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All Episodes

As Built — 137 episodes

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Title
1

The People Behind The Project

2

Ria Vogiatzi Xenou: From Football Stadiums to Luxury Resorts

3

Why Your Firm Needs A Marketing Strategy

4

Business Development Is Everyone's Job

5

Can Big Firms Differentiate?

6

The Strategy Tax: Why Your Marketing Team Never Gets to the Important Work

7

Found by AI: What Architects Need to Know About How Clients Search Now

8

Impact Is Our Business: CannonDesign on Growth, Integrity, and What Comes Next

9

Niche vs. Generalist: What Your Firm Is Already Telling You

10

CityCollective

11

How to Stop Writing Boring Firm About Pages

12

How to Market a Project Type You've Never Done Before

13

Project Sheets 2.0: Win More RFPs With Smarter Submissions

14

Questions We're Frequently Asked

15

How Are Your New Year's Resolutions Going?

16

Building Up Resilience

17

Should Your Firm Enter Competitions?

18

Communicating Across Generations

19

Navigating an Acquisition

20

The Architect Stereotype and How It Impacts the Profession

21

Being Honest About Sustainability

22

How to Make the Most of Award Opportunities

23

Is SEO Still a Thing?

24

Dynamist: How to Think About Visual Content

25

Interview with Marion Weiss, FAIA & Michael Manfredi, FAIA

26

Social Media for Architects - Episode 111

27

Multi-Generational Marketing – Episode 110

28

Personal Branding – Episode 109

29

As Built Interview with Kay Sargent, FASID, FIIDA - Episode 108

30

Discoverability: What It Is and Why It's Important - Episode 107

31

Tech Stack: How to Think About an AI Policy - Episode 106

32

Interview with Matthew Mueller, AIA - Episode 105

33

ICYMI: ICFF and NeoCon - Episode 104

34

Interview with WHY Architecture

35

Interview with Weiss/Manfredi Architecture/Landscape/Urbanism

36

Interview with Studio Gang

37

Interview with Renzo Piano Building Workshop

38

Interview with Selldorf Architects

39

Interview with Kengo Kuma & Associates

40

Interview with Malcolm Reading, LVO, RIBA, Hon FRGS

41

Interview with Julián Zugazagoitia, Director & CEO of the Nelson-Atkins Museum of Art

42

Interview with Mark Wagner - Episode 95

43

Connecting Print with Digital - Episode 94

44

Tech Stack: Google Chrome Sell-Off - Episode 93

45

What's In a Name? - Episode 92

46

Tech Stack: Marketing Calendar Tools - Episode 91

47

The Eternal Feedback Loop - Episode 90

48

The RFP: Details are opportunities - Episode 89

49

Single Static Image - Episode 88

50

Curiosity - Episode 87

51

Marketing Bias - Episode 86

52

Interview with Don Semple, AIA, Partner at Krueck Sexton Partners - Episode 85

53

Tech Stack: Website Images: How Big Is Too Big? - Episode 84

54

Growth Challenge: Keeping Current On Your Contacts - Episode 83

55

Building Consensus - Episode 82

56

Interview with Jakeb Novak, AIA - Episode 81

57

Tech Stack: Cookie Update - Episode 80

58

Expanding the Map - Episode 79

59

Weighing Publishing Platform Options - Episode 78

60

Growth Challenge: The Washing Problem - Episode 77

61

Malcolm Reading, RIBA - Episode 76

62

Tech Stack: LinkedIn Platform Updates - Episode 75

63

Trade Show Best Practices - Episode 74

64

Panic is not a Marketing Strategy - Episode 73

65

AI Updates to Discoverability - Episode 72

66

Fighting Social Sameness - Episode 71

67

Unlocking Your Firm's IP - Episode 70

68

As Built Interview with Diane Hoskins, FAIA, NCARB - Episode 69

69

Growth Challenges: Reporting - Episode 68

70

Are You Getting In Your Own Way? - Episode 67

71

Project Fatigue - Episode 66

72

Consistency Is Not The Enemy - Episode 65

73

Building Up Your Network - Episode 64

74

Tech Stack: Image Assets - Episode 63

75

As Built Interview with Chris Fogarty, AIA, RIBA - Episode 62

76

Setting Up Advisors - Episode 61

77

Growth Challenges: Getting Work in a New Market Sector - Episode 60

78

Ep 59: As Built Interview with Eli Hoisington, AIA, LEED AP

79

Setting Expectations for Communications Tools - Episode 58

80

Lies We Tell Ourselves: Set it and Forget it - Episode 57

81

Too Many Meetings - Episode 56

82

Simply the Best (At What You Do) - Episode 55

83

Tech Stack: Web Hosting - Episode 54

84

Checkup: Project Closeout Checklist - Episode 53

85

Lone Wolf Syndrome - Episode 52

86

Message in a Bubble - Episode 51

87

New Year's Resolution Pressure - Episode 50

88

The Selfish Green Character Who Stole Marketing - Episode 49

89

The Balanced Practice - Episode 48

90

Zen and the Art of Marketing Maintenance - Episode 47

91

Checkup: CRM - Episode 46

92

As Built Interview with Brent Buck

93

When Everyone Is a Marketer - Episode 44

94

Why Does Your Firm Need a Marketing Strategy? - Episode 43

95

Jonathan Marvel, FAIA, ASLA Affiliate, ANFA - Episode 42

96

It's Not About You - Episode 41

97

Growth Challenges: Partner Exit - Episode 40

98

Tech Stack: Brand Standards for Video Calls - Episode 39

99

Paul Clayton, AIA, LEED AP - Episode 38

100

Growth Challenges: Adding a New Partner - Episode 37

101

E-Newsletters - Episode 36

102

Bringing Two Firms Together - Episode 35

103

It's Holiday Prep Time! - Episode 34

104

When Is Obsession with Competition Healthy? - Episode 33

105

As Built Interview with Carolyn Kiernat, AIA - Episode 32

106

Growth Challenges: Retirement - Episode 31

107

How Architecture Firms Can Differentiate Themselves - Episode 30

108

Carol Ross Barney, FAIA, HASLA - Episode 29

109

How Building Materials Can Address Rising Costs - Episode 28

110

Motivation - Episode 27

111

Building Relationships - Episode 26

112

As Built Interview with Anthony Vincent Pope - Episode 25

113

Growth Challenges: Time - Episode 24

114

Is Getting Published All That Matters? - Episode 23

115

Building Sustainability into Your Practice with Daniel Piselli, AIA, LEED AP, CPHD - Episode 22

116

TechStack: Digital Asset Management Systems (DAMs) - Episode 21

117

How to Succeed with Photography - Episode 20

118

Are You Talking About the Problems You Solve? - Episode 19

119

Growth Challenges: Communication - Episode 18

120

Who's Doing Business Development? - Episode 17

121

Information Expectations in Marketing - Episode 16

122

As Built Interview with David Thompson, AIA - Episode 15

123

Social Footprint - Episode 14

124

Hybrid Selling & Business Development - Episode 13

125

Feedback - Episode 12

126

As Built Interview with Shawn Basler, AIA, Co-CEO at Perkins Eastman - Episode 11

127

Who Are You (Really) Marketing To? - Episode 10

128

Yen Ong, FAIA, NCARB, LEED AP / Partner - Episode 9

129

Does Your Marketing Department Look Like the Past or the Future? - Episode 8

130

How to Overcome the Boom and Bust Cycle - Episode 7

131

You Don't Bring Me Value Anymore - Episode 6

132

Using Inbound Marketing for Architecture Firms - Episode 5

133

Decisions! How The Way Your Firm Makes Decisions Change As Your Firm Grows - Episode 4

134

Succession - Episode 3

135

Techstack: CRMs (Client Relationship Management Systems) - Episode 2

136

What Makes a Successful Architecture Firm Website - Episode 1

137

Welcome to the As Built Podcast!