All Episodes
Retention Chronicles — 181 episodes
How Small Changes in Customer Journeys Can Explode Revenue with Lilo Social's Zac Fromson
How IRL Events Are Reinventing Trust and Brand Engagement in a Fragmented World with Vibal's Chris Harris
The Hidden Accessibility Mistakes That Could Land Your Business in Court with Adam Bell
Masami's Lynn Power: Why Small Brands Have the Edge in Education, Sustainability & Organic Growth
Raising the Bar: Redefining Ready-to-Drink Cocktails with The Original Southside
Repeat Purchase Rate Talks: Reformulating Nutcase for Growth
LAMIK Beauty: Inviting customers to be a part of your brand
Scaling Sweet Success: Inside Spritzal's 11-Year Retail + DTC Journey
Flavor First, Rules Second: Rotten's Strategy Playbook
How Kuli Kuli Built a Sustainable CPG Brand with Social Impact at Its Core
Seasoning the Market: How Hoxy Is Bringing Korean Flavors to Every Pantry
ShopTalk Fall 2025 Recap: AI, CX, and the Real-Time Retail Playbook
Big News: I'm Launching a Brand + What's Next for Retention Chronicles
Retention Secrets from Mission-Driven Brand Brixy with Co-Founder Jen Brodwick
Muddy Bites: Building a Brand Beyond Social Media and Kickstarter with Kate Kasch, Chief Customer Officer
Sweets & Snacks Expo 2025: Trends, Innovations, and Insights for Ecommerce Snack Brands
Trade Shows, Tech, and Transparency: StyleFox’s Retention Playbook
Beyond the Badge: My First Expo West Experience & the Trends Shaping Natural CPG in 2025
Zero-Cost PR Hacks: How Small Businesses Can Get Media Attention with Mickie Kennedy, Founder of E-Releases
Website Visitor ID Secrets: Boosting E-commerce Marketing Accuracy with Larry Kim
How Brands Get Featured in Top Gift Guides Without a PR Agency – Gloria Chou, PR Coach for SmallBiz
Building a Brand Through Shared Founder & Customer Interests with Sheets & Giggles Founder Colin McIntosh
Breaking the Acquisition Trap: Building a Sustainable E-commerce Business with Ashworth Strategy CEO Andy Seeley
The Creator Economy: Revolutionizing Ecommerce Customer Acquisition with Elan Pure Founder Paige Hope
AI-Powered Personalization for Ecommerce Retention with Monocle's Co-Founder Mark Lotman
Navigating E-Commerce Logistics: Insights on 3PLs, Carrier Changes, Section 321 Updates, and Tariffs & Duties in North America with Jesse Kaufman
Trade Show Tactics: How Haley Swank Built Flikr Fire Without Paid Advertising
Navigating the Financial and Operational Realities of CPG Brands with HEAROS Founder Doug Pick
Unlocking the Power of Live Selling Luxury Products with Bagphic’s Marketing Manager Taylor Hall
Emotional Branding and Reducing Buyer's Remorse with Laurier Mandin, author of ‘I Need That’ and Graphos President
Making People Curious About Your Ecom Brand with Fun Fact Co’s Co-Founder Raelina Krikston
Discussing Retail Distribution and Community Engagement with Inspiro Tequila Founder Mara Smith
Sensory Branding For Ecommerce Brands with daph Founder Daphne Benzaquen
Outsourcing vs. In-house Manufacturing for Your E-commerce Brand with Pelagic Founder John Morgan
Traject Data: How Clean Data Insights Can Transform Your Ecommerce Business with CEO Rochelle Thielen
Driving retention via automated social media direct messages (DMs) with Nectar Social Co-Founders Misbah and Farah Uraizee
ChannelEngine: Strategies for Balancing First-Party and Third-Party Sales on Marketplaces with VP of Revenue Jordi Vermeer
Optoro: Rethinking returns management for ecommerce & retail with COO Casey Chroust
Crowdfunding, Patents, and Customer Loyalty: Lessons in Building a Unique Ecommerce Brand with Jill Putnam, Founder of Red Sprite Hats
Rebranding and refining a valuable social media strategy for a DTC brand with Romp Stomp Founder Rebecca Mijares
Victoria Beckham Beauty x SwiftCX: Elevating the Online Customer Experience with AI
Finding initial product testers and educating ecommerce customers with Brynn Snyder, CEO & Co-Founder of Slate Flosser
Leveraging Social Media for SMS and Email Growth with Jesse Clemmens, Co-Founder & CEO of HiTide
Lissy Skincare's Secrets to Building Loyalty Through TikTok and Personalized Support With Founder & CEO Lissy Kotter
ShopTalk Fall Chicago Recap: Insights from one of the biggest ecommerce conferences
Using AI for Growth Marketing and Retention in Ecommerce with Aneto Okonkwo, Co-Founder & CEO of Remarkable AI
How branding goes beyond visual components to create connection with Kes Nielson, Founder of BRAAAND
How fusing art, science, and entrepreneurship is reshaping ecommerce marketing with Known Agency’s President Ross Martin
Designing Immersive Retail Experiences with Mythology’s Head of Retail and Partner Ted Galperin
Web compliance and accessibility (WCAG & ADA) for ecommerce brands with SeaMonster Studios
How The Best Ecommerce Subscriptions Power Consumer Routines with Recharge SVP of Marketing Jen Gray
Gamification in loyalty programs for ecommerce brands with Flaunt Co-Founder & CRO Chris Miller
Standing out on retail shelves & social media with unique ingredients from Rodial Founder Maria Hatzistefanis
The new age of affiliate and influencer marketing for ecommerce brands with Social Snowball Founder & CEO Noah Tucker
Navigating global growth in international B2B and B2C markets with Custom Neon’s Global Ops Manger Kit Henseleit
Enhancing CX by leveraging technology & diversity initiatives with Kendra Scott’s Sr. Director of Customer Care & DEIB, Lyndsay Baylor
Building a customer-centric e-commerce brand with Dore & Rose // Hears Co-Founder Bob Verlaat
Designing transactional emails and order tracking pages to generate revenue with Womads Founder Lisa Oberst
Scaling a DTC brand while maintaining customer trust with Nemah CEO Madison Lee
Email deliverability in ecommerce with ASPEKT Founder Nikita Vakhrushev
The ethical implications of using AI-generated content in fashion marketing with Ivy City Co’s VP of Performance Marketing Rachel Ricks
Best practices for customer experience in ecommerce with Inevitable Agency Founder Zoe Kahn
Using customer insights to inform the ecommerce customer experience with Mixhers VP of CX Savannah Benson
Optimizing ad performance on different social media platforms with Evestar’s Matt Froehlich
10 Post-Purchase Lessons From Working With 5,000 Shopify Merchants | Malomo Co-Founder | Yaw Aning
Retaining your shoppers with fun shopping events and community building with RAGS Founder Rachel Nilsson
Building successful subscription brands with pre-orders marketing | ORBYT Skin & Azio Beauty | Jonathan Penna
Email marketing and templates for ecommerce brands with Liz Krupka at Nomadd Marketing
Selling product and running ads on Amazon vs Shopify vs Meta with Joel Reichert (Maven Thread, Woven Nook)
Shopify’s capabilities and when merchants should use apps vs. custom solutions with Ambaum Agency
Adding value to the online buying experience with educational content with Dallas Parsons (Senior Director of Marketing at Mixhers)
Increasing repeat orders and subscriptions for Shopify CPG brands with Harry Willis (Dir. of Partnerships & BD, Relo)
How to start an ecommerce brand and what strategy to focus on with Jay Davis (Founder of Pillow Cube, Cold Case Ice Cream, & Creatably)
How ecommerce brands are providing shipment protection during order tracking with Emerson Hammer (Director of Partnerships, Corso)
Navigating a burglary with vulnerable and honest customer communication with Liz Reyes (Co-Founder, Sols)
Increasing post-purchase revenue via repeat purchases with James Van Erck (Co-Founder/COO, Rebuy)
Managing ecommerce operations and logistics when growing rapidly with Allyse Jackson (Founder & CEO, Beehive Meals)
Evaluating branded transactional email and SMS by click rate for Shopify brands with Caitlin Elgin (Head of CRM & Lifecycle, Fluency Firm)
Scaling social media presence for a new Shopify ecommerce brand with Lindsay White (Founder/CEO, The Little Milk Bar)
How to understand TikTok metrics and advertising to grow sales with Anatoliy Labinskiy (Founder, GSM Growth)
Founding a brand with patented GoFly technology with Georgia Grace Edwards (Co-Founder/CEO, Gnara) and Charlotte Massey (Co-Founder/COO, Gnara)
How ecommerce brands should evaluate their technology providers with RC Williams (Co-Founder, Rejuvia and 1-800-D2C)
Strategizing sustainable growth for nonprofits and for-profits with Jenny Nuccio (Founder & CEO, Imani Collective)
Developing a 5-in-1 product via stellar customer relationships with Jules Weldon & Stacey Pierce (Co-Founders, OME Gear)
Designing your content strategy around lifecycle marketing and retention with Fat Earth Media’s John Gross (Founder/CEO) & Rose Eppensteiner (S. Lifecycle Marketing Manager)
Developing different customer personas for a DTC health & wellness brand with Ryan Gresh (Founder & CEO, The Feel Good Lab)
E-commerce marketing strategies & customer retention with Blake Imperl (Former VP of Marketing, Carro)
Creating founder-led content and increasing retention marketing with Anthony Ciavirella (Co-Founder of Manmade)
Building retention marketing with more than just email & SMS with Nikki Tooman (Founder & CEO, Sticky Digital)
Having your customer care team respond to social media comments with Garret Akerson (Co-Founder, Kindred Bravely)
How data scrambling policies will make personalization harder with Joe Vancena, CEO & Co-Founder of Status
Telling a story with multiple products in one marketing image with Cavelle Bieker (Marketing Manager, Pendleton)
Building email marketing for a 7-figure brand with Brian Roisentul, Founder & CEO of BSR Digital
Optimizing product portfolio & sunsetting underperforming scents with Dr. Squatch’s Emily Straus (Sr. Manager, Integrated Marketing) & Mason Montgomery (Associate Director, Product Development)
Using word of mouth marketing to grow your brand with Greg Meade (Co-Founder of CROSSNET & Good Sport)
Witnessing the power of transactional notifications and order tracking with George Kapernaros (Founder & CEO of YOCTO)
Brumate, Loop, & Ryder Ecommerce LIVE on customer retention through the holidays (Part 2)
Brumate, SuitShop, & Raaka Chocolate LIVE on BFCM prep from a marketing & customer experience POV (Part 1)
Understanding Shopify apps before tackling paid media with Jon Snow (Founder & President, The Snow Agency)
Leading with value and educational content to organically grow with Eric Bandholz (Founder & CEO of Beardbrand)
Building a customer experience with sustainability at the center with Dane Baker (Co-Founder & CEO, Ecocart)
How to create more branded moments & brand affinity with Luke Droulez (VP of Marketing, PAX)
Building brand reputation with great support even when issues arise with Aaron Quinn (Founder and CEO of eHouse)
Sending quality care instructions post-purchase with Olivier Momma (Co-Founder of Ekster)
Testing out different types of content and UGC with John Coyle (CMO,Andar & Host, Modern Commerce)
Personalized order, returns, and exchange tracking with Kristen Tumasonis (Marketing Dir., SuitShop) & Katy Eriks (Dir. CX, SuitShop)
Why SMS is well positioned to retain customers with Mahdi Mahil (Partner Manager of Ecosystems at Attentive)
BEST OF SEASON 3: Brands
BEST OF SEASON 3: Partners
Comments on social are becoming the new customer testimonial with Lexi Montee (VP of Marketing & Communications, Happiest Baby)
A/B testing even the most basic assumptions with your audience with Kasey Luck (Founder & CEO, Luck & Co)
Decide what you want to be paid for and everything else you can give away with Chuck Bowen (Founder & CEO, Mission Mercantile)
Retaining funnel leakage & recapturing customers with Adam Robinson (Founder & CEO, Retention.com)
Leveraging partnerships to expand into retail while not cannibalizing DTC sales with Josh Knopman (VP of Growth & Digital Product, Blueland)
The merchant, not revenue, should be at the center of a partnership with Casey Matthew (Founder & CEO, Skylab)
Marketing a lifestyle brand and tailoring CX based on geographical location with Stephanie Cohen (Founder, Stephanie Cohen Home)
How to keep the same level of service through growth with Erik Huberman (Founder & CEO, Hawke Media)
Exploring why customers return and exchange product to improve your post-purchase experience with Pooja Parikh (VP of Planning and Operations, Andie Swim)
Finding profitability in 14 days with Josh Chin (Co-Founder & CEO, Chronos)
How to build a great business while keeping your promises with Steph Hon (Founder & CEO, Cadence)
Breaking down different digital channels with Chelsea Jones & Rachel Saul (Co-Founders, Chelsea & Rachel Co.)
How the customer buying experience changes in-app vs. online with Louise Fritjofsson (Founder & CEO, Martie)
Building your Shopify theme to support your needs with Thomas Kimura (Founder, Brickspace Lab)
Understanding your customer’s buying cadence with Molly Kerrigan (Dir. of Retention, Shinesty)
Focusing on Shopify apps that save money & prove ROI with Jim Breese (Head of Growth, AppHub)
Thinking through your brand personality & social media with Megan Christian (YESCOM USA)
Stealth-Launching New Brands and Taking Others from 8 to 9 Figures with Ari Murray from Sharma Brands
How social media and first party data informs our approach with Nate Hodge (Raaka Chocolate)
Using web3 as another channel for customer loyalty with Maier Bianchi (Bemeir)
Letting your great tasting product speak for itself with Christina Dorr Drake (Willa’s Oat Milk)
Understanding attribution models to inform acquisition and retention strategy with Dylan Byers, Jacob Paduch, & Liam Veregin at Aplo
Dave Burchett (Avance Vinyl): Understanding your Ideal Customer Profile (ICP) to inform smart ad creative
Drew Himel (FIRESIDE): Humanizing the customer experience
BEST OF 2022: Partners
BEST OF 2022: DTC Brands
Adam Sharon-Zipser & Nick Kennedy (Elephant Room & Giftnote): Marketing to both the gift giver and gift receiver
Mariah & Noah discuss the influence of social media and social proof
Luke Kingma (Bored Cow): Making your brand stand out by doing something fun and memorable
Dan Caldwell (Klaviyo): Advanced segmentation with tactical takeaways for transactional messaging
Noah & Mariah discuss searching a brand’s social media before buying from them
Matt Orlic (Football Supplements & Inspire Brands Group): Creating educational content with your audience in mind
Luis Lluis (GrowthStable): Capturing your customer's excitement to increase LTV
Yaw & Mariah talk about TikTok as a search engine and an entertainment platform
Sergio Tache (Dossier): Carving your own space in an industry
Aaron Schwartz (Loop): The consumer has been trained to look for pitfalls while buying
Noah & Mariah: Discuss B2C and B2B marketing around BeReal and TikTok, as well as the holiday rush
Jennifer McKay Newton & Hannah Toporoff (DefineMe Fragrances): Replicating an in-person buying experience online
Michael De Santis (Doris Dev & Canopy): Retention starts on the factory floor
Brian & Mariah: Chat about AARP on TikTok, Amazon Prime day & BFCM, the newest Shopify ad, and the Metaverse
Tim Swindle & Scott Brown (PaddleSmash): Building brand awareness to increase brand recognition
Mat Bingham (Okendo): 95% of consumers read reviews before purchasing from a new site
Brian & Mariah: Discussing SMS & UGC, Department stores vs DTC, being cheugy, and texting with abbreviations
Michelle Paulhus (Olipop): Using post purchase transactional flows to educate customers and generate UGC
Andy Warren (Tomorrow Agency): There’s a gap between customer expectation and merchant expectation
Brian & Mariah: Chat about sales and gift cards, high LTV and Disney, Influencers and business, and Instagram and TikTok
Vasa Martinez (Growthbuster, Perfy, Outer Aisle): Taking potentially transactional touch points and making them personal
Steve O'Dell (Tenzo Tea): Figuring out cash flow, learning how to sell, and understanding your retention data
Brian & Mariah: Chatting about Ultra Fast Fashion, LinkedIn, the release of Shopify Collabs, and Gorgias’ $30M Series C
Sam Samuels & Emma Kimberly, Friendbuy: How to properly incentivize referred customers
Aaron Dungca, Rebuy: Creating an intelligent shopping experience for your customers
Marcus Ohanesian, Trellis: Building out a website with the user in mind
Chase Alderton, Recharge: Taking transactional notifications and turning them into relational touch points
Tim Masek, 1-800-DTC: Standing out with your customers and outshining competitors
Marco De Paulis, Whiplash: From shipping fulfillment and logistics to customer satisfaction, all the dots are connected
Will Laurenson, Customers Who Click: Why customer feedback might be more informative than data
Brandon Amoroso, electrIQ marketing and Noah Rahimzadeh, Malomo: Almost any Shopify brand can, and should, have a subscription program
Aminah Fawad and Emma Henderson, Stix: Customer retention from both a marketing and operations POV
The Jane Siblings, Proper Good: A retention strategy is the difference between a great product and a powerful brand
Chandler Dutton, Magic Spoon: The magic of the post purchase experience
McKenzie Bauer, ThreadWallets and Yaw Aning, Malomo: Customer retention is not only about having a great product, but also great service
Blake Imperl, Attentive: SMS best practices to build relationships & compliment your retention network
Chuck Melber, Nomad Goods: Keeping a healthy email marking list and dabbling in different marketing strategies
Josh Knopman, Caraway: Launching new initiatives with the goal of customer retention in mind
Jesse Bern, Red Beard Conversions: Implementing an email and SMS marketing strategy that spurs curiosity
Zach Niemiec, Bariatric Fusion: How authenticity drives customer engagement and retention
Simona Ioannoni, Brigit: Step-by-step guide to building a customer retention machine
Dan Brady, PuraVida: Create a brand that resonates with your customers to increase your retention
Lisa Oberst and Tina Donati, Fuelmade: Improve your retention rate with these tips
Bryan Smith, Ned & Co: Brand stories, performance goals, subscriptions, oh my!
Kat Gordon, Malomo: Focusing on retention while prepping for Black Friday Cyber Monday- are you crazy?
Mariah Parsons & Sarah Leitz, Top customer retention trends you need to follow