All Episodes
CMO Confidential — 180 episodes
Kristin Wozniak | Too Much Data & Not Enough Thinking - Are You Following Goodhart's Law?
Maryam Banikarim | What CMO's Talk About Behind Closed Doors
Neal Mann | AI Agents as Teammates - Are You Really Ready to Work Together?
Dr. Ed Dobbles | Research and Analytics in an AI World
Brent Rivard | Why Are So Many Marketers Ignoring the $8.3 Trillion Market Hiding in Plain Sight?
Aarron Spinley | The Concept of Customering - Is Technology Overwhelming the Customer Experience?
Rob Ward | A Top Venture Capitalist Analyzes the AI Landscape
Michael Treff | A Mid-Year Update From the B2B Front Lines
Drew Pinto | Time to Think About Architecture
Dr. David Bray | Managing the Geopolitical Landscape
Joe Gagliese | What Does Social First Even Mean & Is It Right For You?
Mike Kaput | Structuring Your Company for AI - An Update From the Front Lines
Tom Goodwin | If You Dropped the Best Marketers of the 1950's Into Today's Environment, How Would They Do?
Kim Whitler | Why Are Executives Engaging in Activism That Creates Business Risk?
Jean English | The AI Marketing Battle: A View from the Front Lines
Joe Perello | The Credibility Challenge – Thoughts on Authenticity in an Artificial Marketplace
Rishad Tobaccowala | A Futurist Talks About What's Next for Marketers and Agencies
Dan McCarthy | University of Maryland - The Unit Economics of AI - Can LLMs Actually Make Money?
Shiv Singh | CEO, Savvy Matters - Where AI Is Taking Marketing: Things That Make You Go “Hmm”
Peri Hansen | Leader, CMO Practice, Korn Ferry - Is Marketing Still Marketing?
Dave Penski | Publicis Groupe | Media in the Age of AI: PART 2
Dave Penski | Publicis Groupe | Media in the Age of AI | Part 1
Megan Lally | CEO, Highdive | What Your Agency Wants to Tell You But Won't
Richard Sanderson | The 2026 Spencer Stuart CMO Survey - Marketers in the Messy Middle
Nic Chidiac | Razorfish | Your Customers Aren’t as Loyal as You Think They Are - The Fragile Nature of Loyalty
Bill Zengel | ANA | The Confident B2B Marketer - Are You One of the Few?
Tom Goodwin | Reflections on AI - Questions, Contradictions & Observations
Pete Imwalle | Former CEO, RPA | Agency Economics in the Age of AI
James Shira | What Your CIO Wants to Tell You But Won't | Principal, Global CIO and Global CISO, PwC
Rob Ward | A Top Venture Capitalist Analyzes the AI Landscape | Co-founder GP | Meritech Capital
Dissecting Compensation - A Primer on Understanding, Negotiating and Managing Pay
Alex Schultz | CMO at Meta | Marketing at Meta - The View From the Eye of the Storm"
DJ Patil | An Update From the Front Lines of AI - A Perspective From Spock on the Bridge
Dick Satterfield | Could I, Would I, Should I Leave? - A Career Management Discussion
The Top 5 Mistakes CEOs and Boards Make When Hiring CMOs | Kate Bullis - David Wiser | ZRG Partners
Tom Stein and Jann Schwarz | The Truth Behind the Curtain in B2B Marketing
Dr. Joel Shapiro | Kellogg School | What an NFL Injury Analysis Can Teach Business About Resilience
Michael Treff, CEO Code and Theory | B2B Marketing - The Year in Review & the Year Ahead
Evan Wittenberg | Chief People Officer, VuMedi | What HR Really Thinks About Marketing
Brand U - Building Your Personal Brand as a Marketing Leader | Kip Knight | CMO Coaches Founder
AI - The Year in Review & The Year Ahead | Andy Sack and Adam Brotman | Forum3
AI Is Smashing the Marketing Funnel & It Might Crush CMO's in the Process | Mike Walrath | Yext
The AI Application Layer - The Good, The Bad, And The Ugly | Jim Lecinski, Northwestern-Kellogg
Solving the AI Cold Start Problem - Managing the C-Suite & Culture Gaps | Abhay Parasnis
Richard Sanderson | Dissecting Compensation Understanding, Negotiating and Managing Pay" Part 2
Dissecting Compensation A Primer on Understanding, Negotiating and Managing Pay | Richard Sanderson
The Fine Art of Reducing Marketing Expense in an AI World | Dwight Hutchins |Boston Consulting Group
The Top Mistakes CMO's Make During the Interview Process | Kate Bullis & David Wiser | ZRG Partners
Shiv Singh | CEO Savvy Matters | Why Cannes Can't - Things That Aren't Covered at the Big Soiree
Dan McCarthy | Professor - University of MD | The Unfairness & Disparate Impact of Privacy Policy
Scott Lindquist | What Your CFO Wants To Tell You, But Won't
Kim Whitler | Colonel Mustard in the Study With the Job Spec How Poor Design Shortens CMO Lifespans
Tom Goodwin | If You Dropped the Best Marketers of the 1950's Into Today's Environment, How Would They Do?
David Aaker | Vice Chair, Prophet | Why is Brand Value Still Not a Generally Accepted Principle?
Auren Hoffman | Why Vendor Management Is A Skill You Need to Master Now | Chairman SafeGraph, Former LiveRamp CEO
Peri Hansen | Leader, CMO Practice, Korn Ferry - Is Marketing Still Marketing?
Dan Salkey | Small World | Merging Marketing & Entertainment - Is It Right For Your Business?
Adam Brotman and Andy Sack | Co-Founders, Forum3 | It's a Bird! It's a Plane! Holy Sh!t, It's AI!
Michael Treff | CEO, Code and Theory | Why Your AI Strategy Needs to Be More Than Tools & Efficiency - An Agency Perspective
Nancie McDonnell Ruder | CEO, Noetic Consulting | You're Brought In to Fix the Brand - Now What?
Eugene Soltes | Harvard | Managing the Gray Area - The Fine Line Between Puffery & Lying | Part 2
Eugene Soltes | Harvard | Managing the Gray Area - The Fine Line Between Puffery & Lying | Part 1
Teresa Barreira | Publicis Sapient | The Case For & Against CMO's - Do Companies Really Need One?
Jack Myers | The Media Revolution Has Arrived - Are You Prepared for the Next Wave?
Dr. Joel Shapiro | Northwestern | The Grocery Prediction Case - It's Not Just About the Data
Evan Wittenberg | Chief People Officer, VuMedi | What HR Really Thinks About Marketing
Andrew Medvedev | A Perspective on Business Schools - The Race to Keep Up With the Marketplace
Jim Lecinski | The Insomnia Cookies Case - The GOST Model Taught at Northwestern
Jon Miller | Cofounder Marketo, Engagio | The Gumball Machine is Broken - Rethinking B2B Marketing
John Rudaizky | Global CBO and CMO, EY | Marketing a Service - The Art of Selling Confidence
Rishad Tobaccowala | The Omnicom IPG Merger - What it Means & What's Next | Part 2
Rishad Tobaccowala | The Omnicom IPG Merger - What it Means & What's Next | Part 1
Joe Tripodi | Lessons Learned From a Storied Marketing Career | Former CMO Coca-Cola, Mastercard
Richard Sanderson | A Rapid Evolution in the Marketplace - The Spencer Stuart 2025 CMO Study
ZRG Partners| The Top 5 Mistakes CEOs and Boards Make When Hiring CMOs| Kate Bullis and David Wiser
Gary Briggs | Marketing Observations and Lessons Learned From the 24' Presidential Election | Part 2
Gary Briggs | Marketing Observations and Lessons Learned From the 2024 Presidential Election
Gabrielle Kessler | SVP Brand Experience, We Are Social | A Primer on Experiential Marketing
Josh Golden | Vulnerability & Personal Branding - Two 2-Edged Swords | CMO Confidential
Prof Daniel McCarthy | Door Dash and Food Delivery - The Case For Building a Subscription Model
Kip Knight | Putting the Chief in CMO - Being Good at Marketing Isn't Enough | CMO Confidential
Carilu Dietrich | B2B Marketing - 2024 The Year in Review + The Year Ahead | CMO Confidential
Peter Fader | Wharton School | The Warby Parker Case - I Can See Clearly Now With My CLTV Glasses On
McKinsey & A.N.A | Marketing - The Battle Between Believers & Non-Believers - Part 2 | Replay
McKinsey & A.N.A | Marketing: The Battle Between Believers & Non Believers | Part 1
Adam Brotman and Andy Sack | Forum 3 | It's a Bird! It's a Plane! Holy Shit, It's AI! Part 2
Adam Brotman and Andy Sack | Forum 3| It's a Bird! It's a Plane! Holy Shit, It's AI!" Part 1
Jon Davids | CEO, Influicity | The Synthetic Influencer - Should Brands Do It Themselves? |
Jim Stengel | Former P&G CMO |A Top Marketer Riffs on What It Takes to be a Successful CMO
Chris Andrew | CEO Scrunch AI | Is Your New Best Customer an AI BOT - Welcome to the New Frontier
Tom Stein | Chairman, Stein IAS | The Inherent B2B Marketing Problem & What to Do About It
Jason Radisson | New CMOs at the Inflection Point – Tips for the Hard Situations | CMO Confidential
Jean English | Big Tech & B2B Marketing-What You Need to Know | Juniper Networks | CMO Confidential
Joyce Kim | Report From the Front Lines of Cybersecurity & What It Means for Marketers | Zscaler
The Digital Ad Industry is Built on the Wrong Principles & Other Things That Make You Go Hmmm
Scott Griffiths | Primer on the Marketing CFO - Why it Might Be Right for You | CMO Confidential
Seth Matlins |Why is Marketing in a Perpetual State of Chaos? | CMO Confidential | Forbes CMO Network
Matt Carey |Home Depot | The Marketing Interface With Tech, IT, AI and CX - An Acronym Feast! | CMO Confidential
Michael Treff | CMO Confidential | Using AI for Anticipation vs. Reaction - An Agency Perspective
Kim Whitler | A Marketing Potpourri - CMO Stages, Activism Research and Name Image & Likeness(NIL)
Daniel McCarthy | CMO Confidential | The Rise & Fall of Peloton as Seen Through the Eyes of CLTV
Karna Crawford | CMO Confidential | The Customer Loyalty Crisis & What to Do About It
Kate Bullis | CMO Confidential | A Top Search Executive's View of Tech, Marketing & the Marketplace
How to Collaborate With Non-Believers Panel |Association of National Advertisers | CMO Confidential
What Your Team Wants to Tell You But Won't | Leesa Eichberger Amanda Reierson | CMO Confidential
The CMO As Connective Tissue - A Top Search Executive's Perspective on the Position | Peri Hansen
A Marketer Turned Tech Exec Talks About Big Data, Mainframes & AI | Phil Buckellew| CMO Confidential
An Influencer Primer - How to Avoid Potholes on The Yellow Brick Road |Jon Davids | CMO Confidential
Marketing Valuation | The Battle Between Believers and Non-Believers Part 3 | Greg Silverman
Must Marketing Always Start From Scratch - The Quest to End the Snowflake Problem | Jonathan Knowles
What Your CFO Wants to Tell You But Won't | Scott Lindquist | CMO Confidential
An Update From the the B2B Marketing Front Lines | Carilu Dietrich
A Consultant Turns Professor Discusses the B-School Curriculum | Lynne Segall |
What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah
Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer |
Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential |
Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential |
The Case For Customer Lifetime Value - Why Is This So Hard? | Daniel McCarthy | CMO Confidential |
Is Artificial Intelligence Like Taking the Red Pill or the Blue Pill? | CMO Confidential | DJ Patil
Peter Fader: Ignore Customer Data at Your Peril - It's the Secret Sauce for Growth
Marketing - The Battle Between Believers & Non-Believers - Part 2
Marketing - The Battle Between Believers and Non-Believers: Part 1
Sean Peters: A Report From the Media Front Lines of Publicis Media
Richard Sanderson: It Was the Best of Times. It Was the Worst of Times. A Search Perspective on the State of Marketing
Seth Matlins: Is the CMO Position the Hardest Job in Business?
Paul Worthington: Why Is B2B Marketing So Bad And What To Do About It - Part 2
Sally Henderson: What CMO's Talk About Behind Closed Doors - Part 2
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 2 of 2
Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 1 of 2
Bob Liodice: The ANA CEO Talks About the Future of Marketing
Kim Whitler: The Budweiser Case - A Look at How Not to Manage Socio-Political Issues
Jim Stengel: A Top Marketer Riffs on What It Takes to be a Successful CMO
Jack Myers: Chaos in the Marketplace - The Generational Shift in Media Agencies
Alan Gellman: Behind Closed Doors - A Coach Dishes on What CMO's Talk About in Private
Dick Satterfield: Could I, Would I, Should I Leave? - A Career Management Discussion
Jeff Severts: What's Wrong with Interviewing, Hiring & Compensation and What to Do About it
Tom Goodwin: A Contrarian Take on Everything, Everywhere, All at Once
Talking About Social Impact - The Marketplace, the Customer & the Marketer
Carilu Dietrich: B2B Marketing - A Report From the Front Lines
Auren Hoffman: Big Data,The Martech Stack, & Vendor Management - Surviving the Revolution
Lindsey Hagens: A Look at Fractional Work - Is It Right For You And Your Company
Pato Spagnoletto: A Content Streamer's View of Media & The Marketplace
Paul Madera - A Venture Capitalist Talks About Artificial Intelligence
Richard Sanderson: A Top Executive Search Perspective on Marketing, Sales, Comms & the CMO Position
Dave Penski: A Media Maven Discusses the Marketplace, Media, and CMOs
Gary Briggs: An Experienced CMO And Board Member With Technology Chops Talks Marketing
Margo Georgiadis: A CEO, Board Member, and Former CMO Talks Business, Tech, Health & Marketing
Tom Seclow: A 360°Look at the CMO Interview - An Insider Dishes on What Really Goes Down
Cliff Scott: Are You The Leader & Strategist You Think You Are And How to Check
Paul Hirsch: Why Is B2B Marketing So Bad & What To Do About It
Robert Chesnut: Protecting Your Business Integrity: Advice From A Chief Ethics Officer
DJ Patil: A Data Scientist Turned Investor Talks Tech, Marketing & Public Policy
Rishad Tobaccowala: A Leading Business Thinker & Futurist Talks About What's Next
Tom Goodwin: A Futurist and Innovation Expert Talks About Nowism
Bill Cobb: A Marketing Trained CEO Talks About Business & the CMO Position
David Kenny: An Experienced CEO Talks About Marketing, Measurement & the Future
Brian Vos: An Operations Trained CEO Dishes on How He Views Marketing
Tyler Bluth: A Primer on the Marketing Chief Financial Officer Position & Why You Might Consider it for Your Organization
Kim Whitler: A Top B-School Professor Shares Research on Brands Taking a Stand on Social and Political Issues
Dave Reibstein: A B-School Professor Talks About Marketing - Brand Value, Measures and the Metaverse
Gary Stibel: A Consumer Products Consultant Talks About Marketing - The Good, The Bad & The Ugly
Margaret Molloy: The Case for Simplicity in a Complex World, How to Decomplexify Your Marketing
Kim Whitler: A Comprehensive Look at Fixing the CMO Position
Paul Roetzer: A View from the Front Lines of Artificial Intelligence
Carilu Dietrich: Top 5 Reasons B2B CMO's Get Fired
Ron Guerrier: Why Marketing and IT Should be BFF's
Kip Knight: Why CMO’s Should Learn Finance
Clive Sirkin: Why Marketing Creativity is in Decline/What to Do About it
Joe Perello: Lessons Learned as the First Ever CMO of New York City
Craig Coffey: How to Increase Your Chance of Succeeding as a CMO
Tom Seclow: An Executive Search Perspective on Marketing and CMO's
Tom Kirk: What Your Agency Wants To Tell You But Wont (Part 2)
Nancy Zwiers: Why Is Marketing Innovation So Freaking Hard?
Paul Madera: What do Venture Capitalists Really Think About Marketing
John "Ozzy" Osborn: What Your Agency Really Wants to Tell You But Won't
Pat Mendelson: How Your Creative Team Really Wishes You'd Run A Meeting
Jeff Culliton: How To Run An RFP Without Crushing Your Agencys Soul
Jeff Serverts: Is The CMO Species Headed For Extinction?
Carilu Dietrich: What It's Really Like in the B2B Start-Up World
Kip Knight - Why The Short Shelf Life Of CMOs