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All Episodes

LMA Podcast — 137 episodes

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Title
1

Back to Basics: Why Branding Is More Than a Visual Identity

2

Executive Presence Reimagined: Authentic Leadership, Resilience, and the Power of Improv

3

AI Isn't Taking Your Job — It's Rewriting It

4

The Growth Department: Why Legal Marketers Belong at the Strategy Table

5

The Currency of PR: Mining Information That Matters

6

Sustainable Success: Routines That Drive Client Value

7

The Lateral PR Playbook: How to Maximize Coverage and Buzz When New Talent Joins the Firm

8

Why Feedback Has Shifted From a Soft Skill to a Strategic Imperative

9

Legal Marketing at 40: How AI, Personalization and Strategic Impact Are Shaping Our Future

10

Inside Legal Journalism: What Reporters Really Want

11

Why Small Talk Should be Part of Your Business Development Strategy

12

Smarter Content, Better SEO: AI Tips for Legal Marketing Strategies

13

The Trust Factor: Business Development and Relationship Building Tips That Stick (and It’s Not Just for Lawyers)

14

The Evolution of Modern Legal PR: How We Got Here and The Latest Best Practices

15

Legal Storytelling: Insights, Access and the Power of Perspective

16

Law Firm M&A: The Marketer’s Metrics Playbook

17

Navigating Communications Through Law Firm Mergers

18

Defining Likeability: How to Enhance Your Professional Relationships

19

Merit, Identity and Leadership: Is DEI Under Siege?

20

Collaborate to Elevate: Enhancing Client Service Through Cross-Firm Relationships

21

Career Crossroads: Strategies for Growth and Success

22

Cultivating Culture: How Positive Workplace Culture Fuels Law Firm Success

23

Navigating Political Divisions in Law Firm Communications

24

Informing Your Audience Through Entertainment

25

The Growing Integration of Marketing, Business Development and DEI (Part 2)

26

The Growing Integration of Marketing, Business Development and DEI (Part 1)

27

What Your Managing Partner Wishes You Knew About Business Development

28

Beyond the Content: Using AI to Deliver Value to Clients

29

Understanding the Impact of Competitive Intelligence

30

Demystifying Law Firm Profitability

31

Driving Cultural Change: Well-Being in the Legal Field

32

AI Is All the Buzz, but How Does a Legal Marketer Know What To Do With It?

33

Tackling Tough Topics: Addressing Social Issues

34

Applying Strategic Jiu-Jitsu to Achieve Greater Collaboration

35

Legal Marketing: Advancing Inclusion Through Storytelling

36

The Rise of Alternative Legal Service Providers in Latin America

37

Pro Tips for Improving Attorney Engagement and Responsiveness

38

Celebrating 100 Episodes: Business Development, Legal Marketing, LMA and Everything in Between

39

99 Problems but DE&I Shouldn’t Be One

40

Attorney Referrals

41

Next-Generation News and Client Alerts

42

Making the Case for Client Value Teams

43

Being a Great Leader In the Legal Marketing Industry

44

Marketing and Technology: How a Communicative Relationship Can Yield Valuable Results

45

How Great Marketers Overcome Attorney Apathy To Win Trust And Deliver Results

46

Implementing A New CRM For Improved Business Development

47

Solving the Data Conundrums

48

Best Practices for Media Pitching and Building Relationships With Journalists

49

The Battle for Talent

50

Lessons Learned From In-House Counsel

51

What Happens at the Intersection of Marketing Technology and Information Technology?

52

Aligning PR Strategies With BD Goals – How Tos and How Nots

53

Coaching Lawyers in Business Development Best Practices

54

How Client Service Impacts Almost Everything

55

Elevating Client Experience in a Post-Pandemic World

56

How To Lead in a Time of Conflict

57

GDPR: Essentials for Communicators

58

Diving Into MarTech: 4 Powerhouses Share Their Stories and Advice

59

The Stress Is Real: A Look at the Legal Marketing Mental Wellness Report (Part 2)

60

2021 Next Big Thing: Change Management

61

Stop Stress Before It Starts: A Look at the Legal Marketing Mental Wellness Report (Part 1)

62

What Is Clubhouse and Is It Right for My Law Firm?

63

Digital Transformation: Message in the Market

64

The Importance of Women in Leadership

65

Demonstrating Your Value: Demonstrate Your Value Through Effective Communication

66

Demonstrating Your Value: Demonstrate Your Value by Expanding Your Capabilities

67

Demonstrating Your Value: Demonstrate Your Value With Less (Part I)

68

Demonstrating Your Value: Demonstrate Your Value With Less (Part 2)

69

A Deep Dive Into Captive ALSPs

70

Tips For Breaking Into the News Cycle When It's in Overdrive

71

The Intersection of DEI and Business Development

72

Holding Your Marketing Vendor Accountable: What to Expect in Reporting and What You Should be Paying

73

Strategies to Go Beyond ‘Random Acts of DEI’

74

Using Quant Law Theory to Increase Profitability

75

Exchanging Career Stories of Growth, Healthy Fear and Success

76

The Shifting Media Landscape: A One-on-One With Washington Business Journal Editor Michael Neibauer

77

Finding Success Amidst the Disruption of COVID-19

78

The Importance of Well-Being in Legal Marketing

79

Pricing Confidence With Considerations for Economically Challenging Times

80

Diversity Communications: Best Practices and Perspectives From Two In-House Pros

81

Building a Scalable Sales Culture in a Law Firm

82

Make 2020 Your Best Year Yet

83

Predictions, Possibilities, and Problems: What’s Coming for Legal PR in 2020

84

Cross-Department Collaboration

85

Moving the Needle on Social Responsibility

86

Contented Content: The What, Why and How of Developing a Content Strategy, Part 2

87

Smart Collaboration: Generating Value and Establishing Trust with Dr. Heidi Gardner

88

Not all Value Is Created Equal: Pricing Perspectives From Eddie Hartman

89

Turning PR Principles Inward

90

Contented Content: The What, Why and How of Developing a Content Strategy, Part 1

91

Let the Data Do the Driving: Strengthening Storytelling and Content Through Technology

92

Legal Project Management in the Modern Firm

93

Mindfulness in the Legal Industry

94

Process Improvement & Project Management

95

Critical for Effective Leadership: Emotional Intelligence

96

Innovate, Collaborate and Transform Law Firms

97

Pushing the Boundaries of Innovation

98

Prediction, Possibilities and Problems: What’s Coming for Legal PR in 2019

99

Being Your Authentic Self at Work

100

Cultivate BD Expertise in Your Firm

101

With a Little Help From My Tech

102

Competitive Intelligence Within Legal Marketing

103

How to Achieve Your Best (Lawyers and Law Firms)

104

2018 P3 Conference Recap

105

Being Deliberate With Professional Development

106

A Passion for Podcasts

107

P3cast: SALI Alliance

108

A Disruptive Force in Client Value

109

P3cast: Automation and Early Adoption

110

PR & Communications in Law Firms

111

P3cast: P3 Women's Initiative Network

112

Fostering an Innovative Culture

113

P3cast: Beyond Intrapreneur

114

Evaluating and Enhancing Client Value

115

Voice of the Client

116

Your Honor Awards Winner Roundtable

117

Industry-Focused Collaboration for Law Firms

118

Budgeting Best Practices

119

P3cast: Professional Development and the 3 Ps (Pt. 2)

120

Prepare for Impact

121

Storytelling in Law Firms

122

Proposals in the Law Firm

123

Competitive Intelligence for Your Firm

124

BoK and Technology Management

125

P3cast: Data & Metrics

126

BoK and Marketing Management and Leadership

127

P3cast: Alternative Fee Arrangements (AFAs)

128

P3cast: Client Engagement

129

Live at #LMA17 - Legal Marketing Technology

130

BoK and Client Services

131

P3cast: Outside Counsel Guidelines

132

BoK and Communications

133

BoK and Business of Law

134

BoK and Business Development

135

LMA's Body of Knowledge: An Overview

136

P3cast: Professional Development and the 3 Ps

137

LMA Podcast: What to Expect