All Episodes
Agency Leadership Podcast — 112 episodes
The top two traits for new agency hires
Agency owners need to get their hands dirty with AI
The audience has (and always will) matter most for PR and marketing leaders
Managing "Shadow AI" at your agency
How can agency owners hold themselves accountable?
In the age of AI, people skills matter more than ever
Is your agency easy to work with?
Using AI to extend your agency's PESO Model expertise
What to do when a client "fires" your agency
What the Agency AI Survey results mean for PR and marketing firms
How agency owners can use AI as an always-on thought partner
Stop making sacrifices your agency doesn't need you to make
Preparing for your agency's group presentations and pitches
Rethink entry-level hiring to succeed in the AI era
Five words every agency owner needs to understand
300 episodes in: what's changed, what hasn't, and what we got wrong
Hire people who understand how to solve problems
Build the business you want to own, not the one you hope to sell
Holding companies discover retainers, call them "subscriptions"
The PESO Model evolves for the AI era (and why your website isn't dead)
Building the ideal agency: wrestling with the tough decisions
Wake up or get left behind: AI is forcing your hand
Stop letting your website embarrass you
Rediscovering your agency's founding spark
Embracing innovation to survive and thrive in 2026
Balancing skills and personality when hiring a new team member
Firing underperforming team members
AI myths agencies must avoid
Do agency mission and values statements matter? And is yours even accurate?
Are you ghosting your own agency?
Outbound sales & your agency
Avoiding your agency's own AI bubble
What to do when your client contact isn't the problem
Stop providing solutions before understanding your client's challenges
Supporting team members with mental and physical health challenges
Handling early client contract terminations with finesse
Setting client expectations in the AI era
What to do when agency employees continue to over-service clients
You don't need to be a visionary, but it helps to have a vision for your agency
How to handle unsolicited agency acquisition emails
How to handle your team when they don't love your clients
Turning Employee Departures into Opportunities
Ensuring AI is an asset — not a liability — for your agency
Why agencies get brought in too late by clients — and what to do about it
Can agency team members be more strategic?
Limiting scope creep from the start
Pricing psychology for agency clients
Identifying and managing agency owner burnout
Agency owners review 2024 performance, assess outlook
Preparing your agency for an uncertain future
Choosing the right exit strategy as an agency owner
Managing remote workers without micromanaging
Using AI the right way for agency biz dev
What freelancers should know before they become agency owners
How to get your team the mentorship they need
AI no threat to agency employees learning fundamental skills
The value of getting satisfaction from client work
Should your agency pivot to a new focus amid economic shifts?
Should your small agency be subcontracting for larger agencies?
Mastering Client Staffing for Small Agency Success
What the Q4 SAGA Survey tells us about agency talent
Agency owners need to put themselves in other people's shoes
Should your agency charge new clients a startup fee?
Strengthening your PR agency's role in business decisions
What to do when clients don't get your agency what it needs to succeed
Are you playing with fire as an agency owner?
Planning for agency growth
Onboarding agency clients the right way
Balancing booze and your agency business
Agencies and ageism
Q3 agency owner survey shows overall optimism, but dissatisfaction with state of business development
Why one-size-fits-all advice doesn't work for agencies
Turning agency reporting into a profit center
Using LinkedIn effectively to grow your agency
Do you trust your agency team members?
Unlocking agency potential by asking "So What?"
Does email marketing work for agencies?
What to do when your agency can't avoid responding to an RFP
Who Should PR Agencies Report To?
Have agencies listened too well to the "be strategic" mantra?
AI should be your agency's friend, not foe
Adapting your agency for risk-averse clients
Building an agency culture where everyone can take time off
Setting honest expectations for your agency employees from the start
Agencies need to adapt to effectively manage Gen Z employees
Should you start your own agency because your boss is making too much off of your work?
Should your small agency hire senior-level pros?
What new rules on overtime and non-competes mean for agencies
Building trust and letting your team shine
Should your agency sell itself as a fractional CxO to clients?
Accepting equity as payment for agency services
Get over your fear of hiring employees
Handling frustration as an agency owner
How to handle extended payment term requests from agency clients
Avoiding time-wasting in your agency
What recent media layoffs mean for PR agencies
Did your agency have a rough 2023?
Agencies succeed through consistency and evolution
Are digital agencies dead?
Beware easy-to-sell but hard-to-serve clients for your agency
Small agencies should beware the big brands
How to motivate your agency's freelancers
The value of outside perspective to agency owners
Hidden overservicing by agency employees
What to do when your agency needs new revenue NOW
Real talk about agency websites
Chaos is not a virtue for agencies
The rising salary demands of agency employees
Setting expectations for agency clients
Should AI upend your agency business model today?
Getting agency-client contracts done right
The aftermath of firing agency employees for cause