All Episodes

Rob Ward | A Top Venture Capitalist Analyzes the AI Landscape

Michael Treff | A Mid-Year Update From the B2B Front Lines

Drew Pinto | Time to Think About Architecture

Dr. David Bray | Managing the Geopolitical Landscape

Joe Gagliese | What Does Social First Even Mean & Is It Right For You?

Mike Kaput | Structuring Your Company for AI - An Update From the Front Lines

Tom Goodwin | If You Dropped the Best Marketers of the 1950's Into Today's Environment, How Would They Do?

Kim Whitler | Why Are Executives Engaging in Activism That Creates Business Risk?

Jean English | The AI Marketing Battle: A View from the Front Lines

Joe Perello | The Credibility Challenge – Thoughts on Authenticity in an Artificial Marketplace

Rishad Tobaccowala | A Futurist Talks About What's Next for Marketers and Agencies

Dan McCarthy | University of Maryland - The Unit Economics of AI - Can LLMs Actually Make Money?

Shiv Singh | CEO, Savvy Matters - Where AI Is Taking Marketing: Things That Make You Go “Hmm”

Peri Hansen | Leader, CMO Practice, Korn Ferry - Is Marketing Still Marketing?

Dave Penski | Publicis Groupe | Media in the Age of AI: PART 2

Dave Penski | Publicis Groupe | Media in the Age of AI | Part 1

Megan Lally | CEO, Highdive | What Your Agency Wants to Tell You But Won't

Richard Sanderson | The 2026 Spencer Stuart CMO Survey - Marketers in the Messy Middle

Nic Chidiac | Razorfish | Your Customers Aren’t as Loyal as You Think They Are - The Fragile Nature of Loyalty

Bill Zengel | ANA | The Confident B2B Marketer - Are You One of the Few?

Tom Goodwin | Reflections on AI - Questions, Contradictions & Observations

Pete Imwalle | Former CEO, RPA | Agency Economics in the Age of AI

James Shira | What Your CIO Wants to Tell You But Won't | Principal, Global CIO and Global CISO, PwC

Rob Ward | A Top Venture Capitalist Analyzes the AI Landscape | Co-founder GP | Meritech Capital

Dissecting Compensation - A Primer on Understanding, Negotiating and Managing Pay

Alex Schultz | CMO at Meta | Marketing at Meta - The View From the Eye of the Storm"

DJ Patil | An Update From the Front Lines of AI - A Perspective From Spock on the Bridge

Dick Satterfield | Could I, Would I, Should I Leave? - A Career Management Discussion

The Top 5 Mistakes CEOs and Boards Make When Hiring CMOs | Kate Bullis - David Wiser | ZRG Partners

Tom Stein and Jann Schwarz | The Truth Behind the Curtain in B2B Marketing

Dr. Joel Shapiro | Kellogg School | What an NFL Injury Analysis Can Teach Business About Resilience

Michael Treff, CEO Code and Theory | B2B Marketing - The Year in Review & the Year Ahead

Evan Wittenberg | Chief People Officer, VuMedi | What HR Really Thinks About Marketing

Brand U - Building Your Personal Brand as a Marketing Leader | Kip Knight | CMO Coaches Founder

AI - The Year in Review & The Year Ahead | Andy Sack and Adam Brotman | Forum3

AI Is Smashing the Marketing Funnel & It Might Crush CMO's in the Process | Mike Walrath | Yext

The AI Application Layer - The Good, The Bad, And The Ugly | Jim Lecinski, Northwestern-Kellogg

Solving the AI Cold Start Problem - Managing the C-Suite & Culture Gaps | Abhay Parasnis

Richard Sanderson | Dissecting Compensation Understanding, Negotiating and Managing Pay" Part 2

Dissecting Compensation A Primer on Understanding, Negotiating and Managing Pay | Richard Sanderson

The Fine Art of Reducing Marketing Expense in an AI World | Dwight Hutchins |Boston Consulting Group

The Top Mistakes CMO's Make During the Interview Process | Kate Bullis & David Wiser | ZRG Partners

Shiv Singh | CEO Savvy Matters | Why Cannes Can't - Things That Aren't Covered at the Big Soiree

Dan McCarthy | Professor - University of MD | The Unfairness & Disparate Impact of Privacy Policy

Scott Lindquist | What Your CFO Wants To Tell You, But Won't

Kim Whitler | Colonel Mustard in the Study With the Job Spec How Poor Design Shortens CMO Lifespans

Tom Goodwin | If You Dropped the Best Marketers of the 1950's Into Today's Environment, How Would They Do?

David Aaker | Vice Chair, Prophet | Why is Brand Value Still Not a Generally Accepted Principle?

Auren Hoffman | Why Vendor Management Is A Skill You Need to Master Now | Chairman SafeGraph, Former LiveRamp CEO

Peri Hansen | Leader, CMO Practice, Korn Ferry - Is Marketing Still Marketing?

Dan Salkey | Small World | Merging Marketing & Entertainment - Is It Right For Your Business?

Adam Brotman and Andy Sack | Co-Founders, Forum3 | It's a Bird! It's a Plane! Holy Sh!t, It's AI!

Michael Treff | CEO, Code and Theory | Why Your AI Strategy Needs to Be More Than Tools & Efficiency - An Agency Perspective

Nancie McDonnell Ruder | CEO, Noetic Consulting | You're Brought In to Fix the Brand - Now What?

Eugene Soltes | Harvard | Managing the Gray Area - The Fine Line Between Puffery & Lying | Part 2

Eugene Soltes | Harvard | Managing the Gray Area - The Fine Line Between Puffery & Lying | Part 1

Teresa Barreira | Publicis Sapient | The Case For & Against CMO's - Do Companies Really Need One?

Jack Myers | The Media Revolution Has Arrived - Are You Prepared for the Next Wave?

Dr. Joel Shapiro | Northwestern | The Grocery Prediction Case - It's Not Just About the Data

Evan Wittenberg | Chief People Officer, VuMedi | What HR Really Thinks About Marketing

Andrew Medvedev | A Perspective on Business Schools - The Race to Keep Up With the Marketplace

Jim Lecinski | The Insomnia Cookies Case - The GOST Model Taught at Northwestern

Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing

John Rudaizky | Global CBO and CMO, EY | Marketing a Service - The Art of Selling Confidence

Rishad Tobaccowala | The Omnicom IPG Merger - What it Means & What's Next | Part 2

Rishad Tobaccowala | The Omnicom IPG Merger - What it Means & What's Next | Part 1

Joe Tripodi | Lessons Learned From a Storied Marketing Career | Former CMO Coca-Cola, Mastercard

Richard Sanderson | A Rapid Evolution in the Marketplace - The Spencer Stuart 2025 CMO Study

ZRG Partners| The Top 5 Mistakes CEOs and Boards Make When Hiring CMOs| Kate Bullis and David Wiser

Gary Briggs | Marketing Observations and Lessons Learned From the 24' Presidential Election | Part 2

Gary Briggs | Marketing Observations and Lessons Learned From the 2024 Presidential Election

Gabrielle Kessler | SVP Brand Experience, We Are Social | A Primer on Experiential Marketing

Josh Golden | Vulnerability & Personal Branding - Two 2-Edged Swords | CMO Confidential

Prof Daniel McCarthy | Door Dash and Food Delivery - The Case For Building a Subscription Model

Kip Knight | Putting the Chief in CMO - Being Good at Marketing Isn't Enough | CMO Confidential

Carilu Dietrich | B2B Marketing - 2024 The Year in Review + The Year Ahead | CMO Confidential

Peter Fader | Wharton School | The Warby Parker Case - I Can See Clearly Now With My CLTV Glasses On

McKinsey & A.N.A | Marketing - The Battle Between Believers & Non-Believers - Part 2 | Replay

McKinsey & A.N.A | Marketing: The Battle Between Believers & Non Believers | Part 1

Adam Brotman and Andy Sack | Forum 3 | It's a Bird! It's a Plane! Holy Shit, It's AI! Part 2

Adam Brotman and Andy Sack | Forum 3| It's a Bird! It's a Plane! Holy Shit, It's AI!" Part 1

Jon Davids | CEO, Influicity | The Synthetic Influencer - Should Brands Do It Themselves? |

Jim Stengel | Former P&G CMO |A Top Marketer Riffs on What It Takes to be a Successful CMO

Chris Andrew | CEO Scrunch AI | Is Your New Best Customer an AI BOT - Welcome to the New Frontier

Tom Stein | Chairman, Stein IAS | The Inherent B2B Marketing Problem & What to Do About It

Jason Radisson | New CMOs at the Inflection Point – Tips for the Hard Situations | CMO Confidential

Jean English | Big Tech & B2B Marketing-What You Need to Know | Juniper Networks | CMO Confidential

Joyce Kim | Report From the Front Lines of Cybersecurity & What It Means for Marketers | Zscaler

The Digital Ad Industry is Built on the Wrong Principles & Other Things That Make You Go Hmmm

Scott Griffiths | Primer on the Marketing CFO - Why it Might Be Right for You | CMO Confidential

Seth Matlins |Why is Marketing in a Perpetual State of Chaos? | CMO Confidential | Forbes CMO Network

Matt Carey |Home Depot | The Marketing Interface With Tech, IT, AI and CX - An Acronym Feast! | CMO Confidential

Michael Treff | CMO Confidential | Using AI for Anticipation vs. Reaction - An Agency Perspective

Kim Whitler | A Marketing Potpourri - CMO Stages, Activism Research and Name Image & Likeness(NIL)

Daniel McCarthy | CMO Confidential | The Rise & Fall of Peloton as Seen Through the Eyes of CLTV

Karna Crawford | CMO Confidential | The Customer Loyalty Crisis & What to Do About It

Kate Bullis | CMO Confidential | A Top Search Executive's View of Tech, Marketing & the Marketplace

How to Collaborate With Non-Believers Panel |Association of National Advertisers | CMO Confidential

What Your Team Wants to Tell You But Won't | Leesa Eichberger Amanda Reierson | CMO Confidential

The CMO As Connective Tissue - A Top Search Executive's Perspective on the Position | Peri Hansen

A Marketer Turned Tech Exec Talks About Big Data, Mainframes & AI | Phil Buckellew| CMO Confidential

An Influencer Primer - How to Avoid Potholes on The Yellow Brick Road |Jon Davids | CMO Confidential

Marketing Valuation | The Battle Between Believers and Non-Believers Part 3 | Greg Silverman

Must Marketing Always Start From Scratch - The Quest to End the Snowflake Problem | Jonathan Knowles

What Your CFO Wants to Tell You But Won't | Scott Lindquist | CMO Confidential

An Update From the the B2B Marketing Front Lines | Carilu Dietrich

A Consultant Turns Professor Discusses the B-School Curriculum | Lynne Segall |

What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah

Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |

Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential |

Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential |

The Case For Customer Lifetime Value - Why Is This So Hard? | Daniel McCarthy | CMO Confidential |

Is Artificial Intelligence Like Taking the Red Pill or the Blue Pill? | CMO Confidential | DJ Patil

Peter Fader: Ignore Customer Data at Your Peril - It's the Secret Sauce for Growth

Marketing - The Battle Between Believers & Non-Believers - Part 2

Marketing - The Battle Between Believers and Non-Believers: Part 1

Sean Peters: A Report From the Media Front Lines of Publicis Media

Richard Sanderson: It Was the Best of Times. It Was the Worst of Times. A Search Perspective on the State of Marketing

Seth Matlins: Is the CMO Position the Hardest Job in Business?

Paul Worthington: Why Is B2B Marketing So Bad And What To Do About It - Part 2

Sally Henderson: What CMO's Talk About Behind Closed Doors - Part 2

Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 2 of 2

Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 1 of 2

Bob Liodice: The ANA CEO Talks About the Future of Marketing

Kim Whitler: The Budweiser Case - A Look at How Not to Manage Socio-Political Issues

Jim Stengel: A Top Marketer Riffs on What It Takes to be a Successful CMO

Jack Myers: Chaos in the Marketplace - The Generational Shift in Media Agencies

Alan Gellman: Behind Closed Doors - A Coach Dishes on What CMO's Talk About in Private

Dick Satterfield: Could I, Would I, Should I Leave? - A Career Management Discussion

Jeff Severts: What's Wrong with Interviewing, Hiring & Compensation and What to Do About it

Tom Goodwin: A Contrarian Take on Everything, Everywhere, All at Once

Talking About Social Impact - The Marketplace, the Customer & the Marketer

Carilu Dietrich: B2B Marketing - A Report From the Front Lines

Auren Hoffman: Big Data,The Martech Stack, & Vendor Management - Surviving the Revolution

Lindsey Hagens: A Look at Fractional Work - Is It Right For You And Your Company

Pato Spagnoletto: A Content Streamer's View of Media & The Marketplace

Paul Madera - A Venture Capitalist Talks About Artificial Intelligence

Richard Sanderson: A Top Executive Search Perspective on Marketing, Sales, Comms & the CMO Position

Dave Penski: A Media Maven Discusses the Marketplace, Media, and CMOs

Gary Briggs: An Experienced CMO And Board Member With Technology Chops Talks Marketing

Margo Georgiadis: A CEO, Board Member, and Former CMO Talks Business, Tech, Health & Marketing

Tom Seclow: A 360°Look at the CMO Interview - An Insider Dishes on What Really Goes Down

Cliff Scott: Are You The Leader & Strategist You Think You Are And How to Check

Paul Hirsch: Why Is B2B Marketing So Bad & What To Do About It

Robert Chesnut: Protecting Your Business Integrity: Advice From A Chief Ethics Officer

DJ Patil: A Data Scientist Turned Investor Talks Tech, Marketing & Public Policy

Rishad Tobaccowala: A Leading Business Thinker & Futurist Talks About What's Next

Tom Goodwin: A Futurist and Innovation Expert Talks About Nowism

Bill Cobb: A Marketing Trained CEO Talks About Business & the CMO Position

David Kenny: An Experienced CEO Talks About Marketing, Measurement & the Future

Brian Vos: An Operations Trained CEO Dishes on How He Views Marketing

Tyler Bluth: A Primer on the Marketing Chief Financial Officer Position & Why You Might Consider it for Your Organization

Kim Whitler: A Top B-School Professor Shares Research on Brands Taking a Stand on Social and Political Issues

Dave Reibstein: A B-School Professor Talks About Marketing - Brand Value, Measures and the Metaverse

Gary Stibel: A Consumer Products Consultant Talks About Marketing - The Good, The Bad & The Ugly

Margaret Molloy: The Case for Simplicity in a Complex World, How to Decomplexify Your Marketing

Kim Whitler: A Comprehensive Look at Fixing the CMO Position

Paul Roetzer: A View from the Front Lines of Artificial Intelligence

Carilu Dietrich: Top 5 Reasons B2B CMO's Get Fired

Ron Guerrier: Why Marketing and IT Should be BFF's

Kip Knight: Why CMO’s Should Learn Finance

Clive Sirkin: Why Marketing Creativity is in Decline/What to Do About it

Joe Perello: Lessons Learned as the First Ever CMO of New York City

Craig Coffey: How to Increase Your Chance of Succeeding as a CMO

Tom Seclow: An Executive Search Perspective on Marketing and CMO's

Tom Kirk: What Your Agency Wants To Tell You But Wont (Part 2)

Nancy Zwiers: Why Is Marketing Innovation So Freaking Hard?

Paul Madera: What do Venture Capitalists Really Think About Marketing

John "Ozzy" Osborn: What Your Agency Really Wants to Tell You But Won't

Pat Mendelson: How Your Creative Team Really Wishes You'd Run A Meeting

Jeff Culliton: How To Run An RFP Without Crushing Your Agencys Soul

Jeff Serverts: Is The CMO Species Headed For Extinction?

Carilu Dietrich: What It's Really Like in the B2B Start-Up World

Kip Knight - Why The Short Shelf Life Of CMOs