All Episodes
SEO Research Suite - The thought leading podcast for Generative Engine Optimization and SEO — 108 episodes
GEO patent of the week: Determining Generative Search Resault Document for queries using Generative Artificial Intelligens Models and Arbitration Models
GEO patent of the week: Knowledge Graph Query Optimization for Retrieval Augmented Generation
Search patent of the week: Generative Search Results Documents Based on Enhanced Search Results Using Generative AI Models
Search patent of the week: Utilizing large language model (LLM) in responding to multifaceted queries
Search patent of the week: Generating a distilled generative response engine trained on distillation data generated with a language model program
Search patent of the week: Fuzzy Matching for Generative AI Content Attribution
Search patent of the week: Dynamic attribution and/or modification of responsive content that is generated using a retrieval augmented generation (rag) process
Search patent of the week: Memory Intelligence Agent: Framework for Process-Oriented Web Research
Search patent of the week: Dynamic AI Organization of Search Results
Search patent of the week: Trust Me on This: A User Study of Trustworthiness for RAG Responses
Search patent of the week: Reranking documents based on graph representations of the documents
Optimizing Brand Identity Blocks for Generative Engine Search
Search patent of the week: Controlling Output Rankings in Generative Engines for LLM-based Search
Search Patent of the week: Identifying entity attribute relations
Search patent of the week: Data extraction using LLMs
Search patent of the week: Weighted answer terms for scoring answer passages
Search patent of the week: Semantic parsing using embedding space representations of example natural language queries
Search patent of the week: ChatGPT Referrals to E-Commerce Websites
Search patent of the week: Specualtive RAG: Enhancing Retrieval Augmented Generation through drafting
Search patent of the week: Deep search using large language models
Search patent of the week: Surfacing in-depth articles in search results
Search patent of the week: Contextual search tool in a browser interface
Search patent of the week: Generative Retrieval for Conversational Question Answering
Search patent of the week: Efficient inner product operations
Search patent of the week: Systems and methods for providing reliable information for queries
What we can learn from DOJ trial and API Leak for SEO?
Search patent of the week: User embedding models for personalization of sequence processing models
Search patent of the week: Generative Search Engine Result Documents
Search patent of the week: Generating vector representations of documents
Search patent of the week: Information extraction from question and answer websites
Search paper of the week: Deep Researcher with Test-Time Diffusion
Query Fan-Out: The Evolution of AI Search
Search patent of the week: Identifying query aspects
Deep Dive into Vector Similarity Search Technologies
Search Patent of the week: Subquery generation from a query (Query fan out)
LLM Readability and Chunk Relevance for AI Citation Optimization
Search patent of the week: Scaling Generative Retrieval to Millions of Passages
The Evolution of Search: From Phrase Indexing to Generative Passage Retrieval
Search patent of the week: REGEN: A Dataset and Benchmarks with Natural Language Critiques and Narratives
How to optimize for ChatGPT Shopping?
Search patent of the week: Selecting answer spans from electronic documents using neural networks
Search patent of the week: Evaluating Substitute Terms
Search patent of the week: Generating query variants using a trained generative model ( The Query Fan out model?)
Search patent of the week: Thematic Search
Search patent of the week: Stateful Chat Search with Generative Companion
Search Patent of the week: Real Time Boost (RTB)
Search Patent of the week: Multi-Modal Search Request Router
New AI Research tool "LLMO & GEO assistant" in the SEO Research Suite
Search patent of the week: GINGER: Nugget-Based Response Generation for Accuracy
LLMO / GEO: Optimizing Content for LLMs and Generative AI
Search patent of the week: Crawl algorithm
Search patent of the week: Searchable Index
Search patent of the week: Rankers, Judges, and Assistants: Towards Understanding the Interplay of LLMs in Information Retrieval Evaluation
Digital brand building: The interplay of (online) branding & customer experience
Search patent of the week: Producing a ranking for pages using distances in a web-link graph
E-E-A-T: Discovery and evaluation of high quality ressources
Learning-to-Rank (LTR): The most important ranking concept for modern search engines
Search patent of the week: Stochastic Retrieval Reranking: Precision Over Recall in Search
Search patent of the week: AI Detection as a Webpage Quality Metric
Quality Classification vs. Relevance Scoring in search engines
Query document matching: How are queries matched with documents in information retrieval?
Search patent of the week: ED2LM: Encoder-Decoder to Language Model for Faster Document Re-ranking Inference
Success factors for user centricity in companies
Search Patent of the week: Generating a semantic search engine results page
How Google uses NLP to better understand search queries, content
Digital Brand Building: Online Branding & Customer Experience
Search Patent of the week: Twiddler Quick Start Guide
How to become really good SEO?
How Google identify and evaluate authors through E-E-A-T
Search patent of the week: Onsite and offsite search ranking results
Relevance, pertinence and quality in search engines
The role of content types and formats in the customer journey
Search Patent of the week: Classifying resources using a deep network
How does Google understands search terms by search query processing?
What is the Google Knowledge Vault? How it works?
Search Patent of the week: Systems and methods for improving the ranking of news articles
All you should know as an SEO about entity types, classes & attributes
How does Google process information from Wikipedia for the Knowledge Graph?
Search Patent of the week: Informational grounding with respect to a generative model
How Google can identify and interpret entities from unstructured content?
In times of E-E-A-T: Why simple SEO is no longer enough
Search patent of the week: The Click and skip Re-Ranking concept
What is semantic search: A deep dive into entity-based search
Digital Authority Management as a crucial new role in times of AI
Search patent of the week: Ranking Search Results
Entities and E-E-A-T: The role of entities in authority and trust
Natural language processing to build a semantic database
Research Paper of the week: Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources
Helpful Content: What Google Really Evaluates
Research paper of the week: Beyond Yes and No: Improving Zero-Shot LLM Rankers via Scoring Fine-Grained Relevance Labels
How to use micro intents for SEO and content journey mapping
What is BM25 and how important it is for ranking?
Research paper of the week: Prompt Canvas for better prompting for LLMs
What is the the SEO Research Suite and how it can help you to get advanced SEO knowledge?
Information gain score: How it is calculated? Which factors are crucial?
Google patent of the week: Personalization of search results
Shopping Graph Optimization: The future of Ecommerce SEO
GEO (LLMO): How can you be visible in the results of generative AI such as AIOverviews, ChatGPT, Perplexity in the future?
Google patent of the week: Ranking Search Results
How Google evaluates E-E-A-T? 80+ signals for E-E-A-T
The most important ranking methods for modern search engines
Google Patent of the week: Document scoring based on traffic associated with a document
LLMO: How do you optimize for the answers of generative AI systems?
Google Patent: Methods and apparatus for ranking documents
Dimensions of Google Ranking
All you should know about E-E-A-T at Google
Google Research Paper: TF-Ranking: Scalable TensorFlow Library for Learning-to-Rank
An overview of the Gemini app