Hasbro's CEO lets AI Peppa Pig help design toys

An episode of the Decoder with Nilay Patel podcast, hosted by The Verge, titled "Hasbro's CEO lets AI Peppa Pig help design toys" was published on March 9, 2026 and runs 72 minutes.

March 9, 2026 ·72m · Decoder with Nilay Patel

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Episode Description

Hasbro might be a toy company, but CEO Chris Cocks has spent the last several years pushing it more and more into the digital media, gaming, and collectibles space. That makes sense, since adults have money and kids don't. All those IP and licensing deals are working out for Hasbro so far.

But Hasbro is also facing a lot of risk from instability: in trade and tariffs, in politics and culture, and in the video game market, which seems to be in a more or less permanent state of crisis.

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