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All Episodes

The Marketing Gateway — 120 episodes

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1

Would You Pay $16.5 Million for a Trading Card? (Episode 120 - The Marketing Gateway Podcast)

2

The Strange, Sad Tale of GameStop (Episode 119 - The Marketing Gateway Podcast)

3

Why Bob's Not So Great At Selling Burgers (Episode 118 - The Marketing Gateway Podcast)

4

How To Make Email Marketing Actually Work (Episode 117 - The Marketing Gateway Podcast)

5

Why Spirit Airlines Really Got Grounded (Episode 116 - The Marketing Gateway Podcast)

6

Interview with Alicia Underwood (Episode 115 - The Marketing Gateway Podcast)

7

Marketing Confessionals from MDMC! (Episode 114 - The Marketing Gateway Podcast)

8

How To Be A Great Networker (Episode 113 - The Marketing Gateway Podcast)

9

The Truth About Hershey's Chocolate! (Episode 112 - The Marketing gateway Podcast)

10

Marketing Myopia – Why Growth Can't Be Your Focus (Episode 111 - The Marketing Gateway Podcast)

11

Do Brands Have To Make A Stand? (AMA-STL Wrap-up #5) (Episode 110 - The Marketing Gateway Podcast)

12

How AI Can Be our Back-Up Brain! (AMA-STL Wrap-up #4) (Episode 109 - The Marketing Gateway Podcast)

13

How to Create a Great Event Experience (AMA-STL Wrap-up #3) (Episode 108 - The Marketing Gateway)

14

Producing Marketing at the Speed of Light (AMA-STL Wrap-up #2) (Episode 107 - The Marketing Gateway)

15

Interview with Dr. Perry Drake Part 2 (Episode 106 - The Marketing Gateway Podcast)

16

Interview with Dr. Perry Drake (Episode 105 - The Marketing Gateway Podcast)

17

St. Louis Marketing Confessionals (AMA-STL Wrap-up #1) (Episode 104 - The Marketing Gateway Podcast)

18

Interview with Martez Moore (Episode 103 - The Marketing Gateway Podcast)

19

Interview with Sean Jordan Part 2 (Episode 102 - The Marketing Gateway Podcast)

20

Interview with Sean Jordan Part 1 (Episode 101 - The Marketing Gateway Podcast)

21

Top 10 Topics #10 Why Good Marketing Matters! (Episode 100 - The Marketing Gateway Podcast)

22

Top 10 Topics #9 How Do I Make a Marketing Plan? (Episode 099 - The Marketing Gateway Podcast)

23

Top 10 Topics #8: Why Customers Aren't Buying (Episode 098 - The Marketing Gateway Podcast)

24

Top 10 Topics #7 How Customers Find Businesses (Episode 097 - The Marketing Gateway Podcast)

25

Top 10 Topics #6 Making My Business Visible Online (Episode 096 - The Marketing Gateway Podcast)

26

Top 10 Topics #5 How Do People See My Brand? (Episode 095 - The Marketing Gateway Podcast)

27

Top 10 Topics #4: Who Are My Competitors? (Episode 094 - The Marketing Gateway Podcast)

28

Top 10 Topics #3 How Do I Persuade My Customers? (Episode 093 - The Marketing Gateway Podcast)

29

Top 10 Topics #2 How Do I reach My Target Market? (Episode 092 - The Marketing Gateway Podcast)

30

Top 10 Topics #1 Who is my Target Market? (Episode 091 - The Marketing Gateway Podcast)

31

Why Oat Milk Succeeds Where Plant-Based Meats Failed (Episode 090 - The Marketing Gateway Podcast)

32

Why Do So Many Restaurants Fail? (Episode 089 - The Marketing Gateway Podcast)

33

How to use the Stranger in a Strange Land Technique (Episode 088 - The Marketing Gateway Podcast)

34

Interview with Tom Ruwitch (Episode 087 - The Marketing Gateway Podcast)

35

The Perils Of Pricing (Episode 086 - The Marketing Gateway Podcast)

36

Interview with Ryan Green (Episode 085 - The Marketing Gateway Podcast)

37

The Power of Purpose-Based Marketing (Episode 084 - The Marketing Gateway Podcast)

38

Interview with Richmond Addo Danquah (Episode 083 - The Marketing Gateway Podcast)

39

How Staples Lucked Out With An Employee Influencer (Episode 082 - The Marketing Gateway Podcast)

40

Interview with Priscilla McKinney (Episode 081 - The Marketing Gateway Podcast)

41

How To NOT Lose your Job because of AI (Episode 080 - The Marketing Gateway Podcast)

42

Interview with Zane Creek (Episode 079 - The Marketing Gateway Podcast)

43

Burger King's Surprising New Marketing Strategy (Episode 078 - The Marketing Gateway Podcast)

44

Why I Don't Trust Amazon Reviews (Episode 077 - The Marketing Gateway Podcast)

45

Interview with Steve Turner (Part 2) (Episode 076 - The Marketing Gateway Podcast)

46

Interview with Steve Turner (Part 1) (Episode 075 - The Marketing Gateway Podcast)

47

How Marketing Has Failed Video Gaming (Episode 074 - The Marketing Gateway Podcast)

48

Interview with Tom Harness (Episode 073 - The Marketing Gateway Podcast)

49

I Blame My Bad Hair Day On Bad Marketing! (Episode 072 - The Marketing Gateway Podcast)

50

Interview with Holly Smith (Episode 071 - The Marketing Gateway Podcast)

51

The Jobs To Be Done (JTBD) Theory Of Marketing (Episode 070 - The Marketing Gateway Podcast

52

Interview with Betty Mertens (Episode 069 - The Marketing Gateway Podcast)

53

There's No Business Without Small Business (Episode 068 - The Marketing Gateway Podcast)

54

Interview with Cody Goodrich (Episode 067 - The Marketing Gateway)

55

Five Tips For Writing A Great Survey (Episode 066 - The Marketing gateway Podcast)

56

Interview with Brianna Miller (Episode 065 - The Marketing Gateway Podcast)

57

The Story Of Eddie Bauer, One Of My Favorite Brands (Episode 064 - The Marketing Gateway Podcast)

58

Interview with Dan Gower (Episode 063 - The Marketing Gateway Podcast)

59

Can Hooters really become a Family Friendly Brand? (Episode 062 - The Marketing Gateway Podcast)

60

Interview with Hannah Frisch (Episode 061 - The Marketing Gateway Podcast)

61

How Disney Lost The Magic Of Star Wars (Episode 060 - The Marketing Gateway)

62

Interview with Dino Delic (Episode 059 - The Marketing Gateway Podcast)

63

The Brave New World Of Youth Travel Sports Tourism (Episode 058 - The Marketing Gateway)

64

The Hidden Cost Of Working From Home (Episode 057 - The Marketing Gateway Podcast)

65

All About Perceptual Maps (Episode 056 - The Marketing Gateway Podcast)

66

The True Story Behind Breakfast Cereal (Episode 055 - The Marketing Gateway Podcast)

67

Why A Logo Is So Much More Than Some Words And Clipart (Episode 054 - The Marketing Gateway Podcast)

68

Blurring the Lines Between B2B, B2C, C2C and C2B (Episode 053 - The Marketing Gateway Podcast)

69

Chatting About Brands with Trish and Holly (Part 2) (Episode 052 - The Marketing Gateway Podcast)

70

Chatting about Brands with Trish and Holly (Episode 051 - The Marketing Gateway Podcast)

71

How Lego ALMOST Went Bankrupt Listening To The Experts (Episode 50 - The Marketing Gateway Podcast)

72

Interview with Brandon Towl (Part 2) (Episode 049 - The Marketing Gateway Podcast)

73

Interview with Brandon Towl (Part 1) (Episode 048 - The Marketing Gateway Podcast)

74

Microsoft's (Truly) UNBELIEVABLE Mistake (Episode 047 - The Marketing Gateway Podcast)

75

Does Good Customer Service Make A Brand Successful? (Episode 046 - The Marketing Gateway Podcast)

76

Optimizing AI In 2026 (Episode 045 - The Marketing gateway Podcast)

77

The Rise Of Retail Media Networks (Episode 044 - The Marketing Gateway Podcast)

78

Turning Off The Audio In Ads (Episode 043 - The Marketing Gateway Podcast)

79

The Treatonomics Trend (Episode 042 - The Marketing gateway Podcast)

80

Is AI the End Of Influencers? (Episode 041 - The Marketing Gateway Podcast)

81

How Search Went From Top Page To Zero Click (Episode 040 - The Marketing Gateway Podcast)

82

Why Email Marketing Is A Bust Now (Episode 039 - The Marketing Gateway Podcast)

83

AI vs. Authentic Humanity (Episode 038 - The Marketing Gateway Podcast)

84

Don't Forget Who You Are (Episode 037 - The Marketing Gateway Podcast)

85

Be Careful About Rebranding (Episode 036 - The Marketing Gateway Podcast)

86

Why I Am Worried And Not Worried About AI in Marketing (Episode 035 - The Marketing Gateway Podcast)

87

Interview with Trish Mertens and Holly Wooten (Episode 034 - The Marketing Gateway Podcast)

88

Marketing Research's Dynamic Duo - Qual And Quant! (Episode 033 - The Marketing Gateway Podcast)

89

Interview with Ed Lahue (Part 2) (Episode 032 - The Marketing Gateway Podcast)

90

When To Leave Focus Groups To The Professionals (Episode 031 - The Marketing Gateway Podcast)

91

Why A High Net Promoter Score Doesn't Equal Success (Episode 030 - The Marketing Gateway Podcast)

92

Interview with Ed Lahue (Part 1) (Episode 029 - The Marketing Gateway Podcast)

93

How Much Are YOU Willing To Spend To Keep A Customer? (Episode 028 - The Marketing Gateway Podcast)

94

The Worst Customer Service Advice I EVER Heard! (Episode 027 - The Marketing Gateway Podcast)

95

The Case For Brand Mascots (Episode 026 - The Marketing Gateway Podcast)

96

"WELCOME TO THE NEXT LEVEL" A Story About SEGA - (Episode 025 - The Marketing Gateway Podcast)

97

The GSTIC Plan (Episode 024 - The Marketing Gateway Podcast)

98

Harley Davidson And The Culture Of Consumption (Episode 023 - The Marketing Gateway Podcast)

99

Moonvertising! (Episode 022 - The Marketing Gateway Podcast)

100

The Case For Billboards And Outdoor Advertising (Episode 021 - The Marketing Gateway Podcast)

101

A Brief History of Black Friday (Episode 020 - The Marketing Gateway Podcast)

102

Happy Thanksgiving from the Marketing Gateway! (Episode 019 - The Marketing Gateway Podcast)

103

The Real Story Behind Coca Cola’s Secret Formula (Episode 018 - The Marketing Gateway Podcast)

104

Herta Herzog, The Mother Of The Focus Group (Episode 017 - The Marketing Gateway Podcast)

105

Interview with Wes Morgan (Episode 16 - The Marketing Gateway Podcast)

106

Marketing Showdown: The Xbox One vs The PlayStation 4 (Episode 015 - The Marketing Gateway podcast)

107

Marketing Showdown: The Xbox 360 vs The PlayStation 3 (Episode 014 - The Marketing Gateway podcast)

108

Marketing Showdown: Microsoft's Zune vs The Apple iPod (Episode 013 - The Marketing Gateway podcast)

109

Interview with Jolene Sherman (Part 2) (Episode 012 - The Marketing Gateway podcast)

110

Interview with Jolene Sherman (Part 1) (Episode 011 - The Marketing Gateway podcast)

111

How Southwest Airlines Tarnished Its Brand (Episode 010 - The Marketing Gateway podcast)

112

Interview with Vu Violet Do (Part 2) (Episode 009 - The Marketing Gateway Podcast)

113

Cows, Dogs and Rising Stars - The Growth-Share Matrix (Episode 008 - The Marketing Gateway podcast)

114

Interview with Vu Violet Do (Part 1) (Episode 007 - The Marketing Gateway Podcast)

115

All About the Ansoff Matrix - A Fundamental Tool! (Episode 006 - The Marketing Gateway podcast)

116

Brought To You By The 4 P's... Or Is It The 4 C's? (Episode 005 - The Marketing Gateway podcast)

117

Interview with Lisa Richter (Part 2) (Episode 004 - The Marketing Gateway Podcast)

118

Why No One Knew KPOP Demon Hunters Would Be A Huge Hit (Episode 003 - The Marketing Gateway Podcast)

119

Interview with Lisa Richter (Part 1) (Episode 002 - The Marketing Gateway Podcast)

120

How To Listen To Your Customers (Episode 001 - The Marketing Gateway podcast)