaron Boone, former NFL wide receiver and CEO of MVP Mailhouse, to talk about why direct mail is not only alive...but absolutely thriving in 2025.Aaron breaks down the myths, shares what’s working now, and explains how dental practices (whether fee-for-service or insurance-based) can use direct mail to drive serious results.In this episode, we cover:📬 “Does anyone even read junk mail anymore?” 🧠 What types of campaigns work best? 💳 Fee-for-service vs. insurance-based practices 🎯 The 4 must-control variables for direct mail success🗺️ Free Offer: MAP IQ Heat Map – Learn where your most valuable patients live and how to target more like them (a game changer for local marketing!).Whether you’ve tried mail before or think it’s stuck in the past, this episode will open your eyes to how smart, data-driven direct mail can play a key role in your modern marketing mix....Learn more about MVP Mailhouse:www.mvpmailhouse.com...Announcement: We have recently opened up 2 more spots in our Acceleration program. If you are looking to ramp up your new patient flow in 60 days, then contact us to get started - [email protected]

What if your dental office could feel as magical as a visit to Disney? In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the secrets behind creating an unforgettable patient experience. We explore how to transform your practice into a place that patients rave about, refer their friends to, and actually look forward to visiting.We discuss:How to create "WOW" moments that leave a lasting impressionThe Front Stage vs. Back Stage principle (and why it matters for your office)How to anticipate patient needs before they even askSimple tweaks that reduce patient anxiety and boost retentionWhy "Disney-fying" your practice leads to more referrals & 5-star reviewsTake your patient experience to the next level and stand out in your community. 🎧 Tune in now! ...Join Mark at the Dental Marketing Summit! Discover how to apply marketing leverage to your practice at this all-day workshop in San Diego, CA. Dental Marketing SummitApril 25, 20258:00 AM - 4:00 PMDel Mar, CAOnly 50 spots available. Learn More: www.DentalMarketingSummit.comEmail Mark for a discount code - [email protected]

In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray sits down with Dr. Peter Gabbay, the founder of Dentina.ai, an AI-driven dental receptionist that's transforming how practices manage patient calls.Discover how Dentina.ai helps ensure you never lose a new patient call to voicemail again...saving your practice from missing out on up to 30% of new patient opportunities. Dr. Gabbay explains how this cutting-edge technology works, how it can help your practice handle after-hours calls and marketing campaigns, and why it’s a must-have tool for practices looking to streamline operations and grow their patient base.Whether you’re struggling to manage call volume, looking for ways to capitalize on marketing campaigns after hours, or simply curious about the future of AI in dentistry, this episode is packed with actionable insights you won’t want to miss!Tune in now to learn how to turn missed calls into scheduled appointments and ease some of the call handling in your office.-----Interested in learning more about Dentina.ai? Visit www.Dentina.ai to see what this could look like for your practice. Want to reach Dr. Peter Gabbay directly? Email him at [email protected]

In this episode of the Dental Marketing Secrets Podcast, host Mark Thackeray dives into the powerful 80/20 principle and how it can revolutionize your dental practice’s marketing strategy. Here's a few highlights from this episode: Discover how the 80/20 principle applies to dental marketing and helps you focus on the efforts that drive the most results.Learn how to identify the top 20% of your marketing strategies that bring in 80% of your new patients.Tips for analyzing your most profitable services, referral sources, and marketing channels to fuel practice growth.Insights on doubling down on high-impact strategies while eliminating time-wasting efforts.Actionable advice for creating a smarter, more streamlined marketing plan to maximize your ROI.Real-world examples of how dentists can apply the 80/20 rule to attract new patients and grow their practices.Don’t miss this essential guide to smarter, more effective dental marketing! -----Need a new website?Save $750.00 on a new website build when you sign up before December 31st, 2024. Contact us for more details: [email protected]

Your website is more than just an online business card—it’s the digital front door to your practice. In this episode, we’ll explore how a well-designed, user-friendly website can attract new patients and grow your practice. You’ll learn:Why first impressions matter and how to make your website stand out.The secrets to boosting your search rankings with local SEO.Must-have features like online scheduling, patient reviews, and clear calls-to-action.How to track your website’s performance and keep it fresh for today’s patients.If you’re ready to turn your website into a new patient magnet, this episode is packed with tips you can implement right away. Don’t miss it!....Need a new website? Save $750.00 on a new website build when you sign up before December 31st, 2024. Contact us for more details: [email protected]

Are your marketing efforts actually paying off? Or are you just guessing? Joining the show today is Dr. Jeff Greenfield, co-founder and CEO of Provalytics. With over 30 years of strategy, growth, and marketing leadership, Jeff joins the show to break down what is happening right now in the marketing landscape. In this discussion, Jeff and Mark dive into: The changes to Facebook, Instagram, and GoogleWhy impressions matterWhy some practices aren't seeing the same results they did in the pastRecommendations for those just starting to actively market their practiceListen in! ...Contact Jeff Greenfieldwww.provalytics.comwww.linkedin.com/in/jeffgreenfieldFree Attribution Certification:www.provalytics.com/attribution-certification

In this episode of the Dental Marketing Secrets Podcast, we delve into the transformative power of AI in modern dental practices.  Adrian Lefler, CEO of My Social Practice, join us for an interactive interview on how AI can revolutionize your dental marketing strategies.Discover how AI can:Save you and your team precious time Kickstart your content creationGenerate innovative ideas that can be fine-tuned to fit your unique voice and brandThe WWWAC method to using AIWrite patient follow up lettersAnd even create your own custom practice songTune in to learn about the myriad benefits of integrating AI into your dental practice, from enhancing patient engagement to streamlining your marketing efforts. ...Contact Adrian [email protected] Post about the WWWAC method for AI prompting

Author, speaker, and well-known periodontologist Dr. Michael Sonick joins the podcast today to share how to create rock-solid relationships with your patients by seeing them not as patients, but by people. Here are just a few of the highlights: Discover how to engineer an impeccable office environment that will leave a lasting impression on all those who walk through the doorsAligning your purpose, vision, and team so that your "insides match your outsides"Recognizing the importance of the fact that "What people see is the most important"Becoming a servant-hearted leader in your practiceHow to create unexpected "wow" moments for your patientsTune in to learn more! ...To Learn More about Dr. Michael Sonick: Website: www.michaelsonick.comLittle Things resource downloadYouTube Video SeriesTreating People Not Patients book

The opportunities that an associate bring are exciting. An associate can lead to higher production by opening up another column on your schedule. Over time, this can be a major contributor towards practice growth as patients build trust and familiarity with the new doctor.Bringing on associate also gives you the option to focus more on high-end cases, assigning other patients to your associate. As a result, your production per patient increases dramatically. You also can avoid those cases that sap your energy, allowing you to focus on treatment that excites you.But...adding an associate to your practice isn't always as straight forward as it sounds. To better understand the process, we talk with Dr. Pete Theurer about the ins and outs you need to know before getting started, including: When does adding an associate make sense? When does it NOT make sense? What do you look for in an associate? How does adding an associate impact your marketing strategy? How do you promote a new provider? What are 1-2 steps to take right now to help you better prepare for adding an associate in the future? ...Contact Dr. Pete Theurer:[email protected]

In this episode, I talk with Dr. Weston Spencer, a renowned cosmetic dentist in La Jolla, CA, as he reveals the crucial role of Key Performance Indicators (KPIs) in transforming dental practices. Dr. Spencer shares his insights on using KPIs to measure progress at both team and practice levels, offering a roadmap for dental professionals looking to enhance their performance.Importance of Using KPIs: Unlocking Practice PotentialTeam AlignmentClarity and AccountabilityEmpowermentData-Driven Decision-MakingTune in to discover more about leveraging the power of KPIs in your practice!...Connect with Dr. Spencer on Instagram: @drwestonspencer www.westonspencerdds.comLearn more about SPP Dental Partners:www.sppdental.com

If you are wanting to get more intentional about marketing your dental practice...or are in the middle of acquiring a new practice...this episode will help you focus on 5 key areas to help you hit the ground running. This episode provides a series of action items to launch the marketing strategy for your practice and provide you with a clear roadmap for the future. In addition, the Marketing Startup Guide is a great way to evaluate your current marketing efforts to identify low-hanging fruit or areas of opportunity to ensure you don't let important tasks fall through the cracks!Crank the volume and tune in!...Need help with implementation? Contact me via email to learn more: [email protected]

Know your numbers. How often do we hear this? ALL. THE. TIME. But do you truly know what a patient is worth to you? And more importantly, do you know how much you can afford to invest to acquire a new patient? Uncovering the lifetime value of a patient can shine light on your marketing efforts and help pave the way for accelerated practice growth. In this short episode, we dive into: How to calculate Lifetime Value of a PatientWhat this data means and how to apply it to your practiceHow growth-minded companies use this to drive massive growthand more!Tune in to get a leg up on your competition. ...Download Lifetime Value Worksheet: Click Here

Arizona. Texas. Colorado.Oklahoma.North Carolina. Kentucky. Dr. David Whitlock has practiced all over the country.  And today he joins the show to reveal his absolute favorite place. (and it's not even close) Here are a few of the topics we address in this episode: Medicaid, drill & fill, and other common misconceptionsMarketing in the city vs. small townCommunity involvementMaking your marketing dollars go furtherBetter lifestyleBig opportunities availableIf you have ever considered making a change or starting somewhere fresh, be sure to listen to this episode first! ... Connect with Dr. David Whitlockemail: [email protected]

The final episode in our 3-part series on the book Traction by Gino Wickman. In today's episode, we reveal the last 4 components of the Entrepreneurial Operating System (EOS) Framework: Data, Processes, Issues, and Traction. Here are a few highlights: How to create a Scorecard to give you an accurate pulse on your practice3-Step Process for solving issuesEmpowering your team through ProcessesCreating ROCKS and a Meeting Pulse to power your vision to realityBuild a practice with a clear vision, systems to support your practice, greater ownership from your team, and less stress. ***Get Your Free Copy of the Book Traction!Go to www.SPPdental.com/traction and fill out the form for your free copy of the book, compliments of our sponsor SPP Dental Partners. 

Today, is the second part of our 3-part series on the book Traction by Gino Wickman. In today's episode, we dive into 2 of the 6 components of the Entrepreneurial Operating System (EOS) Framework: Vision & People. These are two of the most important pieces to the Traction puzzle in my opinion. As I've personally gone through these chapters for my own business, I've gained MUCH more clarity on our overall destination and how to better empower my team to hit higher goals. Here are a few highlights: Walt Disney and his unique visionWhy CORE VALUES are, in fact, a big dealHow to avoid getting distracted - CORE FOCUSMy own 3 core values for my businessAcres of DiamondsHow to get the Right People in the Right SeatSo, whether you're a seasoned dental practice owner or just starting your journey in dentistry, this episode is packed with actionable insights and practical advice that can help you gain traction and propel your practice to new heights.***Get Your Free Copy of the Book Traction!Go to www.SPPdental.com/traction and fill out the form for your free copy of the book, compliments of our sponsor SPP Dental Partners. 

Today, we're diving deep into a book that's been making waves in the world of business and dentistry alike – "Traction" by Gino Wickman.If you've been looking for a clear roadmap to success in your dental practice, then this 3-part series is a must-listen. Join us as we dissect Wickman's powerful Entrepreneurial Operating System (EOS) and show you how it can transform the way you run your practice.Used by over 10,000 companies and organizationsBased off of 20 years of teaching coaching, planning, and problem solving leadership problems6 Parts to EOS Framework: Vision, Data, Process, Traction, Issues, PeopleLetting Go of the Vine storyThe 3 Choices you can makeEmbracing the 4 Fundamental BeliefsSo, whether you're a seasoned dental practice owner or just starting your journey in dentistry, this episode is packed with actionable insights and practical advice that can help you gain traction and propel your practice to new heights.***Get Your Free Copy of the Book Traction!Go to www.SPPdental.com/traction and fill out the form for your free copy of the book, compliments of our sponsor SPP Dental Partners. 

What's Really Driving New Patients? Here's How To Find OutIn this episode, we dive into a crucial aspect of modern dental practice marketing—analytics and attribution. Join host Mark Thackeray and special guest, Nick Jackson, as they unravel the mysteries behind tracking and attributing the success of your marketing efforts.Delivering top-notch dental care is paramount, but ensuring a steady stream of patients through effective marketing strategies is equally vital. That's where analytics and attribution come into play. Nick Jackson brings his experience at CallRail to help break down the ins and outs of tracking your marketing campaigns.Key highlights from this episode: How one Chicago practice increased new patients by 17% in just 3 monthsUnderstand the true impact of each marketing campaign4 Data Points you need to be trackingFour common mistakes How to get startedTune in and turn up the volume!...Connect with CallRailThe CallRail marketing platform delivers the tools businesses need to market smarter, drive more quality leads, centralize communications, and convert leads to customers. Trusted by more than 180,000 businesses, CallRail easily fits into existing workflows, integrates with major marketing and sales software, and scales with each customer’s needs as they grow.Learn More: www.CallRail.com

More Google Reviews = More Social Proof, More Visibility, More PatientsIt's time to get serious about Google reviews. In this episode, Mark breaks down why Google reviews are so gosh darn important and how to get more of them. Build Social Proof, Trust, and CredibilityImprove Your Local SEO (Tap into the algorithm for more exposure!)Quality, Quantity, & FrequencyA-S-K to G-E-THow one office generated 88 5-star Google reviews in one weekIn-Office Flyers, Review CardsLet's do this!...Want marketing help? Connect with Mark at [email protected]

5x Practice Growth. That's what we're talking about in this episode. I'm joined by childhood friend Dr. Weston Spencer to break down his pathway to scaling up his practice $500K to $2.5M in just 5 years. Here are just a few things that Wes and I dive into:Marketing Mindset: recognizing the opportunities and embracing a 'figure-this-out mentality'Start Internal before ExternalPractice Takeover: How to do it properlyThe Trust TestWhat's Next after practice growthTurn up the volume and grab a pen and paper for this one! ...Connect with Dr. Weston Spencer:Instagram: @drwestonspencerInstagram: @sppdentalpartnerswww.sppdental.com

In this episode, Dr. Jill Wade joins the podcast to break down the importance of financial control and how it impacts your end game.  As both a practicing dentist and financial specialist, Dr. Wade provides a very unique perspective. Here's just a few of the things we dive into:The proper Money MindsetThe concept of 'Infinite Banking' and how to make it work for youMarketing Budget based on the season of your practiceTune in!...Connect with Dr. Jill Wade:www.progressivefinances.comLinkedInFacebook

When it comes to marketing your practice, there is one person who should be your marketing team captain...your office manager. With one foot on the practice side and the other with the patients, your office manager gets to see and experience both sides of the equation, and can help you best determine HOW to move your practice forward.I'm joined by Lorie Streeter, Vice President of AADOM (American Association of Dental Office Management) who brings 33 years of experience to the discussion table, both as an office manager and as a marketer.Join us as we discuss and break down:The unique perspective that your office manager can provideLeveraging the community to attract more patientsHow your Office Manager affects the rest of your practice4 take-and-apply right now strategies to generate new patientsYou don't want to miss this!...Connect with Lorie Streeter:[email protected] for resources, training, and events specific to Dental Office Managers.