All Episodes
Growth Masterminds: mobile growth podcast — 182 episodes
CTV vs mobile: Where connected TV wins
Killer growth loops for mobile apps
More data? More growth!
Data: more ad networks = higher ROAS
LTV vs CPI: a winning strategy for mobile
Retargeting broken? Here's how to fix it
AI-generated ad creative: the good, the bad, the ugly
Fixing mobile analytics: "truthy' measurement
Horizontal scaling: tips from $100M in UA spend
Retargeting for mobile games: what works now?
Revenge of the humans: mastering rewarded ads
$150 million to scale your game?
Do you need an MMP for just 1 ad partner?
What I learned from optimizing 3,000 web-to-app funnels
RIP waterfalls: who wins when bidding is the only game in town
Megapanel: can you trust your growth data?
AI is changing everything in marketing
WWDC 2025: what's new in privacy?
Creative IQ: AI-powered creative optimization for performance marketers
Web funnels outperforming app stores?
Driving results with CTV advertising: new research
Singular ROI Index 2025 unveiled!
Why mobile attribution is getting WAY BETTER in 2025
AI-generated UGC: how good is it, really?
2 seconds 2 win: Creatives that crush mobile game marketing
Why France fined Apple $232 million
Scale smarter: Channel diversification for mobile game marketers
Mobile app retargeting tips from a 100M MAU app
Ad monetization for mobile games with Felix Braberg
iOS measurement in 2025: what's working?
Incrementality insights from 750 million app installs
Professor ARPDAU: free retention curve, LTV predictor, DAU predictor
Scaling ad spend to $10K/week PROFITABLY
Why privacy and consent are AMERICAN things now, not just EUROPEAN
Women & mobile gaming: 9 things you need to know
60% lower cost per trial via web2app?
No more App Store fees
Scaling mobile games beyond 1 million players: 6 challenges
How AppLovin is fueling the boom in incentivized ad networks
How to grow games globally
How to scale influencer marketing
1 must-have to scale your app 100X
Went viral on TikTok Shop ... sold out in 3 days!
Boosting conversions on Roku: Roku's head of ad innovation Peter Hamilton
UA diversification: CTV, DOOH, podcasts, and radio?!?
6X creative output with AI?!?
Winning with programmatic mobile ads: US, UK, DE, IN, BRA, JPN
Marcus Burke on free trials, Advantage+, AEM, web to app, funnels, and way too much more!
End cards that convert: boost mobile ads conversion by 30%
New Unity CEO Matt Bromberg on games, ads, AI
CAPIs, CAPIs, CAPIs, all about CAPIs
8 biggest mistakes in paid user acquisition
UA via OEM: new opportunities for growth
Dominate growth in Q4 2024
The future of AI in games with Roblox chief scientist Morgan McGuire
How to do your best work in growth marketing
1 thing we forget when growing games
Mobile marketing for fintech: what's changing?
How to sell your mobile app
9-figure exit: how Idle Tycoon grew so big
Privacy Sandbox Simulator: see NOW what you'll get THEN
Do you need a Google-specific creative strategy?
How to pick an offer wall for your mobile app
5 keys for influencer marketing in 2024
What's hot in mobile gaming right now?
Hello AdAttributionKit: what we learned from WWDC 2024
WWDC 2024 and the end of SKAN (maybe)
4 frameworks for killer mobile app retention
Stop A/B testing?
Privacy Sandbox: is Protected Audiences the new Topics API?
5 Jedi mind tricks for insane retention
Maximizing app engagement with AI agents
Why your game won't GROW
IAP spend trends 2024: who will win?
How to kill it on TikTok (even with a tiny budget)
Unified Measurement for iOS mobile attribution
Women in growth: 5 extraordinary women
Getting more data from your ad networks than they offer
The best ad networks on the planet
Google's new CMP requirement FAQ
Gaming DNA shows why players like specific games
Web3 and mobile gaming in 2024: new opportunity?
Tracking ROAS for cross-platform PC, console, mobile marketing
Privacy safe post-ATT behavioral targeting?!?
Making mobile games work (yeah, someone wrote the book on it)
RTB vs manual: BOTH needed for max admon $$$
No more app store tax? How to legally & safely skip IAP platform tax on Google Play & App Store
How AllTrails won 2023 iPhone app of the year
AI in user acquisition: where can AI help marketers most?
Growing a super-app in India organically and offline: GenWise
Lucas Moscon on admon (and ... can admon save subscription apps?)
CTV ads: where CTV fits in your user acquisition strategy
Play games to save the planet? How to boost engagement & retention ... while doing good
Product marketing managers OR user acquisition managers: Rovio VP Marketing Luis de la Camara
Pepsi's chief strategy & transformation officer on mobile, strategy, knowing your customers, and generative AI
Making SKAN work in the wild: multiple verticals & monetization models
Can we bring $350 billion in brand ad spend to mobile games?
From the first banner ad ever to generative AI in adtech: chatting with Data Axel's Tom Zawacki
What can we learn from 24 trillion in-app ad bid requests?
Free: ad monetization insights in your MMP dashboard
The 15 worst user acquisition mistakes: what a UA manager learned from 15 million Euros in ad spend
Privacy Sandbox #2 ... impact, timing, data you get, new stuff
Using generative AI to turbocharge your ad creatives
New ASO & Apple Search Ads tips & tricks
Ad monetization hacks via Google, Amazon, Moloco with Felix Braberg
Winning with kids apps: competition, mistakes, and ways to win
SKAdNetwork: everything new from Singular (model migration, cohorts, SKAN 4, Google conversion API)
Your first million users: the evolution of growth with Itay Milstein
Your first million users: Rocking the cold start with Hannah Parvaz
App customers 3-4X more valuable vs non-app customers: Airship CMO Thomas Butta
MMM: here's the easy button you've been waiting for
Billions every year: Mobile game & e-commerce fraud
New sources of mobile users: Fishing in new ponds with Fluent co-founder Matt Conlin
Privacy power shifts: DSPs, SSPs & more with InMobi CBO Kunal Nagpal
WWDC 2023: Apple's privacy updates
AI and DSPs: science, astrology, & doing your homework
Generative AI in games with Unity CEO John Riccitiello
Making games go boom: balancing pleasure & frustration
Privacy Sandbox on Android: 'we will do everything for the UA managers'
Making mobile ads suck less, with Moloco VP Francesco Renzo
DSPs in the privacy era: what will change?
60% of app subscription cancellations happen in the first 60 minutes. Here's how to save 10% of them
Run fewer ads, make more money says gaming OG Adam Jaffe
SKAN 4 conversion models live: Singular releases SKAN 4 tools for clients
Public data from mobile gaming companies shows true and full UA spend
User acquisition is a drug we're all hooked on: Mistplay chief growth officer Jason Heller
Post-identifier marketing: chatting with Adobe about 3rd-party cookies and more
Surprise: Apple Search Ads drives organic App Store optimization
What Steph Curry's shoes reveal about livestream shopping in the west
How TikTok is the new Google, with M&C Saatchi’s Jennifer Sudo
How to pick an MMP in 2023, with Matej Lancaric
Cockroach apps: growing when budgets are low, with Lomit Patel
Location-based gaming beyond Pokemon Go, with Atlas Reality
Streaming deep dive with M&C Saatchi's Guillaume Lelait: CTV growth, leaders, ads, and future
Growth hacking web3: "a beautiful moment of a bear market"
Doubling retention to grow faster: Storyly VP Daniele Di Nunzio
SKAdNetwork 4: introduction, overview, questions answered
Unity's gaming report: Pong, multiplayer monetization, & ironSource with Unity CEO John Riccitiello
Creatives FTW: the evolution of playable ads
Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine
Contextual targeting and advertising: how good can it get?
Optimized Conversion Models for SKAdNetwork: up to 60% better
Why did Unity buy ironSource? We chat with Unity CEO John Riccitiello
Facebook's not-for-drinking IPA and the United Nations of marketing measurement
Privacy Sandbox on Android: how ad networks and MMPs can work together
ironSource on Privacy Sandbox for Android: something new that marketers have never had before
50% more SKAN values? How mixed conversion models make SKAdNetwork work
Android Privacy Sandbox: the deep dive you need
Why Zynga bought Chartboost before getting bought by Take-Two
Making SKAdNetwork predictive (yes it's possible!)
Liftoff CEO Mark Ellis on adtech change, consolidation, competition
Modeling SKAN data for better iOS mobile marketing insights
China mobile: learning from Alibaba, Tencent, mobile commerce
InMobi CEO on data, privacy, payment freedom on iOS, & InMobi Telco
Boosting app monetization AND user retention: AppLike CEO Jonas Thiemann
After attribution: what's next in marketing measurement
Why Vungle bought JetFuel and what it means for the mobile marketing landscape
Apple's SKAdNetwork is a huge bonus for kids apps, says Kidoz co-CEO Eldad Ben Tora
Cloud gaming is a game-changer for marketers: chatting with Bluestack's new Now.gg VP Ben Armstrong
Mobile app success in China: pitfalls, challenges, and secrets, with Josh Burns
Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem
So you need SKAdNetwork-compatible mobile ad inventory ...
Facebook AAA: How to analyze Automated App Ads by country and creative simultaneously
iOS 14: is the ad ecosystem ready? (plus SKAdNetwork and MMPs, mobile web and deep links, and VTA)
Fingerprinting in iOS 14: where you can and can't use probabilistic fingerprinting for marketing measurement or tracking
Everything you need to know about Apple's App Tracking Transparency pop-up, with Singular CTO Eran Friedman
Mixtiles co-founder on marketing, identity, privacy, iOS 14, and app vs web
SKAdNetwork challenges for mobile marketers: supply side data, and privacy cohort size
From Hello World to Clash of Clans: how your marketing analytics needs change
ROAS and cohorts in iOS 14? Here's how
Mobile ad monetization: challenges, trends, and future for this multi-billion dollar segment
How do you build a single source of truth ... including SKAdNetwork?
3 ways fraudsters can cheat advertisers in iOS 14 with SKAdNetwork
Managing, monitoring, and optimizing conversions in iOS 14 with SKAdNetwork
UA in iOS 14 with SKAN, Singular's open source framework for SKAdNetwork
Creative: A game designer and a marketing director on how pink cows, purple velvet shoes, and stone pillows help you beat the competition
Using AI to boost customer acquisition, with Lomit Patel (VP of Growth at IMVU)
AdExchanger senior editor Allison Schiff on TikTok, Amazon, Facebook, Google, Twitter, the goddess of growth, and the marketing that works on her
DraftKings' Jayne Peressini on ghost ads, measuring TV, multivariate testing, scaling a growth team, and much more
Thomas Petit on ASO, conversion optimization, why VO and tROAS don't really work for subscription apps (and more)
2 super women in games: How to get featured by Apple and Google, how to know when to scale, and how to build a games studio in a non-traditional market
Eric Seufert on mobile chaos, mobile games, and mobile attribution