All Episodes
Future Proof — 238 episodes
You Win or You Learn: How Carlsberg Is Innovating in the Age of AI
What Can Marketers Learn from TikTok's Growth Engine?
Tentacles of Excellence: Why is Managing Customer Experience Even More Important for Brands Today?
The Goodness of Milk: How Arla Foods use Intelligence to Spark Innovation and Find Growth
Could Context Replace Identity in Marketing?
How Does Streaming Video Drive Cultural Strategy for Brands?
Crossing the Rubicon: Can AI Make Brands Stronger Without Killing Creativity?
What is the Evolving Role of Video and Trusted Creator Voices?
Kantar BrandZ 2026: A conversation with Asmita Dubey, Chief Digital and Marketing Officer, L'Oréal
Kantar BrandZ 2026: A conversation with Brett Hannath, Chief Marketing Officer, Intel
Kantar BrandZ 2026: A conversation with Don McGuire, EVP and Chief Marketing Officer, Qualcomm Incorporated
Kantar BrandZ 2026: A conversation with Drew Panayiotou, Chief Marketing Officer, Keurig Dr Pepper
Kantar BrandZ 2026: A conversation with Jonathan Adashek, SVP, Marketing and Communications, IBM
Kantar BrandZ 2026: A conversation with Mark Weinstein, Chief Marketing Officer, Hilton
Kantar BrandZ 2026: A conversation with Michael Manske, Chief Brand, Marketing and Communications Officer, Polestar
Kantar BrandZ 2026: A conversation with Esi Eggleston Bracey, Marketing Leader
Destination Effectiveness: How Virgin Atlantic Set a Clear Course for Growth
What Happens to Your Brand when LLMs Become the Gatekeeper?
How Do You Future Proof a 180 Year Old Luxury Brand?
Designing For Success: Behavioural Fuels, Frictions and Innovation That Sticks
Beyond LLMs: where AI, Culture and Humans Redefine Innovation
Crafting Early Advantage: Human Insights + AI as Engines of Innovation
Shopping and Sipping: The Future of Beverage Shopper Marketing
Booking the Feeling: Emotion, Brand & the Connected Trip at Booking.com
Shaping Marketing Effectiveness in 2026 with Google
How AI and Neuroscience Are Changing Marketing
Customer Experience in 2026: Balancing AI Innovation with Human Connection
How Gaming Is Up-Leveling Marketing: Lessons from Discord’s Community-Driven Approach
Humanising innovation: customer-centric transformation at Zurich Insurance
The Power of In-Scene Media in Modern Advertising with Cory Treffiletti
How KFC is sticking with what works, and sticking with chicken: The Best Christmas Ads 2025
The Future of Spending: Inside Visa’s Consumer Intelligence
Unlocking the Power of Out-of-Home Advertising with Dan Levi
TikTok’s Evolution: From Authenticity to Attention with Esteban Ribero
How Carlsberg Britvic puts product experience at the heart of innovation R&D with Dr. Caroline Withers
How do you leverage AI for a full picture of creative effectiveness? With Anastasia Leng
Reimagining Wellness: Creativity, AI and Trust in Health with Claudia Calori
Meta: How AI is transforming advertising with Derya Matras
From Pause to Play: Mapping Amazon Ads Canvas with Chris Mullins
Beyond the Funnel: Reimagining B2B Marketing with Ty Heath & Caroline Day
How does Reckitt harness AI to drive transformation?
From Rides to Reach: Mobility Media Unlocked with Matt Trandall
Signals of Impact: Rethinking Creative, Measurement, and Gen Z with Crystal Worthem and Sapphire Yi-Dyer
Innovating with creative consistency: Diageo’s design discipline for lasting brand impact
Why being Daring with Dairy matters to Arla
The Future of Advertising in a Retail-Driven AI World
From launch to impact: insights for innovation success
Kantar BrandZ Insights from Brand Builders 2025: A conversation with Georgia Balinsky, Vice President, Global Head of Brand & Creative, RBC
Kantar BrandZ Insights from Brand Builders 2025: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev
Kantar BrandZ Insights from Brand Builders 2025: A conversation with Abhinav Kumar, Global Chief Marketing Officer, Tata Consultancy Services
Navigating Consumer Trust in Advertising
The Power of Meaningful Difference in Marketing
Paws and Effect: Marketing Strategies in the Canine World
The Real Magic Cannes Creative Brand of the year, Coca-Cola with Islam ElDessouky
From FOMO to Function: How Should Marketers Leverage GenAI?
How can marketers get the most out of their digital campaigns?
Future Proof: Why marketers need to evolve their approach to Brand Performance
How the Streaming Experience is Evolving for Viewers and Marketers
What are Kantar’s key Marketing Trends for 2025?
This Year Next Year: What’s going on in Advertising and Media?
Brand Strategy Unpacked: Unearthing the essence of Eurovision
Brand Strategy Unpacked: Connecting via Collabs and Culture with Malibu
The secrets behind innovative strategies and partnerships at Iceland
Unlocking Innovation: Insights from Unilever’s Philippa Tilley
Brand Strategy Unpacked: Creating collabs for growth with Iceland and Myprotein
TikTok Shop: Revolutionising e-commerce with live shopping and innovation
Unlocking Bold Growth: Insights from PepsiCo’s Mustafa Shamseldin
The Best Christmas Ads 2024: From Elves to Ads - TUI’s Toby Horry on Brand Building
The Best Christmas Ads 2024: Cracking the Code of Creative Effectiveness with McCann
The Best Christmas Ads 2024: Cadbury’s Secret Santa Campaign
Talkmobile: How a ruthlessly simple customer experience delivered market leading growth
Creative strategies for Magnum with Denise Van Strien and Camilla Facin
Navigating the future of digital advertising with Meta's Richard Lloyd
HSBC UK: Banking on bold authentic marketing for success
Unveiling the power of behavioural science in marketing: A deep dive with Richard Shotton
Tech frustrations and chocolate breaks, a conversation with KitKat’s creative minds
Decoding IKEA’s marketing success
How can CMOs build a more trusted media landscape?
From This Year to Next: Predicting Media’s Future with GroupM’s Kate Scott-Dawkins
How to harness Generative AI for creative effectiveness?
How should brands Find New Space?
Why do brands need to Be More Present?
Why do brands need to Predispose More People?
Why do brands need to Be Meaningfully Different to More People to drive growth?
AI 2030: Provoking insights for smarter and more efficient outcomes
Marginal to mainstream innovation: How looking to the 1% could unlock your future brand growth
What challenges do CMOs face today? A conversation with Mark Read, CEO of WPP
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Sumit Virmani, Chief Marketing Officer, Infosys
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Kirti Singh, Chief Analytics, Insights and Media Officer, P&G
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Jane Wakely, Chief Consumer and Marketing Officer, PepsiCo
How Reckitt uses attention to elevate their campaigns from playback to payback
How Guinness (nitro)surged their innovation
The secrets behind winning products with Product of the Year
Connected Innovation: How to innovate differently
How viral humour boosted one of Nordics’ leading travel brands
Brand Strategy Unpacked: Cracking the Cadbury Code
Content production in 2024 and beyond
Crispy is the key to creative effectiveness at KFC
Behavioural science in practice: Unlocking the magic
Learning from TikTok’s growth story
How better creative boosts business
Reimagining fragrances: Breaking the rules with Felix Frowein
Bloom & Wild’s Story of Gifting Innovation
Revolutionising marketing with Kantar's AI-Powered insights
Future Proof: Does digital advertising earn its keep?
Insights from Brand Builder Series – A conversation with Ravi Santhanam, CMO, Head Corporate Communications, HDFC Bank
39. How behavioural science can drive commercial innovation
Insights from Brand Builder Series – A conversation with Stuart Spencer, Group Chief Marketing Officer, AIA
Insights from brand builders series – A conversation with Stephan Czypionka, VP Global Marketing Performance, Coca-Cola
Insights from Brand Builder Series – A conversation with Martin Renaud, Exec VP, Global CMO and Sales Officer, Mondelēz
Insights from Brand Builders Series – A conversation with Asmita Dubey, Chief Digital & Marketing Officer, L’Oréal
38. Machines scoring Machines: Exploring AI-Generated creative in advertising
37. Reinventing Baileys for a new generation
36. How does using facial coding in ad testing help create better ads?
35. Is your imagination fuelling growth?
34. How Cinépolis used humour to bring audiences back to the cinema after COVID-19
33. How to innovate differently in a crowded market
32. How venture hubs drive innovation and benefit business?
31. Future Proof: The power of innovation in driving brand growth.
30. How can CMOs prepare for success in 2023?
29. What does media look like in 2023?
28. Can being creative drive profitability?
27. Why representation matters to brands
26. How should the worlds of culture, technology and policy interact?
25. How can brands better understand and improve the menopause experience?
24. Why does brand safety on Twitter matter to CMOs?
23. Did we mention attention?
22. How brands are improving ad performance
21. What is truth in marketing?
20. Aldi & McCann Manchester: The power of entertaining advertising to solve business challenges and propel growth.
19. Future Proof: Why does Mark Ritson urge brands to go beyond salience?
18. What will the future insights organisation look like?
17. How can brands get sustainability in advertising right?
16. Can we make the media industry more inclusive?
15. Was advertising better in the past?
14. What can we learn from Shell’s purpose journey?
13. Why is Mercado Libre such a good place to advertise?
12. How does Walmart connect digital and physical retail experiences?
11. Why should advertisers embrace in-content advertising?
10. How do you launch a sustainable brand?
9. How can sponsored entertainment support brand purpose?
8. How will African brands thrive?
7. How does Unilever approach sustainable innovation?
6. What’s next for retail?
5. How does a global agency stay agile?
4. How can you use AI for better outcomes in media?
3. How can social influencers help brands?
2. What is changing in the world of advertising?
1. How will radio and out-of-home advertising evolve?
73. How can brands make the most of Snapchat?
BONUS: What’s next for marketing? with Mark Read, WPP
72. Where do great ads thrive?
71. How did BlackRock find its purpose?
70. What is authentic marketing?
69. What makes JD.com a winning brand?
68. Why do attitudes about gender equality matter?
67. What makes a winning advert?
66. How has COVID-19 challenged media agencies?
65. What does the future hold?
64. Why should brands care where their ads appear?
63. Why should brands embrace the circular economy?
62. What does it mean to be color brave?
61. How do we make fashion sustainable?
60. Why should you care about TikTok?
59. What happened to Cannes Lions?
58. How is radio coping with COVID-19?
57. How does politics affect brands in America? with Joel Benenson
56. Does conversational AI give us better insights?
55. How can search data build a winning content strategy?
BONUS: How will COVID-19 affect media and advertising?
54. How do consumer conversations affect your brand?
BONUS: How is COVID-19 impacting customer experience, and financial services?
BONUS: How can brands survive COVID-19?
BONUS: What lessons can brands learn from China?
BONUS: How will COVID-19 change global healthcare?
BONUS: What is the impact of COVID-19 on grocery and retail?
53. What is the future of sustainable urban mobility?
52. What’s not going to happen in marketing?
51. What’s next in media and marketing?
50. What’s changing media agencies in 2020?
49. How do you transform marketing in a 500-year-old business?
48. Why does marketing need to be sustainable?
47. How can you make the most of chatbots?
46. What makes marketers inspiring?
45. How can you make the world a better place?
44. How do you produce news in a digital world?
43. How do you delight Indian banking customers?
42. How can marketing change a company’s culture?
41. Are marketers realising the full potential of AI and machine learning?
40. What is the value of creativity? with Perry Nightingale
39. Why does the adtech market need to change?
38. What is the future of automotive? with Mat Heinl
37. Why does eBay advertise on TV? with Gareth Jones
36. Can a machine be creative? with Perry Nightingale
35. Can marketing make us enjoy food more? with Dr Cammy Crolic
34. How can we make online advertising better? featuring Teads
33. How can brands make the most of Pinterest? with Jon Kaplan
32. What’s changed in the agency world? with MediaCom’s Nick Lawson
31. Why is Spotify getting into podcasts? with Danielle Lee
30. What’s it like to work at Facebook? with Steve Hatch
29. What makes a game-changing CMO? with Nadine Dietz
28. How can marketers bring more joy to their work?
BONUS: Why should we care about brand value?
27. How does Google balance creativity and technology?
Live at Cannes Lions: Does the ad industry need to be overhauled? with Cindy Gallop
Live at Cannes Lions: Why should creatives embrace AI?
Live at Cannes Lions: In a tech-centric world, how does Unilever retain its place in the cultural conversation?
Live at Cannes Lions: What’s more important, credibility or reach? with @AllThatIsShe & Whalar
Live at Cannes Lions: Why are we still talking about brand purpose? with P&G
26. What can advertising do about “toxic masculinity”?
25. How much branding can you put in branded content?
24. What is the best way to achieve business growth?
23. How can brands get gender right?
22. How do you name a corporate brand? with Essity
21. Future Proof LIVE: What Women Want? Panel Discussion at Saïd Business School
20. How does the BBC use audience data?
19. Should marketers invest in AI?
BONUS: What Women Want? Exhibition Audio Tour by Kantar
18. What is the business case for marketing?
17. Is advertising diverse enough?
16. What is the future of news?
15. Can a business be truly customer-centric?
14. What is Twitter’s role in the media mix?
BONUS: How will the media landscape change in 2019?
13. How can businesses close the narrative gap?
12. Are brands paying enough attention to audio?
11. Future Proof LIVE: What is marketing’s role in the boardroom?
10. What can marketers learn from the dark web?
9. Is advertising creative enough?
8. What is the future of radio?
7. Is voice technology the next big thing?
6. Do Facebook adverts work?
5. What skills do marketers really need?
4. Where are all the women in advertising?
3. Can brands use technology to become more ‘human’?
2. What does ‘trusting a brand’ actually mean?
1. Are social influencers worth the investment?