The Marketing Gateway

It may be time to check your attic for all your old trading cards! You could make a killing!May is mental health awareness month. If you need assistance in finding help, or you would like to donate to help others get the help they need, visit https://mhanational.org/PLUG   SOURCES https://www.sportscardspro.com/game/baseball-cards-1989-donruss/ken-griffey-jr-33 https://allvintagecards.com/honus-wagner-t206/ https://www.msn.com/en-us/money/companies/over-26-million-cards-graded-in-2025-how-the-market-exploded/ar-AA1TwBmj https://www.si.com/collectibles/million-dollar-cards-are-exploding-again-could-2026-shatter-the-hobby-record https://www.tcgplayer.com/content/article/A-Short-History-of-Pikachu-Illustrator-the-Most-Expensive-Pok%C3%A9mon-Card/d26cffe2-6e5f-4720-8519-a6317c11c060/ https://www.cllct.com/sports-collectibles/sports-cards/why-a-12-year-old-was-once-sued-over-a-12-nolan-ryan-rookie-card https://orbsportscards.com/pokemon-card-market-update-spring-2026/ https://www.thepricedex.com/guides/most-expensive-pikachu-cardsLogan Paul's video: https://www.youtube.com/watch?v=pmkpzIi0udYThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.

I'm sure we are all well aware of GameStop's many misguided desicions, but this most recent choice is a very interesting one! Let's talk about it!May is mental health awareness month. If you need assistance in finding help, or you would like to donate to help others get the help they need, visit https://mhanational.org/ SOURCES https://www.sec.gov/Archives/edgar/data/1326380/000119312526202468/d138475dex99.htm https://finance.yahoo.com/markets/stocks/articles/ebay-says-half-cash-half-162705157.html https://kotaku.com/new-gamestop-program-leads-employees-to-lie-to-customer-1791874332https://www.coindesk.com/business/2026/01/24/gamestop-s-usd420-million-bitcoin-move-sparks-speculation-of-selling https://investor.gamestop.com/news-releases/news-details/2026/GameStop-Announces-Long-Term-Performance-Award-for-Ryan-Cohen/default.aspxThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.

It's in the name of the show, you'd think he'd be good at it! May is mental health awareness month. If you need assistance in finding help, or you would like to donate to help others get the help they need, visit https://mhanational.org/SOURCESWhy Do So Many Restaurants Fail? (Episode 89) - https://www.youtube.com/watch?v=MVfBCqtje2A Menu at Bob’s Burgers: https://www.zippia.com/wp-content/uploads/2017/04/bobs-burger-menu.jpgMenu at Alamo Drafthouse: https://drafthouse.com/news/get-a-taste-of-the-bobs-burgers-moviehttps://restaurantmode.com/blogs/restaurant-food-profit-marginhttps://20somethingfinance.com/what-is-the-united-states-poverty-line/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.

We've talked about email marketing a little bit before, but is there a way that it could actually work in the age of spam filters and limited attention? Let's talk about it!May is mental health awareness month. If you need assistance in finding help, or you would like to donate to help others get the help they need, visit https://mhanational.org/SOURCES https://www.benchmarkone.com/ https://dripify.com/why-email-campaigns-fail/ https://marketinghubdaily.com/why-email-marketing-doesnt-work-addressing-common-pitfalls-and-strategies-for-success/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.

Turns out, cheap airfare isn't enough to keep Spirit Airlines going! They have stopped all operations recently, so let's talk about why!May is mental health awareness month. If you need assistance in finding help, or you would like to donate to help others get the help they need, visit https://mhanational.org/SOURCES: https://docs.google.com/document/d/1YrKmzoKES0PiD0LDs_JjPJLBrf16otJP9GjeN_YP7Kg/edit?usp=sharingThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.

Today, we are talking to Alicia Underwood from TwentyThree LLC and The Social Box LLC! We were lucky enough to meet in person at the AMA event and MDMC!Alicia's Plugs: https://www.thesocialbox.co/https://www.heytwentythree.com/About Alicia:Alicia Underwood is the founder of TwentyThree, LLC, a digital communications and influencer marketing agency based in St. Louis. With 15 years of experience in social media strategy and brand storytelling, she partners with enthusiastic, values-driven brands to help them stand out in a crowded digital landscape. Through TwentyThree, Alicia leads strategy, creative, and execution across social media, paid media, and influencer marketing. She works with clients across healthcare, hospitality, and luxury, and is known for blending data, creativity, and culture into campaigns that move people and deliver results. Alongside her client work, Alicia is building The Social Box, a software platform designed to simplify influencer marketing workflows. She also teaches and speaks on the business of social media and influencer marketing, including at MDMC, one of the Midwest's largest digital conferences. Additionally, she serves on the board of Social Media Club St. Louis and the Advisory Council for Asian American Dream in New York, and previously served as President of the Lafayette Square Business Association. Alicia is passionate about storytelling, community building, and helping brands grow with clarity and confidence. She lives in Webster Groves with her husband, two boys, and two cats. She also enjoys Pilates, reading, and cooking in her free time.Contact Alicia:https://www.linkedin.com/in/aliciaunderwood/https://www.instagram.com/twentythree.digital/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.

Today, we are listening to some marketing confessionals from the Midwest Digital Marketing Conference!Interested in going next year? Visit their website for updates about 2027 dates and location! https://bestmarketingconference.com/The people featured in this video:Andy: https://www.linkedin.com/in/andyhudsonstl/Wes: https://www.linkedin.com/in/morganwes/Charles: https://www.linkedin.com/in/charleslpurnell/Ryan: https://www.linkedin.com/in/ryangreen83/Sean: https://www.linkedin.com/in/seanjjordan/Holly: https://www.linkedin.com/in/holly-wooten-b29829186/Ben: https://www.linkedin.com/in/benkniffen/Mindy: https://www.linkedin.com/in/mindychoo/Daniel: https://www.linkedin.com/in/daniel-collart/Tessa: https://www.linkedin.com/in/tessagc/Schalene: https://www.linkedin.com/in/schalenehouston/Kelly: https://www.linkedin.com/in/kellywiethuchter/Matt: https://www.linkedin.com/in/coble/Vernon: https://www.linkedin.com/in/vernonross/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.

A short episode for you all today! Lets talk about some tips for networking! And what better enviornment to talk about it than the Midwest Digital Marketing Conference!This month is donate life month. If you are interested in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.

Have you noticed how Hershey's chocolates taste different lately? If you didn't before, now you do! Today we are talking about candy, chocolate in particular, and why they've changed.This month is donate life month. If you are interested in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.SOURCES: https://docs.google.com/document/d/1JBJTeO1ujdFKMH_ahI-ZAGcNYX12eRQh3YHzo4UbfjI/edit?usp=sharing NOTE: The script for some of this episode is based on a piece that appeared in Sean J. Jordan’s OPO Insights newsletter on April 16, 2026.The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.

Is growth good in business? Yes, of course! BUT it can't be the only thing you focus on, and that has been proven time after time!This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.SOURCES https://www.khabirulalam.com/uploads/1/1/7/3/117391517/marketing_myopia_hbr.pdf https://www.ebsco.com/research-starters/marketing/marketing-myopia https://www.cleanersupply.com/492bff/globalassets/csius/research-reports/2025-state-of-the-dry-cleaning-industry/2025-state-of-the-dry-cleaning-industry.pdf https://www.pewresearch.org/internet/fact-sheet/mobile/Picture Source:https://www.instacart.com/company/enterprise-blog/schnucks-expands-caper-carts-to-new-stores-across-missouri-and-illinoisThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.

A Brand’s Gotta Stand For Something, Right? Today we are talking about Katie Martell's talk about progressiveness and brands!If you would like to be apart of the St. Louis chapter of the AMA please check out: https://amasaintlouis.org/This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.SOURCES:Please view this public video from Katie Martell where she gives a similar talk: https://vimeo.com/1068308524Katie’s website: https://www.katie-martell.com/Keisha Mabry Haymore - https://keishamabry.com/https://www.researchgate.net/publication/233338520_Commodity_Feminismhttps://www.cnn.com/2022/05/24/business-food/walmart-juneteenth-ice-creamhttps://corporate.walmart.com/content/dam/corporate/documents/purpose/culture-diversity-equity-and-inclusion-report/2024-annual-belonging-diversity-equity-and-inclusion-annual-report.pdfDubious lists of Corporate Social Responsibility:https://rankings.newsweek.com/americas-most-responsible-companies-2026https://www.uschamberfoundation.org/corporate-social-responsibility/10-companies-leading-the-way-in-corporate-citizenshiphttps://www.forbes.com/lists/best-brands-social-impact/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.

Here we go with part 4 of our AMA STL conference wrap-up! Today we are discussing Mike Allton's talk about AI, and how it can be a help, not a hinderance!If you would like to be apart of the St. Louis chapter of the AMA please check out: https://amasaintlouis.org/This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.SOURCESMike Allton - https://theaihat.com/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.

Here is part 3 of our AMA ATL wrap up series! Today we are talking about Amanda Chamov's talk!The link I mentioned: https://www.amexglobalbusinesstravel.com/downloads/If you would like to be apart of the St. Louis chapter of the AMA please check out: https://amasaintlouis.org/This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.

Let's discuss more about the April 9th AMA-STL confrence! If you would like to be apart of the St. Louis chapter of the AMA please check out: https://amasaintlouis.org/This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.

Today we continue talking to the incredible Dr. Perry Drake! In Part 2 we talk much more about the Midwest Digital Marketing Conference, which is happening April 29 and 30 here in St. Louis! You can learn more at https://bestmarketingconference.com/Dr. Drake is the Department Chair and Full Teaching Professor at the University of Missouri–St. Louis and Founder of the Midwest Digital Marketing ConferenceContact Dr. Perry Drake: https://www.linkedin.com/in/perrydrake/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2026, The Research & Planning Group, Inc.

Today we are talking to the incredible Dr. Perry Drake! He has some very insightful things to say, and if you would like to hear more from him, you can attend the Midwest Digital Marketing Conference! You can learn more at https://bestmarketingconference.com/Dr. Drake is the Department Chair and Full Teaching Professor at the University of Missouri–St. Louis and Founder of the Midwest Digital Marketing ConferenceContact Dr. Perry Drake: https://www.linkedin.com/in/perrydrake/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2026, The Research & Planning Group, Inc.

April 9th was the annual AMA STL conferance, and it was a great time! Today we are listening to some marketing confessionals from some of the amazing guests!All the guests that shared their amazing advice:Sean: https://www.linkedin.com/in/seanjjordan/Amanda: https://www.linkedin.com/in/amandachamov/Stephanie: https://www.linkedin.com/in/stephaniezettl/Keisha: https://www.linkedin.com/in/keishamabry/Marisa: https://www.linkedin.com/in/marisalather/Brandon: https://www.linkedin.com/in/brandontowl/Kyle: https://www.linkedin.com/in/kyle-coble-b4258b3/Olivia: https://www.linkedin.com/in/olivia-roberts-stl/Katie: https://www.linkedin.com/in/katiemartell/Nick: https://www.linkedin.com/in/nick-niehaus/Ryan: https://www.linkedin.com/in/ryangreen83/If you would like to be a part of the St. Louis chapter of the AMA and come to future events, please visit the AMA website: https://amasaintlouis.org/This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.

Let's talk about scouting with Martez Moore, and discuss how well marketing works for it!About Martez: Martez Moore serves as the Deputy Scout Executive for Greater St. Louis Area Scouting. In this role, he oversees Scouting operations to include fundraising, marketing, strategic planning, membership, and program development across 63 counties in Missouri and Illinois. The Greater St. Louis Area Council is the 5th largest council in America and serves 28,000 youth.Contact Martez: https://www.linkedin.com/in/martez-moore-cfre-a1790020/Martez's plug: https://beascout.scouting.org/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.

And here is part 2! We hope you enjoyed getting to know more about Sean and what we do outside of the podcast!Contact Sean: https://www.linkedin.com/in/seanjjordan/This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.

We have a very special interview today! Our lovely host Sean has decided to be in the hot seat himself! About Sean: Watch the video and find out!Contact Sean: https://www.linkedin.com/in/seanjjordan/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.

Good marketing is one of the most important things you can learn for your business! Let's talk about how you can do that, with some examples. Even some personal ones!This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.SOURCESAdapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questionshttps://www.facebook.com/50Pizzas/https://www.foodbevg.com/US/Belleville/798191913384570/50-PizzasThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.

If you've been meaning to rewatch some of our older episodes, now is the time! Today we are talking about making a marketing plan, and what questions are important to ask!This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.Our previous episodes mentioned today:Interview with Jolien part 1: https://youtu.be/vQYCxTDZESUPart 2: https://youtu.be/qE7ULN5mPgABCG Matrix: https://youtu.be/JVXPAAuSlDUAnsoff Matrix: https://youtu.be/NO69hbh9wusGSTIC Plan: https://youtu.be/_yj30lLT2H0SOURCES Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions https://creately.com/blog/diagrams/the-ultimate-list-of-marketing-strategy-tools/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles - creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple - we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes:https://www.themarketinggateway.comCopyright 2025, The Research & Planning Group, Inc.

Ever had someone come into your business and give you the dreaded "I'm just looking"? Your question to them may be the problem! In today's episode, let's explore what influences people to purchase!This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.SOURCESAdapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questionshttps://capitaloneshopping.com/research/consumer-product-research-statisticsThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

It's such a simple question, but business owners may not be utilizing it enough!This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.SOURCES Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions https://www.wpbeginner.com/beginners-guide/how-to-install-google-analytics-in-wordpress/ https://www.surveymonkey.com/curiosity/3-easy-ways-survey-website-visitors/ https://www.jotform.com/blog/pop-up-survey/ https://www.shopify.com/blog/how-to-make-affiliate-links https://www.qualtrics.com/articles/customer-experience/customer-journey-analytics/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

The internet is so integrated into our lives these days, that it can be hard to trust a business without a website. That's why you need one! It can also increase your visibility to new consumers!This month is donate life month. If you are interesting in becoming an organ donor, or you would just like to know more, please visit https://donatelife.net/.SOURCES Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions https://www.forbes.com/advisor/business/software/best-cheap-website-builder/ https://www.business.com/articles/building-online-presence/’ https://www.upwork.com/resources/how-to-promote-business-online https://www.forbes.com/councils/forbesbusinesscouncil/2024/03/08/20-tips-for-improving-online-business-visibility-through-seo/ https://www.positional.com/blog/pagerank https://basicsofmarketing.com/seo/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

A brand is more than just awareness and recognition! Sometimes they just need to connect to people!This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.SOURCESAdapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questionshttps://www.ama.org/topics/brand-and-branding/https://en.wikipedia.org/wiki/Brandhttps://www.merriam-webster.com/dictionary/brandThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

To succeed in business, you have to know and understand your competitors! Let's talk about how to do that!This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.Sources:Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions https://www.nytimes.com/2020/03/25/nyregion/coronavirus-nyc-taxi-drivers.htmlThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Part 3 is here! So we've figured out your target market, now how do we get them to buy your product? Let's talk about a couple methods you can use!This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.SOURCES Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questionsThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Part 2 of our 10 part series! We know who our market is, but now how to we reach those people? It may not be as easy as just using a megaphone, or putting up some posters!This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.SOURCES Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questionsThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

In the first of 10 episodes, let's talk about common marketing questions!This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.SOURCES Adapted from this list: https://www.indeed.com/career-advice/career-development/basic-marketing-questions https://business.sparklight.com/the-wire/leadership/management/military-analogies-business-managementThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

The secret is that they made it a good alternative, not a replacement!This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.SOURCEShttps://www.vox.com/future-perfect/482758/what-a-massive-blind-taste-test-of-vegan-milk-cheese-and-ice-cream-found-explained-in-one-charthttps://www.vox.com/future-perfect/409175/meat-plant-based-blind-taste-testhttps://abcnews.com/Health/WellnessNews/story?id=8450036https://www.nahrungsmittel-intoleranz.com/en/lactose-intolerance-worldwide-distribution/https://minimalistbaker.com/make-oat-milk/https://thebananadiaries.com/how-to-make-oat-milk-non-slimy/https://www.sciencedirect.com/science/article/abs/pii/S0733521024002157https://pmc.ncbi.nlm.nih.gov/articles/PMC10877596/https://www.mediapost.com/publications/article/393919/beyond-meat-decreasing-marketing-budget-for-2024-a.htmlhttps://stockdividendscreener.com/packaged-foods/beyond-meat-versus-peers-in-advertising-spending/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Spoiler alert! It is a lack of marketing!This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.SOURCEShttps://stlouisrestaurantreview.com/why-restaurants-fail-cause-closures/Why Restaurants Fail by H.G. Parsa et alPart I – https://daniels.du.edu/assets/research-hg-parsa-part-1-2015.pdfPart II –  https://daniels.du.edu/assets/research-hg-parsa-part-2-2015.pdfPart III – https://www.researchgate.net/publication/293107223_Why_do_restaurants_fail_Part_III_An_analysis_of_macro_and_micro_factorsPart IV – https://www.researchgate.net/publication/269990249_Why_Restaurants_Fail_Part_IV_The_Relationship_between_Restaurant_Failures_and_Demographic_FactorsPart V –  https://www.researchgate.net/publication/326881411_Why_Restaurants_Fail_Part_V_Role_of_Economic_Factors_Risk_Density_Location_Cuisine_Health_Code_Violations_and_GIS_Factors (Full text not available)The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Picture this. You are an alien, and you have no idea what a cell phone is. Some one explains, but you have more questions. That is what we are talking about in today's episode!This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.SOURCEShttps://www.journals.uchicago.edu/doi/abs/10.1086/219472The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

How is story telling a marketing tool? Find out that, and more, in today's interview with Tom Ruwitch!About Tom:Tom Ruwitch is a business advisor, storytelling standout, and content marketing pioneer who helps business leaders create, deliver, and track client-attracting content and cure tech headaches. In 2001, Tom founded the email marketing software and services company MarketVolt. This was before most business people had even heard of email marketing, much less tried it. MarketVolt licensed its groundbreaking software to businesses around the globe, and it operated as a full-service agency – helping businesses of all sizes attract prospects and land clients with online and offline marketing strategies and tactics. After selling MarketVolt in 2019, Tom founded Story Power Marketing. Authors, coaches, and other experts hire Tom to transform their content from boring to brilliant – without writer’s block – so prospects tune in, turn on and buy. In 2021, Tom launched Implementum -- an all-in-one marketing, operations, and analytics platform that includes customized, done-for-you campaigns, strategy, and hands-on-training. Implementum helps business leaders build automated marketing machines so they can grow and profit without tech headaches.Tom's Plugs: https://yourgiftfromtom.com/https://storypowermarketing.com/https://implementum.net/Contact Tom: https://www.linkedin.com/in/tomruwitch/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Pricing is very important when it comes to marketing. It has a lot of factors that you have to consider when determining it, just for consumers to shrug and say they won't pay it! That is why you have to get it right, or things may fall through.This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.Sources:https://pen.org/what-the-dog-saw-and-other-adventures/ Chop-O-Matic Video: https://www.youtube.com/watch?v=FGo7W_mbWCE https://blog.hubspot.com/sales/pricing-strategy https://sawtoothsoftware.com/resources/blog/posts/van-westendorp-pricing-sensitivity-meterhttps://www.moose-r-us.com/product/vintage-popeil-chop-o-matic-new-giant-food-chopper-no-30-original-box/?srsltid=AfmBOooFi-eIQqsmdO6UpPzuWSEnC8CurB5mRqbX8k0vMKVkggzb4cFaThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

How can poker skills translate over to marketing? Find out today when we talk to Ryan Green!About Ryan:Ryan brings over 15 years of experience in marketing and analytics. In 2014, Ryan became the first employee of Coegi, launching the day-to-day operations of the company. He later assumed the role of Operations Director, overseeing the implementation of Coegi’s tech stack on The Trade Desk, DV360, White Ops, 4C, and Abode. After three years as the Senior Vice President of Marketing & Innovation, Ryan has recently launched The Last Splash, a media consultancy which aims to help brands navigate the complex world of the modern media ecosystem.Contact Ryan: https://www.linkedin.com/in/ryangreen83?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_appRyan's plugs: https://amasaintlouis.org/https://bestmarketingconference.com/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Marketing campaigns can be a great way of showing what your brand stands for, but it can also be seen as virtue signaling, and have the opposite effect!This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.Sources:https://www.adcouncil.org/all-articles/what-is-purpose-driven-marketinghttps://www.forbes.com/councils/forbesagencycouncil/2022/12/27/7-steps-to-create-a-purpose-driven-marketing-strategy/https://www.zenogroup.com/insights/2020-zeno-strength-purposehttps://people.com/bud-light-controversy-everything-to-know-7547159https://leighraeder.com/breast-cancer-charities-the-best-and-worst/https://web.archive.org/web/20170329130252/http://www.summiticeapparel.com/news/https://apnews.com/article/target-pride-lgbtq-4bc9de6339f86748bcb8a453d7b9acf0https://www.fastcompany.com/91346998/why-target-pride-merch-feels-so-badhttps://www.patagonia.com/actionworks//#home/choose-locationhttps://portermedia.com/blogs/blog-posts/purpose-driven-marketing-campaignshttps://www.mastercard.com/us/en/personal/find-a-card/true-name.htmlThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

What is people analytics, and how does it relate to marketing? Find out today as we talk with Richmond Addo Danquah!About Richmond: With a global lens and a passion for solving business-critical problems, I lead People Analytics for 3 business groups at Thermo Fisher Scientific, impacting over 43,000 employees worldwide. My role bridges data, research and strategy, partnering with senior leaders across HR, & the business (Finance, Commercial, Operations, R&D, etc ) to inform decisions that drive performance, efficiency, and growth. My work spans a broad portfolio of high-impact initiatives, including: Organizational health and retirement risk analyses Accelerated hiring strategies for commercial teams Identifying traits of top-performing sales reps Location & Cost Optimization Strategy Product Management Team Enhancement Identifying and mitigating preventable turnover issues specifically for Early tenures & HIPOs Training 200+ global HR professionals to adopt self-service analytics Spans & layers optimization, leadership pipeline reviews, and more Each project is designed to not just answer questions but to spark action to improve business outcomes. I bring a unique blend of business & financial acumen, data fluency, research skills and a builder’s mindset to every engagement.Contact Richmond: www.linkedin.com/in/richmond-addo-danquah-sphr-93b58a79The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Sometimes a marketing campaign can be entirely organic, and sometimes those work better than planned ones!This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.SOURCES Example video: https://www.tiktok.com/@blivxx/video/7604214257508617486 https://www.reddit.com/r/Staples/comments/1rck7kf/staples_baddie_on_tiktok_low_key_makes_me_mad/ https://www.fastcompany.com/91495470/staples-baddie-gen-z-employee-what-the-retailer-is-doing-about-internet-fame https://edition.cnn.com/2026/03/02/business/staples-baddie-tiktok-sales-nyc-cec https://www.msn.com/en-us/news/technology/has-influencer-marketing-peaked/ar-AA1UTiwF https://sproutsocial.com/insights/future-influencer-marketing/ https://martechseries.com/social/influencer-marketing/influencer-marketing-in-2025-new-data-reveals-what-works-what-costs-and-whats-next/ https://www.creator-hero.com/blog/who-are-influencers-and-why-do-brands-collaborate-with-themThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

We have a real treat of a guest today! We are talking to Priscilla McKinney!About Priscilla: Priscilla McKinney is the CEO and Momma Bird at Little Bird Marketing, home of SOAR™ and Revenue Sprints, proprietary content processes designed to create sustainable revenue generation for busy leaders so they can have confidence in the growth of their company without losing focus on their other responsibilities. She is a serial entrepreneur, host of two podcasts and author of “Collaboration is the New Competition”. She is a popular speaker and podcast guest, recipient of many design, entrepreneurship and industry awards including the Insights Association’s Laureate designation. Priscilla personifies creativity, entrepreneurship and authentic leadership – inspiring others to carve out their own path of success in her uniquely funny, no-nonsense and slightly irreverent way. Don’t give her caffeine. She doesn’t need it.Contact Priscilla: https://www.linkedin.com/in/priscillamckinney/Priscilla's Book: https://a.co/d/0ckHKdO0Priscilla's Podcast: https://open.spotify.com/show/3qbqV6GLDZ0UGWbYp3HiH3?si=6dc14834d54c496aPriscilla's Plug: https://insightsmarketingday.com/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

AI has cost plenty of people their jobs already, but there is an easy way for you to not add to that count!This month I am plugging the St. Louis chapter of the AMA. To become a member, you can visit https://amasaintlouis.org/.Sources:https://docs.google.com/document/d/1JVMXFkZFq3F9dipVn2pec1xwTpomWpTnVRoP4a7hg1M/edit?usp=sharingThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Today we have Zane Creek, an expert on SEO!About Zane:Midwest-born and based in St. Louis, Zane is an associate-level, full-stack marketer currently working as an SEO consultant. He returned to St. Louis 2 years ago, following a 2-year stay in Germany, living and working as a junior US ambassador and eCommerce manager/international marketing coordinator. Specializing in traditional, local, and AI SEO with a background in web development, ecommerce advertising, marketing management, and data analysis, he has a strong interest in business process automation and marketing data analysis. Alongside his full-time work, Zane consults independently, building and optimizing websites and producing video projects.Zane's plug: https://www.wearetg.com/Resources Zane mentioned and Sent:Foundational Info:- Google Search Central- Great beginner SEO course by Mark Williams-CookOngoing Study:- Local SEO Newsletter by Joy Hawkins- News aggregator (RSS feed) from leading industry blogsTools:- Google Search Console / Bing Webmaster Tools- Google Analytics- SEO PowersuiteThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Maybe with these new marketing changes Burger King is making, we can truly have it our way!This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/SOURCES https://www.marketingdive.com/news/inside-dominos-first-refresh-in-a-decade-including-its-cravemark/801945/ https://hbr.org/2016/11/how-dominos-pizza-reinvented-itself (Archived: https://archive.ph/oz0B4) https://www.cnn.com/2026/02/26/business/burger-king-new-whopper https://news.bk.com/blog-posts/burger-king-r-puts-its-president-on-the-line-giving-guests-direct-access-to-share-feedback https://abcnews.com/GMA/Food/burger-kings-new-whopper-recipe-change-after-customer/story?id=130526679 https://www.usatoday.com/story/money/2026/02/26/burger-king-ai-chatbot-patty-employee-friendliness/88879396007/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Have you ever noticed a product that has pretty good reviews, but when you get it, it end up not working out? Let's talk about why that may happen in today's episode!This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/Sources:https://www.linkedin.com/pulse/amazon-vine-reviews-2025-high-stakes-gamble-most-sellers-steven-pope-lar2c/ https://www.nber.org/papers/w34161 https://www.anderson.ucla.edu/sites/default/files/document/2025-08/The%20Market%20for%20Fake%20Reviews.pdf https://www.forbes.com/sites/shephyken/2025/01/26/the-dark-side-of-five-star-reviews-why-customers-dont-trust-perfect-ratings/ Example Reddit Thread: https://www.reddit.com/r/AmazonVine/comments/14xdvq0/are_reviews_really_honest/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

And here we go with part 2 of my chat with Steve Turner! Honestly, I learned so much in this interview and I'm so glad that we were able to have Steve on as a guest!About Steve:Steve Turner is the author of PR THAT WORKS-Real Strategies. Real Campaigns. Real Results and is the co-owner and principal of Solomon Turner PR in Chesterfield (St. Louis) MO. A firm he and his partner, Shelly Solomon, founded in 1990. An award-winning agency, Solomon Turner has been named one of the top PR firms in St. Louis for 17 consecutive years by Small Business Monthly. Mr. Turner has helped corporations, organizations and nonprofits build their brands and reach their marketing objectives for over three decades. Mr. Turner has worked with such brands as Anthony (Tony) Robbins Seminars, Brian Tracy, Coldwell Banker, Northwestern Mutual, and SSM Healthcare. A frequent media contributor, he has been quoted and/or featured in the Associated Press, Forbes, Everything PR, Industry Leaders, Parade, PR Week, Small Business Monthly, and The Wall Street Journal. He was named a Rockstar Publicist by Authority/Medium magazine and has appeared on TV, radio and podcasts. Steve has spoken to several business groups and organizations on public relations and marketing and is a highly-regarded speaker. His blog, PR THAT WORKS, has generated over 60,000 views and continues to grow. He also founded The PR Channel on YouTube to serve as an education tool for young PR professionals, business owners and students. Steve is a graduate of the University of Missouri-Columbia, where he received a Bachelor of Journalism degree. He has written hundreds of columns for blogs, PR journals, and books. His book, PR THAT WORKS, is available in paperback and kindle format on Amazon and other booksellers. For more visit https://solomonturner.com or https://getprthatworks.com.Contact Steve:https://www.linkedin.com/in/steveturnerpr/https://x.com/steveturnerprhttps://instagram.com/rockstarpublicistSteve's Plug: https://a.co/d/07ED1v7JThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Today is part one of my interview with an expert in PR, Steve Turner! Tune in tomorrow for part 2!About Steve:Steve Turner Bio Steve Turner is the author of PR THAT WORKS-Real Strategies. Real Campaigns. Real Results and is the co-owner and principal of Solomon Turner PR in Chesterfield (St. Louis) MO. A firm he and his partner, Shelly Solomon, founded in 1990. An award-winning agency, Solomon Turner has been named one of the top PR firms in St. Louis for 17 consecutive years by Small Business Monthly. Mr. Turner has helped corporations, organizations and nonprofits build their brands and reach their marketing objectives for over three decades. Mr. Turner has worked with such brands as Anthony (Tony) Robbins Seminars, Brian Tracy, Coldwell Banker, Northwestern Mutual, and SSM Healthcare. A frequent media contributor, he has been quoted and/or featured in the Associated Press, Forbes, Everything PR, Industry Leaders, Parade, PR Week, Small Business Monthly, and The Wall Street Journal. He was named a Rockstar Publicist by Authority/Medium magazine and has appeared on TV, radio and podcasts. Steve has spoken to several business groups and organizations on public relations and marketing and is a highly-regarded speaker. His blog, PR THAT WORKS, has generated over 60,000 views and continues to grow. He also founded The PR Channel on YouTube to serve as an education tool for young PR professionals, business owners and students. Steve is a graduate of the University of Missouri-Columbia, where he received a Bachelor of Journalism degree. He has written hundreds of columns for blogs, PR journals, and books. His book, PR THAT WORKS, is available in paperback and kindle format on Amazon and other booksellers. For more visit https://solomonturner.com or https://getprthatworks.com.The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

What if I told you video gaming has the potential to be even more popular than it already is?This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/SOURCES: https://www.g2a.com/news/features/gaming-by-the-numbers-how-many-people-play-video-games-worldwide/ https://www.vice.com/en/article/us-gamers-arent-buying-video-games-anymore-new-study-reveals/ https://www.thegamer.com/marvel-rivals-players-hate-its-ads-now/PICTURE SOURCES:https://popimpactdisplay.com/product-item/double-sided-cardboard-game-advertising-promotion-display-standee/https://archive.org/details/Nintendo-Power-Magazine-The-SNES-Era-1991-1996https://collection.sciencemuseumgroup.org.uk/objects/co8094261/nintendo-famicom-games-consoleThe Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

How does military experience translate to marketing?Find out that, and more, in today's episode with Tom Harness!About Tom:Tom Harness is a digital marketing educator, consultant, and entrepreneur based in the Midwest. He serves as an Assistant Lecturer in the College of Business & Analytics at Southern Illinois University Carbondale, where he teaches digital marketing, branding, and emerging marketing technologies. Tom is also the owner of Harness Digital Marketing, working with small businesses, nonprofits, and veteran-owned organizations. A U.S. Army Signal Corps veteran, Tom brings a mission-focused, disciplined approach to marketing strategy shaped by wearing multiple hats—student, educator, business owner, and community volunteer for veterans. He is currently writing a book that explores leadership, identity, and resilience through lived experience, drawing from his time in military service, entrepreneurship, education, and community involvement. His work centers on helping people communicate clearly, think strategically, and build with purpose.Contact/follow Tom:https://www.linkedin.com/in/itomharness/https://www.instagram.com/itomharnesshttps://www.tiktok.com/@itomharnessTom's plug:https://www.operationhonorguard.us/https://www.inwhonorflight.org/https://petsforvets.com/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

Bad marketing can have some adverse effects, like a bad haircut!This month I am plugging Ranken Jordan Pediatric Hospital. To donate, please visit https://rankenjordanfoundation.org/donate/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.

I'm sure you've heard plenty of people argue against AI, but what about an argument for it?Today we are talking to Holly Smith!About Holly:Holly L. Smith, MBA Holly L. Smith is a freelance marketing and communications consultant with more than 25 years of experience leading strategy, storytelling, and brand growth across higher education and healthcare. Her career reflects a rare blend of creative vision, analytical rigor, and a deep commitment to mission-driven work. Holly began her academic journey in athletic training at Indiana University before earning a bachelor’s degree in marketing from the University of Southern Indiana and an MBA from the University of Evansville. Her professional experience spans both in-house leadership and agency environments, giving her a well-rounded perspective on marketing strategy, operations, and execution. Throughout her career, Holly has held senior marketing roles at respected organizations including Cincinnati Children’s, St. Elizabeth Healthcare, Ascension St. Vincent, Heritage Federal Credit Union, and the University of Evansville. She also spent several years at Ten Adams, a boutique agency specializing in healthcare marketing and strategy, before serving as Director of Marketing, Strategic Planning, and Printing Services at St. Mary’s Health System. Most recently, she served as Senior Director of Marketing and Communications at the University of Evansville, where she led institutional branding, communications, and enrollment support initiatives. Currently, Holly owns and operates Hollylocks Marketing, where she provides strategic marketing and communications consulting to mission-driven organizations. In addition to her professional roles, Holly has been an adjunct professor of marketing at the University of Evansville since 2016, sharing her real-world expertise with emerging professionals. Holly is equally known for her deep community involvement and nonprofit leadership. She has served on numerous boards, including as Marketing Chair and Board Member for A Network of Evansville Women (ANEW); in advisory, grants, and leadership roles with the Women’s Fund of Vanderburgh County. Across every role, Holly is known for her strategic insight, collaborative leadership style, and passion for using marketing as a force for connection, growth, and community impact.Contact Holly: https://www.linkedin.com/in/hollylocks/[email protected] invite someone on the show contact us on LinkedIn!https://www.linkedin.com/in/seanjjordan/The Marketing Gateway is a weekly podcast hosted by Sean in St. Louis (Sean J. Jordan, President of https://www.researchplan.com/) and featuring guests from the St. Louis area and beyond.Every week, Sean shares insights about the world of marketing and speaks to people who are working in various marketing roles – creative agencies, brand managers, MarCom professionals, PR pros, business owners, academics, entrepreneurs, researchers and more!The goal of The Marketing Gateway is simple – we want to build a connection between all of our marketing mentors in the Midwest and learn from one another! And the best way to learn is to listen.And the next best way is to share!For more episodes: http://themarketinggateway.com/Copyright 2025, The Research & Planning Group, Inc.