All Episodes
Everything Email Marketing — 118 episodes
Iowa, Montana, Indiana, and Tennessee Join the Ranks of States with Email Opt-in Requirement in New Data Privacy Laws (Season 3 Episode 8)
New Texas Data Privacy Law is Strict on Email Collection and Email Marketing (Season 3 Episode 7)
The Value of a Political Email List: Ready for Ron (RFR) versus the FEC (Season 3 Episode 6)
Who is Behind the Domain Kmail-lists? Here's Who (Season 3, Episode 5)
Get a Great Return on SMS Marketing While Following SMS Marketing Laws and Best Practices (Season 3 Episode 6)
How Not Confirming Email Addresses Can Create Liability if Your Customer is Injured as a Result (Season 3 Episode 4)
Microsoft Inboxes to Start Rejecting Emails that Fail DMARC (Season 3 Episode 3)
Spam Trigger Words: Do They Exist or Don't They? Here's the Deal (Season 3 Episode 2)
Google Ends Pilot Program that Allowed Political Campaigns to Bypass Gmail Spam Filters (Season 3 Episode 1)
This One-Click Unsubscribe Law is the #1 Email Law that People Get Horribly Wrong (Episode 1)
Subject Line Mistakes That Can Hurt Your Deliverability (Season 2 Episode 94)
Is Your Email Marketing ROI Suffering From Hidden Costs? (Season 2 Episode 93)
2 Things That Email Business Contracts MUST Contain to be GDPR Compliant and GDPR Proof Even in the U.S. (Season 2 Episode 92)
Why You Should Process Unsubscribes Immediately Even Though CAN-SPAM Gives You 10 Days to Do It (Season 2 Episode 91)
Why You Can't Just Block UK and EU Visitors, Customers, or Any UK or EU Traffic Under GDPR (Season 2 Episode 90)
Why U.S. Companies Should Comply With GDPR for Email and How to Do It (Season 2 Episode 89)
GDPR Data Controller and GDPR Data Processor Explained (Season 2 Episode 88)
10 Things You Need to Know About the CAN-SPAM Act (Season 2 Episode 87)
Mailing List Response Magnitude (MR) The Most Important Metric of All (Season 2 Episode 86)
Why You Should Process Unsubscribes Immediately Even Though CAN-SPAM Gives You 10 Days (Season 2 Episode 85)
Generic Business Email Addresses: Sometimes They are Still PII (Season 2 Episode 84)
Google Gives Gmail Mass Email Services the Boot (Season 2 Episode 83)
4 New State Personal Data Privacy Laws Require Email Opt-in in 2023 (Season 2 Episode 82)
Why You Shouldn't Say You Comply with the CAN-SPAM Act (Season 2 Episode 81)
Don't Use a Do Not Reply Email Address! The Importance of Using a Real Email Address (Season 2 Episode 80)
Spam Complaints = Getting Junkfoldered and Maybe Even Blocked (Co-reg Makes it Even Worse) (Season 2 Episode 79)
Why ISP Whitelist and ISP Email Delivery Requirements are Not All the Same (Season 2 Episode 78)
A Surprising Answer to "Why are My Emails Going to Spam?" (Season 2 Episode 77)
Transactional Email vs Marketing Email: Court Rules Logo, 7 Words Transmuted Confirmation to Promotional Email (Season 2 Episode 76)
How to Find and View Email Headers in AOL, Yahoo, Gmail, Hotmail, Outlook, Apple Mail, and More! (Season 2 Episode 75)
Why Spam Filters are an Email Sender's Friend (Season 2 Episode 74)
Loyal Subscriber Dropped For Failing to View Images (Season 2 Episode 73)
Having a Sense of Entitlement Will Not Help Your Email Get Delivered (Season 2 Episode 72)
3 Things That Can Artificially Suppress Your Email Open Rates (Season 2 Episode 71)
Why ISPs Won't Give You the Email Address of People Who Make Spam Complaints Against You (Season 2 Episode 70)
5 Tips to Improve Your Email Deliverability (as Featured in B-to-B Online) (Season 2 Episode 69)
How to Check if Your Email is Blacklisted on an Email Blacklist (Season 2 Episode 68)
What is a Click-Through Rate For Email and Why You Need to Monitor Yours (Season 2 Episode 67)
How to Avoid Emails Going to Spam: Do People Mistake Your Email for Spam (Season 2 Episode 66)
Email Response Time Expectations: When a Prospect or Customers Sends Email - Answer It! (Season 2 Episode 65)
3 Ways that You Can Improve Email Deliverability Rates for Free (Season 2 Episode 64)
How to Share Google Postmaster Tools Data With Somebody Else (Season 2 Episode 63)
How to Sign Up For Google Postmaster Tools and the Gmail FBL (Season 2 Episode 62)
Why You Need an Email Retention Policy, What it Should Be, and What Can Happen if You Don't Have One (Season 2, Episode 61)
When Email Deliverability Issues Turn Dangerous and Put Others at Risk (Season 2 Episode 60)
Why Setting Subscriber Expectations is Critical to Email Deliverability (Season 2 Episode 59)
The Top 5 Cadence Mistakes Email Marketers Make When They Schedule Email Campaigns (Season 2 Episode 58)
Why "Recommend a Friend" Email Schemes Are Not a Friend to Your Email Deliverability (Season 2 Episode 57)
Do I Have to Put My Real Physical Address in My Email to be CAN-SPAM Compliant or Can I Use a P.O. Box? (Season 2 Episode 56)
Make SMS Spammers Pay You by Threatening to Report Their Text Message Spam (Season 2 Episode 55)
How Out of Office Messages Can Hurt Your Deliverability (Season 2 Episode 54)
Check Your Reverse DNS With Our Free Reverse IP Lookup Tool (Season 2 Episode 53)
Retailers: Why You Need to Ask Before Adding a Customer to Your B2C Email Marketing List (Season 2 Episode 52)
DMARC Email Authentication and How to Set Up a DMARC Policy and DMARC Record (Season 2 Episode 51)
3 Reasons to Not Use a NoReply Email Address in Your Email
DKIM: The Most Confusing of the 3 Authentication Mechanisms Explained in Plain English (Season 2 Episode 49)
What Those SMTP Error Codes Mean and Why You Should Care (Season 2 Episode 48)
Which Copyright Date Should You Use on a Website? Odds are Good That You Have it Wrong (Season 2 Episode 47)
Which Really is Better: Plain Text Email vs HTML? The Answer May Surprise You (Season 2 Episode 46)
The 6 Steps to a Successful Re-Engagement Campaign (Includes Case Study) (Season 2 Episode 45)
Placing Advertising in Email Confirmation Messages Can Get You into Trouble (Season 2 Episode 44)
How to Reduce Spam Email: Remove Your Personal Information from the Internet at Places Like Crunchbase, Zoominfo, & Apollo.io (Season 2 Episode 43)
Gmail “Skip the Spam Filter” Program for Political Campaigns Opens for Business (Season 2 Episode 42)
Why Email Open Rates are Still Important (Season 2 Episode 41)
Why Email Open Rates Are Still Important in a Post iOS 15 World (Season 2 Episode 40)
Why You Need to be Doing Your Own Email Delivery Monitoring (Season 2 Episode 39)
SMS Marketing Best Practices and Laws You Must Follow (Season 2 Episode 38)
How to Get Whitelisted: Email Whitelists, Whitelisting, and Certification 101 (Season 2 Episode 37)
What is Email Authentication SPF, DKIM, and DMARC and Why It's Important Explained in Plain English (Season 2 Episode 36)
Here's How to Stay Out of the Gmail Promotions Tab (Season 2 Episode 35)
2 Ways that Email Disclaimer Language Can Hurt Your Deliverability (Season 2 Episode 34)
Your Ratio of Text to Images in Email Marketing Can Hurt Your Deliverability (Season 2 Episode 33)
How do People Respond to You Personalizing Email Subject Lines? Survey Says... (Season 2 Episode 32)
Never Send Mass Mailings Before Warming Up an IP Address: A Story in 3 Parts (Season 2 Episode 31)
3 Ways that Email Personalization in Subject Lines May Hurt Your Email Deliverability (Season 2 Episode 30)
Why, Where, and How to Get a Dedicated IP Address and Why We Recommend It (Season 2 Episode 29)
The Answer to Where Can I Buy or Find Free Email Lists for Marketing? (Season 2 Episode 28)
What Does Opt-In Mean? An Explanation of Email Opt-In Definitions and Spam (Season 2 Episode 27)
Why It's Important to be Truthful in Email Marketing (Season 2 Episode 26)
Email Reputation Can be More Important than Being on an Email Whitelist (Season 2 Episode 25)
Looks Really Do Matter If You Want to Improve Email Deliverability (Season 2 Episode 24)
ISPs Do Not Have to Accept and Deliver Your Email Even If It Isn't Spam (Season 2 Episode 23)
Why You Shouldn't Include Attachments in Email Unless the Person is Expecting It (Season 2 Episode 22)
Not All Double or Confirmed Opt-in Requires a Confirmation Email (Season 2 Episode 21)
Email Best Practices Should Not Be Confused With Email "Common Practices" (Season 2 Episode 20)
Study Finds That 75% of Unsubscribes Due to Frequency and Relevancy Issues (Season 2 Episode 19)
The Benefits of ROI for COI (Return on Investment for Confirmed Opt-in) (Season 2, Episode 19)
Does the TCPA and Do Not Call List Apply to Text Messages? How About Political SMS Messages? Yes to Both! (Season 2, Episode 18)
Do You Want Political Email to Bypass Spam Filters and Go Directly to Your Inbox? Congress Does. Here's What to Do. (Season 2, Episode 17)
Google's Plan to Let Political Email Bypass the Spam Filter: Interview with Anne P. Mitchell Esq. on KSRO with Michelle Marques and Larry Olson (Season 2, Episode 16)
The Top 3 Things That Can Cause Low Open Rates For a Mailing List (Season 2, Episode 15)
Remember to Add Email Deliverability Test Accounts to Your Mailing Lists (Season 2, Episode 14)
Little Known Self-Help Email Deliverability Checks to Improve Email Deliverability (Season 2, Episode 13)
Let's Play "Can I Use This List?" (Season 2, Episode 12)
Email Deliverability and Domain Reputation (Season 2, Episode 11)
Words That Can Get Your Email Into Trouble (Season 2, Episode 10)
Why You May Want to Rethink Your LinkedIn Outreach Strategy: LinkedIn Says Cold Outreach Messages Are Spam (Season 2, Episode 9)
What to do When a Spamhaus Check Shows You Are On a Spamhaus Blocklist (Season 2, Episode 8)
What is a Spam Trap and Why Do They Matter? (Season 2, Episode 7)
Don't Use a Decoy Pass-through Email Domain Name - Here's Why (Season 2, Episode 6)
Why Inbox Providers Don't Approve of Email Validation and Email Tester Services (Season 2, Episode 5)
The Hidden Legal Dangers in Not Confirming Email Addresses (Season 2, Episode 4)
A Glossary of Email Deliverability and Email Marketing Acronyms (Season 2, Episode 3)
How to Revive, Warm Up, and Re-Engage an Old Mailing List without Getting Into Trouble (Season 2, Episode 2)
Why You Should Have a Dedicated IP Address (Season 2, Episode 1)
Why Having rDNS Set Up is So Critical to Good Email Deliverability (Season 1, Episode 13)
How Using Confirmed Opt-in (Double Opt-in) Keeps You Out of Trouble (Episode 12)
Why All the Email Addresses You Send from Should Really Exist (Episode 11)
Why You Should Never Send Mass Mailings Through a Brand New IP Address (Episode 10)
How Automated Vacation Reply Messages Can Hurt Your Email Deliverability (Episode 9)
Why People Who Request Your Email Still Report It as Spam (Episode 8)
The Magic of Compounded Deliverability: Purge Deadbeat Subscribers and Boost Your Open and Engagement Rates to the Moon! (Episode 7)
How Has the iOS 15 Update Really Impacted Email Marketing Senders: What You Should Know (Episode 6)
This Rate is the Most Important Email Marketing Metric of All (Episode 5)
Staying Out of the Spam Folder 101 – Are People Reading Your Email? (Episode 4)
The Myth About Personalization in Email Subject Lines (Episode 3)
Will the Intuit Acquisition of Mailchimp Help or Hurt Mailchimp’s Brand? (Episode 2)
Welcome to the Email Marketing and Email Deliverability Audio Blog Podcast from Get to the Inbox by SuretyMail (Episode 0)